IFA Advocacy Summit Event Agenda

EVENT PROGRAM

Thank You to Our Sponsors

2023 IFA ADVOCACY SUMMIT

SCHEDULE OF EVENTS

MONDAY, SEPTEMBER 11

7:30 am - 6:00 pm | Grand Foyer

Registration Desk Open

8:00 am - 9:00 am | State

Education/CFE Advisory Group Meeting

8:45 am – 10:00 am | Grand Ballroom Salon II

Foundation Board of Trustees Meeting

10:15 am - 11:45 am | Treasury

Finance Committee Meeting

10:30 am - 12:00 pm | Dirksen

Women’s Franchise Committee Meeting

12:00 pm - 1:30 pm | Rayburn

IFA Executive Committee Lunch Meeting

12:00 pm - 1:30 pm | Senate

VetFran Committee Lunch Meeting

12:00 pm - 1:00 pm | Grand Ballroom Salon II

Membership Committee Lunch Meeting

12:00 pm - 1:45 pm | Grand Ballroom Salon I

Networking Lunch (for all other board & committee attendees)

1:30 pm - 2:00 pm | Congressional Room

Supplier Forum Executive Committee Mtg

2:00 pm - 3:00 pm | Grand Ballroom Salon II

Supplier Forum Advisory Board & Membership Meeting

*Note: You must be registered for the conference to attend the committee meetings.

3:00 pm - 4:00 pm | Grand Ballroom Salon I

Franchisor Forum Meeting

4:00 pm - 5:00 pm | Dirksen

Franchisee Forum Meeting

5:00 pm - 6:00 pm | Grand Ballroom Salons II-IV

Cocktails and Conversations with Jonathan Martin, POLITICO

Cocktails and Conversations with Jonathan Martin, Politics Bureau Chief and a senior political columnist at POLITICO kicks off the 2023 IFA Advocacy Summit! There is no better way to start our event than hearing from Jonathan, who is one of the most authentic voices writing about politics today. His passion for politics at every level – from local to federal to international - is what makes him such a standout journalist and storyteller. Join us on Monday to dissect the current political landscape with a true insider who has spent his tenure understanding every intricacy of American politics.

Speaker: Jonathan Martin, Politics Bureau Chief and Senior Political Columnist, POLITICO

Sponsored by:

6:30 pm - 7:30 pm

FranPAC Reception (invite only)

For more information on the reception, please contact Anna Russell at arussell@franchise.org.

TUESDAY, SEPTEMBER 12

7:00 am – 5:00 pm | Grand Foyer

Registration Desk Open

7:30 am – 8:30 am | Dirksen

Past Chairs’ Council Breakfast Meeting

8:00 am – 8:45 am | Grand Foyer

Networking Breakfast

Sponsored by:

8:45 am – 10:45 am | Grand Ballroom Salons II-IV

GENERAL SESSION

8:45 am - 8:50 am

Welcome

Speaker: David Humphrey, IFA Chair; Ignite Fitness Holdings

8:50 am - 9:20 am

How the FTC & NLRB Impact Your Small Businesses

Sponsored by:

There’s no doubt about it. The franchise model is under attack at the federal level. Hear from IFA’s Government Relations team on the actions the Federal Trade Commissions(FTC) is taking to potentially upend the business model. We will also touch on another agency rulemaking we saw in August from the National Labor Relations Board (NLRB) on the new (again!) definition of joint employer. Both issues could have far-reaching impacts on the current franchise business model and the way we all do business – from current accepted practices to joint employment. Learn how to talk about these issues to make your case on the Hill to your elected officials.

Moderator: Michael Layman, Senior VP, Government Relations & Public Affairs, IFA

Speakers: Haider Murtaza, Director, Government Relations & Public Policy, IFA; David Humphrey, IFA Chair; Ignite Fitness Holdings; Christina Russell, CEO, Radiance Holdings

9:45 am -10:00 am

An Update from the Minority Business Development Agency (MBDA)

Hear from the first-ever Deputy Under Secretary of Commerce for Minority Business Development (MBDA). Her leadership is to MBDA’s mission to help create a strong, equitable economy driven by our nation’s minority businesses – including franchises. Franchising offers a unique entrepreneurial avenue for underresourced people of color across the country, with nearly a 26% minority ownership rate as compared to just 17% of nonfranchised small businesses.

