Signature Visual
by Scott Black
The latest in industry-leading technology was unveiled from Rolls-Royce with the introduction of the new Ghost Series II. A subtle re-design to a timeless yet cool modern luxury sedan, that entrepreneurs and successful business men and women demand. Ghost Series II is the ultimate contemporary combination of luxury, technology and connectivity available to the successful entrepreneurs on the move today. It is an oasis of calm in a busy connected world where he or she can do business in peace. On unveiling Ghost Series II, Chief Executive Officer of Rolls-Royce Motor Cars, Torsten Müller-Ötvös said, “The Rolls-Royce Ghost Series II is the ultimate entrepreneur’s business tool. Following the worldwide success of its predecessor, I am confident that this re-designed and updated Rolls-Royce will continue to attract increasing numbers of new customers to the marque, in particular business entrepreneurs seeking an oasis of calm in a frenetic business world.” Protecting the popularity of Ghost’s iconic design whilst delivering the latest Rolls-Royce technology to its exacting customers, the subtle re-design of Ghost Series II begins from the front. Re-sculpted LED headlights encircled by daytime running lights lend Ghost Series II a more dynamic visual signature and blend perfectly with revised surface
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treatments to the front of the car. A tapered ‘wake channel’ on the bonnet, emanating from the Spirit of Ecstasy, evokes the sight of a jet’s vapour trail or wake of a fast luxury yacht and hints at the car’s dynamism. Subtle resculpting of Ghost’s bumpers creates a stronger stance and a sense of extra width and height, whilst the contemporary aesthetic is further enhanced with the addition of chrome