Global Food Marketer™
Educating & Enriching News of Global Food Markets
Unlocking Growth in 2026
OUR PROGRAM YEAR HAS ALREADY BEGUN! HOW WILL YOU TAKE ADVANTAGE?
The new program year is already underway, and with it comes more opportunities than ever to put your products in front of international buyers. Whether you’re ready to expand your reach or just starting to explore global sales, 2026 is your year to open new doors.
Exporting is no longer just for the largest players. Today, small- and medium-sized companies across the U.S. are finding global buyers eager for high-quality, innovative food and ag products. And with the right tools, you can take those first steps confidently—without taking on unnecessary risk.
Food Export offers a full suite of programs designed to make market entry simple, affordable, and effective. Many
of them are free or low-cost, making them a smart first step for suppliers who want to test the waters before diving deeper into international sales.
YOUR EXPORT TOOLKIT: LOW-COST, HIGH-IMPACT
Exploring a new market doesn’t have to be overwhelming or expensive. Start with these practical, proven tools that help you research opportunities and connect with buyers:
Webinars and Video Presentations A series of educational webinars and video presentations that provide current exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation and export industry imperatives.
Export Essentials Online Our newly improved 11-chapter,
Sweets and Snacks Buyers Mission at the 2025 Sweets and Snacks Expo – Indianapolis, IN
self-paced course offers end-to-end instruction covering the fundamentals of successful exporting.
Product Showcases Put your products in front of buyers at global trade shows without the travel costs.
Online Product Catalog / Trade Leads Gain 24/7 visibility with vetted international buyers and receive qualified leads directly.
U.S. Foodlink Promote your products in our complimentary, bimonthly digital publication shared worldwide.
Virtual Consultations Schedule one-on-one time with InMarket Representatives for tailored market insights.
Exporting is no longer just for the largest players. Today, small- and medium-sized companies across the U.S. are finding global buyers eager for high-quality, innovative food and ag products. And with the right tools, you can take those first steps confidently—without taking on unnecessary risk.
Export Navigator Service An International Trade Advisory Service designed to provide tailored answers to both basic and intricate queries related to exporting.
Country Market Profiles Tap into the expertise of our 19 In-Market Representatives to help exporters understand opportunities and challenges within specific markets.
2026 BRINGS MORE WAYS TO CONNECT
In today’s trade environment, the most valuable opportunities come from personal connections and Food Export programs are designed to create them. This year’s calendar is packed with chances to meet buyers face-toface—or virtually—through Food Show PLUS! and Product Showcase events.
From Super Market Trade Show and ILDEX Vietnam, to high-profile shows in Mexico, Japan, Germany, and beyond, these programs help you:
• Build meaningful relationships with qualified buyers.
• Test your products’ fit in different markets.
• Gather on-the-ground insights to refine your global strategy.
Focused Trade Missions also provide a direct route into high-potential markets. In 2026, suppliers can join missions to Central America, Southeast Asia, Southeast Europe, West Africa, and beyond—each designed to bring you in front of vetted buyers actively sourcing U.S. products. These programs create targeted, efficient opportunities for growth without the uncertainty of going it alone.
START YOUR MARKET JOURNEY NOW
If you’re ready to explore new markets, the path is simpler than you think. Here’s how to get started today:
Identify Your Target Use Country Market Profiles and Virtual Consultations to choose the best market for your products.
Engage with Buyers Join a Product Showcase or Focused Trade Mission to build connections that count.
Stay Visible Year-Round Keep your products top-ofmind with U.S. Foodlink, the Online Product Catalog, and trade leads.
By combining these tools with your company’s strengths, you’ll be ready to step confidently into new markets and make 2026 a year of global growth.
THE OPPORTUNITIES ARE ALREADY HERE— WHAT’S YOUR NEXT MOVE?
Seafood Trade Show at the 2025 Seafood Expo Global in Barcelona, Spain
2026 Food Show PLUS!™ and Focused Trade Missions
REGISTER NOW—MANY EVENTS FILL QUICKLY! please check www.foodexport.org/events for date changes.
