GLOSSY Magazine June 2019 by Zviad Pochkhua

JUNE 2019

AMERICAN EDITION

NEW

CEO of Georgian Flag Carrier GEORGIAN

DESIGNERS DALOOD

Why tobacco is a hot topic in GEORGIA 1 GLOSSY JUNE 2019

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EDITOR’S LETTER Country of my dreams... Have you ever dreamed of anything with great intensity? Can you recall the feeling of wishing for something that you so badly want to achieve?! I will tell you about my childhood dream, one of visiting America, that huge country where all of the ‘cool kids’ were from... (that was my impression from watching the movies of the time). Still, as a child of the ‘90s, when Georgia had just overcome a period of war and crisis, watching Hollywood movies truly used to be the most exciting form of entertainment and escapism for me and my classmates. I would say that the US influenced me greatly, a country of freedom and a land of opportunity, where one can achieve anything one puts their mind to, no matter who they are... In keeping with Glossy’s profile, I’m not about to start politicising on the relationship between our two special countries. I’m just writing about my dreams of America, as the current issue of Glossy magazine is dedicated to the United States celebrating the 4th July, the day when the ‘Land of Freedom’ formally adopted the Declaration of Independence in 1776. With this issue, I want to congratulate and celebrate this important date with America! The cover story of Glossy magazine is dedicated to Mr. Roman Bokeria, newly-appointed CEO of Georgian flag carrier Georgian Airways. Mr. Bokeria has just relocated from the US to his home country, Georgia. Glossy reached out to him, interviewing him on his vision for the company as well as organising a beautiful photoshoot of him and his amazing wife. For this issue we also interviewed Mr. Michael Cowgill, President of the American Chamber of Commerce, who in answer to our questions covered many fundamental topics concerning the current state of the business environment in the country. In addition, Glossy has a very interesting article about British American Tobacco, interviewing Felício Ferraz, the General Director of BAT Caucasus, and Zviad Skhvitaridze, BAT’s Director of Legal & External Affairs in the Caucasus and Moldova. You can also enjoy our monthly campaign of ‘Print is Sexy’ and enjoy perusing our beautiful photos of glamorous models from Look Models Management, as well as reading the interview with one of my favourite Georgian designers – Maka Kvitsiani, owner of DALOOD. I hope you will enjoy this June edition of Glossy. We will be back in exactly one month with more of the newest photoshoots and most interesting interviews. XOXO

Tako Khelaia

EDITOR OF GLOSSY MAGAZINE

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PHOTO BY SHOTIE BL ACKMORE, WEARING: COMODE. LOCATION: MUSEUM HOTEL TBILISI

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2019

JUNE

COVER: ROMAN & VICTORIA BOKERIA PH OT O L E VA N C H K H ATA R A S H V I L I

CONTENTS ROMAN BOKERIA NEW CEO OF GEORGIAN FLAG CARRIER

P. 1 0

DALOOD

GEORGIAN DESIGNERS P. 4 7

PRINT IS SEXY P. 4 4

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GLOSSY JUNE 2019

â&#x20AC;&#x2122; INTERVIEW

MICHAEL COWGILL P. 9 2

TAKO K HEL AIA EDI TOR -IN- C HIEF

CRE ATIVE DIRECTOR: Z VIAD POCHKHUA (599 96 52 52) HE AD OF MARKETING: SOPHO ANTIA (551 592 998. Email: marketing@glossycorporation.com) COMMUNICATION: EK ATERINE BERIDZE (57 7 575 789. eka@financial.ge) PUBLISHED by: GLOSSY CORPOR ATION LLC GL O S S Y C OR P OR AT ION i s a m e di a c o m p an y p r o d u c in g p r e m ium c o n t e n t p r in t an d o nlin e . . S UB S C R IP T ION: marketing@glossycorporation.com . L E T T E R t o E DI T OR : e d i t o r @ glo s s y c o r p o r a t io n .c o m w w w.gl o s s y c o r p o r a t io n .c o m | P ub li s h e d in G e o r gi a . A L L R IGH T S R E S E R V E D. 2 0 18. F o r r e p r in t r e qu e s t s an d p e r m i s s io n s : (9 9 5 3 2) 2 2 5 2 2 7 5 / 2 2 5 2 2 7 6 E X T: 7 A d dr e s s all e di t o r i al , b u s in e s s an d p r o d u c t io n c o r e s p o n d e n c e t o T h e GL O S S Y m ag a z in e . 1 7 M t s k h e t a s t r. T b ili s i , G e o r gi a , 0 1 7 9 FOLLOW GLOSSY ON INSTAGR AM GLOSSYTBILISI

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Leadership of Roman Bokeria coincided with Putin’s Ban on air communication between Russian and Georgia Roman Bokeria worked in various positions in the private sector as well as public institutions in the United States. He graduated from St. Petersburg State University of the Faculty of World Economics and Banking (1992-1996). He continued his studies at the Tbilisi State University in Business Law (1997-2003). In 2008-2010 he attained higher education at the University of Tampa in Florida, John H. Cisco Business College. He was awarded Master of Business Administration, MBA Finance and Investments. At the same University in parallel he was a graduate assistant of the Information Technology and Financial Department. After relocating to his home country, Georgian Airways, flag carrier of Georgia recently appointed Roman Bokeria their CEO. Q. What does it feel like to be leading one of the major airline companies in Georgia? A. Leading the national air travel company Georgian Airways as CEO is an honour and a privilege. The company stands as part of our national identity. As tourism has become the leading income source of the economy, Georgian Airways has been established as a Georgian air travel embassy. The introduction to the country’s culture begins from the very first step aboard our aircrafts. Q. How can we compare Georgian air travel standards to those of the rest of the world? A. Georgian Airways has 25 years of experience and has always been achieving the highest standards the global industry had to offer. Currently, holding 12% percent of the Georgian market share and successful competition against the very best the world has to offer

