eCommerce Guide

5 T H F E B R UA RY 2 02 6 H I LTO N LO N D O N C A N A RY W H A R F

CONTENTS

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e’re delighted that you have chosen to join us at the eCommerce Forum – a unique event, tailor-made to meet your individual requirements. We have carefully planned out your itinerary to ensure your time here is worthwhile: Connect with businesses relevant to your current and forthcoming projects in our matchmade one-to-one meetings.

And let’s not forget the networking – we’ve created a relaxed environment for you to form new partnerships, with ample opportunities to mix with peers during the buffet lunch and coffee breaks!

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Our Partners

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Itinerary

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‘e-Payments Month: Wallets, account-toaccount, BNPL – What alternatives should mid-market DTC brands prioritise?’

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Seminars

‘Customer Engagement: The new KPIs defining customer engagement success in e-commerce’ Delegates

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‘Ecom Mixer: Where the UK’s e-commerce community connects, collaborates and celebrates’

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Dates for your Diary

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Supplier Directory

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eCommerce Forum

For more information about our event, contact: Mark Connell - Portfolio Sales Manager on 01992 374083 or m.connell@forumevents.co.uk Connor Byrne - Senior Delegate Sales Manager on 01992 374087 or c.byrne@forumevents.co.uk Melanija Damarodaite - Delegate Sales Executive on 01992 374073 or m.damarodaite@forumevents.co.uk

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Our Partners

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Our Partners

Partners & Supporters

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Itinerary 08.45 - 09.30 Opening Presentation ‘How to leverage AI & experimentation in eCommerce in 2026’ Valentin Radu Omniconvert Meeting Room 3/4/5

09.40 - 10.00 Panel/Seminar ‘Unleash Your Authentic Voice: The Power of Personal Branding’ Yota Trom Together in Tech Meeting Room 3/4/5

10.05 - 13.05 Face to Face Meetings Quayside Suite

13.05 - 13.50 Networking Buffet Lunch Cinnamon Restaurant

13.55 - 14.15 Seminar ‘The Future of Ecommerce in 2026: Emerging Trends That Will Redefine How People Shop’ Andrew Davis (Talk Dygital), Ashwini Ramakrishna (KAO Corporation) & Joseph Hirst (Sozo Design) Meeting Room 3/4/5

14.20 - 14.40 Seminar ‘Is CRO Dead’ Liza Hudson ConversionWise Meeting Room 3/4/5

14.40 - 16.45 Face to Face Meetings Quayside Suite

from 17.00 The eComm Mixer: Networking Drinks The Sipping Room

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E-PAYMENTS MONTH: Wallets, account-to-account, BNPL – What alternatives should mid-market DTC brands prioritise?

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or the UK’s mid-market DTC brands, payment strategy in isn’t a back-office decision. The mix of wallets, account-to-account options and ‘pay later’ products has a direct impact on conversion, fraud exposure, customer acquisition costs and repeat purchase rates.

The challenge is choosing the right alternatives without turning checkout into a confusing menu…

Start with the job-to-be-done: Speed, trust or flexibility Alternative payments typically win for one of three reasons: •

Speed: fewer fields, faster checkout, especially on mobile • Trust: customers feel safer using a familiar wallet or bank flow • Flexibility: spreading cost can increase average order value (AOV) Mid-market DTC brands should map payment methods to customer intent and basket profile. If your customers are mobile-first and repeat buyers, wallets can be a conversion lever. If you sell higherticket items, BNPL may lift AOV, but can also introduce operational complexity and returns-related risk.

Wallets: The low-friction default Digital wallets (card-based wallets and platform wallets) are becoming a baseline expectation rather than a differentiator. For DTC, they’re often the simplest ‘alternative’ to implement because they sit on existing card rails while reducing friction at checkout.

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Best practice is to treat wallets as performance tools: monitor wallet-specific conversion rates, authorisation rates and fraud/ chargeback outcomes. Many brands miss this by lumping wallet performance into generic ‘card’ reporting.

Account-to-account payments: promising, but design matters Account-to-account (A2A) payments (enabled via open banking-style flows) can reduce costs and chargeback exposure in some cases, but only if the experience is well designed and the method is used in the right context.

For mid-market DTC, A2A tends to perform best for: • • •

higher-value baskets where customers want reassurance and security repeat customers who are comfortable with bank-based flows categories with higher chargeback risk where bank transfer certainty helps

workflows, returns behaviour, fraud patterns and customer service impact.

The strongest brands treat BNPL as a segmented offer, not a blanket one. They may limit it by basket size, customer history, product category or risk signals, and they ensure the returns journey is watertight, with clear comms to avoid disputes.

Keep checkout simple — and measure everything The rule for 2026 is clarity: offer the payment methods that serve your customers, remove those that don’t, and avoid overwhelming choice.

Use A/B testing, track method-level performance, and review the mix quarterly, because what works for your brand today may change as your customer base and product strategy evolves.

For mid-market DTC, alternative payments aren’t about offering everything. They’re about offering the right methods, in the right order, for the right customers.

Best practice is to position A2A thoughtfully (not as the first option for every user) and to be clear about settlement times, refunds and customer support processes.

BNPL: Growth lever or margin trap?

BNPL can increase conversion and AOV, particularly for aspirational categories. But for DTC brands, best practice is to evaluate BNPL through a wider operational lens: fees, refund

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Seminars THURSDAY 5TH FEBRUARY 08.45 – 09.30

“How to leverage AI & experimentation in eCommerce in 2026” Winning eCommerce in 2026: brutal competition, agentic AI, rising ad costs. This session helps you nail the right CRO levers, craft the right agile team: proven success stories included.