Food Show PLUS!™ Events
ASIA
‣ Food Show PLUS!™ at Super Market Trade Show
Chiba, Japan | Feb. 18-20, 2026
‣ Food Show PLUS!™ at FOODEX Japan
Tokyo, Japan | March 10-13, 2026
‣ Food Show PLUS!™ at Food & Hospitality Asia (FHA)
Singapore | April 21-24, 2026
‣ Food Show PLUS!™ at SIAL China
Shanghai, China | May 18-20, 2026
‣ Feed Show PLUS!™ at ILDEX Vietnam 2026
Ho Chi Minh City, Vietnam | May 20-22, 2026
‣ Food Show PLUS!™ at Thaifex ANUGA Asia
Bangkok, Thailand | May 26-30, 2026
‣ Food Show PLUS!™ at Seoul Food & Hotel
Seoul, South Korea | June 9-12, 2026
NORTH AMERICA & SOUTH AMERICA
‣ Food Show PLUS!™ at CHFA Now Vancouver
Vancouver, Canada | Feb. 21-22, 2026
‣ Food Show PLUS!™ at SIAL Canada
Montreal, Canada | April 29–May 1, 2026
‣ Food Show PLUS!™ at Expo ANTAD and Alimentaria
Guadalajara, Mexico | May 19-21, 2026
‣ Food Show PLUS!™ at Food Tech Summit
Mexico City, Mexico | Oct. 7-8, 2026
‣ Food Show PLUS!™ at Anuga Select Brazil
São Paulo, Brazil | April 7-9, 2026
EUROPE & MIDDLE EAST
‣ Food Show PLUS!™ at Seafood Expo Global Barcelona, Spain | April 21-23, 2026
‣ Food Show PLUS!™ Interzoo
Nuremberg, Germany | May 12-15, 2026
‣ Food Show PLUS!™ at SIAL Paris
Paris, France | Oct. 17-21, 2026
Focused Trade Missions
‣ Central America for Retail and Foodservice
Guatemala City, Guatemala and Panama City, Panama | Jan. 19-23, 2026
‣ West Africa for Consumer-Oriented Products Accra, Ghana | Feb. 3-5, 2026
‣ Vietnam for Wood Products at the HAWA Expo March 3-6, 2026
‣ Mexico for Cheese, Meat & Beverage Puerto Vallarta, Mexico | March 3-6, 2026
‣ Chile for Retail and Foodservice Santiago, Chile | April 15-16, 2026
‣ Southeast Europe for Feed Ingredients Sofia, Bulgaria | April 28-30, 2026
‣ Mexico for Retail and Foodservice
Mexico City, Mexico | July 6-10, 2026
‣ Taiwan for Retail and Foodservice Taipei, Taiwan | Aug. 18-20, 2026
‣ Canada for Retail and Foodservice Toronto, Canada | Sept. 9-10, 2026
‣ Southeast Asia for Retail and Foodservice Manila, Philippines and Bangkok, Thailand Oct. 5 -9, 2026
‣ Korea for Innovative, Healthy, & Convenient Products in Retail and Foodservice Seoul, South Korea | Oct. 27-29, 2026
‣ Middle East for Retail and Foodservice Dubai, United Arab Emirates | Dec. 8-11, 2026
Food Show PLUS! at SIAL Canada 2025 in Toronto, Canada
Market Profiles
Philippines
Alcoholic Beverages
Non-Alcoholic Beverages
Fats & Oils
Processed Vegetables
Prepared/Preserved
Processed Vegetables & Pulses
Food Preparations
Syrups and Sweeteners
Processed Vegetables
Prepared/Preserved Seafood
Prepared/Preserved
TOP
2024 U.S. PROCESSED FOOD EXPORTS TO THE PHILIPPINES
Condiments, Sauces, Jams & Jellies
Prepared/Preserved
11th largest market for U.S. agricultural and related products
13th largest country in the world
115 million
total population
$25.5 billion
projected retail packaged food market in 2029
Food Preparations and Ingredients
Chocolate, Confectionery and Snack Food
MARKET
Food Preparations & Ingredients
Snack Foods
Processed/Prepared
Processed/ Prepared Dairy Products Processed Vegetables and Pulses
Food Preparations
Alcoholic Beverages
Prepared/Preserved Meats
Chocolate & Confectionery
Prepared/Preserved
Prepared/Preserved Meats
Non-Alcoholic Beverages
Processed/Prepared Dairy Products
Dairy Products
Processed/Prepared
Learn more about the Philippines economic outlook, import trends, retail landscape, and opportunities for U.S. food and agri-food suppliers in this full market profile.
Non-Alcoholic Beverages Fats & Oils
Alcoholic Beverages
Oilseeds
OPPORTUNITIES
Alcoholic Beverages
Syrups and Sweeteners
Filipino consumers continue to prefer U.S. brands for their trusted quality and food safety standards. To address lower domestic production, the government is easing tariffs on key commodities, while retailers expand product offerings with more U.S. brands through high-end groceries and warehouse clubs. Growing retail presence in additional cities is further boosting sales of both local and imported products.