highlights the company’s power. Last year our team achieved 34% annual growth. Unfortunately, the beginning of my leadership has coincided with Vladimir Putin’s restriction against air communication as of 8 July, however, the survival instincts of Georgian Airways have not dulled yet! The management has a number of options for diversifying flights to European cities and some new destinations. In close cooperation with the Georgian Government and Georgian businesses, we will use the challenge as an opportunity to explore distinct destinations. Born in Sukhumi, Abkhazia, following my graduation from secondary school, we left our home as refugees. The occupation and the political environment left us permanently scarred, but I have always believed that whatever does not kill us makes us stronger. Q. As the new CEO, can you elaborate on your vision for the company? A. I feel that we have a tremendous opportunity for growth and development. Simultaneously, the increasing popularity of Georgia significantly empowers the role of Georgian Airways. I feel a huge responsibility to fulfill my personal expectations and make the company the regional leader of the airline industry. Q. How would you estimate the strategic location of Georgia in terms of air travel?

A. Our nation has been blessed with a strategic geopolitical location in the Caucasus region. We are the gates between Asia, Europe, Russia and the Middle East. We share the Silk Road that has been developed as a Silk Air Way trade belt. China is considering Georgia a strategic partner for cargo shipments from China to Georgia

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and from Georgia to Europe, Russia, Africa and the Middle East. In this regard, we are negotiating on creating a cargo shipment hub in Georgia. I would like to thank David Saganelidze, the CEO of the Partnership Fund, for granting opportunities to collaborate with Chinese partners. The activities again highlight the natural geopolitical advantage that creates phenomenal opportunities on an international scale. Q. Are there any Georgian-specific consumer trends that you have picked up on? A. Our blessed nation has several unique trends like its winery culture, healing mineral waters, amazing cuisine, breathtaking nature, fabulous culture and phenomenal history. Georgian Airways thrives to become an ambassador of Georgian trends. I’m trying to convince the Georgian Government to advertise tourism through Georgian Airways. The national budget and government funds have hundreds of millions of dollars being invested in the popularization of Georgian trends and attracting tourists as well as foreign investors to Georgia. In that regard, our national air company naturally has a unique position to deliver that magical firsttime experience of Georgian wine, mineral water, food, nature, culture and history from the first step onboard Georgian Airways. We need to remember the American saying – “You never get a second chance to make a first impression”. Thus, the first impression is our national air company that bears the Georgian flag and delivers guests to Georgia. Therefore, the Government needs to contribute to Georgian Airways’ brand awareness and quality of services as a first impression for foreign tourists and business partners. We need strong, mutually beneficial collaboration with the Ministry of Economy, Ministry of Finance as well as with the Georgian business sector too. Q. What are the main traits that Georgian consumers seek in a decent flight, and how does Georgian Airways adopt those? A. Georgian Airways’ priority is first of all the toplevel safety of its flights and the professionalism of its pilots & crew. Also, better prices, better food, better plane, better service, etc. However, I would like to use that opportunity and address Georgian consumers, similar to how my favourite U.S. president J.F. Kennedy addressed the American nation. “My fellow Georgians, just once, ask not what Georgian Airways can do for you, ask what you can do for your country’s national air company

that is the face of your nation and delivers the first impression to each and every foreign tourist, partner, guest and investor. How can each of you contribute to the creation of national brand Georgian Airways as the pride and symbol of the great Georgia?” We Georgians need to fully comprehend that our country, our air company, all nationally branded companies, all of our economy, nature, culture and history belongs to each of us and we need to participate in its creation and development as we want to see it and as we would like others to experience our beautiful Georgia. Q. Tell us about your family and the decision you made to relocate to Georgia. A. Honestly, I was not planning to relocate to Georgia. I was Deputy Auditor General of Georgia from 2000 to 2007 and moved to the United States because of disagreements with the previous government. For the last 12 years I lived in America, working for different U.S. Government audit institutions. Afterwards, I graduated from the University of Tampa, Sykes Business School and earned an MBA academic degree in Finance and Investments. Moving to Miami I became a successful businessman in the Mortgage, Real Estate, Development and Business Brokerage industries. I am also an active member of the United States Republican party and contributed to the election of Mr. Trump as President of the United States. Unfortunately, my father passed away and as a result I came back to Georgia in February 2019. After 12 years absent, something clicked in my soul and I start to feel the desire to stay in my home country and contribute to the growth and development of my magical & blessed nation of Georgia. My wife, Victoria Bokeria, moved with me to Tbilisi and is now President of “Georgian Business Brokerage”. She is a “Shark” Business Broker; buying & selling actual, active Georgian businesses for most foreign buyers and inventors. Also, she is advertising actual working American businesses for sale for Georgian and regional buyers who wish to buy a working business in America and get full family immigration through E2 Visa. Q. Are there any things about the United States that you miss in particular? A. I’m currently residing between the U.S and Georgia. Ownership of businesses always enables me to return, however I strongly believe I have reached my full potential in the U.S. Now it’s time to contribute to making Georgia great again.

GLOSSY JUNE 2019

In the modern world, economy, finance and international business projects are deciding the fate of our nation. The modern Didgori is the battle to overcome Georgian economic obstacles. International corporations have often taken advantage of the lack of professionalism and experience from the Georgian side. I believe currently, in some Georgian industries we have international agreements with foreign companies that have betrayed Georgia’s national strategic interests and unjustly enrich the foreign partners. Such cases remind me of the ‘white man’ arriving in native American Indians’ land and trading European junk for American Indians’ gold. That’s why I feel that my country needs me to unite highly-educated professional patriots of

Georgia in order to protect our national strategic economic & business interests, and to make Georgia great again. I graduated from Saint Petersburg State University and was awarded an academic degree in International Economics. I was working as Stock Exchange Broker at Saint Petersburg Stock Exchange. After I moved to Tbilisi I graduated from Law School, earning a degree in law. In Georgia, I was working as Deputy Auditor General of Georgia and was conducting reforms in the financial & auditing sector of Georgia’s incorporation with the U.S. Government Accounting Office as well as with the Court of Auditors of the European Union.

