Food and Fibre Great South Coast pays our respects to and acknowledges the Traditional Owners of the land where we live and work - the Gunditjmara, Wathaurong and Eastern Maar peoples, and pay our respects to their Elders past, present and emerging.
We recognise and respect their cultural heritage and continuing connection to land, water and community, and extend that respect to all Aboriginal and Torres Strait Islander peoples.
It is with great pride and pleasure that I welcome you to the prospectus for Food & Fibre Great South Coast, Australia’s leading destination for investment in agriculture, food, and fibre.
Agriculture, Forestry, & Fishing in the Great South Coast is one of the largest in the country, generating $1.9 billion in Gross Value Added (GVA), making up 21.5% of the region's total GVA and ranking as the largest industry by output, employing 8,062 workers. Beyond its economic strength, the region is a hub for research, innovation, and sustainability. Through partnerships with institutions such as Deakin University Warrnambool Campus and industry leaders, we drive advancements in agricultural technology, resource management, and renewable energy solutions.
Our region is home to abundant natural resources and commodities, supporting industries from fisheries and forestry to renewable energy initiatives. Combined with world-class infrastructure, reliable rainfall, and a nine-month growing season, the Great South Coast provides an unparalleled foundation for sustainable growth.
The region also offers an exceptional lifestyle. Our vibrant communities, including Warrnambool, Port Fairy, and Hamilton, combine outstanding liveability with economic opportunity. Iconic attractions like the Twelve Apostles draw nearly three million visitors annually, showcasing the Great South Coast as not only a global tourism destination but also a hub for innovation, prosperity and wellbeing.
At Food & Fibre Great South Coast, our vision is to strengthen our region as Australia’s food and fibre powerhouse. We are committed to advancing our region to enhance technologically, thriving and prioritising food and fibre production. In collaboration with our local industry partners, five local governments and Regional Development Australia Barwon South West, we are proud to highlight the opportunities available for business relocation, investment, and lifestyle enhancement.
Whether you’re considering expanding your business, exploring research and innovation, or seeking a thriving and sustainable community to call home, the Great South Coast welcomes you. Together, we can continue to build a future of excellence.
Warm regards,
Oonagh Kilpatrick
Oonagh Kilpatrick Chair, Food Fibre Great South Coast
The Great South Coast Economic Futures Report identifies transformative opportunities to unlock high-value economic development pathways for our region.
Among these, Food and Fibre stands out as a cornerstone of growth.
The Great South Coast’s Food and Fibre sector exemplifies collaboration, innovation, and sustainability. Leveraging abundant natural resources, including a reliable water supply, the region aspires to lead in clean, green food and fibre production. With a commitment to achieving net-zero emissions and advancing renewable energy initiatives, the Great South Coast contributes significantly to national climate targets while also driving economic and social prosperity in the region we live in.
Our community is both strategic and collaborative, uniting ambitious leaders, businesses, and organisations under a shared vision for a prosperous and sustainable future. By fostering strong partnerships and attracting investment, we aim to build a vibrant Food and Fibre sector that benefits not just our region, but economies far beyond.
The Great South Coast Economic Futures Project Steering Group is dedicated to enabling this success. Together, we invite investors, businesses, and community stakeholders to help realise the immense potential of Food and Fibre across the Great South Coast.
As a reader of this prospectus, please feel free to reach out to any of the key partners outlined within to explore opportunities and collaborate on shaping our shared future.
Let’s create a thriving future together.
Alistair McCosh
Alistair McCosh
Chair, Great
South Coast Economic Futures Project Steering Group
The Great South Coast contributes to 29.5% of Victoria’s beef production and represents 26.4% of the Great South Coast’s overall agricultural output value.
The strong growth in demand for grass fed beef, combined with rising demand from Asia as they adopt more western style diets – especially high protein ones – suggest strong prospects for the Great South Coast beef industry.
Meat was Victoria’s second largest export industry in 2022 with sheep meat the second largest product by value ($4.3B) and up 44% on the previous year.
The Great South Coast’s dairy farms contribute to 35% of Victoria’s milk production and represents 32.7% of the Great South Coast’s overall agricultural output value.
Companies operating within the region have been able to take advantage of both economies of scale and density of production to strengthen their production offering.
The favorable climate, reliable rainfall and fertile soil conditions are some of the key driving forces behind the region’s strength in dairy, offering stability of supply.
21.7% Of the Great South Coast’s value of agricultural production is sheep meat, and 7.6% is wool.
Research undertaken at the Red Meat Innovation Centre in Hamilton drives innovation in this area. Current research into sheep focuses on new technologies and practices to increase lamb production and productivity.
Great South Coast is able to take advantage of a clean and green image alongside biosecurity benefits in this export-orientated market.
The production of sheep meat provides the region with an opportunity to capitalize on changing diets in emerging Asian economies.
The gross value add of food product manufacturing in the Great South Coast is $319 million.
The main types of food processing in the Great South Coast are dairy, meat, seafood and grain.
The main food processing locations in the Great South Coast are Warrnambool, Camperdown, Cobden, Portland, Hamilton and Koroit.
Livestock
Dairy
Mixed farming (Grains, Horticulture, Specialised crops)
Henty & Grampians Wine regions
Green Triangle Forestry Region
Green Energy and Value Add Production
AgriTourism – Boutique Artisans
Organic Food Bowl
Aquaculture & Seaweed
Budj
The Great South Coast embraces regenerative economic development principles with the aim to grow the value of our region’s food and fibre production to improve the prosperity, well-being, and resilience of all, serving our local, national and international communities.
