3-Step Guide to Video Production Process Nearly everyone you know, or we know, prefers a video over written content. And this is not without a reason of course. Google loves videos, Facebook loves videos and your audience love videos too. All the marketing pundits worldwide have declared that corporate videos should be an integral part of a company’s marketing strategy. At FlowInk Pictures, we know that the best corporate videos are made when we work closely with our clients to understand their requirements, expectations and target audience and deliver accordingly. To make sure that we are always on the same page as our clients, here is a step-by-step guide to the video production process that we follow:
1) Pre Production a) Ideation : This is where we understand your requirements, objectives and target audience. Together with you, we determine key references for the video and the action plan of how to proceed. b) Scripting : Based on the project requirements and after you answer a brief questionnaire shared with you, a professional script writer is assigned with the task of preparing an bespoke script. c) Storyboarding : To help you visualise better about how the end product is going to look like. d) Recce : To make sure that we are fully prepared and the best video is captured on the day of the shoot, we will perform a reconnaisance of the location where filming will take place.