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In 2007 I relocated to America and was working for the U.S. Government; graduating from Business School with an MBA academic degree; I worked for ten years in the business sector of the United State economy. Finally, after 12 years, I’m back to serve my country with all my education, work experience, connections and unconditional love for my nation and blessed country, Georgia! Q. You have also contributed to the presidential campaign of Donald Trump. How was it like? My political views have always been leaning towards the Republican party, as in fact, I have been a member of it for quite some time. I was actively contributing into the 2016 presidential campaign and transformed my Miami office into the campaign office in order to spread the word around the state of Florida, which has greatly contributed onto the success in the state. I have been receiving the annual gratitude letter from Mr President. Mr Trump has very positive feelings towards Georgian Airways, and there are many tangible and intangible benefits with having such a powerful ally.

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Hilton Celebrates 100 years Anniversary Founded in 1919 in the tiny town of Cisco, Texas, Hilton has pioneered the travel industry for the last 100 years, introducing concepts including room service, airconditioned lobbies, in-room televisions, airport hotels and the mini-bar. Most recently, Hilton introduced its Connected Room concept â&#x20AC;&#x201C; the first hotel room which will allow guests to unlock their doors and control their lights, thermostat and TV with a smartphone app. Even well-known recipes including the brownie and the piĂąa colada were created by Hilton chefs.Â Hilton now offers 17 distinctive brands across 113 countries and territories, with more than 5,700 properties and continues to grow, opening on average one hotel a day across the world. This year, Hilton celebrates its 100th anniversary.

Hilton Batumi: supporting the local community Hilton Batumi joined the family in May 2015, and has been integral to the local community ever since. The hotel is committed to hiring young people to further develop their skills, setting them up for a career in the hospitality industry, as well as actively supporting local charities tackling some of the key challenges facing communities in Batumi, including supporting children with special needs, and those from under privileged families. In addition, Hilton Batumi conducts workshops to help young people to see the career opportunities available to them. Every year, as part of the global Careers@Hilton initiative, Hilton Batumi hosts a massive event for students and undergraduates. Last year, 10 young people were hired to work at the hotel after the event.

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In 2018, in cooperation with local companies, Georgia pioneered its dual education system,which gives students the opportunity to combine work and study. Hilton Batumi became the first business in the region to start hiring disabled people. As well as supporting local young people, Hilton Batumi is also committed to driving a positive environmental impact. We were the first business to start a waste separation project, which has now been implemented by other businesses in the area. These initiatives all form part of Travel with Purpose, Hilton’s corporate responsibility strategy, which last year saw the company commit to cutting its environmental footprint in half and doubling investment in social impact projects globally.

Celebrating 100 years at Hilton Batumi As part of its 100th anniversary celebrations, Hilton launched a grassroots initiative called “Random Acts of Hospitality.” Team Members at Hilton properties around the world have been conducting meaningful, simple gestures for others that extend Hilton’s hospitality beyond the doors of its hotels and into local communities. To mark this occasion, Hilton Batumi held several events which included celebrations with guests, community activity and youth engagement activity. These included: The Hilton Batumi operational workshop room was opened at the “Black Sea” vocational school, together with which our hotel implemented a dual educational system in Georgia. The room is fully equipped with Front Office, Food & Beverage and Housekeeping facilities as well as amenities to support practical training for local students. Team Members conducted “Random Acts of Hospitality” by spreading joy and hospitality to the beautiful city of Batumi. Team members distributed ice-creams, juices and other goodies from Hilton Batumi branded truck to schools, the fire brigade, kindergarten, homeless children and pensioners, and more The hotel held a big client event to conclude the celebrations, hosting Over 150 people from Government as well as local companies, clients and hotel guests. At the event, we told the story of the Hilton brand to all guests. The story we told covered the most prominent highlights from our 100 years of history. These included the first hotel purchased by Conrad Hilton, Elvis’ performance at Las Vegas International Casino, the creation of the Pina-Colada at Hilton Caribe, Room 702 and John Lennon and Yoko Ono’s Bed in for Peace movement. The culmination of the event was a party at Nephele Sky Bar, which included plenty of surprises, stories and congratulation videos from all over the world. GLOSSY JUNE 2019

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Ladurée Promises Novelties for its Customers

he French bakery and restaurant Ladurée opened its first branch in Tbilisi just few months ago. Today, the brand has become famous for its outstanding product quality and diversity, for well-kept secret recipes – unique to Ladurée. Ladurée is an international brand that has spread beyond France’s borders and has gained popularity across Europe, in Asia, the United Arab Emirates and the United States. Ladurée is present in 50 countries around the world with total of 106 restaurants. And Ladurée Tbilisi is now strong member of this large family. The history of Ladurée dates back to 1862 when it first became known for its French macaroons of different tastes and aromas. Ladurée originally established itself with just a small bakery shop on the Rue de Royale, which still hosts guests to this day with its delicious pastry creations and authentic French menu. Meanwhile its flagship restaurant is located at historic Champs-Élysées and is a favourite haunt of Parisians and tourists alike. As well as its famous macaroons and sweets, Ladurée also offers delicious French dishes that are updated seasonally, spoiling customers with the extent of French delicacies. In summer, Ladurée offers new menu of light and delicious, classic French cuisine and pastry with unforgettable tastes and design. The development of the new menu in line with the use of summer ingredients, has led to a radical change in price, as prices are now significantly reduced. The restaurant, located on Abashidze Street, will soon be adding a beautiful terrace where guests will have the opportunity to taste brand new cocktails and enjoy exclusive French wines while being outdoors. Ladurée summer terrace will be a place where you can choose to spend a nice time with your family or friends, or equally plan a business lunch or dinner. Ladurée brand originally created the conus shape macaron pyramids that can be made up of different colours, and adjust from 20 to 370 macaroons! The shop is also famous for its great selection of cakes with different colours and aromas. Their wedding cakes are work of art and a lot of people therefore

