Brand Mission & Vision

Brand Essence

Making you smile

Core values

Fun – it has to be fun or it isn’t working

Quality – in our products, in customer service and in the way we work

Trust and transparency – We work closely with small specialist manufacturers to establish trust, which we aim to develop with our customers. We follow each product from conception to sales to ensure we can be a totally transparent company.

Extended core values

Joy – We want our customers to feel a sense of joy when they receive our products.

Creative – in our designs and our business

Luxury – We want to create a buying experience that makes our customers feel special.

Elevator Pitch

Sumptuous velvet gifts and home accessories designed in Oxfordshire and made by specialist UK manufacturers.