Our Value Proposition:
• Value-add processing of dairy and red meat products and by-products for use in highvalue fortified nutrition, supplements, and pharmaceuticals
• Value-add processing of timber by-products for biofuel, biochar and fertilisers. Additive manufacturing utilising timber by-products for application in environmentally sustainable packaging, construction, aviation, automotive and medical sectors
• Production and value-add processing of organic grains, seeds, pulses, dairy, meat, specialised crops herbs, spices, superfoods, native food, and medicinal plants
• The production of Pinot Noir and other coldregion grapes and wines
• Irrigation and value-add processing of suitable high-value horticultural opportunities: olive oil, nuts, avocados, flowers and wholesale nurseries
• The biowaste to energy production precinct: solid waste management, green energy, and supply chain options to value-producing agribusinesses
• Transport logistics and export finance guarantees to support small and mediumsized agribusinesses
• Production and value-add processing of aquaculture and seaweed
• The application of research in biotechnology, genetics, seaweed, hydrogen, and related technologies
• Boutique artisan value-add production for farmgate sales and exports.
+ Dunkeld Pastoral Company
+ Southern Ocean Mariculture
+ Doolan Farm
+ Mooralla Merino
Cropping, Beef, Lamb, Wool, Produce and Conservation
“Our farming strategy is all about simplicity, keeping it simple and doing it well”
- Wayne Johnstone, Operations Manager, Dunkeld Pastoral Company
Dunkeld Pastoral Company (DPC) is a pastoral based, family-owned company in Western Victoria running a fully integrated, productive farming system in conjunction with a high value conservation management program.
It comprises of 12,500 ha in six separate business units, managed by five farm managers and a conservation manager. Livestock enterprises run 38,000 sheep and 4,600 cattle with a stocking rate of 100,000 DSE there are 22 full time staff employed in the farming operational team.
Considerable investment in water reticulation has been key to securing reliable all year-round stock water over all properties. Infrastructure upgrades and pasture renewal is ongoing.
The farming strategy is all about simplicity “keeping it simple and doing it well”.
The key profit drivers of lambs & calves weaned is achieved by ensuring the ewes and cattle are at optimum condition over the summer dry months and lambs are sold at weaning.
As part of an ongoing commitment to improving the environment on the DPC farms, they have combined riparian wildlife corridors designed to act as shelter belts for livestock.
85,000 trees are being planted over the next four years in a registered carbon program, part of the 20% native vegetation target for each of the properties under ownership. A predator proof fence has been constructed around a 90ha block at Mt Sturgeon and is an important part of a quoll breeding programme.
To compliment the DPC farming enterprise there are Department of Sustainability and Environment Bush Broker blocks for environmental offsets, a high-end hotel with an accommodation business and two prestigious restaurants.
Abalone Producer
“We’re ideally located for an abalone farm and not by accident – the farm was built by abalone divers who originally dived for abalone in these bays.
– David Lane, Managing Director, Southern Ocean Mariculture
“Sustainable aquaculture has an important role to play in coastal communities, providing jobs and food security...”
– David Lane, Managing Director, Southern Ocean Mariculture
Southern Ocean Mariculture is an independent abalone aquaculture operation, 5 minutes west of Port Fairy.
The farm supplies live and shelf-stable tiger abalone to seafood suppliers, specialty grocers and restaurants around Australia.
The farm also exports to select markets and ships directly to consumers via an online store at oceanroadabalone. com.au. The farm has also ventured into agritourism, with regular farm tours and abalone tastings.
“Sustainable aquaculture has an important role to play in coastal communities, providing jobs and food security, easing pressure on wild stocks, supporting hospitality and tourism sectors, and contributing to a thriving seafood industry and a strong Australian export market.”
According to ABARES, aquaculture is expected to continue its trend of increased contribution to Australia’s seafood industry, with the value of aquaculture forecast to exceed $2 billion by the end of the decade.
“We’re also a proposed demonstration site for a collaborative ocean energy project that is attracting global interest. We’re well supported by local businesses, such as the Whalers Hotel in Warrnambool with a whole section of its menu dedicated to Ocean Road Abalone, by proactive local government teams, local MPs and of course Food and Fibre Great South Coast.”
Doolan Farms, a third-generation dairy operation, is setting a benchmark for sustainability and innovation in the dairy industry through strategic investments and forward-thinking practices.
Recognised for their commitment to sustainable farming, the Doolan family has undertaken several transformative projects to reduce emissions, improve efficiency, and ensure environmental stewardship for future generations.
Key initiatives include their participation in the Heytesbury Landcare Network’s "Keeping Carbon on the Farm" project, which has seen their soil carbon levels soar to an impressive 6%, far exceeding industry benchmarks. By trialling multi-species cropping and ongoing advanced tillage methods, the farm has successfully improved soil productivity while contributing to carbon sequestration.
Amongst other cost-cutting measures, we decided to install 36KW solar system on the calving shed to mitigate rising electricity prices” says Sam Doolan.
In response to rising energy costs, the Doolans partnered with energy consultant Gabriel Hakim to do a full energy audit and install cutting edge energy solutions off the 12 months of data gathered from a monitoring system. A further 100kw solar system upgrade now meets the farm’s energy requirements, reducing grid reliance and production costs. Further innovations include a CO2 water heating system and a dual-plate cooling system with an advanced chiller designed locally in Warrnambool that works with an underground water tank to significantly improve milk, reducing energy use during peak demand periods.
Wool and prime lamb producer
“We strive to achieve the best for the animals, land & people involved.” - Ricky Luhrs, Mooralla Merino
Fine Merino wool and prime lamb producers Ricky and Marni Luhrs have taken an already successful family business to the next level in just over a decade by embracing genetic technologies and best practice, ultimately driving gains in flock performance and profit.
“The farm is equally excited about the welfare traits and the opportunities they present for the development of the modern Merino breed. We're committed to breeding sheep that excel in productivity and efficiency while prioritising the well-being and welfare of our animals.”
“The Doolan sustainability journey started a long time ago. Mum and Dad were always (...) trying to do all farm tasks in the most efficient way.”
- Sam Doolan, Doolan Farm
“The Doolan sustainability journey started a long time ago (before Peter and I were farming). Mum and Dad were always planting shelter belts, building dams for water catchment, using effluent wisely, installing new technology such as auto cup removers and auto calf feeders, and generally trying to do all farm tasks in the most efficient way. But when Murray Goulburn implemented a clawback in 2016, we had to exercise greater financial discipline.
Additionally, their 200-megaliter dam and smart use of effluent ponds for irrigation demonstrate a holistic approach to water management, enhancing drought resilience and optimising paddock productivity.
The Doolan family’s efforts, combined with partnerships across the industry, exemplify how collaboration and innovation can drive meaningful change. Their achievements in emissions reduction, resource efficiency, and soil health reflect the future of sustainable dairy farming, positioning Doolan Farm as a leader in building a greener, more resilient agricultural sector.
Through a mixture of improved genetic selection and adopting management strategies to better utilise pasture and preserve ground cover, including containment feeding of all sheep during late summerautumn to preserve pasture and build a winter feed wedge for lambing, the Luhrs’ have increased lambing percentages, lamb growth and both carcase and fleece weights.
The main focus of their operation is sheep, which involves 5000 Merino ewes run in a 60 per cent MerinoMerino flock and 40per cent Merinoterminal sire flock. They also crop 150ha for fodder.
Ricky describes the Merino wether lambs as his “flexibility in the system”, in a good season they hold them to get a fleece prior to selling and in a tough season, they are sold as lambs.
Today, their operation is focused on improving their rate of genetic gain, particularly in traits for early growth, fat and muscle, fleece weight and plain bodies to prevent mulesing and working towards six-month shearing.
This, combined with improved breeder and ram management, has catapulted their operation into becoming more efficient, profitable and sustainable.
“Our breeding objective is to produce a highly fertile Merino that is productive and efficient in an intensive grazing system, while maintaining good feet and wool quality in high rainfall conditions,” Ricky said.
Mooralla Merino aims to create a balanced and sustainable flock that thrives in their grazing system while ensuring the long-term health and quality of their Merinos.
“We strive to achieve the best for the animals, land & people involved.”
Mooralla Merino began recording full pedigree and Australian Sheep Breeding Values in 2015, in 2018 they aligned with the ZQ Merino program, and ceased mulesing, and in 2022 entered the Responsible Wool Standard (RWS) system. RWS is internationally recognised as the gold standard in animal welfare and environmental stewardship.
At last year’s 2024 LambEx, the Luhrs’ Mooralla Poll Merino/Yama Trust entry won the first AMPC LambEx Feedlot Carcase Competition overall top performing lamb producer category among 1500 lambs from 16 breeds and 30 breeders from South Australia, Victoria and Western Australia.
“We’re focusing on holding our micron, but once we’ve classed all the ewe weaners then we fleece weigh, factoring in other relevant points,” Ricky said.
“I love wool, but I see it as a covering cost and an opportunity cost, while protein is where the consistent money is made so we focus on lambing percentages and growth rates as the main profit drivers”.
Deakin University’s Hycel is an industry- informed and led regional hub advancing Australia’s clean energy transition.
Hycel Technology Hub: Australia’s first hydrogen Fuel Cell Research, Prototyping, Fabrication, Education and Training Facility, Deakin University, Warrnambool
Hycel connects Deakin’s hydrogen research and education capability with industry, government, and community partners.
At Hycel Deakin’s renowned research capability in advanced materials and manufacturing, engineering, energy systems, IT, artificial intelligence, technoeconomics and social sciences are complemented by world-leading infrastructure and equipment.
Optimising fuel cells and energy systems to support a transition from fossil fuels to hydrogen in hard-toabate transport and beyond.
Our research is approached holistically, tackling technological challenges in heavy vehicle mobility, and materials and manufacturing alongside developing solutions for education, training, and social licence.
As the dairy sector seeks to improve sustainability and reduce carbon emissions, Hycel’s innovative research focuses on hydrogen-powered solutions, including hydrogen-fuelled equipment and green transport systems for milk production and distribution.
Hycel’s unique ability to host demonstration projects and test new technologies positions it as a critical enabler for industry uptake, facilitating real-world application and scalability. By providing a platform for collaboration and innovation, Hycel bridges the gap between research and practical implementation, accelerating the adoption of hydrogen solutions. Through these efforts, Hycel is driving the dairy industry’s transition to netzero emissions, improving operational efficiency, and helping stakeholders achieve environmental targets while future-proofing the sector.
Developing hydrogen education and training pathways in the school, vocational, tertiary, and professional sectors to prepare Australia for the jobs of the future.
Developing materials and manufacturing methods for production, storage, containment and purification, and green chemicals to support hydrogen distribution, usage and infrastructure.
Social licence
Understanding and implementing best practice approaches to social licence that build awareness and acceptance of hydrogen’s role in the transition to zero emissions energy.
The Great South Coast is a great place to grow things and the region’s success has been underpinned by a temperate climate with reliable winter rainfall, with annual totals in excess of 600mm, and across large parts of the region exceeding 750mm annually.
Primary production across Australia faces long-term challenges due to climate change. Whilst we know this will impact us all, the availability of future water resources in the Great South Coast provides an opportunity to transition primary production to a landscape that provide long term resilience.
The region’s future competitive advantage is supported by access to significant groundwater resources and opportunities to value-add renewable recycled water resources.
The Dilwyn Aquifer is one of the most substantial and reliable water sources in Victoria due to its massive storage. Its depth means that it’s isolated from the effects of climate change and land use. It’s also isolated from more shallow aquifers by layers that prevent water moving from one aquifer to the other.
In addition, more than 10GL of treated effluent is produced across the region annually, of which around 2GL is already recycled for low value primary production. There are opportunities to increase this through new treatment and supply systems supporting highvalue primary production such as intensive glass-house or broad-acre horticulture.
The region also provides realistic opportunities for expanded regenerative agricultural systems that can derive greater value from surface water resources. Transitioning to the farms of the future is supported by a region known for its innovation in primary production.
Water management in the region is well coordinated, supporting new entrants or those looking to expand their existing agricultural investments.
Wannon Water is South West Victoria’s urban water supply business and is committed to enabling economic development in the region. Wannon Water has a long history of managing secure surface, groundwater and recycled water systems, including fit-for-purpose treatment assets for industry. Wannon Water also has extensive experience in providing essential trade-waste services to major food processors, managing contracted service.
