FBF Magazine Issue #2

SEPTEMBER / OCTOBER 2024 ISSUE 02

FBF

FLORIDA BANKING FLORIDA BANKING FORUM FORUM

FOCUS 305 AVILA LAW

FEATURED SPEAKERS DAVID PRUNA REGIONAL PRESIDENT SOUTHSTATE BANK

SPOTLIGHT DECORINI

WITH

LILIAM LOPEZ

JOSE M LACASA

EVP REGIONAL PRESIDENT FIRST BANK FLORIDA

FOLLOW US

CAFECITO CON YESENIA

SPONSORED BY

TABLE OF CONTENTS

01

FBF

Table of Content

1

Our Team

2

A Letter From Our President

3

FBF Lunch with David Pruna

4

Unveiling of FBF Magazine

8

FBF Lunch with Jose Maria Lacasa

12

Letter From Editor-in-Chief

15

Focus 305 - Avila Law

17

03

Is Zoom Burnout real? Or a myth?

21

South Florida Bank Presidents are Cautiously Optimistic for 2025

24

Cafecito Con Yesenia Presents Liliam Lopez

26

Decorini Cabinetry inc.

28

The Rise of Artificial Intelligence in the

30

banking sector

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SEPTEMBER / OCTOBER 2024 ISSUE 02

FBF EDITOR-IN-CHIEF

OUR CONTRIBUTORS

NORMAN ISAZA

ORLANDO A. DIAZ

MANAGING EDITOR CARLOS JARA

CONTENT DIRECTOR

President of Metro Fund Inc. in Miami, Florida, a leading private capital provider in South Florida.

President of the Florida Association of Mortgage Professionals

YESENIA MORENO DR. CLAUDIA URIBE ART DIRECTOR LORAINE TEJADA

Director @ Miami-Dade County Fair | Mental Health Therapist | Professor at University of Miami

EVENT DIRECTOR LESLIE VASQUEZ

DIGITAL CONTENT COORDINATOR CAROLINA IGLESIAS

CONTRIBUTING WRITERS MELANIE ISAZA ORLANDO DIAZ NORMAN ISAZA PHOTOGRAPHERS EDUARDO MENDEZ NICOLE ISAZA

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FLORIDA BANKING FORUM

Letter from our

President

Dear Esteemed Colleagues and Friends, Welcome to “Empowering the Florida Banking Forum!

Florida’s It is with great enthusiasm financial that I extend a warm future through greeting to each of you as collaboration, we come together to explore the dynamic innovation, landscape of our industry. and The banking sector in unwavering Florida is poised for commitment to remarkable growth and transformation, and I am excellence.” thrilled to be part of this journey alongside such esteemed professionals. As we navigate the evolving challenges and opportunities

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presented by technological advancements and regulatory changes, our collective insights and collaboration will be vital.

The Florida Banking Forum serves as a platform for us to share knowledge, foster innovation, and champion the interests of our members. This year, we have an exciting lineup of events, including expert panel discussions, networking opportunities, and workshops designed to equip us with the tools needed for success in this rapidly changing environment.

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I encourage each of you to engage actively, share your perspectives, and connect with your peers.

Together, we can shape the future of banking in Florida, ensuring that our industry remains resilient, responsive, and customerfocused. Thank you for being an integral part of our community. I look forward to a productive and inspiring year ahead!

Warm regards,

Yesenia Moreno FBF MAGAZINE

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FBF

"The toughest feedback you get from a client is often the best. It helps you grow personally and professionally."

THE PERFECT PLACE TO EXCHANGE IDEAS

David Pruna REGIONAL PRESIDENT SOUTHSTATE BANK David Pruna stands as a prominent figure in the banking industry, currently serving as the Regional President at SouthState, where he oversees Consumer, Business, and Commercial Banking markets in Miami-Dade and Monroe.

With over 25 years of dedicated service to the South Florida banking community, David has not only shaped the financial landscape but also made significant contributions to the local community through various leadership roles and philanthropic endeavors.

A Journey Through Banking David's journey into banking is a testament to the influence of mentorship and the importance of seizing opportunities. His entry into the industry was serendipitous, as he was encouraged by Martha De Armas, a Regional President at Bank Atlantic. David recalls, "She told me, ‘I love the way you work; would you like to come work in banking as a teller?’" This pivotal moment led him to transition from a family business to a thriving banking career.

Over the past five years at SouthState, David has leveraged his extensive experience to build strong relationships within the community and drive innovative banking solutions. His leadership has been recognized through numerous accolades, including the prestigious 2023 Apogee Award for Excellence in Leadership.