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Valentin Radu CEO Omniconvert

The ecommerce shift in 2026: cheap prediction, scarce attention, rising CAC AI in the loop: how to get agents for research, copy, pricing, merchandising, and CX Case snapshots: win, null, and learned-fast failures Your 2026 action plan: 30-60-90 day roadmap and scorecard A surprise gift for all the attendees - that used to eat 20h and cost thousands

Valentin Radu is the founder of Omniconvert, where they empower eCommerce players like Patagonia, Avon, Shiseido or Tempur make progress.

After 18 years in eCommerce, here are three significant achievements that brought him here: 1. His first eCommerce company started with just $700 and went on to become the largest online car insurance player in Romania, thanks to the principles of Conversion Rate Optimization (CRO) and Customer Lifetime Value (CLV).

2. After realizing the game-changing potential of Conversion Rate Optimization he launched OmniConvert, a growth experimentation suite for eCommerce companies, where >1K eCommerce companies ran >60K experiments 3. His team helped >800 eCommerce companies like Patagonia, Sephora, and Max Mara run experiments to improve their conversions and CLV He has finally put all my experience in one place and wrote a best-selling book: The CLV Revolution - a practical guide with actionable insights to leverage the power of customer research, CX, and experimentation to improve the Customer Lifetime Value in eCommerce.

09.40 – 10.00

“Unleash Your Authentic Voice: The Power of Personal Branding” You don’t need to be loud to stand out. But you do need to be clear on who you are, what you stand for, and how you want to show up in the world. This talk will leave you with a clearer sense of who you are, how to talk about what you do, and how to build a brand that opens doors, without pretending to be someone you’re not.

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Yota Trom Founder, Coach & Speaker Together in Tech

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What personal branding actually is (and what it’s not) Why it matters more than ever in today’s world of work How to uncover what makes you different Ways to communicate your story in a way that feels natural (online, on stage, or in the room)

Yota Trom is on a mission to transform how leaders see themselves, turning self-doubt into unstoppable confidence.

As a software engineer-turned-coach who has worked inside Amazon, Yahoo, and more, Yota has an inside view of some of the biggest companies in theworld and exactly what it takes to make it (and actually enjoy your work once you’re there).

Yota is also the founder of Together in tech, a very human tech community of over 5000 people. She’s also a visiting lecturer and board member for UCL’sSchool of Management, and a UK delegate for the UN’s Commission on the Status of Women.

Seminars THURSDAY 5TH FEBRUARY 13.55 - 14.15

“The Future of Ecommerce in 2026: Emerging Trends That Will Redefine How People Shop” • • • •

3 key trends each panelist thinks will impact ecommerce this year The rise of artificial intelligence driven personalisation and how it reshapes discovery, conversion and customer loyalty The growth of social and creator led commerce and how it influences buying decisions The shift toward faster fulfilment with predictive logistics and more flexible delivery models

Andrew Davis is one of the UK’s leading voices in digital marketing and generative AI. With more than 25 years of experience, he has helped brands like FIFA,Forbes, Ogilvy, PlayStation, Dyson, and Tesco transform how they work in a digital first world. His career began in online communities before roles at BBCRadio and the launch of Myspace in the UK. Known for practical insight and an engaging delivery, Andrew brings deep expertise in AI, and digital strategy,making him a trusted guide for teams adapting to rapid change.

Andrew Davis, Keynote Speaker Talk Dygital Ashwini Ramakrishna, Assoc. Director, KAO Corporation

Ashwini Ramakrishna is currently the Associate Director, at Kao, leading Amazon business for the UK/EU region. With over a decade experience across UK, EU, and Asia in e-commerce, FMCG, and consumer electronics. She champions digital-first strategies and combines commercial expertise with retail media and digital marketing to deliver profitable growth online. Ashwini has extensive experience in launching and scaling brands to new geographies on Amazon across retail and marketplace. She enjoys developing e-commerce capabilities and enabling teams to excel in digital commerce.

Joseph Hirst, Marketing Director Sozo Design

With over 30 years of experience in design and marketing, Joseph Hirst is the Marketing Director at SOZO Design. He is passionate about helping his clients achieve their goals and grow their businesses with creative and effective digital solutions.

Joseph is responsible for widening the reach of SOZO Design to new customers, keeping in close contact with their current ones, and steering the Digital Marketing team. He has a Google Ads Search Certification and a strong background in online marketing, web design, and graphic communications.

14.20 – 14.40

“Is CRO Dead” CRO hasn’t died — it evolved.

This session breaks down why micro-tests and marginal gains no longer scale brands, and how modern CRO focuses on bold, high-leverage changes that unlock real growth. Learn how to identify big opportunities, prioritise correctly based on traffic volume, and build a CRO strategy that drives revenue, not just reports.

Attendees will learn: • • • •

Liza Hudson Head of Sales ConversionWise

Why traditional CRO models are holding brands back and what replaces them How to identify and prioritise big-swing CRO opportunities that actually move revenue How CRO strategy changes under and over 300k monthly sessions Real examples of high-impact tests and structural changes brands can apply immediately

With four years of extensive experience in conversion design, Liza Hudson stands as a seasoned expert in her field. Having meticulously conducted over a thousand conversion rate audits, she has honed her skills to a fine art, delving deep into the intricacies of digital brands to uncover areas ripe for optimization.

