Global Food Marketer™
Educating & Enriching News of Global Food Markets
2025 Global Sustainability Trends: Navigating
New Expectations in Export Markets
April is Sustainability Month, a time to assess how the global food industry is evolving in response to environmental, economic, and social challenges. The urgency to address climate change is accelerating, with governments, businesses, and consumers driving stricter sustainability requirements worldwide.
For U.S. food exporters, today’s market presents an exciting opportunity to stand out. As global buyers increasingly seek sustainable solutions, U.S. companies that embrace eco-conscious production can strengthen their competitive edge.
Many are already making great strides in sustainability; the key now is proactively sharing that story in a way that resonates with international markets and builds lasting partnerships.
Global Sustainability Challenges and Policy Updates
Sustainability remains a key focus for global food systems, with increasing attention on reducing environmental impact across production, transportation, and packaging. As a result, many nations are introducing new policies aimed at promoting responsible resource use and minimizing waste.
2025 Global Sustainability Trends
IN 2025, SEVERAL REGULATORY UPDATES ARE SHAPING INTERNATIONAL TRADE
The EU Deforestation-Free Regulation (EUDR): Originally set to take effect in 2024 but delayed until 2025, this law requires companies selling into the EU to prove that their supply chains do not contribute to deforestation. For U.S. exporters, this primarily impacts soy and beef, with potential implications for coffee and cocoa products, depending on trade structures. To maintain market access, U.S. companies should prepare for enhanced due diligence requirements and documentation to verify compliance.
This includes mapping supply chains, improving traceability, and adopting sustainability certifications to meet EU standards. Engaging with suppliers and EU buyers early can help streamline compliance efforts. Food Export can assist by providing market intelligence, educational resources, and trade support to help U.S. exporters navigate these new regulations and maintain access to the EU market.
exporters must track and report their carbon footprint to comply.
To stay ahead, exporters can assess their supply chain emissions, with willingness to explore lowcarbon alternatives, and to work with suppliers to improve sustainability practices. Implementing carbon tracking tools and engaging with EU partners early can help ensure compliance and reduce costs. Food Export advisors are available to provide resources and guidance on navigating CBAM requirements and improving sustainability strategies for EU market
Japan’s 2030 Food Waste Reduction Goals: Japan continues to push aggressive waste-reduction policies, targeting a 50% reduction in food waste by 2030. U.S. exporters can strengthen trade relationships by showcasing waste-reduction efforts in production, packaging, and logistics to Japanese buyers, retailers, and foodservice partners.
To stay competitive, exporters should highlight efficient supply chain practices, sustainable packaging innovations, and initiatives that minimize food loss. Engaging with importers, distributors, and government agencies on sustainability goals and aligning with local regulations can enhance market opportunities. Proactively addressing these priorities can help U.S. products stand out in Japan’s increasingly sustainability-focused market.
Beyond packaging, sustainability encompasses three key pillars: environmental, economic, and social responsibility.
Canada’s Sustainable Packaging Mandates: Canada is introducing new recyclability and compostability standards for food packaging, requiring U.S. exporters to adapt to remain competitive. To prepare, exporters can evaluate current packaging materials, work with suppliers to transition to recyclable or compostable options, and stay informed on regional differences in recycling infrastructure across Canada. Collaborating with Canadian importers and retailers to ensure compliance with labeling and material standards can help avoid disruptions. Conducting packaging audits and exploring certified sustainable packaging solutions now can help position U.S. products for long-term success in the Canadian market.
The Market Demands Responsible Sustainability Practices
In addition to evolving regulations, consumer demand is driving a new era of sustainability in food exports. Gen Z and Millennial buyers, who now represent a significant share of global purchasing power, are actively shaping market expectations. These consumers prioritize transparency and authenticity, rewarding brands that substantiate their sustainability efforts rather than just stating them. Studies show they are often willing to spend more on brands that share clear,
credible sustainability practices, influencing retailers and manufacturers to adapt to their values.
This shift has opened new opportunities for traceability innovations, with blockchain and digital labeling making it easier to verify sourcing and carbon footprints. At the same time, sustainable packaging has moved from a trend to an expectation, with reusable and recyclable materials becoming the new industry standard across Europe and North America. By embracing these changes, U.S. exporters can strengthen brand loyalty, enhance market access, and differentiate themselves in a sustainability-driven marketplace.
WATCH OUR VIDEO: Sustainability: Changing International Expectations
Sustainability in Food Export’s Branded Program
U.S. food exporters can strengthen their competitive edge through the Food Export Branded Program, which reimburses up to 50% of sustainability-focused expenses. This includes costs associated with responsible packaging and labeling, such as transitioning to recyclable, biodegradable, and compostable materials, a shift that many brands are making in categories like snack foods, beverages, and pet food and treats.
