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COVER IMAGE
Patrick Mahomes, Brand Partner, and Michael Fedele, Founder Throne SPORT COFFEE
PUBLISHER
MICHAEL POLITZ Michael@fbmagazine.com
DIRECTOR & EDITOR-IN-CHIEF
LAUREN KANE Lauren.Kane@fbmagazine.com
SOCIAL MEDIA CONTENT MANAGER
SHELBY POLITZ Shelby.Politz@fbmagazine.co
DIRECTOR OF PROGRAMMATIC SALES
BARB ROGERS Programmatic@fbmagazine.com
ACCOUNT MANAGERS
AMY MONTANO Amy.Montano@fbmagazine.co
SUSAN GOLD Susan.Gold@fbmagazine.com
MARCUS FOXWORTH Marcus.Foxworth@fbmagazine.com
TRADESHOW EDITOR
MICHELE TELL Michele@proofawards.com
CONTRIBUTING EDITORS
MICHAEL POLITZ
STEPHANIE BLITZ
CONTRIBUTING WRITERS
LAUREN MCINDOO
AMY MONTANO
SUSAN GOLD
SHELBY POLITZ
ETHAN BALSAMO
We honor and remember the support of Chef Kerry Simon, Gary Cantor, Robin Leach, Chef Paul Prudhomme, & Gary Coles
FUELING GREATNESS
Clutch performances. Unrelenting focus and intensity. Football legacy. These are all things that come to mind when you hear the name Patrick Mahomes. He has earned his reputation as the Kansas City Chief’s star quarterback, but staying at the top of his game takes more than talent. It requires fueling his body and mind the right way. That’s where Throne SPORT COFFEE comes into play. Mahomes does more than endorse the brand. He invests in it and uses the product daily. He was first introduced to Throne SPORT COFFEE by founder Michael Fedele who gave Mahomes a sample before the launch; Mahomes saw the potential immediately.
“I drink coffee every day, but this wasn’t just any coffee— it was clean, tasted great, and had real functional ingredients,” said Mahomes. “It really fits how I live and train, so becoming an investor and partner just made sense.”
That decision to join Throne as both shareholder and brand ambassador wasn’t just about slapping his name on another product. For Mahomes, it was the opportunity to form a meaningful partnership. Throne is a coffee that aligns with his lifestyle, his recovery needs, and his personal philosophy of refusing to settle.
Coffee That Delivers More Perks
Mahomes is no stranger to hard work. During the season, his schedule is a relentless cycle of practice, games, film sessions, meetings, and media appearances. Offseason doesn’t slow down much either. His days are filled with training, philanthropy work, family time, and business ventures. Sugary coffees might provide a short-term boost, but they don’t deliver what Mahomes needs for sustained performance.
In a crowded ready-to-drink coffee market, Throne’s positioning stands apart. Where many competitors lean on sugar, dairy, and artificial ingredients to mask bitterness or boost shelf appeal, Throne strips away the excess. The result is a product line that tastes indulgent but supports healthconscious choices.
That’s what drew him to Throne SPORT COFFEE, a brand designed to fuel athletes, professionals, and everyday gogetters. The product lineup reflects that commitment. The Cold Brews are dairy-free, low in sugar and calories, but high in taste. The Premium Charged Lattes bring 10 grams of protein, B-vitamins, and other functional ingredients t. . Throne SPORT COFFEE is for people who want more than just a caffeine kick. It gives you clean energy.
For Mahomes, Throne isn’t just a brand partnership—it’s integrated into his daily routine. “Throne SPORT COFFEE is a go-to for me every day. I am always on the move, so I need it,” said Mahomes. “I start most mornings now with a Cold Brew and then switch to the Premium Charged Latte after workouts or during busy afternoons. The added protein helps with recovery and keeps me fueled until my next meal.”
Those benefits matter, not just for his career as an NFL quarterback, but also for Mahomes’ role as the father of two and entrepreneur who juggles countless responsibilities beyond football.
Brewed For Everyone Who Wants Beter
Though Mahomes’ lifestyle is extreme compared to the average consumer, he insists Throne isn’t just for athletes. Students cramming for finals, professionals navigating long
“I drink coffee every day, but this wasn’t just any coffee—it was clean, tasted great, and had real functional ingredients,” said Mahomes. “It really fits how I live and train, so becoming an investor and partner just made sense.”
“Throne SPORT COFFEE is a go-to for me every day. I am always on the move, so I need it,” said Mahomes. “I start most mornings now with a Cold Brew and then switch to the Premium Charged Late afer workouts or during busy afernoons. The added protein helps with recovery and keeps me fueled until my next meal.”
days, parents juggling kids and work—they can all benefit. “Honestly, it’s for anyone looking to get going and keep going without all the extra calories or artificial stuff you’ll often find in ready-to-drink coffee alternatives,” said Mahomes.
Mahomes often shares the coffee with teammates, family, and friends. Most of them are surprised by how good it tastes, especially since it’s low in sugar and packed with functional ingredients. Where people expect something bland and “healthy” tasting,Throne SPORT COFFEE surprises with delightful flavor and performance. Once consumers realize supporting their goals can taste this good, they’re all in.
Throne’s expanding lineup, from Cold Brews to Lattes, offers options for different needs: lean energy for focus, protein for recovery, and portability for busy lives. They also come in craveworthy flavors such as Sea Salt Caramel and French Vanilla (which just happen to be favorites for Mahomes).
Just like his plays on the field, Mahomes’ business collaborations are strategic. He partners with companies that share his values of performance, innovation, and authenticity. Throne SPORT COFFEE fits that mold perfectly. “Michael and I connect in the way we play to win,” said Mahomes. “The brand is always evolving, whether that’s upgrading packaging or adding new products like the Lattes with lactose-free milk and protein. I take pride in the way Throne matches my high-performance, no shortcuts lifestyle.”
Built For The Long Game
For Mahomes and Throne SPORT COFFEE, the journey is just beginning. The brand has been steadily expanding distribution, with plans to hit even more shelves across 2025 and 2026. Not surprisingly, Mahomes’ presence accelerates that momentum, helping Throne break into a mainstream market hungry for healthier, functional coffee beverages.
“The future is exciting,” said Mahomes. “I’m pumped to be a part of what’s to come and to help keep pushing the brand forward and really reinvent what the ready-to-drink coffee category can be.”
That reinvention isn’t just about growth charts or product launches. It’s about inspiring consumers to expect more from their coffee. At the heart of Throne’s ethos is the idea of ambition—of fueling individuals to chase their goals, whatever they may be. It’s an ethos that resonates perfectly with Mahomes’ own journey, from college prospect to NFL superstar, from young father to brand builder.
“Whether you’re going after a goal or just getting through your day, you need something that keeps up with you,” said Mahomes. “Throne SPORT COFFEE is about leveling up and pushing yourself every day.”
That message—equal parts inspirational and practical—helps bridge the gap between elite athletes and everyday consumers. Throne isn’t promising to turn you into Patrick Mahomes. But it is sure to give you the fuel to be sharper, stronger, and more resilient in your own arena.
“Honestly, it’s for anyone looking to get going and keep going without all the extra calories or artificial stuff you’ll ofen find in ready-to-drink coffee alternatives,” said Mahomes.
