2024 Summer Florida Federation of Fairs Newsletter
ANNUAL SUMMER
WORSHOP
The Summer Workshop will take place on September 13 & 14 at the Florida State Fair Grounds in Tampa.
Hillsborough County Fair, Cheryl Flood, Florida State Fair, Fran Crone, SW FL & Lee County Fair, Tasha Hyder, Clay County Fair, Jodi Buresh, Saffire, Lisa Kelley, Hendry County Fair.
2024-25 Officers and Directors
Fran Crone-President SW FL & Lee County Fair 239-543-8364 franc@swflcfair.com
Rita Lincoln-First Vice President South Florida Fair 561-790-3688 Rita@southfloridafair.com
Eddie Cora-Second Vice President Miami-Dade County Fair & Expo 305-223-7060 ecora@fairexpo.com
Cheryl Flood-Secretary/Treasurer Florida State Fair Authority 813-621-7821 cheryl.flood@floridastatefair.com
Terry Atchley-Immediate Past President Hardee County Fair 863-781-9402 atchleyterry@gmail.com
Dan West-Executive Director PO BOX 368 PALMETTO, FL 34220 813-763-0161 dwest@floridafairs.org
Danny Alfonso Manatee County Fair 941-722-5054 danny@manateecountyfair.com
Suzanne Holcomb
Gr Hillsborough County Fair 813-597-4682 suzanne@hillsboroughcountyfair.com
Tasha Hyder Clay County Fair 904-284-1615 Tasha@claycountyfair.org
Lisa Kelley Hendry County Fair lkelley@ussugar.com
Tim Lovett FL Strawberry Festival 813-752-9194 Tim@flstrawberryfestival.com
Bill Olson
Gr Jacksonville Agricultural Fair 904-353-0535 bill@jacksonvillefair.com
Jay Spicer
St. Lucie County Fair 772-631-2853 Jay@StLucieCountyFair.org
I hope this finds each of you well and enjoying a busy summer. What a great Convention we had in May. Our 73rd Annual proved to be our largest yet, with more than 600 attendees, and our largest Trade Show ever.
Thank you to each of you who were able to attendyou helped make this happen. Andoursponsors! Thankyouforyourcontinuedsupport. I would like to personally thank each and every one of you for being a part of our amazing industry! I would be remiss if I did not thank Dan West and Elaine Maxwell for doing such an amazing job of pulling all of the pieces together.
As for a few updates and notes for the months ahead - Committees - many of you have signed up to serve on one of our committees and are wondering when they will be announced. Please know that I am working to finalize them, and they will be announced soon. Committees and committee members - as we all know - are designed to be rotated somewhat while changing members, allowing new faces and ideas to be involved. It is through our committee involvement that we become knowledgeable of the innerworkings of our organization. This is true with our own events.
Our big agenda item this year is revisiting our Strategic Plan. This will involve focusing on our Mission Statement, Vision, and Values. This committee is being chaired by our Immediate Past President, Terry Atchley.
Our Fair Trip this year is to the Wyoming State Fair in mid-August. I am excited that we have approximately 20 signed up for this trip. We will be meeting with various teams, offered tours and insights into the amazing Wyoming State Fair. If you’ve ever had the opportunity to join in on these annual fair trips – you know that you will not be disappointed. This is not only a fabulous learning experience, but an incredible networking opportunity – oh, the ideas we can share!!!!
And lastly, for now, our Summer/Fall Workshop will be held September 13th and 14th in Tampa. Our home base will be the Florida State Fairgrounds and our program will focus on Chapter 616. Our 2nd Vice President, Eddie Cora, will be Chairing this committee.
Executive Director Dan West
HelloFloridaFederationMembers!
I hope everyone is off to a great start for the summer of 2024. So many of our members are on the road again and we pray that everyone will remain safe in their travels throughout this time. I would like to thank everyone for attending the Florida Federation of Fairs Convention. With over 600 folks in attendance, it was a time for us to come together as a fair family and celebrate the industry that we all cherish. It was also a time to reflect on the memory of our dear president, Hal Porter who passed away in late January. Hal Porter is dearly missed, and his memory will continue as we move forward making, fairs in Florida the best they can be. It was Hal that selected the theme for this year’s convention. “Cowboy Up,” which was displayed with hats and boots at the President’s Party and other events. Thank you all so much for paying tribute to Hal.
The 2024 Convention Trade Show was made up of 135 booths and we had over 20 showcases that performed in different venues. A big thank you to Cheryl Flood and Eddie Cora for chairing these two committees and to all the convention committee members who gave so much of their time to make it a great success. Thank you also to Lane Wetherington and the Gala and President’s Party Committees for providing the venue for great fun and excitement. We thank all the sponsors that provided support to the Federation to make the event the best it could possibly be.
Congratulations to our 2024 Hall of Fame recipient, Mrs. Felecia Chivington of the Pensacola Interstate Fair, and our 2024 Associate of the Year, Mr. Marc Dobson. Thank you both for the many years of dedicated service you have had in the Florida Fair industry. Congratulations to our new President, Mrs. Fran Crone. Fran has hit the ground running and is developing the committee assignments for the upcoming year. Three cheers to the scholarship recipients and Fair Award winners at the convention. We have a lot of YPI members out there who are stepping up and doing great work for their fairs and the industry. Keep up the great work!
I would be remiss if I didn’t mention Vicki Chouris who just retired from the South Florida Fair. I was able to make it to her retirement party to wish her the very best. Vicki has been a leader of our Florida
Federation as President and long-time board member. Vicki, we know we will continue to see you at fairs and conventions, but I just wanted to extend a thank you from all of your friends at the Florida Federation of Fairs.
As we move forward into the summer, we are working on several opportunities for the Federation. There will be a delegation led by President Crone that will be traveling to the Wyoming State Fair August 15-17, and the FFF Summer Workshop will take place September 13th and 14th at the Florida State Fair in Tampa. Information for the Summer Workshop will be sent out in the coming weeks.
In October, the Florida Federation of Fairs will take part in the Southeast Ag Expo in Moultrie, Georgia. Since Florida will be the “Premiere State” at the Expo we have worked with the folks from FDACS to have a booth in the Florida area to promote our Florida Fairs. We will be looking for some folks to attend this three-day event with us. Please let me know if you are interested.
Again, have a wonderful summer and please remember that you have a lot of Fair Friends across the state of Florida.
Please check our website regularly for up-to-date news www.floridafairs.org
And our Facebook page https://www.facebook.com/floridafairs
Attorney’s Corner
Dominic DeCesare, Esq.
“CAN A FAIR ASSOCATION LOAN MONEY TO A DIRECTOR OR OFFICER?”
A question sometimes has arisen in the past on whether a fair association can loan money to its directors and officers. We are of the opinion that a fair association should not loan money to its directors or officers.
A fair association is defined in the Florida Statutes as an association not for profit incorporated under Chapter 616 of the Florida Statutes for the purpose of conducting and operating public fairs or expositions. Pursuant to Chapter 617 of the Florida Statutes, which governs Florida not-for-profit corporations, loans may not be made by a Florida not-for profit-corporation to its directors or officers. In addition, a loan to a director, or officer, may run afoul of IRS regulations. Specifically, the private inurement doctrine, which stands for the proposition that the assets of a tax-exempt organization cannot inure to the private benefit of an individual connected with that tax-exempt organization.
Lastly, Section 616.07, Florida Statutes, makes clear that all money and property of the fair association is public property which shall be administered by the fair association, as trustee, to be used exclusively for the legitimate purpose of the association. Arguably, a loan of fair money to a director or officer does not serve a legitimate purpose of the fair association.
Felecia Chivington
Daughter, Mollire; Son, John Jr.; Husband, John Chivington; Felecia; Sister-in-law, Florence Chivington; & Step-daughter and family, Alex, Madeline, Kennedy and Oliver Contreras.
AMAZING!!!
Felecia with Danny Cobb, Past President/Board of Directors, and his wife, Rhonda.
