Business Anthropology versus Marketing
Our Writers Natalia Usme. Business Anthropology Manager and Co-owner at Flipa Consultora. She is the pioneer of Business Anthropology in Colombia. Natalia has more than 8 years of experience. She focuses on designing present and future strategies for companies. She has a Master of Arts in Applied Cultural Analysis from Lund University in Sweden. At Flipa, she leads international and national projects. Natalia is part of the committee of the Global Business Anthropology Summit (GBAS) as a contributor, she is also an international speaker.
Daniela Moreno. Anthropologist from Universidad del Rosario in Colombia. Her work focuses on social innovation projects in the public and private sector. She aims at understanding citizens, unveiling existing gaps and problematizing inequalities to co-create and develop initiatives with stakeholders.
JesĂşs Contreras. Founder of the GOST Project, an initiative that uses photography as an instrument for change. He holds a B.A in Communication, Social and Cultural Anthropology. JesĂşs has more than 10 years of experience on media. He specializes in print journalism and photography. In 2008 he won the National Journalism Award in Venezuela with mention in Photography. He focuses on visual arts, culture and inclusive education.
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