The Legacy of Leonard Swartz: A 60-Year Journey in Franchising
PG. 12
IFA Franchisee of the Year Award Winners
PG. 16
Franchising’s Future: Highlights from IFA 2025 Leadership Speeches
PG. 22
Empowering Women in Franchising: Celebrating the Annual Leadership Conference and the 25th Anniversary of the Crystal Compass Award
PG. 26
Franchising’s Resilience and the Road Ahead: Why ProGrowth Policies Matter Now More Than Ever
PG. 28
Franchise All Stars: A Game-Changing Engagement Experience at IFA Convention
PG. 32
Convention Stats
PG. 33
JAMES CLEAR
ANAND GALA
DANNY HUGHES
LIZ GEHRINGER
BRUCE MEHLMAN
FUELING THE FUTURE OF FRANCHISING: YOUR PARTNER IN GROWTH
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EDITORIAL:
Publisher Matt Haller
Associate Publisher Jennifer Brandeen
Editor-in-Chief Courtney Pettinella
MARKETING & PRODUCTION:
Creative Director Heather Bartlow
Graphic Designer Catherine Marinoff
ADVERTISING & CIRCULATION:
Advertising Senior Director Carly Wooley, CFE
Technology & Operations Director Sara Williamson
Manager, Advertising Lauren Smith, CFE
Franchising World (ISSN 1041-7311) “Volume 57, Number 2,” is published by the International Franchise Association, 1900 K St., N.W., Suite 700, Washington, D.C. 20006.
For advertising information, call: IFA Advertising Department (202) 628-8000.
Franchising
From the Desk of IFA President and CEO Matt Haller
The energy and collaboration witnessed at the IFA Annual Convention solidified my belief that 2025 is indeed poised to be the “Year of Franchising.” The gathering of 4,000 individuals dedicated to strengthening the franchise model was truly inspiring, and I extend my heartfelt gratitude to all who participated.
IFA’s latest Franchising Economic Outlook paints an exciting picture for the year ahead. Franchising is projected to outpace U.S. economic growth by an impressive 27 percent, with 20,000 new businesses and 210,000 new jobs on the horizon. This remarkable momentum is fueled by improving economic conditions and a more favorable regulatory and legislative environment, which IFA is working day in and day out to protect. In Las Vegas, we heard from some of the top leaders in franchising — whose brands and businesses are reaching new heights. We took away the latest in technology, marketing, AI, and the countless advancements business leaders are adopting to propel the business model forward.
IFA Chair Mary Kennedy Thompson left us with a powerful charge, encouraging everyone in the room to consider how to stay involved with IFA moving forward, how to implement new ideas they learned to elevate their businesses, and how to follow up with the connections made. Our time together at the Annual Convention is only the beginning.
As we embrace the opportunities before us, IFA is committed to several key initiatives this year. We will focus on creating more champions for franchising at all levels of government, advocating for policy changes that will stand the test of time, growing and strengthening education and professional development offerings, and making new investments, such as our partnership with Franchise Update Media and hosting the inaugural IFA World Franchise Show in Miami this May.
We are especially excited about IFA’s new brand and a new Franchise.org, which highlight the organization’s role as the leading resource for franchising.
As I emphasized in my Convention remarks, now is the time to shift from defense to offense. Franchising is gaining recognition at the highest levels, and we have the momentum to create lasting change. However, this requires all of us to stay engaged, share our stories, and advocate for our businesses.
Together, we can make 2025 the most successful year for franchising yet. I look forward to continuing this journey with you all as we work collectively to seize the opportunities that lie ahead and drive the franchise business model to new heights.
Sincerely,
Matt Haller President & CEO International Franchise Association
IFA’S MISSION
The International Franchise Association protects, enhances and promotes franchising.
IFA’S VISION
The preeminent voice and acknowledged leader for franchising worldwide.
EXECUTIVE COMMITTEE
Mary Kennedy Thompson, CFE BNI Chair
Sam Ballas, CFE East Coast Wings + Grill and Sammy’s Sliders Vice Chair
Gary Robins The G & C Robins Company Second Vice Chair
Steve Hockett Great Clips Immediate Past Chair
Bill Hall, CFE Treats Investment, LLC Treasurer
Ron Feldman, CFE ApplePie Capital Chair, IFA Foundation Board of Trustees
Catherine Monson Propelled Brands Vice Chair, IFA Foundation Board of Trustees
BOARD OF DIRECTORS
Tushaar Agrawal Marriott International
Jerry Akers Great Clips & The Joint
Tiffany Atwell Ecolab
Tom Baber IHOP / Money Mailer
Marcus Banks Wyndham Hotels and Resorts, Inc.
Mitch Cohen Jersey Mike’s Subs; Sola Salon Suites
Ashley Coneff Inspire Brands
Adam Contos, CFE Area 15 Ventures
John Crawford Jani-King International, Inc.
Randy Cross, CFE Fish Window Cleaning
Kimberly Crowell Kalo Companies
Steve Danon Restaurant Brands International
Emma Dickison, CFE Home Helpers Home Care
Jay Duke BDO USA, LLP
Lynette Eaddy Smith Chick-fil-A, Inc.
Clint Ehlers FASTSIGNS of Willow Grove, PA and Cherry Hill, NJ
Tim Evankovich Oasis Senior Advisors Franchise System, LLC
Rob Branca Branded Management Group, Inc. Chair, Franchisee Forum
Robin Gagnon, CFE We Sell Restaurants Chair, Franchisor Forum
Marcia Mead M Squared Franchise Consulting Chair, Supplier Forum Advisory Board
Meg Roberts, CFE
Head to Toe Brands
Al Rodriguez Sport Clips
Azim Saju Ark Holdings Group
Jyoti Sarolia, CFE Ellis Hospitality Group
Karen Satterlee, CFE Hilton Worldwide Holdings, Inc.
Heidi Schauer
The Wendy’s Company
Abby Schmidt Paychex
Michael Seid, CFE
MSA Worldwide
Stephen Shields Express Employment
Omar Simmons
Exaltare Capital Partners
Richard Snow Bremer Bank
Christine Son Dine Brands Global
Jeffrey Sopp
Kensington Hill Partners
John Teza
Hand & Stone Franchise, LLC
Carolyn Thurston, CFE
Wisdom Senior Care
Larisa Walega , CFE Ziebart International Corporation
Charles Watson, CFE
Steve White
PuroClean
Tim Williams
Williams Fried Chicken
Gabby Wong
FranConnect
Tony Zaccario
Stretch Zone
PEOPLE & NEWS
Top 5
People ON THE MOVE
Iain Douglas
Iain Douglas is now the chief brand officer of Bad Ass Coffee.
Urvi Patel
Urvi Patel has been appointed senior vice president, brands & chief brand officer of Cinnabon.
Meredeth Jones
A&W Restaurants has named Meredeth Jones vice president of franchise development and design.
Angelo Chavez
Kumon has appointed Angelo Chavez assistant vice president of franchise development.
Don Allen
Zoom Room has named Don Allen vice president of operations.
Brands Expanding
Re-Bath has signed a franchise agreement for the Tri-Cities region in Tennessee with multi-unit franchisee Nassif Harb. As Tennessee continues to rank among the nation’s fastest-growing states in population and franchise unit growth, Nassif sees the Tri-Cities as an ideal market to expand his portfolio and bring his industry expertise to new customers.
In 2024, Pillar To Post celebrated 15 new franchise signings and four successful resales. This growth strategy ensures the brand’s continued strength, keeping territories intact while reshaping them to align with market demands and maximize potential. These efforts have driven expansion across key states, including Colorado, Florida, Minnesota, Ohio, and Texas.
The brand refreshed its franchising opportunity, relaunching the Executive Franchise Model at the start of 2024. Using the model has empowered franchise business owners to leverage their leadership skills and business acumen to build a successful
enterprise, whether they’re a veteran owner or a new owner. The brand sees its steady growth continuing into this year backed by this model.
PEOPLE & NEWS
Awards, Honors & Achievements
Celebree School proudly accepted the International Franchise Association’s (IFA) first-ever Emerging Franchisor Award. Founder & CEO of Celebree School, Richard Huffman, his wife, Dawn, along with over eight executive team members were honored to receive the award at the
Franchising Gives Back
Sport Clips
For the ninth year in a row, Sport Clips Haircuts presented a check to the VFW Foundation exceeding $1M for Help A Hero Scholarships for veterans, the largest veterans’ scholarship program of its kind. The donation presentation was held at the VFW Post 1 in downtown Denver, known for its historic significance and dedication to honoring and empowering those who have served, where free haircuts for local veterans were part of the event.
Veteran-founded Sport Clips launched the Help A Hero Scholarship program in 2013 to be administered by the VFW. It affords service members and veterans support for education needed in post-military careers when G.I. Bill funds are often exhausted.
IFA’s annual Emerging Franchisor Conference in Austin where they were recognized as the leading emerging franchisor operating an outstanding brand with less than ten years in franchising. From humble beginnings in Ellicott City, Maryland, dating back to 1994, Celebree School is honored to bring the first ever Emerging Franchisor of the Year Award to its home state. Today, Celebree School boasts 55 schools open and 73 franchisees who have been awarded over 160 sites. With a presence in 19 states, Celebree School proudly enrolls more than 7,200 children on a weekly basis.
Dogtopia is commemorating a notable year of achievements in 2024. From surpassing 285 open daycare centers to earning accolades from prestigious media outlets and organizations such as The Franchise Times and Entrepreneur magazine, Dogtopia further solidifies its position as a leader in the pet industry.
Amid macroeconomic headwinds of 2024, the brand reported an impressive five percent same-store sales growth while opening more than 20 new daycares across the country in new and existing markets. Additionally, Dogtopia celebrated a 12 percent revenue increase systemwide and boasts nearly 600 daycares across 34 states currently operating or in various stages of development, more than all of its competitors combined. The year also saw Dogtopia’s charitable arm, the Dogtopia Foundation, raise more than $4M since inception and sponsor more than 620 service dogs for veterans.
POST-GAME HIGHLIGHTS: TEAM FRANCHISING TAKES OVER LAS VEGAS AT IFA 2025
By Jayson Pearl, IFA
Every championship team needs a game plan, and at the 2025 International Franchise Association (IFA) Convention in Las Vegas, Team Franchising took center stage to strategize, innovate, and celebrate the franchise business model.
With thousands of franchisors, franchisees, and suppliers coming together for the largest annual gathering of the year, IFA 2025 left it all on the field — powerful insights, game-changing strategies, and a renewed commitment to grow and protect franchising.
The Power of Coming Together: Learning, Networking & Connecting
The magic of the IFA Annual Convention lies in bringing all of franchising together under one roof. With so many of us spending time on the road, in home offices or just working in our silos, sometimes we get disconnected from all the good that comes from faceto-face time with friends, customers and peers. In Las Vegas this year, Team Franchising filled the halls, eager to engage in high-impact sessions, thought-provoking discussions, and invaluable networking opportunities. From first-time attendees to seasoned franchise leaders, the Convention reaffirmed the importance of face-to-face interactions, knowledge-sharing, and community building — critical elements for long-term franchise success.
Pre-Gaming with a Party and Poker
Before the official sessions began, Team Franchising warmed up with some unforgettable pre-game action. The Convention kicked off with an incredible Super Bowl Watch Party, where attendees gathered to enjoy the biggest football game of the year while reconnecting with industry friends and colleagues.
For those who wanted to up the stakes, the IFA Poker Tournament provided an electrifying experience, bringing together franchising professionals in a fun, high-energy setting. These first-time events set the tone for an exciting, engaging Convention, allowing new connections to be made and old friendships to be rekindled — all in a relaxed, enjoyable atmosphere.
A Historic Kickoff: 2025 Declared the Year of Franchising
IFA President and CEO, Matt Haller, kicked off the event with a bold vision, declaring 2025 as the Year of Franchising. In a rallying call to attendees, Haller outlined IFA’s strategic roadmap to amplify the positive impact of franchising on the economy, workforce development, and local communities. The message was clear: Franchising is a powerful driver of opportunity, and IFA is “Going Big” to ensure that policymakers and the public recognize its value.
IFA’s Reimagined Brand: A New Look for a Bold Future
To match its ambitious vision, IFA unveiled a complete brand refresh — including a new logo, an upgraded website, and a refined strategic mission. This transformation signals IFA’s unwavering commitment to protecting and growing franchising while providing results-driven education, world-class events, and effective
advocacy. The upgraded Franchise.org website now serves as a central hub for members, streamlining access to essential resources, news, and opportunities to connect.
Inspiration from Franchise Icons & Thought Leaders
No game is complete without star players, and this year’s Convention featured some of the most influential voices in the industry. Franchise veterans Mary Kennedy Thompson (2025 IFA Chair), Steve Hockett (2024 IFA Chair) and Patrick Doyle (newly inducted into IFA’s Hall of Fame) shared their insights on leadership, operational excellence, and innovation.
The keynote spotlight shone on James Clear, author of Atomic Habits, who broke down how small, incremental changes can lead to massive long-term success. His guidance for building better habits struck a chord with franchise leaders looking to drive sustainable growth in their businesses.
Learning Franchising’s Playbook
It wouldn’t be an IFA Convention without powerful Super Sessions, and this year Team Franchising had the opportunity for deep learning on AI-powered franchising, sales mastery, and succession planning. Attendees also had the chance to dive into expert-led discussions on economic trends, real estate negotiations, and development strategies.
AI and Automation: Using next level automation
James Clear
The Annual Leadership Conference, hosted by the Women’s Franchise Committee, held another sold out event focused on leading through growth and celebrated Robin Gagnon as the 2025 Crystal Compass Winner.
This year’s Emerging Franchisor Bootcamp provided a unique setting for newer franchisor brand leaders to learn and network with more experienced founders and executives.
And back on the main stage, a standout moment came during the Day 2 General Session, where Danny Hughes, President of Americas for Hilton, delivered a keynote on leadership and resilience. Industry leaders Liz Gehringer of Anywhere Franchise Brands and Anand Gala of Gala Capital Partners tackled franchise innovation, diversification, and economic shifts.
At IFA 2025, we also honored franchise champions, Javier Solis, CFE, with the Ron Harrison Diversity Award, and Dawn Kane with the Bonny LeVine Award — recognizing their contributions to making franchising more inclusive and impactful.
And the learning happened all day, every day. There were 77 education sessions in eight different tracks, attended by all players and skill levels.
IFA Roundtables: Franchising’s Best Huddles
No team wins without a great huddle, and at IFA 2025, the industry’s best gathered for powerful roundtable discussions.
With 95 roundtables spread across four packed sessions over two days, attendees had the chance to deep-dive into pressing industry topics with their peers. These interactive discussions fostered an environment of shared learning, sparking fresh ideas, new collaborations, and actionable takeaways.