Liza’s prowess extends beyond mere analysis; she has been instrumental in guiding hundreds of ecommerce brands towards substantial growth in both revenue and profits. Through her invaluable advice and meticulously crafted frameworks, she empowers businesses to unlock their full potential in the digital landscape, helping them skyrocket their success in the competitive world of online commerce.

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CUSTOMER ENGAGEMENT: The new KPIs defining customer engagement success in e-commerce

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-commerce performance was judged primarily on conversion rates, clickthroughs and average order value. While these metrics still matter, they no longer tell the full story. In 2026, as competition intensifies and acquisition costs remain high, senior e-commerce leaders attending the eCommerce Forum are redefining success around a more valuable goal: sustained customer engagement.

The challenge is not engaging customers once: it’s keeping them engaged over time in ways that drive loyalty, advocacy and longterm revenue. To do that, retailers must rethink the KPIs they track…

From Short-Term Actions to LongTerm Relationships Traditional metrics focus on isolated actions: a click, a purchase, a visit.

Engagement-focused KPIs, by contrast, measure depth, frequency and quality of interaction across the entire customer lifecycle.

Leading retailers are shifting attention toward indicators that answer more strategic questions: • • • •

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Are customers choosing to come back?

Are they interacting beyond the transaction?

Are they emotionally connected to the brand?

This shift reflects a broader move from transaction-led growth to relationship-led growth.

The Engagement KPIs Gaining Ground in 2026 Several metrics are emerging as core indicators of engagement success: Repeat interaction rate How often customers return to browse, read content, engage with tools or use self-service, even when they’re not buying.

Customer lifetime value (CLV) Increasingly used as an engagement metric rather than a financeonly measure, CLV reflects the cumulative impact of meaningful engagement over time.

Time to second purchase A strong indicator of early-stage engagement and onboarding effectiveness.

Content and feature engagement Interaction with guides, videos, reviews, fit tools, loyalty features or sustainability information shows deeper brand interest.

Advocacy signals Reviews, referrals, social sharing and UGC participation increasingly form part of engagement dashboards.

Measuring Engagement Across Channels Modern engagement KPIs are inherently cross-channel.

Senior teams are connecting data from web, app, email, SMS, social, customer service and loyalty platforms to understand how customers move between touchpoints.

This unified view enables brands to: •

Identify engagement drop-off points • Personalise journeys more intelligently • Prioritise high-value engagement actions • Measure the true impact of CX investments Crucially, it shifts reporting from channel performance to customer experience performance.

Balancing Insight with Trust As engagement measurement becomes more sophisticated, privacy and consent are increasingly central. Best-practice retailers are pairing advanced analytics with transparent data use, preference centres and ethical AI, ensuring engagement strategies strengthen trust rather than undermine it.

Engagement as a Strategic Advantage The most successful e-commerce brands are those that measure what truly matters. By focusing on engagement KPIs that reflect real relationships (not just clicks) retailers gain a clearer view of customer value, resilience and long-term growth.

The future of e-commerce performance is about building engagement that lasts.

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90 DAY POC

Delegates

AkzoNobel

eCommerce Manager Head of eCommerce & Digital Marketing EMEA

B&Q

Head of Merchant Growth

Bare Biology

eCommerce Specialist Head of eCommerce

BBC Studios

Head of Finance

Bunches

Head of Marketing

By Pariah Ltd

eCommerce Manager

Cemex

Digital Technology Projects Manager Europe

Charles & Keith

Digital Marketing Manager

DCYPHER

CEO/Founder

Decathlon UK

Customer Service Leader Digital Operations Leader

Edward Ventures International

eCommerce Product Management

Floris London

eCommerce Manager

Fluidmaster

eCommerce Manager GB & EMEA

Grown Alchemist

eCommerce Lead

HeliosX

CPTO

Hornby Hobbies Ltd

Senior Digital Marketing Manager

HSNF Ltd

Senior Digital & eCommerce Manager

Jaques London

Head Of eCommerce & Marketing CEO

Jolly Learning

eCommerce Lead

Kao Corporation

Associate Director

KEF

President of KEF Audio Group & Head of Global Marketing

Kimberly Clark

Global eCommerce Content Manager

LeMieux

eCommerce Product Lead eCommerce & UX Lead

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Lenovo (Motorola)

MBG EMEA eCommerce Director

London Glassblowing

Director

Delegates

Loquet London

eCommerce Manager

Lush

Global Senior Digital Marketing & Loyalty Lead

Martine Rose

Senior e-Commerce Mmanager

MysteryVibe

Head of Marketing

MZ Skin

Digital Director

Pentland Brands

Product Manager

POPMART

eCommerce Manager

Post Office Ltd

Head of Marketing Strategy

Rat & Boa

Head of Digital

Really Wild Clothing UK

Senior eCommerce Manager

Red Bull

eCommerce Manager - Grocery & Pureplay

Regal Fish Supplies

eCommerce Manager

Schneider Electric Ltd UK

Global Director, Distribution & eCommerce

Skin Research Ltd

Senior DTC Manager Marketplace Manager

Soho House & Co

Digital Programme Manager

Thatchers Cider Company Ltd

Senior Category & Insight Manager

The Black Farmer

Commercial Director

The Naked Pharmacy

Head of Digital

The Pokémon Company International

Senior Technology Programme Manager

The Rug Company

Digital Product Coordinator

The Stepstone Group UK Limited

Head of eCommerce

Two Times You (2XU)

Head of EMEA

UK Pickleball Shop

Managing Director Chairman

YETI

Head of eCommerce EMEA Director of eCommerce

Yona

Founder

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eCom Mixer: Where the UK’s e-commerce community connects, collaborates and celebrates

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f you’re active in the UK’s thriving e-commerce ecosystem, the Ecom Mixer is shaping up to be one of the must-attend networking events of early-2026.

