Display Banner Production Trends his year will be a big year for digital display and Banner Ad Campaigns production. Here are 4 trends to watch out for.
1. Responsive Display Advertising 90% of our web browsing is now done on mobile. As we all know there are many different smart phone sizes and these all need to be catered for, so to help with this we can now use HTML5 responsive banners. HTML5 banners are used across a number of formats and scale to fit. Much like modern websites and apps. The features of responsive ad formats were very limited last year due to do the complexity of making them work on every screen. However 2015 will make these banners much easier to make.
2. Battle for HTML5 ad platforms As mentioned in the last part HTML5 banners can be tricky, but new HTML5 banner production services are battling to be become the market leader. Most banners used to be made in Adobe Flash, but the market was thrown open with removal of Flash from mobile phones. New services aiming to make HTML5 banners better include: