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By Nichole Simpson,
SVP Business Development and Customer Leadership, Advantage Unified Commerce, Chicago, IL
It’s officially the holiday season – a time when adult beverages flow a bit more frequently. It’s also a time when those of us who think about the adult beverage category more deeply consider the trends that are worth raising a glass to in 2024, as well as the potential pitfalls ahead we need to navigate soberly. Here are just a few trendlines unfolding next year and beyond.
Page 27 | Food & Beverage Magazine v January Issue 2024