Beyond packaging, sustainability encompasses three key pillars: environmental, economic, and social responsibility. Companies in the Branded Program have successfully incorporated sustainable practices such as upcycling food scraps, reducing water usage, and reusing sanitized packaging materials, all of which contribute to a more resilient and responsible supply chain.
2025 Global Sustainability Trends (cont.)
Transparent communication about the innovative work you are already doing is a key strategy for exporters.
Additionally, sustainability certifications like Organic, Fair Trade, and Rainforest Alliance help build trust with buyers and are also eligible for reimbursement. Companies can further strengthen their positioning by updating marketing materials to communicate their eco-conscious initiatives, a cost that is partially reimbursable through the program. By taking advantage of these resources, exporters can enhance their sustainability efforts, reduce waste, and unlock new market opportunities, all while meeting growing global expectations.
The American Advantage:
How U.S. Exporters Can Stand Out
The U.S. is already a global leader in agricultural innovation, responsible water use, and regenerative farming practices, giving exporters a strong advantage
when marketing to international buyers. One way to capitalize on this is by highlighting U.S. leadership in sustainability, particularly in precision agriculture, which reduces water and fertilizer use while improving yields. Advances in upcycling and waste reduction also help minimize environmental impact, and many American farms actively participate in carbon sequestration programs, lowering their net carbon footprint. Transparent communication about the innovative work you are already doing is a key strategy for exporters. Clearly outlining sourcing, production, and carbon footprint details in marketing materials, utilizing QR codes and digital labels to provide direct access to sustainability reports, and addressing consumer concerns around chemical inputs, water use, and packaging recyclability can help build trust with buyers.
Tailoring messaging to each market enhances success. For example, in Japan, where food waste reduction is a priority, exporters should emphasize waste-conscious production and portion-controlled packaging. The EU’s stricter environmental regulations require U.S. exporters to prove their sustainability commitments through carbon tracking and compliance with policies like EUDR and CBAM. In Canada, where buyers prioritize eco-friendly packaging and sustainable ingredient sourcing, exporters should also focus on cost-conscious messaging. In the Middle East, where water scarcity is a growing concern, highlighting water-efficient agricultural practices aligns with initiatives like Saudi Arabia’s Global Water Sustainability Initiative. By leveraging these strengths and using market-specific strategies, you can strengthen your global competitiveness while meeting rising consumer and regulatory expectations.
FINAL THOUGHTS Action Steps for 2025
‣ Stay informed: Keep up with regulatory changes affecting your key markets.
‣ Tell your sustainability story: Use marketing materials and certifications to prove your eco-friendly initiatives.
‣ Adapt to new expectations: Plan to invest in responsible packaging and sustainable sourcing.
‣ Utilize Food Export resources: Take advantage of the Branded Program’s reimbursements to support your sustainability efforts.
As global buyers continue prioritizing sustainability, U.S. exporters that proactively communicate their efforts will have a competitive advantage. Food Export is here to help you adapt and thrive in this rapidly evolving marketplace.
Market Profiles
Processed Vegetables & Pulses
Prepared/Preserved
Processed Vegetables & Pulses
Prepared/Preserved Seafood
Prepared/Preserved Seafood
Food Preparations
Food Preparations & Ingredients
Prepared/Preserved
Food Preparations & Ingredients
Prepared/Preserved Meats
Processed Vegetables
Prepared/Preserved Meats
Processed/Prepared
#1
Processed Food Export in Europe
$1.2 billion of U.S. Processed foods imports in 2023
12% increase of U.S. imports in 2023
As the primary gateway for U.S. food exports to the EU, the Dutch market sets the standard for sustainability compliance. With major ports like Rotterdam and a strong focus on responsible trade, aligning with EU regulations on traceability, packaging, and carbon reduction is key for U.S. exporters to stay competitive.
Alcoholic Beverages up 126%
Processed/Prepared Dairy Products
TOP U.S. FOOD PRODUCTS EXPORTED TO THE NETHERLANDS IN 2023
Prepared/Preserved
Learn more about the Dutch market.
