By Justin Cord Hayes has the latest technology and combines it with timeless, “old-fashioned” values. The combination sets this family-friendly orthodontic practice apart. Chermak & Hanson uses ligature-free, frictionless braces that allow orthodontists and staff to treat most cases quickly, with less pain, and in fewer visits. “This results in less time away from school for the patient and fewer times the parent has to re-arrange work schedules,” said Dr. John Hanson. “It also allows us to treat most problems without the extraction of permanent teeth and without the use of a headgear.”
Chermak & Hanson
Old-fashioned values also abound at Chermak & Hanson. These include compassion, integrity, customer service and community service. Each patient receives a personal phone call from Dr. Chermak or Dr. Hanson the night braces are placed, in order to answer any questions the patient may have and to offer words of encouragement as patients adjust to life with braces. Chermak & Hanson Orthodontics demonstrates integrity by treating patients the way the staff and doctors would themselves like to be treated. “We don’t charge for the initial exam or observation exams, and we have no hidden fees,” Hanson said. Chermak & Hanson exhibits customer service in many ways. The practice files insurance claims for patients, and staff is committed to answering phone calls within three rings, even when someone calls during lunch hour. One of the practice’s doctors is always on call for after-hours and weekend emergencies.
Allure Photography by Doug Rice
The practice’s Web site includes fun games, as well as timely articles to assist patients. Examples include oral hygiene “do’s” and “don’ts,” and information on how patients who play sports can protect their orthodontia during competition. In addition, each patient receives a T-shirt when he or she gets braces. “If they wear it to subsequent appointments,” Hanson said, “they are entered in a monthly drawing to win a prize.” And that’s not all. Dr. Chermak and Dr. Hanson also sponsor a Patient Appreciation Night at two different Wake Forest University soccer games. Patients and their families receive tickets to the games, a snack voucher, and get a chance to receive prizes between periods. “It’s great family fun,” Hanson said. Community service also is a hallmark of Chermak & Hanson Orthodontics. “We’re involved in sponsorship of just about every little league sports program available,” Hanson said, “like Twins and Optimist soccer, Winston-Salem lacrosse, baseball, basketball, football, swimming, girls softball and hockey, just to name a few.” The practice also supports programs in the arts, like The Children’s Theater of WinstonSalem, The Little Theatre of Winston-Salem, The Children’s Museum of Winston-Salem, SciWorks and various marching bands and orchestras. Nor does Chermak & Hanson stop there with its focus on giving back to the community. The doctors and staff have helped to build two houses for Habitat for Humanity of Forsyth County, and numerous times, for a group outing, the Chermak & Hanson team has met at Build-A-Bear Workshop to create personal bears that are then donated to Brenner Children’s Hospital. Obviously, Chermak & Hanson Orthodontics is committed to more than providing the bestavailable orthodontia, prepared with the most-modern technology. The practice—with offices in Winston-Salem, Clemmons and King—is committed to its patients and their families, and to the community at large. “Dr. Chermak has two children, and I have five, so we are very in-tune with what interests our child and adolescent patients and with what it’s like to be a parent,” Hanson said. “Rarely do you find a combination of the most-modern technology available and old-fashioned values like you’ll discover at Chermak & Hanson Orthodontics. Chermak & Hanson Orthodontics has three offices to serve you: Winston-Salem (1564 N. Peace Haven Road, 336-760-1491), Clemmons (3742 Clemmons Road, 336-766-8244), and King (524 S. Main Street, 336-983-4551). website, www.smileland.com, for more information. 22 • forsythfamilymagazine.com