fin

Page 1

“Our insight helps you make better decisions about your career, your business, and your personal investment”

ABOUT FINANCIAL is the intelligence business publication written expressly for opinion leaders and top business decision-makers. FINANCIAL is about world’s largest companies, investing, careers, and small business. It’s market coverage with advice, information, analysis, comment and investing tips. Our insight helps you make better decisions about your career, your business, and your personal investment.

| WHY TO ADVERTISE? |

IT WORKS

Distribution FINANCIAL is delivered free of charge to more than 700 companies and their managers. Currently it has 4, 000 copies in circulation that is biggest number in Georgia. Having the most extensive distribution network in Georgia, Financial is broadening in Europe and US. In 2007-2008 among Financial subscribers are the leading financial institutions, chambers of commerce and investing companies. FINANCIAL is offered for free in the Tbilisi International Airport, Tbilisi Marriott, Courtyard by Marriott and the Sheraton Metechi Palace. Free copies of the FINANCIAL are also available on the board of Austrian Airlines and Ukraine International Airlines. FINANCIAL has an unparalleled opportunity to influence on local Georgian and world business community. It accesses a hard-to-reach audience of young, educated business professionals with impressive purchasing power.

AUDIENCE Our focus has been a quite defined segment: people holding top positions at leading Georgian and international companies and investing thousands of dollars for good causes. The FINANCIAL is a newspaper of choice among bankers, investors and financial consultants.

Viewing by SEGMENTS Finance: FINANCIAL readers know the value of MONEY. Many of them are powerful finance professionals, who manage big budgets and priceless portfolios. FINANCIAL is a newspaper of nearly 75 % of top financial decision-makers in Georgia. It reaches more CEO’s than all Georgian newspapers combined.

Luxury: FINANCIAL readers own more luxurious cars than readers of other newspapers in Georgia. 80 % of The FINANCIAL readers spend their vacation at five star hotels and restaurants.

IT: 90% of the FINANCIAL readers make IT purchasing decisions spending around USD 400 000 on IT and telecoms.

|

“Companies now have a powerful way to build brand awareness and acquire new customers among FINANCIAL high-income business professionals.”

Benefits: Standard annual contract • • • •

45 % off Free informational support Quarterly payment Priority offers


“FINANCIAL Reaches nearly 75% of foreigners”

Travelers and foreigners: FINANCIAL readers are the most frequent air travelers in Georgia. 70% of FINANCIAL readers who are senior business people travel first or business class.

Employment: FINANCIAL is the most demanded newspaper in leading business schools of Georgia. It speaks the language of 80 % of English language speakers seeking position in leading companies.

Financial publicities who & What “Almost a quarter of readers have contacted companies after seeing publicities in the FINANCIAL”

FINANCIAL Special issues: Best Georgian Banks; Construcion Business; US Business in Georgia; Health and Beauty; Oil and Gas; Corporate Social Responsibility; Travel Business;

“In 2008 142 companies placed ads in the FINANCIAL. 80% of companies signed long term contract after placing their ads in the FINANCIAL” Please meet some of these companies: Leading Airlines: Austrian Airlines, British Airways, Georgian National Airlines, Georgian Airways – Airzena, Ukraine International Airlines. Leading Banks: Kor Standard Bank, TBC Bank, Progress Bank, HSBC, First British Bank, Halyk Bank, Cartu Bank, Basis Bank, Bank Republic, Invest Bank, Bank of Georgia, People’s Bank, BTA Bank, ProCredit Bank; National Bank of Georgia and Association of Banks of Georgia, Chambers of Commerce: AmCham Georgia, Georgian Chamber of Commerce and Industry, Israel-Georgia Chamber of Business. Leading Exhibition companies: ITE - International exhibitions Best of Georgian Wines: GWS, Tbilvino, Badagoni, Bagrationi Leading insurance companies: Aldagi-BCI, Imedi L, Developer companies: Iberia, Redix, Arci, Axis, Center Point Group, Texx Group, Pixel 34, Prime real Estate Georgia, Tiflis development, New Construction Company, Development Solution, Rakeen Development, Oil distributors: Lukoil Georgia, Wissol Petroleum Georgia, Canargo Georgia, Rompetrol, Leading Business Schools: Caucasus University, Georgian-American University, Leading Hotels: Sheraton Metechi Palace, Tbilisi Marriott Hotel World famous brands: Kedi Group, McCann Erickson Georgia, Pepsi, Coca Cola, DHL, FedEx, Brain Source International; Information sponsorship: We are proud to be the major information sponsor of the major international exhibitions, conferences and showbiz events in Georgia. In 2007 and 2008 the FINANCIAL was official information sponsor for: GIHE – International Health Exhibition (Organized by ITE/Iteca Kavkasia) GIOGIE – International Oil and Gas Exhibition (Organized by ITE/Iteca Kavkasia) INTERFOOD - (Organized by ITE/Iteca Kavkasia) GEOPRINTMEDIA - (Organized by ITE/Iteca Kavkasia)