Each roundtable was led by franchise experts, offering firsthand insights on topics ranging from franchisee engagement and AI-powered marketing to scaling
operations and advocacy strategies. The energy in the rooms was electric, as franchise leaders huddled together to tackle real-world challenges and brainstorm innovative solutions.
Unparalleled Networking: So Many Team Franchising Huddles!
Beyond the mainstage, the Exhibit Hall buzzed with energy as attendees explored cutting-edge solutions from suppliers and franchise service providers. Lively evenings closed with powerhouse networking receptions, including gatherings for the Diversity Institute, International, Private Equity, and VetFran communities.
IFA celebrated 116 Franchisees of the Year, recognizing top-performing operators who exemplify the best of franchising. And over 100 attendees took to the stage as they graduated with their Certified Franchise Executive (CFE) designation.
Get Involved: The Year of Franchising Has Just Begun
This issue of Franchising World magazine serves as your post-game highlights, capturing the key moments, insights, and takeaways from IFA 2025. But the momentum doesn’t stop here. IFA’s commitment to advocating for franchising, delivering education, and fostering industry connections continues year-round.
To stay engaged and stay connected to Team Franchising all year, visit our newly launched Get Involved page on the upgraded Franchise.org
The game may be over, but Team Franchising is just getting started. Let’s make 2025 franchising’s biggest year yet!
Women’s Franchise Committee
2025 Certified Franchise Executives
THE LEGACY OF LEONARD SWARTZ: A 60-YEAR JOURNEY IN FRANCHISING
Interviewed by Heather Bartlow, IFA
For six decades, Leonard Swartz, CFE, has been a pillar of the franchising world.
As a longtime member of the International Franchise Association (IFA), Swartz has witnessed the industry evolve into to a global force. In this exclusive interview, IFA’s marketing team sits down with Swartz to discuss his extensive career, the transformations in franchising, and his unwavering commitment to the IFA.
Q: Leonard, can you start by telling us a bit about your journey in franchising?
A: Absolutely. I’ve been involved with the IFA for 60 years, starting in 1964. My introduction to franchising came through my uncle, Bill Rosenberg, who founded Dunkin’ and the IFA. I started working at Dunkin’ when I was 13 or 14 years old. Later, I went to university in Boston, became a CPA, and joined Dunkin’ in 1964. My cousin Bob was president at the time, and I came on as a controller and financial officer. One of my first jobs was dealing with some financial challenges, and I remember calling IFA members asking for donations.
Q: After leaving Dunkin’ in 1970, where did your career take you?
A: For the next 40 years, I focused on turning around troubled franchise companies. I helped revive several businesses, including Pip Printing and a division of ITT Corporation. At Pip Printing, where I was Executive VP, they were having problems in England and Canada so I spent a year flying back and forth between the UK and Canada, as well as California where my youngest daughter was still in school. I became active in the British Franchise Association and the Canadian Franchise Association as well.
Another notable experience was working with ITT Corporation, which had a struggling employment agency. I convinced the board to sell it to OlstenTemporary Services, which helped ITT’s overall position. Later, I worked with Sheraton Hotels addressing franchisee concerns and was involved when they acquired the Luxury Collection. My work took me all over the world evaluating hotels for acquisition.
I was then asked to join the world’s largest consulting and accounting firm as worldwide manager of franchise services — again traveling the world while advising our offices and clients, and of course, always promoting the IFA. I was a member of the IFA Budget and Finance Committee, International Committee, and many other committees. During this time, for 10 years I was the only non-legal member of the North American Security Administrators Association (NASAA) Advisory group that oversaw franchising. I was an associate member of the American Bar Association (ABA) and put on seminars for the legal profession.
Q: You’ve attended IFA Conventions for 60 years. What was your first one like?
A: My first IFA convention was in 1964, and it was nothing like today’s events. It was much smaller — no cameras, no big productions. That year, I met Phil Zeidman, one of the smartest franchise lawyers I’ve ever known. Over the years, I attended many conventions, though my heavy travel schedule sometimes kept me away. Still, I always represented the IFA, even internationally, and helped promote its mission.
Q: What are some of your most memorable moments with the IFA?
A: One of my proudest moments was receiving the William Rosenberg Foundation Leadership Award. It was a great honor. Another big moment was being part of the initial Franchise Foundation Board, which for tax reasons at that time I left the board to help the new Certified Franchise Executive (CFE) programs as the first financial officer. The CFE program started with just a few participants and now seeing hundreds of graduates each year is incredible.
Matt Haller and Leonard Swartz, CFE
Q: How has the IFA changed over the years?
A: It has changed dramatically. In the beginning, franchisees weren’t allowed in, and suppliers weren’t involved either. Now, the IFA includes franchisors, franchisees, and suppliers, which makes it much stronger. The way franchising operates has also changed — there’s more transparency, education, and structure than ever before.
Q: What does franchising mean to you?
A: Franchising is in my heart, and I really believe in it. It’s a business model that, when done right, creates incredible opportunities. Franchisors need to be honest and have a solid business before franchising. Likewise, franchisees should do their homework, get good advisors, and fully understand what they’re committing to. If both sides are on the same page, franchising can be a tremendous success.
Q: With the IFA undergoing a rebrand this year, what are your thoughts on its direction?
A: Change is necessary, and I think the IFA is heading in the right direction. I’ve helped start franchise associations all over the world, from the Philippines to Singapore, China to South Africa, and I’ve seen how much franchising has grown globally. The IFA’s new direction will help it continue to evolve. If my uncle Bill could see it now, he’d be amazed.
Q: What advice would you give to new IFA members?
A: Get involved! Franchising is about relationships, and the IFA offers fantastic networking and learning opportunities. Go to events, connect with experienced members, and take advantage of programs like the CFE. The more you put into the IFA, the more you’ll get out of it. It’s a community that truly supports its members.
Q: Any final thoughts on your 60-year journey in franchising?
A: It’s been an incredible journey. Franchising has allowed me to travel the world, meet great people, and be part of something bigger than myself. The IFA has been a huge part of my life, and I’m grateful for everything it has given me. I’m excited to see where franchising goes next and how the next generation will continue to build on it.
Leonard Swartz’s career is a testament to the power of franchising. He is currently a senior advisor with iFranchise Group, working with Mark Siebert and Dave Hood for over 20 years, and continues to be involved in franchising all over the country.
Swartz is still an associate member of the ABA. His dedication, experience, and insights have shaped the industry in profound ways, and his legacy continues to inspire franchise professionals worldwide.
IFA FRANCHISEE OF THE YEAR AWARD WINNERS
IFA is proud to recognize the following franchise owners for the 2024 Franchisee of the Year Awards who were honored during the 2025 IFA Annual Convention. These franchise small business owners were nominated by their franchisors for their exemplary performance, dedication to franchising, and commitment to their communities.
Aaron and Danielle Katzoff Spavia Moorestown/Guilford Commons/Stamford
Al and AJ Rodriguez Sport Clips
Alen McKnight Athletic Republic, Cary
Alex and Myriam Guerrero Tint World, El Paso, TX
Amber Walley GK Property Holdings LLC
Anchal Lamba Gong cha Franchise, LLC
Andrew D’Agosto Panda Inc dba Arby’s
Andrew Jones, Edward Amar, and Mateusz Dabrowski TAM
Andy Freitas Colonels Limited LLC Honored as a Franchisee of the Year posthumously
Angela Woodruff-Swarts Spherion Staffing
Angella Emmett ATC Healthcare Services - PNW and Texas
Anne Peters Home Instead Greater Des Moines
Asia Di Antonio and Daniel Stock KidzArt and Club Scientific Hawaii (Da Dream Lab)
Barbara Neall and Ryan Day Home Clean Heroes of Huntsville
Bella Jing Wang
Steamoji Richmond Central
Blair Ramsing, Brendan Charles, and Michelle Kimble Hydrate IV Bar
Bob Stewart Toprail Fence, Richmond, VA
Brandon and Shaleeza Collins IHOP - HBP Group
Brandon Bowen FFSubs, LLC
Brett Itterman Pentex Restaurant Group
Brian and Denise Morrison A Plus Automotive LLC dba SpeeDee
Brian Carmody Patton Wings
Brian Posen
Painting With A Twist, Lakewood, Colorado
Brian Preuss Green Home Solutions
Coby Jones Big Chicken
Colleen O’Ferrall-Jones Orangetheory Fitness
Corey E Robinson BP Retail Partners, Inc.
Cory Griggs LIME Painting of Charleston
Dane and Jaclyn Kopnisky DAC Group LLC - DBA Donatos Pizza
David and Allison McMurtry The Goddard School, Denver Highlands
David E. Gronewoller GC Partners, Inc.
David Ostrowe O&M Restaurant Group
Derek Wachter PostNet
Dr. Anthony Tran The Joint Chiropractic
Dr. Macmillian Innocent PT, DPT, CWS Innocent Holdings LLC
Emily E. vanCleef Bloomin’ Blinds of Rock Hill & South Charlotte
Eric Cook WSI
Eric Salas Valenta
Eric Wallentine and Nate Benjamin Homewatch CareGivers of Southern Idaho
Frank Wetegrove
Camp Bow Wow, San Antonio Airport, Northwest, Stone Oak, Live Oak and Austin
George Juarez Christian Brothers Automotive, Woodstock
Greg Costley Costley Enterprises, LLC
Gus Herlong Palmetto Garage Works, LLC
Heidi Simos
Bound for Success Coaching, LLC
Helen Liu
The Bar Method, Berkeley
Ian Kaner
Budget Blinds of the Seacoast and Cape Cod, Nantucket and Martha’s Vineyard
Jaime Zilverberg
SafeSplash Swim School, Castle Rock
Jason Summers and AJ Arthus
JSA Tires dba RNR Tires Express
Jefferey Oslund Rebath Michigan
Jeffrey Warden The Rose Group
Jim and Stacey Casey Rainbow Restoration of Athens GA
Jim Carteris FirstLight Home Care of The Peninsula
Joanna Johnson Foxy Box Laser and Wax Bar, Port Coquitlam
Joe and Marci Natale
Grasons Estate Sales of Southern Az., Chandler and Mesa
John and Sara English JS English Enterprises, LLC
John Breton
Pool Scouts of McKinney & Northeast DFW
John Colon Wise Coatings of Central Michigan
Jolie and Jordan Cypert FASTSIGNS, International
Jordan Black
Two Maids of Boulder/Denver, CO region and Chesterfield/O’Fallon, MO
Josephine Suryono AtWork, Roseville and Sacramento
Joshua Bowie
The Brothers that just do Gutters, Atlanta
Julie and Scott Beville Sing Bev Hospitality, LLC
Kajal Patel The Hena Group
Katie Hillyer and Erik Skovgard True North Restoration of Iowa
Katie Young Celebree School of Nottingham
Kelly Comin Ivy Kids of Young Ranch
Kenneth D. Adair Pirtek
Kimberly Roman Owl Be There, Wilmington, West Chester
Lee Turrini and Team Junk King, Orange County/Anaheim
Luke Andrus Blue Star Investments
Mariano Llorian AdvantaClean of Fort Lauderdale
Mary Zabian Assisted Living Locators, MetroWest, Massachusetts
Matt and Alison Bengochea Hams 4 Him, LLC
Matt Walin Daisy Orange County
Max D Gelwix Sonic Drive In
Mehul Patel AlphaGraphics, 711
Melanie Ramos Blue Moon Estate Sales
Melissa and Brian Markus Scenthound, Overland Park, KS
Michael Carilo Jr. Aussie Petmobile of The Desert
Michael Haines
Ovation Hospitality Group
Michael Nungesser
Five Star Painting of Central Georgia
As the owner of Milex-Mr. Transmission in Cary, NC, Steve has exemplified outstanding leadership, dedication, and commitment to both his customers and the franchise community. His hard work and passion for excellence continue to set the standard for success. The IFA Franchisee of the Year Award is a prestigious honor given to franchise owners who demonstrate exceptional performance, strong community involvement, and a commitment to the values of franchising.
Michele Zimmer Woodhouse Spa, Buffalo
Michelle & Richard Lee Bad Ass Coffee of Hawaii
Michelle Marcus Rodriguez Season 2 Consign, Orlando
Mohit and Bejal Patel Primrose School of Evergreen
Monica Holguin Basecamp Fitness
Neelima Gaikwad A Place At Home, Schaumburg
Parag Patel Lala Companies
Paulo Portela School of Rock, Brazil, Portugal and Spain
Penny Ellison Mr. Handyman of West Knoxville
Peter McCormick and Alex Zega Five Iron Louisville
Philip and Katelyn Schultz Glass Doctor of Lexington
Rachel L. Proctor BeLeaf in Yourself Development
Randy Chipman CarePatrol of Utah
Rasheen Hartwell Rage Management DBA Stretch Zone
Richard Alan Webber
CertaPro Painters of Morristown, NJ
Robert “Bob” Harms Huntington Learning Center
Robert Pina Marco’s Pizza Multi-Unit Franchisee
Ron Morrow Jr. Oilex Operating LLC
Sam Patel Kisna Hospitality
Scott Davis DHR Slim Chickens
Senen De Castro-Cabalfin RN, MSN Executive Home Care of Freehold, Toms River, Bergen and Somerset
Shai Jiwani Altitude Trampoline Park, East Cobb
Stephen and Richelle McCabe Aroma Joe’s
Steve Sargent Milex Complete Auto Care/Mr. Transmission
Sumit and Monica Bansal Hand & Stone Massage and Facial Spa
Susan and Ronnie Morris Express Employment Professionals
Taylor Johns Karalina Enterprises (Little Caesars)
Thomas Keller, Marsha Keller and Laura Eads
Kiddie Academy Educational Child Care
Tim Roberts Success Through Referrals LLC
Toby and Amy Tabor Floor Coverings International
Tracey McCaghy and Steve Marszalek McCaghy/Marszalek Group
Veny Pirochta and Nick Granato
Premier Garage and The Tailored Closet of the Bay Area
FRANCHISING’S FUTURE: HIGHLIGHTS FROM IFA 2025 LEADERSHIP SPEECHES
By Jayson Pearl, IFA
The 2025 International Franchise Association (IFA) Convention in Las Vegas brought together the brightest minds and boldest voices in franchising.
This year’s theme, TEAM FRANCHISING, underscored the collaborative spirit that drives success. Throughout the convention, key IFA leaders delivered inspiring speeches reflecting on what franchising has accomplished and their optimism for the road ahead. Here are the insightful ideas and memorable moments from the Convention’s main stage.
Steve Hockett, 2024 IFA Chairman: Reflecting on a Year of Big Wins
Steve Hockett, the outgoing Chairman of the IFA, took the stage with a contagious enthusiasm, celebrating
the incredible momentum franchising has built over the past year. He acknowledged the strong, unified community of franchisors, franchisees, and suppliers, all working together toward a shared mission: Protect, Enhance, and Promote franchising every day.
