20 Ideas for Rich Media Mobile Ads Using Rich media mobile ads as part of a digital campaign is steadily becoming a key strategy. These types of ads are up to four times as effective as standard banner ads in terms of clickthrough rate, according to a report from Opera Mediaworks. However creating rich media ads on mobile devices is much more complicated that creating flash based rich media that has be prevalent on desktop computers for many years. Even though we now have ways to serve rich media there can often be a lot of browser discrepancies and code conflicts on the sites that serve the ads. This is why many brands and agencies are relying on ad platforms to make the whole process much simpler. In our opinion the the best tool for delivering Rich Media for mobile platforms is Celtra. They have an excellent an “AdCreator� creation platform and tracking. However there are many other exciting ideas from other ad platforms including Amobee, Airpush, Google Doublelclick and Smartadserver. Here are some ideas for Rich Media Mobile Ads all of which are now ready to use via the various ad serving platforms.
3D Amobee have a 3D Ad platform where elements can can be rotated in real time whilst tilting the mobile device. This is is a great way of showcasing products.