Southern Rural Water is South West Victoria’s rural water authority charged with responsibilities to licence access to surface water and groundwater resources in the region. In partnership with their agricultural customers, Wannon Water and local Catchment Management Authorities, SRW is committed to the development of a thriving agricultural economy through the adoption of sustainable water management practices.
Preliminary analysis of groundwater and recycling opportunities has occurred, and the region’s water managers are well placed to support you in initiating site-specific feasibility investigations.
For more information, contact Southern Rural Water for primary production water at srw@srw.com.au or Wannon Water for water resources for value add local processing and trade waste at info@wannonwater.com.au
The Port of Portland is one of the busiest regional ports in Australia, facilitating over $4.5billion in trade each year.
Located between Melbourne and Adelaide, the Port is one of Victoria’s four major ports along with Melbourne, Geelong and Hastings. The Port’s proximity to the Green Triangle, Murray Basin and key mineral sands production regions means it is strategically positioned to provide an international gateway for the export and import of bulk commodity products.
In 2023-24 The Port of Portland exported:
• Forestry – 2,598 million tonnes
• Grain – 1,532 million tonnes
• Livestock only not dairy – 42,000 tonnes
• Aluminium – 836,986 tonnes
•
•
30+ countries currently importing and exporting to/from Portland
• 2 railway corridors: Warrnambool, Geelong, Melbourne; Maroona, Portland
• 5 major highway corridors: Princes, Hamilton, Glenelg, Henty and Hopkins
• Major highway linkages with metropolitan Melbourne to the east, Ballarat and the Wimmera Mallee to the north, and Adelaide in the west
• Major aiports: Melbourne Tullamarine provides an international gateway to the Great South Coast
• 3 Major ports: The Port of Melbourne, Geelong and Portland. The Port of Portland, has a naturally deep-water port and is one of Australia’s busiest ports
• Regional airports located at Cobden, Warrnambool, Portland and Hamilton, and proximity to Avalon airport in Geelong
• Wind farms located along the coastal region and hinterlands
• Portland high voltage powerline supplying electricity from Victoria’s national grid
• Broadband network, including satellite, fixed wireless and fixed line services throughout Great South Coast.
Food and Fibre Value-Add Projects:
• Camperdown Production Precinct: A master plan has been developed to position the region as an advanced food manufacturing hub. The project addresses wastewater challenges, providing support for local industries to grow and thrive.
• Local Food Production: Food & Fibre Great South Coast received a $70,000 grant under the Victorian Government's Vic Grown initiative. This funding supports the promotion of locally grown produce, strengthens the region’s agricultural sector and highlights premium offerings. The initiative aligns with efforts to boost the recognition of Victoria’s agricultural products, foster sustainability, and encourage community engagement with local food systems.
• Agritourism Support: Initiated projects such as the Geothermal Tourism and Food & Fibre Prospectus have been launched to capitalise on agritourism opportunities, leveraging the region’s competitive strengths.
Export Promotion:
• Supported $6.69 million* in export sales through trade missions and regional representation, enhancing the region’s global market competitiveness.
Water Management and Drought Resilience:
• A $13.53 million Drought Support Package was announced on 30 September 2024, including $12.1 million for grants to assist farmers in preparing their properties for drought and dry seasonal conditions.
Clean Energy Initiatives:
• Advanced renewable energy projects, including the Barwon South West Renewable Hydrogen and Energy Investment Opportunity. These initiatives focus on renewable energy mapping and hydrogen development, positioning the region as a leader in clean energy innovation.
Grants and Support:
• Assisted 27* organisations to participate in Trade Missions and events aimed at expanding market access and innovation.
Affordable and Worker Housing Initiatives:
• Regional Worker Accommodation Fund: Launched with a $150 million investment to create affordable housing for workers in key industries such as agriculture and agribusiness, forestry and timber processing, tourism and hospitality, construction, renewable energy and healthcare services.
• Portland Villages Housing Project: A housing framework has been developed to support disability-inclusive and community-focused housing.
Infrastructure Support for Housing Development:
• Unlocking Terang Housing: Infrastructure upgrades to release of 10 immediate residential lots, with plans underway for an additional 133 lots.
Infrastructure
Key Infrastructure Investments:
• Maroona Line: A $150 million investment to improve freight logistics and reduce carbon emissions.
Tourism Infrastructure:
• Twelve Apostles Precinct Redevelopment: A $126.42 million investment to enhance tourism facilities, improving visitor experiences and driving regional economic impact.
These initiatives demonstrate a strong commitment to sustainable growth, leveraging the region’s agricultural and economic strengths, addressing critical housing needs, and investing in transformative infrastructure projects to enhance economic development and community wellbeing.
* reported funding for Barwon South West which includes Great South Coast
Global Victoria is a key partner in Austrade’s TradeStart program, designed to supercharge Victoria’s food and fibre exports. TradeStart delivers Austrade services to Australian exporters in collaboration with state and territory government agencies.
In Victoria, five regionally based Trade Managers specialising in food and fibre exports provide one-on-one, tailored TradeStart services aimed at helping local businesses grow and expand into priority international markets.
Their support includes export development planning, market selection insights, regulatory guidance, and valuable connections to international markets. Trade Managers can also refer clients to relevant government support areas to address specific business needs, working closely with Regional Development Victoria and Agriculture Victoria.
If you're a Victorian business looking to enhance your food and beverage exports, please complete the online form today global.vic.gov.au/contact-us
The dairy sector offers a variety of investment opportunities driven by innovation, sustainability, and growing consumer demand.
Here are the key areas to consider: DAIRY FARMS 633
Sustainable Dairy Practices: Investments in technologies that focus on energy efficiency, sustainable water usage and conservation, and waste reduction are vital. Alternative energy sources emerging include Solar power, hydrogen energy and biogas systems to assist in reducing the environmental footprint of dairy operations and aligning with global sustainability practices and goals with the focus on farm profitability.