In an era where consumers are demanding healthier alternatives and scrutinizing ingredient labels more than ever, Throne SPORT COFFEE arrives at the perfect moment. The rise of functional coffee beverages is not a fad. It’s a reflection of shifting cultural priorities toward wellness, balance, and long-term health.
Mahomes sees the bigger opportunity for Throne to play a leading role in this movement. If mainstream ready-to-drink coffee options have long been about quick jolts and sugar highs, Throne’s model is about sustainability and intentionality. And intentionality, Mahomes knows, is the difference between burning out and building greatness. Because whether you’re an MVP quarterback or a parent balancing Zoom calls and school runs, greatness doesn’t come easy. But with the right fuel, it does become possible.
Learn more about Throne SPORT COFFEE here and where you can find it.
Foodture expands its frozen gourmet menu under the leadership of Olga Tretiakova, Senior Vice President of Operations and Business Development. The company is introducing a brand-new line of frozen food options, designed to provide customers with an even wider range of choices and unparalleled convenience.
This strategic move underscores the company’s commitment to making its favorite meals even more accessible, ensuring that customers can enjoy the same high quality and delicious flavors they have come to expect, now in a convenient frozen format. The expansion represents a significant step forward in Foodture’s mission to cater to the evolving needs of its discerning clientele.
Foodture remains steadfast in its primary goal: to cater to the diverse and evolving tastes and preferences of its clientele by offering convenient and easily accessible meal solutions 24/7. The goal is to align with current consumer trends and expectations, providing options that fit into busy lifestyles.
The decision to introduce frozen meals is rooted in the numerous benefits that frozen food offers to consumers. Frozen meals offer convenience through quick preparation, reduced cooking time, and extended shelf life, making them ideal for busy individuals seeking quality and flavor.
These meals offer a wide variety of options, allowing for careful portion control, which is essential for maintaining a healthy diet, and ensuring year-round access to nutritious and high-quality ingredients, regardless of seasonal availability.
According to Tretiakova, the decision to expand into the frozen food sector was a direct response to suggestions and feedback received from loyal customers. The company values customer input and actively seeks ways to improve its offerings based on the preferences and desires of those it serves.
FOODTURE IS COMMITTED TO SUSTAINABILITY BY OFFERING
Furthermore, embracing frozen food aligns perfectly with Foodture’s deep commitment to sustainability, offering both economic and environmental advantages by actively reducing food waste, a growing concern in today’s world.
Foodture is committed to sustainability by offering affordable meal options to a wide consumer base. This commitment is central to its business decisions. The expanded menu features a carefully crafted selection of dishes to deliver an exceptional culinary experience.
The menu boasts an array of mouth-watering dishes, including creamy pasta carbonara, savory teriyaki chicken with rice, classic Mac and Cheese, and a variety of Asian-inspired chicken and shrimp noodle dishes. The menu includes glutenfree pasta with veggie or Bolognese sauce for those with dietary restrictions.
To ensure maximum convenience and accessibility for its customers, Foodture strategically positions its state-of-theart automated machines in high-traffic and easily accessible locations throughout Southern California. These prime locations include universities, providing students with convenient meal options, bustling sports complexes, catering to athletes and fans, busy office buildings, offering quick and easy lunch solutions for busy professionals, and major airports, providing travelers with a delicious alternative to traditional airport food. The company is constantly evaluating new locations to further expand its reach and accessibility.
For more information about Foodture and its expanding menu of gourmet frozen food options, including nutritional information, please visit the official website at https://foodture.net.
Olga Tretiakova (Foodture SVP)
NEW OWNERS AT
Porterhouse Music Bar & Restaurant
Are Redefining Dining and Nightlife Experience in Sunny Isles Beach with French Chef and Elevated Atmosphere
With new owners and a classically trained French chef at the helm, Porterhouse Music Bar & Restaurant has undergone a transformation over the past several months. The dynamic venue, a unique fusion of dining, music and nightlife, is now combining culinary innovation from Chef Patrick Kirchner with nightly entertainment options and an elevated level of service from international restaurateurs Andrii and Oleksandra Melnyk to bring world-class hospitality to Sunny Isles Beach.
“Our vision for Porterhouse is inspired by old-school jazz lounges, modern nightlife and high-end steakhouse culture,” said new coowner Andrii Melnyk, who also owns London’s Oy Bar and two luxury restaurants in Kyiv, Ukraine. “We want our guests to feel at home in a sophisticated yet welcoming space where they can indulge in premium food, craft cocktails and live entertainment.”
“Combined with professional service and top-tier hospitality in a completely refreshed ambiance, we have redefined Porterhouse to make every evening a show.” - said Melnyk.
Chef Patrick has tapped into his passion for farm-to-table dining and precise culinary techniques to deliver a sophisticated flair to the American Modern menu of steakhouse classics and seafood specialties. Raised in the south of France, his culinary journey is rooted in traditional European cuisine. He has experience apprenticing in Michelin-star restaurants across Switzerland and served in executive chef positions throughout Australia and South Florida. Favorites on the menu include a perfectly aged, grilled-to-perfection Porterhouse steak, lobster pasta, scallops with caviar and Sunny Isles’ only authentic wood-fired pizza. Weekend brunch is also now available, featuring seafood, meat appetizers and Champagne in a chic setting.
“Chef Patrick has created an unparalleled dining experience with high-quality ingredients and expertly crafted dishes. The new menu is inspired by his years of global studies and training,” said Melnyk. “Combined with professional service and top-tier hospitality in a completely refreshed ambiance, we have redefined Porterhouse to make every evening a show.”
The elite nightlife experience at Porterhouse encourages guests to feel the beats on the dance floor, enjoy hookah on the patio and sip expertly handcrafted signature cocktails such as the Espresso Martini, Smoky Old Fashioned and Spicy Margarita.
Top DJs, live performances and exclusive events provide an upscale social scene every day of the week, starting with Tuesday karaoke and Wednesday jam sessions with renowned jazz artists. Friday and
Saturday hosts live music performances followed by late-night DJ sets, and Sundays wind down with the soothing sounds of worldclass jazz and blues. The venue’s electric atmosphere and variety of entertainment options makes it the perfect destination for a romantic night out or a fun gathering with friends.
With seating for 250 guests, the 4,000-square-foot space blends bold textures, rich colors and sophisticated details such as the striking emerald-green fish scale tile bar. Plush red velvet bar stools and chairs combine with deep red velvet drapes and gold-embossed ceiling tiles to create a sense of vintage glamour, enhancing Porterhouse’s intimate lounge-style vibe. Outside on the 2,000-square-foot patio, guests soak in stunning views of Sunny Isles.
Melnyk adds, “Combining the best of a restaurant, bar and nightclub, we’ve transformed the classic steakhouse tradition into an art form and delivered a feast for the senses at Porterhouse.”
