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Agency Profile

We put you first

More New Zealanders trust First National because... We put you first. With over 450 offices throughout New Zealand and Australia, First National Real Estate offers the most dynamic and progressive property services available. We sell, lease and manage more property and we promise to put your interest first - at all times. You see, at First National, nothing gets in the way of you and your needs. Even though we offer the latest industry technologies, we never forget that real estate is all about people, lives, aspirations and emotions. So, although we’re high-tech in our approach, we’re high touch as well. Whether you’re buying, selling, renting or investing, you’ll always be treated as our top priority.

Quality Estate agencies belonging to the First National Real Estate network are selected based upon their consistently ethical conduct, commitment to excellence, and superior local knowledge. They’re backed by the resources, systems and standards that only a large network can assure. So, whether you’re moving to another suburb, town or island, we can help find your new home. If you’re looking for an investment, or for help managing your property, we’d love the opportunity to help with that too. It’s simple We put you first!

First National Motueka

Mission Statement First National Real Estate is committed to providing a level of excellence in real estate services to your region, with a focus on honesty and professionalism. There is a difference between interest and commitment. When you are interested in doing something, you do it ONLY when it is convenient. When you are committed to something, you accept no excuses, ONLY RESULTS!

We put you first

Choosing the right agent Choosing the wrong agent could cost you money and delay your opportunity to move forward. The real estate market is fast paced and in a constant state of evolution. Figuring out how best to sell your home, at any given point, is something that can be immensely stressful. We’re conscious of dealing with people and their lives. The emotional as well as the rational. Utilising all the resources available to us through First National, as well as our many years of experience, we take time and care in dealing with your real estate needs. We regard our staff as partners in the business and select our team as much for their people skills as for their experience and track records. We are straightforward and honest in our dealings with you and have many satisfied, loyal clients. We want you to be a client for life. We care about you and your property. We take the time to consider your personal needs and wishes and are committed to making sure that the sale of your property is handled correctly. Our agency is enthusiastic and we’re committed to constantly training to assure our procedures always deliver the best outcome for you. There’s no room for a pushy or confrontational approach - we favour co-operation and consultation.

First National Motueka

Be sure to ask your agent • How will you achieve the maximum price for my property? • Who is the most likely type of buyer for my property? • Where will the buyers for my property come from? • How will you target your marketing to find a buyer for my property? • How many buyers does your agency currently have on your database that are looking for a property like mine? • Do you have an up-to-date website? • How many enquiries do you receive from it and what other websites do you list our property on? • What percentage of enquiry are you currently getting from the local newspaper and other advertising? • How and when do you conduct inspections? • What happens when you show a buyer through my property? • How and when will I receive feedback and be kept informed? • Will I be locked into an agreement even if you are not doing what you said you would? • Does your agency offer a service agreement?

We put you first

Recent Sales

Company Profile We are a small but very successful team at Motueka First National. Currently we have three Sales Consultants, Bob Brereton-joint owner / Chairman First National NZ / authorised Principal and Licensed Salesperson, Greg Jones & Kirsten Jones a successful husband & wife team-Licensed Salespersons and a fourth-Doreen Rudolph who is currently studying hard and is looking forward to graduating as a Licensed Salesperson in the future. The Licensee is John Reid who has over 30 years experience in real estate. We also have a Property Management division which consists of John Cramond-with over six years experience as our Property Manager, Tania Fowler-also six years experience with Property Management Assistance / Administrator / Office Manager and Simone Woodrowrecently employed by our company as a Property Management Assistant.

Proven Team Work Top office awards are a true recognition of consistency, persistence, systems, structure and marketing. Focus is what has developed Motueka First National as a market leader in real estate. With a solid team environment where we put you First! Motueka is a great place to live, work and play. If you are considering Motueka consider Motueka First National.

We put you first

First National Motueka

Areas of Service Motueka Township

Motueka is a busy little town with a residential population of around 7,000 people. It is the 3rd largest town in the region after Nelson city and Richmond and has all the services and amenities of a larger town but with community focus.