Technological Innovations: The sector is increasingly embracing change via research driven adoption of automation robotics, and Internet of Things (IoT) solutions. Smart milking systems, virtual fencing, AI-driven herd management, and real-time monitoring tools for animal health and productivity are creating avenues for investment to improve efficiencies in profitability and sustainability.
Value-Added Dairy Products: Ongoing research into benefits of various pastures including multispecies, drought resistance and soil variations throughout the region with aim of increasing home grown fodder production and consumption to improve sustainability, profitability and reduce emissions are attracting attention.
Health and Wellness Trends: There is untapped potential in milk protein fractions and pharmaceuticals (e.g., whey, casein, lactoferrin, colostrum, antibiotics, probiotics, etc), which can be developed into high-value nutritional products for the fitness and health markets.
Export Markets: Rising demand for dairy products, especially in developing countries, provides export opportunities. On farm growth and profitability leading to expanding manufacturing capabilities and tapping into regions with high consumption growth can yield strong returns.
BILLION LITRES PRODUCED 1.85 COWS 280,000 In the 23/24 Financial year:
*Source: Dairy Australia data for western Victoria
Sustainable Packaging & Waste Management Solutions: As regulatory and consumer pressure for eco-friendly packaging increases, investments in biodegradable, reusable, or recyclable packaging for dairy products are becoming critical. Microbial use in food waste reduction and improve food production enhancements.
Animal Health and Feed Innovation: Ongoing research into benefits of multispecies pastures to increase milk production and seaweed additives to reduce emissions are attracting attention. These technologies not only improve sustainability but also enhance production efficiency.
The Great South Coast is a significant beef and lamb producer, accounting for 29.5% and 33.1% of Victoria's total beef and sheep meat production, respectively, amounting to $1.39 billion in Gross Value.
Reliable rainfall provides an unparalleled season of nine months for pasture growing and successful meat production.
The Great South Coast takes advantage of a clean and green image alongside biosecurity benefits and commitment to net-zero emissions providing a competitive edge in an export-oriented market.
The production of sheep meat allows the region to capitalise on changing diets in emerging Asian economies. CSIRO’s Protein Roadmap for Australia forecasts the potential of red meat integrity systems for exports and for red meat for health and wellness markets to expand from $16.3 billion to 22.2 billion by 2030.
Investment opportunities in the sector include:
• Integrity systems in the red meat sector to help verify the origin of production, support compliance, prevent risks and support research
• Expanding Australian red meat exports into new geographic markets
• Turning lesser cuts of red meat into value-added protein powders and nutraceuticals
• Precision fermentation
• Cultivated meats.
The Food and Fibre Great South Coast region, bordered by the nutrient-rich Southern Ocean, is ideally positioned for sustainable aquaculture operations and investment, both pump-to-shore and freshwater.
The Southern Ocean’s clean, oxygen-rich waters and stable temperatures provide optimal conditions for a range of species. Inland, freshwater systems and consistent rainfall further diversify opportunities for pond- or tank-based aquaculture projects.
The region is known globally for the Budj Bim Cultural Landscape, the UNESCO World Heritage-listed site with Tae Rak Aquaculture Centre, café and tours, an example of aquaculture innovation dating back thousands of years and providing cultural experiences, stewardship and employment today.
Another standout example of success in the region is Southern Ocean Mariculture, an independent abalone farm located just outside Port Fairy. Established in 1996 by local abalone divers who still own and oversee the farm, SOM employs over 20 staff and produces Ocean Road Abalone, a brand supplying live and shelf-stable tiger abalone across Australia and select export markets.
The farm also ships directly to consumers, offers agritourism experiences and is a proposed demonstration site for a collaborative ocean energy project attracting international interest.
According to Managing Director David Lane, the farm’s success stems from its carefully chosen location, which also benefits from close proximity to Deakin Warrnambool’s Marine Science program, and strong support from local businesses, government and the community.
With aquaculture’s contribution to Australia’s seafood industry forecast to exceed $2 billion by 2030, the region’s proximity to export markets, strong infrastructure and skilled workforce offer a solid foundation for growth.
The Great South Coast is home to a budding horticultural industry, enabled by three key factors:
- Abundance of water for intensive horticulture
- Close proximity to the Port of Portland
- Diversity of land capability
Established in 2018, Volcano Produce farm is situated adjacent to Tower Hill - a dormant volcano between Warrnambool and Port Fairy in South West Victoria. The Illowa, Tower Hill and Koroit farming area is widely acknowledged as some of the best farmland in Australia. The volcanic soils are incredibly mineral rich and the produce from this area is nothing short of exceptional.
The farm is currently on 6 blocks (all within close proximity to the main farm) covering almost 30 acres of intensive fruit and veggies.
The growing success of the region’s existing horticulture industry stems from innovation and location. The Tower Hill and Koroit region is renowned for its historic potato production and in recent years has expanded to include fruit orchards, organic vegetables and herbs.
Further north, the Southern Grampians region is growing its reputation for high quality garlic, Australian natives, herbs, orchards, cut flowers and vineyards, with potential for other commercial ventures to thrive in the region’s rich volcanic soils.
During winter the farm produces around 15 lines of veggies, and during summer this expands to around 75 different lines of fruit and veggies. Due to the seasonal nature of the operation, the farm employs between 6-15 full time positions, plus additional casual labour when required.
Produce from the farm is currently sold locally from the roadside stall, home deliveries (on-line orders), local supermarkets, local restaurants, and weekend markets. Product is also shipped to Melbourne for sale through the Organic Grower Markets and internationally to high end restaurants in Hong Kong and Malaysia.
The farm also provides produce to many local food businesses and restaurants who turn the raw produce into jams, preserves, fermented products, pickled products, hot sauces, cordial syrups and liquors. Most of which are available from the Roadside Stall and on-line.
Volcano Produce has managed to incorporate a strong community and charity mission into the growing of premium Spray Free fruit and veggies. In doing so they have become an integral and highly valued part of the local community, and a model for other farms who wish to do likewise.
