If you are reading this article, it means that either you have already searched for a social media a

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Ifyouarereadingthisarticle,itmeansthateitheryouhavealready searchedforasocialmediaagencyorthinkingofhiringone.

Well,findingtherightfitforyourbusinesscanbetrickysometimes.There

aresomanyoptionsaroundandnotmuchtimetospendonresearch whenrunninganonlinestore.However,ifyouwanttostayinthegameand don’trisklosingmoneyandtraffic,thentherightchoiceiscrucialand shouldnotbeoverlooked.

Sowegatheredsometipsherewhichwillhelpyoufindagoodmatch:

Makealist ofimportant features

WHATDOYOUNEEDFROMTHEAGENCY?FOREXAMPLE,BETTERRESULTSWITHFACEBOOK ADS?BETTERCONNECTIONSTOINFLUENCERS?MOREVISIBILITYONSOCIALMEDIA?

ONECANALWAYSHIREASOCIALMEDIAAGENCYINTHEUSABUTYOUDON’TWANTTO MISSTHEBIGPICTURE.THINKABOUTYOURMARKETINGGOALSANDTRYTOBEAS SPECIFICASPOSSIBLEWHENDESCRIBINGWHATYOUNEEDFROMTHEAGENCY.

Usesocialmedia yourself

Itseemsobviousbutsurprisingly,notall entrepreneurstakethisstepbeforehiringan agency.Ifyouwanttofindagoodfitforyour business,youshouldknowhowitfeelstoget resultsonsocialmedia.

Sogoahead,createaccountsonFacebook, Twitter,andInstagram,andlearntheplatform fromwithin.

Askfor references

If you can’t find any relevant examples let us tell you something: Most agencies have a case study page where they showcase their work so don’t bother asking for references rightaway.Gothereinsteadandviewthoseexamplesfirst.

SomesocialmediaagencyintheUSAalsodisplaystheirportfolioonlinewhichmeansthat you can ask all the questions about specifics via email or social media without actually speakingwiththempersonally.

Askforan estimate

WhattypeofpostwillyougetonyourFacebookpage?Howoftendoesitgolive?What informationaboutthetargetaudienceisshown?Doestheagencyhaveanydataor researchtosupportitsstrategychoice?

Askeverythingthatcomesintoyourmindandmakesureyouunderstandwhatyou’ll begetting.

Askforacalendar

Usually,socialmediaagenciesworkinadvance,meaningthereisan agreementonhowmanypostsshouldgoupperday/week/month,etc.Ifthis isnotdecidedbeforehand,itcancauseissuesinthefuture.

Askabout targeting

Targetingisacrucialaspectofsocialmediamarketing,sodon’tleaveitout.Makesureyou understandwhichtypesofpeoplewillbewatchingyourpostsandwhytheyhavebeen chosentoseethem.Expandthequestionbyaskingiftherearedifferenttargetaudiences fordifferentplatformsorjustoneasawhole.

Askabout reporting

Thebestsocialmedia agencyusuallyhavesome kindofactivitytracking software,butiftheydon’tor you’dliketouseanotherone, askwhichmetricswillbe showndirectlyinthe agency ’sreporting.

Askaboutthecontent

heagencyshouldbeabletotell youwhattypesofpostsare includedintheirwork.

Whatservicesareincluded?

It’salsogoodtoknowwhatothertasksbesidessocialmediamarketingmightbedoneby anagency.Usually,theseinclude:

a)SocialMediaOptimization(SMO):alsoknownasSMOServices,thistypeofworkaimsto increaseyourcompany’spresenceonthewebandfindnewwaystoattracttheaudience.

b)ContentCreation:whilesomeagenciesdoboth–createtheirownpostsandrepublish yours,othersprefertofocusonlyonoriginalmaterials.

Doyouhavea contract?

Doyouknowwhythismatters?If somethinggoeswrong,thelast thingyouneedistofindyourselfin courtwithanagencythat’sunable toshowproofofanagreement becauseitwasneverwrittendown.

Askaboutsecurity

Wehopethisarticlehelpedyou understandwhatthingsmightbe includedduringaconversationwith asocialmediaagency.

Keepingclientdatasafeisoneofthe mostimportantaspectsofsocial mediamanagement,sodon’tforget toasktheagencyabouttheirsecurity measures.