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COOLER innovation


foodbev com A world of food and drink

Hygienic solutions


Keeping the industry sparkling clean



Bottled water cooler manufacturing

INSIGHT sponsored by

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Industry updates

漏 cooler innovation 2009. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890.

Issue 23 - October 路 November 2009

Inside this issue 5 6 6-17 18-19 21-24 25 26-27 28-33 34



62 66

71 73 78 80 82

The editor’s view Mind your language.

Cooler business For regular industry news updates, visit

Business Events Innovations Vending Marketplace Drinking water Association

Community The latest news from Thames Water’s London On Tap campaign.

Technical innovation

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A clear solution Dutch based company Hygienic Solutions explains its philosophy to cooler innovation Editor Hannah Oakman.



Spin the bottle

RC-Lux explains its new approach to hygiene for water coolers.

Medina Bailey takes a look at the latest bottled water cooler manufacturing trends.


sponsored by

Is your company safe from ‘brandjacking’?

EBWA event preview What can we expect from the Barcelona conference and tradeshow?

Watershorts News from the wider water industry.

Cooler views Hygiene first with Mike Hurst.



Bottling and storage The newest racking and storage solutions available on the water cooler market.

EBWA matters News of a change in focus in Germany.

Marketplace cooler innovation products and services guide.

Light at the end Some novel uses for water cooler bottles, courtesy of The Water Delivery Company blog.



Added functionality From the latest flavours to hot beverage offerings. sponsored by

© cooler innovation 2009. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890. Issue 23 - October · November 2009


No sanitization water-coolers From the spring right to your glass Disposable Dispenser-Transport cap 10 litres returnable PC bottle



designed for domestic market. 10 litres of cold water.



designed for offices. 30 litres of cold water. 10 litres of room temperature water.

For more information contact PICSA at or Tel. (+34) 928 789 111, Fax (+34) 928 780 108, e-mail:

product design:

is proud to introduce the new Ecobot and MaxiCooler

® ®, The next generation of cold-water dispensers that guarantee clean, safe drinking water without time-consuming maintenance. How do we do that? Very simple. Standar coolers pass water through an internal circuit, using pipes, tanks, taps and even pumps to cool it down, leaving it exposed to continuous risk of contamination. Ecobot make it simple, just cooling down the whole water-bottle. So the water you drink goes directly from the spring to your glass, without touching anything but the bottle. No cleaning or maintenance required. We think that is an innovation, don’t you?

The editor’s view

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Mind your language


roup Editorial Director Bill Bruce responds to all your feedback regarding the POU vs mains-fed discussions.

We began a fascinating debate a few months ago, questioning the use of the term point of use (POU) when referring to coolers which were not dependent on bottled water. We began to use the term ‘mains-fed’, but that too seems not quite right. As the world’s leading trade publication focusing on the international water cooler community, cooler innovation is written for and about those operating in or supplying the water cooler industry, so it is not surprising that we tend towards terminology that is in common use by our audience. But the debate began because we asserted that those who actually use coolers have no idea what we are talking about. What does an end-user want from any water cooler? Quality water, at the desired temperature. And that is what all water coolers do. They all dispense quality water at the desired temperature - at ‘point of dispense’. The actual ‘point

COOLER innovation

of use’ might be at the office desk or on the commute to work. The ‘point of use’ is actually when the cup touches the lip! On that basis, the term POU means nothing at all to the end user. A correspondent recently suggested that: “The term ‘mains-fed’ puts people off a little. They think that it’s chilled tap water!” Well, there’s both the problem and the solution. While I can see that cooler innovation, or the industry itself, might refer to ‘mainsfed’, it would be worrying if this was terminology used when facing consumers. Who are this industry’s customers? Well, until we begin to see a serious uptake in home coolers, customers are office or facility managers and business owners. And what do they want? Well, clearly to provide a quality hydration option for their employees and visitors. I’m not offering a solution here. I am merely saying the definitions and

terminology we currently use to distinguish between bottled and non-bottled water coolers might make sense to us, but I am not sure that they make much sense to the end user. Maybe that’s one of the reasons why we have yet to see a breakthrough in the residential market. Consumers just don’t understand what we are talking about or are scared off by thinking that there is some sort of problem. We’d love to hear what you think and to see some

Bill Bruce

examples of marketing to customers which avoids the industry jargon. Read Bill’s blog in full at

From the Editor We hope you enjoy this issue of the magazine, which features the usual mix of latest news and innovations, with an in-depth look at the bottled water cooler manufacturing industry and how it is faring in the current climate. You may have noticed a difference in our business branding - from now on the cooler innovation title, along with our other publications in beverages, bottled water and dairy, are

Hannah Oakman

part of FoodBev Media Ltd. We believe this new name best reflects both our magazine portfolio and growing online presence at For those of you attending the EBWA Barcelona show, we look forward to seeing you there enjoying some Autumn sunshine!

foodbev com A world of food and drink

Published six times a year by FoodBev Media Ltd 7 Kingsmead Square Bath BA1 2AB United Kingdom Tel: +44 (0)1225 327890 Fax: +44 (0)1225 327891 E-mail:

EDITORIAL Editor: Hannah Oakman Deputy Editor: Medina Bailey Senior Designer: Jolyon Edwards Designer: Kirstine Henderson Designer: Hannah Green Group Editorial Director: Bill Bruce



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Every effort is made to verify all information published, but cooler innovation cannot accept responsibility for any errors or omissions or for any losses that may arise as a result. Opinions expressed in articles do not necessarily reflect those of FoodBev Media Ltd. cooler innovation welcomes contributions for publication. Submissions are accepted on the basis of full assignment of copyright to FoodBev Media Ltd unless otherwise agreed in advance and in writing. We reserve the right to edit items for reasons of space, clarity or legality.

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© cooler innovation 2009. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890. Issue 23 - October · November 2009


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International cooler industry news

Business Strauss Group closes acquisition of 100% of Tana Industries


fra Strauss, Chairperson of Strauss Group, and Gadi Lesin, President & CEO of Strauss Group have announced the closing of an agreement to acquire 100% of shares in Tana Industries and its Tami 4 Water bar system, through the group's subsidiary H2Q Water Industries Ltd. Gadi Lesin, President & CEO of Strauss Group commented: “Strauss Group welcomes Tami 4's managers and employees into the Strauss Group family today. We are fully committed to Tami 4's continued growth and prosperity as well as to retaining its high level of customer service, and we are convinced that together we will create a company that both leads in, and develops healthy, quality tap water solutions, in and away from home, in Israel as well as globally.” Following the successful completion of the due

diligence process and receipt of all approvals required by State authorities, H2Q, which is controlled by Strauss Group has now completed the acquisition of all of Tana Industries shares. Strauss Group, Israel's second largest food and beverage conglomerate, has, over the past few years, become an international corporation with a steadily growing part of its business conducted outside of Israel. The Group employs 11,600 people and operates 19 production sites in 11 countries.

The Group collaborates with a number of leading multinationals - Danone, PepsiCo and Lavazza and is traded on the Tel Aviv 25 Index. H2Q is a joint venture between Strauss and a group of scientists and entrepreneurs. Strauss Group started investing in this venture approximately three years ago, managing it as a start-up alongside other Group businesses. Tana Industries is the company behind the Tami 4 brand. Founded in Kibbutz Netiv HaLamed Hei in 1971, Tana is today a home drinking water solutions market leader in Israel with presence in approximately 250,000

The Tami 4

households, and is a world leader in the development, production and marketing of water purification, filtering, heating and cooling dispenser systems for home and office.

Norit Filtrix wins NSF backing


orit Filtrix is proud to announce that its complete H2OK product line of mains-fed water filters has recently been certified by NSF International according to the relevant standards 42 and 53. Norit Filtrix Product Marketing Manager Frank van Heusden commented: “The NSF certification is important to us, because it not only proves that the reduction capabilities are up to standard, but it also ensures the products are safe to use in any kind of residential or commercial application.” The NSF logo will now appear on all Norit Filtrix’s mains-fed products. © cooler innovation 2009. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890.

6 NEWS Issue 23 - October · November 2009


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Top certification for Oasis Polish plant


uropean water cooler manufacturer Oasis Europe has successfully achieved the ISO 14001 certification for its Polish manufacturing facility. The certificate was awarded for maintaining its operations in an economically sound fashion, whilst minimising environmental impact. The company also continues to maintain its iso 9001 quality rating. Increased awareness of sustainable development gives environmentally credible companies a competitive edge in national and international markets. A certified environmental

management system ISO 14001 : 2004 proves that Oasis Europe has taken active steps to fulfill its responsibilities. An ISO 14001 : 2004 certificate proves that Oasis’ environmental management system has been measured against a best practice standard and found compliant. Issued by a third party certification body/ registrar, the certificate lets its customers know that it is actively minimising the environmental impacts

The Polish plant

of its processes, products and services.

and regulatory compliance.

Created by the international organisation for standardisation (ISO), it is based on the two concepts of continual improvement

In addition to ISO 14001, Oasis Europe continues its ongoing commitment to quality through its ISO 9001 quality programmes.

The Water Cooler Company signs Enki distributor deal


he Water Cooler Company has been appointed exclusive distributorship for the Enki water cooler in the UK.

The Enki water cooler has been designed by Jacob Jensen and is the first example of a collaboration between a design company and a water cooler manufacturer. The Wodor Group, a Danish production and export company of water coolers who developed the Enki, signed the agreement with The Water Cooler Company in early September for both direct and indirect sales channels. Commenting on the development, Robert Laughton of The Water Cooler Company said: “We are extremely proud that we have reached an agreement

regarding the Enki. We think that the Enki is the first major evolution in water cooler design in many years - and will help revitalise the product range of our company and other water cooler companies in the UK. “This water cooler is to be a leading part of our range of mains-fed water coolers across TheWaterDeliveryCompany. com, TheWaterCooler and Drinking - our main customer websites.” Wodor Export Manager Jakob Soderberg added: “The Avex Show in Birmingham proved to Wodor that the ENKI is a

very attractive product and many different businesses can see it as a supplement to their existing product range - from coffee vending firms to bottled water and mains-fed water cooler businesses. “The Water Cooler Company is an ideal partner with strong knowledge of the UK market and a strong London based client base. Most importantly they share our passion for good looking products and unique design.” The Enki is the first mainsfed water cooler that can be operated from two sides via a finger touch display. Made from high quality stainless steel it has been designed to take a prominent place in any office or home.

The Enki

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Oliver Rodés expands its facilities


aboratorio Dr Oliver Rodés, the leading Spanish private water testing centre has sustained growth for a decade and expands its facilities to reach 2,200 square metres. Laboratorio Dr Oliver Rodés is maintaining growth and this has led the laboratory, the main private water testing centre in Spain, to almost double its facilities with the acquisition of an industrial warehouse with a total area of 1,000 square metres. This investment allows Oliver Rodés to expand and update the laboratory area with new and more modern analysis techniques and give more space to the specialist area of water coolers and mains-fed sanitisation tests, assessment and training. The consulting activity provides great value to the company based both on its own knowhow and in collaboration with international organisations and experts in the water sector such as NSF International and Watermark Consultancy. It mainly focuses on consulting in the fields of Food Security and Environment.

The company has tripled its workforce since 2000. Jordi Oliver-Rodés, General Manager of Laboratorio Dr Oliver Rodés commented: “Maintaining this steady growth meant we needed to expand our facilities ahead of schedule. Our ongoing commitment to quality and innovation are key factors to maintain growth in times of crisis.” The extension will enable the company to reduce the work rate and improve the work conditions of its team. On the other hand, the expansion also allows Oliver Rodés to provide their customers with new services such as studies of plastic migration of substances into water like bisphenol A (BPA) at really low parametrical values and testing the sanitisation effectiveness of a range of water dispensers. Currently, Oliver Rodés works for hundreds of companies across Europe in the bottled water sector, food industry, pharmaceuticals, chemicals,

In the chemistry lab

healthcare sector and catering.

Oliver Rodés, great grandson of the founder.

Since founding in 1902, Oliver Rodés has become an authority on water analysis in Spain and enjoys a great reputation nationally and internationally. The company retains its family character, as it is directed by Jordi

Open to visitors to the 15th EBWA Trade Fair, you will be able to see the Oliver Rodés Bottled Water Museum, one of the largest collections of bottled water in the world with more than 5,200 bottles from 130 different countries.

From l-r: view of an antique laboratory machine, the bottled water museum and the microbiological laboratory © cooler innovation 2009. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890.

8 NEWS Issue 23 - October · November 2009


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WRAS laws must be upheld says Tana UK


ritish bosses may be inadvertently flouting laws designed to safeguard the quality of drinking water in the workplace. Nick Heane, Managing Director of Tana Water UK, an approved supplier of mains-fed water coolers to the NHS, warns that using components that have not been approved by the Water Regulations Advisory Scheme could lead to water contamination. According to Heane, many water cooler suppliers are themselves unaware of the legislation governing their industry. He makes reference to the Water Fittings Regulations and Scottish Byelaws document on the Water Regulations Advisory

Scheme website (www. which states: “Plumbing materials and fittings must be of a suitable standard. The Government requires water suppliers to enforce the regulations. It is a criminal offence to breach the regulations and offenders may face prosecution.”

He also drew attention to the clause: “It is not illegal to sell unsuitable fittings and appliances, but to install one would be illegal, so check suitability before purchase.” “The fact that people in the water cooler industry are claiming not to know about this law points to a widespread ignorance of the rules designed to keep our drinking water as safe as possible,” says Heane. “This means that it’s even less likely that facilities managers and company bosses will be aware of their

legal obligations when it comes to installing water coolers. As they say, ignorance of the law is no defence, so I’m calling on the government to educate businesses about the legal requirements to safeguard their drinking water supply.” Both the British Water Cooler Association (BWCA) and the European Point-of-use Drinking Water Association (EPDWA) offer WRAS approved training courses to their members.

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New Portola appointment for Europe


ortola Packaging has appointed Andrea Williams as Sales Manager for the European Union.

The company, which specialises in the design and manufacture of tamperevident plastic caps for the beverage market, stated that this new position was created to support the development of its activities in France and abroad. After studying International Business at the School of Management, UMIST,

Manchester, and foreign languages at the University of Hull, Andrea began her professional career at Mount Packaging Systems Ltd, manufacturer of filling machines where she held the post of Sales Manager EMEA. Andrea, who recently headed the European activities of the company Doyen Medipharm, manufacturer of automated

packaging lines has extensive experience in business development, including contributing to the expansion of businesses internationally. This experience has been gained by initiating the international activities of several SMEs. Andrea will be based in Paris and will be responsible for developing Portola Packaging’s presence in the region thus strengthening its European operations.

Andrea Williams

Greiner Packaging simplifies company structure


reiner Packaging is simplifying its business. As from 1 September 2009, Greiner Packaging International will be an independent legal entity which will unite all associated companies in the long run.

The Austrian Greiner Packaging will become a 100% independent subsidiary of Greiner Packaging International.

Willi Eibner, CEO of Greiner Packaging International, stated: “Our priority is to create the framework for a long lasting and successful development of the packaging facilities.”

Greiner Packaging is one of the leading companies in the European packaging industry. In 2008, the

To date, Greiner Packaging International has been registered as the Austrian part of Greiner Packaging.

company achieved annual sales of €376 million or 34% of the total Greiner Group sales. Greiner Packaging employs a workforce of 2,935 employees at 21 production sites throughout Europe.

Willi Eibner

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10 NEWS Issue 23 - October · November 2009


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Pure Revolution delivers safe drinking water to rural Mozambique


S based Pure Revolution has revealed its solution to address the extremely unsafe water conditions in rural Mozambique. These conditions were having a long-range health and economic impact on its people, so Pure Revolution customdesigned a PureOFlow water purification system. This system, which was donated a few weeks ago to a remote village in Mozambique is already improving conditions for its citizens. Mozambique's limited access to raw water supplies makes it dependent on its neighbours for about 50% of its surface water. Roughly 75% of the

population in Mozambique relies on groundwater sources. Mozambique is also particularly vulnerable to cyclical natural disasters. Tom Cartwright, CEO of Pure Revolution says, “While the main causes of death are Diarrhea and Cholera, let's not forget that this region of the world has high-prevalence rates of HIV/AIDS, and particularly in Cholera-affected regions.” PureOFlow custom-designed and delivered a non-electric water purification system for the people in this village. Up until now, their water

was so bad they could not even grow their own crops. After the PureOFlow system was installed two weeks ago, they have clean drinking water along with water for irrigating their fields using two modified

LifeOPure systems with special pretreatment. The PureOFlow reverse osmosis (RO) system removes up to 98% of the substances found in water both natural and manmade contaminants.

Premium Waters receives top certification


SF International has announced that Premium Waters is the first company to receive both NSF Bottled Water Certification and Level 3 Safe Quality Food (SQF) Certification. With safety top of mind throughout the food and water industries, Premium Waters a leader in the bottled water industry, has made it a priority as well. The NSF Bottled Water Certification programme is a comprehensive program that involves conducting extensive product testing and unannounced bottling facility audits, which encompass every aspect of the operation from water source to the filling room. The NSF audit verifies compliance with Good

Manufacturing Practices (GMPs), Hazard Analysis and Critical Control Points (HACCP), Food and Drug Administration (FDA) requirements and Codex Alimentarius guidelines. NSF laboratory professionals perform extensive product testing for over 160 chemicals, inorganic, radiological and microbiological contaminants. In addition to obtaining NSF Bottled Water Certification, Premium Waters also received the highest

level of SQF certification - Level 3. Recognised under the Global Food Safety Initiative (GFSI)benchmarked standards, SQF is designed to verify a supplier’s food safety and quality management system complies with international and domestic food safety regulations. “Investing in food safety and quality assurance is essential,” said Greg Nemec, Premium Waters President. “Consumers want peace of mind that the products they purchase have met the proper quality and safety requirements and obtaining SQF Level 3 certification, in addition

to NSF bottled water certification helps verify this process.” Premium Waters, solely owned by the Chesterman Company who has been in the bottling business for over 130 years, is one of the largest producers of private label bottled water in the US. Premium Waters bottles water for commercial, residential and retail clients in multiple sizes ranging from single serve sizes to 5 gallon bottles. Premium Waters also bottles a number of branded items including Chippewa Springs, Kandiyohi, Natures Crystal and Glacier Clear.

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12 NEWS Issue 23 - October · November 2009


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DS Waters of America partners with Susan Komen for the Cure


S Waters of America, a leader in the US home and office bottled water, filtration and office coffee delivery service has announced it has entered a three year alliance with Susan G Komen for the Cure, the world's largest breast cancer advocacy group. Through its home and office bottled water brands, DS Waters will make a $30 donation to Komen for the Cure for every new customer who starts service under the Komen Budget Plan, with a minimum annual donation of $100,000. The Komen Budget Plan programme is supported by major direct mail, print and internet campaigns throughout DS Waters’ US footprint. “Our entire organisation is excited to enter into a new alliance with Susan G Komen for the Cure,” said Joseph Silva, Director of Marketing for DS Waters. “We are honoured to help raise funds and awareness for this dedicated organisation determined to find the cures for breast cancer. Like so many others, this disease has impacted many of my close friends and family members and I am grateful to be a part

of this unique opportunity. We are all extremely privileged to be associated with such a devoted team.” In addition to new customer incentives, DS Waters will roll out a referral programme beginning in September calling on current customers to refer friends and family members to begin service. For each referral, DS Waters will make a donation to Komen for the Cure. In an effort to heighten awareness around the campaign, the caps on DS Waters’ 5 gallon returnable bottles will change to pink in support of the initiative.

“We hope to help make a difference in the fight for a cure one customer at a time.“

DS Waters CEO Stewart Allen (above left) and Dillon Schickli (above right) present $100,000 cheque to Susan G Komen for the Cure

“You may already be familiar with the bright green trucks within the majority of our fleet,” said Dillon Schickli, Co-CEO for DS Waters. “But now you will see something more. We will display a new 'Proud Partner of Susan G Komen for the Cure’ decal on all of our bottled water delivery service vehicles. This will serve as a reminder to our local communities of our commitment to the breast cancer movement.

We hope to help make a difference in the fight for a cure one customer at a time.“ DS Waters was inspired to partner with Komen for the Cure as a part of their dedication and ties to local communities, as well as their goal to provide responsible corporate citizenship. “Many of our employees families, friends and loved ones have been impacted by this disease and we are proud to be united with Susan G Komen for the Cure, an incredible organisation dedicated to saving lives and ending breast cancer forever,” said Stewart Allen Co-CEO, DS Waters. “This new alliance is our way of extending support to the community by offering those who select our brands of home or office bottled water delivery service an opportunity to help join us in the fight against breast cancer.”

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14 NEWS Issue 23 - October · November 2009


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Northern Ireland water chooses Nov Mono


ov Mono, Europe's leading designer and manufacturer of pumps, parts, grinders, screens and packaged systems, has won a new framework agreement with Northern Ireland Water (NI Water) for the supply of progressing cavity pumps and parts, including installation. NI Water, which is a Government Owned Company supplies 614 million litres of clean water to almost 795,000 households and

“We can meet the ever more challenging demands of handling wastewater in the 21st century.”

businesses across Northern Ireland and treats 134 million cubic metres of wastewater. The company operates 2,700 treatment works, reservoirs and pumping stations and maintains over 26,500km of water mains and over 14,500km of sewers. Commenting on the new agreement, Mark Viner, UK Sales Manager for Nov Mono, said: “As a specialist in wastewater treatment applications, Mono has the ability to provide

treatment works with a tailored solution that will considerably improve efficiency, deliver optimum performance and reduce energy and maintenance consumption. Importantly, Mono has the detailed knowledge and practical

experience to ensure that Northern Ireland Water continues to provide a high quality service across the country, which can meet the ever more challenging demands of handling wastewater in the 21st century.”

Everpure showcases ViruPure V-500 and Claris


verpure, a leading food service industry supplier, continues to serve the coffee and office water market, providing premium water filtration products that meet the demands of operators around the world. This year at the National Automatic Merchandising Association (NAMA) Everpure showcased three of its latest products: Claris, Smart Office Water and the ViruPure V-500. “Everpure understands the various needs of the coffee and office water markets and we strive to create innovative products that address these demands,” says Roy Parker, Marketing Manager of Everpure. “Our new products not only include the highest microfiltration technology, but they are

also engineered to provide the highest efficiency while saving the operator money through overhead and utility costs.” The ViruPure V-500 is the latest addition to the Everpure line-up of commercial grade drinking water systems. The V-500 Multi-Stage Purifying System reduces a wide array of contaminants including bacteria, viruses, cysts such as Cryptosporidium, Entamoeba and Giardia, particulates, Volatile Organic Chemicals (VOCs) and lead.

Everpure has also launched Smart Office Water, a turnkey water analysis program that provides office coffee and water operators with an easy method for testing and analysing their customer’s water. To provide assistance to the expanding specialty coffee industry, Everpure has introduced the Claris Water Technology system, a family of water filter cartridges specifically designed for hot drinks machines. These cartridges help reduce lime scale and harmful contaminants which affects water taste and odour, ultimately affecting the quality of the brewed coffee, espresso, tea and other hot drinks.

This new product is a highly engineered water conditioning system that provides water filtration and tailored hardness in one compact package. Everpure has been manufacturing commercial water treatment products, solutions and services worldwide since 1933. Everpure is also a trusted provider of water treatment products to the vending, consumer, marine and aviation markets, and has helped many industry leaders improve their water treatment. In 2004, the company became part of the Water Technologies Group of Pentair.

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16 NEWS Issue 23 - October · November 2009


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New look for software house Activewhere


ctivewhere has changed its corporate image as part of a rebranding process to better reflect its evolving position in the water cooler industry. Activewhere has a new internet site (www. integrating its new image and a whole new approach to interact with customers. The new site has many new resources for existing customers and prospects. These resources include several commercial presentation videos, online demos, training and technical

documentation, how-to training videos, e-learning, an interactive support area and much more. Activewhere has produced business software for the water cooler industry for the past ten years. The company has around 100 clients in 14 countries across three continents,

from small to large corporations. Activewhere has a work force of 15 people, the majority dedicated to development and support activities. As part of the company's expansion, Activewhere is creating international branches in other countries. This is to provide local support to international customers and to reinforce its commercial presence in certain countries/regions.

Activewhere believes its software offers four main benefits: distribution costs control and significant reduction; highly effective empty bottle stocks management; excellent cooler serial number tracking; and improved credit control.

Learn how to make a cooler with Canaletas


isitors to the EBWA trade show in Barcelona this October will have the chance to visit cooler manufacturer Canaletas as part of the plant tour programme. On 20 October 2009, EBWA have organised a plan tour, leaving from the World Trade Centre, including a tourist visit around the attractive city of Barcelona. Canaletas would like to welcome readers to join the tour and visit its high-tech factory, only 2km from the exhibition centre. The visit will include

a complete tour of the factory, with explanations of the most important steps in the manufacturing of a cooler and the main quality controls, including traceability of products. Canaletas has long been at the forefront of the hygienic design of quality water coolers. Regular readers of cooler innovation will know

Stop press OP presents The U - the new bottle rack from Baribua. From this October, France-based OP Crates, part of the Semo group, will begin distributing Baribua’s new modular bottle rack system on an exclusive basis. For more on this story, see this issue’s Focus - bottling and storage.

that its cooler models have been subjected to the EBWA Protocol 3 test which proves that a machine can be easily sanitised after it has been heavily contaminated with tough organisms such as Pseudomonas aeruginosa. This is much more of an issue in mains-fed coolers so it was good to note that the latest Canaletas machine to be tested was their new direct chill mains-fed cooler. It only takes ten minutes to display the whole process of how a Canaletas cooler is sanitised. Canaletas’ technical team will also explain the basic principles of refrigeration and how to apply these principles to a cooler. This will be very interesting for technical and nontechnical staff alike, to gain a better understanding of each component such as the compressor or fan condenser and how they combine to build a quality cooler.

The Canaletas direct chill model

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EVA General Assembly plus ‘image of vending’ workshop The European Vending Association (EVA) is holding its Annual General Assembly on 2 December, followed by a workshop entitled ‘The image of vending’ on 3 December 2009. The venue is the Dolce Hotel, La Hulpe, on the outskirts of Brussels (right, 30 minutes from the city centre). This year, EVA is celebrating its 15th anniversary. The two day event features a cocktail reception and gala dinner on the night of 2 December at Château de La Hulpe. On 3 December, the EVA is organising what it considers a “must attend” conference, entitled: ‘the image of vending’, also at the Dolce Hotel. The conference


will be presented under a special format in order to air viewpoints from all those participating. The room will be divided into eight tables, creating a perfect setting to discuss specific issues that the EVA has identified as barriers to the growth of vending. The event will bring together the major players in the

vending industry from Europe and beyond, as well as the trade press.

EVA and EPDWA The European Vending Association announced its new alliance with the European Point-of-use Drinking Water Association (EPDWA) during the Avex trade show earlier this year. The EPDWA, formed 10 years ago, is the association for POU manufacturers and distributors, with more than 150 members. The European Vending Association represents 58 companies and 19 national associations from all segments of the vending

industry, including machine and parts manufacturers, operators, payments systems, etc. EVA has a proven track record of positively influencing EU policies on behalf of the vending industry and is offering the benefit of its experience and lobby networks in Brussels to the EPDW. For more information, visit Issue 23 - October · November 2009

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Cosmetal innovates at HOST 2009 HOST, the world’s most important expo for the professional hospitality industry, is back in the Fieramilano, from 23 to 27 October 2009. HOST features six areas which offer a complete panorama of the market supply and its trends: Professional Catering; Professional Coffee Machines and Equipment for Cafés; Ice Cream and Pastry Shops; Bread; Pizza and Pasta; Hotel Industry; and International Coffee Expo. The show also provides training and information through many special events, conferences, seminars, demonstrations and presentations. More than 1,865 exhibitors from 134 countries will be presenting their goods and services. Cosmetal will be one of these, with its 80 square metres stand, in the Professional Catering Pavilion (stand G 21, Hall 1). The company has a very ambitious philosophy for ‘drinking water solutions’, taking note of end users’ desires and proposing innovations to address all the different market requirements. In accordance with its belief, it will present the latest equipment, specifically projected and developed to satisfy any need in relation to water dispensing, using Issue 23 - October · November 2009

the highest standards of technology and hygiene. The focus will be on Niagara and Jet, Cosmetal’s professional water coolers. The Niagara range has experienced both aesthetic and technical progress. The dispensing head and all the parts in contact with water, including the neck and the drip tray, are entirely in stainless steel, on all versions, including the standard, to prevent rust and guarantee greater hygiene. In addition, the new version of the cooler, available since mid June, features two cutting edge innovations: a self-diagnostic system and the energy saving. The selfdiagnostic system identifies the machine’s conditions and promptly signals possible failures or malfunctioning. The energy saving system, in turn, decreases the amount of power used when the machine is in stand by; on energy saving mode the cooler uses as much as 50% less energy than on regular operation. With the ever increasing awareness of the environment and ‘going green’, energy efficiency is now a prerequisite.



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The Editor’s pick of the latest products

Vivreau breaks the (glass) mould


ivreau’s latest version of its bottler system - the V3, will now be more desirable thanks to the introduction of Vivreau’s bespoke designed re-usable glass bottle. Replacing a successful ‘classic’ bottle design which has served the company well for 20 years was quite a challenge, but Managing Director Stephen Charles is proud of what his design team has achieved: “I gave them a challenging brief - to come up with a bottle that would be a suitable adornment to a boardroom table and

sit equally comfortably on the table of a two star Michelin restaurant. There’s no denying they’ve accomplished it. The market research speaks for itself.” The new bottle is sleek and modern. Designed to look like a carafe of purified water, rather than a bottle of expensive mineral water,

the bottle has a specially designed one piece cap which improves hygiene and permits storage and carbonation. To cut down on carbon emissions the bottle is produced in the UK and to further enhance sustainability Vivreau is no longer offering the option of a frosted bottle as the etching process requires acids which can damage the environment. Instead, the new bottles are made of translucent glass dyed with a hint of blue.

To reduce water wastage, Vivreau has moved away from 1 litre bottles. The new bottle design will come in two sizes - 750ml and 425ml, a size unique to Vivreau. The company’s research has shown that 1 litre bottles are rarely returned empty and that 425ml is the perfect size for a small meeting or for two to share in a restaurant. With the introduction of Vivreau’s designer bottle, environmentally friendly purified drinking water has come of age.

New InstantFOAM distribution deal for Aquacure


K supplier company Aquacure has announced a new distributorship agreement with DEB to handle their new range of InstantFOAM hand sanitiser. With the increased concern recently over swine flu, MRSA and the rise over the last few years of the ‘superbug’, Aqua Cure sought out a reputable partner with market leading products. The InstantFOAM range includes three sizes. It

comes in a pocket size dispenser, a larger 250ml dispenser for resale and for multiple users and finally a 1 litre dispenser unit that can be mounted in engineers’ vans, cooler workshop areas, reception areas, kitchens or general office space. DEB are proud of the fact that their sanitiser is dispensed as a foam and is

less likely to spill or splash during application than gel based products. No water is required so you really can install and use these dispensers anywhere. As well as killing germs, InstantFOAM contains conditioner and so is kind to skin and is also hypoallergenic thus minimising the risk of allergic reactions.

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Brita launches two new filters


erman filter manufacturer launched two new filters at the EuVend trade fair in 2009.

First was the Purity C1000 AC, an active carbon filter developed especially for the vending market and mainsfed water coolers. The Purity C1000 AC ensures the water has a pleasant taste and smell as well as being clear and hygienically safe. Secondly, there was a new decarbonisation filter: with the Purity C500, the cartridge filters in Brita’s

Quell ST product range see a high-performance boost. The Purity C1000 AC is part of the filter manufacturer’s cartridge family and fits in with the Purity performance tradition, producing consistently high water quality, simple handling and very high product safety. ‘AC’ means active carbon and in this case, stands for an active carbon block. The intake water is cleared of undesirable odours and taste taints with a particle retention rate of up to 0.5µm, in accordance with NSF Standard 42. The filter is also compatible with all three heads in the Purity C range. The filter is installed directly between the water supply and the access point of the upstream device. It can be operated horizontally or vertically. First, all of the intake water runs through expansion media, which retains course impurities. The active carbon filter then collects and retains particles that are 0.5µm in size.

Brita’s Purity C1000 AC filter

The active carbon filter is not made up of layered

carbon, but is made from a solid block; using a carbon block prevents channelling in the filter medium. This ensures that the filter produces the most consistent results for its entire service life.

handling when it comes to installing and exchanging the filter.

With a turnover of €275 million in 2008 and around 950 employees, Brita is a leader in its The compact size field, and the of the AC filter Brita brand is (240mm high by a leading name 85mm wide) meets in the global the requirements for water filtration the modern vending market. With machine and water headquarters cooler market. in Taunusstein (near Wiesbaden, Alongside this, Brita Germany), the also launched its company has Purity C500 Quell ST subsidiaries, at EuVend. partner With this new size in companies and Purity C500 Quell ST joint venture the Purity C Quell ST range, Brita will partners expand the capacity of the in over 60 countries on current Purity C range C50, all five continents and C150 and C300. operates production plants in Germany, the UK, For average water usage values with a carbonate Switzerland and India (via hardness of around 10˚, a joint venture). German hardness and a 40% Founded in 1966, the by-pass - the conditions inventor of table water filters required for coffee - this filter will process 6,500 litres for household use develops, of water. It fits all filter heads produces and sells drinking water filters for private and in the product range and also provides safe and simple commercial applications.

SIR it’s for you . . .


K based supplier Aquacure has launched a new Spacesaver Install Rail (SIR).