Artisan and small niche producers play an important role in increasing the connection between consumers and industry sustainability practices.
The Great South Coast of Victoria is calling all food artisans! This picturesque region is not just a haven for natural beauty but a burgeoning hub for culinary innovation and artisanal excellence. Whether you craft exquisite cheeses, craft beers, or indulgent chocolates, the Great South Coast offers the perfect environment to grow your business and captivate an audience seeking authentic, sustainable, and locally made products.
• A Thriving Tourism Market: The region attracts visitors from across the globe, drawn by iconic destinations such as the 12 Apostles Gourmet Trail, the South West Tipple Trail and the Port Fairy Taste Trail. Each offers immersive experiences, connecting producers with enthusiastic consumers.
• Premium Local Ingredients: The Great South Coast is known for its world-class agricultural produce, from fresh dairy and succulent meats to vibrant fruits and grains—a perfect foundation for your value-added creations.
• Sustainability at the Forefront: Many artisan businesses in the region embrace sustainable practices, aligning with the growing consumer demand for environmentally responsible products.
The Great South Coast is committed to fostering innovation and entrepreneurship in the food industry. Through grants and incentives, businesses can invest in state-of-the-art facilities, enhance production techniques, and explore new markets. With a focus on value-added products like gin, wine, ice cream, and boutique baked goods, the region provides unparalleled opportunities for growth.
Imagine your business as part of a network of artisans who are not just producers but storytellers. By investing in the Great South Coast, you join a community that values quality, craftsmanship, and the connection between food and place. Visit foodfibregsc.com.au/artisan-agri-business
The Green Triangle is one of Australia’s most significant plantation forestry regions. The Great South Coast includes the Victorian component of the Green Triangle Forestry Region, which is mirrored by the Limestone Coast region of South Australia.
This forestry estate makes up 20 per cent of Australia’s plantation timber supply covering 313,000 hectares. Approximately half of the estate is Tasmanian blue gum (Eucalyptus Globulus) with the remainder being softwood (Pinus Radiata).
The sector contributes more than $1.5 billion in economic output – which is 7% of the Green Triangle’s total economic output.
The Green Triangle is Australia’s largest collective plantation and wood processing zone delivering more wood products into domestic markets than any other region, producing:
• 35 per cent of Australia’s locally produced house framing and interior sawnwood;
• 48 per cent of the packaging and industrial grade timber;
• 25 per cent of the nation’s particleboard;
• 60 per cent of the poles, posts, fencing and similar products, used in the agriculture, horticulture and external environments.
World Bank Group Forest Action Plan predicts global demand for industrial roundwood will quadruple by 2050 with the supply deficit reaching 4.5 billion cubic metres.
The Great South Coast region offers significant investment opportunities in the hemp industry, driven by its agricultural strengths and emerging markets for sustainable products. Key opportunities include:
• Carbon Sequestration and Biomaterials
• Diversification of Agricultural Output
• Seed Production and Crop Optimisation
• Phytoremediation & Biosolid Stabilisation
• Removal of Toxins
• Filtration and Biochar Use
• Wastewater Irrigation
• Renewable Energy from Biosolids - Anaerobic Digestion
The hemp sector's growth is poised to strengthen the Great South Coast’s agricultural economy, offering sustainable solutions while meeting global demand for eco-friendly products. Hemp is cost-effective, sustainable, and capable of improving environmental health, while it enhances circular economy practices by turning waste into valuable resources. Hemp's versatility in wastewater and biosolid treatment presents a significant opportunity for sustainable waste management practices while contributing to cleaner water systems and improved soil health. Investments in research, processing infrastructure, and supply chain collaboration will be pivotal to unlocking its full potential.
The Australian organic industry provides a $851 million direct contribution to the Australian economy and 12,434 direct full-time jobs1.
Ibisworld reports organic farming revenue in Australia expanded at an annualised 8.4% over the past five years – including an anticipated growth of 9.0% to total $2.8 billion in 2023-24, with profit margins estimated to reach 25.4%. While domestic demand is projected to grow, the export market has the most significant potential, with Australia holding a large share - 53 hectares of certified organic farmland (approximately 70% of the world’s total organic land). Exports are forecast to grow by 29% annually between 2021/2022 to 2025-2027.
Consumers increasingly want sustainable organic products that improve their health and well-being, with an increasing trend in shoppers purchasing from all stores and outlets. Major retailers like Woolworths, Coles and Aldi are responsible for 70% of organic sales.
Southern Grampians-based organic farmers produce, process and package Certified Organic cereal crops, oils, flowers, and seeds.
The region currently produces 1200 tons of flaxseeds and 2,500 oats, barley, and plant-based proteins, which are sold to companies in the health food industry for processing.
Due to the lack of regulatory compliance in the organic food production industry, the demand for certified organic produce increased sharply over the past five years. The demand for organic food products is currently double what is produced.
The region offers substantial knowledge and expertise to farmers or investors interested in entering this market.
Certified organic farm management expertise and market access are available to farmers interested in diversifying from grazing to producing organic crops in the Southern Grampians region.
1 The Australian Organic Market Report 2023
A love of Manufacturing meets the drive for sustainability at Sustainable Plastic Solutions
With Quality being their number one focus, Sustainable Plastic Solutions (SPS) strive to create resins that are not just taking recycle away from landfill, but returning them into high end products in a true circular plastics economy.
With a strong focus on plastics exiting industrial, retail and agricultural settings, SPS have created the technology to process these materials back into high grade resins that can either return to their original uses or be used in moulding, thermoforming or extrusion applications. Their products are thoroughly tested by their Quality team in an on-site laboratory and come with a Technical Data Sheet to confirm mechanical properties.
Founders Matt and Elisha believe plastics manufacturers can be "green without compromise" and recycle products traditionally created with prime/virgin resins.
They have placed their business in the heart of Victorian agriculture to help deal with the issue of Agricultural plastics being sent to landfill, buried or burned on farm and are in a prime location to service the wool, beef, fat lamb, dairy and cropping industries within Victoria and also Australia-wide.