Processed/Prepared Dairy Products
Alcoholic Beverages
Food Preparations
Alcoholic Beverages
Food Preparations and Ingredients down 14% Processed Vegetables and Pulses Up 24%
Non-Alcoholic Beverages
Prepared/Preserved
Non-Alcoholic Beverages
Alcoholic Beverages Non-Alcoholic Fats & Oils
Processed Vegetables & Pulses
Fats & Oils
Fats & Oils
Processed/Prepared
Syrups and Sweeteners
Prepared/Preserved Seafood
Syrups and Sweeteners
Syrups and Sweeteners
UPCOMING EVENT IN AMSTERDAM, NETHERLANDS
Food Show PLUS! at World of Private Label International Trade Show 2025 May 20-21, 2025
Food Preparations & Ingredients
Condiments, Sauces, Jams & Jellies
Condiments, Sauces, Jams & Jellies
Registration Deadline: April 23, 2025; $375
Condiments, Sauces, Snack Foods
Prepared/Preserved Meats
Alcoholic Beverages Non-Alcoholic Beverages Fats & Oils
8th top market for U.S. processed foods
$977.8 million of U.S. processed foods imports in 2023
$37 billion
estimated total retail sales of packaged food products in 2023 18% increase in retail sales since 2019
Australian consumers are prioritizing sustainability, driving industry leaders to develop reusable products, adopt eco-friendly materials, and enhance transparency in health, sustainability, and waste reduction.
Frozen Cakes, Sweet Pies, and Tarts
Learn more about the Australian market including retail, foodservice, and food-processing sector overviews and upcoming events.
UPCOMING EVENT IN SYDNEY, AUSTRALIA
Food Show PLUS! at Fine Food Australia 2025
September 8-11, 2025
Early Bird Registration: May 15, 2025; $250
Savory Snacks
Baby Food
$288.1 million
total U.S. exports of processed foods to Brazil in 2023
3rd largest market of U.S. processed foods in South America
218.6 million total population in 2023
59.9% growth rate of retail sales, packaged foods, since 2019
10th largest market for packaged foods, worldwide
Learn more about the
UPCOMING EVENT IN SAO PAULO, BRAZIL
Food Show PLUS! at Fi Global South America
August 26-28, 2025
Early Bird Registration: June 26, 2025; $250
Success Stories
B CORPS LEADING THE WAY IN SUSTAINABILITY
Certified B Corporations (B Corps) are setting a new standard for sustainability in global trade. These companies go beyond business as usual – meeting rigorous social and environmental benchmarks while delivering high-quality, ethically sourced products. Through Food Export’s programs, several B Corp-certified food and beverage companies
SUSTAINABLE SNACKING GOES GLOBAL
What started as a mission to make gluten-free food taste better has grown into a thriving export success story with a strong sustainability focus. The Gluten Free Bar (GFB), based in Grand Rapids, Michigan, prioritizes responsibly sourced ingredients, ecofriendly packaging, and a commitment to minimizing waste. With the support of Food Export-Midwest’s Branded Program, GFB has expanded its reach to Canada, achieving significant sales growth in 2023 and anticipated continued strong performance in 2024.
Discover how their values-driven approach to food is fueling international growth!
have expanded their international reach, leveraging sustainability as a competitive advantage.
This month, we’re highlighting B Corps that have successfully navigated export markets, illustrating that a commitment to responsible business practices can drive global growth.
REDEFINING THE BREW: A GLOBAL EXPANSION
Athletic Brewing Company, the largest non-alcoholic brewery in America, is redefining how modern adults enjoy beer. Based in Milford, Connecticut, the company has expanded its presence to Canada, Australia, Spain, and the United Kingdom; growing sales by 700% in just three years. With a focus on quality, innovation, and strategic global partnerships, they’ve successfully brought their brews to new markets.
Discover how they leveraged Food ExportNortheast’s Branded Program to fuel their international success.
Summer in the Cities
Food Export is set to host its premier event, Summer in the Cities Buyers Mission, connecting U.S. food suppliers with international buyers from around the world. Taking place across three major cities – Chicago, Illinois; Columbus, Ohio; and Jersey City, New Jersey – this event offers unparalleled opportunities for suppliers to showcase their products and secure global partnerships.
EVENT SCHEDULE:
• Chicago, Illinois – Aug. 4, 2025
• Columbus, Ohio – Aug. 6, 2025
• Jersey City, New Jersey – Aug. 8, 2025
Summer in the Cities is unique in its approach, combining the strengths of both the Midwest and Northeast agricultural regions in a single mission. Unlike other trade missions tied to large expos, this standalone event offers enhanced networking opportunities, deeper engagement, and customized educational components designed to support U.S. suppliers in expanding their global reach.
“This is our flagship event of the year,” Food Export CEO/ Executive Director Brendan Wilson said. “We are bringing together top-tier buyers with high purchasing power from every major market where we have In-Market Representatives (IMRs). This means participating U.S.
suppliers will have access to decision-makers from all over the world.”
High-Quality Buyers: Food Export expects to welcome around 20 international buyers from a diverse range of global markets, all actively looking for U.S. food products.
