Written By Grant Ayers
How iDigital is Transforming the Billboard Business into a Full Suite of Advertising Solutions iDigital Outdoor Media is a local outdoor advertising company based in North Dakota. We sat down with Taylor Danielson, community relations manager and account executive of iDigital, and Andy Solheim, COO of iDigital, to discuss the growth of iDigital, the digital advertising industry as a whole and how iDigital is tracking trends within the industry.
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ith the streaming era rising, many are leaving core formats of advertising in the past. As people pay increasing amounts of money to avoid them, advertisers have had to get creative with how they can continue to share a message to the everyday consumer. Many people are often distracted by their phones when watching television, or their television when an advertisement appears on their phone. One place that many are less distracted is during their commute. As eyes are everywhere on the road, placing a standout digital advertisement along a consumer’s commute can increase the likelihood of an advertisement being seen, recognized and retained. As the team behind iDigital Outdoor Media continuously employs evolving technology within their billboards to catch the audience’s attention, the team also works to develop new locations for their outdoor digital advertising.
We first got into the advertising business because we saw there was a monopoly in the marketplace. Our goal was to make billboard advertising affordable to all local businesses to combat the market share that online shopping was taking from our local brick-and-mortar businesses.” Andy Solheim, COO
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JULY 2022
- Andy Solheim, COO of iDigital