Early on, five local farming families ended up investing to get the recycling plant off the ground.
"Without that seed funding from farmers, the business wouldn't have happened. This was literally done off the backs of local people” Elisha said.
The site in Hamilton consists of 10 acres which includes their main production facility, an R&D facility and testing laboratory.
Their focus is collecting and recycling plastics from industry, agriculture and retail - especially those being sent to landfill.
The end goal of recycling these plastics is for them to be re-made into high end applications and preferably back into their original use. They have successfully completed a project to turn used Grain Tarps back into new and the next hurdle is turning old silage wrap into new silage wrap. This requires unique machinery, processes and testing regimes and in conjunction with our partner companies who specialise in the production of these products.
How is SPS striving to be different from other recyclers?
Onsite Power Generation: Due to their location and desire to be environmentally friendly, SPS have teamed up with AGL to meet their energy needs. This is done by a combination of on site Solar power and nearby windfarms, in conjunction with battery banks.
Balancing the Ledger: SPS don't allow plastics on site that are not tested in their laboratory. This is to confirm their machines are capable of recycling a feedstock to a high enough quality for resale into the manufacturing market.
Circular Economy: The ultimate goal is to return as many plastics as possible back to their original use.
“It is so important for the environment that plastics continue to be used rather than down-cycled. We are investing in the highest quality equipment from around the world that is fit for purpose and guarantees the quality of our outputs,” Matt said.
They don't work on a "push" model: SPS does not create recycled resin and then hope someone will buy it. They ask their customers what they require and create resin to meet their needs. This ensures that SPS always have a demand for their product and their customers are always satisfied with the resin they purchase.
The Great South Coast Region Commodities excel in sheep, grains, beef, and dairy cattle, generating nearly $2 billion in raw product exports.
Livestock products dominate agricultural output, with milk contributing $2.1 billion (ABS 2021).
The Great South Coast Value-Add Production has notable potential with only 26.1% of agricultural output processed locally, indicating untapped value-add potential. Dairy Product Manufacturing, the largest value-add sector at $548 million in 2021, is underutilised compared to state averages. Corangamite and Moyne LGAs lead in milk production. Warrnambool serves as a livestock processing hub, while forestry industries are clustered near the Green Triangle, Portland, and Mount Gambier. 80.9% of raw Forestry & Logging output is exported, missing opportunities for local sawmill manufacturing.
Great South Coast Value-Add Investment Opportunities of Dairy with Economic Impact and Investments - A potential 5% increase in Dairy Product Manufacturing output could generate $51.6 million in economic output and 63 new jobs. Expand facilities in Dairy Product Manufacturing, especially in Corangamite and Moyne LGAs, where milk production is concentrated. See GSC regional sustainable processing capacity at Camperdown Production Precinct.
Red Meat generates $312 million in local value-add, with significant underutilisation of raw inputs (31 percentage points lower than Australia’s average). Leverage the existing livestock production base by establishing additional meat processing plants near Warrnambool. Meat processing expansion could increase local value-add by $646 million, aligning with the industry's existing expertise.
Timber Sawmills product manufacturing has significant opportunities for growth. Forestry processing in Warrnambool and Portland has the potential for integration with South Australia's Green Triangle industries, focusing on high-demand products such as engineered wood and prefabricated components, furniture, flooring, and construction materials. Adoption of eco-certifications by local industries will increase access to premium markets valuing sustainable practices.
The Great South Coast has many wineries that produce award-winning wines, including family-owned wineries, historic estates, and boutique wineries.
Viticulture was pioneered in the Henty region in 1964 by Karl Seppelt, who accurately perceived it as an ideal cool region for the production of sparkling and delicate, aromatic wines. The sought after Drumborg, Crawford River and Hochkirch Vineyards make the most of the varieties of climate and rich volcanic soils producing Australia’s renowned and highly valued cool-climate wines. Current cool region varieties cultivated include Shiraz, Sparkling Shiraz, Cabernet Sauvignon, Riesling; Chardonnay, Pinot Noir, and Dolcetto.
In the picturesque backdrop of the Grampians, the pristine tourist town of Port Fairy and breathtaking Cape Bridgewater beaches, upmarket opportunities in the Henty & Grampians regions await the distinguished wine growers and makers alike…
Wineries include:
• Seppelt's Drumborg Estate
• Crawford River
• Basalt Wines
• Bochara Wines
• Pierrepoint Wines and Cellar Door
• Hochkirch Wines
• Suffoir Winery, Brewery and Distillery
• Wando Lodge Wines
• Herrmann Wines
• Crawford River Wines
• Cobboboonee Vineyard and Cellar Door
• Keayang Maar Vineyard
• Babche Wines
• Mepunga Wines
• Cathcart Ridge Estate
Investment in Seaweed research is needed to further develop regional opportunities in collaboration with the private sector.
The DeakinSeaweed Research Group in the Deakin Marine Research and Innovation Centre has extensive experience in seaweed research; with nationally and internationally recognised expertise in seaweed biology and ecology and application in sustainable aquaculture production, habitat restoration and carbon mitigation/sequestration science.
Moreover, our recent partnerships with the dairy industry have combined phycology (seaweed science), advanced analytical chemistry, microbiology, and agricultural science to examine the effects of supplementing dairy cow diets with a nutritionally formulated bespoke Australian mixed-species seaweed supplement and biochar, in isolation and combination, on the quality and production of milk, methane reduction, animal health and potential greenhouse gas emissions.
This research is ongoing, with preliminary results extremely promising, and opportunities to expand to simultaneously support the development of a sustainable seaweed industry and cost-effective benefits to improving sustainability and future-proofing the Australian dairy, meat and livestock industries.
The Great South Coast region of Victoria offers a range of lucrative investment opportunities in AgTech, driven by its advanced agricultural capabilities and supportive innovation ecosystem.
