“GOOD TASTE HAS NO LIMITS”
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Flamant is about the feeling of home. A warm and welcoming familiar feeling, entwined with memories of moments with loved ones. Flamant allows you to surround yourself with beautiful objects that offer pleasure and a feeling of belonging. In our brand philosophy values as family, harmony, authenticity and hospitality are key. Flamant interiors engage to take time to enjoy life and the beauty it has to offer. Our pieces are created with respect for craftsmanship, using high quality materials and are created in artisan workshops all over the world. Through a meticulous eye for detail and a passion for timeless design our products breathe purity and soul. Traditional craft, a contemplated design and contemporary comfort combine into charismatic pieces with an authentic quality. Each product has a unique story and is the result of a journey of inspiration and creation, of a remarkable gathering of ideas of the Flamant team and local artisans. The original idea behind Flamant was based on the reinterpretation of antique furniture and decorative objects, with care for a perfect blend between past and present: a warm encounter of the classic and the modern. This concept has constituted the leitmotif in all Flamant collections ever since and has been the base for the international development of the brand. 4
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EVERYTHING
AUTHENTIC
TO MAKE YOU FEEL AT HOME
CRAFTSMANSHIP
The Flamant collections offer a multitude of styles, encompassing a broad design spectrum. From country and Gustavian to metropolitan chic and contemporary classic, Flamant harmoniously merges tradition and innovation, simplicity and design. The result is a vast and diversified collection of products, allowing for the creation of a very personal interior, rooted in the Flamant style.
For the production of the Flamant pieces, from accessories to furniture, we strongly rely on local artisanship. Traditional handicraft techniques prove relevant in our collections. Products in our range are created, constructed and finished with care where antiquing techniques make for individual pieces to show a unique patina. Thereby apparent flaws as a cracked surface, a weathered look and faded paint layers cannot be recreated in an exact same way and lend an authentic charisma to each piece.
Flamant started out with furniture pieces, authentic designs in a contemporary quality. Tables, cupboards, chairs and libraries in fine woods come weathered and antiqued or instead left natural and untreated for a timeless appeal. Decorative pieces make out a big part of our collection and in this varied range of accessories too we emphasize the importance of craftsmanship. Yet Flamant is not just furniture and decoration. Over the years the name has grown into an all-encompassing lifestyle brand and today offers a wide and complementary scope of products. The launch of the Flamant Paint collection set us on the map of interior colors, offering a unique selection of wealthy shades. Partnerships with carefully selected industry experts have allowed us to extend our range with bedding, wallpaper, taps and home linen. This highly diversified retail offer spans many styles and segments.
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Statement furniture as the Balmore libraries, dinner tables and coffee tables come in natural wood, with oak, teak and birch as recurring favorites. A natural treatment and artisan approach obtain an aged appeal that became to be associated with Flamant. Century-old construction techniques as the mortise-andtenon joint find a new relevance in our pieces, while hand-welded wrought iron or decorative engraved details underscore our cherishing of artisanship and artistry. This respect for tradition is a leading thread in our accessory range. Stormlights, vases, candleholders and paperweights from our glassware range are mouth blown and shaped by hand applying techniques that only advanced glassblowers can master. The reed baskets and cases from our Togo line are hand-woven in a tight weave following local ancient techniques. Leather trays and boxes are vegetable-dyed and hand-stitched and maintain an artisan appeal. Sourcing our production partners worldwide we can create an authentic range with global cultural influences, gathered in our collections.
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A SNAPSHOT STORY
1988 Galleria Inno (B) Flamant launches its first retail experience and opens a corner in the exclusive Brussels store, Innovation (Galeria Inno).
1978 Alex Flamant takes over his father’s antique shop. He quickly starts expanding the business into an interior decoration concept. The formula proves to be a success, the business flourishes and Alex calls on his two younger brothers, Geo and Jacques, to join him. With its new venture in 1987 the former antique shop is given a new name, the family name, FLAMANT.
F lam a nt
A nt w e r p
(B)
1992 Flamant store Antwerp (B)
1989 Maison & Objet, Paris Flamant installs a spacious stand at the international interiors trade show, Maison & Objet in Paris. From this moment on Flamant twice a year appears at the important interior trade fair.
