Sep '21 - Florida Ride Or Die Magazine

Page 34

AUTHOR

ERIC COOK Eric Cook a.k.a A&R J-Paradise has been a concrete tycoon in the Hip-hop culture for many years. It all started in the late 90s in south Jamaica Queens. Eric started out rapping on the corner & for local competitions under the name E Money Bags. His talent caught the attention of a barber shop owner, who happened to cut Puff Daddy’s Bodguard, and Caddillac Tah hair.

Eric eventually signed a management deal with 50/50 entertainment and Ja Rules manager. Eric would open up for artist such as Ja rule, coo coo cal just to name a few. Under his management guidance, Eric was advised to change the name due to a street legend who robbed several rappers. Eric didn’t need that attention. After being on tour Eric quickly understood being a key player behind the scene you can make more money. In the early 2000s Eric would meet his next opportunity to change the Hiphop culture. He was presented with a partnership opportunity with All Access DVD Magazine. Before there was love& Hip-hop, TMZ, or Media take out. There was All Access DVD Magazine. Eric along with his partners set out to change the game. Giving hip-hop fans a glimpse in a day in the life with their favorite artist. This DVD magazine was the first to coin the phrase “DVD 34


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