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Barcelona welcomes EBWA Trade Fair and Convention
Particularly Particularlyrenowned renownedisisits its Art Nouveau architecture Art Nouveau architecturefrom from the theperiod periodbetween between1885 1885and and1950, 1950, with works by Antoni Gaudí and with works by Antoni Gaudí andLluís Lluís Domènech Domènechi Montaner, i Montaner,which whichhave havebeen been designated designatedUNESCO UNESCOWorld WorldHeritage HeritageSites. Sites. Best known is Gaudí’s immense, Best known is Gaudí’s immense,but butstill still unfinished unfinishedchurch, church,the theSagrada SagradaFamilia, Familia, which whichhas hasbeen beenunder underconstruction constructionsince since 1882 and due for completion 1882 and due for completionby by2026. 2026.
“Last October, when we hosted the EBWA event in Athens, few could have predicted the global downturn and economic turmoil which we have experienced since,” said EBWA President Yariv Shapira. “To say that 2009 has been a challenging year for our industry, our members and our customers may be an understatement. As a result, this year’s event here in Barcelona may be one of the most significant EBWA events of recent years. “Across east and west Europe and further afield too, we are starting to see early signs of economic recovery and the ‘green shoots’ of future opportunities. The importance of environmental sustainability, customer
service and perception as well as good hydration have never been higher on the global agenda. “This year’s EBWA event is therefore perfectly timed to allow our members and the stakeholders of our industry to meet, unite, exchange and share new visions and ideas, challenges and opportunities that we all face and go forward together to create a new horizon with a revived passion that will ensure our success in the coming decade. Europe is an acknowledged leader in environmental protection, resource saving, ecological foot-printing and comprehensive health impacts.
determination to develop solutions to resolve these challenges further still with modern products, improved services, sustainable water management and improved logistics. Cultural differences, diversity of languages, economic stability, variation in population and national
regulations challenge our industry and our members daily on the legitimate need for water coolers and place EBWA at the forefront of representing industry interests. “I look forward to meeting every one of you personally at the EBWA event.”
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Barcelona,the thecapital capital Barcelona, of Catalonia and the of Catalonia and the second largest city second largest city inin Spain,isisrecognised recognised Spain, as an international as an international centrefor forfinance, finance, centre commerce and commerce and the arts. the arts.
“For its part, EBWA members have the know-how and © cooler innovation 2009. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.
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TheEBWA EBWA The TradeFair Fairand and Trade Convention Convention dedicatedto to –-dedicated theinternational international the watercooler cooler water market–-will willbe be market heldininBarcelona Barcelona held from20-22 20-22 from October2009 2009 October
www.foodbev.com/cooler Issue 23 - October · November 2009