1998 Flamant store Knokke-Zoute (B)
1996 Flamant store Brussels (B)
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Pa ris (F) , t e j b O Ma ison &
2000 First Flamant concept store Saint-Germaindes-PrĂŠs Paris (F)
1999 New Flamant HQ and showroom Geraardsbergen (B)
1999 Launch of the Flamant Paint Collection
Flama nt Br usse ls (B)
A le x F lam a nt
F lam a nt te (B) u o Z e k Knok
F lam a nt Pa ris (F)Sa int-Ge rm a in-d e s -Pre s
F lam a nt H Q Ge raa rd sbe rge n (B)
t ion F lam a nt Pa int C olle c 11
2004 Flamant concept store Antwerp (B) Flamant changes its existing shops in Brussels and Antwerp into experience store concepts.
F lam a nt B) -Late m ( s n e t r a M S int
Roya l Wa rra nt H old e r
2004 Flamant concept store Brussels (B)
2005 Creation of the Flamant Wallpaper Collection in collaboration with Arte
2008 The Flamant Taps Collection Flamant launches a collection of kitchen and bathroom taps with specialist RVB.
2013 Flamant concept store St-Genesius-Rode (B)
2012 Launch of Flamant Online Shop Flamant launches an own e-shop, offering the Flamant shop experience online.
2018 Flamant acquired by BESIX Group
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Flamant T he W allpape r Colle c t ion
m a nt ion la F e h T colle c t r o o d t Ou
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2011 Flamant concept store St-Martens-Latem (B) Flamant introduces a new shop concept: a roadside location to install a spacious concept store that combines elaborate possibilities in decoration with easy accessibility.
2007 Flamant is granted a Royal warrant by the Belgian Monarchy
2007 The Flamant Outdoor collection is introduced during the Maison & Objet interior trade fair in Paris.
F lam a nt S t-Ge ne siu s -Ro d e (B)
Grou p X SI
colle c t ion F lam a nt ta ps
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MEMBER OF A LARGE FAMILY
THREE BUSINESSES, ONE GOAL
In May 2018 Flamant is taken over by BESIX Group, the largest Belgian Group and a global player, operating in the construction, concessions and property development sectors with over 100 years’ experience and a workforce of more than 15.000. The acquisition of Flamant underlines BESIX’ strategy of diversification while fostering its Belgian roots. BESIX’ wide commercial network, as well as its solid foundatons and international footprint, provide a strong support for the further growth of Flamant.
Flamant is structured in three businesses: Retail, Wholesale and E-commerce. The base of our Retail business is the network of Flamant-owned stores in Belgium, Germany, Italy and France. These form the base of our retail structure, presenting our concept in prime locations in main European cities. Our Wholesale branch ensures the global presence of the Flamant brand through a partners program. This involves a well-established and extended network of wholesale clients, both multi-brand shops and privately held Flamant partner concept stores. These stores are decorated by our styling team, ensuring continuity in retail identities all over the globe, from Casablanca to Moscow. Flamant E-commerce started in 2012 with the launch of the Flamant e-shop, adressing contemporary customer needs by offering a selection of products online. Our online platform is a strategic and dynamic unit that translates our cunning retail concept to the web, emphasizing our cross-channel approach.
