FOREST & BIRD MEDIA KIT 2025
WHY ADVERTISE?
Forest & Bird magazine is the flagship publication of the Royal Forest and Bird Protection Society and is distributed quarterly to members, supporters, corporate partners, media, and MPs.
It is a much loved and trusted 100-year-old publication, the only magazine in the country that focuses solely on nature and conservation. Printed issues are posted directly to our supporters’ homes and businesses.
Forest & Bird is a registered charity (CC26943) and by advertising with us you are directly supporting our vital conservation work protecting New Zealand’s natural landscapes and native species.
In 2023, Forest & Bird celebrated 100 years of being a leading voice for nature in Aotearoa. You can help us advocate for a healthy climate and thriving natural world by advertising in our magazine.
REACH YOUR AUDIENCE
Your message will go directly to New Zealanders who love nature, the outdoors, travelling, gardening, photography, books, conservation, science, and volunteering.
Our readers care deeply about the world. They are interested in sustainable, safe products and experiences that help leave Aotearoa and the world a better place for future generations.
They come from predominately higher socioeconomic categories with good levels of education and disposable income. They are active in their communities as volunteers and have great networks.
Forest & Bird welcomes advertising that aligns with our mission and values. Our supporters trust the information we publish. This means they will trust your product too.
Read a sample issue here https://issuu.com/forestandbird/docs/f_b_mag_393_ spring_2024
ADVERTISING BOOKINGS
Contact our advertising manager for more information – we offer great rates for repeat bookings!
Karen Condon
karen.condon@xtra.co.nz
0275 420 338
FREQUENCY Quarterly – March, June, September, early December.
AUDIENCE New Zealanders who are passionate about nature, conservation, the outdoors, travelling, gardening, pest control, birds, history, arts, photography, books, philanthropy, and a wide range of environmental, social justice, and climate issues.
CIRCULATION Printed copies sent directly to Forest & BIrd members and supporters, also major media outlets, libraries, and MPs. Digital version is emailed to subscribers.
PRINT RUN 54,000 per annum (13,500 per quarter) hard copies printed in 2024.)
READERSHIP 54,000 per issue (based on a multiple of four)
PRICE Included in Forest & Bird’s annual membership fee.
BACK ISSUES are freely available at www.issuu.com/forestandbird
ADVERTISING DEADLINES 2025
Display advertising is an effective way to engage Forest & Bird readers in your product or service. We can include hyperlinks to your chosen URL in the digital version of the magazine. All prices are for a page-ready advert supplied by your graphic designer to the specifications set out on page 4.
Don’t have a designer and need help putting together your advert? Our magazine designer can help. Contact Rob at DiLeva Design and ask him for a quote, email rob@dileva.co.nz
WILD THINGS MAGAZINE
Limited opportunities exist for advertising in Forest & Bird’s children’s magazine Wild Things and on Forest & Bird’s website forestandbird.org.nz. Click on the image right to see a recent copy of Wild Things magazine. Ask Karen Condon about options and prices karen.condon@xtra.co.nz
CLASSIFIED ADS –MARKET PLACE
We have two pages of classified advertising space in every issue (see below). It’s a costeffective way to promote your business.
COST: $190+gst per block (page-ready advert supplied) or $235+GST (if you would like our inhouse designer to make up your advert).
SPECS: Size 87mm wide x 56mm deep. Artwork files to be supplied as high resolution (300dpi) PDF, CMYK colourspace (Fogra39) no spot colours.
Sample advert to size
Specifications for Display Advertisement
Magazine Dimensions 210mm wide x 275mm deep
Full Page
TRIM
210mm wide 275 mm deep Plus 3mm bleed
MARGIN AREA 175mm wide 244 mm deep
One Third Page Vertical
TRIM 68mm wide 275 mm deep Plus 3mm bleed
PRINTING PROCESS
MARGIN AREA 54mm wide 243 mm deep
Web-offset, on quality art paper; 4-colour process throughout.
DIGITAL SPECIFICATIONS
We are Macintosh based and can accept files in the following file formats:
InDesign CC
Illustrator CC.eps
PDF (Output profie: Europe ISO Coated FOGRA39)
• 3 mm bleed where applicable
• Include trim marks
• Supplied via email or link Unacceptable Programs
• Corel Draw
• Microsoft Word/Microsoft Excel/Powerpoint Scans & Graphics
• CMYK (no spot colours)
• minimum 300 dpi at reproduction size
• saved as single file eps, tiff or jpg
• Supply all linked files, eg: eps, tiffs, jpgs, pdfs
• Convert text to paths OR include ALL fonts on disk
Note: Images lifted from the internet or Facebook are generally unacceptable.
Advertising sales enquiries and bookings
Karen Condon • karen.condon@xtra.co.nz • 0275 420 338
Editorial enquiries
Caroline Wood • editor@forestandbird.org.nz
Quarter Page Vertical
TRIM 84mm wide 120mm deep
Half Page Horizontal
TRIM 210mm wide 135mm deep Plus 3mm bleed
MARGIN AREA 175mm wide 120mm deep
GENERAL ADVERTISING CONDITIONS
We will honour existing advertising contracts for a 12-month period even if advertising rates increase in the meantime.
We reserve the right to refuse or omit any advertisement which is unsuitable for a magazine published by the Royal Forest and Bird Protection Society of New Zealand. We reserve the right to place the word “advertisement” or “Advertorial” on content which in our opinion resembles editorial material.
Cancellation must be in writing and cannot be effected after 5pm on deadline date.
All advertising material is to be delivered to the publisher and advertising manager without expense to the publisher.
If necessary we can prepare an advertisement. A fee will be charged for typesetting and separation costs.
If submitted camera-ready material is not to specification, additional charges may be made for correction or amendment.