This pressure reducing ball valve with integral isolator and non-return, boasts more compact dimensions and lower weight than any comparable multi

component version but still includes a mounting point to fit a pressure gauge. It is able to accept a Waterblock (or, if required, a

microbore tubing reducer) as a standard attachment to the valve assembly. Capable of reducing incoming mains pressure from as high as 15 bar (200psi) down to 3 bar (40psi) and with its ease

of installation, Aquacure believes the SIR will prove a popular addition to its range.

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22 PRODUCT NEWS Issue 23 - October · November 2009

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Water filter cartridges specially suited to low-cost applications


bbeychart’s new ABC ‘Value Range’ injection moulded polypropylene in-line cartridge filters for use in cold and ambient water applications combine ease of fitting and changing with an affordable price for low-cost and low use applications from vending, table-top and mains-fed water coolers to light commercial and domestic under-sink installations, glass/dishwashers and small boilers. Two GAC models are the ABC1 for chlorine, taste and odour removal and the ABC2 with phosphate to add scale removal, both available in 1/4in female NPT, JG push-fit or push-fit elbow, 3/8in pushfit or spigot and 3/4in male configurations.

Model ABC3 is a phosphate cartridge for dirt, sand and scale removal only, with down to 5 micron rating and offered in 1/4in female NPT, JG push-fit or pushfit elbow, 3/8in push-fit or spigot and 3/4in male configurations.

The ABC4 is a 1 micron carbon block cartridge for scale, chlorine, taste and odour removal in 1/4in female NPT, JG push-fit and JG push-fit elbow plus 3/4in spigot models. All provide 6,000 litre service life and conform to

ISO 9001 and ISO 14001, with maximum operating specifications of 3 LPM flow, 125psi pressure and up to 100°F temperature. Cartridge size is 1.99in o/d with 10in length and the filters can be supplied with a user’s own brand label on orders of 50 or more.

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Atmospheric Water Systems launches Dewpointe

New mains-fed conversion kit from MTN



tmospheric Water Systems has launched its newest Dewpointe Atmospheric Water Generator, the DH9. The Dewpointe DH9 works by collecting the moisture from the air and turning it into drinking water. It is the only system on the market with an advanced 11 stage filtration system, guaranteeing that the water is 99.99% pure. Through the filtration process, the DH9 functions as a water generator, air purifier, water filtration system, dehumidifier, and all in one appliance, with the capability to produce up to 8.4 gallons of drinking water each day. “Our DH9 provides the purest form of water - unrivaled by tap or any bottled water.

Now, consumers can have access to clean drinking water at any time,” said Stephen Krauss, Executive Vice President, Atmospheric Water Systems. “In addition to the purity levels achieved by the Dewpointe DH9, the potential environmental benefits are evident. In one year alone, Americans consume 8.8 billion litres of bottled water. We’re proud to make a product like the DH9 that will help reduce these numbers.”

TN Products has recognised that there is a huge number of perfectly good working and good condition bottled coolers sat in warehouses in the current economic climate. On top of that there is a trend towards mains-fed water coolers being a replacement for a number of bottled cooler contracts in the field. Therefore the company has produced a mains-fed conversion kit comprising of a double float mechanism and incorporated pressure reducing valve to be able to adjust and fit up to 90% of the bottled coolers out there in the field.

commented: “This is a great addition to the range, on top of a reliable and good looking livery at the entry level bottled and mains-fed cooler end of the market. This gives MTN a serious chance of growing in stature as a serious and useful supplier to both areas of supply in the industry.”

Sales consultant Kevin James

WaterGroup launches new PURA mains-fed range


aterGroup, a leader in water treatment solutions, has introduced its new line of PURA mains-fed water coolers for businesses and homes. “WaterGroup’s mainsfed coolers are ideal for businesses looking to incorporate greener practices into their business or for those businesses looking to save money,” said Ryan Kirk, Vice President North American Wholesale for WaterGroup. “With a mainsfed water cooler, customers don’t have to throw out water bottles. And best of all they can save up to 50% on drinking water expenses monthly.” The mains-fed coolers use a quick change filter

system. This filtration system features different filter options which can be customised to the local water conditions, and they can be easily changed without spillage or mess. Customers can also add reverse osmosis (RO) and ultraviolet (UV) treatment options. WaterGroup’s PURA coolers are available in four models. PURA Ultimate A large internal storage reservoir makes this freestanding cooler a great option for applications requiring RO. This system

includes builtin automatic leak detection and shut-off. It provides hot, cold and room temperature water and features an in-tank UV and BioCote, which is a technology that controls germs on the exterior of the cooler. PURA Max Plus Offers hot and cold water with inline UV water treatment, leak detection and shut-off. Optional filtration and RO

make this ideal for growing businesses. PURA Max Provides all the same features as the PURA Max Plus without the UV. PURA Cool An economical bottle-less cooler option, this sturdy tower provides hot and cold water and includes a dual float device shutoff for enhanced safety. It offers optional external filtration and is ideal for small businesses.

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24 PRODUCT NEWS Issue 23 - October · November 2009


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Lavazza partners with Slow Food UK


avazza has partnered with Slow Food UK to support the growing interest and awareness of the Slow Food Movement in the UK. The partnership underpins Lavazza’s affinity with the world of gastronomy and culinary innovation, coupled with its interest in sustainable and quality produce. Slow Food UK works to break down barriers to achieve a better understanding of food and drink, and uses educational programmes, taste workshops and involvement with schools to inform from a young age. Also key to slow food is Terra Madre, a network of food communities devoted to preserve and protect the richness and diversity of

food heritage and promote methods of sustainable agriculture as the foundation of an alternative and more beneficial food system. Lavazza is a proud supporter of both Slow Food UK and Terra Madre, not least because of its own ¡Tierra! project, which promotes the sustainable sourcing of beans and supports coffee growing communities in

Honduras, Peru and Columbia. As Luca Piccini, Country General Manager UK, pointed out: “This partnership reaffirms Lavazza’s commitment to quality produce, grown and developed with care. We have no doubt that the Slow Food Movement will take hold in the UK and become an integral part of the nation’s enjoyment of food and drink.”

To learn more about the work of the movement, visit

News, views and industry updates online at

Prelude table top challenges migration to coffee shops


K vending machine manufacturer Westomatic Vending Services Ltd has reported a sharp rise in the sales of its Prelude table top hot beverage machine, which it somewhat surprisingly attributes, in part, to the economic downturn. Westomatic’s Marketing Manager, Mark Rhodes explained: “Due to the current economic situation, many office workers appear to be shunning their daily outing to the local coffee shop in favour of ‘stay-in’ office coffee.

Westomatic’s Prelude table-top hot beverage machine

Many of our larger customers report an increase in sales of Prelude table top machines, with speciality drinks such as latte, mochaccino and cappuccino, proving especially popular.” Mark continued: “An in-house table top machine not only offers premium tasting drinks at a fraction of the cost, compared to the high street, but with many businesses cutting back on staff during the recession, workers simply don’t have time to go out for coffee and so are making the most of in-house options. Mark said: “It could be that table top machines are challenging both the habitual migration to the high street coffee shop, and

also traditional large vending machines, as we’ve noticed a trend in modern city-based workplaces away from large machines towards our small table top model.” Westomatic has also seen a rise in interest in its Coffee Tower concept, a custombuilt unit that houses the Prelude table top machine and takes it into a new retail setting. According to Mark, the success of this could also be due in part to the recession: “Shoppers and commuters are possibly being more choosy with how they spend their cash, and are opting to buy premium quality, café style drinks at low prices from a vending machine, in preference to the high street coffee shops.” Mark concluded: “Despite the economic downturn, this is a real shot in the arm for

Westomatic’s Prelude Coffee Tower

vending, especially at a time when high street coffee chains such as Coffee Republic and Starbucks are struggling.”

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Frost & Sullivan reveals water quality the clear reason for water filters


rost & Sullivan, the Growth Partnership Company, announces the results of the end-user study, Voice of the Customer: Perceptions and Behaviors toward Water Filter Markets. The research measures consumers’ brand awareness, brand perceptions, current usage, consumers’ satisfaction with current water filter brands, reasons for purchasing water filters, and features deemed important in water filter products.

brands distribute in only a few countries and regional results tend to be skewed by a country or two-to-three countries.

percentage. Amway is most known in Thailand, Brita is most known in Australia, and Diamond is most known in Singapore.

This research surveyed water filter consumers within Australia, Indonesia, Japan, Malaysia, Singapore, South Korea, and Thailand (Apac region).

Across the Apac region, consumers’ top-of-mind brand awareness is low, and unaided water filter brand awareness is not aligned across the countries surveyed. Amway is the top recalled (unaided) water filter brand, although it is not a top owned or best perceived brand.

Television advertising and word of mouth show up as effective drivers of water filter brand awareness. For water filter manufacturers/ brands looking to increase marketing efforts, leveraging customers’ opinions might be a powerful tool to consider.

It appears the water filter market is not based upon regional brand distribution, as many manufacturers do not distribute their products within all surveyed countries, as discovered via brand awareness, preferences, and ownership results. Rather,

Brita, Diamond and Panasonic are owned and perceived as best according to by-country analysis, but do not have strong unaided brand awareness. Panasonic is recalled by consumers across most Apac countries, although by a low

Most water filter consumers are satisfied with their brand. Panasonic, Philips, Brita, Pure etc rank top for brand perception. Panasonic and Philips water filters are preferred within Malaysia, Thailand, and Singapore, while consumers

in Australia and Japan prefer Brita. These brands have the potential to build a stronger brand within the few Apac countries they serve and then tap markets beyond the borders of these few countries to achieve a reputation regionally. According to the survey, consumers consider the core function of improving water quality as the most important feature of a water filter. Most Apac consumers primarily purchase water filters to ‘clean’ their water (taste, etc are secondary reasons) and marketing efforts might be directed toward this basic function of water filters (improving overall health). The other important qualities of water filters are reliability, ease of use and affordability. Do-it-yourself installation and filter change indication lights are least important, as is brand name.

Global bottled water driven by developing markets


lobal bottled water consumption advanced 4.5% to 218 billion litres in 2008, according to the new 2009 Global Bottled Water report from leading drinks consultancy Zenith International. Growth of relatively low per person consumption in less developed bottled water markets helped to counteract the combined pressures of the economic downturn alongside public concerns over the environment. Asia/Australasia reinforced its position as the biggest volume regional market, achieving a 28% share, after a rise of 11%. Africa

“Broadly, it can be said that the bottled water world is split into two halves,” commented Zenith Market

Intelligence Director Gary Roethenbaugh. “The more mature markets of North America and West Europe

and the Middle East also recorded gains of 14% and 6% respectively, but hold a combined share of just 11%. Consumption increased in all other regions except West Europe, which remained static, and North America, which contracted by 0.7% in 2008. Despite a decline, the United States is still the largest national market in the world in both volume and value. © cooler innovation 2009. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890.

26 NEWS Issue 23 - October · November 2009


have witnessed a gradual deceleration over the past few years; whereas most other countries are continuing to drive growth of the category and this is likely to remain the case in the near future.”

• Still water continued to outpace sparkling water, reaching 86% of total volume

Other points highlighted by the Zenith report include findings that:

• Bulk sizes above 10 litres accounted for 36% of overall consumption.

• Consumption per person reached 32.3 litres in 2008, up 1.1 litres on 2007 • The United States and China were the two

Gary Roethenbaugh

biggest volume markets, with Indonesia and Mexico maintaining their lead over Germany in fifth place

The world’s top four bottled water companies - respectively Nestlé, Danone, Coca-Cola and PepsiCo - held a combined 31% volume share in 2008. Danone and Nestlé each own three of the top 10 brands by volume. The top five global brands in volume terms were Aqua from Danone, Pure Life from Nestlé, Wahaha from Danone, Aquafina from PepsiCo and Electropura also from PepsiCo. Coca-Cola and PepsiCo each have two brands in the top ten. Providing detailed forecasts by country for the next five years, Zenith predicts bottled water consumption will rise a further 18% to 259 billion litres in 2013.

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The 2009 Zenith Report on Global Bottled Water provides figures across 75 key countries plus smaller country groupings and includes a 12 month subscription to the

bottled water database at Contact Zenith International on tel +44 (0)1225 327900 or e-mail info@

East Europe Water Coolers 2009 For detail and insight on this exciting market, Zenith’s report examines the success of both the multinationals and smaller water cooler operators in East Europe.

Data 2004-08 Forecasts 2009-13 Market characteristics Leading distributors Leading bottlers and brands Support Unit placement your investment Identify decisions new growth Adapt quickly opportunities to change and allowing you remain aware to be early to of what your market competitors are doing

Contact us at, +44 (0)1225 327900 or order online:

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Drinking water issues

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First clown in space to advocate for water


irque du Soleil founder and soon to be space tourist Guy Laliberte will launch an art project promoting access to potable water for all, when he blasts off for the International Space Station.

ISS Expedition 11| NASA

The multimedia event is scheduled to begin on 9 October and will touch 14 cities on five continents, he told a video press conference from Star City, Russia where he has been training for his 12 day stay aboard the orbiting laboratory.

Soyuz approaches space station

“It will start with the Moon, the Sun and a drop of water,” he said, noting the life sustaining powers of water and threats to humanity such as water pollution and melting polar ice. Water woes are “the greatest challenge currently facing humanity,” he said, adding that former US Vice President Al Gore, singers Peter Gabriel and Shakira, Canadian environmentalist David Suzuki and astronaut Julie Payette, among others, have agreed to participate in the event from the ground. The Canadian billionaire is to become the first artist in space and the seventh space tourist to rocket into orbit

Guy Laliberte in his space suit

when he joins the crew of a Soyuz space ship for a 30 September launch to the International Space Station. A former tightrope walker and fire-eater now dubbed the ‘first clown in space’, he said he also hopes to turn cosmonauts into clowns by urging his Soyuz crew to don red clown noses during the trip.

Born in Quebec, Laliberte in 1984 turned a small acrobatic troupe into a global entertainment empire that now employs 4,000 people and generates 800 million dollars in ticket and merchandise sales annually. He is now estimated to be worth $2.5 billion, and is ranked 261st richest man in the world by Forbes magazine.

Matt Damon and pledge $2 million to Haiti water initiative


ctor Matt Damon (right) has made a big splash in the charity world with the announcement that he and the cofounder of, Gary White, are pledging $2 million to provide 50,000 people in Haiti with safe water and sanitation. “The situation in Haiti is extreme - it’s the poorest country in the Western Hemisphere and nearly half of its people don’t have access to clean water,” said Gary White at the opening of the Clinton Global Initiative Annual Meeting. “Expanding’s programming to Haiti will help people break the cycle of disease and poverty.” A social media campaign called the Haiti Challenge has also been launched to help fundraise for the cause. The

website contains plenty of opportunities for supporters to get involved, including everything from placing links on personal blogs to providing avenues for “in lieu of gifts” donations from supporters getting married. As’s website explains: “The Haiti Commitment will reach beneficiaries with grantdrive programmes while also exploring opportunities with micro-finance institutions.” In the case of reaching Haiti’s poorest, donations from

organisations such as Water. org will provide smaller businesses already attempting to sponsor Haitians with the most need with the ability to finally get the assistance they so long to give. has already been able to provide access to safe water and sanitation for communities in Africa, South Asia, and Central America, and is joining a growing community of organizations working to help the 60% of Haitians without access to clean drinking water. For more information on how you can join Matt Damon and Gary White on the Haiti water initiative and other water projects, visit

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28 NEWS Issue 23 - October · November 2009

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Coca-Cola Hellenic’s Special Commendation for water stewardship


t a glittering gala dinner in Munich, Germany, on 15 September, attended by over 500 industry representives, Coca-Cola Hellenic was awarded a Special Commendation in the Best environmental initiative category of the 2009 beverage innovation awards. The judging panel’s citation read: “for an outstanding and sustainable international contribution to water stewardship across an entire business - engaging with employees, communities, governments and NGOs to protect watersheds, raise public awareness and preserve water”. Headquartered in Athens and operating in 28 countries, Coca-Cola Hellenic is one of the largest bottlers and vendors of The Coca-Cola Company’s products in the world, and the largest based in Europe. Coca-Cola Hellenic is committed to behaving in a socially responsible manner throughout all of its operations and has officially embedded the principles of sustainability into its business strategy - hence developing a wide range of

environmental protection projects and initiatives across the majority of its international operations. Coca-Cola Hellenic, which is a founding signatory of the CEO Water Mandate of the UN Global Compact said: “Our ability to grow is directly related to the availability and quality of local water sources. Our integrated approach involves using water more efficiently in our operations and engaging in publicprivate partnerships to protect watersheds and raise public awareness of their importance.” “The Best environmental initiative category in the beverage innovation awards has gained in importance over the past five years, and this year’s winner was a dry lubrication system from Thonhauser of Austria, with other finalists including the Ecocool Ice Cold Merchandiser from Frigoglass, and a rainforest protection initiative from PepsiCo’s Tropicana. But the judging panel was impressed by the many and varied water stewardship intiatives entered by CocaCola Hellenic and decided that it was necessary to draw special attention to the company’s entire activity in this important area,” commented FoodBev Media Group Editorial Director Bill Bruce. “The last time we awarded a

Ulrike Gehmacher, Group Public Affairs & Communication Manager with beverage innovation magazine Managing Editor Claire Phoenix and Mugurel Radulescu, Public Affairs & Communications Manager, Coca-Cola Hellenic Romania

Special Commendation was to UNESDA in 2006, for its Commitments to the EU Platform for Action on Diet, Physical Activity and Health”. The initiatives and programmes which resulted in this Special Commendation for Coca-Cola Hellenic include: ‘Mission Water’ in Greece; ‘Let’s Save Yelyna Together’ in Belarus; ‘Clean Coast’ in Ireland; ‘Acquando’ in Italy; ‘Adopt a

River’ in Romania; ‘Vistula River for life’ in Poland; ‘Save Liberty Island’ in Hungary; and the ‘Green Danube Partnership’, founded in 2005, which sees activities in Austria, Solvakia, Bulgaria, Croatia, Hungary, Romania, Slovenia, Ukraine, and Serbia and Montenegro. Further coverage of the 2009 beverage innovation awards can be found online at

Hotel group is water conscious


iltered drinking water is on tap at Element Hotels, the new hotel brand operated by Starwood Hotels & Resorts Worldwide Inc. Starwood calls Element Hotels an ‘eco-chic’ brand, and the hotel company has been promoting the brand’s ‘green’ elements, including low-flow fixtures and toilets, filtered drinking water in guest rooms instead of packaged bottled water, and a chlorine-free pool. Starwood owns and operates other hotel brands, including Le Méridien, Westin,

Sheraton and Four Points by Sheraton. It now operates six Element Hotels in five US states. The company says on its website that other US, North American and global locations are slated for opening within the next few years.