Looking back at 2024, Hockett joked that expectations were low at the beginning of his tenure, but the industry defied all odds with remarkable achievements! He pointed to key advocacy victories, including defeating the National Labor Relations Board’s harmful joint employer regulation in the courts, securing stronger franchise disclosure laws in California, and preventing onerous legislation in multiple states.
Another major milestone was the historic agreement between IFA and Franchise Update Media, forging a unified powerhouse to serve the franchising community. Additionally, IFA’s first-ever International Franchise Show in London expanded its global footprint, reinforcing the importance of international franchising.
Hockett also highlighted the expansion of IFA’s education and leadership programs, including the Franchise Ascension Initiative, which began an innovative new chapter in elevating entrepreneurs in franchising.
Summarizing his time as Chairman, Hockett expressed his deep appreciation for the collaboration and dedication of IFA members. “Franchising made it happen,” he proclaimed. “The list of accomplishments is long, the celebrations of success are enduring, and it was a fantastic year for franchising.”
His speech ended with a rousing call to action: “Let’s go, franchising!” — setting the stage for an exciting future for the IFA and its members.
Mary Kennedy Thompson, 2025 IFA Chair: A Bullish Future for Franchising
Incoming IFA Chair and CEO of BNI, Mary Kennedy Thompson, took the stage with an optimistic vision for the future of franchising, reinforcing the momentum established under Steve Hockett’s leadership. She began by expressing gratitude to Hockett, acknowledging his ability to step in during a critical time and guide the association with grace, wisdom, and clarity. She also highlighted the long-term planning and strategic investments made by IFA leadership, ensuring the association’s ongoing strength and stability.
Reflecting on her own journey — from franchisee, to franchisor, to IFA Chair — Thompson shared the invaluable lessons she’s learned about good franchising. She emphasized the importance of transparency, collaboration, coaching, and focusing on the customer experience as key factors that drive sustainable success. As a passionate advocate for networking, she reminded attendees that networking doesn’t end at the event — it’s about meaningful follow-up to build lasting professional relationships.
Thompson’s bullish stance on franchising stems from several converging factors: a stabilized postpandemic economy, alignment in key industry data, and a favorable political landscape for growth. She noted that recent wins in government relations underscore franchising’s ability to mobilize, influence policy, and drive positive outcomes for business owners.
As the industry looks ahead, Thompson called on attendees to go on the offensive, tell compelling franchising stories, and emphasize the industry’s economic impact.
uniquely positioned to bridge divides, representing Republicans, Democrats, and Independents; large and small businesses; global and local entrepreneurs.
Ending her speech on a powerful note, Thompson reiterated that franchising is about dream-making — helping business leaders surpass their wildest aspirations.
She urged all in attendance to take an active role in protecting, enhancing, and promoting franchising through advocacy, ethical leadership, and community engagement.
Steve White, 2024 IFA Foundation Chair: Strengthening the Foundation for the Future
Steve White, President of PuroClean and outgoing Chair of the IFA Foundation, delivered a powerful update on the Foundation’s progress and impact.
“I am pleased to report that the state of our IFA Foundation is strong!” he announced, underscoring the Foundation’s strengthened governance, expanded leadership, and improved financial position. White introduced a new strategic plan aimed at expanding the Foundation’s reach and effectiveness in the years ahead.
He took a moment to clarify the distinction between the IFA and the IFA Foundation, explaining that the Foundation is the nonprofit arm dedicated to advancing key initiatives such as VetFran, the Diversity Institute, Franchising Gives Back, and the Franchise Ascension Initiative. VetFran, now boasting over 500 participating brands, has helped thousands of military veterans explore franchising as a career path.
Matt Haller,
IFA President
& CEO: Making 2025 the Year of Franchising
IFA President and CEO Matt Haller set a bold vision for 2025, declaring it “The Year of Franchising.” With the recently released Franchising Economic Outlook Report, he shared compelling statistics: franchising will grow 27 percent faster than the overall U.S. economy, adding 20,000 new businesses and 210,000 jobs nationwide.
Haller emphasized that this growth is fueled by an improving regulatory environment and an open window of opportunity in Washington. “The tides are turning,” he noted, “and rather than being under attack, franchising is now being celebrated at the highest levels of government.”
To seize this moment, Haller outlined IFA’s offensive strategy — creating more champions for franchising in government and securing policy changes that support long-term industry success. He called on attendees to play an active role, stressing that franchising knows no political party and thrives at both local and national levels.
Haller also highlighted IFA’s strategic investments, including the acquisition of Franchise Update Media, the launch of the IFA World Franchise Show, modern new branding and launch of an upgraded Franchise.org website. He reinforced that these efforts will create a stronger, more connected franchise community.
Ending on a high note, Haller urged everyone to “get engaged, tell your franchise story, and help shape the future of our industry.” He closed with an inspiring reminder: “Together, we will make 2025 the best year for franchising!”
EMPOWERING WOMEN IN FRANCHISING: CELEBRATING THE ANNUAL LEADERSHIP CONFERENCE AND THE 25TH ANNIVERSARY OF THE CRYSTAL COMPASS AWARD
By Larisa Walega, CFE, Ziebart, Chair, Women’s Franchise Committee
The Power of Community & Representation
In the franchising world — where entrepreneurial dreams take shape — a powerful network of women is driving change, fostering leadership, and creating opportunities.
The Women’s Franchise Committee (WFC) is a dynamic force within the International Franchise Association (IFA), dedicated to advancing women in business through mentorship, advocacy, and leadership development. Since its inception, the WFC has broken barriers and has provided women in franchising with the resources, support, and community needed to thrive.
Annual Leadership Conference (ALC): The Power of Five
One of WFC’s most significant contributions to the IFA is the Annual Leadership Conference (ALC) — a must-attend event for franchise leaders. Held on Day 1 of the IFA Convention, ALC provides actionable insights, inspiring speakers, and networking opportunities.
This year, ALC embraced “The Power of Five,” focusing on five pillars driving franchising success: Operations, Marketing, Franchise Development, Technology, and Executive Leadership. Over 350 attendees gathered in Las Vegas for impactful discussions.
Key Highlights
Leaders on the Spot: A rapid-fire session featuring insights from industry leaders:
• Host & Panel Moderator: Marci Kleinsasser, CFE, Vice President, Marketing, Franchise Development, Home Franchise Concepts
• Marketing: Shana Krisan, CFE, Goldfish Swim School Franchising, LLC, interviewed by Ali Kraus.
• Executive Leadership: Shane Evans, CFE, Massage Heights, interviewed by Danessa Itaya.
• Franchisee Operations: Mandy Ristic, OM Group, interviewed by Courtney Stillings.
Empowering Leaders in Franchising: AI Integration: A discussion on AI’s growing role in franchising:
• Moderated by Amy Perkins, CFE, Senior Business Consultant, Ben & Jerry’s featuring Angela Coppler and Lindsay Herberger from Cousins Maine Lobster
Honoring Excellence: The 25th Anniversary of the Crystal Compass Award
A highlight of ALC is the Crystal Compass Award, recognizing individuals who significantly contribute to mentorship, leadership, and industry advancement. This year marked the 25th anniversary of the award. Robin Gagnon, CFE, co-founder & CEO of We Sell Restaurants, was honored as the 25th recipient. During her acceptance speech, she shared how belief from others can change one’s career trajectory. She reflected on her journey from franchisee to franchise executive and the WFC’s role in supporting women like her. Robin’s story exemplifies the power of mentorship, advocacy, and community — all core to WFC’s mission. This milestone anniversary of the Crystal
Compass Award highlights WFC’s lasting impact and the leaders who pave the way for future generations.
Beyond the ALC: The WFC’s Year-Round Impact
While ALC is a flagship event, WFC’s influence extends beyond the conference. The committee’s three pillars empower, educate, and elevate women in franchising:
• Her Success Podcast – Featuring 50+ episodes that amplify female leadership stories.
• Women’s Franchise Network (WFN) – Connecting women through 18 active chapters, eight in development, and free virtual webinars.
• Annual Leadership Conference (ALC) – Bringing industry leaders together for education and networking.
That belief — the faith others place in you — is foundational to franchising.”
—Robin Gagnon, CFE
Looking Ahead: The Future of the Women’s Franchise Committee
For nearly three decades, WFC has been a driving force in creating a more inclusive and dynamic franchise industry. Through mentorship, storytelling, networking, and leadership development, the committee remains committed to shaping franchising’s future. The WFC continues to break barriers, elevate leaders, and inspire the next generation of women in business.
To learn more, get involved, or find resources, visit franchise.org/women-in-franchising
We invite YOU to be part of this legacy of leadership, empowerment, and change.
Larisa Walega, CFE, is the chair of the Women’s Franchise Committee and chief growth officer at Ziebart. She is a passionate advocate for women in franchising and committed to fostering leadership, mentorship, and innovation in the industry. For more information about IFA franchisor member Ziebart, please visit franchise.org/franchise-opportunities/ziebart
Crystal Compass Award Winner Robin Gagnon, CFE, and Larisa Walega, CFE
FRANCHISING’S RESILIENCE AND THE ROAD AHEAD: WHY PRO-GROWTH POLICIES MATTER NOW MORE THAN EVER
By Michael Layman, IFA
The
franchise sector continues to demonstrate resilience, adaptability, and strength as
we move deeper into 2025.
IFA’s 2025 Franchising Economic Outlook, released in February, along with our 2025 IFA Franchisor Survey, paints a cautiously optimistic picture for the business model — one that shows another year of record growth, while highlighting the need for permanent policy solutions that enable, rather than hinder, the success of Main Street franchise businesses.
According to this year’s Economic Outlook, franchises are projected to add over 221,000 jobs and grow by more than 15,000 establishments nationwide, with total output expected to reach $893.9 billion. This is the second year in a row where the growth of franchising has exceeded the growth of the broader economy. These numbers represent not just an economic rebound, but a sector moving full speed ahead — creating opportunities in local communities, offering pathways to entrepreneurship, and fueling the American economy.
But our optimism is tempered by the clear message we’ve heard from franchisors and franchisees alike: growth is not guaranteed.
The 2025 IFA Franchisor Survey revealed several pressing challenges on the horizon.
Chief among them are inflation-driven cost pressures, persistent labor shortages, and an increasingly complex regulatory environment. Nearly 70 percent of franchisors reported difficulty finding qualified workers, and more than half cited concern over regulatory uncertainty impacting expansion plans.
The reality is that while franchising continues to outperform other small business sectors, it does so in spite of, not because of, shifting policy dynamics. Franchising
depends on a clear, stable framework that supports the independence of franchisees and encourages investment in new businesses. We’re seeing real momentum across industries — from restaurants to health services to education — but that momentum is at risk without supportive, pro-growth policies.
For example, franchise businesses have faced four different versions of the joint employer standard over the last decade. While business owners have learned to adapt, it has come at the expense of the franchisor-franchisee relationship, harming their employees and consumers in the process. Further, without congressional action, all small businesses could face a tax increase at the end of 2025.
Now is the time for lawmakers to double down on what works. That means protecting the franchise model, resisting one-size-fits-all regulations that blur the lines between franchisors and franchisees, and promoting legislation that will support small businesses and help entrepreneurs get started and grow.
Franchising represents more than just business growth — it’s about local impact. Franchise businesses support veterans, open doors for underserved communities, and offer upward mobility in communities across the country. At IFA, we remain committed to working with leaders at every level to ensure this business model continues to thrive – and reach even new heights into the next year.
The 2025 outlook confirms what we’ve always known: franchising is strong, resilient, and filled with potential. But to fully unlock that potential, we need smart policies that reflect the realities of today’s economy and the promise of tomorrow’s entrepreneurs.
Let’s keep franchising growing — for our communities, our workforce, and our future.
FRANCHISE ALL STARS: A GAME-CHANGING ENGAGEMENT EXPERIENCE AT IFA CONVENTION
Leading up to the highly anticipated 2025 IFA Convention, IFA launched the inaugural Franchise All Stars game — a dynamic, interactive way for Convention attendees to connect, compete, and engage before the event.
Designed to amplify excitement and foster meaningful interactions, Franchise All Stars rewarded participants for their engagement, referrals, and social sharing.
How It Worked
Participation was simple. Once registered for the IFA Convention, attendees could join the competition through our game platform. Upon signing up, each participant received a unique referral link to share with peers, colleagues, and franchise professionals to encourage Convention registrations. Points were awarded for every successful referral and for completing social media actions, such as sharing Convention-related content, following official pages, and using designated event hashtags. Daily challenges and bonus point opportunities ranging from franchise trivia to interactive polls and scavenger hunts that required exploring Convention-related content online kept engagement high. The more attendees participated, the higher they climbed on the Franchise All Stars leaderboard. The competition fostered friendly rivalry while also serving as a networking tool, allowing participants to interact ahead of the Convention. Many attendees formed teams, strategized on earning points, and engaged in playful banter, making the lead-up to the event more enjoyable and dynamic. The game also helped first-time attendees feel more connected before arriving. By engaging with others and exploring
Convention content, they entered the event with familiar faces and valuable insights, enhancing their overall experience.
The Prizes: Rewards Worth Playing For
To keep the stakes high and the competition fierce, we offered an exciting array of prizes. Participants could earn milestone rewards for reaching certain point thresholds, such as exclusive IFA call-outs in our social and email channels. However, the grand prizes were reserved for our top Franchise All Stars.
• Grand Prize Winner: Kristopher Stuart of Bloomin’ Blinds won a luxurious 4-day/3-night all-inclusive Las Vegas exotic car driving experience, including VIP/white glove service and an exclusive helicopter ride over the Grand Canyon!
• 2nd Place Winner: Stuart Germann of Stuart Germann Law Office in Auckland, New Zealand, won a 1-night room comp (including all taxes and fees) at Mandalay Bay, along with a signed copy of Atomic Habits from keynote speaker James Clear.
• Additional Prizes: A meet & greet with an IFA Board Member, a complimentary 1/2 page spread in IFA’s Franchising World magazine, and VIP transportation to Mandalay Bay.
A Winning Formula for Engagement
Franchise All Stars generated enthusiasm, fostered connections, and drove engagement for the IFA Convention. By blending competition with community-building, we created a fun and rewarding way for attendees to be part of something bigger. The energy and momentum carried into the Convention itself, making Franchise All Stars a true game-changer in attendee engagement!
Stay tuned for more exciting and interactive ways to engage before the 2026 IFA Convention in Las Vegas — you won’t want to miss what’s coming next!
CONVENTION STATS
TOTAL ATTENDEES
3,800
9% Total Franchisees
43% Total Supppliers
100+
Total Speakers
48% Total Franchisors
360+
Total Exhibitors
200 Thought Leadership Roundtable Sessions
5 Receptions
5,272 IFA Swag Items Given Away 35% (congrats!) % of Eagles Fans at Convention
15,000
Average # of steps taken by attendees per day
2
Puppy Booths in the Exhibit Hall
400 Emerging Franchisor BootcampAttendees
BREAKOUT SESSIONS
38 breakouts
4 super sessions
3 immersive workshops
350 Annual Leadership Conference Attendees
HEARD IN THE HALLS
The 2025 IFA Annual Convention brought together a diverse group of industry professionals to discuss the latest trends and innovations in franchising. We connected with some of the 3,800 attendees live in the halls of the Convention, who were eager to share their experiences and offer a unique glimpse into the impact of franchising’s premier event.