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Hosted in partnership with ConversionWise in the heart of London on February 5th at The Sipping Room, this informal yet highly valuable gathering brings together senior leaders, innovators and practitioners from across the sector for an evening of connection, conversation and collaboration.

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Positioned as a complement to the more structured activities of the eCommerce Forum earlier the same day, the Ecom Mixer offers a relaxed professional environment where attendees can expand their networks without the constraints of formal sessions or panels.

Entry is free for pre-qualified industry buyers, and with a complimentary bar and a lively atmosphere, the Mixer is designed to help e-commerce professionals make meaningful connections in a setting that encourages authentic interaction.

Next-Level Networking Whether you’re an e-commerce director, marketing lead, digital strategist or operational specialist, the Ecom Mixer gives you a chance to:

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• •

Connect with 200+ industry leaders and peers Forge new partnerships that go beyond introductions Exchange insights that spark collaboration and growth Celebrate successes within the UK e-commerce community

The informal format breaks down barriers typical of conference receptions, encouraging deeper engagement without the pressure of structured agendas.

Perfectly Positioned in the e-Commerce Calendar The Mixer takes place on the evening of February 5th 2026, from 5 pm onwards, immediately following the day’s main sessions at the eCommerce Forum.

Earlier in the day, delegates benefit from focused, pre-arranged meetings with solution providers, insightful seminars and specialist talks as part of the Forum’s agenda.

Continuity between the daytime business event and the evening Mixer means you can extend discussions, reinforce relationships and explore opportunities in a more relaxed setting once the formal agenda wraps up.

Meet Your Host: ConversionWise This year’s Mixer is proudly hosted

by ConversionWise, one of the UK’s most respected e-commerce solution providers.

Alex Betts-Charalambous, its Head of Partnerships, will steer the evening’s networking, ensuring the conversation stays relevant and energised for all attendees.

His colleague, Liza Hudson, Head of Sales at ConversionWise, will also be delivering a seminar earlier in the day at the eCommerce Forum titled “Sustainability, ethics & purpose-driven commerce”: a timely discussion as UK retailers increasingly align business strategies with values-driven consumer expectations.

Register Now and Be Part of the Exchange The Ecom Mixer is free to attend but places are extremely limited, so if you’re serious about growing your network, exchanging ideas and deepening your industry connections in 2026, register today and join your peers at one of the UK’s most engaging e-commerce networking events.

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Dates for your Diary

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Supplier Directory Akeneo 07585 790 885 / justin.thomas@akeneo.com / akeneo.com Akeneo is the product experience (PX) company and global leader in Product Information Management (PIM).

Akeneo empowers business leaders with software, education, and an engaged community all focused on the practice of product experience management. Leading brands, manufacturers, distributors, and retailers trust Akeneo to scale their commerce initiatives. Using Akeneo’s intelligent Product Cloud, companies can create elevated product experiences with user-friendly and AI-powered product data enrichment, management, syndication, and supplier data onboarding, and an app marketplace and partner network to meet business and buyer needs.

For more information: https://www.akeneo.com

Alchemy Network Ltd 07827 941 360 / oliver.wollaston@alchemy-network.co.uk / alchemy-network.co.uk Alchemy Network run Europe’s largest Marketing, Advertising & Ecommerce Tech Innovation Programme, called The Discovery Programme, for 500+ of the world’s biggest brands & agencies including HSBC, PepsiCo, Samsung, Tesco, Diageo and many more. Whilst marketing & ecommerce teams recognise that keeping pace with digital technology is important to their business, in reality it is difficult and time consuming to do. We solve this problem by identifying the most exciting, disruptive and relevant-to-you technologies in the market today, and then showcase x3 of these via a light-touch (just 1 hour / 3 months), bespoke innovation program on Zoom/Teams. Benefits include education, inspiration, and innovation. The service is free of charge (which I can explain if we meet!).

Browser to Buyer - CRO Agency 07834 952 925 / julia.gowans@browsertobuyer.com / browsertobuyer.com Browser to Buyer is an eCommerce conversion rate optimisation agency focused on turning existing traffic into measurable revenue growth. Anyone can run tests. The difference is knowing what to test and why. Our work starts with truly understanding your business and a deep analysis of customer data and rigorous user research to uncover what truly motivates users—and what’s preventing them from converting. At the event you will meet Dave, who will personally lead your CRO programme and has 15 years of experience. Our team of 10 handles everything needed for CRO: analytics, research, design, development and QA. Our focus on detail, clarity, and execution is why our tests consistently deliver meaningful uplifts (David Austin Roses have seen a £5m increase in revenue over 3 years) and why most clients choose to stay with us for many years.

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Catalyst ERP 07590 262 092 / rob.scambler@catalyst-it.co.uk / catalyst-erp.co.uk Experience the power of building a retail empire that is centred around your customers, with the help of Catalyst ERP. We utilise NetSuite’s retail ERP software to create a solid foundation for understanding and connecting with your customers. With this, you can segment and personalise their experience, enhance loyalty, and ultimately drive business growth. Immerse your customers in a retail experience that’s just as satisfying as an in-store visit, or maybe even better. With our partnership with Celigo, a renowned IPAAS (Integration Platform-As-A-Service) provider, and NetSuite for retail, we have crafted the ultimate cloud-based business software solution that caters to every aspect of a multichannel, multi-location retail enterprise.