Tasman is a small community situated just out of Motueka on the coastal highway. Properties in this area are very popular due to their rural/coastal outlook and close proximity to town.


Mapua is a small village situated on the coast between Richmond and Motueka. Well known for its holiday lifestyle it is a favourite with locals and holiday makers, being just 10 minutes from Motueka.

Lower & Upper Moutere

Along the inland highway between Richmond and Motueka are the areas of Lower Moutere (10 minutes from Motueka) and Upper Moutere (20 minutes from Motueka). Both these areas are a mix of horticulture, and sheep and beef farming. Lifestyle blocks are also popular here with residents enjoying the rural life within easy driving distance to town.


Riwaka is the rural area just north of Motueka. Only a 5 -10 minute drive it is noted for its apple orchards and hop gardens.


Kaiteriteri is the resort district of Nelson Bays. A popular holiday destination in summer, it is now becoming a popular residential suburb for those who enjoy sea views and life at the beach. Only 10 minutes from Motueka, Kaiteriteri property is in demand especially with purchasers from outside the region.


Marahau is the southern gateway to the well known Abel Tasman National Park. 20 minutes drive from Motueka it is a tourism and farming focussed community that is sited on the edge of the golden sands of Tasman Bay.

Motueka Valley

The Motueka Valley is the rural area along the river flats of the Motueka River. This area includes, Ngatimoti, Pangatotara, Pokororo and Orinoco. The area is predominantly farmland with lifestyle blocks becoming more popular. Access to the Kahurangi National Park is via the Motueka Valley as is access to Tapawera and further south.


30 minutes drive south of Motueka is a farming community of Tapawera. Set in wide valley alongside the Motueka River. Richmond is also about 30 minutes drive via Golden Downs.

We put you first

Our Team

Bob Greg John

Bob Brereton

John Reid AREINZ

Greg Jones

Kirsten Jones


Chairman First National NZ Ltd Authorised Principal and Licensed Salesperson REAA 2008 Although Bob has only been in real estate the past six years my drive and enthusiasm for both the job and the beautiful region we live in here in Motueka has seen a rapid rise through the industry. Last year he was no.8 in NZ for First National and this year will likely rank higher, IHe has also been honoured with the role of Chairman of First National NZ, a challenging role but a genuine honour to be trusted to guide the group through these exciting and everchanging time. Phone: (03) 970 5295 Mobile: 021 772 309 Email:

Licensed Agent REAA 2008 John is a genuine industry veteran with over 30 years experience in real estate, having started his career in Southland John saw the light and moved north. A successful business owner John is our Licensed Agent and continues to operate a successful rental management portfolio in Nelson along with being involved in Commercial sales. Phone:(03) 548 2000 Mobile: 027 452 0590 Email:

Licensed Salesperson REAA 2008 With over a decade of experience in the hospitality industry Greg believes the key factors to any business is the ability to listen and understand clients needs. Greg is a highly driven individual who shows a high level of commitment, enthusiasm and integrity, with Greg’s outstanding personality he will be a great choice whether you are buying or selling. Now offering a husband and wife team Greg and Kirsten deliver the best of both worlds in real estate service and knowledge. Phone: (03) 528 8881 Mobile: 027 430 0626 Email:

Licensed Salesperson REAA 2008 My passion for Real Estate and strong belief that selecting a positive Salesperson is crucial to your Real Estate decisions. The commitment, integrity and determination that I apply to all my work have earned me a reputation of being a Real Estate Salesperson you can trust and depend on. I really look forward to working with you, making this an exciting time for you and taking the stress out of one of the biggest decisions of your life – selling your home. Phone: (03) 528 8881 Mobile: 027 482 9323 Email:

First National Motueka

Tania Doreen Simone


Tania Fowler

Office Manager Born and raised in Motueka, Tania is familiar with many of the locals and has a good knowledge of the area. Tania is the friendly voice on the other end of the phone and your first point of contact when you visit Motueka First National. After six years of service with Motueka First National, Tania fulfills the role of Office Manager as well as receptionist and administrator to both the Property Manager and the Sales Consultants. Come in and speak with Tania and she will connect you with the people who put you first! Phone:(03) 528 8881 Email:

