Four Storey House Ltd
Bold, Decadent & Eclectic
Brand Mission
Brand Story
Brand Essence
BrandValues
Mission statement
Pitch
Brand Positioning
Positioning
Target audience
SWOT
Competitive Analysis
Brand Personality
Voice
Tone of Voice
Brand language
Strap line
Visual Identity
Logos
Fonts
Colour Palette
"We help our customers to express their colourful side with our range of sumptuous velvet gifts and home accessories designed in Oxfordshire and hand-made by specialist UK manufacturers."
Making you smile
Core values
Fun – it has to be fun or it isn’t working
Quality – in our products, in customer service and in the way we work
Trust and transparency – We work closely with small specialist manufacturers to establish trust, which we aim to develop with our customers. We follow each product from conception to sales to ensure we can be a totally transparent company.
Extended core values
Joy – We want our customers to feel a sense of joy when they receive our products.
Creative – in our designs and our business
Luxury – We want to create a buying experience that makes our customers feel special.
Sumptuous velvet gifts and home accessories designed in Oxfordshire and made by specialist UK manufacturers.
Wearing expensive perfume makes us feel special, holding a well-crafted object uplifts our spirits and we all know that colour can induce happiness.
Luxury, quality and joy are at the heart of everything we do.
In a world that tells us to be neutral. Let us help you unleash your colourful side one small, beautifully designed and made in the UK product at a time.
Oh, and our packaging is reusable too.
We produce high quality, hand-made products that are produced in small batches by specialist companies in the UK.
We use re-usable and recyclable packaging and, where possible, use the most efficient electric delivery companies to reduce our carbon footprint
Our target audience will be predominantly well educated women with a keen interest in the Arts and culture.Aged between 35 & 59.
Age - 45
Income - £92,000
Marital Status - Married with children
Enjoys visiting art galleries and museums. Family and friends are very important to her. Liz is very conversant with social media, using Facebook, Instagram and Pinterest, she has a LinkedIn profile and usesTwitter. She shops online and enjoys finding unique gifts and soft furnishings. She appreciates good quality and is happy to pay extra.
Our designs are unique
Limited overheads
Flexible product range
New company
Lack of SM presence
Cash is tight and some products are on proforma payment
We can build cash flow with made to order and no minimum order products
Ad inTrade catalogue
Cash flow
Lack of market presence
My Illness
"To expand our offering to enable our customers to express their colourful into every area in their home."
We want to give our brand a warm and welcoming tone of voice, which evokes the feeling of walking into a beautiful shop filled with rich, sumptuous items just waiting to bring a particular splash of colour to a dark corner or the perfect gift for a cherished friend.
Words such as: Luxurious; sumptuous; hand-made; small batch production; joyful; colourful; rich; experience; tactile; unusual; rare; cherished; exclusive; pride; lasting; heritage.
Bold, decadent & eclectic
The focus of the Brand
To be used when the main colours need a break
For CTAs and Buttons
Dark Tone
Text
Background
Titles: Century Schoolbook
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Body: Corbel
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OoPpQqRrSsTtUu
VvWwXxYyZz 1234567890
Hello! I’m Anna Greensweig-Brodie and Four Storey House is my passion. It has taken a long time to get to this point, some of my friends and family would say a lifetime, as my love of colour and design has been with me from childhood.
My journey has taken me through a BA(hons) in 3D design, a Masters inTheatre Design and working at the Arts Council, in Advertising and as a consultant Brand Strategist. I have also set up a Dog Rescue along the way.
The 70’s were a colourful time.These days we receive mixed messaging about the use of colour in our lives. On one hand we are bombarded by the clever use of colour psychology by marketers and on the other we are inspired to keep our homes neutral.
We understand that expressing your colourful side can be daunting, but we are here to help you, one small piece at a time. From our sumptuous velvet ‘Bits and Bobs’ purses all the way through to our lavish made to order wallpapers.
All our products are hand made to the highest standards in the UK by specialist manufacturers and our packaging is either reusable or fully recyclable, so that’s one less thing for you to think about.
Unleash your colourful self.
Primary Logo
Four Storey House Ltd
Bold, Decadent & Eclectic
