“Every Time You Step Off That Plane And Feel The Warmth Of Our Sun And Our People, You Know You’re Somewhere Truly Special.”
Message from the Deputy Prime Minister Of The Bahamas And Minister Of Tourism, Investments & Aviation
The Honourable I. Chester Cooper, M.P.
A Warm Welcome to The Bahamas!
There’s a special kind of magic in the air when you arrive in The Bahamas — a feeling that’s equal parts sunshine, sea breeze, and Bahamian spirit. Whether you’re here for adventure, relaxation, business, or simply to reconnect with what matters most, we’re thrilled to have you with us.
Flying with Bahamasair — our proud national flag carrier — is your first step into our vibrant island life. It’s more than a mode of transport; it’s a bridge between our 16 island destinations, our people, and the world. From our cities to our most remote cays, Bahamasair helps bring The Bahamas to life for travelers from near and far.
- Honourable I. Chester Cooper,
M.P.
This issue of Up & Away is your guide to discovering the beauty that surrounds you. Inside, you’ll find curated features on island hopping, breathtaking greens for golf lovers, authentic Bahamian experiences, and the creativity of our people. It’s our way of helping you soak in every moment, both on the ground and in the air.
Across the Ministry of Tourism, Investments & Aviation, we’re working to ensure that your experience is not only unforgettable, but meaningful. From upgraded infrastructure to eco-friendly initiatives and world-class hospitality, we’re building a destination that respects its roots while embracing the future.
So take your time. Breathe deep. Explore widely. And know that, here in The Bahamas, you’re always welcome.
With appreciation,
The Honourable I. Chester Cooper Deputy Prime Minister of The Bahamas & Minister of Tourism, Investments & Aviation
MESSAGE FROM THE CHAIRWOMAN
Chairwoman of Bahamasair Board of
Directors
Tanya A. Pratt
Whether this is your first time visiting or your tenth trip back, I want to personally thank you for choosing Bahamasair. As the national flag carrier of The Bahamas, we take immense pride in being your very first and very last impression of this beautiful country — and we don’t take that lightly.
This year, we’re turning the page on an exciting new chapter in our journey. From adding aircraft to boost inter-island connectivity, to exploring long-range jet options like the Airbus A220, we’re focused on giving you more — more comfort, more destinations, and more of the exceptional service you deserve. These improvements also help us reduce costs and operate more efficiently, so we can keep fares competitive and continue growing responsibly.
“At Bahamasair, we don’t just get you to The Bahamas — we welcome you home.”
Our team is also hard at work improving your travel experience — from the moment you book to the moment you land. Whether you’re hopping between islands or arriving from afar, we’re investing in ways to make each trip smoother and more enjoyable.
Of course, safety remains at the heart of all we do. We’re working closely with aviation authorities and continuously reviewing our practices to ensure you feel secure, respected, and cared for throughout your journey.
Bahamasair is more than just an airline — we’re a part of the Bahamian experience. And just like our waters, our people, and our sunshine, we want your flight to be something you talk about long after you’ve returned home.
Thank you for flying with us. We can’t wait to welcome you on board again soon.
With warm regards,
Tanya A. Pratt Chairwoman, Bahamasair Board of Directors
FROM THE DESK OF THE MANAGING DIRECTOR
PUBLISHERS NOTE
There’s something magical about air travel—the quiet excitement before takeoff, the hum of the engines, and the collective sense of journey. In those in-between moments, when passengers sit back and tune out the world below, a powerful opportunity exists: to captivate, to inform, and to connect. That’s where Up & Away comes in.
At Fincastle Media Group, we believe that this magazine should be more than something to flip through in-flight. It should be a curated celebration of Bahamian excellence—a window into our islands’ vibrant culture, stories, landscapes, and future. It should reflect the very spirit of Bahamasair: bold, proud, grounded in heritage, and always soaring forward.
As we reimagine Up & Away, our goal is simple yet ambitious: to transform it into a premium publication that rivals any inflight magazine across the globe. With fresh editorial perspectives, modern design, dynamic photography, and a robust advertising strategy, we’re crafting a platform that not only enriches the travel experience but also elevates the Bahamasair brand with every issue.
