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2019


Designs for Modern Sustainable Living At FÓLK we design for modern sustainable living. We work with progressive and professional designers on smart homeware, furniture and lifestyle products. I founded FÓLK in 2017 because I wanted to establish a business that could have a positive impact on both the community, the environment and the home. For me, the home should be a place of peace, where each individual can feel comfortable surrounded by objects associated with positive stories or good memories. I had a vision of a company that gave consumers the choice to enjoy high-quality responsible design products, and empowered at the same time young Icelandic designers. I soon found out there were various ways to drive an agenda of sustainability and circularity into the design business. One is to take environment and society into the decision making throughout the

design and production process. Another is to design products that encourage sustainable behaviour. A third is to be transparent towards our customers about the environmental and social impacts of our products, and thereby give the power to the consumer. Today all our operations are focused on sustainability and transparency around the manufacturing process. FÓLK is going to be true to this approach, and we will continue to evolve these methods within our company. We are looking forward to sharing stories and insights with the rest of the world and start this exciting journey with more collaborators and consumers.

Ragna Sara Jónsdóttir, Founder and CEO


Front page Urban Nomad Console Table By Fร“LK x Jรณn Helgi Hรณlmgeirsson Art Piece By Hreinn Friรฐfinnsson


Urban Nomad Collection In a world of constrained resources and space we have created minimalistic yet highly functional products that you can use in a variety of ways. Multifunctionality is on our agenda, to promote multiple usage of our products, that suits every customer.

The Urban Nomad shelves and console table are made from solid, FSC certified ash, grown and harvested in Southern Europe. The wooden boards are finished with tinted black or white natural linseed oil wax.

At FÓLK our goal is to use materials that enable recycling and reusing. As the Urban Nomad shelf is made from such quality materials, we encourage our customers to pass it on to next generations. The wood and the steel are fully recyclable materials, please consult with your nearest recycling center on what can be recycled in your area. FÓLK products are compactly packed in flat boxes to ensure low environmental footprint.

“The collection is designed to be transferable materially and conceptually from generation to generation. Made from natural materials, the units can be used in any setting with a range of additional accessories.” Jón Helgi Hólmgeirsson, designer of the Urban Nomad Collection


Living Objects Collection Pure materials meet with pure forms and shapes. The Living Objects are abstract interior objects that have more than one function. Designed by Ólína Rögnudóttir for Icelandic design company FÓLK and made by skilled artisans in India from solid marble and brass. The objective with the design of the Living Objects was to develop sculptural objects that each has multiple functions, thus prolonging the lifespan of the product. Extending the product life-cycle of each object emphasizes the anti-

obsolescence of the product and promotes sustainability. Ólína Rögnudóttir focuses on sustainability in her design:

“I focus on experience, usability, purpose and environment. I think it’s important that the consumer understands where the product comes from, what it is made of and what fate the product will have when it has served its usefulness. These are the requirements I make for myself as both a designer and a consumer.” Ólína Rögnudóttir, designer of The Living Objects Collection


Upcycled Collection FÓLK launches two new products that focus on the use of upcycled materials in order to support a transition to a circular economy. The products are made from upcycled textile boards from used or leftover cotton and wool from the production of Danish textile company Kvadrat. The boards are made from old hospital sheets, jeans, cut-offs from production and more types of textiles. The upcycled textile boards which are made by the start-up Really CPH, are an attempt to reduce the amounts of textiles that end up in landfills each year or are burned. The Upcycled side table is designed by Icelandic designer Jon Helgi for FÓLK. Experimenting with asymmetric forms and easy

mounting Jon has been successful in creating a unique piece made out of upcycled wool. Each table is made of solid Wool Textile Boards, recycled steel and FSC certified solid ash wood. The side table or night table is flat-packed, easily assembled in 5 minutes with 2 screws only. Continuing on her journey of experimenting with simple forms, shapes and moulds, London based designer and a Formex Nova design prize nominee, Theodora Alfredsdottir designed a sleek and functional table lamp from white cotton boards.   Orders by request.