choose to celebrate their big day with a Ladurée cake. There is a great choice in this direction. Every bride’s dream is to have a custom made Ladurée delicious and distinguished cake at their wedding. Ladurée offers branded accessories which are a great choice – beautiful keychains; perfumed candles; bags; air fresheners and more. If you’re looking for beautifully designed French gift for your loved ones, look no more just check Ladurée retail stand. Ladurée restaurant has collection of exclusive French wine and cocktail menu, complementing the establishment’s classic dishes and making them even more fragrant and tasty. But pride of brand is specially created Ladurée champagne, bubble drink that makes any celebration special. Apart from Abashidze’s terrace, brand will be opening its retail stand with takeaway product at Galleria Tbilisi where customers can purchase range of Ladurée takeaway products with gift boxes, such as macaroons, chocolates and branded accessories.

21a Irakli Abashidze str. Tel: + 995 577 38 00 00 | +995 32 2 22 83 83 | www.facebook.com/LadureeGeorgia/ GLOSSY JUNE 2019

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F E AT U R I N G : N E K A D O R O K A SH V I L I , M A R I A M R U K H A I A LOOK MODELS MANAGEMENT PHOTOS BY: SHOTIE BLACKMORE MAKEUP: KRISTINA MIRZASHVILI LO CAT I O N : C H AT E A U M U K H R A N I

DALOOD GEORGIAN DESIGNERS MAKA KVITSIANI, DALOOD GROUP FOUNDER AND CEO

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Q. What first sparked your interest in fashion? A. Having had a fashion designer mum, it has always been a very organic part of my upbringing. The times were very different back then and it was hard to buy clothes, especially for children, so I remember my mother making beautiful dresses and knitting colourful jumpers for us all our childhood, as she did for herself too. Q. What made you take fashion more seriously and decide to make a career out of it? A. It came naturally. I worked for my mum for a long time when she launched fashion house “Dalood”, I basically grew up there. I learned a lot about fashion management, garment making, quality control, etc. After moving to Moscow I opened a shop that sold only Georgian designer clothes, attended various courses about fashion and after coming back to Georgia I became CEO of the company. Simultaneously I worked very closely with the creative team, therefore after a couple of seasons becoming Creative Director was the logical and natural move for me. Q. How has your work evolved since you began your own label? A. The good thing about Dalood is that we are a very team-oriented company and we learn and grow together, therefore the company has evolved considerably throughout these years and so has my work ethic, knowledge and most importantly – my self-awareness. I have become more confident and daring; listen to myself more and to others less, which I have learned is a good thing. Q. Are there any types of clothing that you avoid wearing? A. I think I have a very particular style, which is suited to my personality and body configuration, you will never see me in tight jeans and short skirts, I also tend to avoid ‘sexy’ clothes, I think I find it simple and less interesting. Q. How is your work received internationally? A. The response from the international market improves every season, I think internationally we have established our brand identity more or less, which has resulted in growing numbers of loyal customers and after launching our online store (www.dalood.com) I am sure the numbers will be even higher very soon. Q. What are you fascinated by at the moment and how does it feed into your work? A. I am currently participating in the TV show “Masterchef”, it’s a culinary competition. That means I’m thinking and researching about food a lot. In general, I have always been fascinated by food, its culture and social meaning, but now more than ever. Q. What is the biggest lesson that you have learned since you started your own line? A. In any career comes a time when you realize that you have worked and learned so much that you have a right to not question yourself and to trust yourself more. Having the courage to stand up for myself and have the right amount of confidence in my work is something I have worked hard for and have learned to seize that spirit, what would most certainly be one of my greatest lessons in life.

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Q. What have been some of your favourite moments? A. Since Dalood staff are 98% made up of women and we are big supporters when it comes to equality, one of my favourite fashion moments would be Dalood’s F/W 2019 fashion show, when we dedicated our collection to women empowerment along with the “Me Too” movement and collaborated with Georgian female artists who created an installation for our show and named the collection “WomenforWomen” #W4W – a powerful moment for us as a brand in terms of social responsibility and social consciousness. Q. What would be your advice for others? A. It would be very banal advice, but I have learned that it is most successful and important to be yourself and love what you do. It has worked greatly for me and I’m positive that it works for every person. Q. What are your plans for 2019? A. As a brand, Dalood is at a point of breakthrough to becoming an international and widely known brand, therefore our plans are to explore and develop those opportunities. Q. What kind of person do you imagine wearing your pieces? A. Our pieces are for hard-working, independent women who know what they want and have a big respect for high quality wear, but also lack free time, which is why we try to make multifunctional clothing, one-piece outfits so that we can help them to spend less time on styling and dressing up. Q. Tell us a little bit about the key trends of 2019. A. The trend that has been around for a while is normcore, lowkey, mixed with a touch of grunge, but minimalistic style, which has mostly been promoted and developed by Vetemant. I think it was a timely response to fashion oversaturation, more or less like Malevich’s black square has been for art. Q. How would you evaluate the Georgian fashion market? What are the key challenges? A. The main challenges are expensive production and lack of funds. These areas need to be explored and researched, in order to develop strategies that help to eliminate those difficulties, for which many Georgian brands, including us, are seeking solutions. Q. Describe Dalood in 3 words. A. Strong, feminine, affordable luxury.