Non-Alcoholic Beverages
Seafood and Aquatic Food
Fats & Oils
Soups
Non-Alcoholic Beverages Fats & Oils
Condiments, Sauces,
Alcoholic Beverages
Processed Vegetables & Pulses
Morocco
Non-Alcoholic Beverages
Prepared/Preserved Seafood
2nd largest
U.S. export market for processed foods in North Africa
$38 million total U.S. processed food exports in 2024
37.3 million population of Morocco in 2024
Fats & Oils
Food Preparations & Ingredients
Processed Vegetables
Prepared/Preserved Meats
Syrups and Sweeteners
Prepared/Preserved
Processed/Prepared Dairy Products
Condiments, Sauces, Jams & Jellies
TOP 2024 U.S. PROCESSED FOOD EXPORTS TO MOROCCO
Alcoholic Beverages
Snack Foods
Alcoholic Beverages Food Preparations and Ingredients
Chocolate, Confectionery and Snack Food
Food Preparations
Processed Vegetables
Processed/ Prepared Dairy Products
Non-Alcoholic Beverages
Prepared/Preserved
Chocolate & Confectionery
Prepared/Preserved
Fats & Oils
Prepared/Preserved Seafood
Dairy Products
Processed/Prepared
Condiments, Sauces, Jams, and Jellies
Food Preparations
Syrups and Sweeteners
Curious how Morocco positions itself as a regional trade powerhouse and what that means for your export strategy? Learn more in our full market profile.
Oilseeds
MARKET OPPORTUNITIES
Alcoholic Beverages
Prepared/Preserved
Condiments, Sauces, Jams & Jellies
Non-Alcoholic
Seafood and Aquatic Food
Snack Foods
Morocco maintains a mostly duty-free import regime for U.S. products, while consumer demand continues to grow for more diverse choices. With efficient ports, roads, and rail systems, the country has established itself as a regional trade leader. Ongoing infrastructure development further positions Morocco as a key hub for access to broader African markets.
Processed/Prepared
Fats & Oils
Soups
https://www.foodexport.org/ourprograms/market-entry/virtual-consultations/
WE’RE
HERE TO HELP!
Food Export-Midwest
Cindy Curtis IA, IN, MI, MO, OK
312.334.9229, ccurtis@foodexport.org
Daniel Griffith KS, MN, ND, SD, WI
312.334.9217, dgriffith@foodexport.org
Edwin Olivieri IL, NE, OH, New York City
312.334.9225, eolivieri@foodexport.org
Food Export-Northeast
Deborah Ingravallo NH, NJ, PA
215.599.9747, dingravallo@foodexport.org
Juan Urbina CT, DE, MA, ME, RI, VT
215.599.9753, jurbina@foodexport.org
Logan Zweifel NY (excluding New York City)
215.599.9748, lzweifel@foodexport.org
Virtual Consultations
DO YOU HAVE MARKET-SPECIFIC QUESTIONS?
Virtual Consultations are the perfect tool to tap into the expertise of Food Export’s network of In-Market Representatives. Explore questions related to export plans and market expansion, like:
What are the labeling requirements for the market?
What are some common market challenges / barriers to entry? What are the general import requirements for the market? What is the marketability for specific products - is this a common product in the market, is this flavor popular, does this fit in eating trend, etc.?
Our in-market experts will do their best to answer your questions and deliver valuable feedback to help you achieve export success.
BENEFITS
Save time and money with on-demand consultations using video conference technology.
Ask market-specific questions and receive real time answers from our in-market experts.
Maximize your investment with export resources early in the planning process.
Gain export confidence through access to expert knowledge and resources to maximize your in-market activities
EXPLORE OVER A DOZEN MARKETS
Success Stories
FROM TRADE LEAD TO NEW MARKETS: U.S. WHELK EXPANDS REACH
By leveraging Food Export–Northeast’s trade lead opportunities and participation in Seafood Expo Asia, Ocean C Star LLC connected with buyers from Asia and the Middle East seeking premium U.S. whelk. These introductions helped open doors to new export markets and build long-term business relationships. Read the full Success Story.
TRADE LEAD SPARKS SALES TO CHINA FOR VERMONT PET SUPPLEMENT SUPPLIER
Under the Weather, a Vermont-based pet supplement maker, leveraged a trade lead from Food Export–Northeast to connect with buyers in China, turning those introductions into actual export sales. “Food Export’s support gave us access to buyers we’d otherwise never reach,” says the founder. Read more!
Establish New Contacts
2025 VIRTUAL CONSULTATIONS
Virtual Consultations offer U.S. exporters a 30-minute, one-on-one video session with an in-market representative—covering up to four tailored questions—for real-time market insights and strategic guidance at a cost of $60.