Tiffany Martin, Cardinal Coordinator, University of Louisville: “This is my second year at the IFA Convention. This year, I am currently an MBA student at the University of Louisville, and last year I was an undergrad learning my franchise management certificate. The IFA Convention is amazing, it is my inspiration for my future. I would like to teach, train, and develop future generations, making franchising a common goal for people rather than most success stories that the franchisor/franchisee fell into it. Franchising is inspiring, a whole community of people, and it’s exactly where I want to be.”
Lee Payne, Senior Account Executive, Franchise Ventures: “This is my 18th IFA Convention. I missed the one in 2021 with the virtual show. Great turn out this year, awesome venue, and excited to be here!”
Brandon Clifford, CEO, Business Alliance, Inc.: “This is my fourth IFA Convention. It’s been a great turn out and great show so far!”
Trevor McGinness, Managing Director, ConnectBridge: “We’ve been members of the IFA for the last five years. It is our first time exhibiting and we’re here to provide exceptional leave administration services for all the members of IFA.”
David Zyck, Senior Enterprise Customer Success Manager, Motive: “Motive is a new member as of just a few weeks ago and we are excited to be here as making a concretive focus into the franchise space. We have been told this is the industry event to come to, so a lot of great networking and exposure so far. Thrilled to be here!”
Chandler Hayden, CFE, Franchise Development Manager, Taco John’s International, Inc. and FAI Cohort: “One thing that I took away was the connections that we’ve made, the kitchen table learnings that we have had an opportunity to participate in, meeting different brands, and different leaders of companies. Also, the FAI cohort members and I have been learning so much from our peers, it’s just been a blessing. The program has been so invaluable and it’s just a dream come true to be chosen for something like this. I cannot wait for my future and to thrive from this all.”
Jasmine Thurston, Franchisee, Wisdom Senior Care and FAI Cohort: “I would definitely join the IFA FAI program because they put in the money, time, effort, and resources. We have met so many different franchisors, franchisees,
multi-unit, mumbos. I mean you probably don’t know what that is because you aren’t in the program yet, but literally before I got into this program it was just amazing. I didn’t know what an FDD was or the operations manual. I have learned so much that it’s just literally breathtaking at how much information, knowledge, and networking that I have gained from being here at the conference, being with the IFA, being with so many mentors. It has been a dream come true!”
Liz Berman, Senior Advertising Specialist, BizBuySell: “We love IFA. We love coming to the IFA Convention. We have great facetime with clients and it’s a wonderful opportunity to be in this space with the whole franchising community. We’ve been a member, supplier, and partner for over a decade and we’re team franchising!”
Karen Booze, CFE, Director of Growth and Development – Relationship Builder, AnswerConnect: “AnswerConnect has been a member with the IFA for eight years and for four years we’ve been a preferred vendor. It is the best money we’ve spent and the best relationships we’ve ever built.”
Stewart Germann, Principal, Stewart Germann Law Office: “I’ve been a member of the IFA for 25+ years, and I love the IFA! I am a member because it’s international and I do a lot of international franchise attorney transactions, also a qualified mediator. I love these conventions, I come to the Legal Symposium in May that the IFA runs and I’m a great supporter.”
Matthew Montoya, Sr. Manager, Indirect Customer Ops and Success, Constant Contact: “Constant Contact is a 20-year member of the IFA. We are excited to be involved with the IFA and so honored to be working with the franchises that belong to IFA and so honored that the IFA does all that they do to help lift all franchisors and franchisees up! Constant Contact is proud to be a key component to the franchise ecosystem, helping franchisors control their marketing while offering the franchisees an easy-to-use solution that they will adopt.”
Katie Anders, Sales Rep, FM Flow and Ava Pappas, Sales Rep, FM Flow: “FM Flow is a technology CRM platform for the service industry for franchises and is a sponsor. It’s our first time at the Convention, and we’re having a great time. Our biggest takeaway is there are so many amazing people to network with and this is such a great opportunity. It is a great community!”
James Roussos, Franchise Business Consultant, Chicken Salad Chick: “Being it’s my first time at Convention, I highly recommend. As a matter of fact, one of my franchisees this morning I talked to, I told him about this and will get him connected. Without a doubt, I will be here next year.”
Josie Van Scholten, Managing Partner, Valenta: “This is my first IFA event. It has been super exciting, and it’s really helped me see the bigger picture and how all the pieces work together. I’m learning the different perspectives from suppliers, franchisors, and franchisees and how they all work together to make this industry so amazing!”
Aren Johnstone, CEO, Franchise Ramp: “We are a creative and marketing agency founded for franchisees by franchisees. We have been a member of IFA and coming to IFA for over six years now. It’s the first franchise event of the year and it really kicks off the year for us. We get to see all our familiar faces, clients, potential new customers, vendor partners, and every year we learn something new. We plan on coming to IFA for many years into the future and are really excited about the opportunity to get together at the biggest franchising event of the year.”
THE FRANCHISE ASCENSION INITIATIVE: INAUGURAL CLASS RECAP
By David Smith, IFA
In February 2024, during the International Franchise Association’s (IFA) Annual Convention, David Humphrey, IFA’s former Chairman, announced the launch of the Franchise Ascension Initiative (FAI).
This six-month accelerator program aims to provide individuals from underrepresented and economically disadvantaged communities with the education, mentorship, and resources to pursue a successful career in franchise ownership. The program, which was met with excitement, marks a transformative moment in franchise education and inclusivity.
FAI co-founders, Omar and Raynya Simmons, shared their personal story and vision for the program. Raised in Boston without visible entrepreneurial role models, Omar’s journey began in a working-class family and eventually led him to Princeton University and Harvard Business School. After years in private equity, Omar, alongside his wife Raynya, took the leap into franchise ownership by acquiring 15 Planet Fitness locations. Over time, they grew the business to over 100 locations before selling in 2021. Omar attributes his success to the franchise model, which allowed him to learn from others and benefit from a built-in support network.
The FAI was developed with the support of IFA’s leadership, board members, and volunteers. The program officially opened for applications in May 2024, receiving over 100 inquiries and 70 completed applications. After a thorough review, 17 candidates were selected for the inaugural class, which was diverse in gender and experience — comprising of nine men, eight women, and two U.S. veterans, all from 14 different states. Over the next six months, the inaugural class spent more than 10 hours each week on intensive franchise education, working closely with mentors from IFA member companies who are industry experts and provided one-on-one coaching.
The FAI program officially launched in-person in September at the IFA Advocacy Summit in Washington, D.C., where participants made valuable connections that laid the foundation for a strong, supportive network. In November, the class traveled to Austin, TX, for the Emerging Franchisor Conference, where they learned from franchisors with fewer than 100 units, broadening their understanding of the diverse opportunities within franchising. The program culminated in February 2025 at the IFA Convention in Las Vegas, where participants delivered capstone remarks reflecting on their experiences and future goals.
After the final presentations at the IFA Convention, FAI co-founder, Omar Simmons shared his thoughts. “The stories of personal growth and commitment were truly inspiring. The thoughtfulness of the FAI graduates’ initial business plans were also quite impressive. We all can feel proud of what we’ve achieved so far, and I can’t wait to see what each of these talented class members achieve.”
Looking ahead, we are thrilled to announce that applications for the next class of aspiring franchisees are now open, with a deadline of Friday, May 16, 2025. The next cohort will begin in August 2025, continuing the journey of growth and opportunity, with the program concluding at the 2026 IFA Convention in Las Vegas. In conclusion, IFA is excited and believes that the Franchise Ascension Initiative is more than just an educational program — it is a catalyst for change. By providing more people with the tools, resources, and mentorship they need, FAI is helping to break barriers in franchising and promote a more inclusive and diverse industry. We would like to give a special thank you to our FAI donors, mentors, and course presenters. We are excited about our progress and look forward to great results in the future.
PREFERRED VENDORS
IFA's preferred vendors o er franchisors and franchisees products and services to advance their brands.
AnswerConnect is an industry leader in live reception services, o ering complete support for your entire franchise system—whether it’s franchise development or individual franchisees. Available 24/7/365, AnswerConnect expertly handles calls, sets appointments, qualifies leads, transfers calls, integrates with CRMs, and much more. www.answerconnect.com/franchise
As the authority in franchise funding, Benetrends has been funding America’s most popular brands for 40 years. Benetrends' innovative and comprehensive suite of funding solutions not only helps franchisees successfully launch their dreams, but also helps catapult growth of franchise systems. www.benetrends.com
Constant Contact simplifies digital marketing for franchisors with an all-in-one platform for email, social, landing pages, and more. Whether you’re an emerging franchise or an established system, our platform empowers franchisors to decide how much control to maintain at the top while giving franchisees the flexibility they need for local marketing success. www.constantcontact.com/partners/franchise
Paychex is a leading provider of integrated human capital management solutions for payroll, benefits, human resources, and insurance services. We’re a digitally driven HR leader on a mission to help franchise businesses succeed by making complex challenges brilliantly simple. www.paychex.com/franchise
Scorpion is the leader in helping franchises succeed by focusing on what truly matters—driving revenue. Our digital marketing solutions support your network every step of the way, helping tell your story online, attract more of the right customers, and turn those opportunities into measurable results. www.scorpion.co/ifa
FRANCHISING GIVES BACK: CELEBRATING COMMUNITY
IMPACT AT THE IFA CONVENTION
The Franchising Gives Back (FGB) initiative continues to shine a light on the incredible ways franchises support their communities.
At this year’s International Franchise Association (IFA) Convention, the Franchising Gives Back Gallery proudly showcased 38 inspiring stories submitted by various franchise brands, each illustrating their commitment to giving back.
Fourteen standout stories were displayed on pull-up banners throughout the Convention, offering attendees a chance to read about the meaningful contributions franchises are making. The remaining submissions were featured in a rotating digital display, ensuring all stories received recognition. These efforts not only celebrated the charitable impact of franchises but also inspired leaders to continue prioritizing community engagement.
The commitment to highlighting these efforts doesn’t end with the Convention. Throughout the year, FGB will feature these stories in the ‘Service Spotlight of the Month’ section of the IFA Foundation newsletter. This initiative ensures that the outstanding work of franchises remains in the spotlight and serves as a continuous source of inspiration for others in the business model.
Beyond the Convention, the spirit of giving was brought to life through a generous initiative benefiting students and families at Rundle Elementary School. A total of $1,200 worth of food and clothing items were donated by 12 compassionate individuals, ensuring that children and families in need receive essential support. In addition to these contributions, the IFA made a significant impact by donating an extra $1,000 to the school.
While in Las Vegas, representatives from FGB had the opportunity to tour
Rundle Elementary and meet with students, witnessing firsthand the difference these contributions make. The school’s Closet for Good, a resource that provides students with free clothing and necessities, was already filling up with donations from the IFA community. This initiative exemplifies the power of the franchise business model to foster meaningful change and uplift communities in need.
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This initiative exemplifies the power of the franchise business model to foster meaningful change and uplift communities in need.”
The ongoing commitment of franchise brands to philanthropy and community service is a testament to the business model’s dedication to making a difference. Through the Franchising Gives Back program and initiatives like the Rundle Elementary Wish-List, franchises are not only building successful businesses but also strengthening the communities they serve. As these inspiring stories continue to be shared, they will undoubtedly encourage others to join the mission of giving back and making a lasting impact.
Continuing Support for Rundle Elementary
FGB is committed to sustaining its support for Rundle Elementary School. Donations of food, clothing, and other essential supplies will continue to be accepted until June 1. Contributions from the franchise community and beyond will help ensure that students and families have access to the resources they need. Those interested in donating can scan the QR code for more details on how to participate in this meaningful initiative.
Interested in supporting Rundle Elementary School? Scan here.
The FAI is an immersive hybrid learning program that includes live, virtual instructor-led classes and self-paced online learning. It also provides individual and group mentorship sessions, access to expert speakers, experiential assignments, case studies, and research opportunities.
TOPICS COVERED:
• Franchising Fundamentals
• Franchise Law
• Selecting the Right Brand
• Financing Your Business
• Marketing & Sales
• Building Successful Teams & much more!
APPLY FOR THE 2025 COHORT TODAY!
DEADLINE IS MAY 16!
The Franchise Ascension Initiative (FAI) is a six-month accelerator program aimed at preparing qualified individuals from underrepresented groups, U.S. Veterans and economically disadvantaged communities with the education, mentorship, resources, and support to successfully launch a career in franchise ownership.
PROGRAM TIMELINE:
Cohort Begins: August, 2025
Cohort Ends: February, 2026
WHAT IS THE TIME COMMITMENT?
10 – 20 hours of intense weekly online courses
Monthly one-on-one planning meetings with FAI Mentors
In-person presence at three IFA signature franchise events
WHAT ARE THE COSTS?
Applying is free of charge, and the program comes at no cost. For those accepted into the 2025-2026 class, there’s just a $1,000 refundable deposit, that will be returned after program completion.
IFA UNVEILS REIMAGINED BRAND AS PART OF STRATEGIC VISION TO MAKE 2025 THE “YEAR OF FRANCHISING”
By Heather Bartlow, IFA
The International Franchise Association (IFA) has embarked on an exciting new chapter with the launch of a reimagined brand identity.
This transformation is a crucial component of IFA’s broader strategic vision for 2025, designed to propel franchising into the future while staying true to its rich history and unwavering commitment to franchise success. The new branding embodies IFA’s mission to protect, enhance, and promote franchising, reinforcing its role as the leading advocate and trusted resource for the franchise business model.
A Modern Evolution Rooted in Tradition
The goal was to create a look, feel, and voice that reflects both its legacy and its vision for the future. A brand identity that encapsulates the power of franchising and highlights the impact of local franchise owners, who collectively contribute 3 percent of the U.S. GDP.
The result is a brand that is strong, timeless, and trustworthy — qualities that have long defined IFA. The new logo features bright, bold colors and classic typography that convey resilience and trust. It illustrates IFA’s dedication to being a guiding force for franchise professionals, ensuring they have the tools and resources to succeed.
Symbolism in the New IFA Logo
The lowercase “i” in the logo symbolizes an information beacon, reflecting IFA’s dedication to being a trusted and objective resource for franchise information. Whether providing educational tools, advocating for franchisefriendly policies, or supporting local business owners, IFA continues to be the definitive voice for franchising.