Reach our audience Contact us: (+995 32) 252 275, 252 276 E-mail: marketing@finchannel.com Lali Javakhia, Head of Marketing Department

Mobile: 877 74 17 00 Zviad Pochkhua, Editor-in-Chief

Mobile: 899 96 52 52


Advertising RATE

CARD

2009

Intelligence Group ltd. FINANCIAL is the intelligence business publication written expressly for opinion leaders and top business decision-makers Having the most extensive distribution network in Georgia FINANCIAL is delivered free of charge to more than 700 companies Financial e-paper is read by more than 5 000 private subscribers

UPDATED on January 2009

BLACK & WHITE

WHOLE Page

(Economy package)

HALF PAGE

QUARTER PAGE

>>

850 sq.cm

Front page ::Top rating:: Front page ::Most viewed:: 2-5 ::Top position:: 6-9 :: ITE technologies:: 10-13 ::Bank & Finance:: 14-17 ::Company news:: 18-21 ::Company News:: 22-25 ::Company News:: 26-29 ::Global Brands:: 30-33 ::Travel News:: 34-35 :: Real Estate:: 36 :: Back page/Top ::

€ 250 € 230 € 200 € 190 € 300 € 185 € 170 € 150 € 200 € 660

€ 580 € 470 € 210 € 165 € 145 €140 € 200 €135 € 125 € 105 € 145 € 405

COLORED Ads

WHOLE PAGE

HALF PAGE

QUARTER PAGE

Close to Financial logo Front page ::Most viewed:: 2-3 ::Top position:: 4-5 ::Financial news:: 6-7 ::ITE technologies:: 8-9 ::financial news:: 10-11 ::Banks&Finance:: 12-13 ::Bank & Finance:: 14 -15 ::Bank & Finance:: 16-17 ::Company news:: 18-19 ::FIN::SPREAD 20-21 ::Company News:: 22-23 ::Travel News:: 24-25 ::Travel News:: 26-27 :: Banks&ATMs:: 28-29 ::Oil & Auto:: 30-31 ::Biz Schools:: 32-33 ::Billboard:: 34-35 ::Restaurants:: 36 :: Back page/Top ::

€ 430 € 400 € 350 € 320 € 300 € 300 € 280 € 260 € 430 € 250 € 250 € 250 € 290 € 300 € 300 € 210 € 210 € 660

€ 590 € 480 € 305 € 290 € 250 € 240 € 230 € 230 € 200 € 190 € 305 € 200 € 200 € 200 € 220 € 240 € 250 € 170 € 170 € 405

€ 370 € 300 € 230 € 200 € 200 € 200 € 190 € 190 € 170 € 160 € 230 € 160 € 160 € 160 € 180 € 195 € 200 € 130 € 130 € 300

