off. I think prioritizing was a big challenge initially," Lien said. "I mean, even shipping, right? That's a whole industry that I've been so naive to before I started this. I needed a lot of sit down talks from the people at FedEx to help me understand that side of things. You really have to find your people. I had to figure out what tasks I could personally handle, but then proactively find the right people, resources and partners, like my shipping partners, website developers and other e-commerce resources, to help with the rest."
little dash of blush. I had it all in the back of my head. Then I just put it together, and I pitched it to him. He immediately accepted and made an order." From a financial advisor to a business owner, Lien had to take it upon herself to learn every aspect of the business. With the plan to ship her cupcake jars around the country, shipping became a language she needed to learn and learn quickly. That, coupled with other challenges, made 2020 a learning year for Lien. "Even for me, a beginner small business owner like I am, there's so much that comes at me because as a creative person, your mind just never stops. You're in this creative world and it just never turns
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The cupcake jars themselves are a perfect product for those looking for a new, fresh custom item. Not only can businesses get their logo placed on the jars, but they also make great gifts for anyone. "Something special and unique to Paisley & Dash is the ability to customize each jar. Whether it's putting a company logo atop each jar to send to your customers or a birthday theme for your 5-year-old's birthday, it's very customizable," Lien said of the cupcake jars. "In the extremely personalized world of today, it's a neat niche. Of course with it being an e-commerce bakeshop, the ability to send a very personal gift to anyone, anywhere in the country is special too." The jars have become all the rave too. Lien has constantly gotten positive feedback from customers clamoring for more of her cupcake creations. "People are so dang wonderful. I mean, they go on Facebook and Instagram and post pictures, or even take it upon