A key feature of the reimagined logo is the incorporation of a dot/circle, a modern nod to the previous globe icon. This
design choice reinforces IFA’s global reach while symbolizing inclusivity and community — core tenets of the franchise business model. The dot/circle carries additional significance, representing the fundamental franchise principle: “In business for yourself, but not by yourself.” The dot, which is distinctly colored from the rest of the logo, signifies the individuality of franchise entrepreneurs. However, its placement within the overall design underscores the importance of connection, support, and the larger franchise ecosystem that helps businesses thrive.
A Brand Built for the Future
The refreshed branding isn’t just a new look — it’s a statement about where IFA is headed. As part of its 2025 vision, IFA remains focused on advancing the franchise business model and ensuring that franchise owners have the support they need to grow. The brand refresh positions IFA to better tell the stories of the countless entrepreneurs and local franchise owners who bring economic strength and job creation to communities across the country.
The new brand was officially revealed onstage at the 2025 IFA Annual Convention in Las Vegas, by Matt Haller, IFA’s President & CEO, marking a pivotal moment in IFA’s journey. Attendees witnessed the unveiling of the logo in a presentation that showcased its meaning, evolution, and the exciting direction for IFA moving forward.
By blending modern aesthetics with a timeless message, the new IFA brand reinforces its promise to be the premier resource for franchising. As the franchise landscape continues to evolve, IFA stands firm in its mission, offering guidance, advocacy, and opportunity to franchise owners and aspiring entrepreneurs alike.
With this rebranding, IFA honors its past, embraces the present, and looks forward to an even brighter future — one where franchising remains a powerful and accessible business model for entrepreneurs everywhere.
Heather Bartlow is the senior director, head of creative for the International Franchise Association.
The 2025 IFA Annual Convention wouldn’t be the same without our incredible exhibitors! Your innovation, dedication, and passion helped create an engaging, inspiring, and truly one-of-a-kind experience for all who attended. To learn more about the companies below, visit www.franchise.org/ annual-convention/2025-convention-resources and download the exhibitor list.
3C Store Fixtures
401GO
Academic Affiliates
AC Inc.
ActiveCampaign LLC
ADP
AdPipe
Alpha Graphics
AnswerConnect
AON
ApplePie Capital, Inc.
Astley Gilbert Limited
Atlas Mapping
Atmoshpere TV
AutyFi
Balihoo
Bank of America
BBSI
Benetrends Financial
Berry Network
BizBuySell
BizCom Associates
Bloom Growth
Blue Rock Search
BNI Global
BoeFly Inc.
BooXkeeping Corp.
Brand Networks
BuildASign
Business Finance Depot
Butler/Till
Canadian Franchise Association
CareerPlug
Ceterus
CDC Small Business Finance
ChoiceLocal
Cinch
Citrin Cooperman
Clarity Voice
Clayton Kendall
ClientTether
CompanyCam
Constant Contact
Consumer Fusion
Corporate Image Group
Connect Bridge - Cozen
O’Connor
Craft Bank
Creative Resources Agency
CTI - Corporate Tax
Incentives
Curious Jane Ad Agency
Darter Specialities
Delightree
Design Huddle
DISA Global Solutions
Diversified Royalty Corp.
Dope Marketing
Ehealth
Emerging Franchise Group
Enspire for Enterprise
Entrepreneur Media, Inc.
Entrepreneur’s Source®, The Eulerity, Inc.
EventPrep Franchise, Inc.
Eventure Payroll & Human Resources
EverConnect
EZee Assist
F.C. Dadson, SIB, LLC
FAYE
Falcon Construction, LLC
Finally
Fish 919
Fish Window Cleaning Services, Inc.
FisherZucker LLC
Fishman PR
Flamel.ai
Flywire
Ford Saeks - Franchise
Training Solutions
Fortem International
Franchise Benefit Solutions LLC
Franchise Brokers Association
Franchise Business Review
Franchise Capital Solutions
Franchise Direct
Franchise Ramp
Franchise Times Corp.
Franchise Show, The
Franchise Update Media
FranchiseClique.com
FranchiseFilming.com
Franchise Ventures
FranchiseWire
FranConnect
FRANdata
FranFast by Fast Cloud
FranFund, Inc.
FranNet
FranServe, Inc.
FRM Solutions
Gallagher Franchise Solutions
GbBIS
Global Franchise Magazine (Artichoke Media)
Global Payments, B2B Solutions
GoGather
Group II
Guggenheim Retail Real Estate Partners, Inc.
HigherVisibility, LLC
Hot Dish Advertising
HR Block
Hughes
Human Interest
Huntington National Bank, The
Hylant
Nora Lighting
Northeast Color
Online Image
Osler, Hoskin & Harcourt LLP
Outreach Studios
Paychex, Inc.
Paycor
iFranchise Group
Image Cube
imageOne Uniforms
Incline Marketing
INFINITI HR
Ingnite Visibility
International Frachise Association
International Franchise
Professionals Group - IFPG
Intrepid Direct Insurance
Ironmark
JazzHR
JLL’s Visionary Insights Group
Jobber
Lathrop GPM LLP
Learning Network, The
LearningZen
Listen360, Inc.
LocaliQ
LocateAI, Inc.
Location3
Loomis
LoyaltyLoop
LSM
Marchex Marketing.com
Martec Group, The Marvia
MetLife
MFV Expositions
Milestone Inc.
Mitsch Design
Mitsuoka & Company
Morrow Hill
Motive
Mulberri, Inc
myHRcounsel
MyOutDesk
MyTime
Nerd Wallet
Nexa
NFP
Paylocity
Payroll Vault
PCS VoIP
Placer Labs, Inc.
PlanItRetail
Plante Moran
Podium
PrintComm
Profit Soup
ProfitKeeper
Profit Mastery
Promotex USA
Pronexis, Inc
Purple Penguin Digital Quill
Qvinci Software
Raynmaker
Reef Health
Reliable Background Screening
RESOLUT RE
RevLocal
Revscale AI
Rhino 7 Franchise Development Corporation
Rocket Clicks
Ryno Strategic Solutions
SalesDesk
Saxton & Stump
Schooley Mitchell
Scorpion
SERVCommerce
Service Minder
SFV Services
Shopify
Shrunk 3D
Signs Unlimited USA
Signatures Apparel
Silicon Signs
Silvercrest Advertising Inc.
SimpliVerified
SiteZeus
SMB Franchise Advisors
SOCI
SocialMadeSimple
Soffront Corporation
SoundHound
Spadea Lignana Franchise Attorneys
Specialized Accounting Services, LLC
Spectrum Enterprise
Sunbelt Franchise Re-Sales
Tenet Financial Group
Textellent
Text Request
Thrive Payments
Thryv
Thumbtack
Transunion
truOI
Turtlehut Internet Marketing
UniFi
United Franchise Group
Universal Background Screening, Inc.
V Digital Services
Valenta
Vendasta
Visual Visitor
VIVAHR
VoiceNation
Voxie
Wadsworth Design
WebPunch
Wells Fargo
Wipfli LLP
Xpressdocs
Zeewise
The Zest Lab
ZorForum LLC
AUTHOR’S CORNER: READING LIST
Growth strategies, tech adaptation, and tips to becoming a wealthy franchisee — all kinds of knowledge is up for grabs in IFA’s Author’s Corner and Resource Library, sponsored by Entrepreneur.
The library, which debuted at the IFA Annual Convention in Las Vegas, features books by recognizable franchising experts. Read these titles for resources, expert advice, and franchising best practices. Here’s what’s on the shelves for 2025:
“Accelerate: The Ultimate Guide for Franchisees to Maximize Local Marketing & Boost Sales” by Ford Saeks
“Mach’s Doch Anders!” by Martin Zagler and Irena Pfaffl
This German-language book encourages readers to think differently and embrace innovative approaches in business and personal development. Zagler and Pfaffl present unconventional strategies to challenge the status quo and achieve meaningful change.
4 5
“Profitable Partnerships” by Greg Nathan
Greg Nathan delves into the dynamics of successful franchisor-franchisee relationships. He offers practical advice on building and maintaining profitable partnerships, emphasizing trust, communication, and mutual growth within the franchise model.
“Stop the Shift Show” by Scott Greenberg
This comprehensive guide offers franchisees actionable strategies to enhance local marketing efforts and drive sales growth. Ford Saeks shares insights on leveraging digital tools, community engagement, and customer relationships to achieve business success.
“AI Mindshifts: Unleash the Power of AI, Avoid the Pitfalls, and Keep the Human Experience” by Ford Saeks
In this book, Ford Saeks explores the transformative potential of artificial intelligence in business. He provides guidance on integrating AI effectively while maintaining the essential human touch, ensuring ethical considerations, and avoiding common pitfalls. 1 2
Scott Greenberg addresses the challenges of managing shifts in the service industry. He provides insights into leadership, team motivation, and customer service excellence to transform chaotic shifts into smooth operations, enhancing both employee satisfaction and profitability.
“The Franchise Fix” by Aicha Bascaro
Aicha Bascaro offers a step-by-step guide to diagnosing and fixing common issues in franchise operations. She provides tools and techniques to improve performance, streamline processes, and ensure the long-term success of franchise businesses.
6 7 3
“The Wealthy Franchisee” by Scott Greenberg
In this book, Scott Greenberg reveals the habits and mindset of top-performing franchisees. He shares strategies to boost profitability, enhance customer satisfaction, and create a thriving franchise business, drawing from real-life success stories.
“Make it Rain: 10 Tried-And-True Imperatives for Small Business Success” by Leonard Fischer
Leonard Fischer outlines 10 essential principles for achieving success in small business. He covers topics such as leadership, marketing, financial management, and customer relations, providing actionable advice for entrepreneurs aiming to grow their ventures.
“The Purpose Directed Business: An Insider’s Look into the Values, Strategies, and 15 Profitability Keys of Small Business Success” by Dr. Ken Gibson and Kim Hanson
Dr. Ken Gibson and Kim Hanson explore the importance of aligning business practices with core values. They present 15 key strategies for profitability, emphasizing purpose-driven leadership and ethical decisionmaking in small business operations.
“Unlock the Einstein Inside: Applying New Brain Science to Wake up the Smart in Your Child” by Dr. Ken Gibson with Kim Hanson and Tanya Mitchell
This book introduces parents and educators to innovative brain-based techniques to enhance children’s learning abilities. The authors discuss methods to improve cognitive functions, boost academic performance, and unlock each child’s potential.
“Lessons from the Drive-Thru: Real Life Wisdom for Frontline Leaders” by Monica Rothgery
Monica Rothgery shares leadership lessons learned from her experiences in the fast-food industry. She offers practical advice for frontline leaders on managing teams, delivering exceptional customer service, and navigating the challenges of high-pressure environments.
“The Authority Advantage: Building Thought Leadership Focused on Impact Not Ego” by Adam Witty and Rusty Shelton
Adam Witty and Rusty Shelton discuss the benefits
of establishing thought leadership in one’s industry. They provide strategies to build authority authentically, focusing on making a positive impact rather than self-promotion, to drive business growth and credibility.
“Grow Smart, Risk Less: A Low-Capital Path to Multiplying Your Business Through Franchising” by Shelly Sun
Shelly Sun offers insights into expanding a business through franchising with minimal risk and capital investment. She guides readers through the franchising process, sharing best practices and lessons from her own successful journey in the industry.
“The Abiding Franchisor: Tracking Franchisee Insurance, Eliminating Risk and Avoiding Catastrophe” by Doug Groves
Doug Groves emphasizes the importance of proper insurance and risk management within franchise systems. He provides franchisors with tools to monitor franchisee compliance, mitigate potential risks, and prevent catastrophic losses.
“Discernment: The Business Athlete’s Regimen for a Great Life Through Better Decisions” by Jeff Dudan
Jeff Dudan draws parallels between athletic discipline and business decisionmaking. He presents a regimen for professionals to enhance their judgment, improve life balance, and achieve success through thoughtful and informed choices.
“The Art of Pricing, New Edition: How to Find the Hidden Profits to Grow Your Business” by Rafi Mohammed
Rafi Mohammed explores pricing strategies that can uncover hidden profits and drive business growth. He offers practical advice on setting prices, understanding customer value perception, and implementing pricing tactics that align with business objectives.
SHARING, FINANCING, AND MORE: EFFECTIVE WAYS TO SUPPORT VETERANS IN FRANCHISING
By Wendy Kunz, Director of Veteran Programs, IFA
Dream vacations, power tools, fashion glasses — VetFran is responsible for an unexpected mix of businesses developed in part by the initiative’s mission to create pathways from service to business ownership.
VetFran celebrated all the businesses under its umbrella during an amazing week at IFA’s Team Franchising Convention 2025.
During the reception, IFA members honored Veterans, shared updates on new partnerships and progress made in 2024, and thanked the 2025 VetFran sponsors at the Convention’s VetFran reception. Thanks to EverSmith brands for hosting!
Brands got specific tips on how to increase commitment to Veterans and help ease the way for more Veterans to get involved in franchising in a special session sponsored by Neighborly. If you’re looking for ideas, there are many ways to give back to our Veterans.
• Highlight Veterans in national publications.
• Offer favorable in-house financing.
• Partner with local military installations and Veteran service organizations.
It’s also helpful to get the word out. Share Veteran successes across social media platforms, advertise Veteran programs and incentives, and create a Veteran resource group within your brand.
Look for VetFran in the News
VetFran is making headlines, and will be featured in Boots to Business, Boots to Business Reboot and Military Spouse Pathways curriculum. In person, IFA VetFran member brands will pilot a brown bag lunch program featuring a
successful Veteran franchisee. If you want to be considered, reach out to Wendy Kunz for more details at wkunz@franchise.org
Alert: New Tools Available
Get a first look at the developing VetFran member toolkit, which now includes a media kit, helpful VetFran slides, and tips on creating a military friendly brand. Get tips from the best in the business in the new toolkit. The Veteran Education is up and running with webinars and live in-person events with our military partners. Make sure your VetFran contact info is up to date for related news and updates.
None of this would be possible without support, and we want to include a very special thank you to our 2025 sponsors.
2025 Sponsorships THANK YOU
PLATINUM
Dina Dwyer-Owens and Mike Owens
GOLD
SILVER
BRONZE
PACKAGE OPTIONS
GENERAL SESSIONS:
Access to ALL General Sessions**
3.5 CFE IFA LIVE Credits
PRICING:
$499 members | $699 non-members
SUPER SESSIONS OR IMMERSIVE WORKSHOPS:
Access to 2 Super Sessions OR the Immersive Workshops**
4-7 CFE IFA LIVE Credits
PRICING:
$399 members/$599 non-members
10 EDUCATION TRACKS:
Emerging Franchisor, Finance, Franchisee, Franchise Development, Franchise Relations, International, Marketing, Operations, Specialty Sessions, OR Supplier Each track available for individual purchase.
1.5-3 CFE IFA LIVE Credits
PRICING:
$149* member | $349* non-member
*Pricing is per track – multi-track option also available.
All purchases will be accessed via IFA Academy. Recordings NOW AVAILABLE.
