Royal Warrant Holder of the court of Belgium
Flamant’s history started more than forty years ago. Alex Flamant discovered his love for interiors in his father’s antiques shop, where he came up with the idea of a lifestyle concept, inspired on classic interiors adapted to modern needs.
His keen eye for artisan techniques and high-quality materials helped him in his global search for the right partners.
Today, Flamant is known internationally as a specialist in the design and sales of interior in the broadest sense of the word.
We offer a complete range of :
- Furniture
- Accessories
- Paint and wallpaper
- Tableware
- Lighting
- Textile
- Outdoor
- Gifts
Adding wallpaper & paint collections
Participations at salon Maison et Objet
New HQ and showroom Geraardsbergen (Belgium)
Flamant is granted a Royal warrant by the Belgian Monarchy
Opening franchise store in Amman and concept store in Aix-en-Provence
Alex Flamant takes over his father’s antique shop
Opening concept store in Brussels South
Opening concept store in KnokkeZoute
Opening the first store in Paris
Opening concept stores in Antwerp and Brussels Sablon
Launch of online shop and opening concept store in Ghent
Flamant acquired by Besix group
Opening store @BHV Paris
Opening partner stores worldwide
Meet the founder of Flamant, he’s the heart of the company.
In 2007, Flamant was crowned purveyor to the Belgian Royal Household. A wonderful recognition of the quality, craftsmanship and design of our collections.
We love quality, we love special materials, and we love the passion of true artisans practicing their craft in small workshops. Each product bears our Flamant DNA: authentic with a modern touch, for a warm home feeling.
Permanent exhibition of the complete collection in a stunning and inspiring setting. Distribution from a 10.000 m² warehouse in Belgium.
In May 2018 Flamant is acquired by the BESIX Group, (& PLLC Bevafin) the largest Belgian Group and a global player, operating in the construction, concessions and property development sectors with over 100 years’ experience and a workforce of more than 15.000.
Next to the important financial support of a strong mothercompany, its business network and housing projects lead to numerous large-scale interior projects.
Geert Van Lantschoot Chief Executive Officer
Alex Flamant Founder
Ivan Leus CFO
Marianne Devos Regional Franchise Consultant & Projects
Alexandre Chéramy Sales executive France
Michèle Beerlandt Advisor to the board
Sve n Machtelinckx Account Manager interior projects
A complete lifestyle interior concept from A to Z
1. Collections with rich and qualitative materials and designs that immediately identify the brand
2. Decoration and styling that are unique and make customers dream
3. Professional advice with 3D drawings and creative mood boards, as well in store as at customers’ homes
Our shops have become established landmarks in prominent cities. They provide a solid base for a clicks-and-bricks strategy where our online retail presence is in sync with our in-store approach.
The foundation of our Retail Business is the network of Flamant-owned stores in Belgium and France.
These form the base of our retail structure, presenting our concept at prime locations.
A well-established and extensive network of more than 500 wholesale customers, multi-brand shops and Flamant partner concept stores around the world
The website and e-shop supports and enhances the brand-image, its awareness and the off-line sales.
The launch of a new user-friendly and impressive new website/e-shop has taken place mid September 2022
The marketing approach of Flamant is based on a rich storytelling combined with beautiful atmospheric visuals. We inspire and invite people to live the Flamant lifestyle, by showing them cosy living spaces that can be copied at their places, making their house a home.
Flamant is the decoration partner for the “UMLU” (Upper-Middle / Lower-Upper) segment of 35 to 55 years old, mainly female It enables to create harmony, warmth and a “home feeling” in every style of interior
— print in high-end magazines
— PR — instore experience
— website/eshop
— digital marketing & social media projects
We believe in the leverage of social networks in interior design and want to be present on all fronts. We have created a real brand that can be quickly identified by every stakeholder in our business.
As close as possible to our customers.
we want our customers to embrace our brand and values.
We want to inspire people and make them dream Instagram Facebook Linkedin Pinterest
- Expansion with Flamant-owned stores in Belgium, France and Luxembourg
- Increase wholesale customer base
- Focus on franchising concept in EMEA and MENA
