BRAND STYLE GUIDE Guidelines on how to correcty use the Cantero Architecture brand assets.
BRAND STYLE GUIDE
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Created in June 2020 for Cantero Architecture Branding identity by Aggy Puff & Alba Sarmiento
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CANTERO ARCHITECTURE
TABLE OF CONTENTS Our History . . . . . . . . . . . . . . . . . 4 Our Mission . . . . . . . . . . . . . . . . . 6 Our Tone . . . . . . . . . . . . . . . . . . . 7 Key Values . . . . . . . . . . . . . . . . . . 8 Our Target . . . . . . . . . . . . . . . . . . 9 Future Goals & Dreams . . . . . . . 9 Our Logo . . . . . . . . . . . . . . . . . . . 10 Logo Rules . . . . . . . . . . . . . . . . . . 11 Main Colors . . . . . . . . . . . . . . . . 14 Secondary Color Palette . . . . . . . . 15 Color Logo Application . . . . . . . . . 16 Textures . . . . . . . . . . . . . . . . . . . . . . . . 18 Logo Applications . . . . . . . . . . . . . 20 Invoice Design . . . . . . . . . . . . . . . . . 24 Email Signature . . . . . . . . . . . . . . . 25 Typography . . . . . . . . . . . . . . . . 26 Text Layout . . . . . . . . . . . . . . . . . . . . 28 Photography . . . . . . . . . . . . . . . 30 Instagram . . . . . . . . . . . . . . . . . . 32 Website . . . . . . . . . . . . . . . . . . 33
OUR HISTORY Inma Cantero is a Spanish architect based in Rotterdam. She graduated from Escuela de Arquitectura at Universidad de Las Palmas de Gran Canaria (2015). As an Architect she has specialised in rehabilitation, holding a postgraduate degree in Building Rehabilitation from Universidad PolitĂŠcnica de Madrid (2016). She established her own studio in 2017 in Rotterdam. During her professional career, she collaborated with Nomadic Resorts in the architectural design of Wild Coast Tented Lodge in Sri Lanka, which won UNESCO Prix Versailles for Restaurant Exterior and Grand Award for Sustainability from DFA awards among others.
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Moreover, she has been a keynote speaker at conferences such as “Collaborative entrepreneurship” at Escuela de Arquitectura at Universidad de Las Palmas de Gran Canaria (EA-LPGC) that took place in 2018 for the 50th anniversary of this architectural school. Inma gave a lecture about this type of business model and her office in Rotterdam.
The recognition of her work led to being featured in magazines and different online platforms specialised in architecture and design such as Arch Daily, Design Milk, Interiors Magazine, Architectenweb, “Trend New Zeland” and “Mi Casa” among others.
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OUR MISSION We identify the needs that our clients have or will require in the future. We improve and optimize the operation and organization of the spaces. We improve the comfort, design and experience of spaces for its users. We add value to the space at a sensorial, functional and economic level.
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OUR TONE Our relationships with different market segments are always professional and sometimes also close and friendly. We focus of establishing loyal relationships, reasuring that customers come back for more services and recommend us to others. We do that by proving our hard work, personal investment, motivation, desire, effort, listening and doing what is best for them and their spaces.
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KEY VALUES Quality Sustainability Timelessness Trust Professionalism Dedication Harmony Creativity
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OUR TARGET Individuals who belong to the middleupper economic class, who intend to invest in a property to either improve the quality of their life directly (private house) or indirectly (business-developer).
FUTURE GOALS & DREAMS Rehabilitate old or industrial buildings to turn them into a focal point of the areas in which they are located, rehabilitating them and adding value. COWORKING SPACES, COHOUSING, RURAL HOTELS, HOSTELS, CULTURAL CENTERS, MUSEUM, RETAIL ... Give second chances and act on time.
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OUR LOGO
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LOGO RULES Always use the same proportions of the logo. Do not stretch it in any way. The icon ‘CA’ can be used on it’s own. The word ‘CANTERO’ can be used on it’s own or with the subtitle ‘architecture’ The word ‘architecture’ should never be used on i’s own. The logo should never be smaller that 4cm x 2cm in printed applications. Always leave a margine of space around the logo, so that in can ‘breathe’. The logo should not be applied with colors that arent asociated with the brand. Never put the logo in any frame Do not manipulate the fonts or the spacing. BRAND STYLE GUIDE
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BRAND STYLE GUIDE
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MAIN COLORS
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SECONDARY COLOR PALETTE
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EXAMPLES OF COLOR LOGO APPLICATIONS
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TEXTURES The golden-beige color in our color palette is inspired from brown recycled kraft paper.
KRAFT PAPER TEXTRE
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OUR LOGO WITH THE DUST TEXTURE
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EXAMPLES OF REAL LOGO APPLICATIONS
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INVOICE DESIGN
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EMAIL SIGNATURE
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TYPOGRAPHY Our primary typography is called Quicksand and it is a clean and friendly san-serif font. It comes in a variety of strokes from light to bold
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Quicksand Light Quicksand Regular Quicksand Medium Quicksand SemiBold Quicksand Bold
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TEXT LAYOUT EXAMPLES HOME / SECTION
Main Section Title Small Section Subtitle Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, fthe word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scramb
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Subtitle about
Subtitle about
Subtitle about
PRICE
PRICE
PRICE
CANTERO ARCHITECTURE
Lorem Ipsum is simply some random dummy text. LEARN MORE
Lorem Ipsum is simply dummy text of the printing and some typesetting industry.
Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley is is a movement of billions.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
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PHOTOGRAPHY RETOUCHING BEFOR E
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AF TE R
PHOTOGRAPHY & RETOUCHING TIPS
Use post-processing tools. Remove in Photoshop all the unnecesary elements Look for lines and shapes. Make sure that the photo is straight and all the lines are parallel Prioritize good lighting Find a unique angle. Look at it from a new perspective Explore details as much as the whole
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INSTAGRAM FEED STYLE
200 Posts
20K Folloers
350 Following
@Cantero_architecture Renovation & Interior design Based in Rotterdam www.canteroarchitecture.com
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Renovation and extension projects
sostenibility and nature
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WEBSITE STYLE
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BRAND STYLE GUIDE
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Created in June 2020 Branding identity by Aggy Puff & Alba Sarmiento 36
CANTERO ARCHITECTURE