**Limited access window.
Questions? Email learning@franchise.org
presented by:
ANNUAL LEADERSHIP CONFERENCE TRACK:
Access to ALL Annual Leadership Conference content.**
1.5 CFE IFA LIVE Credits
PRICING:
$149 member | $399 non-member
INDUSTRY TRENDS TRACKS:
Includes the Industry Trends Education track. 7 CFE IFA LIVE Credits
PRICING:
$298 members/$598 non-members
MULTI-TRACK COMBO:
Includes all track sessions except Annual Leadership Conference, Immersive Workshops, Super Sessions and General Sessions Tracks 37 CFE IFA LIVE Credits
PRICING:
$1,311 members/$3,071 non-members
THANK YOU 2025 Convention Sponsors
The International Franchise Association sincerely thanks the industry leaders who have partnered with us for our 65th Annual Convention. Their generosity and support enable us to deliver top-tier speakers and exceptional networking opportunities for all attendees. This year, we extend special appreciation to these companies, recognized as leaders in the franchising community.
www.activecampaign.com/franchise
ActiveCampaign HQ helps franchise and multi-location brands manage intelligent marketing automation, FranDev and CRM efforts across hundreds of separate accounts, all from a single dashboard.
CONTACT INFO: Matthew Clare mclare@activecampaign.com
allpointspr.com
All Points Public Relations provides a 360° approach, combining PR, social media, content & digital marketing, and franchise development consulting. We drive strong results, generating quality franchise leads and boosting brand awareness for clients.
CONTACT INFO: Jamie Izaks, President jizaks@allpointspr.com
Ansira is the leading marketing platform for brands that operate in distributed ecosystems. By orchestrating the entire brand-to-local value chain, Ansira synchronizes companies’ internal and external teams across channels, markets and regions.
CONTACT INFO:
Chip Crane, EVP, Business Development & Marketing chip.crane@ansira.com
www.answerconnect.com/franchise
Boost your franchise’s customer service with AnswerConnect! Our 24/7 live answering, appointment scheduling, and bilingual support ensure you never miss a lead. Focus on growth while we handle calls with professionalism and care.
CONTACT INFO:
Karen Booze, Dir. of Growth & Partnership karen@answerconnect.com
www.americanfranchiseacademy.com
The AFA provides Multi-Unit Franchisees the knowledge, tools, and support to define & document their business management systems to scale. We also offer world-class development programs for District Managers, and Single Unit Managers and Franchisees.
CONTACT INFO:
Aicha Bascaro, CEO info@americanfranchiseacademy.com
www.applepiecapital.com
ApplePie Capital is a relationship lender for exceptional franchise brands. Facilitating over $3+ billion in loans across 100+ brands. We make it easier for our brand partners and their franchisees to access the capital and accelerate growth.
CONTACT INFO: Jamie Davis, SVP Business Development jamie@applepiecapital.com
www.bdo.com
Helping People Thrive, Every Day. BDO focuses on working with, for and in the service of our people, clients and communities. We offer a sophisticated array of global assurance, tax and advisory services.
CONTACT INFO: Melani O’Meara, Director momeara@bdo.com
www.benetrends.com
Benetrends has led in funding solutions for 40+ years, helping entrepreneurs launch and grow. As the IFA’s preferred funding partner, we offer 401(k) rollovers, SBA loans, and more— turning dreams into reality with expert guidance.
CONTACT INFO: Ali Kraus, Chief Marketing Officer akraus@benetrends.com
www.bni.com
BNI is the world’s largest business networking organization, helping Members grow through a structured, referral-based system. Built on Givers Gain®, BNI fosters trust, connections, and quality referrals for sustainable success.
CONTACT INFO: Adam Petersen, VP, Franchise Development AdamPetersen@bni.com
boefly.com/franchise-financing
BoeFly’s Franchise Sales & Financing System has proven to increase a brand’s lead to sales conversion rate, accelerate diligence and optimize financing.
BoeFly is the leader in franchise lending solutions, having supported franchisees from 600+ franchise brands including Meineke, Checkers and Tropical Smoothie Cafe.
National full
www.cassels.com
Cassels is recognized as the foremost leader in Franchise Law in Canada, regularly advising domestic and US brands on expansion to and operations in Canada.
CONTACT INFO: Tom O’Connell, Franchise Practice Chair toconnell@buchalter.com
BuyFin offers both consumer financing options and credit card processing solutions for your business. Our hasslefree application helps your business get approved and onboarded quickly so you can start offering financing to your customers. That, coupled with the ability to collect payment from those jobs via check, credit card, or financing, lends to a seamless payments experience.
www.chengcohen.com
Cheng Cohen provides uncompromising client service and sound, practical legal advice to franchise brands.
CONTACT INFO: Larry Weinberg, Partner lweinberg@cassels.com
CLA exists to create opportunities for our clients, our people, and our communities through industry-focused wealth advisory, digital, audit, tax, consulting, and outsourcing services. With more than 7,500 people, 121 U.S. locations, and a global vision, we promise to know you and help you.
Clarity Voice delivers VoIP, Cellular, Texting & AI powered integrations to franchise systems. We engage with franchisors who understand the significance of communication technologies on franchisee revenues, ensuring they maximize growth & efficiency
www.citrincooperman.com
Citrin Cooperman is proud to be home to one of the leading national franchising practices in the country. Our dedicated Franchising Industry Practice has supported some of the world’s largest franchise operations across all industries.
CONTACT INFO:
Michael Iannuzzi, Partner, Co-Practice Leader – Franchise Practice miannuzzi@citrincooperman.com
ccgro.com
Conscious Capital Growth is an independent sponsor that makes control equity positions in proven brands and leaders ready for accelerated growth. We target companies with a minimum of $2M EBITDA (lower threshold if accretive to an existing holding).
CONTACT INFO: Matt Stinson & Robert Foster, Franchise Channel Managers accountmanager@clarityvoice.com
www.constantcontact.com/franchise
Constant Contact simplifies digital marketing for franchisors with an all-inone platform for email, social, landing pages, & more. Franchisors decide how much control to maintain at the top while giving franchisees flexibility for local marketing.
CONTACT INFO:
www.devhub.com
Exceptional franchise websites.
CONTACT INFO:
www.diversifiedroyaltycorp.com
Heather Elrod, Managing Partner heather@ccgro.com
James Bucknam, Director of Sales partners@constantcontact.com
Mark Michael, co-Founder mark@devhub.com
www.dlapiper.com
DLA Piper delivers sharp legal thinking for franchises facing competitive markets and changing regulations. As the world’s leading Franchise practice, we represent diverse brands— domestic, international, emerging, and established.
A trusted partner for millions of customers, Ecolab (NYSE:ECL) is a global sustainability leader offering water, hygiene and infection prevention solutions and services that protect people and the resources vital to life.
CONTACT INFO:
Greg Cocchiarella, VP Industry Relations greg.cocchiarella@ecolab.com
Diversified Royalty Corp. (“DIV”) is in the business of acquiring top-line royalties from well-managed franchisors in North America. DIV’s royalty partners include Mr. Lube, Sutton Realty, Mr. Mikes Steakhouse, Nurse Next Door, Oxford Learning Centres and Stratus Building Solutions. DIV is actively looking for franchisors seeking a liquidity event, but who want to retain full control of their business and realize the value related to continued new store growth.
www.entrepreneur.com
The Ultimate Franchise Authority for 47 years and counting, Entrepreneur is the only business media powerhouse with dedicated franchise editorial content and renowned rankings, including the Franchise 500® recognized the world over.
EventPrep is a full-service event planning and management company (who also happens to be a franchisor). We offer free hotel sourcing / negotiation services, along with several other event related event services. We save you time, money & anxiety!
CONTACT INFO: Paul Trapp, CEO / Owner ptrapp@eventprep.com
www.expresspros.com
An international, full service staffing franchise with nearly 900 individually owned and operated franchise offices worldwide. By providing good people to good companies, we put people to work and service clients locally.
CONTACT INFO: Harvey H. H. Homsey, Vice President harvey.homsey@expresspros.com
Lane
www.fmflow.com
Our mission is to stabilize the service industry by redistributing wealth to business owners. We have created a closed loop platform that provides full transparency to business owners and no cost per lead generation services. First of its kind.
CONTACT INFO:
Ryan Rosenvall, National Acct Sales Rep. sales@fmflow.com
Franchise FastLane is an accelerated turn-key franchise sales organization (FSO). We work with a limited number of franchisors to perfect their discovery process, bring them qualified franchisee leads and responsibly drive explosive growth.
www.franfund.com
FranFund offers flexible funding solutions, including ROBS and SBA loans. Named Entrepreneur’s #1 in Franchise Financing (’19, ’23, ’24) and Coleman Report’s 2025 SBA Franchise Lender of the Year, we are proud to be a trusted partner in franchising.
CONTACT INFO:
Eric Siner Jr., Marketing & Communications Manager esiner@franfund.com
Franvest Capital Partners Your Franchise Growth Partner
We are hands-on, value-added investors that work side-by-side with you and your management team. Franvest provides capital, strategic direction, and most importantly, a strong partnership to facilitate your growth.
www.franchising.com
Franchise Update Media delivers a unique combination of Conferences, Print, Digital and Online Products for Franchisors, Multi-Unit Franchisees, and Franchise Buyers. Come grow with us.
CONTACT INFO:
Sharon Wilkinson, sales@franchiseupdatemedia.com
As a leader in individual franchise business risk, we create customized insurance programs for franchise companies. By utilizing our extensive experience in franchising, we help protect your business, care for your people and grow your profit.
CONTACT INFO: Susan Kothe, Program Manager Lead susan_kothe@ajg.com
www.gtlaw.com
GT’s Franchise & Distribution Practice represents franchisors, licensors, and distributors globally. With transactional, regulatory, M&A, and litigation experience, the team understands the legal and business issues in franchising and distribution.
CONTACT INFO:
David W. Oppenheim, Shareholder David.Oppenheim@gtlaw.com
HWR is an elevated wellness destination offering therapeutic massage, advanced skincare, and touchless holistic therapies. With a membership-based model, we provide personalized, transformative wellness experiences for an unstoppable you.
CONTACT INFO: Julie Green, VP of Marketing jgreen@massageheightsfranchising.com
www.hilton.com/en
One of the most recognized names in the industry, Hilton Hotels & Resorts stands as the stylish, forward thinking global leader in hospitality. From inaugural balls and Hollywood award galas to business events and days to remember, Hilton is where the world makes history, closes the deal, toasts special occasions and gets away from it all
www.homefranchiseconcepts.com
Home Franchise Concepts helps franchise owners reach their potential and create positive change in their communities. The company aims to uplift its 10 brands, hundreds of associates, and thousands of franchisees - Building Futures Together.
CONTACT INFO: Marci Kleinsasser, CFE, Vice President, Marketing, Franchise Development marci.kleinsasser@gohfc.com
www.ifpg.org
The International Franchise Professionals Group (IFPG) is a membership-based franchise broker organization with more than 1,500 franchisors, franchise consultants and vendor members.
CONTACT
INFO: Red Boswell, President membership@ifpg.org
www.janiking.com
Jani-King is the global leader in commercial cleaning, serving businesses across industries. Our franchise model empowers entrepreneurs with training, support and opportunities to build successful businesses while delivering exceptional service.
www.HuntingtonHelps.com
Huntington is the leading K-12 tutoring and test prep provider. We offer customized programs in-person and online that develop skills, confidence, and motivation. Founded in 1977, our mission is to give every student the best education possible.
CONTACT INFO: Anne Huntington Sharma, President HuntingtonA@HLCMail.com
investorsmanagement.com
IMC is a long-term investor and partner to multi-location companies, including three leading franchisors: Golden Corral, Right at Home, and Fleet Feet. We partner with leaders that build great cultures and grow brands that can endure for decades.
CONTACT INFO: David Golder, Principal dgolder@investorsmanagement.com
Jefferies is one of the world’s leading full-service investment banking and capital markets firms.
CONTACT INFO: Ted Looney, Vice President tlooney@janiking.com
CONTACT INFO: Taylor Barr, Vice President tbarr@jefferies.com
www.icemiller.com
Many businesses choose to expand through distribution or dealership networks or by selling franchises. Ice Miller offers legal services to: manufacturers; distributors; dealers; retailers; business owners; licensors; licensees; franchisors and franchisees. Such services include drafting and negotiating contracts, registering and prosecuting trademarks, facilitating dispute resolution and assisting with litigation.
infinitihr.com
The Professional Employer Organization for Franchises® -the first customizable PEO for any unit size in all 50 states. As an IRS-Certified PEO, we help reduce labor costs, mitigate risk & leverage enterprise-scale economies to drive franchise growth.
CONTACT INFO: Daniel Mormino, Senior Vice President daniel.mormino@infinitihr.com
konnectagency.com
Konnect Agency is a national agency, with full-service PR and digital marketing services specializing in strategy, media, creative, influencer relations, and advertising to elevate brand awareness and positively influence the bottom line.
CONTACT INFO: Amanda Bialek, President abialek@konnectagency.com
www.lafayettesquare.com
We seek investment opportunities that stimulate economic growth across the United States through the creation and preservation of working-class jobs.
CONTACT INFO: Aquil Stinson, Director stinson@lafayettesquare.com
mocandco.com
Partnering with Fortune 500 organizations across the globe, MOC&CO produces full-service meeting and event programs that effectively deliver on strategic business objectives and provide outstanding experiences. We start with the end in mind.
CONTACT INFO: Mary O’Connor, President MOConnor@mocandco.com
www.mpkequitypartners.com
MPK Equity Partners is a Dallas-based private investment firm partnering with good growing businesses led by primarily founder-led management teams. MPK has made over 17 investments in franchisors.
www.lathropgpm.com
With one of the leading franchise and distribution practices, Lathrop GPM attorneys serve franchisors and master franchisees throughout the world.
location3.com
Location3 is franchising’s leader in driving digital transformation. We’re a proven catalyst for revenue growth and our expertise in digital marketing, advertising, technology solutions and data analytics will empower your brand to thrive and grow.
CONTACT INFO: Joshua Allen, V.P. of Marketing & Sales jallen@location3.com
Www.mgmresorts.com
No matter the size, MGM Resorts has a space to suit your event, group or trade show needs. Host your next group at MGM Resorts to experience world-class amenities and venues.
CONTACT INFO: Kristina Oumedlouz, Director, Global Sales koumedlouz@mgmresorts.com
www.morrowhill.com
Morrow Hill specializes in accelerating franchise growth by providing expert real estate services. With a dedicated team for each specific brand, we streamline site selection, lease negotiations & market expansion to help franchises thrive.
CONTACT INFO: Jonathan Hill, Co-Founder jonathan@morrowhill.com
www.msaworldwide.com
MSA Worldwide is the leading strategic and tactical advisory firm in franchising. We work with companies of all sizes to develop franchise systems, support structures, and franchisee recruitment strategies that are tailored for their specific brand.