Speaker: Jessica G. Cavazos, Deputy Under Secretary of Commerce for Minority Business Development

10:00 am - 10:45 am

Advocacy Training and Hill Meetings Preparation

IFA will prep you before your meetings on Capitol Hill and provide guidance on having an effective visit through a professional advocacy training presentation. This is one you won’t want to miss – includes scheduling questions, meeting information, logistics and all of the do’s and don’ts for great meetings with your state delegation!

Speaker: Christopher Kush, CEO, Soapbox Consulting

10:45 am - 11:00 am | Grand Foyer Networking Break

9:20 am - 9:45 am

Franchisor-Franchisee Success Begins with Collaboration

Sponsored by:

Hear from dynamic franchisor-franchisee duo Mary Kennedy Thompson, COO of Neighborly Brands, and Saunda McDaniel, a longtime Mr. Rooter® franchisee, on the importance of collaborative franchisor-franchisee relationship and why franchising works best when both sides work together. During the moderated discussion, they will share their decades of experience from both perspectives, including the importance of sharing their story with those who don’t understand franchising. Having both testified before Congress, they will also share why they have found it essential to speak out to protect franchising and give their first-hand perspective on the impact that government policies can have on your business.

Moderator: Michael Layman, Senior VP, Government Relations & Public Affairs, IFA

Speakers: David Barr, Chairman, PMTD Restaurants LLC; Managing Director & Partner, Franworth; Saunda McDaniel, CFE, President, Mr. Rooter of Sonoma County; Meg Roberts, CFE, President & CEO, The Lash Lounge.

10:45 am – 1:45 pm | Grand Foyer Congressional Appointments Help Desk

11:00 am - 12:15 pm | Grand Ballroom Salons II-IV

GENERAL SESSION

11:00 am - 11:45 am

A Conversation with former FTC Commissioner Christine Wilson

Sponsored by: Sponsored by:

The FTC is the primary government agency regulating franchising. For decades, the agency’s Franchise Rule has protected consumers through the pre-sale disclosure of information about franchise offerings that ensures prospective franchisees are equipped to conduct due diligence prior to acquiring a franchise and also serves a critical role in establishing the foundation for strong franchise relationships. Although the Franchise Rule is overdue for an update to bring the regulations in line with the current landscape of franchising and advancements in technology, the FTC under Chair Lina Khan has yet to finalize any updates, instead focusing its efforts on a broad sweeping regulation of franchise relationships. On the heels of the Khan FTC’s move to ban non-compete clauses, this focus on franchise relationships is the latest in a trend of the FTC exceeding its statutory authority for which it recently has come under intense scrutiny, with an investigation of Chair Khan for abuse of power looming. Commissioner Wilson

resigned her position on March 2, 2023, stating, “I barely recognize the FTC. It pains me to observe the tarnishing of its reputation, the diminution of its efficacy, and the exodus of its experienced personnel, many of whom agree with the policy goals of Ms. Khan and your administration.

Speakers: Christine Wilson, Former Commissioner, Federal Trade Commission; Matt Haller, President & CEO, IFA

How to add a human element to franchise advocacy to make others listen more closely and care about our cause

Speaker: Scott Greenberg, Franchise Expert, Business Performance Consultant, and Author

2:00 pm - 4:00 pm | Grand Ballroom Salon I

IFA Board of Directors Meeting (board members only)

4:00 pm - 5:00 pm | Penn Ave Terrace

Sponsored by:

11:45 am - 12:15 pm

A Bipartisan Fireside Chat with the Congressional Franchise Caucus

Recently, members of the U.S. House of Representatives launched the Congressional Franchise Caucus – a platform to educate Washington on the positive impact of franchising. Since then the group has worked in a bipartisan manner to promote the positive impacts of franchising to their colleagues on both sides of the aisle and held events that highlight the good franchising does in every Congressional district across the country. Join the Caucus members for a bipartisan panel discussion on how the caucus plays an important role in promoting and protecting your business.