Increased Exposure: Each stop highlights a different state's food industry, giving buyers access to twice as many suppliers as other Food Export missions.
Meaningful Connections: With networking receptions, educational sessions, and structured one-on-one meetings, suppliers will have more time to build relationships with buyers.
Proven Success: In 2024, Summer in the Cities generated millions in actual and projected sales.
Summer in the Cities is ideal for U.S. food suppliers looking to expand internationally. Buyers in attendance will be actively seeking a wide range of food products, ensuring opportunities for suppliers across multiple categories.
For more information and to register, visit www.foodexport.org.
Driving Sustainability Across Borders
Food Export is proud to be a founding member of the U.S. Sustainability Alliance (USSA), working together to tackle climate change with innovative, practical, and resilient solutions.
Late last year, Teresa Miller, Food Export Chief Program & Partnership Officer of Food Export, joined the USSA Mission to Europe, visiting London, Brussels, and The Hague to share the incredible story of U.S. agriculture. From the diversity of our landscapes to the voluntary efforts of our producers, we highlighted the sustainable practices shaping the future of food.
A special highlight included sharing the inspiring stories of our suppliers, showcasing their commitment to sustainability through innovative practices in producing their products.
Together, we showcased the commitment of U.S. producers to sustainable and innovative food production.
Product Highlights
Seaweed Products:
Sustainable & Innovative
Seaweed-based foods are gaining traction globally for their sustainability, versatility, and nutritional benefits. U.S. companies are expanding their reach in markets like Canada, where demand for plant-based, ocean-friendly products is rising. Rich in minerals, antioxidants, and umami flavor, seaweed is a natural fit for health-conscious and environmentally aware consumers.
Examples of Export-Ready Seaweed Products:
• Seaweed snacks and crisps
• Dried and powdered seaweed for culinary use
• Kelp-based pasta and noodles
• Seaweed-infused seasonings and sauces
• Seaweed protein alternatives for plant-based diets
With its low environmental impact and high nutritional value, seaweed is positioned as a leading sustainable food innovation, opening doors for U.S. exporters in global markets.
Scallops & Ready-to-Cook Seafood
Consumers are looking for responsibly sourced seafood, and U.S. scallop producers are leading the way with Fair Trade-certified and sustainable harvesting practices. Ready-to-cook seafood is particularly popular in retail and foodservice, meeting the demand for convenience without compromising quality.
Examples of Export-Ready Seafood Products:
• Fair Trade-certified scallops
• Individually quick-frozen (IQF) scallops for foodservice
• Pre-seasoned or marinated seafood options
• Ready-to-cook seafood meals and meal kits
• Sustainable seafood blends for soups and chowders
By prioritizing ethical sourcing and eco-friendly processing, U.S. seafood exporters are gaining a competitive edge in markets that value transparency and sustainability.
Food Products Adopting Sustainable Packaging
As recyclable, compostable, and biodegradable materials become industry standards, leading U.S. brands are embracing eco-friendly packaging solutions across key food categories. The Food Export Branded Program helps U.S. companies offset the costs of responsible packaging and labeling, making sustainability a viable and competitive investment.
Examples of Export-Ready Products with Sustainable Packaging:
• Snack foods – Chips, cookies, and protein bars in compostable wrappers
• Beverages – Ready-to-drink coffee, teas, and functional beverages in recyclable bottles
• Pet food & treats – Resealable, biodegradable pouches for premium pet nutrition
With consumers increasingly making purchasing decisions based on sustainability, investing in greener packaging not only reduces environmental impact but also enhances brand appeal in export markets.
Food Export-Midwest and Food Export-Northeast Celebrate 25 Years of Strategic Alliance
A Quarter Century of Expanding Global Opportunities for U.S. Food and Agriculture [CHICAGO & PHILADELPHIA] – In 2025, Food ExportMidwest and Food Export-Northeast proudly mark the 25th anniversary of their strategic alliance, a partnership that has strengthened global export opportunities for U.S. food and agricultural suppliers across 23 states. Since aligning operations in April 2000, these two nonprofit organizations have worked together to empower small- and medium-sized food and agricultural businesses in their regions, expanding market access and enhancing international trade opportunities.
This milestone celebrates a shared vision of simplifying international success and enriching global exchange, while also reflecting on the tremendous growth and impact the partnership has had on U.S. agriculture over the past quarter-century.
The collaboration between Food Export-Midwest and Food Export-Northeast was founded on a simple but powerful premise: by working together, we could offer more opportunities, improve efficiency, and create better outcomes for U.S. food and agricultural suppliers.