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India over the moon with water discovery


ndia has hailed the discovery of water on the moon as a triumph for its lunar programme as the country aims to cement its reputation as a serious player in the space industry. The mood among India’s space scientists has gone from disappointment in August when its Chandrayaan-1 satellite mission was prematurely aborted to jubilation, with news of a major discovery made in partnership with NASA. “India should be proud that Chandrayaan discovered water on the moon,” said a smiling G Madhavan Nair, chief of the Indian Space Research Organisation (ISRO), at a press conference

to discuss the findings. “For the first time in the history of space research, water is confirmed on the moon. It is acknowledged the world over that this is a real discovery and a pathbreaking event for the Indian space agency,” he added. Nair said India’s Moon Impact Probe “had picked up strong signals of water particles”

which were corroborated by data from the National Aeronautics and Space Administration (NASA) scanners. Researchers have analysed light waves detected by NASAmade instruments on board the Indian satellite and two other US probes. The reflected light waves showed a chemical bond between oxygen and hydrogen - proof, the researchers said, of the existence of water on the moon’s surface. Until now, scientists had advanced the theory that, except for the possibility of ice at the bottom of craters, the moon was totally dry. There could also be more to come from India’s space agency once massive amounts of data beamed back to the national space centre in Bangalore are analysed, Nair added. Indian newspapers headlined their front pages with news of the discovery on Friday and cable television included discussions of the event marked by thinly disguised patriotic fervour. “One Big Step For India, A Giant Leap for Mankind,” said The Times of India. India launched Chandrayaan and fired a probe onto the moon’s surface late last year in an event that the national space agency hoped would bring it international recognition. The probe’s landing vaulted India into the league of space-

faring nations led by the United States and regional neighbours Russia, China and Japan, and was seen as a symbolic and proud moment in the country’s development. But there was disappointment last month when Chandrayaan lost contact with its controllers and the mission was aborted only 10 months into a planned two years. The mission cost $80 million, less than half the amount spent on similar expeditions by other countries, and India is keen to use its cost advantage to capture a large slice of the satellite business. India began its space programme in 1963, developing its own satellites and launch vehicles to cut dependence on overseas agencies. The latest discovery was made possible by US made technology, however. The NASA-developed ‘Moon Mineralogy Mapper’, or M3, is a scanner that tracks the reflection of sunlight off the moon’s surface to determine soil composition.

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30 NEWS Issue 23 - October · November 2009

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Hyde Park’s first new public water fountain for 30 years


hen the first public drinking fountain was unveiled in London 150 years ago, a large crowd gathered at St Sepulchre’s Church at Snow Hill to witness an engineering marvel that for the first time would provide the city’s poor with cold, clean, fresh water. As reported recently in The Guardian newspaper, a rather smaller crowd gathered in Hyde Park for the opening of the first drinking fountain built in the park for 30 years, and the serving of champagne would suggest that fountains no longer have the same links with the Temperance movement. “The water in London is fantastic,” said David Harber, the sculptor who created the fountain, a 1.2m steel sphere on a plinth of hammered granite with four drinking positions. “It is clean, it does not taste too chlorinated. It is about as good as it gets. I was in the Middle East recently, and the water came from Fiji. When I was in California, the water came from Scotland. It does not make sense.” The fountain was bankrolled by the developer Michael Freeman, a trustee of the Royal Parks Foundation, who has been running in Hyde Park for the past 30 years. But if the fountain, with its polished stainless steel studded with bronze petals, and bill of more than £30,000, seems expensive then it is at least observing a tradition.

One of the largest in London is the Ready Money fountain in Regent’s Park, ten tonnes of Sicilian marble and four of red Aberdeen granite, financed in 1869 by a Bombay philanthropist, Cowasji Jehangir Readymoney (his name, incidentally, was a nickname that the family later adopted officially). The philanthropists who in 1859 created what would later become the Metropolitan Drinking Fountain and Cattle Trough Association were trying to solve the problem of contaminated water, which had led to cholera. It was also hoped that fountains would reduce drunkenness. The association, now the Drinking Fountain Association, is working with the City of London to establish 150 fountains within the Square Mile. Mr Freeman said that they need not be as elaborate as the one that bears his name. “You could do a drinking fountain that is perfectly adequate for a couple of thousand.”

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Drinking water

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Indian sanitation innovator receives Stockholm Water Prize


nadequate sanitation and its devastating effects on the world’s poor comprise humanity’s most urgent, yet solvable crisis, according to international leaders and experts convening at the 2009 World Water Week in Stockholm. “The correlation between sanitation and disease is dramatic and unmistakable,” said Anders Berntell, Executive Director of the Stockholm International Water Institute (SIWI). “Yet, at the current rate of progress, we are going to miss the Millennium Development Goal for sanitation by more than 700 million people, leaving still 2.4 billion people without adequate sanitation by 2015, about the same number as today. By any standard, this is unacceptable. We need the political will to translate our intentions into meaningful action.” In seminars, workshops, and side events during the week, participants explored the causes, health impacts

and possible solutions to inadequate sanitation that currently affects more than 2.6 billion people across the planet, kills over 5,000 children daily, and causes the illnesses that fill half of the hospital beds in the developing world. The topics include manual scavenging, sanitation for the urban poor, financing of sanitation, and the effects that climate change could have on sanitation, among many other subjects. “The sanitation problem has a complex solution,” said Jon Lane, Executive Director of the Water Supply and Sanitation Collaborative Council (WSSCC). “If it was easy it would have been done by now. It needs a systemic

intervention. This involves politicians, educationalists, marketers, entrepreneurs, technologists, financiers and philanthropists. Each has a particular role to play.” At the Award Ceremony and Royal Banquet for the 2009 Stockholm Water Prize, Laureate Dr Bindeshwar Pathak highlighted the urgency and international importance of the sanitation challenge. The founder of Sulabh Sanitation Movement in India, Dr Pathak is known around the world for his wide-ranging work in the sanitation field to improve public health, advance social progress, and improve

Dr Pathak receives his award from HRH Prince Carl Philip of Sweden

human rights in his home nation and other countries. His accomplishments span the fields of sanitation technology, social enterprise, and healthcare education for millions of people, serving as a model for NGO agencies and public health initiatives around the world.

Wise up to Water up for award


n the UK, Thames Water’s Wise up to Water website has been shortlisted for the prestigious International Visual Communications Association (IVCA) Clarion awards 2009. Wise up to Water - www.thameswater. - is a contemporary and interactive website to help Primary and Secondary schools reduce their water wastage. The website provides an online knowledge resource and practical toolkit to help teachers and pupils save water and achieve sustainability goals. The scheme forms part of Thames Water’s overall effort to encourage its 8.5 million water customers to use

water more efficiently. The website offers films, lesson plans and water efficiencyrelated activities, aimed at getting young people to audit their schools’ water use and find ways to reduce it. Lesley Tait, Thames Water’s Water Resources Sustainability Manager, said: “As the main water provider in the ‘water stressed’ Southeast, we are looking at ways to reduce demand for water while leading the way in advocating the efficient use of water.”

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EPDWA goes from strength to strength


he European Point of use Drinking Water Association (EPDWA) strives to provide tangible benefits to its members. Here is review of where they are at present. With more than 140 members, the EPDWA is now the largest UK based trade organisation within the sector. It currently has 70 distributor members along with a large contingent of suppliers and industry specialists, as well as a dozen bottlers as members. About 75% of its members are UK based, with a rapidly growing base of overseas and multinational members. So, why has EPDWA membership grown so strongly? As far as the UK is concerned, EPDWA audited distributor membership is now a recognised accredited standard. Evidence of the importance of this accreditation can be seen in the requirements to supply PASA. Whilst this contract currently covers the National Health, it is soon to be expanded into schools and other sectors. EPDWA membership is also

a pre-requisite to enable distributors to supply government contracts and similar institutions. The EPDWA offers the EPDWA - WRc-NSF POU practical installation course, which is the only WIAPS recognised course for our industry. WIAPS (Water Industry Approved Plumbers Scheme) certification is recognised by the various Water Utilities companies and the Water Inspectors. Only certified engineers are legally authorised to make connections to the mains water supply and Water Inspectors could (and have in isolated cases) condemned installations where the certification could not be proven. The course also provides a safeguard against possible government attempts to go down a stricter route such as Corgi Approved Gas Installers or, more recently, any electrical

work having to be done by fully qualified Electricians. EPDWA membership provides free access to the EPDWA hygiene helpline and support, which can be used by members whenever they are confronted with hygiene issues. On an international level, the EPDWA has recently linked up with EVA (European Vending Association), which, based in Brussels, is the lobbying arm of the European vending industry. This is an important partnership as there is an increasing amount of European legislation that could affect the industry. The vending industry faces similar challenges and the EPDWA felt it advisable to join forces with them

to influence future policy making in this area. EVA has a strong team in Brussels and is one of the recognised lobbying groups and as such receives early warnings of issues before the white paper stage. The link to EVA also gives the EPDWA access to the European country vending organisations. Many vending operators in the UK, and increasingly also on the continent, have already or are beginning to branch out into some type of water offering. Numerically they are a larger group than the established water companies and it is therefore important to have a good dialogue with them.

FoodBev com A world of food and drink

Images: screen © Irochka, bottle © Filipe Varela, tomato © Mailthepic, carton © Photoeuphoria, cheese © Edyta Pawlowska, glass © Konstantin Tavrov, orange © Les Cunliffe, bean © Monika3stepsahead, biscuit © Picsfive, strawberry © Braendan Yong |

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34 NEWS Issue 23 - October · November 2009

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Page 38 Interview

Page 41 Clover profile

Page 42 Cooler accessories

Page 46


ottled water coolers might have been suffering from a downturn in demand in recent times, but they are still fulfilling the drinking water needs of many users. Leading manufacturers talk to Deputy Editor Medina Bailey about their strategies for tackling the credit crunch, the key features of their latest appealing offerings and the business advice they would be lost without.

What’s your latest model?

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The panel Clover Hunt J. Lee (HJL)

Cosmetal Federica Diotallevi (FD)

Mistral Constructeur Thomas Liccioni (TL)

Oasis Pete Benua and Florent Perrin (PB/FP)

Ovio Corporation Jason Kim (JK)

Zerica Antonio Zerilli (AZ)

How is the bottled cooler market currently faring?

FD: “The bottled cooler market is currently facing tough competition, with the main threat being the mains-fed industry. However, in certain areas, such as Eastern Europe, traditional bottled coolers are still popular.” TL: “Mistral is manufacturing bottled water coolers of a high quality, with a high level of customisation. Therefore,

There is light at the end of the tunnel and our orders are picking up PB/FP: “The bottled cooler market has slowed down a good bit over the last 15 months, as a result of the international financial crisis and also the campaigns against bottled water and their impact on the

© Carolina Garcia Aranda |

HJL: “Firstly, the economic downturn has reduced the lower segments of the market, while competition is becoming tougher and tougher. As a result we’ve experienced the bad times as much as other players, but there is a light at the end of the tunnel and our orders are picking up. A noticeable trend that we

are seeing is the market is transferring from bottled coolers to mains-fed coolers, which are becoming more and more prevalent worldwide, while the total number of water coolers stays the same. We are also seeing an increase in the demands on new bottled coolers in terms of energy efficiency, hygiene, decorative design and functions.”

even if the volumes are not as large as they used to be, we are glad to be continuing to offer this unique product as we have been doing for so long. In 2010, our FBF bottled water cooler will celebrate its 15th birthday.”

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38 SPECIAL REPORT Issue 23 - October · November 2009

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Make yourself at home: Clover’s B14A in wine red

environment. There have been a lot of small positive signs over the last two months that the worst is behind us and that the market is recovering. Nevertheless, the growth of mains-fed coolers is higher than bottled coolers.”

Filling up at Oasis’ Odyssey unit Issue 23 - October · November 2009

JK: “Nowadays, people are becoming increasingly concerned about the water that they drink. The demand for clean and fresh water is rising year by year and therefore the market for both bottled and mains-fed coolers is also increasing. The downfall of the economy has definitely affected almost every market and the bottled cooler market is no exception. However, we’re hoping that the economy

The demand for clean and fresh water is rising year by year SPECIAL REPORT 39

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will improve and we are heavily focusing on our new products, which will be launched in 2010.”

© Jonathan Ross |

AZ: “The continuing demand for eco-friendly products is slowing this market down. The use of plastic bottles and all of the operations that are involved in this kind of system are far removed from ecology.” How are you making the most of your opportunities?

HJL: “Quite simply, we bring about opportunities through face to face meetings at exhibitions and trade shows. In fact, that’s where we meet most of our major customers. They are

We bring about opportunities through face to face meetings at exhibitions and trade shows not only the most important part of our daily business, but also provide the most opportunities for meeting partners. Luckily, Clover has a large number of clients who remain extremely loyal to our coolers, due to our reliability and quality when it comes to our service, as well as our coolers. They

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always come and say to us: ‘Why don’t you have this on your coolers?’, and it never fails in giving us the chance to hit the market with something new and successful. Our loyal partners definitely provide us with new and creative opportunities.” PB/FP: “Through our large existing customer base and also all the new markets we have opened in Africa, the Middle East and Asia. As a manufacturer, Oasis has an excellent reputation in the marketplace and has been offering coolers that are reliable, easy to maintain and long lasting for years.”

FD: “By listening to customers’ needs and monitoring market trends to manufacture reliable, technologically advanced and innovative products.” TL: “Our coolers have a strong reputation and solid customer base which help to boost sales. We are always on the lookout for new trade by targeting prospective customers across Europe.”

Clover in profile Since its inception in 1988, Clover has been dedicated to manufacturing its water cooler range. The firm is now a specialist water cooler manufacturer which exports its products all over the globe. Its latest launch, the mains-fed Aquverse, reflects the firm’s new positioning as a complete bottled and mains-fed cooler provider. The company’s primary aim is to become one of the world’s leading manufacturers of water coolers.

JK: “We always ensure that we are actively involved with all of the events held by organisations, such as EBWA and IBWA. We attended their conventions last year and will be taking part in this year’s EBWA trade show and convention in Barcelona. In fact we will be displaying our products at P15 in the Port Vell Hall, so come and check us out.

friendly design, but thanks should also go to our professional sales persons and customers who have contributed to expanding our market.”

“We try and meet with potential buyers and hope that by meeting up in person we can become new business partners. We give and take to ensure that both parties can achieve a win-win situation.”

FD: “The Avant because it is avant-garde in terms of hygiene, ergonomics, performance and design. That’s also the origin of its name.”

AZ: “Zerica still produces large numbers of bottled systems for customers who do not have a mains water connection. When possible they ask for glass bottles that can be refilled with pure water.” Which is your best selling bottled cooler? Why do you think it is so popular?

Cosmetal’s Avant cooler in action

HJL: “Definitely the B14A. Hundreds of thousands of them have been distributed worldwide since 2006. The success of this cooler has been partly due to its reliability and unique user

We give and take to ensure that both parties can achieve a winwin situation TL: “We offer one unique model - the FBF - which is popular due to its efficiency, simplicity, quality and design.” PB/FP: “The removable reservoir (RR) range (B1RR, B1NR, B1TR, Rfx). It is a very

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Clover’s water cooler line up

successful bottle cooler line as it offers a great design, longevity and ease of use. Its features include: removable water contact parts, inside out chilling for energy efficiency, a two piece hot tank and high quality cabinets. The RR range offers up to 20 different designs and colours, which all share the same spare parts.”