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Leadership Philosophy David’s approach to leadership is rooted in the understanding that success is often determined by decisions made in his absence. A mentor once told him, “Hundred percent of your career decisions will be made when you are not in the room.” This insight has shaped David’s commitment to building a strong personal brand through hard work, discipline, and a focus on helping others. "When you're less expected, that's when the doors start opening," he reflects, emphasizing the importance of reputation and integrity in leadership.

His leadership philosophy extends to his team as well. David encourages open dialogue and values feedback, believing that all feedback—be it positive or constructive—is vital for growth.

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DAVID PRUNA AND THE SOUTHSTATE TEAM He shares, "The toughest feedback you get from a client is often the best. It helps you grow personally and professionally." This outlook drives his commitment to client service and has fostered a culture of continuous improvement within his team.

Community Engagement Beyond his professional achievements, David is deeply committed to community service. He serves as an Honorary Board Member for the South Florida Hispanic Chamber of Commerce and is a board member of both the Center for Financial Training and the South Florida Banking Institute. His past involvement with organizations like March of Dimes and the Juvenile Diabetes Foundation further reflects his dedication to making a positive impact in the community.

David’s community engagement is not just about giving back; it's also about understanding the needs of the people he serves. He recalls poignant moments when small business clients expressed their gratitude, saying, "Thank you, you saved my business, and you saved my family." Such feedback fuels his passion and motivates him and his team to work diligently for those in need.

Awards and Recognition David's contributions to the banking industry and community have not gone unnoticed. In addition to the Apogee Award, he was a two-time finalist for the Rising Star Award (Model Star and Executive Star) from the Coral Gables Chamber of Commerce. Furthermore, he was recognized as a 2020 Under 40 Up and Comer in the Banking Industry by South Florida Business and Wealth.

These accolades are a testament to his influence and leadership in the sector.

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Education and Personal Life David's educational background laid a solid foundation for his career in finance. He earned his Finance Degree from the University of Phoenix and later pursued an MBA from Florida International University.

His academic achievements complement his professional journey, equipping him with the skills necessary to navigate the complexities of the banking industry.

On the personal front, David is married to Jaimy Pruna, who has dedicated 25 years to education in Miami-Dade Public Schools. Together, they are proud parents to two sons, Christian and Matthew, who attend Florida Christian School.

David’s family values play a critical role in his life, shaping his perspectives on leadership, community, and service.

David Pruna exemplifies what it means to be a leader in both the banking industry and the community. His journey reflects the importance of mentorship, hard work, and a commitment to service. As he continues to navigate the complexities of the financial landscape, David remains dedicated to empowering individuals and businesses in South Florida, ensuring that he leaves a lasting impact on the community he cherishes. With a career marked by achievements and a heart for service, David Pruna is not just a banking executive; he is a beacon of hope and leadership in Miami-Dade and Monroe.

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Let’s Start Banking Forward Together.

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Florida Banking Forum

mood

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Unveiling of our Magazine 08/27/2024

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Oh what a night!!

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THE PERFECT PLACE TO EXCHANGE IDEAS

Jose M. Lacasa EXECUTIVE VICE PRESIDENT AND FLORIDA BUSINESS DIRECTOR

José M. Lacasa serves as the Executive Vice President and Florida Business Director at First BancCorp, where he oversees a wide range of banking operations across the state, including Personal and Business Banking, Commercial Banking, Corporate Banking, and Residential Mortgage. With over two decades of banking experience, Lacasa has established himself as a prominent figure in the financial sector, driving growth and enhancing client satisfaction within Florida's banking landscape.

A Commitment to Growth and Excellence In his current role, Lacasa is not just focused on managing operations; he is deeply committed to fostering future growth in the region. His strategic leadership aims to achieve outstanding regional results while further strengthening the brand and client relationships in collaboration with the regional leadership team. Since joining First BancCorp in 2013 as Senior Vice President and Corporate Banking Director, Lacasa has played an instrumental role in shaping the bank’s success..

A Diverse Banking Background Before his tenure at First BancCorp, Lacasa held senior executive positions at various financial institutions, both domestic and international. His diverse experience includes significant roles in Credit Risk and corporate banking. Notably, prior to relocating to the United States, he worked with BNL/BNP Paribas Group in London, focusing on Corporate Banking and Capital Markets. This global perspective has enriched his understanding of the banking industry, allowing him to adapt to various markets and client needs effectively.