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GIGA UCHUVATOV’S BLOG

RECALLING THE SPRING-SUMMER 2019 COLLECTIONS

Let’s recall the spring-summer 2019 collections of Georgian designers. What will be the main trends of the season? Demna Gvasalia – this is how all articles written by international fashion editions about Georgia start, and the reason is that the Georgian designer was appointed Creative Director of “Balenciaga” and made a kind of fashion revolution. After this fact, the world became interested in Georgian designers, and Tbilisi was marked on the fashion map next to Paris, New York and Milan. Fashion critics, buyers, bloggers, or just influential representatives of the fashion industry are always attending the MercedesBenz Fashion Week in Tbilisi. There was no exception in November 2018, where Georgian designers presented their spring-summer 2019 collections. Therefore, I offer you some of my favourite designers to help you remember what to choose this springsummer season. Tamuna Ingorokva is one of the designers who first initiated this activity in Georgia. As always, in the new collection of Tamuna there are masculine cuts, which at the same time have an amazing feminine energy. In the “INGOROKVA” fashion house collections there is always at least one different variation of the classic ‘little black dress’ available. ‘

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Anuki Areshidze – Inspiration for the summer collection of the brand “ANOUKI” was the ‘70s and ‘80s. Besides the characteristic floral prints and sparkling material for the brand, the last collection has been memorable for its dotted, half-black dress. A really original idea!

DESIGNER: ANOUKI

Total look’ denim should also be noted as a major trend this season. The designer offered a new variant on the traditional jacket made from jeans in combination with a mini-dress and waistcoat.

For those who want to paint the streets, the brand “Dalood” under the direction of Maka Kvitsiani spreads out a real colour palette. Combinations of pink, orange, yellow, and various colours will be especially relevant this year.

DESIGNER: GEORGE KEBURIA

It might be said that after reading this blog you will not have much left to consider and will simply make your summer wardrobe choice in favour of Georgian designers. They offer us the clothes familiar to our Georgian ‘90s, the details of which are often changed. A new vision of Georgian designers is grabbing the whole world’s attention, and who knows, maybe one day soon the question “Tbilisi – the capital of future fashion?!” will get an affirmative response.Statistically, experiments carried out in the field of fashion annually affect the lives of 115 million animals. The lives of animals are not fashion!

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BEST ELECTRIC CARS YOU CAN BUY IN 2019

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BYTON M-BYTE ($35,000) Byton wants to do for autonomous vehicles what Tesla did for electric cars. Byton’s prototypes are completely re-conceived electric vehicles built to be self-driving as soon as the software is available. What’s different about Byton is the way the company has designed its corresponding interiors with the assumption that drivers can participate in things like social media without worrying about driving. So the M-Byte crossover includes a screen that stretches across the whole front dashboard, about 49 inches. And while it won’t be fully autonomous when it first appears, the car will have all the necessary sensors to make that happen ASAP. Byton has said it plans to begin production this year, but the company’s factory in China is still under construction.

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2019 AUDI E-TRON ($74,800) Always sticking its technological neck out, Audi has some of the more audacious in-dash systems on the market. However, the automaker has taken a cautious approach to EVs, finally going all-electric with the e-tron five-seater SUV this year. Itâ&#x20AC;&#x2122;s an upper-class SUV, boasting restrained sophistication, dual-motor all-wheel-drive handling, a finely hewn interior, Alexa compatibility, and a nicely nuanced Bang & Olufsen sound system. Its EV cred comes in the form of a 95-kWh battery capacity, and it will be the first U.S. model to take full advantage of 150-kw CCS-format DC fast chargers (Electrify America is one of the supporting networks). The company likes to compare the e-tron to the Tesla Model X and the Jaguar I-Pace and claims that it will deliver more range (160 miles) with a 30-minute fast charge than either of those two cars (with the same charge time, they get just 144.5 and 144 miles, respectively).

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2019 BMW I8 ROADSTER The hard-topped BMW i8 was a real looker when it was introduced back in 2013, but for some reason, it always felt less than exciting to drive. The 2019 Roadster i8 raises the roof, thankfully, giving the supercar some added vim and vigor. Better electrics on this plug-in hybrid have added a dozen units of horsepower, with the combined electric motor and turbocharged 1.5-liter gas engine propelling the i8 from 0 to 60 mph in 4.2 seconds. The car accelerates with a smooth, throaty noise, which you can now enjoy even more by sliding the roof back with the push of a button. Handling is tweaked on the new i8, giving it a more natural feel, although it remains the sports car for a gentleman or gentlewoman of means. Itâ&#x20AC;&#x2122;s just that now, by retracting the roof, you can really let your hair down.

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2019 NISSAN LEAF PLUS ($36,550) What was once the quintessentially dull EV, the 2019 Nissan Leaf has received another significant facelift and technical enhancements that have this car gunning for the Chevy Bolt and Tesla Model 3. Sure, there’s still the pure-electric Leaf, with a 150-mile range, but you’ll want the Leaf Plus. It gets 226 miles on a single charge and better acceleration at highway speeds (it now has 214 horsepower compared to the old 147 hp). That’s still not quite as sharp as some of Nissan’s latest EV concepts, but it’s a step in the right direction. For the money, that puts the Leaf squarely in contention against the Hyundai Kona, Bolt and Model 3. We recommend that you also get the SL version, which includes navigation, Apple CarPlay and Android Auto compatibility, blind-spot warnings, and a beefed-up Bose audio system. The price for that model: a cool $42,550.