JK: “Our best selling bottled cooler is the FHC-6000 series because of its unique, simple design. This series also includes mains-fed coolers, and they are as popular as the bottled options. Customers tend to prefer this range due to the design of the coolers and the convenience that they provide when it comes to adjusting the temperature

to the users’ desired level. The hot water power can also be turned off, providing a cook and cold cooler.” AZ: “The Refresh B and Refresh Baby units both sell very well. We put their popularity down to the fact that they have made by Zerica and therefore offer reliability, power and a secure warranty.” Do you think more innovation is needed in bottle design to keep up with the changing designs of the actual cooler?

Accessorise with Sigma Established in 1992 in Shenzhen, China, Sigma Home Products has been involved in the bottled water industry for many years. It is currently in the process of developing an electric pump for dispensing bottled water, which uses a battery or adapter, as well as a new water cooler. As the largest manufacturer of cup dispensers in China, the firm is focusing very heavily on its range of accessories. The line also includes water bottles, ceramic dispensers for 3 and 5 gallon bottles, manual water pumps, bottle caps, bottle handles and plastic cups.

HJL: “Yes, we think more innovative bottle designs should be introduced in the near future. Current 5 gallon PC bottles are notorious for placing physical demands on the end user. The new bottle designs should meet the high environmental standards for endocrine disruptors, as well as the governmental hygiene regulations issued by each country. They should also address storage and transportation costs and recycling issues.”

FD: “I think bottles should be functional and hygienic, rather than stylish.”

People are always on the look out for new bottles to match their coolers TL: “We are convinced that in the more mature markets there is room for new bottle designs and standards.” PB/FP: “No, not really.” JK: “There have been various designs and creations in bottle production, so I’m sure even more stylish and unique bottles will be introduced in the future. People are always on the look for new bottles to match their coolers. I just hope that the original bottles will still be around to match our FHC-6000 models!”

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42 SPECIAL REPORT Issue 23 - October · November 2009

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of the next generation mainsfed system coolers. You can see our new cooler on stand P/10 at the EBWA show.” FD: “The future holds lots of challenging opportunities. Perseverance, innovation and reliability will be key factors to success.” TL: “Competition is very tough on the entry level range with low margins for manufacturers and low service for the operators. Mistral’s position will continue to be keep producing quality water coolers and after sales service. Design and technology are the only way to make a difference when it comes to the products.”

Living in Clover: the B14A in apple green

AZ: “Yes, particularly if they are constructed from plastic.” What does the future hold for bottled cooler manufacturing?

fed cooler with an innovative core system, which we will be introducing at the EBWA show. Through this machine, we strongly believe that we will become the leading company

HJL: “Unfortunately the market is driven by stiff price competition from a number of players from developing countries. To stay afloat, manufacturers need to keep listening to their customers, taking note of what they want and need. We believe that those who consistently listen to the market will stay alive in this game, while others will lose their way. Lastly, the purity and cleanliness of the water should be primary considerations when it comes to developing bottled coolers. “Clover is currently converting its corporate identity from ‘bottled water cooler maker’ to ‘total water cooler solution provider’, by launching Aquverse, a brand new mains-

Mistral’s FBF in white

PB/FP: “Probably a more competitive market with a very large emphasis placed on design, energy efficiency and reliability.”

To stay afloat, manufacturers need to keep listening to their customers JK: “We are planning to expand our markets by the end of the year. We are currently investing in a manufacturing plant in Croatia. This should enable us to gain access to the European markets and introduce our products at a lower rate, rather than exporting them from Korea. This new project will triple our production rates and we are hoping to enter

The Refresh B from Zerica

Europe with our high quality range.” AZ: “People are becoming increasingly more interested in environmentally friendly products, so this market is likely to shrink in the not so distant future.” What’s the best business advice you’ve ever been given?

HJL: “Over the last 22 years that we have been in this business, there have been a number of players who have come and gone out of business. From our perspective, those who focused on narrow sighted profit and failed to maintain high quality service have disappeared. If you want to succeed in the water business, you must keep quality at the base of your business model and that’s how you’ll gain a good reputation with a

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44 SPECIAL REPORT Issue 23 - October · November 2009

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view to the long term in this water business, which is still growing.’”

PB/FP: “Always listen to your customers and keep your product as simple as possible.”

FD: “To learn from customers and understand their minds, their hearts and their lives, in order to make their lives easier and happier.”

JK: “That ‘quality comes before the price.’ This is totally true and hopefully, from the buyer’s point of view, people will start to realise what this means sooner rather than later.”

Our best reward for being in this business is seeing our customers smile

© David Gilder |

TL: “There is nothing more important than the customer.”

AZ: “The other day I was reminded of why we are in this business when I received a call from a new customer saying that the units they’d received from us looked really good and had really strong features. He said: ‘It’s a Zerica!’ People who deal with us will understand what I mean - our best reward for being in this business is seeing our customers smile. You should never forget that.” Issue 23 - October · November 2009


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What’s your latest model?

Clover Name: B14A/B Features and benefits: • It reflects the fusion of upmarket style and an eco-friendly philosophy • It comes in different colours to offer a luxurious look and defines a new style • Its electricity consumption is 20% less than other coolers on the market, which appeals to environmentally conscious users • It is targeted at clients looking for a cool, sexy gadget, as well as costs that are inline with environmentally friendly consumption Unique selling point: Having been distributed in the domestic market since last year, the B14A has been well received by users and its sales have almost tripled, despite the worldwide economic crisis. The B14A can be seen in a very popular TV drama because Nestlé Waters in Korea has expanded its marketing expenditure to include media product placement. Clover believes that this is because its concept captures the current market trends that demand upmarket looking gadgets. Like its previous coolers, the B14A is listed on the Energy Star programme and is NSF 18 certified.



Name: FHC-6000 series

Name: Stainless steel floor standing Refresh B and countertop Refresh Baby

Features and benefits: • It is a floor standing cooler with LG compressor (R134a) • The bottom, top and side panels are electro zinc-coated with high polymer polyester resin sheetmetal for strength • The LED indicator ensures it is easy to monitor the hot and cold water • An adjustable temperature dial allows both hot and cold water temperatures to be inputted anywhere from the room temperature to between 6˚C and 12˚C for cold water, and 80˚C to 90˚C for hot Unique selling point: This product was designed with a traditional cooler in mind. Ovio wanted to keep the original look of the bottled coolers, unlike other new models coming onto the market which are becoming increasingly swayed by fashion trends. The FHC-6000 is very simple looking, yet also stylish, and will fit into any surroundings. Ovio believes that simplicity is always a strong feature because it lends a straightforward, clean look.

Features and benefits: • The units are made entirely from stainless steel • Using stainless steel means that these systems can be used with water, as well as other drinkable liquids, such as milk, white wine and juices, which seem to be becoming more popular in certain markets Unique selling point: The quality of the cabinet and the cooling system ensures that the tanks in the machines will work in countries with a hot climate. Zerica’s Sahara Clima allows the units to work in conditions up to 43°C.

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46 SPECIAL REPORT Issue 23 - October · November 2009

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Mistral Constructeur


Name: FBF

Name: Odyssey and Onyx

Features and benefits: • Even though it is Mistral’s newest cooler, it actually turns 15 next year • It provides optimum hygiene and easy servicing thanks to a one way reservoir and self valve inlet system which prevents contamination • It offers longevity due to the use of top quality raw materials and a refurbishment area, which gives the cooler a second life. Its first lifetime is estimated at eight to 10 years Unique selling point: Its looks: Mistral water coolers can be 100% customised with a large choice of colours for front panels and stainless steel sides.

Features and benefits: • Both of these coolers have very modern designs that will suit most applications for office and domestic markets • The Onyx is very compact and has a small footprint, but still a very large capacity, and boasts electronic faucets • The Odyssey offers energy saving options with its optional electronic panel with calendar clock, enabling the user to programme the unit to turn itself off overnight and during weekends, while the hot boost feature allows the user to dispense boiling water just moments after pressing the button. The unit also has the Energy Star label in the US. Unique selling point: Not one, but many: footprint, design, ease of maintenance, domestic or office use, reliability, chilling capacity and energy savings (for the Odyssey). Both units can also be equipped with the SIP Omega Ozonator.

Cosmetal Name: Avant Features and benefits: • This cooler was launched a few years ago, but since then has evolved to satisfy any water dispensing need, using the highest standards of technology and hygiene • The height of the dispensing area has increased, enabling the filling of glasses, mugs, small bottles and sports bottles • It features a removable reservoir, which is available in three different materials: HDPE plastic, stainless steel and SST • It has Cosmetal’s self sanitising technology (SST), an innovative bacteriostatic system with the capacity to inhibit bacterial proliferation along the water path. It maintains the quality of the water in the bottle for 12 months without the need for traditional sanitising, saving time and money • After a series of tests, EBWA confirmed the effectiveness of SST in drastically reducing the proliferation of bacteria within the water reservoir • Hygiene is further increased by an exclusive UV system which protects the dispensing area Unique selling point: It has many: it is ergonomic, hygienic, easy and inexpsenive to maintain, and, last but not least, 100% made in Italy.

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A clear solution

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CoolerClean: ten years in business cooler innovation Editor Hannah Oakman chatted to Ben and Marcel Steur (below), the enthusiastic brothers behind the successful Hygienic Solutions’ CoolerClean range. Eauvital, one of the very first water cooler distributors in of Europe, in the late 1980s. They had encountered the same reluctant market when they first started, making their first water deliveries from their own car, so they saw a clear parallel between their story and CoolerClean and decided to offer the very necessary start up capital. Ben came up with the notion of starting a contract cleaning company, which became the basis for the CoolerClean Sanitisation Method, which, in turn, led to CoolerClean.


he company was founded by four people, Ben & Marcel Steur and two financial partners, Alex Bottse and Rem Pronk.

Ben came up with the reason for founding the company. He briefly worked with a company called Eauvital and asked himself whether or not somebody was actually cleaning the water coolers at the time. He approached his brother Marcel and they wrote a two page business plan and went to Eauvital Director Rem Pronk and his business partner Alex Bottse. This led to the incorporation of a contract cleaning company called TSN, Europe’s first contract cooler care company, which delivered the service of cleaning coolers (and still does today). This also prompted the search for an appropriate sanitisation agent that would form the basis of the service, which was found in the form of a patented hydrogen peroxide. When the brothers conducted an ad hoc survey of the water cooler market, they noticed that there was a real gap in the

market, as there was not yet any product out there designed and developed specifically to clean and disinfect water coolers and other water equipment. Given the fact that the European water cooler industry was still relatively young, they decided to focus their energy on incorporating a separate trading company to sell the product both nationally and internationally, with Europe as their home market. This marked the birth of Hygienic Solutions, exactly ten years ago this month. “It was certainly quite difficult in the beginning,” says Ben. “Although some markets already had the foresight of selling cleaning services along with water coolers, even mature markets such as the US at that time did not see the need for offering cooler care as part of the business. So we were selling to a market that basically did not want to buy.”

Marcel adds: “In those early years, we spent a lot of time giving the CoolerClean pitch to people who nodded politely, but who after the trade fair would not decide to start working with CoolerClean. We would come back to the office with a box full of business cards and promising leads, which in spite of our ongoing efforts would not turn into

We had a clear notion that there would eventually be a need for cooler hygiene clients. Very gradually, this changed, along with the general attitude towards cooler care as a viable part of the water cooler industry.” The two founders who had the longest track record in the water cooler industry were Rem Pronk and Alex Bottse, who had started the company

cooler innovation interview Ben and Marcel explained more. How has the company changed and grown since you set up? In the beginning, all we had was a clear and strong notion that there would eventually be a need for cooler hygiene, given the way water coolers were marketed, ie as a clear, fresh and tasty drinking water experience. This would require a clean and sanitised water cooler, and that was precisely what we had to offer. Our father has always taught us that if you have a good story and you believe in your product, you need to keep telling the story until people start to listen. In the beginning, our thinking was very product oriented. We were selling a product which had certain properties and qualities, and we were trying to put these across. Over time, our emphasis has shifted to training our clients and prospects in our CoolerClean

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48 COVER STORY Issue 23 - October · November 2009

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sanitisation method, and in ways to implement this method into their business operations. So instead of selling products, we now advise our clients on how to incorporate cooler care into their business activities, and how to do this in the most efficient and effective manner, allowing the client to maximise the value they provide to their customers. This consulting role, we have noticed, is appreciated by our client base, and they often ask us for detailed advice on cooler care issues. Where are you based? Do you spend a lot of time travelling? We are based in a town called Volendam, 20 kilometres north of Amsterdam. Since we always prefer to train the service staff of water cooler companies at their own location, we certainly travel quite a bit. And then, of course, there are the trade shows which we always enjoy going to, since it offers a great opportunity to meet a lot of decision makers under the same roof. If you have ever had the pleasure of visiting our historic fishing village of Volendam, you will understand that one of the best parts of travelling is returning home. As a family business, do you always agree on business decisions?

so we sometimes have such meetings while visiting each other’s homes. This means that there is sometimes a thin line between talking business and just having a cup of coffee at the weekend, but I think this would ring true for anyone involved in a family business.

Eastern Europe, where we are seeing some very promising growth both now and for the future. There is a very fresh entrepreneurial spirit in countries like Poland, Slovenia, Ukraine, the Czech Republic, Slovakia, Bulgaria, and many other countries in that region.

Furthermore, a word of thanks goes out to our parents, who have always been part of the team and who have consistently offered us their unconditional support in our business efforts.

We are also looking to move into the Middle East, and will spend the months ahead trying to establish contact with water cooler companies in that area.

The business Where are the real growth areas for your business? We are presently involved in obtaining EPA approval in the US. EPA approval on our CoolerClean products will open up the US market in a big way, since we will be able to specifically sell CoolerClean as a disinfectant, which is what it actually is. In the US, we are working with a company called Good Water Warehouse, a leading wholesaler in the water industry, so we are perfectly positioned to benefit from our EPA approval once we have obtained it. Another possible growth area for us concerns Central and

Do you have most success in West Europe, UK, East Europe, US or Asia? At this time, we are definitely strongest in Europe, ie Western Europe, Central and Eastern Europe. The US, as indicated already, hinges on the EPA approval - which is in the works. I remember we had our first trade show in the US (New Orleans) in 1999, and we originally felt that the US market would be where CoolerClean would have its first success. Then, we found out that the US market was not ready for a full range of sanitisation products at the end of the 20th century, and we diverted our resources entirely to the European market, where we

Most of the time, we are in complete agreement. Sometimes we are not, and we are not afraid to speak our mind. It is very important to always keep an open mind, and this includes being able to tell each other if an idea may not be good for the company, or needs some improvement. Typically, a ‘board meeting’ only requires Ben and Marcel to be present,

subsequently started to sell our first products. Do you have many high profile clients? We are happy to say that many water cooler companies have meanwhile adopted our CoolerClean Sanitisation Method, and work with the CoolerClean Range of products. Among them are Eden Springs, Nestlé, AquaService from Scandinavia, Rosana from the Czech Republic and Aqua Vital from Germany, to name but a few. Which sectors are most popular for your products? Our CoolerClean Sanitisation System is applied in the home and office delivery market, where water coolers are sanitised in place by service employees or drivers of the water cooler company. Increasingly, we are seeing companies using our products in the residential market, ie for under the sink RO units or other POU solutions. With the Protocol 3 approval, involving the removal of Pseudomonas Aeruginosa, we have proven the suitability of our product for water equipment in hospital wards and other high risk areas. Furthermore, CoolerClean is applied in many schools across Europe.

Products Do you have new products in the pipeline? We have a new product which is about to be launched: CoolerClean Direct Chill. This is a product based on CoolerClean Rinse, to which we added a new ingredient. This makes the product specifically effective in directchill and mains-fed water

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A clear solution to some very big players in the market. Still, the market has not only expanded, it has also deepened, where certain companies have created niches, coming up with innovative products and services, geared towards very specific market segments.

coolers, where it is impossible to use a brush. This means it is still possible to carry out an effective sanitisation with a contact time of less than ten minutes. In line with this approach, we will develop further products for specific types of machines in the future. In part, this will be focused on the businessto-business market, while there will also be consumer oriented products, in the same category as CoolerClean Home and CoolerClean Spray. Which are the newest technologies you are using? We are constantly working with our partner that provides the basic chemical ingredients to come up with improved compounds and improved formulas, to reach an even higher level of effectiveness. In addition to improving the products, we continuously work on improving the methods we use, and on improving the way we train our customers to work according to these methods. All of this combined leads to a more effective product, and allows our customers to get maximum benefit from the technology we put into our products. Are customers still willing to pay for quality and top technology? Customers are willing to pay for a product that delivers effectiveness, which does exactly what it says on the label. At this time, customers demand proof of the effectiveness of the product, which we have always been able to deliver. Another aspect that is important about the CoolerClean Sanitisation System is that it was

developed in actual practice by us. We have developed and perfected our sanitisation methods over the course of time, and have increased effectiveness while reducing the time per service. This leads to a higher degree of operational efficiency for our customers, which at the end of the day reduces costs and increases profit.