Doreen Rudolph-Zernikow

Trainee/PA to Bob Brereton Doreen has been an avid photographer for over 12 years and had a successful business in Germany. After becoming a mom of two lovely boys and the adventurous immigration to New Zealand she is ready to extend her skills. To work with people is a joy for Doreen. She joined the team of First National in Motueka in October 2012, and is looking forward to graduating as a Licensed Salesperson in the future. Phone: (03) 528 8881

John Cramond

Property Manager John offers landlords and tenants depth and experience in all facets having worked in Property Management for 6 years and living in the local community for 25 years. He has a good understanding of the area and the needs of landlords and tenants alike. Phone: (03) 528 8881 Mobile: 021 463 501 Email:

Simone Woodrow

Property Management Assistant Simone has lived in Motueka for the past five years and loves it here. Her previous background is in legal and art and she is happy and excited to join a team that puts people first. Anything that revolves around your home is really about you, whether you are renting, buying or selling. Simone will be happy to help you with all your property requirements and is looking forward to working with you. Phone:(03) 528 8881

We put you first

Expertise, Resources, Commitment, Process Four simple but powerful words. Once you appoint First National Real Estate, you’ll see all four working in unison.


With over 100 years of combined experience in our region, we’ve a long established track record for outstanding results, selling real estate in Motueka. Nothing helps more than a high level of awareness of our area’s history, current affairs and emerging factors when it comes to the sale of your property.


First National Motueka is backed by the resources of a national network. So, our website is optimised to ensure customers have the best chance of finding your property before someone else’s.


At First National Motueka we believe in commitment that defines the difference. The majority of our team have practiced in real estate for over a decade or more. Our diverse team has a vast array of previous professional experience including Building, Business Owners, Directors, and so much more. That’s something we’re very proud of. Experience is a resources that matters when it comes to achieving the best possible result.


Once listed with us, we immediately set about notifying our qualified buyer database that your home has become available. We don’t sit about waiting for other marketing efforts to get underway. While we’re preparing newspaper advertising, your home will be showcased on the internet. Before your signboard arrives, we’ll have already been working hard, behind the scenes, creating momentum. The entire team at First National Motueka is committed to completing your sale with care, so you can be on your way to the next chapter in your life as soon as possible.

First National Motueka

Establishing the likely sale price of your home Statistically, properties that are overpriced take longer to sell, and in most cases sell for less.

Right up front, we should point out that it’s not uncommon for people to over-estimate the value of their home. It’s only natural - your home, after all, means more to you than just about anyone else. It’s also not uncommon for people to feel, or suspect, that agents inflate their estimates. It’s true, in some cases they do. It’s partly human nature to want to show enthusiasm, and a generous estimate is one way of demonstrating how keen they are for your business. Some agents see it as a form of flattery. But there are more appropriate ways in which we can demonstrate our enthusiasm, so we avoid this practice. Our goal is to provide you with a realistic range, one that’s based upon our knowledge of the local market, its current dynamics, as well as greater influences such as national and international economic conditions. We’ll calmly and quietly arrive at a figure that ranges between conservative and optimistic, with due consideration for all the factors that come into play.

Ultimately, a realistic guide will help you achieve a better result!

We put you first

Choosing your method of sale Ultimately, the best method of sale is the one you’re most comfortable with. Changing homes rates highly on the stress scale, and for good reason. The simple fact is that changing where you live is emotionally charged.

So, what’s best for you? It’s important to market your property using the most effective possible strategy. After all, for many people, their home is their most valuable asset. Maximising its exposure will help ensure the strongest possible price. Our team have training and skills to conduct successful marketing campaigns for any of the following options: Exclusive Listing – with or without a price You appoint one agent who takes full responsibility on your behalf for the marketing of your property to achieve the result you want. Initially to test the market, your property can be offered with or without a price. Purchaser response will be conveyed to you in order to establish a true market value for your property, thus minimising the risk of underselling. Tender Buyers submit sealed offers (Tenders), which are opened on a pre-determined date. This method is very private and confidential as no one else knows the amount of the tenders of the terms. Offers may be conditional and you have the right to reject any of the offers, or negotiate further with tenders. Auction The auction process provides you with a high profile marketing campaign culminating in a public auction on a pre-determined date and time where interested parties bid for the right to purchase your property. Only unconditional buyers can bid. Bids must reach or exceed an agreed reserve price before the property can be sold. General Listing A general listing is where your property is listed with more than one agency and therefore no-one takes the responsibility for the marketing. Minimal advertising is offered (if any) and there is a possibility of underselling.