HR & LEGAL MARKETING FINANCE LOGISTICS STYLING PURCHASE
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M EN T P O L E V E D ODUC T R P am & G IN L mpany. A te ST Y s of the co
nucleu nd specialis ts fi the creative r lo is t co n e d n a tm r a dep hive, ers , tex tile The st yling Flamant arc duc t design ch ro p ri , e ts th c e l, it e h rc ts are ture, tr av of interior a new produc culture, litera 0 t, 0 r 5 a t in u o n b o a ti ry sea son velopment their inspir a models . Eve way. Each de s ic u ss io a n cl o d n rm a a h ry of antiques llec tion in a and the sto co p x e e th g to in is ch enri nishes point and introduced, ls and chic fi the st ar ting a s ri a te a lf m se it rm d n Honest , wa ha s the bra tic manner. n e th u a n a high. Flamant in st andards are s a l, a ti n e ss on a are quinte re discussed a e g n ra e s in th oard, and noveltie bers of the b m lio e o m tf g r o in p d u n cl o bou t each keholders in The collec ti am reflec ts a ariety of st a v te a re h ti it n w e s n si n ew s. A regular ba es leads to ting and sale e lin p rk ci a is m d t, t n n e gem ard, een differe senior mana llec tion forw co ialogue betw d e g th in o sh g u n p o is -influences furniture piece and th t to a line of vation. Cross u o o n s in w o le ib gr g n . Research strong piece idea s and ta ire a lamp, a of tableware sp t in se n a ca n o le b p a nd u where a ta techniques rint will end n p o le ti c ti x ru te st n le ab s, new co and a remark new design to ge. d a le g in p into the ran ay w ir e and prototy th d n t fi antiquing tha e new ways of eativit y mad cr d n a n o ti chic on innova tless focus and timeless n g le in re rm d a n a ch ent f upsc ale This consist the genre o in r e tt se d n e or world. Flamant a tr hin the interi it w e lu a v a rs and home interio
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FLAMANT RETAIL COME AND VISIT US With a range of stores, a thorough online product catalogue, an online shop and social media platform Flamant takes advantage of its recognizable identity to build out a cross-channel model, offering a coherent customer experience. Our shops have grown out to established landmarks in prominent European cities, a solid base for a clicks and bricks strategy where our online retail presence is in sync with our approach in store.
FLAGSHIP STORES Flagship stores are situated in elegant spaces on double or triple A-locations right in the center of metropolitan cities, occupying a space of 800 to 1200 m². A vast space gives the opportunity to fully communicate our style and vision in exhaustive decorative settings. Flamant Flagship stores are located in Paris’s Saint-Germain-des-Prés, Brussels’s Sablon and at Hohe Bleichen in Hamburg.
FLAMANT STORES CONCEPT STORES Our concept stores are large stores covering about 1000 to 1200 m² of floor space that offer a broad vision of Flamant. Multiple decorated room settings inspired by the seasonal themes offer an inclusive experience to our customers who by visiting our shop, embark on a captivating Flamant tour. Concept store locations are both city center townhouses as our Corso Magenta store in Milan and roadside periphery locations, where our first venture is the black box near Ghent. This store is a true destination store, where people purposely head to visit, discover and shop Flamant.
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FLAMANT WHOLESALE A WORLDWIDE NETWORK OF PARTNERS Our wholesale business represents Flamant throughout the world: from New York to Sydney, from Moscow to Tokyo and from Capetown to Reykjavik. Key to the wholesale activities is an impressive showroom in our Geraardsbergen headquarters where our entire collection is on show, installed like the rooms of a home. This is where we receive our wholesale clients who can discover and order the new range in the exquisite surroundings of the Flamant headquarters. In our Partners Program we invite investors, retail professionals and project developers to engage in a contract, further extending the global presence and representation of the Flamant brand. This Partners Program offers various degrees of participation.
PARTNER CONCEPT STORES In this formula Flamant as a brand offers products, a solid brand image and infrastructure for investors to set up an own Flamant concept store, or a range of stores. This happens in close cooperation with Flamant in which way we can assure the preserving of our brand identity in partner stores. Flamant supports the start-up of each of these shops, from finding a location to delivering product training to the staff. Once opened they can continuously rely on our team of experts and ever-renewing collection offering.
MULTIBRAND STORES Flamant can be found in a wide range of multi-brand stores throughout Europe and beyond. The multi-brand retailers construct their own identity, yet pick up Flamant in their offer. This group represents the largest part of Flamant partners, offering our products in over 500 locations worldwide.
MAISON&OBJET Twice a year Flamant boasts a 1000 m² stand on Paris’s leading interior fair Maison & Objet. It has grown into a key moment for international interior professionals to discover Flamant in a setting true to our approach in the showroom and in store.