The industry How has the water cooler industry changed since you set up? It has evolved from a pioneering industry into a mature, professional industry, where the large waves of consolidation have led, in part,

This means, of course, that there are still ample opportunities for smart entrepreneurs to start up new businesses, offering their unique product or service. Even in the US, where the water cooler market has been a mature market for many decades, we are still pleasantly surprised at each trade show by the innovations we see. What is the best thing about working in the water cooler industry? The best thing is the opportunity to work in an international business environment, meeting and doing business with companies and people from many different countries. Inevitably, this not only leads to an exchange of business insights, but it is also an enriching experience on a social level. We are happy to say that we have made some very good friends in the water cooler industry.

UK supplier company Kleena Coola is the exclusive distributor of the CoolerClean range in the UK. As Managing Director Ian Devine explained: “CoolerClean is a valuable brand in our portfolio, because of its worldwide accreditations. “The work put in on the product means we can sell with total confidence that the cooler company is buying the right product for the job. There are many similar products available, but none which, I believe, carry the same authority. “We have certainly witnessed great growth in the take up of CoolerClean products when distibutors look to use the best solution for sanitising. The spray is a great add-on sale, and as consumers become more aware of daily cooler hygiene, the 100ml spray when attached to the cooler via the holster really provides the right solution and a healthy profit.”

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And the worst? We try not to focus on the worst, and instead keep our eye on the positive things in the industry. The only thing that comes to mind is, perhaps, when you have spent a lot of time and resources on developing a new idea or product, there is always somebody that will imitate it, or at least try to do so. But this is true for every industry, so there’s nothing new there.

Marketing the business What do you think are the key elements to survival in a tough marketplace? Stay visible. Always keep in touch with the market, by keeping them informed of the new developments in your product range and always follow up on any leads. Furthermore, it is obvious that you rationalise your cost structure, but we would never economise on advertising, since companies must be able to find you at all times. What do you think are the most effective methods of marketing for your business? For us, along with advertising in trade magazines such as cooler innovation, it is to visit water cooler companies as much as we can. We are convinced that the only way to really put across our products and our sanitisation methods is face to face. It is primarily Ben who has collected most of the air miles in past years, while Marcel holds the fort. Ben is able to provide such a wealth of information during his on site visits that it would take weeks to achieve the equivalent by e-mail or regular mail.

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50 COVER STORY Issue 23 - October · November 2009

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In turn, he is able to obtain first hand feedback on the changing needs of water cooler companies all over the world. In our experience, it is primarily the questions that are asked during Ben’s demonstration of the sanitisation method that make the difference, since these questions otherwise would not have been asked in the first place. By immediately clearing up any queries the contact person may have, we pave the way towards the more practical side of things, and the benefits our system offers for their business. How important are the people in a company? People are the most important factor. Although staff turnover at our customers’ companies is inevitable, there are people we have known for over ten years now. It is our focus to

build long term relationships with our clients, by offering them continued support and on site service. As a service based industry, how do you build your customer service skills? We have learned most of what we know from our actual contacts with the people in the industry, primarily at trade shows. Furthermore, there are the conference workshops at trade shows that offer a wealth of relevant information that can immediately be applied in the day to day management of the company. Furthermore, we try to read business and management books focusing on customer service and on selling products and services internationally, trying to keep up with international best practices and new developments.

How important are environmental issues to your business and how are you approaching them for the future? Environmental issues are of course key in this day and age. Our products are packaged in biodegradable materials and the product itself contains no harmful ingredients and is itself also fully biogenic and biodegradable. In the future, we will continue to work with our suppliers to reduce our carbon footprint. This will involve purchasing choices focusing on reducing the environmental burden of the materials even further. Do you try and foster a certain spirit within the company? We continuously try to improve the way we do business and offer our hygienic solutions to

Product focus The main products in the range are CoolerClean Spray and CoolerClean Rinse. It is around these core products that both the CoolerClean Sanitisation System and the product range as a whole are built up. CoolerClean Spray is both a service product and an end user product. It can be used as part of the cleaning-in-place, to sanitise the exterior contact points of the water cooler, such as the taps, the bottle cap and the waterguard. When sold to the end user, they can use it with every bottle change, or - on a mains fed cooler - periodically on the taps. CoolerClean Rinse is the product for the interior of the cooler, ie the reservoir and the pipes up to the taps. It is with these two products that Hygienic Solutions has passed the Protocol 3 test.

the market. You could consider that our ‘mission statement’. In addition, since we are a family business, we already have a very strong relationship with each other and we trust each other implicitly. Anybody who joins our company will, in effect, become part of our ‘extended family’. Do you have any sponsorships or extra curricular activities as a business? Up to this point, we have primarily been busy focusing on our core business, but I do see opportunities for focusing our energy towards good causes, such as increasing access to clean drinking water in developing countries. Our future King Willem-Alexander has made water management his main focus, so as a Dutch company we have a reputation to uphold. What are your main ambitions for Hygienic Solutions and the CoolerClean range in the future? Our main ambitions are to move into new markets and to increase our range of products to suit the needs of a maturing market. We are looking towards the Middle East and are already establishing contacts there. Furthermore, our pending EPA approval in the US is a key element in selling our products as disinfectants there. This will open up the market in a big way. We wish to be a long term partner for our existing and future customers. This drives everything we do. Like the past ten years, we are in it for the duration!

© cooler innovation 2009. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890. Issue 23 - October · November 2009


Bottling and storage

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New moves in racking and bottling This issue, cooler innovation looks at the latest storage solutions available for water cooler distributors.


Aces Managing Director Chris Penn reports on the company’s most recent moves in the racking industry.

“Since we saw the only ‘perfected bottle cage’ manufacturer close its doors in early 2008, there has been a shortage of storage racking amongst the industry for both empty and full polycarbonate and PET five gallon bottles. ”The options that were available to both the distributor and bottler were to import from steel fabricators in Europe or have the cage made from scratch here in the UK, which has proved costly. “We noticed the rack shortage and began purchasing old and destroyed racks for the purpose of refurbishment to fill the void and offer the market a much more cost effective alternative to new. “We stripped the old plastic bar protectors that had become brittle and broken and pressure washed the

bare rack before rubbing down with a wire wool to clear rust and ingrained dirt that had collected over the years. Once cleaned the rack was treated with a blue powder spray and left to dry. “Once dry the rack was treated with new white PET protector strips presenting an almost new rack ready to sell. Many of our distributor’s customers are large enough and often request the service of a rack/s to be left on site allowing the large, regular drop of bottles to be loaded and unloaded with speed, ease and safety. Refurbished racks are perfect for this solution. “We have over 300 racks in stock together with spare bags of PET plastic protector strips for customers wanting to

OP provides the solutions HOD companies need two kinds of storage systems: • in their bottling plants and depots • in their customers’ premises near to the water cooler In both cases, thanks to product flexibility and an efficient piling system space optimisation is - with appropriate prices - and will remain the key factor. Design is also an essential feature, especially regarding the design of the working premises and appearance of the rack system. Both its plastic racks, OP 4+4 for bottling plants and warehouses, and its new product the U for offices and any place nearby a cooler (see p54), are answering this demand. As far as raw materials are concerned, using recycled or recyclable raw materials has now become not only obvious but something compulsory for the planet and its limited resources; OP has always been concerned with these issues and has used the appropriate raw material in order to avoid spillage.

refurbish their old stock themselves. These strips are easy to apply and will transform the rack almost instantly.

We have also since been working with a steel fabricator in China to develop a new rack that will be lighter and smaller than those already seen in the market whilst still holding the required amount of bottles (32). We have our first arrival due in October and should take it to market soon after. “We continue to stock over 1,000 cases of the office bottle storage racks that come in a four tier rack and are easily assembled with simple wing nut attachments, allowing bottles to be safely stored away when either empty or full.

Good storage means a safer workplace.

“We also keep plenty of stock of the bottle handles that are regularly overlooked as being a vital part of the carrying process regardless of the moulded handle of the bottle.” © cooler innovation 2009. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890.

52 FOCUS Issue 23 - October · November 2009

Bottling and storage

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New moves in racking and bottling

New electric pump from Sigma Sigma Home Products is currently developing an electric water pump for bottled water. It can be also used as a transformer instead of a battery to save costs.

non spill system with anti overflow and air filtration function for ceramic dispensers.

This provides two lock systems: one is a simple tight fit cap, while another is a lock system. The China-based company has also developed a new

OP presents The U - the new bottle rack designed by Baribua


rom October 2009, France-based OP Crates, part of the Semo group, will start distributing Baribua’s new modular bottle rack system on an exclusive basis.

the bottle’s storage space with a table top dispenser or other accessories. Laurent Alozy, OP Crate Marketing and Sales Manager commented: “It is only natural for OP crate to complete its product range with a rack which will fit perfectly near to any water cooler. The U will definitely provide the answer to having enough bottles stored at a customer’s premises to avoid shortages and to improve route optimisation and delivery costs.”

With over 12 years of experience in producing its original plastic racks, OP Crate has now become the sole worldwide distributor of an innovative modular plastic water bottle rack, designed and manufactured by Israeli product development and design firm Baribua. Along with design excellence and a modern

look, the new product, called The U, offers many benefits both for Home and Office Delivery (HOD) companies and their customers. Its smart design offers endless assembly configurations for 11 and 19 litre water bottle storing, both in the office and at home. A complementary shelf creates new opportunities, combining

Since 1997, OP has focused on providing HOD companies with the most innovative and efficient products to bring them cost efficiency and competitiveness.

both to the end user and the water distribution company.” Over the past 15 years, Baribua has been involved in the development of dozens of products for Israeli high tech firms. As part of its strategy, the company aims to invest in developing new products and to take additional roles in the development process. “We believe OP is the right partner since it is known for its professionalism, experience, capability and motivation, things which are required to launch and support new products,” Avner continued. The product will be presented at OP’s booth A13 at the Barcelona EBWA trade show.

Baribua General Manager Avner Falk added: “It was very important for us to achieve a contemporary design, alongside a product which would be attractive

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54 FOCUS Issue 23 - October · November 2009


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Tap Top flows around London


ver 10,000 water carafes are being given out to restaurants, MPs, businesses and community groups in London. Thames Water is also making its stylish ‘Tap Top’ carafes - designed specifically to serve London’s premium-grade tap water - available to the Houses of Parliament. “I hope this encourages MPs to drink more tap water,” said Thames Water Chief Executive David Owens. Tap Tops were made as part of Thames Water’s awardwinning London On Tap campaign to promote tap water as a viable alternative to bottled brands. As well as 1,000 restaurants, various VIPs, including the Queen and the Prime Minister, Gordon Brown, will be getting carafes. Mr Owens added: “According to the industry’s water quality watchdog, we have the best-quality water of all the major water and sewerage companies in England and Wales and we’ve got a first-class carafe in which to serve it. “Our London On Tap campaign is helping give consumers the confidence to ask for tap water when dining out. We want to get as many of the capital’s eateries and bars involved as possible. “Since launching the carafes in May, we've had great feedback from restaurateurs who've been using them. Many of their customers say Tap Top's iconic design makes them more

comfortable about choosing tap water.” Tap Tops are already being used by restaurateur Aldo Zilli, the Imperial College Catering, Radcliffes Le Brasseur, The Cavendish and the Heathrow Sheraton. Tap Top, with its four nondrip pouring spouts forming a traditional tap head shape, can be ordered on the London On Tap website - For each carafe sold £1 goes to the charity WaterAid.

David Owens

TapTop designed by Neil Barron

The London On Tap campaign was launched in February 2008 to promote the serving and consumption of London's tap water in the capital’s thousands of restaurants, bars and hotels. Research commissioned by the international charity WaterAid revealed in March 2009 that tap water is the preferred choice for 63% of people when they dine out. Tap Top was launched in May 2009 to serve tap water across the capital, underpinning the city’s commitment to providing high-quality drinking water whilst reducing the environmental impact of packaging and transporting bottled water. In its annual water quality report, the Drinking Water Inspectorate (DWI) said that in 2008 Thames Water’s tap water was 99.99% compliant with national and European standards - the company’s best-ever performance and

Restaurateur Aldo Zilli (centre) tests his new water carafe on Rosie Boycott, Chair of London Food (left) and Richard Aylard, Director of Sustainability at Thames Water

the best of all the major water and sewerage firms in England and Wales for the second year running. Ten for Ten is a ten-point plan launched by Thames Water in 2008 to benefit disadvantaged customers and community projects. Customers and communities are set to benefit from a

£10 million fund, financed from the company's profits, which will pay for special projects that fall outside dayto-day business activities. London On Tap was this year awarded ‘National Example of Excellence’ in the Responsible Marketing and Innovation category at the Business in the Community awards.

© cooler innovation 2009. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890. Issue 23 - October · November 2009


What’s your flavour? A round up of coolers with added functionality

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People worldwide are becoming more and more health conscious. This is why there is a growing demand for healthier alternatives to conventional foods such as flavoured and functional waters. In terms of flavours which are making an impact on today’s consumer, there is a growing emphasis on the importance of natural products. Loyal users of ‘natural’ products are increasing in both Europe and the US, and this trend is predicted to continue. A substantial number of soft drinks now clearly promote their naturalness by stating

something about ‘natural colours and flavours’ on the labelling, and this also applies to products now seen in the water cooler industry.

reaction to growing concern over these negative health issues has led to changes in formulations and therefore changes to drink flavours.

Health concerns are also a big issue. Most people now realise that plain water is one of the most healthy drinks available, being free of calories, sugars and so on. Beverages have been in the spotlight over the last five years because of the growing strength of evidence of the links between the ingredients in some drinks (such as sugars and acids) and prevalent chronic diseases (such as obesity, diabetes and dental decay). Industry

Add to this an increased interest in exotic food and drink, with many consumers becoming more experimental and open to new flavours when choosing and consuming food and drink, and we begin to see a real shift in people’s decision making processes. The growing popularity of tropical fruits in nontropical countries and/or regions is an important trend affecting drinks flavours and

© Andres Rodriguez |

The humble water cooler has come a long way from its days as the square, white box in the corner. From tantalising flavours, to sparkling and coffee options, the water cooler is no longer ‘just about water’. cooler innovation investigates.

something which water cooler and flavour companies should be paying attention to.

Fisapac expands flavour range French based company Fisapac has launched several new coffee flavours to boost its range. Its latest dried coffee offering, the Cream Espresso, is a creamy, quality coffee drink, which Fisapac believes can compete with the office espresso machine.

Other flavours include caramel, along with vanilla and hazelnut. In 2008, Fisapac designed a new cup-a-soup package for the water cooler distributor market. Working with Unilever, Fisapac developed a customised machine designed with the Knorr Cup a Soups range, with croutons. These are now available in manual distribution. A new support two and four cartridge dispenser has been developed for the use of these products.

The company has also developed a new, two beverage dispenser called the Diva (left). Made from 100% stainless steel, it can be mounted on a mains-fed water cooler on a table-top.

Fisapac will officially launch the Diva in December 2009.

It has greatly reduced dimensions to save space and has a modern, ergonomic design. It is just 38cm high, 25cm wide and 34cm deep, and weighs 4.5kg. The machine can deliver a drink in less than three seconds and produces nine litres of hot water per hour.

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What’s your flavour?

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Esio Beverage System ‘spices up refreshment’ Consumers want variety, consumers demand convenience. This is the insight Esio Beverage Company used to create the Esio Beverage System. When thinking about or discussing a ‘standard’ water cooler, the company realised that it does what it says on the front and dispenses water. But in our new high definition world, Esio Beverage decided to set about developing the ‘Cooler, Cooler’ - one which creates an experience for the end user. As Company President Lyle Meyers explained:

“There are new functions and applications that the consumer never knew they wanted, but now can’t do without. Think about the apps now available for the iPhone. These are ‘user friendly’ applications that the consumer can conveniently download to their phone and access at the touch of a button. While you can’t download new functionality to the water cooler, you can begin to increase the apps or variety into the overall functionality of the water cooler.” Billed as the first of its kind in the world, the Esio Beverage System produces

hot or cold beverages at the touch of a button, including purified water, premium blend coffees in regular and decaffeinated varieties, fresh fruit juices, gourmet peach and green teas, four flavours of sports drinks, lemonade and vitamin fitness waters. Each beverage contains less than five calories per serving and is made in seconds and also offers a strength selector dial, where users can customise the strength and flavour of each beverage to meet their personal tastes. The system gives the consumer the ultimate in convenience and variety as an alternative to store-

bought, ready to drink beverages. The Esio requires minimal storage space. “Each EsioPak produces 14 eight ounce drinks, ultimately saving room in the ever crowded refrigerator. With just nine small Esio-Paks replacing over 60 half litre bottles from entering the landfills, the Esio serves as an active eco-friendly solution to today’s bottle hungry beverage consumers,” Lyle added. “Innovation is the key to keeping the standard water cooler not so standard anymore. By adding new innovation and increasing variety and functionality, you are creating a new demand in an already existing marketplace that is hungry to spice up their life.”