ChannelEngine.com B.V. +31 71 528 8795 / stephen.meade@channelengine.com / channelengine.com ChannelEngine is your partner in marketplace success, helping brands and retailers grow, simplify, and scale their marketplace business. We support ecommerce teams by removing the complexity of selling across multiple marketplaces. With one connection, ChannelEngine enables people to manage products, orders, pricing, and stock across 1300+ global marketplaces in a clear, controlled way. Beyond technology, we work as an extension of our customers’ teams. Our experts provide guidance, best practices, and local marketplace knowledge to help businesses expand cross-border, improve performance, and make confident decisions as they grow. Founded in 2013 and headquartered in the Netherlands, ChannelEngine supports customers worldwide through 9 offices and a team of 220+ specialists from over 35 nationalities.

Together, we help ecommerce teams stay in control, unlock new revenue opportunities, and succeed on marketplaces at every stage of their journey.

DECTA 02037 502 195 / salesuk@decta.com / decta.com DECTA is a global payment technology provider offering comprehensive solutions across acquiring, issuing, processing, white label gateway and a digital banking platform. Serving merchants, banks, payment service providers and fintechs, DECTA delivers tailored payment services as a standard, ensuring accessibility and flexibility for every client. With offices across Europe — including Ireland, Cyprus, the UK, and Latvia — DECTA empowers businesses to scale and innovate in the evolving payments landscape. Our fully authorised platform is built on direct licenses with Mastercard and Visa, certification with UnionPay International, and integration with a broad spectrum of global and local payment methods. Choose DECTA to unlock faster, reliable, and fully customisable payment solutions that grow with your business. For more information visit: www.decta.com/

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Digivante 07888 838 162 / conor.whelan@digivante.com / digivante.com Digivante helps ecommerce brands identify and prioritise the real customer experience issues that impact conversion, revenue, and brand trust. Using a global crowd of real users on real devices, we test live websites and apps across the entire customer journey, from first impression to checkout, uncovering usability, accessibility, functional and localisation issues that automated tools and internal teams often miss. Our approach combines human insight with structured QA and UX testing, giving teams clear, prioritised evidence of what’s breaking the experience and why it matters commercially. We work with mid-to-enterprise ecommerce brands across retail, fashion, travel and subscriptions, supporting optimisation, replatforming, localisation and peak trading readiness. If you’re responsible for conversion performance, digital quality or CX and want confidence your site works for real users, not just in theory, Digivante helps you see what your customers actually experience.

DNA Payments 02081 028 100 / richard.hudson@dnapaymentsgroup.com / dnapayments.com DNA Payments brings “Simple Unified Payments” to businesses that care deeply about their customers’ experience.

Its enhanced modern end-to-end payments platform utilises an in-house gateway, a proprietary acquiring platform, and a network of integrations to deliver simple and reliable acceptance. Businesses receive an easy-to-use, interconnected portal that gives absolute control of their payment stack, with solutions for Ecommerce checkouts, POS, and Pay by Link, as well as a range of card acceptance and alternative popular payment methods such as Alipay. Every payment is connected via a Common Token, enabling effortless tracking of customer journeys. With headquarters in London and several hubs across the UK, DNA Payments is authorised and regulated by the Financial Conduct Authority to provide payment services under the Payment Services Regulations 2017.

Visit dnapayments.com to learn more.

Dotdigital EMEA Ltd 02039 534 582 / melissa.starck@dotdigital.com / dotdigital.com Dotdigital is an all-in-one customer experience and data platform (CXDP) that empowers marketing teams to exceed customer expectations with highly personalized cross-channel journeys. With Dotdigital, marketers can seamlessly unify, enrich, and segment customer data. Breaking down data siloes, Dotdigital streamlines decision-making and paves the way for marketing creativity that delivers customer engagement at scale. With powerful AI capabilities, Dotdigital makes it easy to automate deeply personalized experiences across web, email, SMS, WhatsApp, chat, push, social, ads, and more. Trusted by over 4,000 brands across ecommerce, retail, not-for-profit, education, financial services, and other sectors, Dotdigital enables marketers across the globe.

Headquartered in London and established in 1999, Dotdigital is focused on building trusted, connected, and future-proofed solutions that empower customer-obsessed businesses. Learn more at dotdigital.com.

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Dotsquares Ltd 07917 529 687 / neha.kurup@dotsquares.com / dotsquares.com Dotsquares is a trusted global digital solutions and creative technology partner with 23+ years’ experience, delivering scalable IT and digital platforms for Fortune 500 firms, enterprises, agencies, and SMEs. We specialise in building and optimising complex digital solutions across eCommerce, web and mobile, systems integration, automation, AI, cybersecurity, and digital growth. With partnerships with platforms such as Shopify (select), BigCommerce, Adobe Commerce (Magento) and WooCommerce we support businesses across the full digital commerce lifecycle — from platform build and optimisation to integration and performance improvement. With 1,200+ specialists in every corner of the world, our flexible onshore–offshore delivery model enables speed, scale, and cost efficiency. We have delivered 27,000+ projects for 15,000+ clients, combining technical excellence with commercial insight to drive measurable business outcomes. We help organisations improve customer experience, optimise digital operations, and accelerate revenue growth through technology-led transformation.

