Dairy
BUSINESS
TRENDS IN FORMULATING, PROCESSING, PACKAGING & CONSUMPTION OF DAIRY PRODUCTS
Ice Cream: Scoops of delight unravelling tonnes of treats By Catherine Wanjiku
I
Emerging trends in ice cream open new opportunities for innovation ce cream: two words with the power to send consumers’ taste buds into an overdrive. This frozen and creamy treat is nearly irresistible by many as it provides a moment of luxury, bliss and decadent treat to be savoured down to the last drop. Other than being tastier and creamier, fastevolving consumer tastes and preference in ice cream have led to the premiumization of the product by adding innovative flavours and more advanced constructions to deliver new sensations and a deluxe eating experience.
FOODBUSINESSAFRICA.COM
In the Asia-Pacific region, 29% of consumers perceive ice cream to be premium and innovative when cheesecake or cheese pieces are added, according to the IPSOS survey of consumers in Indonesia, India and China. In Latin America, inclusions such as candies and cookies can help position ice cream as premium, while most European consumers (79%) are looking for natural and authentic ingredients. Creating ice creams with extras such as inclusions, layers and toppings turn a standard product into a premium one. This has led to ice cream manufacturers to roll their JULY/AUG 2021 | FOOD BUSINESS AFRICA
53