PHOTOGRAPHY BY EDUARDO MENDES

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JOSE MARIA LACASA AND FIRSTBANK FLORIDA TEAM Civic Engagement Beyond Banking Lacasa’s contributions extend beyond the banking sector; he is actively involved in various civic organizations throughout South Florida. He currently serves as the President of the South Florida Banking Institute and has been appointed to the Florida Bankers Association Government Relations Council. His leadership also extends to the Board of Governors of the Greater Miami Chamber of Commerce and the Center for Financial Training, and he is a proud member of the Beacon Council. Through these roles, Lacasa demonstrates his commitment to the community and the importance of civic responsibility.

Personal Background and Early Influences Born and raised in Madrid, Spain, Lacasa comes from a family of six, including two brothers and two sisters.

Growing up in a vibrant household, he was always engaged in discussions about politics, music, and sports with his siblings. His early interest in banking was sparked through internship programs, which he pursued with great enthusiasm. These experiences shaped his understanding of the banking environment and the professional skills necessary for success.

Lacasa recalls, "When I officially started working, I noticed the different environment of a true professional," emphasizing the importance of adaptability, time management, and collaboration in the workplace. His commitment to internships remains a priority, as he believes in providing similar opportunities for the next generation of banking professionals.

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Lacasa joined First Bank Florida in January 2013, drawn by an opportunity that aligned with his expertise in project finance. His previous experience with a European bank led to a significant project financing a highway in Puerto Rico, which piqued First Bank’s interest in his skills. The bank, eager to expand its capabilities, invited him to help establish a corporate banking department.

Reflecting on this journey, Lacasa shares, “At that point in my life, we were working extremely hard and working very long hours, but I truly enjoyed it because it was like having my very own business within a large corporation.” His passion for the work and the accomplishments of his team illustrate his dedication to fostering a dynamic and rewarding banking environment.

José M. Lacasa is a distinguished leader in the banking sector, whose extensive experience and commitment to community engagement position him as a vital asset to First BancCorp and the broader South Florida community. His journey from Madrid to Miami, combined with his relentless pursuit of excellence in banking, serves as an inspiration to colleagues and aspiring professionals alike. As he continues to drive growth and innovation in Florida's banking landscape, Lacasa remains dedicated to enhancing client satisfaction and fostering a strong sense of community.

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Where you come first.

At FirstBank, we want you to think of our bank as a “second home,” where you can feel valued and supported. Because no matter where life takes you, we’ll be here, putting you and your dreams first.

Stop by your nearest branch

Call 305.577.6000

Visit 1firstbank.com/fl

Brickell | Coral Gables | Deerfield | Doral | Hialeah | Kendall | Pembroke Pines | Westchester

FROM THE EDITOR I am excited to introduce you to FBF Magazine, a vibrant publication based in South Florida dedicated to exploring the dynamic intersection of finance and banking. Our magazine not only covers essential financial topics but also shines a spotlight on the innovative entrepreneurs leading the banking industry in our region.

At FBF Magazine, we believe that informed financial decisions are the cornerstone of personal and business success. Our carefully curated content includes in-depth articles on financial trends, banking strategies, investment insights, and profiles of trailblazers in the South Florida banking sector.

Through these features, we aim to empower our readers with the knowledge they need to thrive in today’s fast-paced financial landscape.

Each issue of FBF Magazine brings together expert opinions and success stories that reflect the unique entrepreneurial spirit of South Florida. We are committed to showcasing the diverse voices and experiences that shape our community, fostering connections among professionals, and inspiring the next generation of leaders in finance and banking.

We would be thrilled to have you engage with our content, whether through advertising opportunities or contributions to our features. Your insights would be a valuable addition to our magazine and would resonate with our readership. Thank you for considering FBF Magazine as a platform for sharing your expertise and connecting with the vibrant South Florida banking community. We look forward to the possibility of collaborating with you.

Norman Isaza EDITOR-IN-CHIEF

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F O C U S 305 AVILA LAW

A LEGACY OF EXCELLENCE IN CORPORATE AND FINANCE LAW Since its inception in 2007, Avila Rodriguez Hernandez Mena & Garro LLP (AVILA) has redefined the standards of legal excellence and client service in the corporate and finance sectors. Founded by a team of seasoned professionals who previously worked at one of the nation’s largest Am Law 50 firms, AVILA was born from a vision to deliver the sophistication of “BigLaw” practices combined with the personalized attention of a boutique firm. This unique blend of expertise and clientfocused service has allowed the firm to grow into one of Miami’s premier law practices, offering a full spectrum of legal services in areas such as banking and finance, commercial litigation, mergers and acquisitions (M&A), and real estate.