Composition Light Composition light is a sculptural arrangement of two geometric shapes, a rectangle and a circle. It is developed to stand as a beautiful object with or without the light turned on. The focus point was to create as little waste as possible when making each and every light, therefore only a slight recess is milled into the aluminum to fit the light source. The same is done with the stone, where a tunnel that just fits the cable has been drilled out. All the components come easily apart for recycling.

„The lamp is simple in terms of materials, shapes, assembly and function. Hopefully its simplicity and subtle composition is meant to give it a classic yet intriguing feel” Theodora Alfreðsdóttir, designer

The lamp is developed in collaboration between FÓLK and the Icelandic designer Theodóra Alfreðsdóttir who is based in London and a nominee for the FORMEX Nova 2019 prize as an outstanding young designer.


The Designers FÓLK is currently collaborating with three talented designers on creating modern design for sustainable living. On the photo from left, Ólína Rögnudóttir product designer, creates the Living Objects collection. In center, Jón Helgi Hólmgeirsson, designer of the Urban Nomad Collection and finally Theodora Alfreðsdottir, designer of the Composition Light. Jón Helgi and Theodora are furthermore collaborating with FÓLK in the Upcycled Collection, Jón Helgi designing the Upcycled Side Table and Theodora the Upcycled Lamp.


FÓLK creates timeless design pieces within the Nordic design tradition – with a hint of the Arctic


Urban Nomad Collection Product information

Materials

Brackets: Gold plated steel or Black powder coated steel. Made in China.

Product

Wall shelf

Shelf: Solid Ash wood, FSC certified grown and harvested in Southern Europe.

Designer

Jón Helgi Hólmgeirsson

Made in Slovenia. Finish: Coloured natural linseed oil wax

Colors

Brackets: Gold plated, Black powder coated

Shelf: Black tinted, white tinted

1001

1002

1003

1004

1005

1006

1007

Urban Nomad Small

Urban Nomad Medium

Dimensions Mounted: L: 42 cm / W: 26 cm / H: 32 cm

Dimensions Mounted: L: 68 cm / W: 26 cm / H: 32 cm

In box: L: 44 cm / W: 29.6 cm / H: 5 cm / Weight: 2.4 kg

1013

1014

In box: L: 70 cm / W: 29.6 cm / H: 3.5 cm / Weight: 3.5 kg

1015

1016

Pole + 2 Hooks Small

Pole + 2 Hooks Medium

Dimensions Mounted: L: 35.5 cm / Ø: 0.9 cm

Dimensions Mounted: L: 61 cm / Ø: 0.9 cm

In box: L: 38 cm / W: 5.5 cm / H: 5.5 cm / Weight: 200 g

1008

In box: L: 64 cm / W: 5.5 cm / H: 5.5 cm / Weight: 350 g


1009

1010

1011

1012

Urban Nomad Large

Packaging

Dimensions Mounted: L: 94 cm / W: 26 cm / H: 32 cm

Flat Pack

In box: L: 95.5 cm / W: 29.6 cm / H: 3.5 cm / Weight: 4.3 kg

1017

1018

1027

1028

Pole + 2 Hooks Large

2 Extra Hooks In Textile Bag

Dimensions Mounted: L: 88 cm / Ø: 0.9 cm

Dimensions Hooks: 7.5 x 2 cm

In box: L: 90 cm / W: 5.5 cm / H: 5.5 cm / Weight: 475 g

In bag: 7.5 x 9.5 cm


Living Objects Collection Product information

Materials

Product

Candle holder / Vase

Colors

White satuario, Forest green, Pink

Designer

Ólína Rögnudóttir

Metal

Polished Brass, Brushed Brass

Note

Due to the natural material and the artisan origin of these products

there are variations in the colors and patterns of each object.

1019

Solid Indian marble and brass. Handmade in India.