eComOne 01522 437 111 / emma@ecomone.com / ecomone.com eComOne is a Shopify Plus performance agency specialising in SEO and PPC. They help established retailers scale faster with AI-driven strategies. As a Google Premier Partner, they bring deep expertise that delivers proven results, with profit and revenue as their key metrics for success. They act as a growth partner for leading brands, including Heinnie Haynes, Splash About, Rimmer Bros, and Safelincs.

iForce Ltd 07970 650 126 / cmurphy@iforcegroup.com / iforcegroup.com iForce: The Premier Partner for Multichannel Growth iForce is a leading UK provider of high-performance warehousing and fulfilment, specialising in seamless multichannel solutions and returns. As part of the Culina Group, we offer the “One Culina” advantage—combining world-class logistics infrastructure with the immense scale of the UK’s premier supply chain network. Our expertise spans a diverse client base, including high-growth pureplay brands, global manufacturers, and bricks-and-clicks retailers. We are a trusted partner for high-end retailers such as Fortnum & Mason, where precision and brand integrity are paramount. From high-velocity e-commerce picking to complex retail replenishment and technical spares management, our solutions are engineered for agility and record-breaking peak performance. By aligning deep sector expertise with the broader Culina Group, iForce delivers a robust, future-proofed supply chain that turns logistics into a competitive advantage.

Discover how we can power your brand’s success.

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Kaweb 07976 404 416 / paul.ingram@kaweb.co.uk / kaweb.co.uk We are a full service (ISO 27001 accredited) digital marketing & web design agency based in Lichfield but covering the UK and beyond. Our core service offerings (over the last 25+ years) are digital marketing (Paid, SEO, CRO), web development (bespoke or platform-based) & hosting (under our own infrastructure) across a team of in-house specialists. Our web development team can build anything from custom applications, Ecommerce stores or a more service-based brochure site. And our marketers work closely with clients so as to increase exposure, leads or sales across a variety of sites. This is done via technical workflows for the site itself working in parallel with content delivery as well as back link work. We pride ourselves on our long-standing partnerships with clients, always going above and beyond to achieve results in a variety of markets.

KPS 07834 221 753 / stuart.lewis@kps.com / kps.com KPS is a European, consultancy-led CX technology partner specialising in enterprise commerce and data orchestration. We help complex B2C and B2B organisations design, modernise, and continuously optimise their digital commerce platforms, with a sharp focus on commercial outcomes, architectural integrity, and speed to value.

Our work is commerce-centric by design, spanning unified and composable commerce, headless storefronts, and platform replatforming across leading ecosystems including SAP, Salesforce, and Shopify. At the core of our approach is data orchestration. We design integration fabrics and real-time data pipelines that connect commerce, service, marketing, and operational systems, enabling smarter decision-making, lower cost to serve, and profitable growth. Operating with deep industry expertise, KPS combines strategy, architecture, engineering, and continuous improvement to help enterprises move faster, reduce complexity, and unlock measurable business value from their digital investments

Linney 01623 450 537 / rosannamorris@linney.com / linney.com We’re Linney, a connected marketing partner and family-owned business helping brands deliver ecommerce experiences that perform from first click to final delivery. We work with e-commerce and digital teams to turn complexity into clarity by bringing strategy, creativity, performance & social, production and fulfilment together in one connected, agile approach. This gives brands closer collaboration between thinking and delivery so when opportunities appear, we can respond quickly and confidently without delay or disconnected handovers. Our e-commerce fulfilment services are built for growth. Using automated technology such as AutoStore, integrated systems and real-time reporting, we support fast, accurate and flexible fulfilment that adapts to demand. From subscription builds and bespoke packaging to returns management and last-mile delivery, we help brands protect margin while improving customer satisfaction.

Beyond fulfilment, we support brands with insight-led strategy, retail display, packaging and print production, helping ideas scale and perform in the real world.

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Magebit +37 127 482 923 / arturs@magebit.com / magebit.com Magebit is a full-service eCommerce agency that delivers solutions you didn’t know were possible. We are a team of over 150 digital commerce specialists. Our priority has always been building genuine, long-term partnerships - this is why when businesses become our clients, they stay our clients. Trusted by globally recognized brands like Snap-on, Dunkin’, Henry Schein, Daimler, Volkswagen, The Body Shop, Hydro Flask, and others. Magebit is most known for the ability to excel in highly complex and demanding projects, and is currently ranked as #1 Magento Agency world-wide. One advantage that Magebit holds over many other competitors is the people and in-house expertise. Not only we have the top 1% Magento developers but also growth teams such as SEO, AI Optimization, infrastructure and security team (AWS, Azure, kubernetes, docker, etc). We work with Magento/Adobe Commerce, Shopify Plus, B2B and more.

Merx 07557 042 709 / ewestall@hellomerx.com / hellomerx.com Merx is an AI-powered commerce solution that helps brands unlock WhatsApp as a high-performing revenue channel.

We enable businesses to engage customers where they already spend their time through two-way personalised conversations that drive measurable growth. Merx supports the full commerce and marketing journey on WhatsApp, from personalised marketing campaigns and AI-driven product recommendations to customer support to retention, brands can deliver highly relevant experiences at scale. As engagement declines across traditional channels like email and SMS, leading brands are turning to conversational commerce and seeing clear ROI from hyper-personalisation on WhatsApp. Customers using Merx typically see up to 38% AOV uplift, 90% open rates, 20% conversion rates and 44x ROAS from the WhatsApp channel. We work with retail brands including Benefit Cosmetics, LVMH Group, and Napiers. We are happy to run live WhatsApp demos and walk through real customer case studies during the event.