A Dream Team Fueled by Collaboration The firm’s founders recognized early on the importance of curating a team that not only

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possessed significant legal expertise but also shared a collaborative spirit and commitment to excellence. This strategic approach has attracted some of the finest lawyers and business professionals in the legal industry. With a foundation built on integrity and professionalism, AVILA’s attorneys are highly respected across their various practice areas. Whether in the boardroom negotiating deals or in the courtroom defending clients, the firm’s reputation for leadership and its track record of success have proven invaluable.

“We pride ourselves not only on our legal skills but also on our ability to serve as trusted advisors to our clients,” says Patricia M. Hernandez, AVILA’s Managing Partner. “Beyond just providing legal counsel, our clients value our attention to detail and our ability to anticipate their needs.

This has been a cornerstone of our success.”

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“MIAMI IS OFTEN SEEN AS THE GATEWAY TO LATIN AMERICA, AND MANY OF OUR CLIENTS ARE INTERNATIONAL COMPANIES FROM SPAIN, ITALY, AND ACROSS LATIN AMERICA LOOKING TO EXPAND OR COMPLETE MERGERS HERE IN THE U.S.”

Celebrating Legal Excellence and Accomplishments Since its formation.

AVILA’s legal prowess has been recognized by numerous prestigious awards and accolades.

Notably, several of the firm’s partners have been consistently included in various categories by leading legal publications. Nearly all attorneys at the firm are recognized as top professionals, including the youngest associates, who are already making waves as "Ones to Watch" in the legal profession. Al Avila and Patricia Hernandez have been consistently ranked by Chambers USA for their banking practices and , along with Asnardo Garro and other partners in the firm, cited in Best Lawyers. These accolades reflect the firm’s ongoing commitment to excellence and its ability to make significant impacts both locally and internationally.

“We are honored by the continued recognition of our legal work, and we are especially proud of our newer attorneys who are already making waves,” Hernandez stated in response to the firm’s recent accolades. Moreover, AVILA’s commitment to innovation and high-quality client service was further cemented when it was named Miami’s 2024 Boutique Business Law Firm of the Year by New World Report. This marks the second consecutive year the firm has received this award, highlighting its consistent dedication to serving clients with tailored legal strategies that match their unique needs.

A Minority-Led Firm with Global Reach AVILA is not just another law firm—it is a minorityled entity with a strong commitment to diversity, equity, and inclusion. Hernandez and her colleagues recognized early on the importance of being certified as a minority-owned law firm.

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Over the years, they have received numerous opportunities from large corporations seeking to allocate portions of their legal budgets to minority firms. AVILA’s membership in organizations like the National Association of Minority and Women Owned Law Firms (NAMWOLF) and the Hispanic National Bar Association has further solidified its role as a leader in promoting diversity within the legal profession. Internationally, AVILA’s work has positioned it as a major player in cross-border M&A transactions, particularly between Miami and Latin American and European markets. “Miami is often seen as the gateway to Latin America, and many of our clients are international companies from Spain, Italy, and across Latin America looking to expand or complete mergers here in the U.S.,” Hernandez explains. The firm’s global network has been instrumental in providing its clients with access to top-tier legal counsel worldwide.

Hernandez emphasizes the importance of being able to connect with lawyers across different jurisdictions, as this has

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F O C U S 305 allowed the firm to offer clients unparalleled

engagements

service

younger

in

managing

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and

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transactions.

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A Future Focused on Innovation and Client

Leadership

Success As AVILA celebrates its 18th anniversary,

In addition to her legal work, Hernandez is a

Hernandez

passionate advocate for women’s roles in the

accomplishments and looks forward to its future.

legal and financial sectors. Having spent years as

Despite the firm’s growth and success, AVILA

the only woman in many boardrooms and legal

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meetings, she now focuses on mentoring young

its founders: providing first-class service, forging

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sector

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professionals, encouraging them to stand out

industries. Ultimately, the firm’s future rests on its

and make their presence known.” Her advocacy

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legal landscape while maintaining its deep-rooted

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to

come.

As

Hernandez

sums it up, “Our clients know that they can rely on us to provide not just legal advice, but solutions that work for their business. We’re here for the long haul, and we take great pride in helping our clients succeed.”

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FBF MAGAZINE

Health

Is Zoom Burnout real? Or a myth?