Through this partnership, the two organizations have streamlined operations, enhanced educational and promotional programs, and leveraged resources to maximize export success. This collaboration has resulted in stronger market penetration, expanded supplier reach, and increased international buyer connections.
“This alliance has allowed us to be more effective in delivering programs and services that directly support U.S. exporters. Over the past 25 years, we have continually refined our approach, ensuring that businesses across our 23 states receive the highest level of support in reaching international markets.”
Brendan Wilson, Food Export CEO/Executive Director
At the heart of this 25-year partnership lies a shared mission, vision, and values that guide every initiative undertaken by Food Export–Midwest and Food Export–Northeast
The next phase of this alliance will prioritize innovation, digital transformation, and new market expansion, ensuring that U.S. food and agricultural businesses stay ahead in an ever-changing global landscape.
“With our continued commitment to our mission, vision, and values, we will keep empowering small- and mediumsized businesses, simplifying export success, and enriching global trade opportunities for decades to come.”
Teresa Miller, Food Export Chief Program and Partnership Officer
For more information about Food Export–Midwest and Food Export–Northeast, visit www.foodexport.org.
Upcoming Activities
Centro-America: A Grounded and Growing Region May 28, 2025
‣ Top Dog: Pet Food Exports Continue to Grow June 11, 2025
‣ That’s an Order: Avoiding Online Frauds and Scams June 25, 2025
Events & Buyers Missions
Look for Food Export teams at these upcoming global events, where we connect with industry leaders and showcase international trade opportunities. ERD Early Registration Deadline SRD Standard Registration Deadline
‣ Sweets and Snacks Buyers Mission Indianapolis, Indiana | May 12-14, 2025 SRD April 4, 2025
‣ Food Show PLUS! at HOFEX 2025 Hong Kong | May 14-16, 2025
‣ Food Show PLUS! At World of Private Label International Trade Show Amsterdam, Netherlands | May 20-21, 2025
‣ Food Show PLUS! At Thaifex ANUGA 2025 Bangkok, Thailand | May 27-31, 2025
‣ Dairy, Deli, and Bakery Buyers Mission at IDDBA2025 New Orleans, Louisiana | June 1-2, 2025
‣ Value Added Feed Ingredients Buyers Mission at the Pork Expo 2025 Des Moines, Iowa | June 4, 2025
‣ Food Show PLUS! At Food Taipei 2025 Taipei, Taiwan | June 25-28, 2025
‣ Specialty Food Buyers Mission at Summer Fancy Food Show New York, New York | June 27-28, 2025
‣ Focused Trade Mission to Mexico for Private Label, Retail, and Foodservice Mexico City and Monterrey, Mexico | July 13-18, 2025
‣ Food Ingredients Buyers Mission at 2025 IFT First Annual Event and Expo Chicago, Illinois | July 13-14, 2025
Global Food Marketer™
FOOD EXPORT ASSOCIATION OF THE MIDWEST USA® AND FOOD EXPORT USA®–NORTHEAST
We are non-profit organizations comprised of state agricultural promotion agencies that use federal, state, and industry resources to promote the export of Midwestern and Northeastern food and agricultural products.
Food Export–Midwest and Food Export–Northeast administer many services through Market Access Program (MAP) funding from the Foreign Agricultural Service (FAS)
Chief Executive Officer/Executive Director
Michelle Rogowski
Chief Operating Officer/Deputy Director
Chief Communications Officer/Deputy Director
Chief Program & Partnership Officer
Marketing & Communications Manager
FOOD EXPORT ASSOCIATION OF THE MIDWEST (FOOD EXPORT–MIDWEST)
309 W. Washington St., Suite 600 Chicago, IL 60606 USA tel: 312.334.9200 • www.foodexport.org
FOOD EXPORT USA–NORTHEAST (FOOD EXPORT–NORTHEAST) One Penn Center, 1617 JFK Blvd. , Suite 420 Philadelphia, PA 19103 USA tel: 215.829.9111 • www.foodexport.org
Food Export–Midwest and Food Export–Northeast administer many services through Market Access Program (MAP) funding from the Foreign Agricultural Service (FAS) of the USDA. Persons with disabilities who require reasonable accommodations or alternate means of communication of program information should contact us. Additionally, program information may be made available in languages other than English. Food Export–Midwest and Food Export–Northeast prohibit discrimination in all their programs and activities on the basis of race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, familial/parental status, income derived from a public assistance program, political beliefs, reprisal or retaliation for prior civil rights activity. To file a program discrimination complaint, go to https:// www.ascr.usda.gov/filing-program-discrimination-complaint-usda-customer.
Focused Trade Mission to Caribbean