CONTACT INFO: Andrew Seid, Senior Consultant aseid@msaworldwide.com
www.mustardhub.com
MustardHub is an employee engagement platform that helps businesses operationalize great culture, eliminate turnover, and gain access to revolutionary business intelligence to make better people decisions, while avoiding any join-employer boundaries.
CONTACT INFO: Curtis Forbes, CEO curtis@mustardhub.com
www.neighborlybrands.com
Neighborly® is a global family of 30+ brands focused on being remarkable with consumers and franchise owners. What began as one brand in Waco, Texas in 1981 has grown to 5,500 franchises across North America and Europe, serving millions of customers.
CONTACT INFO:
Brad Stevenson, Chief Development Officer Franchise@Nbly.com
www.paychex.com/franchise
Paychex is proud to be a preferred Partner of the IFA. As a leader in human capital management solutions for payroll, benefits, human resources, and insurance services. We’re on a mission to help franchise businesses succeed.
CONTACT INFO: Bill Deasy, Area Manager wdeasy@paychex.com
www.polsinelli.com
Polsinelli represents franchisors, licensors, dealers, and multiunit franchisees in domestic and international franchise, distribution and supply chain transactions, regulatory compliance, and disputes.
www.netsertive.com
Netsertive is the leading tech-enabled marketing platform for multi-location brands, centralizing strategy while scaling localized campaigns. Our MLX Platform integrates search, social, and more—ensuring brand consistency and driving local growth.
CONTACT INFO:
Netsertive, VP of Marketing and Sales emartin@netsertive.com
CONTACT INFO: Len MacPhee, Shareholder lmacphee@polsinelli.com
www.PKFTexas.com
Let the CPAs and Advisors of PKF Texas co-develop solutions with you. Our clients rely on us for contract compliance, joint venture audits, financial statement audits, accounting, business advisory, tax services and more.
CONTACT INFO:
Carlos Gomez, Contract Compliance Manager cgomez@pkftexas.com
princetonequity.com
Princeton Equity Group is a highly experienced franchise and multiunit investor that has sponsored investments in growth-oriented brands in the consumer, healthcare, and business services industries. Our focus on franchise and multi-unit business models allows us to speak the same language as the management teams with which we partner and add significant value.
www.nvp.com
Norwest is a leading venture and growth equity investment firm. Managing more than $15.5 billion in capital, we have invested in over 700 early-to-latestage companies, with more than 250 currently active.
CONTACT INFO:
Sonya Brown, General Partner sbrown@nvp.com
plantemoran.com
Plante Moran is among the nation’s largest audit, tax, consulting, and wealth management firms and provides a full line of services to organizations.
CONTACT INFO:
Lisa Plonka, Partner and Franchise and Consumer Services Practice Leader lisa.plonka@plantemoran.com
www.prosperforum.com
Prosper Company elevates leadership in foodservice & hospitality through events and programs spanning all career stages—Catalyst, Accelerate, Accelerator & Forum. We connect leaders, foster growth & drive impact. Join us: www. prospercompany.com
CONTACT INFO: James Rogers, COO james@prospercompany.com
www.quarles.com
Since 1892, Quarles has provided legal solutions to a wide range of clients. Led by a dynamic and diverse team, Quarles is a multidisciplinary Am Law 200 firm with approximately 550 attorneys practicing at the top of the profession across the U.S.
CONTACT INFO:
Hannah Hewitt, Business Development Specialist hannah.hewitt@quarles.com
www.rightathome.net
Right at Home is a global leader in professional in-home care, dedicated to improving lives. With over 700 franchise locations, we provide care and assistance to seniors and adults with disabilities, helping them live successfully at home.
CONTACT INFO:
Erina Garcia, Franchise Development Marketing Manager egarcia@rightathome.net
shopify.com
Shopify is the leading global commerce company that provides essential internet infrastructure for commerce, offering trusted tools to start, scale, market, and run a retail business of any size.
www.rawlsgroup.com
Rawls Succession Planners empower multi-unit franchisees to thrive amidst evolving challenges. Specializing in growth and transition planning, we equip you to optimize business operations, build value, and secure generational wealth.
CONTACT INFO:
Kendall Rawls, Director of Development kendall@rawlsgroup.com
www.riversidecompany.com
With over $13 billion in assets under management, The Riverside Company is one of the largest and oldest global private equity firms. Riverside makes control and non-control investments. Since its founding in 1988, Riverside has invested in more than 1,050 transactions and currently has a portfolio that includes more than 140 companies worldwide.
CONTACT INFO:
Grant Marcks, Partner, Origination GMarcks@RiversideCompany.com
CONTACT INFO: Dana Pizzolato, Event Marketing Dana.pizzolato@shopify.com
Since 2009, SMB Franchise Advisors has helped over 600 business founders prepare, launch and grow their brand in the franchise industry. We encourage the growth of our clients through our connections, our proven process and our industry expertise.
Red Iron Group partners with management teams to build market leading companies. We help companies achieve growth and scale by focusing on technology adoption, differentiated products and services, outstanding talent and deep customer relationships.
CONTACT INFO:
Aaron Levy, Investor aaron@rediron.group
www.scorpion.co/IFA
Scorpion is the leader in helping franchises succeed by focusing on what truly matters—driving revenue. Our digital marketing solutions help tell your story online, attract more of the right customers, and turn opportunities into measurable results.
CONTACT INFO: Gabriella Ferrara, Vice President of Sales Gabriella.Ferrara@scorpion.co
www.soci.ai
SOCi is the leader in AI-powered marketing solutions for multi-location businesses. With its proprietary Genius AI™ and suite of Genius Agents™, SOCi provides an AI-powered digital workforce capable of handling the workload of 1,000 local marketers™.
As a leading innovator of conversational intelligence, we offer an independent voice AI platform that enables businesses across industries to deliver best-inclass conversational experiences to their customers. Built on proprietary Speech-to-Meaning® and Deep Meaning Understanding® technologies, SoundHound’s advanced voice AI platform provides exceptional speed and accuracy and enables humans to interact with products and services like they interact with each other—by speaking naturally.
entrepreneurssource.com
Since 1984, The Entrepreneur’s Source has provided tens of thousands of people with the coaching they need to improve their lives. Our Career Ownership Coaches will help their clients define their goals to explore a range of career options.
CONTACT INFO: Marissa Frois, CEO mfrois@franchisesource.com
www.unleashedbrands.com
Uneashed Brands was founded to curate and grow a portfolio of the most innovative and profitable brands that help kids learn, play and grow. Over the last 10 years, the team at Unleashed Brands has built a proven platform and know-how for scaling businesses focused on serving families. Its mission is to impact the lives of every kid by providing fun, engaging and inspiring experiences that help them become who they are destined to be.
www.WeSellRestaurants.com
We Sell Restaurants is the nation’s leading restaurant brokerage franchise. With a proven system, expert training, and a national network of Certified Restaurant Brokers, we provide franchisors with expert resale and exit strategies for their brands.
CONTACT INFO: Robin Gagnon, CEO info@wesellrestaurants.com
V Digital Services is a Google Premier Partner, full-service digital marketing agency specializing in helping franchises grow. We deliver SEO, paid search, firstparty data, and more to boost visibility, generate leads, and drive franchise success.
Withum is a forward-thinking, advisory and accounting firm committed to helping our clients be more profitable, efficient and productive in today’s complex business environment. We have the industry expertise to provide innovative solutions.
Tiger Pistol powers high-performing local advertising at scale, equipping franchises with easy-to-use tools and automation to efficiently execute and optimize large volumes of digital campaigns that drive results.
CONTACT INFO:
Sarah Cucchiara, VP, Business Development sarah.cucchiara@tigerpistol.com
warburgpincus.com
Warburg Pincus LLC is a leading global growth investor. The firm has more than $85 billion in assets under management. The firm’s active portfolio of more than 255 companies is highly diversified by stage, sector, and geography. Warburg Pincus is an experienced partner to management teams seeking to build durable companies with sustainable value.
ziebart.com
Ziebart has been the leader in automotive appearance & protection since 1959. We offer expert detailing, rust protection, Z-Gloss® Ceramic Coating, Rhino Linings®, window tint, and more to keep vehicles looking like new!
As of 2024, of the 523 active brands in the franchised home service industry, 50 percent belonged to the home maintenance sector, 36 percent offered home improvement and remodeling services while 14 percent serviced emergency and restoration clients.
The home services industry broadly encompasses three related sectors – home improvement (renovations, construction, interior/ exterior design, painting, carpentry, etc.) home maintenance (plumbing, cleaning, electrical and handyman repairs, etc.) and home restoration (general and emergency services). Within the home remodeling segment, businesses often offer specialized services concentrating on a specific type of project such as closet or bath upgrades. Conversely, general maintenance companies tend to offer more comprehensive services allowing their personnel to complete diverse tasks that can even include small-scale remodels.
Home Services’ Consolidation Drives Cross-Selling Opportunities and Investor Interest
The diversity in the home services industry has increased opportunities for cross-selling and expansion of service offerings amongst complementing brands and enhanced its resilience to economic downturns.
Since individual franchised brands in the sector are limited and fragmented, consolidations of different concepts to form platform companies have attracted increasing interest from investors. For instance, Authority Brands, which had its start in 2017, received an investment from Apax Partners in 2018, and has grown from two to 15 home service brands. The industry has subsequently attracted considerable mergers & acquisitions (M&A) activity in recent years.
In 2024, not only did BELFOR Franchise Group add JUNKCO+ to its portfolio, Threshold Brands and EverSmith Brands also expanded their presence in the industry with the acquisition of Miracle Method and Prism Specialties, respectively. The ongoing consolidation/investment efforts by private equity firms are transforming the industry, creating larger, more efficient entities that benefit from economies of scale and increased market share, allowing business owners from the same platform company to provide customers with end-to-end services.
Home Services’ Trends, Challenges, and Growth Prospects in a Changing Economic Landscape
Although the industry is typically recognized to be recession proof due to the constant demand and permanent need for skilled home services, it is also closely linked and affected by the residential real estate activity and markets. During and immediately post pandemic, due to the unprecedented growth in the homeownership rates, the demand for home services grew significantly, with average unit revenues peaking
Source: FRANdata
in 2022, as property owners sought home improvements to increase resale values. Work from home conditions also encouraged consumer interest in the upgrade and maintenance of their living environments. But in 2023 and 2024, due to the high mortgage rates and unyielding inflation, demand for home services declined as consumer spending shifted away from non-critical home improvement services to more essential expenses.
Looking ahead in 2025, improving financial conditions such as a strong labor market, rising home equity
values and lower inflation are expected to make home improvement projects more affordable for consumers. Roughly 60 percent of millennial and Gen-Z respondents, according to the 2024 Harris Williams Home Services Survey, reported being more inclined towards outsourcing home services than favoring DIY options due to less homeowner free time, DIY interest, and more discretionary income. Stabilizing interest and borrowing rates will also likely encourage recommencement of delayed/ postponed residential construction
Average Unit Revenues
Source: FRANdata
Distribution of Active Home-Service Franchise Brands
projects as well as improve existing home sales (projected by National Association of Realtors to cross 4.5 million in 2025) boosting overall investments in the home improvement segment. Moreover, the increase in the frequency of natural disasters and weather-related damages owing to climate changes is likely to spur growth for preventive maintenance and emergency restoration services. Additionally, according to KPMG’s Home Services Industry Update Report, the average age of houses has continued to increase to 47 years. With an aging housing stock, there will be a long-term need for professional upkeep and repair services. Finally, more tech-savvy homeowners are prioritizing the use of energy efficient smart home technologies such as intuitive lighting, automated thermostats and remotely controlled security features driving the demand for skilled home services. According to the IFA 2025 Franchising Economic Outlook Report, the number of establishments in the commercial and residential sector (which is dominated by franchised home service businesses) is projected to grow at
a year-over-year rate of 2.4 percent and exceed 85,000 units, while the total output is expected to increase at 4.9 percent to $65.2 billion.
The growth opportunities during the pandemic catalyzed an explosive influx of new brands in the franchised home services industry leading to an upward trajectory in the market. According to FRANdata, the number of new entrants in 2021 and 2022 was approximately 55+ and 60+, respectively, compared to an average of 38 new brands entering the industry annually between 2015 and 2020. The intense competition in the industry not only pressures profit margins but also heightens concerns about labor costs and the availability of qualified technicians, as many companies compete for a limited talent pool. With the older workforce retiring, a declining interest in trade careers continues to limit younger replacements, further worsening the skilled labor shortage. To counter these challenges, franchisors are offering competitive pay, benefits and flexible work hours as well as apprenticeship programs to ensure a well-trained workforce.
Additionally, franchisors have also increasingly leveraged AI and digital resources to address labor challenges and enhance customer management with effective scheduling tools. For instance, in 2024, Authority Brands partnered with ServiceTitan, a leading software platform that aims to power businesses and franchisee networks with the necessary tools to enable efficient data analytics, connect consumers with service providers and maximize business profitability.
Going forward, home service franchises that are incorporating the rising tech-integration and digitization of service offerings are poised to uniquely position themselves in a competitive market while simultaneously catering to evolving consumer preferences.
Khadija Cochinwala is a research analyst at FRANdata. She is part of a team of analysts who measure, track, and analyze franchisor performance. Khadija is committed to producing quality franchise insights that enable strategic decision making and propelling business growth. She graduated with a major in Communications and enjoys gardening and visiting exotic destinations around the world whenever she isn’t researching data. For more information about IFA supplier member FRANdata, please visit franchise.org/suppliers/frandata
New Franchise Brands
BLOOMIN’ BLINDS: A LOOK AT THE SHIFTING HOME SERVICES INDUSTRY
By Jeff Wharton, Bloomin’ Blinds
The home services industry is experiencing a significant transformation, driven by shifting consumer expectations, emerging technologies, and economic factors.
Valued at over $650 billion, the sector continues to grow, creating abundant opportunities for franchise expansion, investment, and innovation. Bloomin’ Blinds, a leader in the window coverings and shading solutions space, is embracing these changes while staying true to its commitment to quality service and customer satisfaction.
Key Trends Shaping the Home Services Industry
More homeowners are turning to home service providers, with recent
data showing that eight out of 10 homeowners prefer outsourcing maintenance and improvement projects instead of handling them on their own. The demand for services like HVAC, electrical work, plumbing, and custom window treatments is soaring, driven by an aging housing stock and the desire for expert craftsmanship.
Technology is Reshaping the Industry
The integration of artificial intelligence (AI) and smart home technology is reshaping the way
businesses operate and enhancing the customer experience. From automated scheduling and virtual consultations to AI-driven design tools that help homeowners visualize projects before installation, technology enables home service providers to offer more seamless, efficient, and personalized solutions.