By: Dr. Claudia Uribe

“Zoom burnout" refers to the fatigue, stress, and mental exhaustion caused by excessive time spent in virtual meetings, particularly through platforms like Zoom.

This phenomenon became widespread during the COVID-19 pandemic when remote work and online learning surged, and many people were required to spend long hours in front of screens for meetings, classes, and social interactions.

Has Zoom replaced human interaction, networking or even personal connections? In a city such as Miami, where traffic consumes most of our time; it is easy to schedule multiple Zoom meetings to maximize our work schedule and neglect any type of human interaction. However, now, that we have put the pandemic behind us, why do we continue to spend so much time having meetings via Zoom? Are we afraid of going back to having human interactions?

In the field of Banking, personal interactions play a crucial role in building trust, maintaining customer relationships, and providing personalized services. Despite the rise of digital banking and automation, face-to-face and direct communication with customers remain essential, especially for more complex services such as loans, wealth management, or financial planning.

Key factors contributing to Zoom burnout include: 1. Increased Cognitive Load: Virtual meetings require more mental effort to process non-verbal cues, facial expressions, and voices, especially with potential lags and poor video quality.

2. Lack of Physical Movement: Sitting in front of a screen for hours leads to physical strain, especially on the neck, back, and eyes. There's often little room for natural movement or breaks.

3. Gaze Fatigue: In video calls, people tend to maintain direct eye contact with their screens, which is unlike real-world meetings where the focus shifts more naturally. This constant gaze can be exhausting.

4. Performance Pressure: Being on camera can make people feel like they're constantly being observed, leading to a sense of needing to "perform" or be more engaged than they would in an in-person meeting. This adds a layer of stress.

5. Blurring Boundaries: The shift to remote work often means the boundaries between personal and

Ways to avoid Zoom Burnout: Take Scheduled Breaks: Try to schedule breaks between meetings, giving yourself time to rest and recharge.

Turn Off Self-View: If seeing yourself during meetings contributes to stress, disable the self-view feature.

Limit Meeting Time: Set time limits for meetings and opt for shorter, more focused sessions when possible.

Encourage Audio-Only Meetings: For some meetings, turning off the video can reduce stress and allow participants to focus on the content rather than appearances.

Move and Stretch: Incorporate physical activity between or during calls, even if it’s just stretching or standing up.

Set Boundaries: Clearly define work hours to prevent the line between work and personal life from blurring.

“Step back in time and immerse yourself in the world of vintage fashion.”

The comparison between Zoom interactions and personal, faceto-face interactions highlights both the advantages and challenges of each, especially in the context of work, education, and personal relationships.

Each mode of communication has distinct qualities that shape how people interact, build relationships, and experience connection.

In conclusion, the pandemic shifted the business landscape by making virtual meetings more accessible and efficient.

However, recognizing the risk of Zoom burnout and incorporating strategies to balance virtual and in-person interactions will be key to maintaining productivity, employee well-being, and healthy business relationships in the future.

professional life become blurred.

People feel the need to be always available, leading to longer hours and fewer breaks.

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Zoomed out!!

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Finance

SOUTH FLORIDA BANK PRESIDENTS ARE CAUTIOUSLY OPTIMISTIC FOR 2025 AFTER FED RATE CUTS

The recent Federal Reserve rate cuts brought relief to the general public, leading to lower borrowing costs for mortgages, auto loans, and credit cards.

However, the response from the banking community has been more nuanced, particularly among South Florida bank presidents who are modestly adjusting their strategies for 2025.

The Federal Reserve's streak of interest rate increases, which lasted from March 2022 to July 2023, marked the most aggressive tightening cycle in decades. During this 15-month period, the Fed raised interest rates 11 times, boosting the benchmark federal funds rate from near zero to 5.50%. In September of 2024, as inflationary pressures began to ease, the Fed pivoted, introducing a half a point rate cut to encourage economic growth and stave off a recession with a “Soft Landing”.

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MBankers have expressed mixed feelings about these rate cuts. On the one hand, lower interest rates are typically seen as a way to stimulate borrowing and fuel economic activity, which benefits banks by increasing loan demand and reducing default risks. On the other hand, rate cuts can also compress net interest margins—the difference between what banks earn on loans and pay on deposits—which can squeeze profitability.

Despite these challenges, local bank presidents in South Florida are optimistic about the future, believing that their institutions and the local economy are well-positioned for growth.