Omniconvert 07958 159 347 / alex.neagu@omniconvert.com / omniconvert.com Convert Traffic into Customers Explore helps you back experiments with data by running A/B tests, personalization, and overlays to increase the number of conversions from existing traffic. Lower acquisition costs, acquire more customers, and boost revenue – Try Explore Today.

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On Tap 02045 722 999 / dan@ontapgroup.com / ontapgroup.com On Tap is among the leading eCommerce agencies with over 20 years of experience and a global team of 400+ experts. We won the eCommerce Awards 2025 for Best Full-Service eCommerce Agency and Best B2C UX in eCommerce. Our services include end-to-end digital commerce solutions across all major platforms, including Magento, Adobe Commerce, Shopify, BigCommerce, WooCommerce, and Shopware. These encompass Strategic Consulting & eCommerce Planning, Custom Design & Development, Conversion Rate Optimisation (CRO), Platform Migration & Integration, Digital Marketing & Growth Solutions, and 24/7 Support & Training. We also provide tailored solutions for B2B and B2C businesses, plus Carbon, our accelerated platform designed to speed up your launch. As your long-term strategic partner, we’re focused on your growth. We don’t just build websites; we craft high-performing digital experiences that drive conversions, delight customers, and deliver measurable results. From launch to scale, we turn your eCommerce ambitions into sustainable revenue and lasting success.

Plug Media 07799 002 930 / ollie@plug.media / plug.media Plug Media is an independent, future-focused programmatic agency operating across all digital programmatic channels, including DOOH, CTV, Audio, Online Video and Display. We deliver end-to-end solutions across planning, activation and measurement, working directly with brands as well as independent agencies. Our omnichannel approach seamlessly connects these channels to create efficient, effective programmatic solutions for our clients.

Tech-agnostic by design, we work across all major DSPs, with a deep specialism in the Amazon buying platform.

As one of Amazon’s first UK partners, we bring over eight years experience activating campaigns across the Amazon ecosystem for both endemic and nonendemic advertisers. We pride ourselves on advanced measurement and a high touch service model, with all campaigns delivered as carbon neutral, through the measurement, mitigation and full compensation of emissions produced.

Pro Carrier 08000 541 123 / james.appleby@weareprocarrier.com / weareprocarrier.com Sea freight, air freight, parcels, returns, we have it all covered. We are Pro Carrier, your premier logistics partner that transcends boundaries. Our commitment to excellence extends across both international and domestic delivery services, providing a seamless and reliable solution for businesses worldwide. Whether your shipments cross oceans or navigate local routes, Pro Carrier’s state-of-the-art solutions ensure efficiency, real-time tracking, and unparalleled visibility. In addition to our robust delivery services, we are proud to introduce our innovative returns solution, simplifying the reverse logistics process. Pro Carrier empowers businesses to manage returns effortlessly, enhancing customer satisfaction and loyalty.

Furthermore, our freight options redefine versatility. Whether it’s by air or sea, Pro Carrier adapts to your unique shipping needs. We understand the significance of a well-rounded logistics approach, and our platform ‘Horizon’ is designed to optimise every aspect of your supply chain.

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Proximus Global 07989 525 215 / mbell@telesign.com / telesign.com Proximus Global, combining the strengths of Telesign, BICS, and Route Mobile, is transforming the future of communications and digital identity. Together, our solutions fuel innovation across the world’s largest companies and emerging brands. Our unrivaled global reach empowers businesses to create engaging experiences with built-in fraud protection across the entire customer lifecycle. Our comprehensive suite of solutions – from our super network for voice, messaging, and data, to 5G and IoT; and from verification and intelligence to CPaaS for personalized omnichannel engagement – enables businesses and communities to thrive. Reaching over 5 billion subscribers, securing more than 180 billion transactions annually, and connecting 1,000+ destinations, we honor our commitment to connect, protect and engage everyone, everywhere.

Learn more at www/proximus.com/proximus-global

Quantcast 07464 910 566 / priyanka.patel@quantcast.com / quantcast.com Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence, end-to-end workflow simplicity, and futureproof cookieless reach, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com

RevLifter 07367 132 131 / stewart.obrien@revlifter.com / revlifter.com RevLifter helps eCommerce brands get more from their promotions. Instead of giving the same discount to every customer, RevLifter’s platform identifies what each visitor actually needs to convert — and delivers exactly that. Some shoppers need a nudge to complete their purchase. Others need reassurance, urgency, or a small incentive. Many don’t need a discount at all. RevLifter’s technology reads customer behaviour in real-time and responds with the right offer at the right moment. The result? Higher conversions without the margin erosion that comes from blanket discounting. Brands like Club L London, Radley, and Sportsshoes use RevLifter to turn more browsers into buyers, increase average order values, and move stock strategically. RevLifter works alongside your existing tech stack and CRO partners, adding an intelligent layer to your promotional strategy. It’s about making every offer count — for your customers and your bottom line.

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Rixxo 07813 835 445 / chris@rixxo.com / rixxo.com Rixxo are B2B eCommerce specialists. We help you choose the best B2B eCommerce platform for your business and make it work. B2B eCommerce programmes fail when platform decisions are driven by features, trends, or vendor influence instead of how the business actually operates and needs to grow. The result is wasted time and rising costs. Rixxo exists to prevent that. We act as independent advisors, focusing on business needs rather than platform features. Our role is to guide platform strategy, challenge assumptions early, and help teams make confident technology decisions without vendor bias or pressure to adopt a preferred tech stack. Choosing the right platform is only the start.