To stay ahead in this fastchanging environment, franchisors are adopting these technological advancements with innovative tools that increase operational efficiency and boost profit margins, all while keeping the human connection at the heart of their business.
A Shift Toward Sustainable Solutions
Sustainability is no longer just a buzzword — it’s a driving force in the industry. Eco-conscious consumers are seeking energy-efficient home upgrades, from solar-powered solutions to sustainable materials. At Bloomin’ Blinds, we’ve seen a significant increase in demand for energy-saving window treatments, as homeowners look for ways to lower their energy costs and reduce their environmental footprint.
A Labor Market in Flux
One of the ongoing challenges in the home services industry is the shortage of skilled labor. Companies are investing in training programs, apprenticeships, and competitive benefits to attract and retain top talent. Franchise businesses like Bloomin’ Blinds have an edge in this competitive market, offering structured support systems and career development opportunities for workers who want long-term, stable careers. This ensures a steady supply of qualified technicians, ready to serve homeowners across the country.
Challenges and Opportunities
While the home services sector is thriving, it faces its share of challenges. Rising material costs, fluctuating interest rates, and inflationary pressures are all driving up operational expenses. At the same time, consumers are
adjusting their spending habits, with some opting to delay non-essential upgrades in favor of critical repairs. Despite these challenges, there’s still plenty of room for growth. Franchising remains a strong model for scaling home service businesses, offering aspiring entrepreneurs the chance to enter the market with the backing of a proven system. The home improvement market is resilient; many homeowners are choosing to invest in upgrades rather than relocate, especially in light of high mortgage rates. This shift ensures a steady flow of demand.
The Future of Home Services
As we look to the future, the home services industry will continue to evolve with technological
advancements, changing consumer behaviors, and economic fluctuations. Companies that prioritize innovation, operational efficiency, and a customerfirst mindset will be well-positioned for long-term success. For brands like Bloomin’ Blinds, staying ahead of these trends means offering not only high-quality products but also the expert service homeowners expect.
One thing is clear: the need for trusted, skilled professionals in the home services sector is not going away. The businesses that embrace change, invest in technology, and remain deeply committed to customer service will continue to thrive for years to come.
Jeff Wharton is the CEO of Bloomin’ Blinds. For more information about IFA franchisor member Bloomin’ Blinds, please visit franchise.org/franchiseopportunities/bloomin-blinds/
Application. Applications may be completed online at franchise.org/cfe
Acceptance.
Applicants will receive email notification regarding acceptance of CFE candidacy and next steps to launch your CFE journey.
Acquire credits.
You will be provided with a CFE Getting Started Guide that explains the program requirements and details for selecting the education courses that best fit your schedule and goals.
Program completion.
Program requirements can be satisfied through a combination of professional franchise experience, approved event participation, and authorized education courses.
THE STATE OF THE HOME SERVICES INDUSTRY: OPPORTUNITIES AND TRENDS
By Brandon Sheppard, Weed Man
As U.S. home improvement spending is projected to reach a staggering $477 billion in 2025, the home services industry finds itself at a pivotal moment.
The sector’s remarkable growth is driven by a surge in demand for home maintenance, repairs, and aesthetic enhancements. For home service franchises, this presents not just an opportunity but a pathway to build resilient and scalable businesses in an industry proven to withstand economic downturns.
One of the primary reasons for the booming home services market is the shifting mindset of homeowners. Many are opting to renovate rather than relocate, choosing to enhance their current properties instead of navigating a volatile real estate market. This trend has opened the door for franchise brands to thrive, offering services that improve comfort, functionality, and curb appeal.
For entrepreneurs, franchising offers a structured approach to entering this robust market. The franchise model provides business owners with a proven blueprint for success, access to established branding, and ongoing support — critical
components for anyone looking to scale their business. By joining a franchise network, business owners can leverage existing brand recognition and benefit from centralized marketing strategies, which are especially valuable in localized service industries.
Scalability is another key advantage. Home service franchises often have the flexibility to start with a single territory and expand over time. This scalability allows franchisees to grow at their own pace, adapting to market demand while minimizing risk. Whether it’s lawn care, home cleaning, or renovation services, the ability to add new territories and services enhances long-term growth potential.
Innovation is also shaping the industry’s future. Many franchises are adopting new technologies to improve efficiency and customer satisfaction. For example, digital tools that streamline scheduling, offer transparent pricing, and provide real-time service updates are becoming industry standards. Embracing
technology not only improves the customer experience but also enables franchisees to operate more efficiently, ultimately boosting profitability.
As a multi-unit owner with Weed Man, I’ve seen firsthand how a commitment to quality and innovation can drive success. Our brand has thrived by staying ahead of market trends and focusing on delivering exceptional service. The same principles apply across the broader home services industry — businesses that prioritize customer needs, invest in innovation, and adapt to changing market conditions will lead the way.
The home services sector is ripe with opportunity for those ready to take the leap. By aligning with a strong franchise system, entrepreneurs can tap into a resilient and growing market, building businesses that not only withstand economic challenges but thrive through them. As we move further into 2025, the outlook for home service franchises remains bright, offering a promising path for business owners who recognize the potential of this dynamic industry.
Brandon Sheppard is the head of government affairs and new business development for Weed Man. For more information about IFA franchisor member Weed Man, please visit franchise.org/franchise-opportunities/ weed-man/
FEATURED FRANCHISEES
The International Franchise Association is proud to celebrate our franchisee members. See below to learn more about some of our Featured Franchisees — why they got into franchising, their unique backgrounds and how they contribute to their local communities.
LEE SHERIDAN
Lee Sheridan, Two Maids MultiUnit Franchisee, Virginia Beach and Chesapeake/Norfolk, Virginia
Lee Sheridan took a leap of faith when he transitioned from insurance claims to entrepreneurship. For him, leaving corporate America was both his toughest challenge and most rewarding decision. Drawing upon his leadership experiences, Lee traded in his managerial work to embark on a solo journey in franchising — eventually becoming a multi-unit franchise owner of Two Maids in Virginia Beach and Chesapeake/Norfolk, where he
now finds purpose in providing relief through home service. During his corporate days, Lee and his family’s busy schedules led them to seek out household assistance to help keep up with their active lifestyles. Recognizing the demands faced by busy households, Lee invested in Two Maids to make these offerings more accessible in his community. Anchored in a region marked by a significant military presence, Lee’s franchise caters to the unique needs of service members, offering custom cleanings, military discounts and service giveaways, which the Two Maids brand wholly supports. Additionally, Lee’s dedication to community service extends to cancer patients in his area, too, alleviating the burden of household chores with free cleaning services during challenging times. With the ability to own and operate his own business while giving back in so many ways, Lee knows his decision to depart from the corporate world and join a brand that aligns with his own values was the right one. Lee’s experience highlights the transformative impact of entrepreneurship, showing how a major career switch, although daunting, can ultimately be the spark for profound personal and professional growth.
Carolyn Williams, The Bar Method Multi-Unit Franchisee, Vancouver, British Columbia
Carolyn Williams believes preventative health is integral to her lifestyle and community’s well-being. Hailing from the Bay Area, Williams’ journey into preventative health began when she discovered The Bar Method, a high-repetition, barre-focused strength training routine, from friends and coworkers. During a class with her mother, who was recovering from breast cancer, she witnessed the workout’s transformative effects. Inspired by her mother’s resilience and the studio’s tightknit community, Williams became a dedicated attendee, recognizing how the workouts enhanced her overall fitness and complemented her passion for marathon running. After relocating to Vancouver for a job, William’s faced a challenge – there were no Bar Method locations nor similar workout studios in British Columbia. Undeterred, Williams took a leap of faith and became the brand’s first international franchise owner. Leaving her corporate role behind, she transformed her garage into a makeshift studio while searching for a retail space. Now, Williams operates three thriving Bar Method studios in the greater Vancouver area. She credits her success to hard work, perseverance and a phenomenal staff, underscoring how her knack for recruiting and retaining top-notch personnel has fueled her expansion. Beyond business success, Williams remains dedicated to greater community welfare. For the past 13 years, her studios have organized holiday food drives to support Vancouver Food Bank, demonstrating her ongoing commitment to empower individuals. She takes pride in being a franchise owner and the profound impact her studios have had across British Columbia.
FEATURED FRANCHISEES
Alyssa Chumbley, Express Employment Professionals Franchisee, Valparaiso and Schererville, Indiana
Alyssa Chumbley, Express Employment Professionals’ franchise owner in Valparaiso and Schererville, Indiana, began her career in sales and management at a startup, leading a sales team at 22. Drawn to the franchise model, she appreciates its success framework for efficient operations and lifestyle flexibility. What sets Express apart from other staffing agencies, in Alyssa’s view, is its unique blend of local ownership with strong international backing, enabling efficient operations at a larger scale without losing the local community connection. Alyssa finds fulfillment in impacting lives directly and envisions a competitive landscape requiring efficiency and technology integration. Express, with local autonomy and international support, excels in diversified recruitment, standing out in the staffing industry. Keenly aware of emerging employment trends, Alyssa highlights the impact of the “Great Resignation” and sees expanded roles for third-party recruiters in meeting market demands. The industry’s recession-proof nature, paired with adaptability and strategic investment, makes it an ideal franchise choice. Alyssa values Express’s blend of local ownership and global backing, enabling impactful operations while staying connected to the community. She empowers leaders within her team and advises aspiring franchise owners to leverage the system and peer network for success. Each of her Express locations are positioned to thrive amidst evolving employment trends like internal retention needs and the demand for skilled labor, adapting and making a meaningful impact in her markets. Alyssa’s unwavering commitment to innovation and community engagement drives her franchise’s success.
ALYSSA CHUMBLEY
CAROLYN WILLIAMS
FEATURED FRANCHISEES
Karl and Jennifer Neumaier, Celebree School Franchisees, Tulsa, Oklahoma
Karl Neumaier and his wife Jennifer signed on as franchisees with Celebree School in 2022. Combining Karl’s business acumen with Jennifer’s background in daycare and teaching, their leadership, dedication to education, and commitment to the community drive their business forward.
Prior to his franchising journey, Karl spent over 30 years in various operations and logistics positions.
Seeing the gap in their local market for quality early childhood education, Karl and Jennifer connected with Celebree School and its promise to “Grow People Big and Small™.” With their first school opening this year, the duo signed a multi-unit franchising agreement to bring two additional schools to Tulsa over the next three years. Their goal is to help provide children and families with the necessary foundation they need to succeed, as well as provide team members with a successful path for growth in their careers.
Karl views his workplace as an extension of his community, bringing the same passion and commitment he has for his business to giving back. A dedicated father, husband, and businessman, Karl is deeply involved in supporting nonprofits including co-chairing the 2023 Tulsa Area United Way campaign raising $25.9M, as well as board member of organizations like Catholic Charities of Eastern Oklahoma and the Tulsa Regional Chamber of Commerce. Outside of Celebree School, Karl is an executive coach and an adjunct professor and mentor for students at the University of Tulsa.
Ginger Herrington opened her AtWork franchise in Jacksonville in April 2024 but has been in the staffing industry for more than 30 years – including leadership roles for a competitor. Growing up in a family of business owners, she always dreamed of running her own company. A corporate restructuring gave her the push she needed to make that dream a reality.
Her deep knowledge of Jacksonville’s workforce needs, including in the logistical, hospitality, and construction industries, sets her apart. She understands the unique challenges local businesses face and provides tailored staffing solutions that drive long-term success. In less than a year, she has already made her mark by securing 28 new clients—one of the highest growth rates in the entire franchise system—and minimizing her turnover rate to below the industry average.
Coming from Corporate America, Ginger gravitated towards AtWork for its family-business-like model and the brand’s value for its close relationships between the franchisor and franchisees and clients and owners. She already plans to expand with a second office in the next year.
Her advice to others looking to jump into franchising? Seek diverse perspectives and mentorship. “We’re stronger together,” she says. “Don’t be afraid to jump in.”
GINGER HERRINGTON
KARL NEUMAIER
JENNIFER MARTIN
Jennifer Martin, Little Caesars Multi-Unit Franchisee, St. Joseph, Missouri
Little Caesars is more than a business for franchise owner Jennifer Martin – it’s a family legacy. After her father’s 26 years in the Air Force, he transitioned into franchising, opening two Little Caesars in St. Joseph, MO. Inspired by her parent’s commitment to the franchise, Jennifer joined the family business in 1995, shortly after graduating college.
“I watched my parents work harder than ever. They were amazing parents, and I wanted to help contribute to the development of the business,” Jennifer recalls.
What was initially a temporary plan evolved into a lifelong career. Today, 36 years later, Jennifer is the franchise owner, successfully leading the restaurants’ operations with a strong emphasis on family and community values. She has built such close ties with her employees that you may find her cheering them on at sporting events. Jennifer has also woven Little Caesars into the community, providing pizzas to the district’s new teacher orientation annually and partnering with the university’s athletic department.
It’s coming full circle for Jennifer as her son begins working in the restaurant, dipping his toes into the family business. She remains committed to fostering a supportive workplace and giving back—proudly carrying forward what her parents started.
For Melanie Jorgenson, becoming a multi-unit franchise owner with Beans & Brews Coffeehouse — a growing Utah-based coffee house brand known for its specialty coffee drinks and proprietary High-Altitude Roasting™ process — was a full-circle moment.
As a single mom, Melanie wanted to build a better future for herself and her son. When he started kindergarten, she started college, balancing full-time work and studies. By the time he graduated high school, she had earned an associate’s degree, a bachelor’s degree, and an MBA, all with the help of her favorite study spot: Beans & Brews.
“I needed a place to focus, and my local Beans & Brews became my go-to,” Melanie recalls. “The atmosphere was so welcoming, and even the smell of the coffee brings back those nostalgic coffeehouse vibes. It became my office where I powered through homework.”
Years later, that coffee house that fueled her studies became something even more, her own business.
Melanie owns and operates a Beans & Brews in the beautiful mountain town of Vernal, Utah, has a second location in Lindon, and a third in the works for 2026. She loves how the brand balances modern convenience, including drive-thru’s and an easy-to-use app, with the welcoming atmosphere of a true community coffeehouse. Her stores are gathering places, always filled with familiar faces, new connections, and a warm, welcoming vibe.
MELANIE JORGENSON
WELCOME NEW IFA MEMBERS.
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The Back Nine Golf, LLC
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Contact: Wil Bangerter thebackninegolf.com
BuildBak Farmingham, MA
Contact: Nathaniel Hamel www.buildbak.com
Caffe Aronne
New York, NY
Contact: Mr. Aaron Dahan www.caffearonne.com
Closets By Design
Garden Grove, CA
Contact: Jerry Egner www.closetsbydesign.com
ClusterTruck Franchising, LLC
Indianapolis, IN
Contact: Janet Monroe www.clustertruck.com
Corporate Cleaning Group Franchise Systems LLC Livonia, MI
Contact: Mrs. Andrea Lilly www.corporatecleaninggroupfranchise.com