Investment opportunities in the sector include:
Smart Farming and Automation:
With a significant number of digitally integrated farms, there is demand for precision farming tools, IoT sensors, and robotics to optimise productivity, reduce labour reliance, and improve resource use efficiency. Technologies such as automated irrigation systems, livestock monitoring, and advanced dairy processing tools are highly sought after.
Sustainable Practices and Energy Solutions: Rising energy costs have fuelled interest in on-farm renewable energy solutions, such as fuel cells, solar-powered systems and energy-efficient technologies. Investments in bioenergy and hydrogen initiatives, supported by regional research hubs like Deakin University’s Hycel Technology Hub, align with the region’s commitment to sustainability.
Data-Driven Agriculture: AgTech startups focusing on data analytics, farm management software, and supply chain traceability tools are thriving. These technologies enhance decision-making, ensure product quality, and meet consumer demands for transparency.
Value-Added Products and Food Innovation: There is growing potential in developing high-value products like specialty dairy, plant-based proteins, and innovative food processing technologies. The region’s strong food manufacturing infrastructure supports these opportunities.
Collaborative Research and Innovation: The presence of world-class research institutions and AgriTech accelerators, such as the THRIVE APAC Accelerator Program, fosters innovation and commercialisation. Partnerships between startups, universities, and corporations offer scalable pathways for testing and implementing new technologies. thriveagrifood.com/work-with-us/
The Great South Coast’s established agricultural base, coupled with its emphasis on sustainability and technological innovation, provides a fertile environment for AgTech investments that address current challenges while driving future growth.
For more information, explore initiatives supported by Agriculture Victoria and the AgTech Regional Innovation Network (AgRIN).
Key Stats:
Asparagopsis seaweed is projected to feed at least 30% of Australia’s cattle herd by 2025.
$100 million+ opportunity for seaweed over the next five years, with the potential to scale to $1.5 billion over the next 20 years.
Australia’s
rural and regional areas are experiencing a resurgence, and the Great South Coast is ideally positioned for prosperity as a regional centre for agriculture, manufacturing, health and transport services.
Our region has superb liveability, a supportive business environment and is globally connected. From thriving coastal cities to historic inland townships, businesses wishing to establish here will find progressive and welcoming communities, quality infrastructure - including a superior roads network and the only deep-water port between Melbourne and Adelaide - as well as unparalleled natural beauty. The region’s reliable annual rainfall, access to groundwater and rich volcanic soils have formed the foundations of a thriving agricultural industry. Coupled with strong fishing and forestry sectors, the region is a leader in the production of world class food and fibre.
No matter the nature or size of your business, wellestablished infrastructure is in place to start and grow your business and export to Australia and the world. The Great South Coast is one of Victoria’s most accessible regional locations for importing and exporting goods, interconnected by sea, air and road. Freight and cargo are accessible through 6 deep-water berths, well-established freight networks, and numerous airports throughout the region.
Compared to metropolitan areas, commercial and residential property in the Great South Coast represents outstanding value. Communities across the region have a variety of affordable housing options at significantly lower prices compared to other regions of Victoria.
The Great South Coast has well established, export-oriented industries that have long provided economic stability to the region. In turn, these industries – manufacturing, agriculture, forestry and aquaculture – have provided important opportunities for small businesses to grow and thrive.
Business friendly councils and community
Our five local municipality Councils are committed to providing support and resources to help establish and grow businesses within the community.
meets lifestyle
Employment opportunities are strong across the region as our traditional industries continue to develop and remote working and digital connectivity opens a range of possibilities for people and businesses to relocate out of cities. Our region offers residents access to the amenities of city living across our larger townships, as well as the charm and comforts of tight-knit communities, all while enjoying the natural beauty of the region.
Perhaps the greatest attraction of the Great South Coast is the strength of community spirit. Our communities are well serviced by public facilities, schools and healthcare providers. Our strong community sport culture creates opportunities for young people and adults to come together through a range of social and competitive team and individual sports. Our local sporting and recreation clubs and public facilities provide a safe and welcoming environment for people to participate in physical activity. The Arts are another key component of many of our local communities, with world renowned galleries and community led theatre and working spaces. Quality education is available across the region’s diverse range public and private schools. Health and community services are dispersed throughout the region to support the needs and preferences of locals.
Home to some of Australia’s most spectacular coastline, as well as forests, plains and ancient rock formation, the communities of the Great South Coast offer a fantastic rural and regional lifestyle.
The Great South Coast is the home of health and wellbeing.
The Victorian Budget 2022/23 provides $5.7 billion for regional initiatives, taking the Government’s total investment in regional Victoria to more than $36 billion since 2015.
Locals living in the Great South Coast will also benefit from improvements to the South West TAFE library and learning hub in Warrnambool, and upgrades at Baimbridge College in Hamilton, Terang College and Mortlake P-12 College and the Glenormiston agricultural training centre.
There’s also investment to develop the Budj Bim Master Plan, supporting sustainable tourism growth at this World Heritage site and funding to establish a new statutory authority to manage and protect the Great Ocean Road.
The Great South Coast Regional Partnership consists of five municipalities extending from the Shipwreck Coast to the South Australian border and was established in 2016 to embrace regional economic development initiatives.
The Great South Coast local governments’ Economic Futures program embraces a community and market-led approach to identify the most prospective future highproductivity and high-value opportunities in the region’s economy, seeking to facilitate investments and policy reforms to unlock better value from the region’s strengths.
Great South Coast Economic Future works in partnership with Food & Fibre Great South Coast to facilitate regional investment. If you are interested in any opportunities and would like to discuss them further, the Great South Coast Economic Futures or Food & Fibre Great South Coast are ready to take your call. We can facilitate discussions and put you in touch with the key council and government representatives to discuss investment opportunities.
For investment and economic development enquiries, please contact:
Marlien Lourens - Program Manager
Great South Coast Economic Futures
Email: Mlourens@GSCeconomicfutures.onmicrosoft.com Mobile: 0416 644 431
Nicole Newman - CEO
Food & Fibre Great South Coast Email: ceo@foodfibregsc.com.au Mobile: 0419 132 685 foodfibregsc.com.au
