Business Anthropology Secrets for the Business Realm
Even if we have the same communication space, the receiver, and sender perception might not be homogenous. This is because human beings live in different perceptual worlds, in unequal sensory dimensions. Thus, people adapt to the environment in which they live in, and, based on that, they communicate. The future of organizations will focus on developing business models that enhance human talent, both internally and externally. Models that provide a different gaze, an analysis, and a space to discover create human and tech-based realities. Social scientists' work is highly relevant in a world where product and service design focus on people and their habitats. Sociologists, anthropologists, psychologists, philosophers, among others, help businesses understand people's interaction with their products, the impact of the services, and the symbolic and communicative framework that each individual has. The vertiginous change of the industry makes it necessary to build organizational realities with teams that focus on exploring and analyzing fractals. This means to look for patterns in ever-changing data, to observe their dynamics, to understand them and to apply new visions. In order to achieve this, it is vital to apply methodologies in the business field that are based on social sciences. This new view will allow companies to reduce the sensation of chaos and uncertainty in their strategies, allowing them to understand the hidden dimension of their businesses and the value they provide to the market. *
* The vertiginous change of the industry makes it necessary to build organizational realities with teams that focus on exploring and analyzing fractals. This means to look for patterns in ever-changing data, to observe their dynamics, to understand them and to apply new visions. *
REFERENCES
Battle, A y Grebol, S. (2009) Fractales en los mercados financieros. España. Tesina master mercados financieros. UPF Barcelona School of Management . Capra, F. (1998) La trama de la vida. España. Editorial Anagrama S.A
Guber, R. (2001). La Etnografía. Método, campo y reflexividad. Enciclopedia Latinoamericana de Sociocultural y Comunicación. Colombia, Grupo NORMA. Hall, E. (1972). La dimensión Oculta. España. Siglo XXI editores S.A
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