HOW WE LOOK.
This is a guide to the basic elements that make up Pierre Boulez Saal. Have a read it will help you get to know us a little better.
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Our logo Vertical logo Construction Protected Space Behavior Our typeface Secondary typeface Typographic hierarchy Graphical environment Aplication with text Aplication with image + logo Chromatic code
Our logo is a very valuable asset. We must treat it nicely. Never abuse our logo, it doesn’t have arms so it can’t fight back (our lawyers however, are another story).
01 POSITIVE: The version which is presented here has maximum priority. If it is not possible to use this application due to size, unnecessary content, type of support, background colour or settings, on the following pages you can find alternative applications. 02 NEGATIVE:
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02
04-05
Vertical logo ....
01 POSITIVE:
02 NEGATIVE:
01
02
06-07
Construccion
15x 4,5x
9,5x
x
2x 5x
5x 8x x 2x 9,5x
08-09
Protected space. La construcció del logo ens ajuda a determinar el valor d’x, i aquest valor ens marca l’espai de protecció de la marca; que en aquest cas serà de 2x.
01 HORIZONTAL:
02 VERTICAL:
x
2x
x
2x
10-11
Behavior 01 DON’T STRETCH OR DISTORT The... version
02 DON’T STRETCH OR DISTORT The... version
03 DON’T STRETCH OR DISTORT The... version
04 TEXT CENTERED ON MAIN VERSION The... version
05 DON’T CHANGES ELEMENT SIZE The... version
06 DON’T CHANGE FONTS/COLOUR The... version
07 NOT OUTSTANDING Do not add embellishments like drop-shadows, embossings etc. to the logo
08 NOT RIGHT Do not rotate the logo.
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BARENBOIM-SAID AKADEMIE 07
08
12-13
Our typeface The typography used in the logo are DIN Pro Bold and DIN Pro Regular, which together with the secondary typography, are the ones used in the titles for all of the brand.
Aa Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@&$*) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@&$*) 0123456789
En peces de comunicació, per aconseguir més contrast, podem utilitzar altres variants de la família com la DIN Pro Black o la DIN Pro Ligh.
Aa Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@&$*) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@&$*) 0123456789
14-15
Secondary typeface For written text, the secondary typography used is Bembo Std in six variants: Regular, Regular Italic, Semibold, Semibold Italic, Bold i Bold Italic. En titulars veurem exemples a continuaci贸.
Aa Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@&$*) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@&$*) 0123456789
Aa Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@&$*) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@&$*) 0123456789
Aa Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@&$*) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@&$*) 0123456789
16-17
Typographic hierarchy
01 No utilitzar majúscules en Bembo.
02 En cas composar un text en majúscules utilitzar família DIN com en aquest cas: cmbinació de DIN Black amb DIN Light.
03 Aquest és un exemple de combinació de tipografies amb diferents nivells de jerarquía. · DIN Pro Black · Bembo Std Semibold · Bembo Std Semibold Italic · Bembo Std Regular
01
WE BELIEVE THAT CURIOSITY IS THE BEGINNING OF ANY THRIVING SOCIETY
02
WE BELIEVE THAT CURIOSITY IS THE BEGINNING OF ANY THRIVING SOCIETY
02
We believe that curiosity is the beginning of any thriving society Lorem ipsum dolor sit amet, erat massa sapien sed mattis nam vitae, tellus eget accumsan eu adipiscing volutpat, sed tortor neque erat, penatibus eu fringilla tempor in voluptatem. Semper sit, eros et ligula, ipsum massa auctor primis.
18-19
Graphical environment. Per utilitzar com a suport gràfic en diferents peces de comunicació; ja sigui imprèses o digital. Es tracta d’una expansió del mateix logo.
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01
02
20-21
Aplication with text example Franja...
We believe that curiosity is the beginning of any thriving society
Aplication with image + logo example El centre de la textura ha de coincidir, a ser possible, amb la posici贸 del logo.
22-23
Chromatic code
Find the colour used in the formats flat ink (PANTONE), four-coloured process (CMYK), trichome (RGB) and WEB (#).
FLAT INK
CMYK
RGB
#
PANTONE BLACK C
C0/M0/Y0/K100
R0/G0/B0
000000
PANTONE BLACK C (40%)
C0/M0/Y0/K40
R180/G180/B180
b4b4b4
24-25