Dining, nightlife and entertainment come together in the heart of Sunny Isles Beach at Porterhouse Music Bar & Restaurant. Known for its premium steaks, fresh seafood, signature cocktails and vibrant atmosphere, Porterhouse is redefining the culinary and nightlife experience in Miami with a unique blend of fine dining and live entertainment. Open daily at 5 p.m. and serving until 2 a.m. Sunday-Thursday, Friday-Saturday 5 p.m - 5 a.m; brunch Saturday and Sunday from 11 a.m. to 3 p.m. 17008 Collins Avenue; 305-907-4111; porterhousemia.com
Porterhouse Music Bar & Restaurant
PEACHES AND CREAM PROTEIN POWDER
Just Ingredients’ Peaches and Cream Protein Powder is a smooth, flavorful blend made with real ingredients- free from artificial sweeteners and sugar alcohols. Each serving delivers 22g of protein from a unique blend of four high-quality sources: 100% grass-fed whey protein from New Zealand, grass-fed collagen, organic pea protein, and organic chia seed protein. This blend provides a complete range of essential and non-essential amino acids, which play key roles in metabolism, tissue repair, and nutrient absorption- supporting overall health from the inside out. The naturally sweet flavor pairs ripe, juicy peaches and mangoes with creamy vanilla for a protein filled take on a classic favorite. Sweetened with monk fruit and free from gluten, as well as artificial and natural flavors, it’s made to nourish your body without the unnecessary additives. Whether you’re recovering post-workout or simply adding a nutritious boost to your daily routine, Peaches and Cream Protein Powder delivers effective, great-tasting nutrition you can feel good about. With premium ingredients and a crave-worthy flavor, it’s a delicious way to stay on track with your health goals.
WITH PREMIUM INGREDIENTS AND A CRAVEWORTHY FLAVOR, IT’S A DELICIOUS WAY TO STAY ON TRACK WITH YOUR HEALTH GOALS
WANTS TO BE THE DRINK OF THE SUMMER WHILE BRINGING SOJU TO THE GLOBAL STAGE
For decades, soju has been South Korea’s national spirit, an accompaniment to late-night meals and celebrations, typically poured from small green bottles and shared in boisterous rounds. It’s also quietly held a remarkable title: the world’s best-selling spirit by volume, with brands like Jinro moving over 100 million cases a year, outselling vodka and whisky combined.
Yet in the U.S., soju has mostly stayed a niche drink usually found in Korean barbecue joints, often positioned as a cheap shot rather than a premium cocktail.
Hello Soju wants to change that.
First introduced in 2023 at Coachella, Hello Soju is reimagining the centuries-old Korean spirit as a modern, design-forward, ready-todrink (RTD) experience. Think crisp flavors, vibrant packaging, and celebrating K-Cal, the cultural fusion between Korean culture with California’s laid-back cool.
“Hello Soju was created with the idea of bringing people together to share great times over great drinks,” said Taylor Jones, Co-founder and Chairman of Hello Soju. “We’re continuing our mission to create something rooted in celebration, community, and shared experiences that everyone can enjoy.”
FROM COACHELLA ROOTS TO BEVMO SHELVES
Hello Soju made its debut in 2023, strategically timed with K-pop’s historic Coachella headliner slot, an early signal of the brand’s deep ties to entertainment and cultural trends. It quickly became a cult favorite among fans drawn to its easy-drinking, lower-ABV style, natural fruit flavors, and unmistakable K-culture vibe.
Now, Hello Soju is entering its next phase with California-based production, expanded distribution, and a full brand refresh led by creative director Peter Bae. The new packaging and website pops with bold colors and a vibrant new aesthetic.
The lineup features award-winning flavors like Asian Pear, Lemon Yuzu, Green Grape, Peach, and Lychee, all made with real fruit juice, no added sugar, and a refined rice-and-grain spirit base. It’s sold in sleek 4-packs ($19.99 MSRP) and 8-can variety packs ($33.99 MSRP), making it equally at home at backyard parties, music festivals, or high-end venues.
The brand’s retail expansion includes BevMo locations throughout California and Tao Group’s venues in Los Angeles and Las Vegas, a savvy move tapping both mainstream retail and on-premise nightlife.
WITH THE CONTINUED RISE OF KPOP, KDRAMAS, AND GLOBAL INTEREST IN KOREAN CULTURE, WE’RE EXCITED TO BRING A FRESH, PREMIUM TAKE ON THIS BELOVED SPIRIT TO A NEW GENERATION OF
ENTERTAINMENT DNA AT THE CORE
Hello Soju’s cultural instincts aren’t an accident. Its founding team hails from The Hello Group, the award-winning Los Angeles entertainment company behind dozens of Billboard-charting hits and K-pop collaborations.
Taylor Jones, founder and CEO of The Hello Group, has built a reputation as a creative strategist able to turn cultural trends into mass-market success stories. He’s overseen music publishing partnerships with Sony, developed global hits for artists like BTS and TWICE, and now brings that storytelling savvy to spirits.
Nick Schlein, Hello Soju co-founder and board member, also comes from an entertainment and partnerships background, with stints managing high-profile artists and building strategic brand collaborations. He sees Hello Soju as more than a drink, it’s a lifestyle brand designed to resonate with a generation raised on global cultural crossovers.
“Hello Soju was created with the idea of bringing people together to share great times over great drinks,” said Taylor Jones, Co-founder and Chairman of Hello Soju. “We’re continuing our mission to create something rooted in celebration, community, and shared experiences that everyone can enjoy.”
A PREMIUM PLAY FOR SOJU’S BIG MOMENT
CEO Elisabeth Baron, a wine and spirits industry veteran who’s worked with LVMH, Diageo, and Constellation, is leading the brand’s retail strategy and premium positioning.
DRINKERS
“Soju is undeniably having a moment, and there’s no better time to reintroduce Hello Soju to the market,” said Elisabeth Baron, CEO of Hello Soju. “With the continued rise of K-pop, K-dramas, and global interest in Korean culture, we’re excited to bring a fresh, premium take on this beloved spirit to a new generation of drinkers.”
Beyond design and production, Hello Soju’s mission is rooted in accessibility and inclusion—making soju fun, shareable, and ready for any occasion. The team highlights its use of real fruit juice, all-natural flavors, and no added sugar to deliver a clean, refreshing taste that suits a wide range of social settings, from casual get-togethers to upscale nightlife.
A GLOBAL VISION WITH LOCAL ROOTS
Now proudly produced in Southern California, Hello Soju reflects the region’s cultural diversity and innovative spirit. The team sees that as essential to its mission of modernizing soju without losing its heritage.
By blending K-culture influences with California’s creative energy, Hello Soju is hoping to do for soju what brands like Casamigos and Clase Azul did for tequila—transforming a traditional spirit into a modern, aspirational, and widely loved category.
For now, they’re betting big on strategic partnerships, summer parties, and music festivals, being filled with cans of sparkling soju. And they’re inviting everyone to raise a can and say hello.
TO FRESHNESS FOLLOW INLINE
Ready to grow your business? Let’s talk.
In a world filled with beverage options, Vitamin1 stands out as a beacon of health-conscious hydration. Founded by Michael L. Taylor, a former U.S. Army Special Forces Green Beret, this innovative brand has redefined what it means to quench thirst while nourishing the body. Launched in 2016, Vitamin1 was born from Taylor’s extensive military experience in Middle Eastern conflicts, where he recognized the need for advanced hydration solutions for athletes and the military. His vision was to create a healthier alternative to sugary sports drinks, driven by his commitment to discipline, resilience, and leadership honed during his elite military service.