This is more than a magazine—it’s a moment to showcase who we are, where we’re going, and why The Bahamas remains one of the most magical destinations on Earth.
We’re honored by the opportunity to submit this proposal and, if selected, we’re ready to deliver a publication that Bahamasair, its passengers, and our entire country can be proud of.
Warm regards,
Georgette Turnquest MANAGING DIRECTOR FINCASTLE MEDIA GROUP
“This is more than a magazine -it’s a moment to showcase who we are, where we’re going, and why The Bahamas remains one of the most magical destinations on Earth.”
OUR VISION, EXPERIENCE AND
CULTURE
OUR VISION Experience. Culture. Elevation.
“THIS MAGAZINE IS OUR SHOW THE THE SOUL BAHAMAS.”
— Paul Turnquest, CEO,
Up & Away is more than a magazine—it’s a cultural touchpoint and a national storytelling platform. At 30,000 feet, it represents an opportunity to showcase the heartbeat of The Bahamas while delivering value to travelers and advertisers alike.
Our vision is to create a refreshed publication that embodies the energy of Bahamasair and the elegance of The Bahamas—merging immersive storytelling, premium visuals, and strategic ad integration into a world-class passenger experience.
Together, we’ve assembled a team uniquely equipped to deliver this: storytellers, creatives, media experts, and logistics leaders who understand not only the craft—but the responsibility of what Up & Away can become.
MAGAZINE CHANCE TO THE WORLD
OF THE BAHAMAS.”
MEET THE TEAM
Nik Barnes
Creative Director & Lead Designer
Designing for impact, clarity, and story.
With over 20 years in visual communications, Nik Barnes is a creative force known for delivering bold, immersive design across a range of industries—from global sports to healthcare. As President of The Barnes Group, Nik has led high-level branding and visual campaigns throughout The Bahamas. Honored in 2024 with the Order of Merit for his contributions to national development, Nik brings unmatched depth, direction, and design discipline to Up & Away. His approach fuses artistic precision with brand intelligence, promising layout sophistication, refined typography, and coverto-cover visual cohesion. His personal motto: Explore. Experiment. Inspire.
Chester Robards
Managing Editor & Content Strategist
Crafting stories that connect people to place.
Chester Robards brings 15 years of experience in journalism and public relations to the role, currently serving as Senior Business Reporter at the Nassau Guardian. An award-winning journalist (South Florida Black Journalists Association, 2006), Chester is passionate about storytelling that reflects Bahamian culture with integrity and nuance. Beyond the newsroom, he’s a pioneer—having founded the country’s first obstacle course race (The Chickcharney Challenge) and its first rock climbing excursion at Clifton Pier. A self-taught designer and 3D artist, Chester blends structure with soul in every story he tells. At Up & Away, he’ll lead editorial planning, content strategy, and a team of writers dedicated to spotlighting the unique rhythm of The Bahamas.
FINCASTLE MEDIA GROUP
EXECUTIVE PRODUCTION & MEDIA PARTNER
The engine that drives it all.
With over a decade of media production expertise, Fincastle Media Group (FMG) leads the charge in project management, photography, videography, ad sales, printing, distribution, budgeting, and business compliance. From concept to cabin tray, FMG ensures Up & Away is produced with excellence, heart, and logistical precision.
“TOGETHER, WE’RE NOT JUST PRODUCING A MAGAZINE. WE’RE BUILDING AN EXPERIENCE
THAT
TRAVELS WITH EVERY PASSENGER.”
— Ewurabena Appiah, Operations Manager, FMG
PAUL T.
GEORGETTE T. CEO/FOUNDER MANAGING DIRECTOR
EWURABENA A.
TONIA T. OPERATIONS MANAGER
LARISSA L. ERIN S.
JHANAE W.
KAMILLE L. GISELLE H.
KAMILLE R.
DIJONNAIE B.
KHAYLEE S.
ASHANTE P.
PRESTON F. JR
TYREKE B.
JONICO P.
KENTARIO M.