I am honored and was blindsided by this amazing Hall of Fame Award. I am truly following some awesome inductees.
Thank you so much for honoring me with this award. I was floored when it was announced and did not know what to say when my name was announced and surprised by my family. Both my family and Fair family kept the secret from me.
My father, past manager John E. Frenkel, Jr., and grandfather, past manager/founder John E. Frenkel, Sr., are looking down, smiling from ear to ear. They taught me how to run a fair and have a love for it. The Fair is in your blood, and I have grown up with it.
I would like to express my deepest gratitude to my board and membership for their unwavering support during my 34 years of employment at the Pensacola Interstate Fair. It has been a challenging journey, but we have always managed to overcome the obstacles together. THANK YOU!
This award is not just a recognition of my individual efforts, but a testament to the collective support of my fair and family. I could not have achieved this without all of you. THANKYOU!
Hall of Fame Members:
Lisa Hinton-2010
Dawn Rowe-2023
Doris Graska-2014
Felecia Chivington-2024
Vicki Chouris-2011
Artie McIntyre-2022
Daniel West-2019
ASSOCIATE OF THE YEAR
Marc Dobson
As the proud recipient of this year's Florida Federation of Fairs & Livestock Shows' Associate of the Year award, I am profoundly honored and humbled.
First and foremost, I extend my heartfelt gratitude to the fair members and colleagues who have supported and guided me on my journey as "The One Man Band" and "BOT The Robot." Your unwavering dedication to the business of fairs has made this accomplishment possible.
While I could mention hundreds of names, I will limit myself to those involved with the FFF and our Zone 2: Danny Alfonso, Ron Balcom, Marla J Calico, Bill Cannon, Clarke Converse, Joyce Covington, Fran Middleton Crone, Cheryl Flood, Doris Graska, Cheryle Carlton Hartley, Lisa Hinton, Tasha Hyder, Jeanne Matson Keaton, Mary E. King, Rita Lincoln, Giles Malone, Karen Crum Nicklas, Happy Norris, Bill Olson, Bob Olson, Chuck Pesano, Hal Porter, Michael Rogalsky, Brenda Rubio, Jeff Shreaves, Frank Shrekus, Steve Siever, Nancy Smith, Jay Spicer, Lee Stokes, Thomas Umiker, Jim Ward, Rhonda Ward, Dan West, Lee Andrews, Derrick Bernard, David Bradley, Mark Brown, Jodi Arzt Buresh, John Class, Ron L Diamond, Jimmy Earhart, Mark Frazier, Lynn Frey, Danny Grant, Rusty Groscurth, Shane Hanson, Russ Harrison, Ron Hudson, Kristen Johnson, Daniel Jolley, Doug King, Josh Knotts, Dennis Lee, Steven Lombardo, Brad Matchet, Bobby McLamb, Greg Miller, Jeff Mills, Eddie Porcelli, Renee Chewning Riddle, Kevin Ridgeway, Adrienne Rolf, Benny Rolf, Collin Rolf, Lisa Bare Rolf, Matt Rolf, AJ Ross, Jeff Ross, Jerry Ross, Kathy Ross, Robert Smith, Neal Snyder, Mark Sparks, Greg Thompson, Trenton Tye, John Welde, Andy Weller, and Tony Wilburn.
I sincerely hope I have not inadvertently omitted anyone who contributed to this accolade.
I extend my deepest appreciation to my family and friends for their unwavering love and encouragement. Their belief in my abilities has given me the strength and resilience to pursue my goals and aspirations.
A special and heartfelt thank you goes to my wife, Maia, son, Cavin, and daughter, Cami. You have provided me with our most valuable asset, time, which can never be regained. While today I spend more than half the year performing at fairs, missing my family, I will always cherish the years we all traveled together, bringing joy to fairgoers across North America.
As I reflect on my professional entertainment career since 1989 and my journey as "The One Man Band" at Fairs since 2010, I am filled with gratitude for the opportunities I have been granted. Most importantly, I am grateful for the privilege of creating lasting memories for fairgoers that may have a positive impact on the world.
To my fellow associates, I urge you to embrace challenges, learn from failures, and never surrender your dreams. Even in my 15th year as a strolling fair entertainer, I continue to add new material, upgrade my equipment, and expect the unexpected, ensuring that I can quickly resolve any issues and keep the show going. Once again, I express my sincere gratitude for this extraordinary honor. I am deeply humbled and eternally grateful.
2024 Associate of the Year, Mr. Marc Dobson and Clark Converse, Pasco County Fair
Cami, Maia, Marc, and Cavin Dobson
Welcome Director
Danny Alfonso
Danny was born in Manatee County and began volunteering with the Manatee County Fair in 1999. From 2001-2009 he and his wife Kimberly served as the Steer Barn Superintendents for the Manatee County Fair. In 2009, he began serving as an Associate Director on the Fair Youth Livestock Committee until 2011 when he became a full Director. In 2019, Danny retired from the Telecommunications Industry to accept the position as CEO/Fair Manager for the Manatee River Fair Association, where he began serving on the Agriculture, Hospitality and Gala committees for the Florida Federation of Fairs and Livestock Shows.
Welcome Director
Lisa Kelley
I am a lifelong resident of Hendry County, born in Miami and raised just outside of Clewiston on the family farm. I have experienced the many changes and challenges that our agricultural communities face season after season. Fairs, especially Florida fairs, are an important educational avenue in which to educate an ever-changing Florida landscape and culture. Serving on the Hendry County Fair and Livestock Board is a way to not only promote and support such a noble cause but also gives me a chance to work with and gain knowledge from likeminded people.
I have served on the Hendry County Fair Board for over 30 years. As a volunteer with 4-H and then working for the extension office for a short period of time it brought a different perspective to the world of Youth Livestock for me, which led to my interest in the fair industry. I have participated in just about every role a small fair has to offer. Exhibitor, 4 – H volunteer, extension employee, exhibitor parent, fair volunteer, committee chair, and supporter all have different views and opinions of what a fair is. Bringing all of that into focus is extremely challenging and very rewarding. As a Board Trustee, I currently serve as the treasurer and have for 12 years. The Hendry County Fair is dedicated to preserving Hendry County’s Agricultural Heritage while educating those not familiar with our way of life on the importance of how food is produced. For me, the most rewarding aspect of volunteering at the fair is being a part of providing our children with the experience of raising and showing animals - which makes for some good humans.
On a personal note, I have worked at US Sugar for 27 years, having roles in both agriculture and manufacturing and I am currently the Director of Administration for Sugar Manufacturing.
Continued on page 10
Welcome Associate Director
Brad Matchett
Brad has been performing for fairs over 20 years.
Brad performs an educational agricultural magic show, “Agricadabra,” plus a comedy hypnosis show and also the Rowdy Rooster a drive around. He's looking forward to working with the Florida Federation of Fairs to help it grow.
LisaKelley—continuedfrompage9
My areas of responsibilities at US Sugar include Safety, Security, Human Resources, Labor Relations, Recruiting, Administration, Special Projects, and Mobile Equipment. A unique viewpoint that I have is the true farm-to-table experience. My family and I grow sugarcane on our farm. That cane is processed into refined sugar and then put into bags for consumers at the place where I work every day.
When not at US Sugar or the fairgrounds, I enjoy my small herd of cattle. The Brahmans are for looking at, and the rest for consumption. I also enjoy spending time with my family (including my fair family), traveling, and a little turkey hunting now and then. I am especially proud that my son works on the family farm right alongside his 92-year-old grandfather. Farming is truly a way of life and the purest of occupations! Florida fairs sincerely understand the importance of Agriculture and I am appreciative of the opportunity to serve and support.
SunbeltAg Expo | October 15-17, 2024
See Agriculture in Action in Moultrie, Georgia, October 2024.
Brad & Sally Matchett
Convention 2024
FUN SHOOT GUN RAFFLE
Mrs. Wendy Smith, Florida Farm Bureau President, Jeb Smith, Florida 4-H President, Sean Falvey and Jim Ward.
Dan West with Angela and Dan Jolly.