Taylor, now the CEO of Vitamin, brought his expertise in counterterrorism and strategic planning to the beverage industry. His journey from special forces to entrepreneurship reflects the brand’s ethos: excellence and innovation. By 2021, Vitamin1 had secured nationwide distribution, marking its rapid ascent in the competitive beverage market. This growth highlights Taylor’s ability to translate military precision into business success.
What sets Vitamin1 apart in the crowded beverage market? Its meticulously crafted formula delivers a potent blend of hydration and nutrition. Each
16-ounce bottle contains just 10 calories, significantly lower than many sports drinks, and includes essential electrolytes to support muscle function and fluid balance. With six B vitamins, including Thiamin, Biotin, and Niacin, it bolsters immune health and energy metabolism without caffeine or artificial stimulants.
Unlike many competitors, Vitamin1is sugar-free, using natural flavors and no artificial colors or preservatives. Available in vibrant flavors like Mango, Lemon-Lime, Passion Fruit, and Peach, it delivers a refreshing taste that appeals to athletes, fitness enthusiasts, and health-conscious consumers. Its clean ingredient list ensures every sip provides functional benefits without compromising purity or palatability. Taylor’s focus on consumer needs, informed by his conversations with athletes and military personnel, shaped a product that prioritizes health without sacrificing taste.
Vitamin 1’s health benefits extend beyond its nutritional profile. It’s designed for versatility, catering to active lifestyles and those seeking a convenient way to boost nutrient intake. Whether consumed after a gym session, during a busy workday, or as a refreshing pick-me-up, it hydrates while delivering essential vitamins and minerals. For individuals with demanding schedules or dietary gaps, Vitamin1 Water offers a practical solution to supplement nutrition without resorting to pills or powders.
As Vitamin1 continues to expand, it remains rooted in its founder’s mission to provide superior hydration.
For those seeking a smarter way to hydrate, Vitamin1 ofers a refreshing promise: wellness in every sip.
The brand’s commitment to transparency and quality resonates with modern consumers who value authenticity. Vitamin1’s packaging proudly displays its nutritional content, ensuring shoppers know exactly what they’re consuming. The brand also boasts that its production is Made in the USA.
Vitamin1 rise mirrors broader trends in the beverage industry, where the global market for vitamin-enhanced waters reached $7.2 billion in 2021 and is projected to hit $11.9 billion by 2027.
Michael L. Taylor’s vision has propelled Vitamin1 nto a category of its own, blending science, flavor, and purpose. Drawing on his Green Beret background, Taylor has infused the brand with values of discipline and resilience, creating a product that empowers healthier lifestyles. As Vitamin1 continues to expand, it remains rooted in its founder’s mission to provide superior hydration. For those seeking a smarter way to hydrate, Vitamin1 offers a refreshing promise: wellness in every sip.
SUMM! APPLE
PIE SPRING ROLLS
Spring rolls aren’t just a popular savoury snack – they can be sweet, too!
These delectable pie rolls are stuffed with apple and hints of cinnamon.
They feel like a warm hug and will keep everyone coming back for more. Served with our delicious caramel sauce.
DETAILS:
• Fully cooked and easy to prepare. Ready in just minutes.
• Includes a tasty dipping sauce for added convenience
• Perfect as a quick snack or part of a full meal (think dumpling bowls or spring roll lettuce wraps)
• Find us in the refrigerated deli section at your local grocer
• Air-fryer friendly
• SUMM! Is bringing authentic Asian flavors to the table
Product Details
950g pack, Fully cooked, just heat and serve, Convenient twin pack, Includes caramel sauce
Butterball’s Smoked Turkey Sausage Revamped
Butterball, the best known and most loved* brand of turkey in the U.S., has rolled out a new rope smoked turkey sausage. The new rope sausage will replace the current ofering in grocery stores across the United States and international markets. The change was made in response to consumers’ perception of the shape, taste and nutritional value of the sausage.
“Our research indicated consumers were seeking a more craveable smoked turkey sausage with less salt and a more premium look,” said Ana Haynes, CPG brand manager for Butterball. “We applied our learnings to create a delicious product with less sodium that’s juicy, has a robust, smoky favor and looks great on the shelf.”
*Source: 2024 Kantar Brand Tracking Dec 2024 n=361
it’s quick to prepare and a versatile protein that can be grilled, sautéed and cooked in the air fryer...
As summer comes to an end and the school year and tailgate season ramps up, Butterball’s smoked turkey sausage is a great choice for an easy weeknight dinner or weekend gathering.
“Our rope sausage is a people pleaser and perfect for any occasion – it’s quick to prepare and a versatile protein that can be grilled, sautéed and cooked in the air fryer,” said Haynes. “It’s also low in fat and complements many recipes.”
The new smoked sausage will be transitioning onto shelves through the end of the year. Retailers ofering Butterball’s Hardwood Smoked and Polish Style Smoked Turkey Sausage can be found using Butterball’s online product locator.
About Butterball
Butterball, LLC, headquartered in Garner, North Carolina, is the best known and most loved* brand of turkey in the U.S. Bringing people together over wholesome homemade meals for more than 70 years, the company provides retail and foodservice products to cu stomers in more than 30 countries. Butterball is committed to being an industry leader in quality, food safety and animal care and well-being, and was the frst major turkey company to voluntarily achieve certifcation through American Humane Society The company employs nearly 7,000 team members who work in production facilities, live operations and ofces across Arkansas, Illinois, Kansas, Missouri and North Carolina. For consumer questions or information, visit Butterball.com or call the Butterball® Turkey Talk-Line®, 1-800-BUTTERBALL (1-800-288-8372).
Jacqueline Cohen-Baity
Author of Adventures of a Comical Salesperson with International Recipes
Jacqine is the author of a musical interactive e-cookbook with international recipes and comedy stories. She is a chef, author, keyboardist, voiceover artist, musician, arranger, and music producer. She has been on radio, television, podcasts and has written jingles for companies. Jacqine has gained notoriety as a prolific singer/songwriter, keyboardist multi-instrumentalist, arranger, and music producer in a wide array of genres.
With a distinct voice and influences,she has built quite a music following. Talented on keyboards, she has a keen sense of choosing instrumental sounds that reflect a unique combination of chord patterns for each song she creates. She writes complex harmonies, chord progressions, melodies and lyrics as well as patterns for other instruments on keyboards such as saxophone, guitar, flute, oboe, clarinet, strings, bass, brass, and many other instruments which has led to demo recordings and live performances, She studied voice privately as well as Jazz Improvisation in a group where she learned traditional Jazz and very complex chord progressions with the creation of jazz melodies and chord progressions in anticipation of song development.
She studied and sang pop music as well with a Pop and Jazz vocalist. Her introduction to Smooth Jazz and Funk began while listening to radio shows. She bought CD’s and a number of albums of various Smooth Jazz artists. Jacqine became an avid listener and huge fan of the music attending shows and listening to additional Smooth Jazz radio stations as well.
In a chance meeting, she was introduced to the dance genre after a producer heard her sing and she got her first production, non-exclusive deal with a producer which led to doing more records with producers, both in singing and writing. She found success with music she co-wrote that was licensed in 13 countries at the Cannes Film Festival in France. She has worked with celebrity producers and remixers.