Our work spans strategy, platform selection, B2B eCommerce websites and customer portals, integration, automation and customer adoption and retention.

Search Magic +30 693 6665 743 / anna@searchmagic.io / searchmagic.io SEO that drives revenue - not just traffic. Search Magic is a boutique SEO agency based in London, offering one focused service: revenue-focused SEO. We use advanced automation and data analysis to identify high-intent searches, build pages designed to convert, and continuously optimize based on commercial impact - not rankings alone. We go beyond traditional SEO by helping brands win visibility in AI-powered search engines, building authority and brand signals that matter now and in the future. Trusted by brands like IKEA, Nestlé, Weldricks Pharmacy, Never Fully Dressed, Galerie de Beauté and more , we partner with businesses that want SEO to become a predictable, scalable growth channel. If you’re looking for SEO that’s measurable, conversion-led, and built for where search is heading - that’s Search Magic.

SOZO Design 01242 511 912 / shaun@sozodesign.co.uk / sozodesign.co.uk SOZO is a B Corp digital growth agency for ecommerce and purpose-led brands, delivering sustainable growth through creativity and innovation. Not defined by service, but by objective, SOZO helps brands Create, Grow and Convert. Create is about building a brand and digital experience that feels premium, performs flawlessly, and gives customers confidence to buy. It clarifies who you are, sharpens your positioning, and sets a strong foundation for everything that follows. Grow focuses on increasing qualified demand. We help you reach the right audiences, improve visibility across search and AI-led discovery, and build momentum with smart, measurable marketing that scales. Convert turns interest into action. We remove friction in the customer journey, improve landing page performance, and use data-led insight and testing to increase conversion rate, revenue per visitor, and customer lifetime value. Our integrated teams combine creative, marketing and tech with strategic thinking to accelerate growth.

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The Despatch Company 07488 317 655 / callum.houston@thedespatchcompany.com / thedespatchcompany.com The Despatch Company builds the technology that powers modern fulfilment. We’re a UK-based logistics software group on a mission to remove friction from the entire order lifecycle from checkout to warehouse to the customer’s door (and back again). Our platforms help fast-growing ecommerce brands, retailers, 3PLs, and carriers scale without complexity. Under one group, we bring together: Helm, - A warehouse management system built for speed, accuracy, and operational control Voila - A carrier management and post-purchase platform connecting businesses to 150+ couriers through a single integration Neuro, - A powerful connectivity layer that links marketplaces, ERPs, WMSs, and OMS platforms seamlessly Together, these products replace disconnected tools with one intelligent ecosystem improving fulfilment efficiency, reducing costs, and elevating the customer experience. Trusted by leading brands and logistics providers, The Despatch Company exists to simplify operations, unlock growth, and redefine what great fulfilment looks like at scale.

Upp Technologies Ltd 07940 306 697 / georgia.sugden@upp.ai / upp.ai Maximise Google PMax Performance Upp.ai interprets billions of product and market data points to allow you to successfully deploy more Ad budget across a wider range of products while minimising management overhead. With the introduction of Google Performance Max, the retail digital landscape has changed and advertising teams now need the support of AI and machine learning (ML) to deliver against business goals. Our AI platform provides 24 x 7 management of Google Performance Max aligning ROAS, budget, products, assets and campaigns that align with business strategy across all inventory, complexity and scale. Unlock the power of Upp.ai to manage unlimited SKU’s, analysing 7Bn data points, and making nearly 7K changes on Google Shopping every single day.

Williams Commerce 07967 839 187 / Sophie.Whike@williamscommerce.com / williamscommerce.com At Williams Commerce, we build multi-million pound businesses online. We are a collaborative and commercial ecommerce agency, helping our clients achieve their goals profitably and overcoming tough technical issues other agencies may avoid. Established in 2009, we’ve delivered over 500 commerce projects so far. Work with us if you want to: - Redefine and accelerate your commerce experience. - Create rapid value with our inertia-busting proprietary flows. - Enable future digital success with a complete Digital Experience Partner.

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Wizaly +35 3871 827 411 / rudger.dejonge@wizaly.com / wizaly.com Wizaly is an advanced, cross-device SaaS marketing attribution platform, powered by AI, that helps businesses optimize their digital marketing ROI by providing a data-driven view of performance across channels, including both online and offline conversions. Wizaly’s analysis incorporates both tracked user-centric journeys and statistical touchpoints, such as social network and offline media to provide the most accurate ROI measurement using a combination of algorithmic and MMM analysis. Wizaly also provides actionable insights into customer behavior and improved decision-making by incorporating such parameters as customer segments and product segments in its analysis. Advanced Marketing Insights for Every Customer Journey

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HELD TWICE YEARLY 4th March 2026 - London Canary Wharf 10th September 2026 - London Canary Wharf

SEMINARS

Join educational sessions and panels led by top industry experts. Discuss current trends and best practices to enhance your skills and knowledge.

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The summit pairs buyers with leading suppliers through personalised one-to-one meetings, fostering connections and exploring business opportunities in a relaxed setting.

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Like-minded individuals will have the chance to connect with peers, build new business relationships, strengthen existing ones, and discuss industry advancements.

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9th July 2026 Hilton Canary Wharf

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