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2019 HYUNDAI KONA ELECTRIC ($36,450) Hyundai's latest compact crossover is a hit; it's fun yet practical, it's a joy to drive, and it's one of the best value propositions in what is perhaps the most competitive segment in the world right now. And now, Hyundai has bolstered the Kona line in the U.S. with an EV model, after launching the Kona Electric in other parts of the world in 2018. The Kona Electric is powered by a 201-horsepower (150 kilowatt) motor with 291 pound-feet of torque, providing some pep to Hyundai's cute ute. The automaker estimates a total range of 258 miles on a single charge, besting the capacities of the Bolt and base Tesla Model 3. With the Kona Electric, customers will still receive a $7,500 tax incentive, making the price of the base SEL model less than $30,000; the Limited and Ultimate packages add more interior comforts, like ventilated leather seats, as well as smart cruise control and rain-sensing wipers. GLOSSY JUNE 2019

2019 HONDA INSIGHT ($22,830)

The trick to getting electrics into the mass market may be to avoid telling buyers they’re getting a hybrid car. That seems to be the strategy behind Honda’s third-generation Insight, a hybrid that wants you to go electric without realizing that you’re going electric. There’s none of that off-putting Prius in-your-face design or the hassle of having to plug in every night. The Insight is a balanced hybrid that can go electric much of the time, relying on gas only when you mash the pedal, yet you never have to plug the car in. It also has the familiar feel of a regular compact sedan, save for an occasionally annoying “shift for gosh sakes” whine under hard acceleration (even though there is no conventional shifting here). Still, this car is one of the quietest models in its class, and it includes active noise cancellation to quell most sonic abnormalities. Honda has also beefed up the safety features, making emergency braking, road-departure mitigation and lane-keeping assist technologies all standard. Better still, the Insight does all this while turning in gas-sipping numbers: 55/49 mpg in city and highway (versus the Prius’ 54/50 mpg). GLOSSY JUNE 2019

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VOLVO XC60 T8 ($53,895) Volvo may be the most aggressive traditional automaker when it comes to electrification, thanks to the company’s commitment to offering an entire electrified line by the end of 2019. If the plug-in hybrid XC60 is a sign of what’s to come, buyers should be encouraged. The crossover has all-wheel drive, a gorgeous 9.3-inch touch-screen control system and some excellent Volvo safety tech, including market-leading semiautonomous driving features. If you choose, the Volvo can go up to 18 miles on pure electric, but we preferred letting the car run in auto mode. That’s because, with the XC60’s combined 400 horsepower, it can go from 0 to 60 mph in less than 5 seconds.

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NIKOLOZ NAKOPIA DIRECTOR OF

ZARAPXANA JEWELLERY

Zarapxana’s striking collections draw inspiration from Georgian art and culture. Although they are full of history, they also have a modern twist to ensure that they remain current. When it comes to Zarapxana, it’s not just the jewellery that makes this company so special, but also the people. Q. Tell us about the latest collections of Zarapxana? How popular has ‘Aqua’ been? A. The last two collections we’ve produced are radically different from each other. At the end of 2018, we offered customers the premium class jewellery of the ‘Ekaterine Chavchavadze-Dadiani’ collection. This collection refers to a historical figure and love story. As for the most recent collection ‘Aqua’, its unveiling

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took place in the spring of 2019. Aqua is a joint project between Zarapxana and Georgian artist Nanuka Gogichaishvili. The inspiration for the collection is water and all its forms. The collection is modern and affordable. Q. What is the concept behind the Zarapxana brand? A. The main thing we adhere to is quality and authenticity. And all of our products, whether they be jewellery items or souvenirs, are made in Georgia. Q. Where does the name Zarapxana come from? A. The name Zarapxana dates back to the beginning of the 19th century, meaning ‘mint’, a place where coins are made. However, the history of Zarapxana, as a jewellery production, began in 1939. At that time a group of enthusiastic goldsmiths of small jewellery studios located in the picturesque districts of Tbilisi, on Shardeni and Vercxli (silver) Streets, united and together founded the ‘Tbilisi Jewellery Factory’, which lately was renamed to Zarapxana.

NIKOLOZ NAKOPIA. PHOTO BY DAVID KHIZANISHVILI

Established in 1939, Zarapxana is celebrating 80 years in the industry this year. Centuries-old jewellerymaking techniques combined with modern technologies, and the professionalism of its designers and jewellers is what makes Zarapxana constantly positioned as a leader in its sector.

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NIKOLOZ NAKOPIA DIRECTOR OF

ZARAPXANA JEWELLERY Q. What determines the success of Zarapxana in your opinion?

A. A balance of quality and price, brand uniqueness and ideas driven by Zarapxana’s team. Q. Tell us about your factory, how well equipped is it and how many people work on creating Zarapxana jewellery? A. There are 120 employees at Zarapxana. Our enterprise comprises the production of all components needed for the pieces of jewellery and souvenirs we make, which is something that makes our brand unique. Even though the factory is equipped with modern equipment, we are not forgetting the old traditions and everything is handmade. Our team of professionals is working hard to create an exclusive and affordable product and follow the goldmaking traditions of old. Q. How do you manage to keep the history and heritage of the brand

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alive in a market that is changing so much? A. Our main policy is to maintain Georgia’s gold traditions and culture – this is the main inspiration behind our jewellery. From year to year we are reviving historical Georgian moments through our works. Due to the desire of the founders, the company maintains a historic look. Q. How do you think the brand has evolved up till now? A. The brand’s development is evident, Zarapxana is modern and affordable and its main activity has become the production of jewellery. Q. Where do you source your materials from? A. We have to import auxiliary materials, such as stones and various tools from leading countries – Italy, Switzerland, and America, because of a lack of manufacturing of these in Georgia. A distinctive example of ours is the turquoise used in

the Ekaterina collection – its origin is the state of Arizona, in the USA. From around the world we bring the best materials to create our high quality products. To note, the gold used is mainly bought on Georgian market. And most importantly, all of the stages of production are carried out in Georgia. Q. What makes your designs unique? A. Our designs are unique because we create the models ourselves, we draw and design on our own. The inspiration and ideas come from creative groups as well as from other professions. The entire company is involved in creating each item. Often, the source of our inspiration is the history, architecture and art of Georgia. That is why our products are authentic and are not to be found repeated anywhere else in the world. Q. What’s the one piece of jewellery every woman should own in her lifetime? A. A diamond necklace.

