focusinterview
Business Minds with Sam Wardman of CornerPost Creative
BUSINESS MINDS
Daniel F45 TRAINING
D
an, tell us how you got involved in the fitness industry? I’ve played a range of different sports growing up, and I was always the one to do everything at 100%, or nothing at all. I loved training and all that it’s about. I was thinking about finally starting a proper career after years of just doing jobs that allowed me the time to play Rugby League, without getting in the way. I realised I wasn’t getting any younger and my competitive days were numbered, but I wanted to stay in sport in some capacity. I had a few friends who were already in different aspects of the fitness and health industry who really encouraged me to get going. So, that’s what I did. You’re also a teacher at the Australian Institute of Personal Trainers; what does this role entail? It’s actually a role I pursued purely for selfdevelopment. The thought of standing up in front of people imparting my knowledge to them was actually really daunting, but I knew that to go forward in a career in strength and conditioning, it was about getting comfortable doing that. It has become one of the coolest things I’ve done in my career to date! We deliver the certificate III and IV face-to-face here in Coffs Harbour, which is a total of 52 hours with me in the gym learning every aspect of being a Personal Trainer. The best thing about it, is the students I taught, who applied themselves to their studies, are all doing really well as trainers on the Coffs Coast. I’ve even had the opportunity in my current role at F45 to hire one of them myself, which is really awesome.
68 Coffs Coast focus
You’ve recently taken over as manager at paramount to our success. F45 Training here in Coffs Harbour. What What marketing do you swear by? does F45 Training offer clients in terms of Social media is huge in the fitness industry. You their fitness? F45 training is a high energy literally have new clients every time a new session environment that has motivation oozing out of is underway, or when a client is happy for you to its walls. It’s a well-rounded program that really share their progress. Word of mouth is big as well does not leave one part of your body at a loss. ... Happy clients tell their friends. The program consists of three cardio-based days In terms of fitness, I think all of us could be a little bit better at and two strength-based prioritising it in our lives. sessions. Across the board, What’s your approach to they are all resistance getting it done? circuit workouts that Well, put simply… you can Well, put simply … By change every day. prioritise your health by making making your health a priority The F45 sessions are it a priority in your life! People in your life. People tend to always overseen by fully tend to use work and use work and other things qualified and reputable other things as a reason as a reason they don’t trainers, so you are always they don’t have time to have time to look after in safe hands, leaving you look after themselves themselves physically. But to focus on the task at physically. But if you set an if you set an hour in your hand. hour in your schedule, like you schedule, like you would do F45 is literally for would do for a business meeting for a business meeting or EVERYONE. I say this or a lunch break, it becomes a a lunch break, it becomes with conviction, because habit then and a part of your day. a habit then and a part of of my experience in the your day. What will it take industry. Some people get for you to understand that the perception that it’s just you only have one body and you need to treat it high intensity and they can’t meet their strength right? I fi nd a lot of people don’t prioritise their goals, but it couldn’t be further from the truth. health and wellbeing enough. The strength sessions we do are among the best What motivates you about the fitness sessions I’ve done. I’m a big believer in full body industry? workouts, and F45 is the definition of that. It’s the opportunity to help people change Being a new player to the Coffs Coast, how their life in some way or another. Whether that’s has F45 built its client base? helping someone lose weight, or to help them Since I have taken over, I’ve really pushed move a weight they thought they had no right in the social media side of things, and it’s really moving. I’m motivated by seeing people’s efforts. been working for me so far. Having a quality I don’t care if you’re the fastest or strongest in product and service that clients enjoy is also very
the room; I can see it on people’s faces - the discomfort. I know that sounds strange, but that discomfort you’re feeling during exercise (not pain, there’s a difference) doesn’t stop there. That’s what it’s about - to physically change something in you! Weight loss seems to be the biggest issue facing Australians, with 63% of adults classed as obese or overweight in 2015 research. What are your top tips for dropping some extras kilos before summer? Start now, or as soon as you finish reading FOCUS … But really, it’s about moving your body as often and as much as you can. If you struggle for motivation, find a friend that you can trust to not let you down. There are some great personal trainers on the Coffs Coast - so find one and let them kick your butt. Now really is go time! You can make a difference straight away. We have a 14-day trial to help you get started too. Keeping your energy up must be crucial to your role of training clients; how do you stay focused? I make sure I get a solid night’s sleep. The 4:30am alarm hurts every morning, but after a few seconds I really do jump out of bed ready to start the day. Knowing that our clients are coming in to put in 100% effort every day really does keep me going. I don’t struggle for motivation as a trainer. In my downtime, I like to really take advantage of refuelling with quality food and plenty of water … If my body feels good, my mind goes with it. Thanks Dan.