Jacqine is an independent artist and musician and her music has played in countries around the world. Magazines also gave excellent reviews of her vocals and the songs she sang on. She has topped the charts at number one on some songs and was featured in the top 10 on some of her other songs. She even achieved artist of the week several times on Radio Indie International.
She has graced audiences with her vocals while performing at several venues in New York City and has also gained attention from the television and film industry. She has had tons of radio play and music radio interviews and has fans locally and abroad with music heard in over 110 countries with one quarter of a million listeners.
Jacqine does mainly her own music, but she has featured and co-written some other songs with Curtis McCain, Jeff Medina, Matthias Beckmann, David Q. Mckee, Janet B, Donald Waugh, Eric Kupper, Janet B, Akira Komatsu, Scott Marvill, Madz Johnson, Eddie Berg, Dimitris Korontzis, George Karaisarides, Craig Levy, Lee Jones, and Naomi Adriaanz.
She has topped the charts at number one on some songs and was featured in the Top 10 on some of her other songs. She even achieved artist of the week several times on Radio Indie International.
BeatBox Beverages
Ready to kick off the season with a fan-favorite flavor? BeatBox Beverages just dropped its most-requested flavor ever: Mystic Grape. Born and perfected through community co-creation, Mystic Grape blends nostalgic flavor with a bold, modern twist, served up in a resealable, eco-friendly 500ml pack with 11.1% ABV. Backed by investor and basketball legend Shaquille O’Neal, BeatBox is a brand that plays to win - breaking into top retail chains, lighting up social feeds, and racking up sell-through rates that rival the best in the biz.
Black Market
Step into the world of Black Market—where high-end THC meets high-function nightlife. This is more than a beverage; it’s a meticulously crafted elixir that delivers an energizing, euphoric high within minutes—no alcohol, no hangover, all sophistication. Infused with bold black currant, functional botanicals, and their proprietary hempderived THC-terpene blend, Black Market is redefining what luxury consumption looks (and feels) like. Up your game and get inspired with their AI mixologist to help you create your own custom hightail; simply put in what style of drink you love (or even what mood you’re in) and it will make you your own recipe, complete with a photo for perfect presentation. You’ll feel guilt-free with only 25 calories/serving (each elegant 750ml bottle contains approximately 16 servings). Order online at www.drinkblackmarket.com.
Blue Star Tequila
Blue Star Tequila offers four types of hand-crafted tequilas: Anejo, Reposado, Reposado Honey and Blanco. Our tequilas are unfiltered, free of additives, kosher, organic, and night-harvested. Blue Star is the first and only tequila to harvest at night, with scientifically proven results. The sugars are more rested, and more balanced. Our jimadors love this too as it is 70 degrees, not the usual100 plus degree Arandas, Mexico days. Our honey reposado is made with real honey, from the bee to the tequila, for a layered, balanced taste. Our blanco is just perfect with citrus and well balanced sugars. Our anejo is made from a blend of American Bourbon barrels onto American Oak barrels for a true Anejo tequila profile, and an American bourbon-esque quality. Salud!
Cafe Spice
Experience the Sofi Award-winning flavors of Cafe Spice’s Chicken Tikka Masala with Saffron Rice—a gourmet ready-to-eat meal that brings authentic Indian cuisine straight to your table.
Conveniently crafted for modern life, this dish features tender roasted chicken, richly enveloped in a creamy, spice-infused tomato sauce, paired with luxurious saffron-scented Basmati rice. Certified glutenfree, this celebrated chef-designed entrée delivers both convenience and culinary elegance without compromise. Perfect for busy days when only bold flavor will suffice. Find it in the refrigerated sectionfresh, not frozen.
Cedar’s Foods
Fans of great hommus know, Roasted Red Pepper Hommus is a go-to. Cedar’s Reserve Hommus takes the sweetness and rich depth of the hallmark roasted red peppers and creates a decadent spread for fans of savory Mediterranean flavors.
Cometeer
Cometeer capsules hold a concentrated shot of freshly brewed, flashfrozen coffee with the best beans from Onyx Coffee Lab, Counter Culture, Intelligentsia and more. To make it, combine the frozen puck with 6–8 oz of hot water for a strong, flavorful cup—or melt it and pour over ice and milk for a creamy iced latte. No machine. No mess. Just good coffee, fast. This isn’t instant coffee- it’s fresh, high-quality coffee in an instant. Cometeer has earned industry recognition including Best New Product at the Specialty Coffee Association Expo and one of TIME Magazine’s Best Inventions of 2022. Cometeer is available online at www.cometeer.com plus their online subscriptions allow for rotating seasonal coffees every month, and in 450+ retailers including Whole Foods, Sprouts, and Erewhon.
Cosmoberry
Meet Cosmoberry, a vibrant, fruit-forward wine from Oliver Winery, the 33rd largest winery in the U.S. Crafted for easy sipping and everyday gatherings from dinner parties to kickoff games, this Concord-based sweet red wine is infused with natural fruit extracts – no artificial flavorings, colorings, or high fructose corn syrup. Recently named to Progressive Grocer’s 2025 Editors’ Picks list for Best New Products, this standout sip has been recognized for its innovation and crowdpleasing flavor. Cosmoberry is inspired by the classic Cosmopolitan cocktail, combining natural cranberry, blood orange, and strawberry flavors for a smooth, refreshing sip. At 11% ABV and an affordable $16 SRP, this wine offers an approachable yet elevated experience. Enjoy ice-cold with classic game time foods like pizza or sliders or add to a cocktail for an easy twist.
Effin Sauces
Meet Effin Sauces, a culinary passion project from husband-and-wife duo Carlos and Kaleigh Dorado, blending bold, unforgettable flavors with a commitment to sustainability. Carlos, a chef raised in Galicia, Spain, brings deep respect for ingredients and waste-free cooking. Kaleigh, a fashion and visual designer, crafts every element of Effin Sauces to reflect their dedication to quality and the planet. Together, they’ve created organic, U.S.-made sauces that deliver big taste and a philosophy: great taste, no waste. Effin Sauces stands out because they use 100% organic ingredients, are vegan & gluten-free, are the perfect balance of heat, acidity, and umami, plus they are handcrafted in New England with love for Mama Earth. Effin Sauces are perfect on everything from tacos to pizza, wings to eggs and makes every meal an adventure.
Fast Pickle
Fast Pickle brings a bold twist to hydration with its compact, threeounce pickle juice shot that blends convenience, flavor, and recovery in one sip. Housed in recyclable, gherkin-sized bottles, these caloriefree shots deliver a powerful, tangy burst of real pickle brine—no artificial flavors, just pure, briny refreshment. Perfect for post-workout recovery sip or a quirky pregame boost that gets fans talking. It’s the kind of standout product that catches eyes and taste buds alike, whether it’s fueling athletes or keeping fans fueled, this zingy, gameready innovation is a must-try.
MUSIC MATTERS TO YOUR CUSTOMERS
86% WOULD RETURN TO AN ESTABLISHMENT IF THEY LIKED THE FEATURED LIVE MUSIC
86% WOULD RECOMMEND THE ESTABLISHMENT IF THEY ENJOY THE MUSIC
80% SAY THAT MOST OF THE RESTAURANTS AND BARS THEY FREQUENT HAVE MUSIC PLAYING
NEARLY 70% OF MILLENNIALS SAID THAT HAVING NO MUSIC NEGATIVELY IMPACTS THEIR EXPERIENCE
BAR AND RESTAURANT OWNERS WEIGH IN 89% OF MILLENNIALS SAID THAT GOOD MUSIC MAKES A MORE MEMORABLE EXPERIENCE
WITH LIVE MUSIC (…) THERE WERE MORE LIQUOR SALES, AND THAT’S A 75% PROFIT MARGIN.