First National Motueka

Preparing your property for sale Preparation and presentation are key to ensuring a successful sale and the best possible price. To help us maximise your sale price, we have provided some tips that have proven to be invaluable to successful home sellers:

Consider re-configuring rooms

If you are advertising a three bedroom home for sale then that is what people will be coming to see. Consider re-organising the rooms prior to the sale to show them to their best advantage. Hire or borrow some bedroom furniture, and put excess items in storage.

Tidy up the garden

Keep in mind that first impressions count. Dig out weeds, put mulch on the garden beds, keep paths and driveways swept, prune and shape trees, and make sure rubbish bins are clean and tucked away.

Get rid of the clutter

Crowded shelves and drawers can make rooms and storage space seem cluttered and smaller. Consider putting nonessential items in storage throughout the sale period. Having a good clear out, and even a garage sale, can help considerably when it comes time to pack up and move to your new house.

Not everyone loves your cat as much as you!

If you have pets, it’s also advisable to keep them out of the house, or ask friends or family if they will look after them during inspections. Remember to air your house, and store your pet bowls and toys prior to inspections too.

Remember, first impressions count

Set the scene for your prospective buyer. Draw attention to your home’s best features by displaying fresh flowers. Put some easy listening music on, but keep the volume very low. Some people like to leave fresh coffee brewing or provide a pleasant fragrance using essential oils. However, be careful not to go too over the top.

We put you first

Where Will Your Buyers Come From? It is highly likely that we will already have existing buyers for your property. While sometimes the old maxim “that the buyer may be your best buyer” can sometimes prove to be correct, we are not necessarily looking for the first buyer, but rather we are looking for the best buyer, who will pay you the most. At First National Motueka one of our strengths is that we work as a team, and all of our agents and our systems are designed to not just achieve a sale for you, but to obtain a price that is the best available on today’s market. For any offer that is received for your property, we will give you full and honest advice as to the quality of the offer, and the options available to you as to how to treat the offer. Final decisions are of course entirely up to you. We believe it will be of assistance to you to briefly explain where the buyers for your home may be found, and how in conjunction with you, we can structure the marketing campaign for your home to ensure that all potential buyers are reached. There are three pools of buyers:

Pre-registered Buyers

Active Buyers in Market

Passive Buyers

Pre Registered Buyers Our company is already working with a large number of buyers. These buyers will be contacted immediately when any new listing is launched to the market, and can be expected to respond quickly. Active Buyers The market contains a number of active buyers who may not only contact an agent when they see a property marketed that matches their criteria. These buyers are always searching through the real estate advertising media. Passive Buyers The largest potential pool of buyers is the Passive Buyers. These buyers respond when their dream property is marketed strongly with a high profile campaign. They don’t notice small property advertisements as they are not actively looking.

First National Motueka

Targeting all three pools is a crucial step to locating the premium buyer, or creating a premium price through increased competition. It is crucial to promote your property to all groups at the same time with a high profile, controlled marketing campaign - a mixture of signage, website advertising, print media marketing, and open homes. This creates the most buyer momentum and competition amongst buyers to own your own home, leading to you receiving the best market price for your property available on todays market. First National Motueka has designed a variety of high profile/low cost marketing campaigns options for you to consider. All packages include a high degree of cost subsidy from the company and should your property sell quickly, any unspent money will be refunded to you.