MEET SOME OF OUR
CONTRIBUTORS
MAELYNN FORD
Maelynn Ford is a distinguished leader in the Bahamian arts and education sectors, currently serving as the Executive Director of the National Art Gallery of The Bahamas (NAGB). With over two decades at the University of The Bahamas, she has held pivotal roles, including Chief of Staff and University Secretary. Maelynn’s vision emphasizes education and accessibility in the arts, aiming to ensure that every Bahamian student recognizes the value of art and the potential for careers within this vibrant field. Beyond her administrative prowess, she is a practicing poet with works featured in publications like Pree and Anthurium: A Caribbean Studies Journal. Her deep-rooted passion for Bahamian culture and commitment to community engagement will enrich our platform with insightful and inspiring content.
EWURABENA APPIAH
With over 15 years in media, public relations, and marketing, Ewurabena Appiah has mastered the art of crafting compelling narratives that resonate. As the Operations Manager at Fincastle Media Group, she leads initiatives that elevate brand stories and connect with diverse audiences. Ewurabena’s innovative spirit led to the creation of Isolation Television, a platform dedicated to showcasing locally produced content and celebrating Bahamian stories. Her flagship show, “Cays to My Heart: Limestone Love Stories,” delves into the romantic journeys of Bahamian couples, highlighting the depth and diversity of love within the islands. Ewurabena’s dedication to authentic storytelling and her extensive experience in media production bring a dynamic and engaging perspective to our team.
PETER RAMSEY
Peter Ramsay is a seasoned photographer with a career spanning over 40 years, capturing the essence of The Bahamas through his lens. His work offers a nostalgic journey into the past, presenting vintage images of Nassau that evoke a deep sense of place and history. Peter’s photography not only documents the visual landscape but also tells the stories of the people and events that have shaped Bahamian society. His contributions provide our audience with a visual archive that celebrates the rich cultural heritage of The Bahamas, allowing us to appreciate the evolution of our communities through his evocative imagery.
We are honored to have Maelynn, Ewurabena, and Peter share their talents and insights with us, enriching our platform with their diverse experiences and unwavering dedication to the arts and storytelling
OTHER POTENTIAL CONTRIBUTORS:
Theo Sealey | Journalist
C.A. Newry | Culturalist
Stephen Hunt | Managing Editor, The Tribune Ltd.,
Nikia Wells | Lifestyle Journalist
Ava Turnquest | Journalist
Bodine Johnson | Entertainer / Musician
Bon Aperitif!
What’s better than a bar where everybody knows your name? A true cocktail bar that feels like home.
BY CHESTER ROBARDS
Photography courtesy of Bon Viviants Facebook and Yellowbell Facebook.
In Western New Providence such enclaves are real, they exist in a pair, and they are siblings, though separated by more than seven miles of asphalt.
You could almost miss the big sister if you’re not looking for her. She’s called Bon Vivants and she is as quaint as she is beautiful, despite her presence within the bustling commercial center of Old Town, Sandyport.
Her younger sister is Yellowbell, and she is tucked away within the boutique resort that is The Island House.
Bon Vivants is translated as: a person who enjoys a social and luxurious lifestyle. And as you begin your sojourn into Sandyport’s unassuming gem you begin to realize the essence of the name.
Flowering plants line the wooden walkway that leads to the bar’s patio. The entrance feels more
like the portal to some fantasy otherworld than to a cocktail lounge on the outskirts of a city.
That patio, with its relaxing furniture, leads to a door that would be better placed at a quiet cottage home than a bar. But the designers of this place understood the assignment.
As you enter the cocktail lounge the name’s meaning is felt in an instant. The place is a veritable living room, with vibrant jungle themed walls, a pleasant bookshelf that hides a secret, and decor of the utmost bohemian flair.
Sometimes finding a seat in the living room is a challenge with all the bon vivants happening on the inside.
But you can always find a place to rest your elbow at the bar.
Oh, the bar!