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FBF MAGAZINE

Finance

Grove Bank & Trust’s Jose E. Cueto: Maintaining Strong Liquidity and Capitalization Jose E. Cueto, CEO of Grove Bank & Trust, who also serves as Chairman of the Florida Bankers Association and a board member of the Federal Reserve Bank of Atlanta’s Miami branch, is taking a more measured approach. Cueto believes it is still too early to fully assess the impact of the rate cuts, noting that while his bank is financially strong, some challenges remain in the overall economy.

Heading into 2025, Cueto’s bank is highly liquid and strongly capitalized, allowing it to remain active in lending despite higher rates, elevated insurance costs, and rising prices in various markets. While some loan structures are proving difficult to work under these conditions, Grove Bank & Trust continues to focus on finding solutions for its clients. Cueto is confident that the bank’s financial strength will allow it to weather any future storms.

Cueto is also keeping an eye on the possibility of a recession, though he believes that South Florida may be somewhat insulated from broader economic downturns. The region continues to attract new residents from northern states and international clients, which supports the local economy and mitigates some of the risks associated with a potential recession. "My long-term view of South Florida is optimistic," Cueto says. "I don’t foresee any black swans on the horizon."

IFB’s Abel Iglesias: Cautious Optimism for Growth Abel Iglesias, President and CEO of International Finance Bank and a former board member of the Federal Reserve Bank of Atlanta, is “cautiously optimistic” about the recent rate cuts. Iglesias believes the Federal Reserve is "moving in the right direction" with its decision to reduce rates but remains focused on other key indicators, particularly unemployment figures. He also anticipates that there may be more rate cuts before the end of the year, providing further support to the economy.

"We are still being selective and keeping our ears to the ground," Iglesias says. "But we are looking forward to a year of growth and seeing good loan demand." Iglesias is carefully balancing growth opportunities with a keen awareness of the broader economic environment. While he sees potential for increased lending in 2025, he is approaching the future with caution, ensuring his bank is prepared for any unexpected challenges.

However, he was quick to add, “We are open for business”.

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SouthState Bank’s David Pruna: Watching for Recession Risks David Pruna, Regional President for Miami-Dade and Monroe County for SouthState Bank, shares a similar perspective but is particularly focused on monitoring the possibility of a recession. Pruna points out that the Fed’s rate cuts are contingent on the continued cooling of inflation, which remains above the Fed’s target of 2%. He highlights the importance of closely watching economic growth, labor market conditions, and the overall recession risk as the central bank continues its data-driven approach to monetary policy.

"If our current economic pace continues on its trajectory, and the Fed is able to adjust rates according to their data, the hope is that we could see a soft to mild recession," Pruna explains.

Despite the risks, Pruna remains optimistic about the prospects for loan growth in 2025. “Yes, for sure,” he enthusiastically says when asked if the rate cuts have influenced his bank’s strategy for the coming year. "We believe it will stimulate loan growth, and our bank is wellpositioned to take advantage of it." Pruna’s focus is on ensuring his bank is ready to meet the anticipated increase in demand while staying alert to macroeconomic shifts.

A Balanced Approach to 2025 As South Florida bank presidents, like Iglesias, Pruna, and Cueto, are aligning their 2025 plans to take advantage of increased loan demand while keeping a close watch on macroeconomic factors like labor market conditions and inflation trends. Their cautious optimism is supported by the belief that South Florida’s unique market dynamics will help the region weather any unforeseen economic challenges.

While the cuts are generally seen as a positive, uncertainties remain and local bank leaders are confident in their ability to navigate the evolving financial landscape. With careful planning and prudent financial management, they hope to strike the right balance between growth opportunities and risk mitigation, positioning their banks for success in 2025 and beyond.

WWW.FLORIDABANKINGFORUM.COM

WRITTEN BY

Orlando Diaz is a contributor to the Florida Banking Forum and President of Metro Fund Inc. in Miami, Florida, a leading private capital provider in South Florida.

Mr. Diaz also serves as the President of the Florida Association of Mortgage Professionals.

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IT'S TIME FOR...

t o i c C e o f n a C

a i n e s e Y Building relationships one cafecito at a time @cafecitoconyesenia_

Cafecito con Yesenia Presents

Liliam Lopez

“Never take No for an answer.”

President and CEO of the South Florida Hispanic Chamber of Commerce, has been a driving force in the Miami business community for over 30 years. Her leadership has been instrumental in championing the needs of Hispanic entrepreneurs, fostering an environment where minority-owned businesses can thrive. Through her tireless efforts, Lopez has established crucial programs that provide access to capital, business training, and networking opportunities, empowering countless individuals to build successful enterprises.