Bo Pugh, Grayson Matchett, Andy and Jamie Deggeller. Grayson won the raffle for the new shotgun that was donated by the Deggeller Family.
Dr, Matt Walter, Osceola County Fair, Dan West, Jeb Smith, Florida Farm Bureau President, Jeb Smith and Jim Ward
Terry Atchley, Hardee County Fair, Marla Calico, President and CEO IAFE, Eddie Cora, Miami-Dade County Fair
Clay Crosby, Beth Buckley, Florida State Fair and Marcus Leturno, Citrus County Fair at Andretti Indoor Karting & Games
Convention 2024
Team “COWBOY PORK RIND CIRCUS”
Grayson Matchett
Jimmy Nussbaumer
Danny Grant
Blastin’ Clays at the Clay Shoot!
Official Day 1! Board Meeting, Ment A Minute, Enhancing our Ag Programs, Trade Show & Presidents Party!
The YPI organization of the Florida Federation of Fairs raised $4,275.00 each for 4-H and FFA. Part of this was the proceeds ($3,650) from auctioning two of Hal's whips, donated by his brother Conrad Porter and his sister Elizabeth Porter Anderson. Eddie Cora of Miami-Dade County Fair purchased one for $1550 and Lindsay Grant of Cowgirl Circus bought the one with Gator colors for $2,000.
Eddie Cora of Miami-Dade County Youth Fair paid $1550 and Lindsay Grant of Cowgirl Circus paid $2,000 for hers.
Scenes from the Convention
Convention 2024
The FFF Ag Committee hosted a great workshop. Kaylee Poppell and Raelyn Hudson presented to a full house!
Presidents’ Party in honor of Hal Porter
Danny Grant and Hal’s cousin Kenny Wear auctioning Hal’s bourbon. They raised almost $800.
Right: Hal’s friend Patrick Grady was auctioneer. He was our keynote speaker the next day.
Citrus County Fair Association Board of Directors
Hal’s sister-in-law Pam, Grady, and Hal’s brother Conrad
At right: Hal’s sister Beth Anderson with Dan
Below: Hal’s sister Beth and her son Nathan
Citrus County Fair Staff: Marlene Law, Nina Tobin, and Florence Langley with Dan
Convention 2024
Our continued thoughts and prayers for Rita and husband Chris as they navigate his way back to good health.
Circus Diana Rose of the Beneficial Bugs’ Ball
Tabby Fain, Tim Lovett and Tawny Price
Thank You Lane Wetherington, Christmas Lane, and Big Rock Amusements for furnishing photographs at the Presidents’ Party and the Annual Gala.
Thank You Lane Wetherington, Christmas Lane, and Big Rock Amusements for furnishing photographs at the Presidents’ Party and the Annual Gala.
By: Timothy Herrick
TUESDAY, JUNE 25, 2024
Florida Federation of Fairs Honor Hal Porter, Discuss Safety & Launch Strategic Plan Initiative
The 2024 Florida Federation of Fairs annual convention saw an increase in attendance and an increasingly optimistic state industry. But the association and its membership took the opportunity to celebrate Hal Porter, who died earlier this year. Porter, manager of the Citrus County Fair, was elected president of the Florida Federation of Fairs for 2023-24 and as president selects the convention's theme, which Porter selected a month before he passed “Cowboy Up”
“Hal had selected the theme at our December board meeting,” said Dan West, Executive Director, FFF. “The President's Party was a tribute to Hal who was had been the longtime manager of the Citrus County Fair in Inverness. Hal was a Florida Cowboy and a devoted supporter of Florida 4-H.”
“It was bitter sweet,” admitted Fran Crone, Fair Manager, Southwest Florida & Lee County Fair. “When you pick the theme, our committee comes up with the graphics and the President's Party was pulled together nicely. It was a good gala and it was in Hal's honor, and he was a cowboy, a true country gentleman.
The Florida Federation of Fairs is comprised of 45 member fairs, 30 of whom were represented at the annual convention, held May 16-18 at the Caribe Royale Hotel in Orlando. More than 600 attended the meeting, a higher turnout than 2023, indicating a very upbeat membership. “The 2023-24 fair season did very well in Florida,” said West. “Several fairs had record-breaking days and for the most part weather was not a major factor.”
“The attitude of the attendees was very good,” said Crone. “Everyone enjoyed being together and discussing fair issues. Florida fair folks always like being together and having a good time while preparing for the upcoming fair season. People are happy to be there, the convention was bigger than it has ever been.”
Top-of-mind for attendees was fair safety and security. Nationwide, fairs both large and small have been plagued by disruptive teens, especially in Florida where brawls, stampedes and rowdy behavior at the Florida State Fair, South Florida and other Florida events captured viral headlines this year and last. At least three educational sessions were devoted to the topic, organized by the FFF's Safety and Security Committee. Crone said the sessions focused on practical solutions to this serious issue. “The workshops emphasized looking at your grounds, creating barriers that are aesthetically pleasing but offer safety and minimize crowds,” she said. “There's no one solution and we discussed many topics. There was a lot of brainstorming. Many fairs now only allow clear bags to be carried into the fair, and those fairs shared that information on how to implement that procedure.”
Another safety issue and one more exclusive to Florida was the new “permit-less” Open to Carry Law, signed by Governor Ron DeSantis last year, allowing all adults to bear arms without a special permit. How this affects the Sunshine State's fair industry is still uncertain because while some fairgrounds are allowed to ban firearms, many are not. “What can be enforced depends on who owns the property,” she said. “We had a panel discussion on it because there are some limitations in the law that not everyone is aware of. Every fair is handling it differently.”
The main thrust of the educational programming was in keeping with the Agricultural mission of most Florida fairs. “The most popular topics were on growing the agricultural programs, enhancing those programing in the community. Fairs have the rides and the food and the entertainment, but we're really about agriculture, the 4-H and FFA programs. The fairs depend on education and the future of farming.”
Wilton Simpson, the Florida Agriculture Commissioner, spoke at the Opening Session via zoom. Crone noted that Simpson, “comes from a fair background, and he's always been a great supporter of fairs.” In addition, Florida Senator Ben Albritton. Florida Farm Bureau President, Jeb Smith, and IAFE President & CEO, Marla Calico, also attended the Opening Session. Continued
Future Forward
The tradeshow exhibition had 135 booths (last year was 115). “There were more ticket companies, a graphics companies, even a golf-cart company,” said Crone. “People are realizing that fairs are growing and you are seeing growth in those categories servicing Florida Fairs. There were also new insurance companies this year.”
West added, “There were 14 showcases throughout the convention. There were bands, strolling acts and stage acts included.”
The FFF is also undergoing a changing of the guard, as evidenced by large presence of the younger generation of fair professionals. “For lack of a better term, we're losing a lot of our older heroes, like Hal. Fair mangers and board members are beginning to retire, and now there's an influx of newer managers, CEOs, COOs, those sort of positions. Personally I am glad to see these kids are up and coming, and they are bringing new and different ideas that we all are learning from. They're an important piece of the puzzle. We want to make sure they have the tools they need to move us forward.”
New ideas and directions are the cornerstones of Crone's presidential agenda. She's been tasked with two main objective. One is “clarifying” the Federation's Mission Statement – nonprofits regularly revisit and update their mission statements every few years.
The second objective is interrelated to the mission statement clarification – a new Strategic Plan for the Florida Federation of Fairs. “We are looking at everything we do, how fairs work with 4-H, FFA, even legislatively. We advocate, we educate and we participate and there are a lot of things we need to do be able to do, that we need our members to do, so we can better respond to our communities.” “The 2023-24 fair season was a good one here in Florida,” said West. “Having gone to many of them, there were large crowds and the weather was seasonable for the events. They are coming off a good year and have high hopes for another year on the horizon. Everyone leaves the convention pumped and ready to go to work. I'm sure the fairs are excited about bringing another fun fair season for the citizens of Florida.”