We put you first

Marketing Selling your home in a competitive marketplace can be a little like speaking underwater. It’s crucial to get the message through to every possible buyer in the market for a home like yours, in the shortest possible time frame. The more interested parties, the more opportunity to maximise your sale price. Selling a valuable real estate asset worth hundreds of thousands of dollars or more is not like selling a car, or a piece of furniture. Yet strangely, some people spend less on marketing their house than they would on a classified advertisement to sell an old couch. Experts suggest that one per cent of a property’s value should be invested in its advertising. We are not saying this is always necessary. However professional marketing is so important. We take care to consult with you on the detail of a marketing campaign that will suit you right down to the ground. When we’ve completed your appraisal, we’ll make a recommendation and arrive at a marketing campaign through consultation.

Technology Nine out of ten people start their search on-line whether they’re searching to buy, rent or sell a property because it’s faster and much more convenient. But with so much information available on-line, consumers rightly demand ease of access. That’s why First National offers a national website and every member office has its own independent website, search engine optimised to ensure customers can find our listings as easily as possible. Our sophisticated, yet simple to use real estate search function enables consumers to find a large range of property types New Zealand wide including Residential, Commercial, Rural, Rental and even Holiday Accommodation. We also make use of other industry websites including TradeMe Property, and Open2View. Our signature site has been designed to be extremely user friendly, and compliments these other online marketing opportunities.

First National Motueka

Communication Be sure to ask any agent you interview to show you how and when they will communicate with you to keep you well informed. Your agent’s commitment to communicate with you regularly regarding current market conditions, buyer feedback and what’s happening during the sale process is essential. Selecting an agent who reports reliably after inspections allows you to understand exactly how the market is responding to your property. This feedback allows you to make informed decisions about what can be done to eliminate or minimise reoccurring objections so your sale price can be maximised.

We put you first

First National and the Community At First National Real Estate we believe in supporting New Zealand communities which is why we raise funds in support of the First National Foundation. The First National Foundation - the philanthropic arm of First National Real Estate - was founded to focus fundraising efforts to strengthen local and national charitable initiatives. Every year First National members raise thousands of dollars to help their local communities in times of need - money for schools, community building, and healthcare, local sporting organisations - the list goes on. On a National level, First National Foundation partners with National Burn Centre to provide iPads and internet connectivity. This will provide patients with the ability to connect directly with their families through Skype, email and social media. Many burns victims are separated from their families, usually for three months but sometimes up to 6 months initially. Often family members are left at home with little connection with family which does not assist in their long term healing process. The iPads will also greatly assist young children with severe burns to view videos during their dressings changes, which can be painful and can take up to three hours at a time. By having the connections and support of family and friends back home, these patients will be able to rest and recuperate mentally as well as physically while at the National Burn Centre.

We also feel it important to ‘give back’ to our local community where ever possible. First National Motueka

On a local level we get right behind the Foundations sponsorship of the National Burns Centre giving a home safe kit out as our gifts to clients when purchasing a new home from us. These are an excellent innovation ensuring all of the homes we sell have atleast one fire extinguisher, fire blanket and smoke alarm. We take seriously our commitment to fire safety in the home and applaud this initiative. Additionally we sponsor the Motueka Golf club and many of the programmes it runs including the Junior Golf. We are a long term sponsor of the Motueka Open held every year in January attracting golfers from all across the country to play on arguably the regions best presented course. We have just undertaken to support the local Laura Ingram Kindergarten with their breakfast for kids and food programme ensuring that no child misses breakfast, like most places in NZ at the moment there is massive pressure on family budgets and unfortunately many children are arriving at Kindy without a good solid meal in their bellies to keep them going through the day and feel that this small initiative will have a big impact on these childrens learning and futures and are proud to be a part of it. In conjunction with the other First National offices across the Top of the South, Nelson, Richmond and Golden Bay we are also a major sponsor of the Nelson Coastguard, a totally self funding organization doing extraordinary work in our community promoting water safety and keeping a vigilant eye on the boaties which frequent the area . With so much coastline in the Nelson Region and of course the world reknowned Abel Tasman National Park at our doorstep it seemed like a perfect opportunity for our organization and further cements our commitment to putting you first!!!

We put you first

First National Motueka 219 High Street, Motueka 7120 Ph. 03 528 8881 Fax. 03 528 6248

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