Her commitment to advocacy has ensured that the voices of Hispanic business owners are heard in local and state policy discussions, creating a more inclusive economic landscape. Over the decades, Lopez has not only transformed the Chamber into a vital resource for the Hispanic business community but has also forged strategic partnerships with various organizations and government entities.

Her initiatives have led to increased visibility and support for minority-owned businesses, contributing significantly to Miami's economic growth. The Minority Business Program has provided hundreds of small businesses with technical assistance and cash grants reaching over $250,000.

As a mentor and role model, she inspires emerging leaders and entrepreneurs, encouraging them to navigate the complexities of the business world with confidence and resilience.

Through the SFHCC foundation, they have granted $1 million in scholarships to financially disadvantaged Hispanic students pursuing either a business, health or a tourism-related career

President/CEO South Florida Hispanic Chamber of Commerce “Lily” Lopez's enduring impact on the Miami business community exemplifies her dedication to fostering a vibrant and diverse economic environment that uplifts all.

Her advocacy for policies that support minority businesses has resulted in increased access to capital and mentorship programs, directly benefiting countless entrepreneurs. Through her vision and dedication, Liliam Lopez has not only strengthened the Miami business landscape but has also inspired a new generation of leaders to pursue their dreams and contribute to the vibrant cultural tapestry of South Florida.

ISSUE 2

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Monthly Spotlight DECORINI CABINETRY INC. A Legacy of Excellence. With over 75 years, Decorini Cabinetry has established a formidable presence in the cabinetry industry and construction industry, particularly in South Florida. Known for its unwavering commitment to quality craftsmanship and high-grade materials, the company has become synonymous with superior kitchen, bathroom, and closet designs. Sourced exclusively from Italy, the materials used in Decorini's cabinets are meticulously selected to ensure durability and elegance, while local assembly in Miami guarantees a personalized touch and swift service. Decorini’s engineering prowess shines through its use of thermo-structured wood components, which are assembled at their Miami facility. This combination results in products that not only meet but exceed client expectations. The company’s remarkable achievement of securing 7,300 units for the upcoming year speaks volumes about its reputation and the trust it has cultivated among clients. This trust is further enhanced by Decorini’s emphasis on functionality, elegant design, and meticulous attention to detail, all supported by exceptional customer service. Strategic Partnerships and Industry Influence A key component of Decorini Cabinetry's success is its robust network of partnerships with prominent developers and construction firms, including The Related Group, Moss, Coastal, Estate Company, ANF, First Florida, and Integra.

Such alliances not only bolster the company’s credibility but also position it as a preferred choice for high-quality cabinetry solutions across the region. This strategic positioning has opened doors to new clients and untapped opportunities, further solidifying Decorini’s place in the industry. As the company sets its sights on expanding into new territories, its forward-thinking approach, combined with a proven track record, lays the groundwork for continued growth and success. With a focus on innovation and efficiency, Decorini is well-equipped to navigate the evolving landscape of the cabinetry market.

Alex Ferran, President The visionary behind Decorini Cabinetry, Alex Ferran, has a unique background that combines sports and business. Transitioning from a professional baseball player to the cabinet industry in 1999, Alex founded an import company specializing in wholesale distribution of kitchen cabinets and furniture vanities.

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WWW.FLORIDABANKINGFORUM.COM

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ALEX FERRAN, PRESIDENT

“We are the most innovative cabinet design and manufacturing company in the Southeast United States.”

His extensive industry connections allowed him to make a significant impact in the residential multi-family project market. Since founding Decorini Cabinetry in 2017, Alex has overseen a remarkable expansion of the company’s production capabilities, increasing from approximately 1,000 units annually to a projected 8,000 units. His leadership style is characterized by professionalism and a commitment to excellence, earning him respect within the industry. Alex's passion for the business extends beyond the office; he enjoys fishing and golf in his spare time.

Noelia Moreno, co-founder and Vice President of Decorini Cabinetry, brings a wealth of experience from her extensive career in the kitchen cabinet industry. Since 1993, Noelia has held key positions that have honed her expertise in business strategy, sales oversight, and customer relations. Prior to co-founding Decorini Cabinetry, she played a pivotal role at Moralmar Kitchen Cabinets, where she managed operations and drove significant annual sales. Noelia’s academic credentials are impressive, holding a Bachelor of Business Administration in International Finance and Marketing, as well as a law degree from the University of Miami. Her leadership in the Latin Builders Association as its first female President and her role as Membership Chair at the South Florida Associated General Contractors further exemplify her dedication to the industry. Outside of work, Noelia enjoys gardening, boating, cooking, and exploring the world of wines.