Original Article: https://carnivalwarehouse.com/newsserver/3910
Amusement Warehouse Magazine
CarnivalWarehouse.com and AmusementParkWarehouse.com are now publishing a regular printed magazine, Carnival Warehouse Extra! Carnival & Amusement Park Warehouse Extra is available to subscribers in the United States and Canada and features a total of 10 issues (6 regular issues PLUS 4 special editions) over a 12 month period. Our new publication features the latest news from the Carnival, Fair and Amusement Park industry, supported by vibrant and colorful photos.
On June 11th, the retirement party for our esteemed President and CEO, Vicki Chouris, was celebrated. Friends and family gathered to honor her remarkable 43-year career with the South Florida Fair. The event included enjoyable moments shared among her longtime friends and colleagues, creating a memorable and joyous occasion for all who attended!
NEWS OF FLORIDA FAIRS South Florida Fair
Vicki Chouris’ Retirement
Dan West with Miss South Florida Fair, Hannah Michaels and Mark Sodders.
Dennis Lee, with Vicki Chouris and Dan West
Dan West, with Rick and Denise Vymlatil
South Florida Fair Staff
NEWS OF FLORIDA FAIRS
Florida State Fair
Data Makes the Difference
Our 2024 Florida State Fair kicked-off the national fair season celebrating record-breaking, opening day attendance as well as multiple, single-day attendance records this past February. Much of this success is attributable to our customer research that influenced our planning decisions as we looked to build on our previous year’s successful gate promotions and fair experiences.
We applied several methods of guest research including focus groups, surveys and social tools to inform and ground our strategies to both build attendance and guest satisfaction. Based on guest insights, we were able to selectively program a powerful mix of both sales/value-based promotion and experience-based promotion. Importantly, we sought to harness input from both existing fair fans as well as from potential visitors to guide advertising and programming decisions to delight all and attract new prospects from our Tampa Bay community. Although key takeaways from focus groups varied by groups of seniors, families or young adults, there were some consistent themes across all segments: Crowded conditions are the biggest concern that can compromise the guest experience, and cost is the most important consideration in choosing entertainment options. So, we knew that to grow attendance, we had to focus on attracting targeted audiences to off-peak and lower attendance periods and offer customized promotions. We looked to our first weekend as one opportunity where we also compete with Super Bowl Sunday, a lofty challenge.
Additional survey data was collected and analyzed on motivators, visitation patterns, preferences, including the ranking of potential new attractions. Some insights were validated and further quantified to help with the analysis. Example: 19% of our most loyal fair fans said they
will visit when the best discounts are available and only 10% said they would plan to visit on weekend evenings. When asked about attendance on Super Bowl Sunday, almost 68% said they would likely attend if there was a great promotion versus 45% without. Social channels provided qualitative insight such as revealing that many of our first responders work on our usual Heroes Day promo day.
Ultimately, our first weekend plan evolved from this data. Advance flash sales offered low priced armbands, good first weekend only. Super Savings Sunday offered guests free admission with purchase of armband after 3pm and free admission all day for first responders. Free Sunny squishy giveaways at the gate appealed to both families and seniors. The entertainment options reflected guest insights – Fireworks returned to the fairgrounds after many years, one night only concert with a nationally recognized country artist, Silent Disco for first weekend only, and a unique First Friday Grove Party with pop-up market, adult beverage tastings, and hourly giveaways gave lots of great reasons to come out to the fairgrounds. And they did. Opening Thursday through first Sunday, our attendance AND revenue increased 10% consistently over 2023.
Perhaps one of the most enduring insights coming out of our research is that our community wants and needs to see more of us throughout the year to maintain our presence and brand in the market. Armed with a bright, new brand ambassador – our mascot, Sunny – we will be front and center as we plan for a greater year-round presence where we can continue to connect with seniors, families and young adults. We will be celebrating with the community at the largest Back to School event in the country supporting families in need and have confirmed our place in the Tampa Veteran’s Day parade, as well as a variety of holiday events and more.
continued on page 31
Florida
State Fair continued from page 30
Understanding the needs of our guests and how to broaden our appeal to new prospects becomes infinitely more attainable when armed with data and insights. We are continuing to invest in research and have just launched a formal survey designed specifically to understand why individuals have not chosen to come visit our fair. Those insights will provide the catalyst for great work to break down these barriers and build our world of fair fans. Data and insights do make the difference as we plan to evolve and grow. Can’t wait to see what we learn next!
Tigirlily Gold concert, Sunny in the parade, First Friday Grove party.
NEWS OF FLORIDA FAIRS
Citrus County Fair
The Citrus County Fair Board of Directors, Membership, and Staff convey their heartfelt thanks for the wonderful tribute paid to Hall during the Convention. Hal’s family also expressed their appreciation, and they were very impressed with the President’s Party. Raising thousands of dollars was gratifying.
In the photo at left, our President Paul McPherson accepts the President’s plaque on Hal’s behalf.
Thank You Sumter Fair Association
The picture at left shows the framing of Hal’s 4-H pins as well as Federation pins and others. This was made by one of our board members and donated for the silent auction. The Sumter Fair Association was the high bidder, they then gave it to the Citrus County Fair Association and it now hangs in the Fair Office.
NEWS OF FLORIDA FAIRS
Florida Strawberry Festival
The 89th Annual Florida Strawberry Festival® ended Sunday, March 10th with an “Out of This World!” attendance with nearly 635,000 guests welcomed.
February 27 - March 9, 2025 | Plant City, Florida
The Festival’s most beloved tradition is hosting the youth livestock shows that take place during the 11-day event. It is remarkable to see buyers come together in such a way to benefit so many FFA, 4-H and YLPA students who work diligently throughout the year with their steer, swine and plant projects. Nearly 150 businesses within Plant City and the surrounding communities helped to financially contribute to the agriculture education programs at the Festival resulting in a record-breaking $1.9 million dollars in gross sales attained during the 2024 event.
In addition to the livestock program, the Festival showcased 21 headline entertainers, including ZZ Top, Jordan Davis, The Beach Boys, Black Eyed Peas, Foreigner, Zach Williams, and country superstar, Cody Johnson. Patrons could partake in the free on-grounds entertainment, Belle City Amusements rides, youth livestock shows, food, arts/crafts vendors and more. As anticipated, food vendors brought some BERRYtasty treats such as the Chocolate Covered Strawberry Slush, Almond Joy Funnel Cake, Strawberry Cinnamon Bun, Strawberry Crunch Cone and so much more, which visitors and media partners would agree were delicious!
While the fair is over for now, organizers of the Festival are busy preparing for the future of the 11- day event. The Festival board of directors, associate directors, staff and maintenance team are hard at work to provide guests with a fresh Festival experience by updating the grounds with new facilities, additional parking lots and a crisp coat of paint here and there. We look forward to seeing you once again at BerryFest25 where we can all gather together, once again, to celebrate the sweetness that makes us so unique.
Welcome our new social media committee! We are excited to continue the tradition that Doris and Suzanne created, thank you both for your dedication in creating a great platform for us to work with. Please send us a message if you have news you'd like for us to share. We will be coming up with a social media plan shortly that will include new features and spotlights. Buckle up cowboys and cowgirls, here we come!
JACKI STOUGH, TODD REED, TASHA HYDER
ASSOCIATE CORNER
Summer is here, and the events are in full swing. We hope you’re fully booked for the year and ready to enjoy everything ahead. As your Associate Directors, we are committed to maintaining open communication and being available to assist you whenever needed.
We had a fantastic meeting at the annual FFF convention, receiving many positive comments about the quality of the trade show and the educational sessions.
Jodi has received the associate member list and will be updating the website with everyone’s information. Once this is complete, she will send out an email inviting you to update your listing on the website. This tool can help you share your information with potential clients, add open dates, and promote yourself. If you do not have a current website, you can include all your contact information and links to your social pages here. This area will be accessible to all members, providing you with even more exposure. Our goal is to ensure all Florida fairs know who the associate members are and can easily find their services.
We will also be sending out a short survey to gather your feedback. It’s important that you complete the survey so the Federation can continue to evolve and grow with the membership in mind.