Food Show PLUS!™
Give Your Trade Show Presence a Competitive Advantage
Food Show PLUS!™ can enhance your international trade show results with introductions to qualified buyers, in-market briefings, on-site assistance, selfguided retail tours and post-show lead qualifications.
By leveraging the buyer relationships and local market expertise of our In-Market Representatives, you will gain a competitive edge over other exhibitors – resulting in getting more qualified leads from serious buyers.
Service Provided:
Introductions to Qualified
Buyers
Target Invitations to Buyers
Market Briefing
Easy Online Registration
On-site Assistance from IMRs
Activity Coordinator to Support the Event
Retail Tour
Post-Show Lead Qualifications
Interpreter During Show Hours*
Material Translation to Local Language* Store Checks*
*Service available only at specific trade shows, see trade show listing for details. Additional fees apply.
Optional Booth Space Package
Shared booth space options are available at select international tradeshows at an additional charge. Please see the individual trade show event page for details and availability.
https://www.foodexport.org/ourprograms/market-entry/foodshow-plus/
Cindy Curtis IA, IN, MI, MO, OK
312.334.9229, ccurtis@foodexport.org
Daniel Griffith KS, MN, ND, SD, WI 312.334.9217, dgriffith@foodexport.org
Edwin Olivieri IL, NE, OH, New York City 312.334.9225, eolivieri@foodexport.org
Food Export-Northeast
Deborah Ingravallo NH, NJ, PA 215.599.9747, dingravallo@foodexport.org
Juan Urbina CT, DE, MA, ME, RI, VT 215.599.9753, jurbina@foodexport.org
Logan Zweifel NY (excluding New York City) 215.599.9748, lzweifel@foodexport org
As a va l u ed p art i c i pa n t i n F o od Exp o rt ' s p ro g ra m s a n d servi c es ,
w e ' d l i ke t o o ffe r y o u th e FREE o p po rtun i ty t o hav e y o ur p ro d u c t s
f e atur ed in o ur u p c o m i n g n e ws le tter
U. S F oo d li n k i s p u
b l i s h e d b i- m o n th l y an d d i str i b u t e d b y th e
U S D A' s F o re i g n A gr i cu l tur e Se rvi c e ( F AS ) o verseas o ffi ces a n d
F o o d Ex po rt 's I n -Mar ke t R e pr e s e ntat i ves t o i m p o rte r s an d b u y er s
w e w o r k wit h T h e pu bl i c at i o n pr o vi d es i nternat i o n a l readers w it h i m p o rtant i n f or m ati o n a bo ut th e U. S reta i l an d f o o d s er v i c e
i n du s tri e s I t i n cl ud e s a " F e atur ed Pro d u c ts " sect i o n s h o w cas i n g U. S p r od u c ts re a dy t o e x p ort fo r ou r p arti ci pat i n g s u p p l i ers!
T h i s f e atur e i s a c o m p
Upcoming Webinars
September
Global Food Marketer™
FOOD EXPORT ASSOCIATION OF THE MIDWEST USA® AND FOOD EXPORT USA®–NORTHEAST
We are non-profit organizations comprised of state agricultural promotion agencies that use federal, state, and industry resources to promote the export of Midwestern and Northeastern food and agricultural products.
Food Export–Midwest and Food Export–Northeast administer many services through Market Access Program (MAP) funding from the Foreign Agricultural Service (FAS) of the USDA.
Brendan Wilson Chief Executive Officer/Executive Director
Michelle Rogowski
Chief Operating Officer/Deputy Director
Laura England
Chief Communications Officer/Deputy Director
Teresa Miller
Chief Program & Partnership Officer
Gina Donio Marketing & Communications Manager
FOOD EXPORT ASSOCIATION OF THE MIDWEST (FOOD EXPORT–MIDWEST) 309 W. Washington St., Suite 600 Chicago, IL 60606 USA tel: 312.334.9200 • www.foodexport.org
FOOD EXPORT USA–NORTHEAST (FOOD EXPORT–NORTHEAST) One Penn Center, 1617 JFK Blvd. , Suite 420 Philadelphia, PA 19103 USA tel: 215.829.9111 • www.foodexport.org
Food Export–Midwest and Food Export–Northeast administer many services through Market Access Program (MAP) funding from the Foreign Agricultural Service (FAS) of the USDA. Persons with disabilities who require reasonable accommodations or alternate means of communication of program information should contact us. Additionally, program information may be made available in languages other than English. Food Export–Midwest and Food Export–Northeast prohibit discrimination in all their programs and activities on the basis of race, color, national