THE MORE UPBEAT, THE BETTER CHANCE FOR AN UPSELL, THE BETTER CHANCE THEY WANT TO STAY A LITTLE LONGER.
COLORADO AND UTAH
-THOMAS OWNER, FAMILY ITALIAN RESTAURANT ATLANTA, GA
-CHRISTOPHER VINEYARD OWNER AND TASTING ROOM OPERATOR LOS ANGELES, CA
Fresh Vintage Farms
From a third-generation California farm comes a clean-label condiment for modern kitchens. Fresh Vintage Farms is officially entering the condiment space with the launch of its Almond Oil Mayonnaise! It is a plant-based, shortingredient-list product crafted with the brand’s signature refined almond oil. Designed for health-conscious eaters, this mayo offers the rich texture and versatility consumers expect, without the additives they don’t. It’s dairy-free, soy-free, and made without seed oils, aligning with the growing demand for simple, nutrient-rich pantry staples. Ideal for sandwiches, dips, dressings, and back-to-school lunches, the Almond Oil Mayo is the first expansion beyond Fresh Vintage Farms’ small-batch cooking oils. The product is launching directto-consumer this fall, with retail plans on the horizon. Whether you’re following a clean-eating plan, need a better-for-you lunchbox staple, or just want a mayo that matches your values, this new release delivers.
GoodSAM
GoodSAM’s Crispy Crunchy Pineapple Chips are a slow-baked, single-ingredient snack made with premium pineapple, with no added sugar, oils, or preservatives. Each batch is carefully crafted to deliver a satisfying crunch, perfect on its own or as a topping for desserts, yogurt, or mocktails.These chips are NonGMO, vegan, and part of GoodSAM’s direct trade sourcing model, which works directly with farmers across multiple countries. Farmers set their prices and are supported in adopting regenerative, organic, and sustainable practices. GoodSAM’s pineapple is grown without chemical fertilizers or large-scale tilling machinery; instead, farms rely on composting and natural cycles that restore soil health and capture carbon. The company’s supply chain is 81% traceable end-to-end, covering everything from on-farm inputs to co-manufacturing and distribution. This traceability supports measurable progress in soil quality, pesticide reduction, and farmer income. Crispy Crunchy Pineapple Chips offers a clean, planet-friendly snack.
GrowHappy
GrowHappy’s Allergen ImmunoButters™ are nutrient-packed spreads grounded in cutting-edge research that help families get allergens into their child’s diet easily and consistently. Research shows that early introduction of allergens in the first year of life, ideally as early as 4-6 months of age, and keeping them in the diet is an effective way to train the immune system while it is still developing. These plant-based ImmunoButters, sold in a monthly variety box consisting of 5 packs/each of individual key food allergens Peanut, Cashew, Walnut, Sesame and Egg, were created by leading pediatric allergists, researchers and a mom who bravely fed her daughter allergens Early & Often™. Designed for versatility, they can be mixed into breastmilk, formula, water, yogurt, oatmeal or a smoothie, spread on toast, on fruit or enjoyed straight from the packet with a spoon. A first-of-their-kind innovation, GrowHappy’s Allergen ImmunoButters and delicious, nutritious and foster happy gut microbiomes.
Jamie’s Farm
There’s something undeniably comforting about the warm, spiced aroma of chai—and when it’s baked into a crunchy, buttery streuseltopped granola, magic happens. Jamie’s Farm Chai Streusel Granola is a love letter to cozy mornings, inspired by the ritual of brewing a spiced cup of tea and the nostalgic crumble of coffee cake. Baked with ghee butter instead of oil, this granola delivers rich flavor and a delicately crunchy texture that sets it apart from anything on the shelf. Jamie’s Farm sources upcycled chai spices from Brooklyn-based tea company Dona, giving a second life to ingredients that are still rich in flavor and soul. The blend of cinnamon, cardamom, and ginger pairs beautifully with oats and nuts, with a sweet and spiced finish. Whether you sprinkle it over yogurt, pour it into a bowl with milk, or snack on it by the handful, it brings a little extra joy to the everyday.
Kenyon
Kenyon’s City Grill is a portable, smokeless and flameless electric grill that can be used indoors or outdoors. Ideal for small spaces, apartment buildings, condos, patios and balconies, the City Grill was made for year-round, safe grilling. The City Grill can reach temperatures exceeding 550 degrees Fahrenheit in under five minutes, providing an even cook and restaurant-quality sear. It also offers a dishwasher-safe lid and grate for an easy cleanup.
Little Syl
Little Syl Fantasy Fruit Shapes is a fun and educational snacking brand created to ignite children’s imaginations through shapes, colors and flavors. We are natural, non-GMO, no added sugar snacks, just fruit and magic! Little Syl offers four types of fruit snacks in playful shapes to make snacking fun and healthy. The fun, fruit-shaped designs are meant to ignite children’s imaginations while engaging their sensory and motor skills. Each fruit snack is made from 100% real fruit in real fruit shapes, crafted in small batches to preserve flavor and nutrition. Available in four delicious flavors: Apricot, Banana, Cherry and Strawberry. Ingredients are organic, non-GMO, and responsibly sourced from trusted farms that share the brand’s values of sustainability and care. There is zero added sugars, zero added artificial flavors or coloring, and the snacks are nut-free.
LumiCup
LumiCup is a sleek, single-use aluminum cold cup that’s not just 100% recyclable – it’s the lightest of its kind, keeping drinks cool 70% longer, and looks as good as it feels in hand. This innovative, endlessly recyclable design is set to revolutionize the way we enjoy beverages while helping protect the environment. Durable and fully customizable, LumiCup offers unmatched functionality, standout style, and true sustainability. With cutting-edge design and eco-friendly materials, LumiCup redefines the future of disposable drinkware.
MAD TASTY
MAD TASTY isn’t just another drink—it’s the future of celebration. In December 2024, MAD TASTY THC Seltzers proudly took home Gold at the PROOF Awards, proving what fans already know: this is not bad tasty, it’s MAD TASTY. As beer, wine, and spirits plateau, consumers are reaching for a new way to relax and enjoy life—cannabis-infused seltzers, a category now claiming 10% share away from alcohol. MAD TASTY leads the movement with 5mg Delta-9 THC seltzers made from federally compliant hemp under the 2018 Farm Bill. Each sleek can delivers clean, low-dose refreshment that lets you enjoy responsibly— just like an adult beverage, but without the hangover. Vegan, glutenfree, with only 5 simple ingredients and fewer calories, MAD TASTY is the healthier alternative to alcohol that resonates from soccer moms to Gen Z. Stylish, sessionable, and satisfying—this is Craft Cannabis at its best. Cheers!