Feel free to reach out to either of us with any questions, concerns, or just to chat!
Your Associate Directors, Jodi Buresh and Brad Matchett
Here is our contact information:
Jodi Buresh Saffire, LLC
jodi@saffire.com
512.865.4035 (direct)
701.388.9473 (cell)
Brad Matchett
Agricadabra
brad@agricadabra.com
804.347.7108 (cell)
The YP committee hosted our Mix N Mingle Event on Wednesday, May 15th at Andretti. We had over 75 attendees join us for a night of networking and activities sponsored by the Florida State Fair & the Clay County Fair. YP was able to use this Mix N Mingle Event as a fundraiser to support the YP annual Charities and to supply Scholarships to those under 40 years of age to join us at Convention. In addition, the YP Committee hosted a donation collection for the Florida FFA & 4-H Foundations. Due to the enormous generosity of our Federation members, we were able to donate $4,275.00 to each Foundation.
New in 2024, We wanted to recognize a our very own Florida Rising Star; a Federation member who is 40 years old or younger that exhibits leadership abilities and industry contributions. This award was sponsored by Wade Shows and the Recipient was given the award at the Gala on Saturday night. Our 2024 YP Rising Star is Jacqueline Stough from the Central Florida Fair. Jacqueline is a 3rd year YP Chair, Scholarship Committee Chair, and a member of the Awards & Media committees. Jacqueline is the Livestock & Education Manager at the Central Florida Fair and will celebrate 8 years on staff in January. Our team would like to congratulate Jacqueline again on being the first YP Rising Star for the Florida Federation of Fairs!
Our committee would like to issue a challenge to ALL Association members! We want to Challenge you to get more young people involved in your organization as well as our Fair Association. We want those young people to join YP and enjoy all the resources and friendship that we all share! If they have any questions, please feel free to reach out to any of our committee members
Todd Reed, Fran Crone, FFF President, SW FL & Lee County Fair Cheryl Flood, Florida State Fair, Caylin Hilton, Florida 4-H Foundation
2024 Rising Star recipient Jacqueline Stough from the Central Florida Fair, presented by Terry Atchley
Membership
Are you a member of Florida Farm Bureau Federation? Florida Farm Bureau is a strong advocate for agricultural fairs and expositions and has policy written to support the future growth of agricultural fairs, education and youth programs that provide young people the opportunity to show livestock.
Membership with Florida Farm Bureau means that you are part of a growing community of families who support agriculture advocacy, civic engagement, community outreach and more! Learn more and join today by visiting MyFFBF.org.
Young Farmers & Ranchers Leadership Conference
Join young agricultural leaders from across the Sunshine State for the 2024 Young Farmers & Ranchers Leadership Conference. Network with young farmers around the state, take part in engaging breakout sessions and educational farm tours in South Florida and meet new like-minded friends. For more information or to register, visit the Florida Farm Bureau conference page.
Recognize a Community Member or Journalist for Telling Agriculture’s Story
Do you know someone who has gone above and beyond in their community in educating the general public about the importance and benefits of agriculture? Nominate them for the 2024 Florida Farm Bureau Volunteer Communicator of the Year Award. Application Deadline is August 16, 2024
Do you know a journalist who has covered agriculture fairly and accurately? Nominate them for their positive contributions to telling agriculture’s story with the 2024 Florida Farm Bureau Newsperson of the Year Award. Application Deadline is August 16, 2024
Rural Recharge
Celebrate Dairy Month this June with Woody & Jacob Larson of Larson Dairy in Okeechobee on Florida Farm Bureau’s Rural Recharge June podcast. Florida Farm Bureau President Jeb S. Smith is the host of this monthly podcast that features candid conversations on today’s top agricultural issues. Listen now on your favorite podcast platform or visit https:// floridafarmbureau.org/podcasts/
A CONVENTION REVIEW
DeAnna's Steak Sundae
We started off Wednesday night with YPI night at Andretti Go Carts. It was a blast racing go carts and playing arcade games with friends and meeting many new friends. *any bumping or trash talk that happened on the race track stays on the race track.*
The sessions were enjoyable and engaging through out the week. Speakers encouraged us to laugh often, and enjoy the moments of being with family & friends. Remember our goal is to teach youth hard work, morals, responsibility through 4H, FFA, youth programs.
Michael Rogalsky spoke about leadership styles. He had us take a personality test and divide into 4 color groups. The laughter and jokes continued into the next session. Many of us went away saying that we need to do this at our fair or business to build comradery and lessen stress as we work together.
There was much more discussed and talked about but you had to be there. Hope to see you at next year's convention.......on the Race track!
DeAnna's Steak Sundae Ryan Hagy www.steaksundae.com
The Florida Department of Agriculture and Consumer Services serves as the state agency for screening applicants for state funding of grants in aid for construction and/or renovation of agriculture education and promotion facilities, as outlined in Florida Statute Section 288.1175 and Florida Administrative Code Chapter 5H-25. Applicants must meet all requirements of this statute and rule in order to be considered eligible for funding.
This email is to notify you that we are now accepting applications and request that you advise your organization’s members of this opportunity. Applications for certification as an agriculture education and promotion facility must be postmarked or electronically submitted no later than October 1, 2024, to be evaluated for inclusion in the department’s budget request. The application along with the pertinent statute and rule are attached. Also attached is the state financial assistance agreement template that will be used to contract between the grant recipient and our department.
Of note, Chapter 5H-25, F.A.C., and the associated grant application have recently been revised. The application was revised to be more user-friendly and to clarify the requirements necessary to be qualified for funding consideration. Please ensure that you are using the application with a revision date of May 2024 rather than the old application with the revision date of January 2006.
You and your members are welcome to email our team with any questions at AgEducationFacility@FDACS.gov. We would be more than happy to assist. Thank you.
Template: 02016 State Financial Assistance Agreement
Donald Huffman
Construction Projects Consultant II
Division of Administration
Florida Department of Agriculture and Consumer Services (813) 359-2608 (813) 763- 5702 Cell
First Vice Chair
Ken Karns, CFE
IAFE Chair
Jo Reynolds, IFMG, CFE
Warren County Ag. Assn.
701 W 2nd Ave
Indianola, IA 50125-2347
Phone: (515) 961-6687
OC Fair & Event Center Costa Mesa, CA
Second Vice Chair
Ray Allison, CFE
Indiana State Fair
Treasurer Jaime Navarro
State Fair of Texas, Dallas, TX
President & CEO
Marla Calico, CFE Springfield, MO
Prior Past Chair
Jeremy Parsons, IFMG, CFE Iowa State Fair
IAFE Immediate Past Chair
Jennifer Giesike, IFMG, CFE
Washington Town & Country Fair
State & Provincial
Associations Representative
Steve Patterson, CFE
Indiana Association of Fairs Brownsburg
Canadian Association of Fairs
Sandra Jackle
Regina Exhibition Association Limited (REAL)
Directors at Large from Associate Members
Andy Deggeller
Deggeller Attractions Stuart, FL
Directors at Large From Associate Members
Sandy Class Tavern at the Park, LLC Apollo Beach, FL
ZONE DIRECTORS:
1. Andy Imperati
Dutchess County Fair, Rhinebeck, NY
2. Kelly Collins, CFE
State Fair of West Virginia, Lewisburg
3. L.C Scramlin, CFE
Oakland County Fair, Davisburg, MI
December 1-4, 2024
Board of Directors
The IAFE is governed by a board of directors comprising 18 elected members, and the board selects the president and CEO as ex-officio directors. The directors include a chair, two immediate past chairs, two vice chairs, a treasurer, a representative of the Federation of State and Provincial Associations of Fairs, a representative of the Canadian Association of Fairs and Exhibitions, eight directors elected from and representing each of the eight zones in the United States and Canada, and two directors at large from associate members.
County Free Fair, MN
6. Mitchell Glieber
8.