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58 INSIGHT Issue 23 - October · November 2009

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Vicap brings new flavour to water Vicap Systems from Switzerland claims that its new Vicap closure is ‘technically unique’. It contains and releases liquid or powder within seconds to create sports drinks, near water, vitamin, health or energy drinks. Vicap is designed to be convenient at any time at home, in the office, or during sports and leisure activities. To use with either water or juice drinks simply push and

pull to release the additives and enjoy the drink of your choice. Water bottlers can offer last minute flavour on demand - opening up new business prospects for smaller water bottlers. In 2005, René Wilhelm patented his invention and the intellectual property. All the patents, technologies and processes associated with Vicap belong to Vicap Systems, founded in October 2005 in Switzerland.

Vicap Systems helps companies in the bottled water industry to expand their product lines and generate growth. Vicaps are produced and filled in partnership with internationally renowned companies. This guarantees top quality, compliance with food legislation and timely production processes. The company works with Haco, for the development and packaging of liquid and powder based flavours and vitamins. The products are certified in compliance with food regulations and international recognition of the certification is guaranteed by the Global Food Safety Initiative (GFSI). Instead of stocking soft drinks in store rooms, the company believes that tomorrow’s offices will have Vicaps with various flavours next to their water

dispensers. Customers will choose their favourite Vicap, screw it onto the bottle they’ve just filled with water, push ‘n’ pull and enjoy the desired drink. The Vicap was a recent finalist in the best new closure category, at the beverage innovation awards in Munich. beverage innovation magazine Editor Claire Phoenix discusses the Vicap system at:

Twisting up the vending sector The Fiesta Group launched a new product in 2009 - the Twist vending system

for employees who leave the office several times per day to buy a coffee or snack.

Fiesta Group, which acquired Acquajet in Spain in 2000 and Fonte Viva in Portugal in 2005, is now the fourth largest bottled water cooler distributor in Europe.

It is targeted specifically at small and medium size

Twist aims to fill an important niche in delivery of convenience services to HOD businesses. It provides an onsite vending alternative

businesses with less than 50 employees. The company believes its Twist Nutri-Drinks will prove popular with distributors as they increase water consumption above 3.5 bottles per cooler each month. With revenues per cooler of just €35 per month, Twist Nutri-Drinks offer important gains from increased water consumption and new revenue from the sale of Twist flavoured health drinks.

The range features: Twist Smart, a peach flavoured brain and vision enhancing drink; Twist Energy, a taurine enriched energy drink; and Twist Vital, an apple flavoured anti-obesity drink.

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Bad news for biofilm In their drive to meet customers’ expectations about safety, both the British Water Cooler Association (BWCA) and the European Point-of-Use Drinking Water Association (EPDWA) are promoting an intensive hygiene and sanitisation policy for cooler care (see comments from Mike Hurst about the Consumer Council of Scotland report in CI issue 20).

One of these innovations uses high energy microbubbles, generated by hydrodynamic cavitation, to destroy highly resistant biofilm bacterial clusters. This represents a technological breakthrough and gives greater customer benefits by making antibacterial treatments more effective and reliable.

Biofilm issues in watercoolers A biofilm is a layer of micro-organisms which are clustered together and stick as a viscous layer to the inner surfaces of tubing and fittings. Biofilm is the most common form of microorganisms in the aquatic environment, with maybe as many as 99% of microorganisms embedded in biofilm. When water is not flowing, a water cooler is a perfect breeding environment for biofilm in which organisms of concern such as Pseudomonas aeruginosa or Escherichia coli can, in a matter of days, massively proliferate in all parts of the cooler (piping, tank, solenoid valve, filter, etc). In carbon filters, the availability

of organic material makes bacterial development even faster*. Between sanitisation cycles, biofilms constantly shed bacteria and when water is dispensed, clusters of thousands of bacteria are released into the water flow and to the customer’s glass (Fig 1 & 2). When compared to ‘planctonic’ microorganisms (ie individual bacteria in a liquid), these clusters possess a very high level of resistance and become largely immune to common disinfection agents (chlorine, ozone, ultraviolet). The effectiveness of such agents is then limited and very unpredictable.

Hydrodynamic cavitation microbubbles Cavitation is the generation of bubbles in a liquid when flowing in a region where the pressure of the liquid falls below its vapour pressure. It is produced when a liquid is running through a constricted channel above a specific velocity. An appropriate combination of Fig 1: Bacteria clustered in a biofilm

pressure and kinetic energy (more than 2 kilowatts per gram of water) can generate amazing, highly energetic microbubbles. This process results in very high temperatures (>1000°C) and pressure (>1000 atmospheres) at the surface of the bubbles, for an extremely short time. The surrounding liquid medium, however, remains at ambient conditions. When the bubbles collapse, they produce shock waves which are so strong that they can severely damage moving parts such as propeller blades or pump turbines. This is the reason why cavitation is usually an undesirable phenomenon.

BioGrinder - action against bacteria clusters RC-Lux has developed the BioGrinder by using the cavitation effect to advantage. The energy provided by the water pressure is used by the BioGrinder to shred biofilm clusters into very small bits or even individual

bacteria, which then cannot resist conventional treatment processes (UV or chemicals). The efficiency of the BioGrinder has been microscopically observed and established by the LAPM/ UJF bacteriology lab of the Grenoble University (Fig 3). The BioGrinder is simple, compact, has no moving parts, and requires neither energy supply nor maintenance. It can be integrated in the inlet of a UV disinfection unit, thus enabling the UV treatment to operate with full efficiency. This innovative and worldwide patented device is unique on the market. This technology is the answer to the perceived ‘high’ TVC and bacterial contamination concerns which are frequently encountered amongst cooler users.

Conclusion The market has come to expect a cost effective, mains fed dispenser, able to provide a high level of safety with low maintenance especially for

Fig 2: Five stages of biofilm development

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60 TECHNICAL Issue 23 - October · November 2009

*McLellan & Ogawa, 2006; Chaidez & Gerba, 2004

RC-lux is a new French company specialising in the bacteriological treatment of water at the point of use. It has developed innovative technologies to improve water cooler safety, while facilitating and reducing the costs of maintenance and sanitisation.

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Fig 3: BioGrinder action against bacteria clusters

Before: Bacteria clusters

sensitive locations such as hospitals, schools, care homes, restaurants, cafeterias and public places. Innovative technologies such as the BioGrinder now make it possible to penetrate these high added value markets with an unmatched

RC-lux BioGrinder

level of safety and strong marketing differentiation. The know-how and patented technologies of RC-lux have been recognised by several prizes and awards (Concours National 2006 French Ministry of Research, Innovation award for

After: Shredded cluster

environment at Pollutec 2006, Gold Medal at the 2008 Salon des Inventions in Geneva, Industrial Protection award INPI in 2008). They are embodied in the aquaCARE solution.

Edafim, the leading manufacturer of water fountains in France and is working with leaders in the field of food and beverage and healthcare for mains-fed applications.

RC-lux is already working in partnership with Dieau-

For more information, visit

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Protect your online intellectual property now or risk its value, warns Bluefin Insurance Services. The UK is in the grip of a cyber crime wave with many businesses unaware of how their brand is being used online, warns Bluefin Insurance Services following the release of a report investigating the serious issue of ‘brandjacking’. The latest Brandjacking Index* demonstrated an increase in the number of businesses falling prey to incidences of ‘brandjacking’ - when a third party registers a domain name that infringes upon or otherwise violates the rights of a trademark owner.

With many businesses unaware as to how to protect their online intellectual property (IP), cybercriminals

Review the value of your brand online and evaluate what cover you have are able to buy relevant domain names and abuse the brand image for their own gain. Bluefin is advising

businesses to review the value of their brand online and evaluate what cover they have to pursue those who infringe on IP rights.

• Your rights due to an unauthorised infringement of your intellectual property rights by a third party on their website.

Insurance cover is available for legal expenses in the pursuit of:

“Bluefin launched as a major national brand in January this year and we know that the protection of our brand is of paramount importance,” said Bluefin Executive Director, Peter Castle. “We’ve protected ourselves and we know how important it is for our customers.

• Your rights due to an unauthorised infringement of your intellectual property rights by a third party’s use of a domain name • Your rights in respect of a dispute under a licence of your intellectual property rights by a third party on their website

“Your brand is your good name. It is the embodiment of your reputation and drives business to your door, so

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62 BUSINESS Issue 23 - October · November 2009

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any misuse of your brand online could have significant financial consequences. And yet very few organisations make any attempt to protect themselves from such financial loss. “Each week, nearly 3,500 domains are hijacked from rightful owners,” Castle continued. “Any business could easily fall victim to brand and domain theft which, if left unchecked, can seriously impact the value of its trademark as well its bottom line.” Last year saw a significant increase in the incidence of cyber crime including ‘cybersquatting’ (registering a brand-based domain name with the aim of selling it on to the brand owners at a profit) which rose by

18%, and false association (registering a domain name similar to an existing brand in order to misdirect users who have typed a website address wrongly).

Each week, nearly 3,500 domains are hijacked from rightful owners The Brandjacking Index states 440,584 instances of cybersquatting were identified in the fourth quarter of 2008 and 86,837 instances of false association. However, no less than 80% of the websites identified

as fraudulent or abusive in 2007 were still online in 2008 with the majority of these hosted in the UK, the US and Germany. Incidences of ‘phishing’ (sending bogus emails designed to mislead recipients into revealing passwords, credit card numbers and other sensitive information) are also increasing. If an individual is successfully phished, they may be duped into divulging sensitive details such as passwords and bank account details. The same is true for businesses, however the consequences can be more severe with not only an organisation’s sensitive information accidentally divulged but also that of its customers. If a company

is not actively working to protect its customers’ private information, it will be liable to prosecution and possibly not be covered by its fraud protection insurance policy. “As the internet has transformed into a central component of daily life, so online brand fraud and abuse has grown steadily,” continued Castle, “devaluing IP, damaging hard-earned reputations and eating into profits. But those companies that take a proactive approach to protecting their assets and digital liabilities are those which are most successful in responding to this threat.” For more information, visit *March 2009 Markmonitor Brandjacking Index

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EBWA matters

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Barcelona welcomes EBWA Trade Fair and Convention

Particularly Particularlyrenowned renownedisisits its Art Nouveau architecture Art Nouveau architecturefrom from the theperiod periodbetween between1885 1885and and1950, 1950, with works by Antoni Gaudí and with works by Antoni Gaudí andLluís Lluís Domènech Domènechi Montaner, i Montaner,which whichhave havebeen been designated designatedUNESCO UNESCOWorld WorldHeritage HeritageSites. Sites. Best known is Gaudí’s immense, Best known is Gaudí’s immense,but butstill still unfinished unfinishedchurch, church,the theSagrada SagradaFamilia, Familia, which whichhas hasbeen beenunder underconstruction constructionsince since 1882 and due for completion 1882 and due for completionby by2026. 2026.

“Last October, when we hosted the EBWA event in Athens, few could have predicted the global downturn and economic turmoil which we have experienced since,” said EBWA President Yariv Shapira. “To say that 2009 has been a challenging year for our industry, our members and our customers may be an understatement. As a result, this year’s event here in Barcelona may be one of the most significant EBWA events of recent years. “Across east and west Europe and further afield too, we are starting to see early signs of economic recovery and the ‘green shoots’ of future opportunities. The importance of environmental sustainability, customer

service and perception as well as good hydration have never been higher on the global agenda. “This year’s EBWA event is therefore perfectly timed to allow our members and the stakeholders of our industry to meet, unite, exchange and share new visions and ideas, challenges and opportunities that we all face and go forward together to create a new horizon with a revived passion that will ensure our success in the coming decade. Europe is an acknowledged leader in environmental protection, resource saving, ecological foot-printing and comprehensive health impacts.

determination to develop solutions to resolve these challenges further still with modern products, improved services, sustainable water management and improved logistics. Cultural differences, diversity of languages, economic stability, variation in population and national

regulations challenge our industry and our members daily on the legitimate need for water coolers and place EBWA at the forefront of representing industry interests. “I look forward to meeting every one of you personally at the EBWA event.”

© Elena Solodovnikova |

Barcelona,the thecapital capital Barcelona, of Catalonia and the of Catalonia and the second largest city second largest city inin Spain,isisrecognised recognised Spain, as an international as an international centrefor forfinance, finance, centre commerce and commerce and the arts. the arts.

“For its part, EBWA members have the know-how and © cooler innovation 2009. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890.


© Davidgarry |

TheEBWA EBWA The TradeFair Fairand and Trade Convention Convention dedicatedto to –-dedicated theinternational international the watercooler cooler water market–-will willbe be market heldininBarcelona Barcelona held from20-22 20-22 from October2009 2009 October Issue 23 - October · November 2009

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EBWA convention programme Tuesday 20 October

Thursday 22 October

12:00 - 15:00 EBWA Hygiene Awareness Course for Bottled Water Coolers & POU

09:30 - 11:30 Conference


Mike Hurst - Expert Microbiologist of Watermark Consultancy

This course is compulsory within EBWA Associations and their members. It was developed for all industry staff handling coolers and products and is a must for all cooler care and bottling plant staff. The training conforms to the requirements of the EU Food Hygiene Directive and includes personal hygiene, basic water microbiology, biofilm briefing and sanitisation. The course takes 3 hours and will be concluded by an examination. The qualification has to be renewed every three years.

Visit to: Canaletas, Laboratorio Dr Oliver Rodés, and Greif Aqua Pack (the tour includes Barcelona sightseeing for 1.5 hours)

Wednesday 21 October

Introduction & Agenda Michael Barnett - Vice Chair, EBWA Bottled Water - Fact, Fiction & Hype Joe Doss - President, IBWA Bottled Water Sales Trends & Analysis Rob Shuttleworth - Deputy Chair, Canadean Market Research Staying Afloat in the Economic Crisis Raanan Zilberman - CEO, Eden Group Is the Water Cooler Industry Realising its ‘Green’ Potential? John Dundon - Chair, BWCA POU Challenge to the Bottled Water Cooler Industry Michael Barnett - Vice Chair, EBWA Questions & Discussion Michael Barnett - Vice Chair, EBWA Closing Remarks Yariv Shapira - Chair, EBWA

09:30 - 11:30 Conference Introduction & Agenda Michael Barnett - Vice Chair, EBWA Welcome Address Yariv Shapira - Chair, EBWA Bienvenido a España Joan Miró - Chairman, Spanish Watercooler Association - ADEAC Keynote Address Domingo Jimnez Beltran - Advisor to the Centre of Sustainability in Spain The Environmental Challenge to Bottled Water Joe Doss - President, International Bottled Water Association - IBWA East & West Europe Water Cooler Industry Overview Mark Groves - Mergers and Acquisitions Director, Zenith International The POU Challenge - European Perspective Danny Targan - President, Tana Water, Israel Questions & Discussion Michael Barnett - Vice Chair, EBWA 19:30 Chairman’s Reception and Aqua Awards The EBWA President and his Executive Committee will be happy to welcome you for drinks, tapas and the Aqua Awards in the Maritima Hall of the Eurostars Grand Marina Hotel. Enjoy the great view of ferry boats and cruise boats crossing the harbour. Meet your customers, suppliers and friends at this casual evening and be a part of the Aqua Awards 2009, with “The Winner is . . . ”! For more on the Aqua Awards 2009, see page 68.

Workshops Workshop 1: Make your sanitisation method work EBWA tests to prove & ensure Alex Mezquida López - Training and Audit Manager - Laboratorio Rodés Workshop 2: Software evolution vs company performance Joào Pio Pedreira - Sales Director, Activewhere Workshop 3: BPA based materials are safe Jasmine Bird - Communications Manager, Plastics Europe Workshop 4:

How to do “smart” consolidation of operators in the market Antonio Alarcón - Managing Director, Eden Springs Spain

Workshop 5:

Key performance indicators for optimal results in BWC and POU Charles Phillips - Chief Operating Officer of Zenith International

Workshop 6: Cleaning, disinfection and hygiene. Best practice in the bottling plant Dr Terence Child - Expert of Food Hygiene Technologies Workshop 7:

Environmental issues - a guide to improving company performance & manage environmental responsibilities David Joyce - Expert of David A Joyce Associates

Workshop 8:

POU cooler best [ractice in installation & sanitisation Mike Hurst - Expert Microbiologist of Watermark Consultancy

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EBWA matters

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Aqua Awards 2009 EBWA’s search for ‘Marketing Excellence throughout Europe’ The EBWA Aqua Awards 2009 will be presented during the EBWA Chairman’s Reception in Barcelona on Wednesday 21 October 2009. The awards have been created to recognise outstanding contributions in marketing and public relations in the European bottled water cooler industry. The marketing of our industry is especially important to promote a professional image. The awards are open to full members of EBWA, either directly or through their National Association. There are six categories and entries will be judged by carefully selected industry marketing & PR experts who have not entered the awards. The judging panel will look at a number of criteria when judging the Aqua Awards and it is therefore difficult to specify exactly what makes a winning entry in each category. As a general guide, the panel will review the following: • Dynamic and forward thinking initiatives • Marketing that promotes the industry as a whole • Clear meaning • Effective use of colour & images to attract and hold customer’s interest • The appropriateness of the nomination compared to its stated objective. Entries closed on 2 October.