Flamant showroom, Geraardsbergen (B) 22
Flamant at Maison & Objet, Paris (F) 23
FLAMANT E-COMMERCE FLAMANTSHOP.COM With the creation of our e-commerce website Flamantshop.com, we can offer an extended customer journey that spans both on- and offline browsing and shopping, where our e-shop is intertwined with the experience in store. With an emphasis on both technical product specifications and a genuine Flamant atmosphere the online shop is in synergy with the Flamant brick stores. Social media underscore our strategy to be closer to a generation of customers accustomed to the convenience of online information and shopping. A keen selection from the broad Flamant range is offered on this new e-shop, yet the selection on the website is in constant motion. The Flamant e-commerce is a strategic, dynamic and expanding branch of our retail business, complementary with our established sales channels.
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ROUND-UP KEY FACTS • Global annual revenue of approx. 25 million euros • Staff of about 70 employees • 6 own Flamant stores in Belgium and France • More than 200 B2B customers • Flamant products are sold in over 50 countries worldwide •
A wide choice with several thousands of products in collection
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Twice a year a new collection is launched
• 1500 m² state-of-the-art showroom in the Geraardsbergen (B) headquarters • Three businesses: Wholesale, Retail, E-commerce • Cross-channel approach with an online shop and social media platform • Over 30 years of experience
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FLAMANT STORES BELGIUM BRUSSELS Grote Zavel 36 Place du Grand Sablon - 1000 Brussel
SINT-GENESIUS-RODE Brassinelaan 2 Avenue Brassine - 1640 Sint-Genesius-Rode
ANTWERP Koetshuis v/h Paleis op de Meir, 50 - 2000 Antwerp
SINT-MARTENS-LATEM Kortrijksesteenweg 117 - 9830 Sint-Martens-Latem
KNOKKE-ZOUTE Kustlaan 110/114 - 8300 Knokke-Zoute
FRANCE PARIS 8 Place Furstemberg, 8 Rue de l’Abbaye 75006 Paris
FOR THE MOST UP-TO-DATE INFORMATION ON ALL FLAMANT STORES WORLDWIDE PLEASE GO TO
WWW.FLAMANT.COM 30
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Point d’orgue de la maison, l’ascenseur avec ses huisseries anciennes magnifiques. Décontrac tion oblige Méridienne en cuir vintage « Mason ». Sellette en chêne « Verbe nne », applique en métal vieilli « Fawles »( Flama nt). Fleurs (Flower Galer ie). Fleurs en liberté pour les chambres supérieures déclinées sur le thème du « Marais ». Papier peint « Velvet Flower » Faute uil vintage en cuir « Devon ». Lampe « Baldo ». Cheve t « Alice ». (Le tout, Flama nt).
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ans la famille, vous avez le père Georges Antoun, qui dirige le groupe New Hotel, et ses deux filles, Camille, directrice artistique en charge de l’image du groupe et Caroline, directrice du Roblin à Paris. Pour rénover cet établisse ment à deux pas de la Mad eleine, le clan déci de de faire appel à Flamant. Le charme de la célèb re marque de décoratio n belge semble fait pour réveiller ses murs élevé s en 1880, dans le respect de son classicism e typiquement paris ien. « À l’affût d’idées sur le salon Maison & Obje t, notre père a très vite été séduit par le stan d
Flamant, qui met en scène des ambianc es élégantes et variées à la manière d’une mais on. Cette façon de décl iner plusieurs thèm es dans un même esprit lui a semblé idéale pour un hôtel. Et puis, sa renc ontre avec les frère s Flamant, leur façon de travailler en famille, qui fait écho à la nôtre, a créé le déclic… » raconte Caroline, directrice de l’hôtel. Avec Isabelle Juy, l’architecte en char ge des projets Flamant en France, ils définissen t les lignes directrices du projet. Le fil conducte ur sera la déclinaison du chic parisien dans différentes catégories de chambres, selon quatre C
Contact Astreinte
: HAFIBA, du Lundi
au vendredi de 6h30
à 20h30, +331408998
60. Sinon, +3366
2947486
A M P A G N E
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WWW.FLAMANT.COM WWW.FLAMANTSHOP.COM WWW.FACEBOOK.COM/FLAMANTFRIENDS @FLAMANTFRIENDS
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Flamant HQ | Diebeke 33, 9500 Geraardsbergen, T +32 (0)54 41 54 75