Panda Express
Dynamite Sweet & Sour Chicken from Panda Express is their spiciest dish yet. The dish’s bold flavor in partnership with popular Korean hot sauce brand Buldak is a testament to Panda’s position as a culinary innovator bringing trend-forward, craveable flavors to market. Blending the nostalgic tang of traditional sweet and sour sauce with Buldak’s signature intensity, Dynamite Sweet & Sour Chicken brings together crispy marinated chicken breast bites, coated in a light puffed rice batter, wok-tossed with red bell peppers, onions, and a customformulated Buldak sauce. With two fiery LTOs in the past month alone, Panda Express is boldly owning the summer of ‘swicy’ - a bold blend of sweet and spicy - with a one-two punch of Hot Orange Chicken and now Dynamite Sweet & Sour Chicken.
Peltier Winery
If you think you know California wine… think again. Peltier Winery is flipping the script on what sustainable, estate-grown wine can be. Located in the heart of Lodi Wine Country, this family-owned gem isn’t just talking about sustainability, they live it, from soil to sip. Certified sustainable, fiercely focused on quality, and deeply rooted in respect for the land, their wines prove you don’t have to choose between eco-consciousness and elegance. Their style? Uncomplicated yet intentional, naturally expressive of the grape and terroir, dry (yep, no added sugar) and approachable in price, exceptional in quality. And now, they’ve just dropped something daringly different - meet ZANTE. A carbonated rosé made from Zinfandel, ZANTE is bright, bold, and bubbly. Low in sugar, 11% ABV, and absolutely not your mom’s white zin. It’s made for guiltless sipping on a Tuesday or toasting on a Saturday! Refreshing, rebellious, and rooted in craft.
Salvation Spirits
Salvation Spirits’ Fritztown Gin Earned a Double Gold from 2025 San Francisco World Spirits Competition. This is a special craft premium gin made with Texasbased botanicals and is bottled at 85 proof. It’s clean and smooth with hints of citrus and floral. Founded by Trey Blocker in 2021, Salvation Spirits, is a craft distillery and speakeasy that sits on a 10-acre orchard located in Fredericksburg, Texas in beautiful Hill Country. The team uses sustainable farming practices to grow their own peaches, plums, pecans, blackberries, vegetables, and much more, used in their distillation process and on property- bar program. Their portfolio of premium craft spirits includes four core expressions: Salvation Spirits Vodka, Fritztown Gin, Fritztown Blackberry Gin, and Chi Rho Barrel-Aged Gin. Salvation Spirits can be purchased online.
StarWalker Organic Farms
StarWalker Organic Farms is making snack time truly sustainable with the world’s first Regenerative Organic Certified® Meat Sticks. Crafted in small batches from grass-finished beef and pasture-raised pork, these slowfermented Smokehouse Blend sticks are seasoned simply with sea salt, cracked black pepper, and garlic. No shortcuts, no synthetic additives, no seed oils. The result is a bold, clean flavor that’s as good for the planet as it is for your taste buds. Naturally fermented for rich taste and optimal nutrition, StarWalker’s Meat Sticks are free from added sugar, gluten, soy, and dairy, making them perfect for keto and paleo lifestyles. They’re also shelf-stable and travel-ready, offering high-quality protein from animals raised the right way. With each bite, you’re supporting regenerative farming practices that heal the soil, protect biodiversity, and produce nutrient-dense food. StarWalker isn’t just raising the bar for snacks, they’re raising it for the entire food system.
Stella Rosa
Stella Rosa Watermelon & Chili is a vibrant fusion of juicy watermelon and a subtle, spicy Calabrian Chili. This refreshing and unexpected rosé offers the perfect balance of crisp sweetness and lingering heat on the finish. Crafted with the same commitment to quality and innovation that defines Stella Rosa, Watermelon & Chili is made from a blend of 95% White Moscato and 5% Brachetto grapes, grown in sundrenched Italian vineyards. Hand-harvested at peak ripeness, these grapes create a semi-sweet, semi-sparkling rosé that is as smooth as it is vibrant. With a refreshing 5% ABV, Stella Rosa Watermelon & Chili is designed for effortless enjoyment, whether served chilled on its own or mixed into bold, flavorful cocktails.
Thresh & Winnow
This brandy barrel finished premium straight bourbon is an inspired marriage of Austrian brandy tradition and midwestern Bourbon, layered like a good defensive scheme—complex, precise, and thrilling to see unfold. The nose is luscious baked pears and marzipan, and a whispered sweet memory of homemade waffles, setting the mood for a palate of dark chocolate covered orange peel, woody sassafras, and a decidedly warm finish of butter biscuits and smoky black tea, tapering off into the lingering glow of a fire’s last ember. Thresh & Winnow’s Straight Bourbon Whiskey Finished in Brandy Casks is the perfect slow sipper to watch some fast plays. For those looking to add a little luxury to their Sunday Rituals.
Totally Turmeric
Meet Totally Turmeric, your daily dose of golden immunity from balaveda—the adaptogenic wellness brand redefining ritual. Rooted in Ayurveda and powered by modern vitality, balaveda creates organic, functional shots that make you feel as good as they look. This 100% organic immunity shot is a bold blend of turmeric, ginger, lemon, and astragalus—a zesty, powerful formula designed to support immunity, fight inflammation, and energize your day, naturally. Every ingredient is sustainably sourced and intentionally chosen to elevate your body’s defenses while awakening your senses with a citrusy kick. More than just a wellness product, Totally Turmeric is a vibrant part of your daily ritual—easy to sip, hard to forget. Whether you’re navigating flu season or just need a plant-powered pick-me-up, this little bottle packs ancient wisdom into every drop.
Veggies Made Great
Veggies Made Great is on a mission to unlock the greatness of vegetables to power healthier families...starting with their Tomato Basil Frittata. Made with real, whole veggies and packed with 5g of protein, this savory frittata is ready in seconds and requires zero prep. Frozen to stay naturally fresh without additives, it’s a convenient and wholesome choice for busy mornings or mid-day snacking! Find it in the freezer aisle at Walmart, Target, and retailers nationwide
Vitamin1
Vitamin1 water redefines hydration with its sugar-free, electrolytepacked beverage designed for health-conscious consumers. Infused with six B vitamins, electrolytes like potassium and magnesium, and antioxidants, Vitamin1 supports muscle recovery, energy, and immune health without the calories of sugary sports drinks. Crafted for athletes and active individuals, its natural flavors—Mango, PassionBerry, Lemon-Lime, and Peach—deliver a crisp, refreshing taste free of artificial additives. Veteran-owned and community-driven, every purchase supports veteran-focused initiatives, adding purpose to your hydration. Perfect for workouts or daily routines, Vitamin1’s convenient 16.9-ounce bottles ensure you stay energized and hydrated on the go. With a focus on high-quality ingredients, it replenishes what you lose in sweat, making it a smart choice for performance and wellness. Discover Vitamin1 Water and elevate your hydration game today.
WHOLLY GUACAMOLE
New WHOLLY GUACAMOLE Chile Lime, made in collaboration with Tajín, combines the creamy, beloved flavors of guacamole with the zesty, bold flavors of Tajín, and is customizable. The product includes two sachets of Tajín seasoning, allowing consumers to adjust the flavor intensity to their personal preference. A dip packed with all the goodness of avocados plus the widely versatile chile lime seasoning from Tajín makes this a top flavorful find.
WHERE FLAVOR MEETS PHILANTHROPHY
Supporting and Empowering Latino Youth in the U.S.