4. Scott Kozelka Steele
5.Bryan Schulz, IFMG, CFE Kansas State Fair
State Fair of Texas, Dallas
7. Brandon Bird, CFE Eastern Idaho State Fair, Blackfoot
Kady Porterfield, IFMG, CFE Kittitas County Fair
Thank you for, as always, a warm welcome at this year’s Florida Federation of Fairs Annual Convention! A job well done for all involved! One of my favorite things about this industry is the network available to share ideas, brainstorm, and sometimes even vent. This convention is always a welcome break from the stress of of-
I would also like to take this opportunity to thank each of you for the support you have shown me during my time as the Zone II chair. It has been a memorable experience and I have enjoyed getting to know each of you. Now, it is time for me to pass the torch on. If you are interested in serving as the next Zone II chair, the nomination application must be submitted no later than July 30, 2024, to the nominating committee chair Marty Svrcek. For more information or to find the application, check out the Zone II page on the IAFE website.
Also important to note, it is time to register and book your hotel for the IAFE’s Annual Convention and Trade Show, set to take place on December 1-4, in Phoenix, Arizona. The convention planning committee is hard at work creating an amazing schedule, complete with a street parking to welcome the event. Have a great summer and we will see you in Phoenix!
State Fair of West Virginia PO Box 986
Lewisburg, WV 24901-0986
Phone: (304) 645-1090
Zone 2 includes Delaware, Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, and West Virginia.
IAFE Zone 2 Director
Kelly Collins, IFMG, CFE
Associate Spotlight
Rorring Entertainment
by Julie Sutton
A Boy and His Cars.
If you were in Orlando for the convention at Caribe Royale, you may have met this man. This is my husband, Paul Sutton, who is in his element with our RC racing business. Like most boys, Paul grew up enamored with anything on four wheels, from Matchbox toys and Hot Wheels tracks to Pinewood Derby. He never entered a Soapbox Derby, but Paul did climb into a homemade “custom” wooden push cart to speed dangerously down neighborhood hills.
One year, Paul’s mom bought him a plastic resin mold kit to create souped-up miniature street rods. Little did she know that his first real job would be doing just that for Tonka Toys in Mound, Minnesota! That’s where he met me, because I worked there, too, as a resin compounder.
Back in the day, slot car racing became a huge fad for a decade or more, predating video arcades. If you’re over 50, you might recall this addictive attraction. Young Paul saved every dollar to race slot cars, and still has one of the prized checkered flags he won!
Fast forward After trying out Enduro motocross racing as a young adult, entering Figure 8’s at the fair, and even ranking third in the nation racing off-road Stadium Lite buggies on dirt tracks (in conjunction with truck races and monster truck shows) Paul settled down to working his full-time job in plastic injection molding and raising his family in Winfield, Kansas…until one day, he was transported back to his days at the slot car track. Sitting in the break room at work, he leafed through an Entrepreneur Magazine.
In the back was an ad for Micro-Reality Racing. There was no turning back Speed Racer was brought back to life! In 2008, we began traveling with our 1/10-scale portable RC stock car racing system, and three years ago it became our full-time business.
The excitement of this attraction can be hard to put into words. You almost have to be standing at the console with your hands on the wheel, feeling the adrenaline start to rush. That’s why we do more than set up our booth in the trade show at conventions.
We want attendees to be able to race the cars themselves, and feel the years peel away because that’s what happens! We want fair board members to envision how RORRing Entertainment can be utilized to enhance their county fair experience.
It’s such a great time, seeing people of all ages enjoy our racetrack men and women, boys and girls, even toddlers up on their knees on the table, with Mom or Dad cheering them on! This is an entertainment option that is literally fun for all ages.
RORRing Entertainment is uniquely positioned to offer advertising opportunities: a huge scoreboard banner, signs surrounding the racetrack, and custom car bodies displaying your sponsor’s logo. Sponsors’ eyes light up when they get behind the wheel to race a custom car body that was designed just for them. Afterward, they can keep it along with the memories of the good times they had at your county fair on display in their place of business. Everybody gets the chance to be a kid again, and as we know, that’s what it’s all about.
rorringentertainment@mac.com 620-262-1987
Associate Spotlight
by Michael Bleau, CEO
Enhancing the Florida Fairs 2024 Convention Experience with EventHub’s Interactive Mobile Trade Show Map
A New Technology Partnership for Florida Fairs
This year’s Florida Federation of Fairs & Zone 2 Convention was a huge success. Attendees were well informed of programming with the incorporation of digital resources throughout the convention, which included QR code links in the printed program, and combining traditional signage and printed exhibitor descriptions with innovative technologies. One important aspect of this was the interactive and mobile-friendly trade show map and vendor directory provided by EventHub. EventHub was proud to partner with the fair association to provide this service as a showcase to how the company’s interactive mapping is used by many county and state fairs across the country, both for layout planning and booth assignments and to foster greater engagement and spending by attendees on fair commercial vendors and concessionaires.
Partnership in Action: Interactive Booth Mapping and Vendor Directory
EventHub, known for its cutting-edge event management solutions, delivered a game-changing feature to the 73rd Annual Florida Federation of Fairs and Zone 2 Convention. By incorporating their interactive mobile trade show map, they provided a seamless way for attendees to explore exhibitor booths and services. Viewable via the link https:// homebase.eventhub-floorplan.net/fffls2024, and by scanning the QR code in the image above, this digital tool also included a vendor directory that allowed users to browse product and service information about each exhibitor, then click through to locate their booths with ease and plan their trade show time efficiently.
The map’s user-friendly interface and real-time updating capability ensured that attendees were always informed about booth locations and any changes during the convention. This level of interaction not only boosted attendee engagement but also provided exhibitors with increased visibility and opportunities to showcase their products and services effectively.
Looking to the Future
The 2024 Florida Fairs Convention set a new standard for fair convention trade shows with the integration of EventHub’s interactive mobile trade show map, which helped to modernizing the convention experience. This innovative tool not only improved the attendee experience but also provided exhibitors with a dynamic platform to connect with potential customers and advertise their products and services. As technology continues to evolve, partnerships like the one between EventHub and the Florida Federation of Fairs & Livestock Shows highlight the importance of embracing digital solutions to enhance traditional events. Attendees and exhibitors alike left the convention looking forward to what next year’s event will bring, with high expectations for further technological advancements. Some of these may include the growth of this year’s partnership to include digital program and speaker profile elements next year. More info about EventHub’s capabilities can be found at https://eventhub.net
The National Independent Concessionaires Association is a membership-driven organization dedicated to strengthening relationships with the Fair, Festival, and Special Events Industries through effective communication, education, benefits, leadership, and solutions.
Our growing membership includes over 1,100 mobile food and retail Concessionaires, Fairs, Festivals, and Associate Members in Industry-related companies that specialize in distribution, insurance, manufacturing, supplies, and special services in the United States and Canada. NICA's large number of benefits include discounts on variety of items including food, beverages, supplies, travel, and lodging, so you can make the most of your season.
NICA participates in a majority of State Fair annual conventions nationwide along with the NICA Business Expo and Fare Foods Food Show in February, Florida Federation of Fairs Convention and Trade Show in May, IAFE Convention in November, and NICA Marketplace and Trade Show in December.
It was nice seeing many of you at the recent convention in Orlando. The Florida Fed meeting is one of my favorites and always has a wonderful program.
Our main message at the convention was to enlist your help in solving our foreign guest worker issues. We can’t continue to fulfill our obligations to our partners with a random and uncertain H2B Visa program. We have bills filed in both the US House of Representatives and Senate that will allow carnival and concession workers to utilize the P4 visa program. This program has no caps and will provide us with a stable and consistent supply of foreign guest workers.
We are in the process of getting co-sponsors in the House to sign on to the bill. Our goal is to reach 100 co-sponsors before the summer recess in July. We need your help! Please contact your US Congress person and ask them to co-sponsor Bill H 1787. Florida has 28 Congressional Districts. As of this writing only three have signed on to the bill, Salazar, Darren, and Mast.
Small Business Owners for the Industry
Our mission as professional small business owners is to be instrumental in maintaining and improving the quality of the overall experience of our fair & festival patrons.