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SUMMER WITH US

OUTDOOR POOL AND SPA Spend your summer with friends and family at Radisson Blu Iveriaâ&#x20AC;&#x2122;s outdoor pool, located in the very center of the city. Join our regular pool parties this season with DJs and lots of fun. Traversing Radisson Blu Iveria Hotelâ&#x20AC;&#x2122;s top two floors, Anne Semonin Spa overlooks Tbilisi in its sun-drenched brilliance. With its massive floor-to-ceiling windows, light pastel tones, aerial views, this 1,600-square-meter spa offers nourishment for all human senses and wonderful outdoor pool for those ones enjoying sun tan and day parties.

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UMAMI

You are invited to experience exquisite dining within tranquility and elegance of interior at our Asian restaurant Umami. By mixing Japanese and Thai with other culinary cultures, chefs use the freshest ingredients to create both traditional and innovative dishes, while cooking becomes a performance art as you watch dinner preparations in the open kitchen. Pair Umami’s signature sushi with a glass of wine as you take in the views from floor-to-ceiling windows and expect no less than a premium treatment from wonderful service team. Be a part of this Asian fusion restaurant that features an open kitchen, allowing guests to view the chef’s craft. Try fresh sushi or something sizzling from the menu showcasing anything from tepanyaki or teriyaki. Umami offers a range of authentic dishes from Asia as well as some newer signature dishes created by the Radisson Blu Iveria’s Asian chefs.

FILINI Blissful flavors and colors of Italy come together in the heart of Tbilisi. At Filini they understand that a concept of a great restaurant is not exclusively about delicious food, it also involves dining in attractive and soulful setting complete with welcoming and competent service team. Filini menu offers a wide selection of traditional and signature dishes, creatively cooked up for an unforgettable culinary experience. We love our organic selection of perfectly grilled steaks and locally foraged natural cheeses & jams. For a touch of local taste, a glass of Georgian Qvevri wine paired with homemade pasta is second to none.

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Why tobacco is a hot topic nowadays in Georgia? W

hilst Georgia is in an ongoing eurostandard transition process, recent years have shown some of the highest pace policy changes in distinct fields, specifically the tobacco industry, which has come under heavy fire due to intense government regulations. On 1 May, 2018, as part of the initiative of the Georgian Parliament, smoking was forbidden in public establishments. The regulations were followed by a ban on advertising rights. Following that, on 1 September 2018, the second part of the tobacco control law was implemented, no visibility of tobacco products or displays from outside the shops and kiosks. Further policy changes were implemented with the IMF’s encouragement for excise increase, which resulted in a significant volume drop of filtered cigarette (that pays 99% of tobacco taxes to the government and represents 10% of government revenue) and growth of illegal tobacco (contraband) and make your own (MYO/cut tobacco) consumption, that pays no tax!!! “The aim is noble no doubt, as decreasing the number of smokers should be a priority for any developed country, however it is the timing and the pace of implementation that raises the most concern,” stated Felício Ferraz, the General Director of BAT Caucasus. Considering the recent consumer behaviour, the Georgian market has definitely seen a massive

downtrade to cheaper brands and a big shift to MYO, which indicates consumption remaining stable. “I have always been supportive of balanced regulation and increasing excise on cigarettes, however I believe that we are facing a case where the rapid implementation has led society to consume lower quality products or to find much cheaper alternatives.” “These are some of the best examples of a methodical approach of government regulations, that are growing in accordance with the GDP per capita. Perhaps the Georgian case (having excise shocks quite frequently and regulations being implemented not properly) concerns me the most because of the increased risk of a “black market” (illicit products and contrabands). The basic economics suggest that, in the case of the existing demand not being attended by legal expensive (due to high excises) products, the market (consumers) will always find a way to supply their demand – most probably with low quality, lower price and several times, illegal products. And due to the fact, these products are cheaper or illegal, most of the times the “dealers” give much higher margins throughout the whole supply chain. Panama has been established as the classic case of a country that has faced such a problem. After a sharp increase in regulations and excise the total marked flipped from legal to illegal. Today the statistics indicate that 75% of the whole market is supplied through illegal channels.

On photos: Felício Ferraz, the General Director of BAT Caucasus. Zviad Skhvitaridze, Director, BAT’s Director of Legal & External Affairs in the Caucasus and Moldova

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Why tobacco is a hot topic nowadays in Georgia?

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awareness and advise society to opt for a potentially less risk alternative, however despite the strong desire, we are unable to,” stated Zviad Skhvitaridze, BAT’s Director of Legal & External Affairs in the Caucasus and Moldova, in an interview with Glossy. To summarise, the rapid changes seen in the business environment within the past year have shaped the perception of the Georgian Market, changing it from appealing to unpredictable. “The most practical thing at this stage would be to have more predictability in the market. Provided that, we guarantee that we will be the first ones to endorse Georgia as the next market to launch BAT PRRPs.” The pipeline of innovative products that BAT has is immense and, I am sure that at least one of our PRRPs products we have in shelf, and more to come in the pipeline, will suit perfectly to the Georgian consumers. Our Global aim is to BE THE BEST IN SATISFYING CONSUMERS IN TOBACCO & BEYOND. And beyond means PRRPs – Potentially Reduced Risk Products!!!

Georgia is a hidden gem and after almost 25 years working in this industry, where I have lived in 8 different countries and managed almost 40 markets, Georgia stands out as a magnificent country, that I would love to see growing from strength to strength.” stated Felício Ferraz.

Felício Ferraz, the General Director of BAT Caucasus.