CREATING SEASONED LEADERS
The Aarón Sánchez Impact Fund empowers Latino youth with culinary arts scholarships, mentorship, and access to food and wellness resources. Since 2016, we’ve invested over $1.5 million to expand food education and create opportunities to thrive in the culinary world and beyond. The Fund also partners with nonprofits to provide culinary education and improve food access, ensuring Latino youth have the tools to succeed while honoring their roots.
www.aaronsanchezimpactfund.com
Photo Credit: Emeril Lagasse Foundation.
Protect Your Profts with Better Packaging Performance
In the fresh food business, every batch of salads, premium sandwiches, or grab-and-go meals is prepped with meticulous care. Ingredients are chosen not just for nutritional value, but also for their visual appeal — vibrant colors, appealing textures, and fresh appearance that work together to stop busy shoppers in their tracks and prompt an instinctive reach for the product.
That crucial first impression at the point of sale matters enormously — but so does the first experience after purchase. When a container arrives home with wilted greens that have lost their crispness, fruit that has turned brown or developed an off-odor, or a leaking lid that has spilled onto other groceries in the bag, disappointment quickly replaces the initial delight. What follows is a cascade of problems: returns that tie up customer service resources, complaints that damage brand reputation, and negative word-ofmouth that spreads far beyond the original disappointed customer.
The financial impact extends far beyond the simple cost of replacing a single product. Each return requires dedicated labor time to process — from the customer service representative who handles the complaint to the stock clerk who must remove and dispose of the returned item. Valuable shelf space becomes occupied by unsellable merchandise while still consuming storage costs.
This challenge is common in today’s supermarket perimeter. Even products perfect at pack-out can suffer when packaging falls short. Weak seals, poor clarity, or inadequate barriers can speed spoilage by days, undermining quality long before the sell-by date.
Inline Plastics has spent more than fifty years developing deep partnerships with food companies specifically to address these freshness protection challenges. Their approach treats packaging not as a simple container or afterthought, but as a complete freshness preservation system that must perform flawlessly through every stage of the supply chain — from initial handling at the production facility, through often-rough transport conditions, to final display.
Inline Plastics’ Safe-T-Fresh® product line exemplifies this solutions thinking approach. It’s specifically designed to lock in quality at the moment of packaging and inspire consumer confidence throughout the entire product lifecycle. Crystal-clear PET construction provides exceptional visibility that showcases product quality, while tamperevident and tamper-resistant features protect against contamination and give consumers confidence in product integrity.
The closures are precisely engineered to maintain a strong seal and resist leaks, withstanding the inevitable rigors of modern supply
chains — from vibration during transport to rough handling during stocking — while protecting products from physical damage and environmental contamination. All of this protection is achieved while maintaining the visual appeal that drives purchasing decisions in competitive retail environments.
Practical usability is built into every design. Tear-strip hinges open easily for consumers yet remain secure through transport and stocking. From stackable shapes that maximize display space to closures that hold their seal over time, each detail is engineered to preserve freshness under real-world conditions.
Consider this comparison: two identical retail displays of fresh fruit cups positioned side by side. In the first display, cost-cutting has led to flimsy packaging with inadequate seals that fail under normal handling. Leaks develop within days, and visible freshness begins fading well before the printed sell-by date arrives.
In the second display, robust packaging with properly engineered seals maintains product integrity throughout the entire shelf life. The fruit appears as vibrant and appealing as it did at the moment of packout. Shoppers immediately trust what they see through the crystalclear packaging, and products move steadily without requiring markdowns or emergency waste pulls that erode profitability.
The measurable difference between these two scenarios can translate to thousands of dollars saved annually through dramatically reduced shrink rates, fewer time-consuming customer complaints,
and significantly higher repeat purchase rates from satisfied customers. Strong packaging effectively functions as a strategic investment in both brand reputation and long-term profitability rather than simply a necessary cost of doing business.
Packaging needs vary by product type. For cold-case items where visual appeal drives sales, PET clamshells with tamper protection offer clarity and security. For hot grab-and-go meals, polypropylene Safe-T-Chef® containers provide microwave safety, strong leak resistance, tamper evidence, and tamper resistance, and optional vented and anti-fog features to keep food looking its best.
Each category gets solutions tailored to its challenges, but the goal is always the same: preserve freshness and protect brand reputation. If returns and complaints increase, packaging should be the first area to review — seal integrity, clarity, and durability all directly influence product quality at purchase. Even small weaknesses can lead to waste, added costs, and lost customers. The right packaging doesn’t just contain food; it safeguards the brand, keeps shoppers coming back, and turns first-time buyers into loyal advocates.
Are you interested in learning more about Inline Plastics’ product line? Explore our digital catalog today. Need assistance with your packaging, talk to us.
If returns and complaints increase, packaging should be the frst area to review — seal integrity, clarity, and durability all directly infuence product quality at purchase.
October 07 - 09, 2025
Westin Cape Coral Resort at Marina Village Cape Coral, Florida
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ECRM has knocked it out of the park for us. We not only get to speak to the buyers firsthand, but actually have appointments with the people who want to talk to us about our brand specifically. They have been a huge testimony to the growth of my company.
- Molly Blakeley, Owner Molly Bz Inc.
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A COMPLETE HOW- TO GUIDE WITH ALL YOU NEED TO KNOW TO OPEN AND RUN A SUCCESSFUL RESTAURANT.
EACH MONTH, COUNTLESS NEW RESTAURANTS OPEN THEIR DOORS as others fail. Despite continuing industry growth, many new restaurants struggle to succeed. Even established restaurants are challenged to stay open. These businesses may have great food and amazing service, yet some still face uncertain futures. Now, help has arrived for restaurant owners and managers!
Food and Beverage Magazine’s Guide to Restaurant Success is written by an industry expert who has opened numerous restaurants and provided valuable restaurateur guidance in the role of a trusted consultant.
This restaurant success guide provides vital information on how to protect the significant investment— sometimes ranging from $250,000 to $425,000— that’s required to open a restaurant and keep it running during the first six months. Author Michael Politz started his career with an ice cream business and went on to found a number of restaurants, a frozen food distribution business, a restaurant consulting service, and a respected online magazine for the food and beverage industry. Politz shares his extensive knowledge gained through both success and failure. With his indispensable guide, you can easily double-check to make sure you’re doing things right.
Get guidance from a restaurant owner’s handbook of what to do and not do
Refer to handy tips and checklists that help you launch your business
Discover insight into the triumphs of Wolfgang Puck, Bobby Flay, Emeril Lagasse, and more
Gain food industry knowledge with a comprehensive restaurant how-to guide
Whether you want to open a burger joint or a fine dining restaurant, this advice-filled resource will help you cover all the details that make a difference. You’ll be better prepared before, during, and after your restaurant launch! Set your establishment up for rave reviews with Food and Beverage Magazine’s Guide to Restaurant Success
MICHAEL POLITZ is the founder and publisher of Food & Beverage Magazine, the leading online magazine and resource in the industry. Michael has developed and branded multiple celebrity bar and nightlife concepts, and has consulted for Fortune 500 Companies such as Hallmark and Safeway Foods. Michael was recognized as one of Entrepreneur Magazine’s Top Forty Executives Under 40.