Greg Chiecko
Associate Spotlight Game Shows Alive by Marc Weinstock
Game Shows Are Hotter Than Ever!
Looking for something new to bring to your guests and keeping up with new trends can be challenging. It is quite normal to feel like the options are limited. Today, people are connected to their wireless devices and are attracted to content they see on social media. Your choice of entertainment should align with their interests. This is why game shows are so hot! Game Shows have become very popular with the younger generations as they love to play them on electronic devices, as well as the older ones who are familiar with these shows from TV and their childhood.
Another reason TV Game Shows have become hotter than ever is many celebrities, talk show hosts and recording artists are creating and hosting their own shows. You can find these shows on TV every night of the week on many different channels. From Trivia to Music and General Knowledge, there everyone.
SurveySaysattheFair
Have you ever dreamed about being on a game show, thinking you have what it takes to win?
Game Shows Alive, a mobile game show production company, has been emulating and creating game shows for the past 15 years, mostly for the corporate and social event markets across the country.
Our experience and knowledge of the game show market makes us the leader in live TV style productions. We have all the elements to give your guests a true TV studio experience; from game show props, sound effects and a hilarious Host, sure to leave your guests wanting more.
We have created 2 game shows that are perfect for the Fair and Festival market:
Game Show Arcade combines the play format of 10 different TV style game shows, all in one big show. Any age can compete against each other in quick rounds of play, giving everyone an opportunity to be the winner.
Survey Says is our version of the popular “Family Feud” game show where teams of families, friends or randomly selected audience members will compete to answer survey questions, trying to gain the most points to be victorious.
Game Shows are all we do!
We always say…. “You can win Millions… of compliments” when you hire Game Shows Alive for your next Fair or Festival.
20SecondChallenge
Eliminatorwith4Kids
JaydenPlaystheGameShowArcade
For 30 years, the Florida Festivals & Events Association has been promoting and strengthening the festival, event, and fair industry in Florida. FFEA currently supports more than 700 event industry professional members who collectively represent 5,500 events.
We offer practical education and training and a community of support and ideas to establish best practices and help you grow your event.
We create opportunities to network with event professionals so you can expand your base of business and your bottom line.
We provide hands-on, real-life experiences and exposure to events so that you can gain the skills and contacts to pursue a career in the event industry.
Join Us in Vegas November 10-13, 2024 for NICA Marketplace! "Together" We Will Share Ideas, Networking, Products, and Services
We are proud to announce the upcoming NICA Marketplace, where "Together!"we will share ideas, networking, products, and services, taking place December 3-6, 2023 at the Tuscany Suites and Casino in Las Vegas, NV. In 48 hours you will network with colleagues, discuss practical solutions, enjoy storytelling, and return enriched. Who: YOU, Business Owners/Managers, Fair Industry Leaders, and Trade Show Exhibitors. What: NICA Marketplace will feature a non-exclusive Trade Show, Educational Sessions led by hands-on Event Industry Thought Leaders, and Networking Opportunities that are welcome and comfortable. A place where we all understand we are customers of each other and Together we share a Fair guest to serve.
Where: Tuscany Suites and Casino, 255 E. Flamingo Rd., Las Vegas, NV 89169. $89RoomRateSunday, November 10th through Thursday, November 14th, with no resort fee ($44 waived), suite-sized rooms with kitchenettes, free Wi-Fi, and FreeParking!The hotel is located six blocks off the strip on Flamingo Road (directly behind Horseshoe and Paris) and six minutes from the McCarran International Airport. When: Sunday, November 10, 2024 through Wednesday, November 13, 2024. Why:
•This is YOUR convention: programming content is focused on Industry relationships using effective communication, benefits, education, leadership, and solutions.
•Share what is working in our Fair Community.
•Place Manufacturers and Suppliers in front of Business Owners and Managers.
•Showcase Commercial Exhibitors.
•Opportunity to streamline Practices and Procedures Together.
•Share Tips and Trends.
•Connect with your Fair Friends and Family.
•The Price is Right!
Associate Spotlight
Brian Hook Enterprises
Brian Hook Enterprises features Brian Hook, a hypnotist who began his career 37 years ago at age 16. Although born and raised in San Diego, CA, Brian relocated his business to Cape Coral, FL in 2021. Past performances include Hilton Hotels, hundreds of grad nights and proms in the midholiday parties for businesses like John Force Racing, military events, and others venues. In the 1990's, Brian was contacted to appear on the TV reality show Blind Date. Brian has also been the opening act at the Royal River Casino for both national acts Lovin Spoonful and the comedy duo Williams
Earlier this year Brian was booked in at the Collier Fair for 11 shows, and then immediately concluding his contract, Brian booked gigs in Miami, Tampa, and Pensacola FL. Washington Parish Fair in Louisiana has already locked Brian for October 16th and 19th, 2024. If your fair wants a fresh new hypnotist, then contact Brian Hook. Would your fair like a written guarantee? Brian offers this too! Brian is also one of a few hypnotist that can Eat Fire (by request from the booking personnel). The show is clean comedy while educational into the Magic of the Mind!
Want more bang for your buck? Brian also offers cooperative bookings when 2 or more fairs within neighboring fair dates book Brian and split the travel expenses, SAVING BOTH FAIRS MONEY.
Hi, I’m Andy. I’ve been working with members of the fair and festival industry since 2008, helping them understand how our unique and non-traditional insurance tool can help mitigate loss caused by bad weather. We’ve transacted over 10,000 unique policies and paid out over $3M in claims – just since 2017. This product has helped so many outdoor events survive a storm, and I’d like to tell you how.
As a fair manager, employee, or volunteer, you are tasked with the responsibility of making an outdoor event successful. There are many things to prepare for and consider to ensure that things run smoothly. One important factor that is often overlooked – or, left in the “we’ll hope for the best” column, is the weather – specifically rain. If it rains before or during your event, people are more likely to stay home, resulting in a loss of important revenue dollars. Additionally, money already spent on built-in expenses such as fencing, tents, security, performer retainers, and equipment is forfeited.
It is important not to dismiss the possibility of rain and to consider your options for rain insurance. Policies can be customized to fit the budget of your fair or festival. You don't have to insure the full value of your event; you can set a lower insurance limit, reduce the coverage hours to include only the most critical, or increase the selected rainfall threshold to help meet your budget.
Vortex Weather Insurance offers an easy and straightforward quote process for events all across the country. To give you the most accurate costs and pricing on your fair/event, we’ll need 3 key pieces of information.
Your Event Location
Vortex’s rain insurance quote options are based on statistics from the National Weather Service by city and state. For accurate rainfall measurements, we’ll need to know the exact location of the event. The rainfall is measured in 2.5 x 2.5 mile square grids by the independent third-party National Oceanic Atmospheric Association (NOAA).
Your Time Window
For your fair’s custom policy, you can have Vortex include the hours of your entire event, the event’s most profitable hours, the hours leading up to your event, or any combination that best fits your needs. It really is flexible enough to work with any budget.
Your Rain Threshold
Even light rain can impact the success of an event. You’ll need to decide which rain threshold makes the most sense for your needs. We’ll be there to help talk through any questions you might have about rain insurance for fairs. Commonly Requested Rain Options
1/10 (0.10) inch of rain – light rain
3/20 (0.15) inch of rain
1/5 (0.20) inch of rain
1/4 (0.25) inch of rain – moderate rain 1/3 (0.33) inch of rain 1/2 (0.50) inch of rain – heavy rain 3/4 (0.75) inch of rain
1 (1.0) inch of rain
What happens if it rains but your event isn’t canceled?
Cancelation is not a requirement for a payout. If the recorded rainfall at your location at the time and date of your event meets or exceeds your selected rainfall threshold, your policy triggers and we’ll send a check in about two weeks. With a Vortex rain insurance policy, we don’t require ‘proof of loss’ for the insurance to pay a claim. It’s really that simple.