We must keep in mind the nature of such markets, where suppliers with no ethics and moral are willing to sell to anyone regardless their age or legal status. Moreover, these people could end up supplying other goods far more harmful than just cigarettes. Such a scenario is destructive for every party: The Government – because of losses in revenue; the industry – for the reduction in volume and profit; and obviously, the consumers – who are being exposed to illegal and lower quality products.” Other negative effects of the regulations are the poor advertising policies implemented. The tobacco industry has proactively started seeking ways to minimize the harm and develop potentially reduced risk products or PRRPs for short. BAT holds a clear ambition to implement such products and transform the Georgian industry. However, the regulatory environment makes the implementation of PRRPs somewhat questionable. The fact that the Georgian Government has been treating the PRRPs similar to ordinary cigarettes makes the timing for launching in the country questionable for global players, such as BAT. And as well, due to the recent advertisement regulations implemented since last year, made it almost impossible to inform consumers of new launches and new features on the product. On top of not allowing the Industry players to differentiate its corporate look (lighting, colour coding, jumbo packs and separately displayed packs) from its competitors. You probably would not be able to find displays covered by a white, yellow or red sheet anywhere, even in those countries that have harsher advertisement bans on tobacco including Canada, Australia, Slovenia, Slovakia and the USA. But we have it here!!! “BAT truly has the ambition to increase

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Zviad Skhvitaridze, Director, BATâ&#x20AC;&#x2122;s Director of Legal & External Affairs in the Caucasus and Moldova

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FelÃcio Ferraz, the General Director of BAT Caucasus

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Georgia looks a lot better close up! A

s Georgian FDI is currently in a state of harsh decline, The FINANCIAL reached out to the President of the American Chamber of Commerce, R Michael Cowgill, who in answer to our questions covered many fundamental topics concerning the current state of the business environment.

R Michael Cowgill, President of the American Chamber of Commerce

Q. As the President of the American Chamber of Commerce, describe the business partnership between the countries? A. The US and Georgia have a long political and economic history. Forming that partnership soon after Georgia’s independence, the US has provided much financial aid and support to develop Georgia’s democracy and business climate. AmCham was an outgrowth of those efforts, and now with its over 210 members, it is the most long-lasting and influential international business organization in the country. AmCham serves as a gateway for US and international companies entering Georgia. It also provides a platform for doing business based on American and Western ideals and business practices. AmCham’s relationship with the US Government in the US, and the US Embassy in Georgia, together with its interaction with the Georgian Government, gives its members and the business community at large a powerful lobbying voice. Q. What would be the general perception of investors about Georgia in 2019? A. As I have said recently in public forums, the main problem we have regarding foreign investment in Georgia is being aware of the many opportunities that are available here. Investors have many choices as to where they put their money. On a macroeconomic level, they are aware of the many favourable World Bank and other international rankings and indices for doing business in Georgia.

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R MICHAEL COWGILL, PRESIDENT OF THE AMERICAN CHAMBER OF COMMERCE

However, most international press or news reports focus on the negative aspects of internal or regional political conflicts (or selective business disputes) which distort the overall investment and business climate here. We all have to do more to get investors to come to Georgia and make their own personal assessment. A great quote from a previous US Ambassador was “Georgia looks a lot better close up!”. When investors do make the effort to visit, they are amazed by the favourable conditions for doing business, including the people, the strength of the many business associations, access to cheap energy and the support of the Government with low taxes and investor support. Q. What would be a rough estimate of American FDI in 2019? A. It is very hard to estimate upcoming FDI – but official stats show USD 22.5 million for the first quarter of 2019, which is about in line with the USD 104 million officially listed last year. But this number almost certainly understates US investment in Georgia in a range of ways. Not all US investment will work through US registered companies, and many companies register in countries like the Netherlands for the purposes of possible arbitration. More importantly, the US Government provides large amounts of loans through OPIC. My university is benefiting from an OPIC loan, and in May OPIC made a USD 50 million loan to PACE to expand their port facility. The US Government is also the single biggest contributor to the World Bank, to Asian Development Bank and even (though I know this sounds strange) EBRD. And between them, these entities probably provide loans approaching USD 1 billion per year. This supports both government and private sector projects. Therefore, in a range of ways, US financial engagement in Georgia is considerable. Q. In the post-Soviet history of Georgia, we have seen many international companies operating here, however there are many significant players who haven’t yet penetrated our markets such as Facebook, Google, Apple IBM, etc. How far off are we from seeing such companies invest in Georgia? A. As for these specific companies, I am not sure regarding direct investment in Georgia. However, almost every one of the companies on your list has been operating in Georgia for a very long time through

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partner providers, such as UGT. Even my University (GAU) has a Google-sponsored auditorium and has participated in Google competitions for IT students. Similarly, Microsoft has had a regional office in Georgia for many years providing software support to its governmental and private-sector clients. Q. What is your vision for the Georgian-American business environment? A. AmCham will always be a strong organization in Georgia. It is actively involved with the US and Georgian Governments to help attract new American companies to come to Georgia. As I mentioned above, awareness of Georgia’s opportunities is a major concern. However, I am encouraged by the efforts as shown by the PM’s most recent visit to the US to more actively promote Georgia as a place for doing business. In the tourism/hospitality sector, new hotels linked to US hotel chains are being developed. American franchises continue to come to Georgia. Dow Chemical has just recently moved into the region. Large companies such as General Electric, Caterpillar, AECOM, Bechtel, etc, have growth opportunities in the energy and infrastructure sectors. Medical and education are also growth sectors for US companies. I believe that we will continue to see more financial services companies come to Georgia as our capital market scenario becomes a strong player. So overall, my vision is for a bright and prosperous future. Q. Can you describe your life in Georgia, what experience have you gained from it? A. Having lived in Georgia for over 21 years, and with dual US/Georgian citizenship, I can easily and happily say that Georgia is my home. As President and co-founder of GAU, I also stay connected to the education sphere and see the dynamic nature of Georgia’s youth – which is so important for our future. I am constantly moving back and forth between the Georgian and expatriate communities, which provides a fascinating outlook and perspective of Georgia’s challenges and opportunities. I will continue to be involved in a variety of activities that are aimed at improving overall society as I believe it is the responsibility of each and every one of us to try and make a positive difference.

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Euphoria

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