Moderator: Michael Layman, Senior VP, Government Relations & Public Affairs, IFA

Speakers: Rep. Henry Ceullar (DTX); Rep. Kevin Hern (R-OK), CoChair of Franchise Caucus

12:15 pm - 1:00 pm | Grand Ballroom Salons II-IV

Networking Lunch (Boxed Lunches)

1:00 pm - 2:00 pm | Penn Ave Terrace

Legislative Action Group (LAG) Meeting

1:00 pm - 2:00 pm | Treasury

Franchise Relations Committee Meeting

1:00 pm - 2:00 pm | Senate

Diversity Institute Meeting

1:00 pm - 3:00 pm | Grand Ballroom Salons II-IV

Franchisee Workshop: How to Tell Your Franchise Story

In today’s noisy marketplace, relating with people on a human level is more important than ever. Those who can best tell their story will have the most impact on how others think and behave. Whether you’re trying to inspire your team, attract more customers, or influence your legislators, telling your story is the key to connection. In this presentation, franchise speaker and author Scott Greenberg will offer tips for telling your story so you can shape perceptions, inspire change, and grow your business.

How to communicate with more personal connection.

• How to use storytelling techniques to improve local store marketing, recruiting, and employee motivation.

• The three approaches for influencing how others think and behave.

Open for Opportunity Networking Reception

Speaker: Senator Kyrsten Sinema (I-AZ) Interviewed by: Catherine Monson, CFE, President & CEO, Propelled Brands

WEDNESDAY, SEPTEMBER 13

7:30 am - 10:00 am | Grand Foyer

Registration Desk Open

7:30 am - 10:00 am | Grand Foyer

Congressional Appointments Help Desk

8:00 am - 9:00 am | Grand Ballroom Salons II-IV

State Delegation Breakfast and General Session

Sponsored by:

Senate Minority Whip John Thune, the second ranking Republican in the U.S. Senate, will kick off the advocacy day on the hill, sharing the state of play in the Senate and the keys to success for communicating with your lawmakers. Representing the state of South Dakota for nearly 25 years in both the House and Senate, Thune will give his perspective from Senate leadership on what’s ahead for the remainder of the Congress and how franchise businesses will be affected.

Speakers: Minority Whip John Thune (R-SD); Steve Hockett, CEO, Great Clips, Inc.; Matt Haller, President & CEO, IFA

9:00 am | Depart for Capitol Hill

10:00 am - 5:00 pm | Individual Congressional Appointments

11:30 am - 2:00 pm

Lunch & Refreshments at Bullfeathers

410 First Street SE, Washington, DC 20003

Stop by in between appointments to relax, re-group, and get refreshments.

6:30 pm - 9:30 pm | IFA Hill-apalooza

Sponsored by:

Pearl Street Warehouse | 33 Pearl Street SW, Washington, DC 20024

Join your fellow attendees, members of Congress, staff and DC thought leaders to jam to bands from IFA member School of Rock at this year’s exciting closing reception. Members of Congress from both sides of the aisle will perform with School of Rock and franchise food will be served as you celebrate a successful day of rocking the House and Senate.

MAP OF THE JW MARRIOTT

MAP OF CAPITOL HILL

IFA Hill-apalooza (Pearl Street Warehouse

33 Pearl Street SW, Washington, DC 20024)

Bus Drop-Off Location for Congressional Appointments (Garfield Circle)

Lunch (Bullfeathers 410 First Street SE, Washington, DC 20024)

NOTE:

On Wednesday, September 13, bus transportation will not be provided from Capitol Hill to the JW Marriott or to Pearl Street Warehouse for the Closing Reception. Instead, please use the Uber voucher code below for $15 towards each trip to and from the JW Marriott & Pearl Street Warehouse between 2:00pm - 11:30pm on Wednesday.

CODE: rJEC5FwMGBv