€ 360 € 290 € 150 € 120 € 115 € 110 € 150 € 105 € 90 € 90 € 125 € 300

ASSOCIATE YOUR BRAND WITH FINANCIAL

EURO 200

EURO 350

EURO 800

Contact: Lali Javakhia Head of Marketing Department Mobile: (+995 77) 741 700 Email: marketing@finchannel.com The FINANCIAL Bank Details. Intelligence Group ltd. ID N: 204489847 Account number (GEL): 360800221 TBC Bank, Marjanishvili Branch Bank code: 220101850 Announcements ¼ page: € 50 This price applicable only on back pages with annual contract terms (minimum 20)

Job vacancy: ¼ page € 50 This price applicable only on back pages with annual contract terms (minimum 20)

Contact FINANCIAL Marketing dep. Email: marketing@financial.ge FINANCIAL. All Rights Reserved. Publisher: Intelligence Group ltd Editor-in-Chief: Zviad Pochkhua E-mail: editor@financial.ge Discounts: We offer up to 45 % off on annual Advertising contract Annual contracts with more then EURO 15 000 - 45 10 000 - 30 %, 8 000 - 20 %, 5 000 - 10 %

% off,


CREATIVE FORMATS

FINANCIAL What to choose? We recommend you the most creative positions HEART PLACES Set squarely in the middle of the page. This heartplace Ad stares your audience in the face – so you get great branding and maximum impact. EURO 450

DOUBLE PAGE SPREAD This format gives you two major advantages. It’s unusual, so it gets noticed. And it offers fantastic creative possibilities for your message. EURO 500

DIVIDED AD You can’t fail to get noticed with the FINANCIAL DIVIDED format – vertical strip Ads on the outside edge of facing pages that help integrate your message with the copy. Rate EURO 600. 45 % off on annual contract.

Contact FINANCIAL Marketing dep. Email: marketing@financial.ge FINANCIAL. All Rights Reserved. Publisher: Intelligence Group ltd Editor-in-Chief: Zviad Pochkhua editor@financial.ge Contact FINANCIAL Marketing Dep. E-mail: Email: marketing@finchannel.com Letters to Editor: editor@finchannel.com Investors’ relation: director@intelligence.ge FINANCIAL © All Rights Reserved. Publisher: Intelligence Group limited


Advertising Rates on finchannel.com Prices for annual ad contract:

Appearance on front page only 1) Banner ad close to logo 195x 82 on all pages --------------- EURO 1 400 (Annual Fee) 2) Banner 215 X 300 or bigger. On right position ------------- EURO 1 000 (Annual) 3) Banner 205 X 260 or bigger on the top of Travel Biz ------ EURO 900 4) Banner 210 X 100 on the top of World News --------------- EURO 400 5) Banner 85 X 33 on the Left Position ------------------------- EURO 500

Appearance on all pages 1) Banner ad close to logo 195x 82 on all pages ---------------- EURO 1 700 (Annual Fee) 2) Banner 215 X 300 or bigger. On right position ------------- EURO 1 300 (Annual) 3) Banner 205 X 260 or bigger on the top of Travel Biz ------ EURO 1 200 4) Banner 210 X 100 on the top of World News --------------- EURO 700 5) Banner 85 X 33 on the Left Position ------------------------- EURO 800

Appearance in 1 category (Business, Banks, Auto, World, Travel Biz etc) 1) Banner ad close to logo 195x 82 on all pages --------------- EURO 600 (Annual Fee) 2) Banner 215 X 300 or bigger. On right position ------------ EURO 500 (Annual) 3) Banner 205 X 260 or bigger on the top of Travel Biz ----- EURO 450 4) Banner 210 X 100 on the top of World News -------------- EURO 300 5) Banner 85 X 33 on the Left Position ------------------------ EURO 200

Special ads Ad Cube – 200 X 150 appearing on each page, inside of article ---------------- EURO 2 000;

Sponsorship of category: Banner 200 X 10 appearing on the top of main news in category chosen ---– EURO 600; Note: We can customize size and shape of each banner. Prices can be negotiated.


use FINANCIAL e-paper for effective marketing

Advantages e - paper

e-paper

/ ad rates

URL links: e-paper is delivered directly to managers’ desktops distributed earler than print edition

AD TYPE PRICE URL links of advertisements inside e-title € 30 link advertisement inside the e-paper € 20 URL links inside articles € 20