When rainfall keeps participants home, but event cancellation is not necessary, rain insurance can help recoup lost revenue. Even if your event is rain or shine, you are still at risk of losing revenue from concessions and attendees. With rain insurance, the only factor that determines if a claim occurs is whether a certain amount of recorded rainfall (by NOAA) during the risk period meets or exceeds your preselected threshold. This can be a valuable part of the overall risk management strategy for an event organizer or manager.
How much does rain insurance cost?
When determining the cost of an insurance policy, historical data can be used as a gauge of what to expect. In Florida, premiums are typically lower during the drier months of November through April, and higher during the wetter months of May through October. We can show you some quotes to better understand your risks and costs.
Atlanta Dogwood Festival – A Real Life Example
This annual festival has been held in Atlanta for over 30 years. One year, they didn’t have a proper policy in place to address the risk of rain – it better addressed event cancelation. That year, it rained. But not enough to cancel the event; the end result was a major loss of revenue due to the public choosing to stay home because of the rain. The following year, they contacted Vortex. We helped to structure a policy for their needs. It rained again during their event, and the policy triggered, and we paid them their claim. Without this policy in place, the festival would have suffered major revenue losses in back-to-back years, potentially impacting their ability to continue.
AndyKlaus aklaus@vortexinsurance.com
Welcome New Members
Agile Ticketing Solutions
Jennifer Hall, Sales Director
3810 CENTRAL PIKE, SUITE #301
HERMITAGE, TN 37076
Phone: 615-656-8498
E-mail: jhall@agiletix.com
Website: www.agiletix.com
Category: Supplies/Services
Business: Full Fair Management, from Ticketing, Sponsorship tracking, vendor management, plus
Balster Magic Productions, Inc.
Tim Balster, President
P.O. BOX 957
WESTMONT, IL 60559-0957
Phone: 630-258-8442
E-mail: tim@balstermagic.com
Website: fairshows.biz
Category: Attractions/Entertainment Business: We provide self-contained grounds acts
Category: Concessions/Food/Beverages Business: BBQ Service
National Recreation Systems
Katherine Thompson
1300-D AIRPORT NORTH OFFICE PARK
FORT WAYNE, IN 46825
Phone: 888-568-9064
Phone cell or alt: 256-996-6482
E-mail: katherine.thompson@playcore.com
Website: https://bleachers.net
Category: Supplies/Services
Business: Partner for bleacher system manufacturing and installation
Welcome New Members
Primetime Carnival Company
Amanda Stine, Owner
18108 LITHIA RANCH ROAD
LITHIA, FL 31601
Phone: 813-625-3787
E-mail: funzone@primetimecarnival.com
Category: Carnivals/Midways/Games Business: Carnival Company
Aaron Radatz Magical Entertainer
Aaron Radatz
130 SIENA BLVD.
BRANSON, MO 65616
Phone: 313-575-4475
E-mail: info@aaronradatz.com
Website: www.aaronradatz.com
Category: Attractions/Entertainment
Business: Award-winning magician and Las Vegas headliner.
Stock Signs and Designs
Chrissy Maxwell, President
374 E. WELCH RD
APOPKA, FL 32712
Phone: 407-466-3017
E-mail: stocksignsanddesigns@yahoo.com
Category: Supplies/Services Business: Award Banners and Backdrops
Curt Strutz, Entertainer
Curt Strutz
1043 S. PARK AVENUE
FOND DU LAC, WI 54935
Phone: 262-271-7327
E-mail: strutzentertainment@outlook.com
Website: www.strutzentertainment.com
Category: Attractions/Entertainment
Business: Family/Children's entertainment covering stage shows & strolling
The Mime Company
Robert Frey, CEO
1328 COVEY CIR
LAKELAND, FL 33809
Phone: 863-860-5819
E-mail: lynnthemime@gmail.com
Website: The Mime Company
Category: Booking Agencies/Show Production/Management Business: Booking Mimes for Fairs, Festivals and Events
The Steamers Thrill Show
Leder Hernandez
5802 EXCEL ST.
ZEPHYRHILLS, FL 33543
Phone: 214-924-3231
E-mail: thesteamersthrillshow@gmail.com
Website: Thesteamersthrillshow.com
Category: Attractions/Entertainment
Business: Exciting live acrobatics and adrenaline-packed spectacle: "The Steamers Thrill Show"!
Tickles The Clown
Daniel Bernardini
298 S. FREEDOM RD
ALBION, ME 04910
Phone: 207-660-1825
E-mail: info@maineclown.com
Category: Attractions/Entertainment
Business: Nostalgic Comedy Clown Magic Show, Juggling and Balloon Twisting
Art Todd Professional Rodeo Co.
Art Todd 1470 OLD SCREVEN RD
JESUP, GA 31545
Phone: 912-266-2521
E-mail: art_todd@hotmail.com
Category: Attractions/Entertainment Business: Our Rodeos are Action-packed and Family Fun For All!
Eric Von Band
Eric Von Hahmann
3827-117TH ST. W. BRADENTON, FL 34210
Phone: 941-962-8569
E-mail: ericvonmusic@yahoo.com
Category: Attractions/Entertainment Business: High Energy Country/Rock Band with Audience Participation
Xtreme Strong Man
Alfonso Cubillos 1023 STONER ROAD
ENGLEWOOD, FL 34223
Phone: 941-977-6737
E-mail: xtremestrongmanshow@gmail.com
Category: Attractions/Entertainment Business: Watch in amazement as the STRONG MAN pulls a vehicle with his teeth, bends bars, juggles tires, drive nails and breaks chains with his body!
Ed Swindle 13-1930-2-2-2024
Mr. Ed Swindle was a lifelong Agriculturalist and a dear friend of the Florida Strawberry Festival. He was involved in agriculture in one way or another from an early age. Throughout his life Mr. Swindle has owned and operated numerous acres of tomatoes, strawberries, orange trees and timber, in Hillsborough, Jackson and Calhoun Counties. His dedication, sincere admiration and love of the community, and the Festival, will be greatly missed. We are honored to have shared in the life of such an extraordinary man.
Jim Finton 4-12-2024
Margielene “Margie” Divers Franklin 6-17-1931 – 2-17-2024
She worked for NASA and then the Pasco County School Board. Former Pasco County Board of Directors for over 20 years, serving in many capacities. She is survived by three grandchildren and nine great grandchildren.
He started out in product photography and was approached to do horse shows which led to livestock shows and a long and successful career. Photographer for the Hendry County Fair & Livestock Show for 35 years, and many other Florida Fairs
In loving memory of those who cared to make a difference . .
Bonnie Faye Wetherington
May 9, 1940 - April 22, 2024
Faith was the cornerstone of Mrs. Faye Wetherington’s life. Faye's gentle spirit and kind heart touched everyone she met throughout her 83 years of life. She served as a Festival volunteer for many years with her husband, Ron and was a Queen’s Coordinator for the Festival Queen and Court for a short time. In more recent years, she devoted her time and talents spending the holiday season prepping and preparing for Christmas Lane. Her memory will be cherished and kept alive in the hearts of those who were blessed to know her. We are overwhelmed with gratitude for the life and legacy of Mrs. Faye Wetherington.
Ann Netterfield
April 8, 2024
Ann was born in Charlotte, MI and moved to Florida around 1967. She married Butch and they were married for 56 years. Anne was 76 when she passed on April 8, 2024. The Netterfield Family has been a part of the Florida Strawberry Festival since 1978.
To Lane Wetherington and family
For the loss of Lane’s mother
Bonnie Faye Wetherington
5-9-1940-4-22-2024 Plant City, Florida
To Danny Alfonso and family
For the loss of Danny’s mother
Jonna L. Alfonso
5-2-1947-5-15-2024 Tampa, Florida
Please help us honor and recognize our friends in the Fair industry who pass away during the year by sending their names and Fair affiliation to the Federation for inclusion in the Resolutions passed at each year’s convention and also be included in the next issue of the newsletter. Please include the person’s affiliation with your Fair or company and years of service. Send to: floridafairs@gmail.com
THE FAIRCRACKER
Florida Federation of Fairs & Livestock Shows, Inc.