Finalists and winners Winners will be presented with their awards during the EBWA Chairman’s Reception in Barcelona on Wednesday 21 October 2009 and will be featured in the next issue of cooler innovation magazine and

on the EBWA website. Those in second and third places will be acknowledged at the ceremony and be presented with certificates in recognition of their achievement.

Six categories design to celebrate marketing excellence in water coolers AWARD CATEGORY



Best Plant Audit Bottlers

Highest scoring Audit in period July 08 to September 09

Best Distributor Audit Distributors

Highest scoring Audit in period July 08 to September 09

Best Product Innovation Suppliers or Best Product Design

New product innovation, improvements to existing products, aesthetic design, ergonomics and functionality

Best Promotion of All Companies Health & Hydration

All media forms aimed at informing consumers

Best Environmental All Companies Friendly Practice

All operations which result in a reduced environmental impact including CO2 reduction

Best Environmental All Companies Promotion

Promotions and PR-Work to influence favourably the perception of BWC as reduced environmental impact


Wednesday 21 October 13:30 - 16:30 ”Train the Auditor” - EBWA Distributor Audit - European Standards 2009 Trainer:

Ewa Hagstedt, Quality Director of Eden Springs Nordic Mike Hurst - Expert Microbiologist of Watermark Consultancy

In 2009, EBWA is introducing a new audit grid for the inspection of distribution and sanitisation operations as a minimum requirement for the Mandatory Audit Standard. This workshop will include all the major areas covered by the standard including sanitisation operations and facilities, storage and transport standards, hygiene, pest and foreign body control, staff and training requirement conformance, quality control including water source used, equipment standards, risk assessment (HACCP)and product traceability. Attendance at the course is essential for all those auditors wishing to be considered for carrying out National Association Distributor Audits based on the new multinational EBWA standard. The course will also include an update on the EBWA Bottling Plant Audits introduced in 2008. © cooler innovation 2009. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890.

68 EBWA Issue 23 - October · November 2009


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News from the wider water industry

Paul Smith designs Evian bottle for Christmas season


ashion designer Paul Smith has created a special edition bottle for Danone’s Evian brand that goes on sale in October. The design gives a vibrant, young look to the Evian bottle for the Christmas party season to contrast with typically dark winter tones. It pays homage to Smith’s famous stripe design and captures the purity of Alpine mineral water with a chic design, Smith said. “Youth is not just a question of age, it’s also a question of attitude. When I started the designs, I wanted to use lovely, bright, fun colours as life is about living young, being youthful and enjoying yourself every day,” said Smith.

Paul Smith (left) with the Christmas bottle and Destiny’s Child’s Michelle Williams (right)

The bottle will available at Harvey Nichols and Selfridges from October and costs £3.99.

Destiny’s Child singer Michelle Williams, Franz Ferdinand and the Kooks attended the launch event in London.

Summit on the Summit raises global clean water crisis awareness


ctress Jessica Biel and other celebrities are joining singer and producer Kenna Zemedkun, also known as Kenna, for a trek up Mount Kilimanjaro in January as part of Summit on the Summit, an effort to raise awareness about the global clean water crisis. Kenna, who was born in Ethiopia and whose family emigrated to the United States, organised the trip. He said a waterborne illness nearly killed his father, an blog reported September 24. “We wanted to make sure there was a way people knew

Jessica Biel

this was an issue and a way for them to do something about it,” Kenna is quoted as saying in an Associated Press story in the Kansas City Star. “This is a global issue. It’s not an Africa problem. It’s not a South America problem. It’s a world, global problem. In America, 11 million people go without clean water.”

Kenna Zemedkun

The highest peak of Kilimanjaro, called Uhuru, is the goal of the climbers, who also include rapper Lupe Fiasco and possibly Justin Timberlake, who’s been romantically linked with Biel. At an elevation of 19,340 feet (5,895 metres), Kilimanjaro is in Tanzania in East Africa and is the world’s highest freestanding mountain. Musician and entertainer Timberlake told GQ magazine earlier this year that he was preparing for a major mountain climb, the AP story said, noting that representatives for the climb

declined to comment on his possible participation. Procter & Gamble Co’s PUR water treatment brand is one sponsor of Summit on the Summit, providing both financial support and water filtration devices, according to the Summit on the Summit website. Funds raised will support clean water projects through a handful of charitable organisations, including Children’s Safe Drinking Water, UNHCR - The UN Refugee Agency, and Play Pumps International.

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Cooler views

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Part 1 – Audit answers Are you familiar with the guidelines governing staff hygiene manuals, high risk areas and food grade aid kits? Watermark Consultancy’s Mike Hurst responds to some common queries about distributor audits to ensure that your company and its coolers receive a clean bill of health. Although some EBWA member Associations have been carrying out distributor audits for a while now, the concept is new to many. With the arrival of an EBWA wide Distributor Audit imminent, here is the first part of my comprehensive guide. What is the purpose of a distributor audit? It is to assess the hygiene operations standards and facilities of cooler distributors. Increasingly questions are being asked of the services that cooler companies provide. Members of National Associations have joined in order to differentiate their services from competitors who don’t work to set standards. A third party audit of this kind is proof to discerning customers and governments that standards are being observed. A good company will welcome an audit as it is independent proof for all to see that it is working to the highest standards. What is sanitisation and why is it necessary? Sanitisation is the cleaning and disinfection of the water contact surfaces of the cooler. It is intended to control the buildup of biofilms and maintain water quality dispensed by the cooler. Sanitisation will also remove any unpleasant micro-organisms and soiling introduced by the user. What about customers who do not want sanitisation? That is their right but you will be expected to provide proof that you have tried

to get them to take up the service and have asked them to sign a disclaimer saying that they accept responsibility for any decline in water quality. Paper proof (letters, contracts, terms and conditions etc) will be necessary. We note that new and casual sanitisation staff will require induction training. How do we do this and how do we prove we have trained them? Anybody who handles a cooler must have some hygiene and procedural training otherwise they may do a poor and potentially dangerous job and, even worse, spread illness. As formal hygiene courses are only run from time to time, it is clear that employers cannot afford to wait until their staff are fully hygiene trained before letting them loose on customers. That is why induction training is essential. You should have an effective staff hygiene manual that gives the basics of hygiene training and instructs staff about how to sanitise properly. On day one, sit the newcomers down and take them through the manual, making sure that they understand it. Issue them with their own copy and tell them to read it again.

When you are sure that they fully understand it, tell them to sign a form to the effect that they have read and understood the staff manual. You will then have proof that they have been trained, which you must show to the auditor. Staff should receive full certificated hygiene training within six months of beginning work. However, this can come later. We understand that staff are to be required to report illness to their supervisors. What illnesses should they report? Primarily gastro intestinal symptoms including: • Nausea (a common early sign of Norovirus) • Vomiting • Gut pains and temperature (sometimes an early sign of unpleasant bacterial infections such as Salmonella) • Diarrhoea All of these are early signs of something upsetting the digestive system. This may be an infective agent, such as viruses, bacteria, parasites like Cryptosporidium, toxins, irritants or just too much fatty food or beer! However, all of these causes give similar early symptoms. The authorities are worried about food handlers spreading infectious diarrhoeas as some can be severe and dangerous.

Mike Hurst On day one, when the symptoms first appear, nobody knows what the problem is or if it’s a threat to others. If the symptoms continue it might take a week to find out what it is, and if it goes that far it is too late as most people are at their most infective within the first two days of an illness. Thus nobody can afford to take a chance. Any food handler with these symptoms should therefore inform their supervisor who must ensure that they don’t make contact with the coolers or water until it is safe to do so. The usual wisdom on this is two days after the symptoms stop. Viral upsets rarely last longer than four days, in fact often just 24 hours. Bacterial intestinal infections cause symptoms that can last from a few days to several weeks, while parasite infections can last months. Victims with notifiable infections may have to be tested and given a clean bill of health even after their symptoms have stopped, before returning to work. Salmonella can notoriously take three months to disappear from the body. What protective clothing should be worn when sanitising coolers? In the sanitisation area at the depot, clean white

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Cooler views

Out in the field where we cannot apply high risk conditions, a clean uniform is important. To improve the image of their service, some companies supply their travelling sanitisation staff with white coats. Once again it is in members’ interests to supply their travelling staff with sufficient uniforms to make sure that stained or smelly uniforms are not worn. Two clean shirts a week is not really enough.

Are staff allowed to take food and drink into the depot? Absolutely not. Food and drink residues are prime pest attractants and highly unacceptable foreign bodies. Imagine the impact on a customer of seeing chewing gum, drink/cup stains, confectionary wrappers, potato chip fragments etc in consignments they receive from you. Food residues in discarded wrappers and drink traces in ‘empty’ cups are enough to keep rodents sustained for quite a while. The impact of the presence of pests and signs of pest damage such as droppings are even worse. I find the biggest offenders at depots are visiting drivers and contractors. Make sure you control their activities, as well as those of your own

© Robyn Mackenzie |

coats, along with a hat or hairnet are appropriate. Note that the role of protective clothing is to protect the coolers and not the wearer. A dirty white coat may be a sign of hard work, but it actually poses a threat to the product. You should insist on a white coat change everyday and supply sufficient numbers of coats accordingly.

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Good hand washing practises are a must staff. Your depot should be a desert for pests. What is the purpose of the high risk area required by the audit? The high risk area will be a clearly defined and marked area or room in which the waterways of a cooler are sanitised. The area and its controls are necessary to prevent: • The introduction of dust, dirt, broken glass, pests, maintenance residues and other foreign bodies into the cooler • Soiling and contamination by dangerous or undesirable substances

© Vladislav Susoy |

• The contamination of the cooler by undesirable micro-organisms including pathogens What are the essential features of a high risk area? Hair nets are recommended in sanitisation areas

The answer above should be kept in mind, as well as:

• All work surfaces floors and walls must be easy to clean and keep clean. This means: > Gloss finishes > No porous surfaces such as brick, wood, carpet, rubber mats, matt paint, unsealed concrete floors etc are allowed • All glass is to be protected in case of breakage. This means: > Shielded or sheathed lights > Laminate film on windows and screens • A hand wash basin inside or nearby the area • Restriction on entry to unauthorised staff and visitors • All those entering the area must put on protective clothing and wash their hands • A device to kill flying insects should be installed, but not located over the work bench

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Cooler views • Pest control to cover crawling insects and rodents • No cooler maintenance should take place in the area, including regassing, electrical repairs etc

• Food and drink - this includes cups of tea and coffee

• Restrictions on what may be taken into the area

• Cigarettes/tobacco sachets

• A potable water supply

• Watches

foreign bodies in food and drinks. If some of these seem implausible to you, note that I have seen them all in HRAs on my travels! As a result of these restrictions, the company should provide secure lockers or equivalent for each individual working in the area.

• Effective ventilation and drainage

• Radios, televisions, music players, iPods, earphones etc

What is a food grade first aid kit?

• No smoking or food and drink is allowed

• Outdoor clothing and footwear

What controls are there on what staff can wear or take into the area?

• Handbags, wallets, purses etc

There should be no: • Jewellery, except simple rings • Body piercings, except

simple one piece earrings (no more than one per ear)

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• Chewing gum • Mobile phones

Why? Because they are all sources of foreign bodies. You might like to note that by far the most frequent cause of prosecution in the UK food industry is the presence of

It’s basically an ordinary first aid kit, but with blue food industry wound dressings. These are guaranteed waterproof, are easy to see in food, contain a metal detection strip and most importantly send the right message to the customer

that you and your staff take hygiene very seriously, ie you regard yourselves as a food company and not one which solely provides a wide range of office equipment. In these days of horrible diseases being spread by blood (eg Aids and Hepatitis), it is important that you take a strong position on the provision of first aid kits to all of your sanitisation staff. Part 2 in the next issue will include HACCP, supervision of field teams, use of sub contractors, traceability, customer complaints, pest control, staff facilities and storage conditions.

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76 EXPERT OPINION Issue 23 - October · November 2009

EBWA matters

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STOP PRESS GBWA becomes German Water Cooler Association At an extraordinary meeting of members in Düsseldorf at the end of September, the German Bottled Watercooler Association (GBWA) agreed to create a uniform organisation, inviting mains-fed cooler companies to join, with the association’s name changing to the German Water Cooler Association. Stressing the need for a common approach from both types of cooler providers, GWCA Managing Director Gustav Felix (right) said: “The common federation will offer increased value to its members through variety, ideas and an exchange of views. Not against each other, but with one another!”

For our German readers, Gustav continued: “Wir wollen aber noch weitere gemeinsame Perspektiven verfolgen: Hierzu gehört unter anderem die stärkere Verankerung des Dienstleistungs-Produkts Watercooler (Bottled Watercooler und Point of Use Watercooler) in der gesellschaftlichen Wahrnehmung sowie im Bewusstsein der Verbraucher und Nutzer. Außerdem gilt es gemeinsame Themen und Positionen erfolgreich voranzutreiben, wie wir

dies momentan durch einen verstärkten Dialog mit den Lebensmittelkontrolleuren und unserem politischen Engagement für eine flächendeckende Ausstattung der Schulen in Deutschland mit Wasserspendern vollziehen. “Wir wollen eine Stärkung unseres Einflusses in Politik, Medien und Gesellschaft erzielen. Insbesondere durch eine Bündelung unseres Know How und unserer Ideen, um ein starker Verband und Partner für unserer Mitglieder zu sein.

Auch fördern wir mit unseren Plänen eine gemeinsame Interessenvertretung zu schaffen, eine konstruktive und nutzbringende Kommunikation zwischen BWC und POU. “Wir würden uns freuen, wenn Sie diesen Weg mit uns gehen.”

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78 EBWA Issue 23 - October · November 2009

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80 MARKETPLACE Issue 23 - October · November 2009

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Making a splash online now Images: screen © Irochka, bottle © Filipe Varela, tomato © Mailthepic, carton © Photoeuphoria, cheese © Edyta Pawlowska, glass © Konstantin Tavrov, orange © Les Cunliffe, bean © Monika3stepsahead, biscuit © Picsfive, strawberry © Braendan Yong |

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Light at the end

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The lighter side of the industry

19 litre water cooler bottle experiments The cooler innovation office has been alerted to a great blog running on The Water Delivery Company website. One of the latest offerings concerned the wacky world of water cooler bottle experiments. Here is an excerpt: “A few months ago we had a phone call from a gentleman who was keen to purchase some water cooler bottles. Normally this is no issue for us as this is the heart of our business – however things weren’t as they seemed. After a couple of questions to the new client, we discovered that we were dealing with a scientist who actually wanted ten empty 19 litre water bottles for a series of experiments

he was running for a UK Channel 5 show - Big, Bigger, Biggest. “Obviously this piqued our curiosity. Unable to give us full details on what he was doing he did explain that one of his experiments was going to involve making a jet engine from a 19 litre water bottle. Finally, the faith we all had in the ability of our bottles was going to be validated - and by a real scientist! For water cooler nerds it doesn’t get much better than that. We had to wait until earlier this month to see the TV show and suffice to say it didn’t disappoint.” Watch the video at

Experiments with used cooler bottles are all the rage!

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cooler innovation Advertiser Index

4 Aces Abbeychart Activewhere Allpure Aqua Cure Aquis Bericap Blackhawk Molding BWCA Canaletas Capsnap Clover Cosmetal Crystal Mountain Database Workshop Ebac Elkay Fairey Ceremics Fisapac Hesse Europe


53 30 13 40 77 77 84 76 70 70 19 36 69 45 23 64, 65 18 31 56 69


Hygienic Solutions 20, 72 Inspecto Automation 9 Jetsun 63 Kleena Coola 79 Krystal Kritis 77 Lamaplast 32 Microfilter 35 Mistral 39 Oasis 79 OP Sarl 61, 78 Picsa 4 Polymer Solutions 11 Sam Jin 79 Sigma Home Products 33 SIP Technologies 74 Tana Water 15 YoungOne 2 Zenith International 27, 83 Zerica 43 Images: screen © Irochka, bottle © Filipe Varela, tomato © Mailthepic, carton © Photoeuphoria, cheese © Edyta Pawlowska, glass © Konstantin Tavrov, orange © Les Cunliffe, bean © Monika3stepsahead, biscuit © Picsfive, strawberry © Braendan Yong |

© cooler innovation 2009. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890.

82 FINAL WORD Issue 23 - October · November 2009

Issue 23 | Cooler Innovation  

Hygienic Solutions explains its business philosophy to editor Hannah Oakman, plus a special report on the latest bottled water cooler manufa...

Issue 23 | Cooler Innovation  

Hygienic Solutions explains its business philosophy to editor Hannah Oakman, plus a special report on the latest bottled water cooler manufa...