DETAILS Each URL Each URL Each URL

delivered to biz contacts only available worldwide ads to link pages with company website companies can copy or distribute it archive pages for offline reading track company news or press releases anytime, keep it in their database or websites

Ad Tools auto-linking to overflow news articles

MEDIA ads (Audio, Video - start mouse click/rollover): AD TYPE PRICE Video jingle up to 7 seconds (160*120px) € 100 Sound jingle up to 10 seconds € 80

DETAILS Per one JINGLE Per one JINGLE

IMAGES (on eTitle page): AD TYPE PRICE Colored image (12*12cm) € 150 Colored small ad close to logo (1,5*8) € 100 Bottom line (1*24,5) € 60

hot-linking URL and email addresses video and audio ads

Advertisers 10 % agency commission is applicable for long term contracts only 20 % discount for long term contracts DOWNLOAD e-paper Required soft: PDF Adobe Acrobat Note: we distribute the title page only with active link to financial.ge website

Contacts The FINANCIAL Marketing Department Email: marketing@finchannel.com Tel: (995 32) 252 275 / 877 74 17 00 Letters to Editor E-mail: Contact FINANCIAL Marketing dep. Email: marketing@financial.ge editor@finchannel.com Zviad Pochkhua Investors’ relation: director@intelligence.ge FINANCIAL. All Rights Reserved. Publisher: Intelligence Group ltd 17 Mtskheta str. Tbilisi, Georgia Editor-in-Chief: Zviad Pochkhua E-mail: editor@financial.ge FINANCIAL © All Rights Reserved. Publisher: Intelligence Group limited

DETAILS Weekly distribution Weekly distribution Weekly distribution


Copyright and Intellectual Property Policy Permissions Contact details ©2009 Intelligence Group ltd

Copyright and Intellectual Property Policy FINANCIAL respects the intellectual property of others, and we ask our colleagues to do the same. The material published in the FINANCIAL may not be reproduced without the written consent of the publisher. All material in the FINANCIAL is protected by Georgian and international laws. The views expressed in the FINANCIAL are not necessarily the views of the publisher nor does the publisher carry any responsibility for those views. Permissions If you are seeking permission to use FINANCIAL trademarks, logos, service marks, trade dress, slogans, screen shots, copyrighted designs, combination of headline fonts, or other brand features, please contact publisher. “&” is the copyrighted symbol used by the FINANCIAL ADVERTISING All Advertisements are accepted subject to the publisher’s standard conditions of insertion. Copies may be obtained from advertisement and marketing department. TO GET the ADVERTISING RATE CARD please contact marketing at marketing@finchannel.com see financial media kit online http://www.financial.ge/presentation.html DISTRIBUTION FINANCIAL distribution network covers 80 % of key companies operating in Georgia. 90 % is distributed in Tbilisi, Batumi and Poti. Newspaper is delivered free of charge to more than 600 companies and their managers. To be included in the list please contact distribution department at: distribution@finchannel.com; To get permissions for distribution send request to: distribution@finchannel.com. We provide partner offices with the special stands for newspaper distribution.


Contact Us Editor-in-Chief Zviad Pochkhua E-mail: editor@finchannel.com Phone: (+995 99) 96 52 52

Head of Marketing Lali Javakhia E-mail: marketing@finchannel.com Phone: (+995 77) 74 17 00

Head of Commercial Department Mamuka Pochkhua E-mail: finance@finchannel.com Phone: (+995 99) 29 60 40

Head of Distribution Department Temur Tatishvili E-mail: distribution@finachannel.com Phone: (+995 99) 64 77 76

Communication Manager Eka Beridze E-mail: eka@finchannel.com Phone: (+995 77) 57 57 89

Mailing address: 17 Mtskheta str. Tbilisi, Georgia OFFICE # 4 office phone: (+995 32) 252 275 office fax: (+95 32) 252 276 E-mail: info@finchannel.com on the web: www.financial.ge www.finchannel.com

Newspaper support recycling


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.