Decorini Cabinetry stands out as a leading supplier of kitchen cabinets, bathroom vanities, and countertops in South Florida. The company’s operational excellence is complemented by its sister company, Decorini Studios, which specializes in cabinetry for lobbies, clubhouses, and transformable furniture for micro-living units. By sourcing premanufactured cabinet components from Italy and assembling them locally in Miami, Decorini combines global quality with local craftsmanship. This strategic model not only facilitates larger projects but also enables the company to respond quickly to smaller projects and customer emergencies. With a strong foundation built on quality, innovation, and strategic partnerships, Decorini Cabinetry is poised for continued growth, ready to meet the evolving needs of its clients and the broader market. As they embark on this exciting journey, their commitment to excellence remains unwavering, ensuring that they remain a trusted provider in the cabinetry industry for years to come.

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NOELIA MORENO, VICE PRESIDENT

DECORINI FBF MAGAZINE

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FBF MAGAZINE

Finance

THE RISE OF ARTIFICIAL INTELLIGENCE IN THE BANKING SECTOR The Rise and Implementation of AI Tools in the Banking Industry In recent years, artificial intelligence (AI) has emerged as a transformative force in the banking industry, reshaping operations, enhancing customer experiences, and driving efficiency. The adoption of AI tools has not only streamlined processes but has also opened new avenues for innovation, enabling banks to stay competitive in an increasingly digital landscape.

The Growth of AI in Banking The integration of AI in banking can be traced back to the early 2000s, but its momentum has significantly accelerated in the past few years.

According to a report by McKinsey & Company, banks that adopt AI can increase their profitability by up to 30% by 2030. This potential has prompted financial institutions to invest heavily in AI technologies, encompassing everything from machine learning and natural language processing to robotic process automation.

AI-driven chatbots and virtual assistants are revolutionizing customer service in banking. These tools provide 24/7 support, handle inquiries, and assist with transactions, reducing wait times and improving customer satisfaction. For example, banks like Bank of America have successfully integrated AI chatbots like Erica, which can assist customers with account management and financial advice.

Fraud is a significant concern for banks, and AI plays a crucial role in identifying and mitigating risks. Machine learning algorithms analyze transaction patterns in realtime, flagging unusual activities for further investigation.

This proactive approach not only helps in reducing financial losses but also enhances security measures for customers.

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Finance

Traditional credit scoring models often rely on historical data and may overlook potential borrowers due to strict criteria.

AI tools can analyze a wider array of data points, including social media activity and transaction history, providing a more comprehensive assessment of creditworthiness. This leads to more accurate risk evaluations and potentially broader access to credit for underserved populations.

AI enables banks to offer personalized services tailored to individual customer needs. By analyzing customer data, AI tools can recommend specific financial products, create customized investment strategies, and provide insights into spending habits. This level of personalization fosters stronger customer relationships and increases loyalty.

Robotic process automation (RPA) powered by AI is streamlining back-office operations. Routine tasks such as data entry, compliance checks, and report generation can be automated, freeing up employees to focus on more complex and strategic activities. This not only enhances productivity but also reduces operational costs.

Despite the numerous benefits of AI implementation, banks face challenges in adopting these technologies. Data privacy and security concerns are paramount, as financial institutions must ensure compliance with regulations while protecting sensitive customer information. Additionally, the integration of AI tools requires significant investment in technology and talent, as well as a cultural shift within organizations to embrace innovation. Moreover, the ethical implications of AI, including biases in algorithms, must be addressed.

In conclusion, the rise of AI tools in the banking industry represents a paradigm shift that offers both opportunities and challenges. By embracing these technologies, banks can enhance customer experiences, improve operational efficiencies, and drive innovation, positioning themselves for success in a rapidly changing financial landscape. As the industry continues to evolve, staying ahead of the curve will be essential for financial institutions seeking to thrive in the era of digital banking.

THE FUTURE

OF BANKING “The future of banking lies at the intersection of technology and trust, where innovation empowers customers and transparency builds lasting relationships.”

BY: NORMAN ISAZA

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Banks must strive for transparency in their AI systems to maintain trust with customers and regulators. #### The Future of AI in Banking As AI technology continues to evolve, its potential applications in banking will only expand. The future may see greater integration of AI with other emerging technologies such as blockchain and the Internet of Things (IoT), further enhancing security and operational efficiency.

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