HowtoFind theRight SocialMedia Agency? HowtoFindRightSocialMediaAgency
About
Ifyouarereadingthisarticle,itmeansthateitheryouhavealready searchedforasocialmediaagencyorthinkingofhiringone.
Well,findingtherightfitforyourbusinesscanbetrickysometimes.There
aresomanyoptionsaroundandnotmuchtimetospendonresearch whenrunninganonlinestore.However,ifyouwanttostayinthegameand don’trisklosingmoneyandtraffic,thentherightchoiceiscrucialand shouldnotbeoverlooked.
Sowegatheredsometipsherewhichwillhelpyoufindagoodmatch:
Makealist ofimportant features
WHATDOYOUNEEDFROMTHEAGENCY?FOREXAMPLE,BETTERRESULTSWITHFACEBOOK ADS?BETTERCONNECTIONSTOINFLUENCERS?MOREVISIBILITYONSOCIALMEDIA?
ONECANALWAYSHIREASOCIALMEDIAAGENCYINTHEUSABUTYOUDON’TWANTTO MISSTHEBIGPICTURE.THINKABOUTYOURMARKETINGGOALSANDTRYTOBEAS SPECIFICASPOSSIBLEWHENDESCRIBINGWHATYOUNEEDFROMTHEAGENCY.
Usesocialmedia yourself
Itseemsobviousbutsurprisingly,notall entrepreneurstakethisstepbeforehiringan agency.Ifyouwanttofindagoodfitforyour business,youshouldknowhowitfeelstoget resultsonsocialmedia.
Sogoahead,createaccountsonFacebook, Twitter,andInstagram,andlearntheplatform fromwithin.
Askfor references
If you can’t find any relevant examples let us tell you something: Most agencies have a case study page where they showcase their work so don’t bother asking for references rightaway.Gothereinsteadandviewthoseexamplesfirst.
SomesocialmediaagencyintheUSAalsodisplaystheirportfolioonlinewhichmeansthat you can ask all the questions about specifics via email or social media without actually speakingwiththempersonally.
Askforan estimate
WhattypeofpostwillyougetonyourFacebookpage?Howoftendoesitgolive?What informationaboutthetargetaudienceisshown?Doestheagencyhaveanydataor researchtosupportitsstrategychoice?
Askeverythingthatcomesintoyourmindandmakesureyouunderstandwhatyou’ll begetting.
Askforacalendar
Usually,socialmediaagenciesworkinadvance,meaningthereisan agreementonhowmanypostsshouldgoupperday/week/month,etc.Ifthis isnotdecidedbeforehand,itcancauseissuesinthefuture.
Askabout targeting
Targetingisacrucialaspectofsocialmediamarketing,sodon’tleaveitout.Makesureyou understandwhichtypesofpeoplewillbewatchingyourpostsandwhytheyhavebeen chosentoseethem.Expandthequestionbyaskingiftherearedifferenttargetaudiences fordifferentplatformsorjustoneasawhole.
Askabout reporting
Thebestsocialmedia agencyusuallyhavesome kindofactivitytracking software,butiftheydon’tor you’dliketouseanotherone, askwhichmetricswillbe showndirectlyinthe agency ’sreporting.
Askaboutthecontent
heagencyshouldbeabletotell youwhattypesofpostsare includedintheirwork.
Whatservicesareincluded?
It’salsogoodtoknowwhatothertasksbesidessocialmediamarketingmightbedoneby anagency.Usually,theseinclude:
a)SocialMediaOptimization(SMO):alsoknownasSMOServices,thistypeofworkaimsto increaseyourcompany’spresenceonthewebandfindnewwaystoattracttheaudience.
b)ContentCreation:whilesomeagenciesdoboth–createtheirownpostsandrepublish yours,othersprefertofocusonlyonoriginalmaterials.
Doyouhavea contract?
Doyouknowwhythismatters?If somethinggoeswrong,thelast thingyouneedistofindyourselfin courtwithanagencythat’sunable toshowproofofanagreement becauseitwasneverwrittendown.
Askaboutsecurity
Wehopethisarticlehelpedyou understandwhatthingsmightbe includedduringaconversationwith asocialmediaagency.
Keepingclientdatasafeisoneofthe mostimportantaspectsofsocial mediamanagement,sodon’tforget toasktheagencyabouttheirsecurity measures.
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