1020

1029

No 1 Rectangular

No 1 Rectangular

No 1 Rectangular

Color

White

Color

Pink

Color

Green

Dimensions

8 x 4 x 9 cm

Dimensions

8 x 4 x 9 cm

Dimensions

8 x 4 x 9 cm

In packaging

9 x 5 x 10 cm

In packaging

9 x 5 x 10 cm

In packaging

9 x 5 x 10 cm

Weight

500 gr

Weight

500 gr

Weight

500 gr

1023

1024

No 3 Circle

1031

No 3 Circle

No 3 Circle

Color

Pink

Color

Green

Color

White

Dimensions

9 x 3.7 x 12.5 cm

Dimensions

9 x 3.7 x 12.5 cm

Dimensions

9 x 3.7 x 12.5 cm

In packaging

10 x 5 x 13 cm

In packaging

10 x 5 x 13 cm

In packaging

10 x 5 x 13 cm

Weight

680 gr

Weight

680 gr

Weight

680 gr


1021

1022

1030

No 2 High Square

No 2 High Square

No 2 High Square

Color

White

Color

Green

Color

Pink

Dimensions

5 x 5 x 14 cm

Dimensions

5 x 5 x 14 cm

Dimensions

5 x 5 x 14 cm

In packaging

6 x 6 x 15 cm

In packaging

6 x 6 x 15 cm

In packaging

6 x 6 x 15 cm

Weight

740 gr

Weight

740 gr

Weight

740 gr

1025

1026

No 4 Tealight

No 4 Tealight

Color

White

Color

Green

Dimensions

6.5 x 6.5 x 7 cm

Dimensions

6.5 x 6.5 x 7 cm

In packaging

7.5 x 7.5 x 8 cm

In packaging

7.5 x 7.5 x 8 cm

Weight

650 gr

Weight

650 gr


Urban Nomad Collection Product information

Materials

Brackets: Recycled Powder coated Steel. Made in Poland.

Product

Console Table

Shelf: Solid Ash wood, FSC certified grown and harvested in Southern Europe.

Designer

Jรณn Helgi Hรณlmgeirsson

Made in Slovenia. Finish: Coloured natural linseed oil wax

Colors

Brackets: Matte Grey or Matte Black

Shelf: Black tinted, white tinted

1032

103 3

1034

1035

Medium Black

Large Black

Medium Grey

Large Grey

Color

Color

Black / Black

Black / Black

Color Grey / White

Color Grey / White

Dimensions L: 68 cm / W: 27 cm / H: 84 cm

Dimensions L: 94 cm / W: 27 cm / H: 84 cm

Dimensions L: 68 cm / W: 27 cm / H: 84 cm

Dimensions L: 94 cm / W: 27 cm / H: 84 cm

Weight: 7.0 kg

Weight: 8.6 kg

Weight: 7.0 kg

Weight: 8.6 kg

Composition Light Product information

Materials

Product

Table Light

Colors

White, Green

Designer

Theodรณra Alfreรฐsdรณttir

Metal

Brushed Aluminium, Powder coated Aluminium

Note

Due to the natural material and the artisan origin of these products

there are variations in the colors and patterns of each object.

Aluminium, Chinese Marble

1036

1037

Green Composition Light

White Composition Light

Color Brushed Aluminium / Green Marble

Color Ivory / White Marble

Dimensions L: 35.5 cm / W: 5 cm / H: 16.5 cm

Dimensions L: 35.5 cm / W: 5 cm / H: 16.5 cm

Weight: 1.8 kg

Weight: 1.8 kg


Our commitment is to create design for modern sustainable living. We support and engage in the UN Sustainable Development Goals and have our own sustainability code of conduct. Learn more about it at folkreykjavik.com ©2019 FÓLK Reykjavík Photography: Baldur Kristjánsson, Hildisif Hermannsdóttir, Kári Sverris, Saga Sig. Graphic Design: Reykjavík Letterpress.

Many photos are captured at Icelandic homes, where art pieces can be seen in the photos by the following artists: Bjarni Þórarinsson (p. 8) Hreinn Friðfinnsson (p. cover, 8) Jóhanna Bogadóttir (p. 1) Jóhanna Ólafsdóttir (p. 3)

Loji Höskuldsson (p. 5) Magnús Tómasson (p. 3, 9) Peter Holstein (p. 2, 7) Ragnar Kjartansson (p. 4) Steingrímur Eyfjörð (p. 2, 4)


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FÓLK Reykjavik - 2019 Fall Catalogue