There is much ado about the bar, but here is what Bon Vivants says about what it wants its visitors to experience:
“Our goal is to take you on a journey, not only through time, but to different lands via the spirits and cocktails you will imbibe on. We strive to give you the very best quality of every single drop that makes up each libation. Whether it is selecting only the freshest citrus to squeeze, using local farm grown produce or simply being conscious of the best vessel to serve your drink in, every single detail has been explored.”
Every bit of the experience those few words hope to express is found in the first, last and every sip in between of each cocktail they hand make.
We in this column are partial to the refreshing cocktail they call the Clean Slate. This delightful citrus and cucumber infused drink excites every inch of the tongue as it slides from sip into swallow.
If there ever was a perfect drink, we would give this one the podium.
There are drinks like Unicorn Tears, Kick of the Mule, and Bless Your Heart.
Trying to ply the understanding of their ingredients into a colorful conception of their taste will never do them justice in this space. They have to be experienced to be understood.
But, there is a cocktail to excite every taste and entice every thirsty soul. And the bar pulls the soul to music through its beautifully appointed bar shelving and table top.
The impeccably attired bartenders round-off the journey with their knowledge, skill and affable demeanors.
Not too far away - by island standards - Bon Vivants’ sibling Yellowbell sets the tone for the day and evening loungers.
The Island House developed a partnership with Bon Vivants and Yellowbell was born.
The indoor space of this cocktail bar and bits and bites bistro is more corner cafe than anything.
But the ambiance is so alluring, one hardly notices how intimate the space really is.
But the outdoor space is where the magic happens.
Around the Island House pool, live music and the hum of friendly chatter melts the stress of the day away.
It is there where the bar’s cocktails are truly enjoyed, and where the signature tastes of Bon Vivants’ cocktails mix with the ocean air wisping up and over the ridge on which The Island House sits.
What’s great about the relationship between these two cocktail bars is the consistency of taste that comes with the diversity of locale.
We like that and we think you will too.
Did we mention that both locations do more than just cocktails? There is specialty coffee and tea at both locations. There are bits and bites to compliment your cocktails. And there’s live music and atmosphere to sate any sojourner.
We say go have a taste. And do ask what’s behind the bookshelf.
OUR VISION FOR UP AND AWAY
At Fincastle Media Group, we believe Up & Away should be more than a travel magazine— it should be a love letter to The Bahamas. Our vision is to transform it into a premium, storydriven experience that takes readers beyond the beaches and into the heart of our islands. Each issue will uncover the untold: the tucked-away food shacks serving generational recipes, the hidden cays with no cell service but unmatched serenity, the rising artists shaping Bahamian identity, and the history written into limestone walls and sea breeze. From world-class resorts to raw, real moments of Bahamian life, Up & Away will become a curated, culturally rich guide that feels both aspirational and deeply rooted in authenticity.
We are committed to positioning the magazine as a premium travel and cultural guide —one that blends editorial excellence with advertising value. With FMG’s creative precision, strategic production approach, and editorial integrity, this magazine will not only inform and inspire travelers—it will proudly represent the spirit of Bahamasair and the people it serves.
CREATIVE & EDITORIAL
STRATEGY
Design is more than decoration—it’s communication. At Fincastle Media Group, our approach to design is rooted in clarity, intention, and emotion. For Up & Away, our philosophy is to create a visual experience that reflects the elegance of flight and the soul of The Bahamas.
We envision a clean, modern aesthetic that honors white space, celebrates strong imagery, and guides the reader naturally through each page. Typography will be refined and editorial in tone, balancing sophistication with readability. Photography will be bold and immersive—whether it’s a serene beach at sunrise, a Bahamian chef mid-prep, or the vibrant energy of Junkanoo—each image will help tell the story.
Every element of the design—from color palette to layout grids to iconography—will be purposeful and on-brand, reinforcing Bahamasair’s identity while elevating the passenger experience. The magazine should feel as premium as the destinations it features, yet warm and welcoming, like a conversation with a local.
Above all, our design will create flow. Whether flipping through quickly in-flight or reading cover to cover, Up & Away will offer passengers a curated, visually rich journey that feels effortless, editorial, and unforgettable.
PROPOSED EDITORIAL
CATEGORIES
Discover Bahamas
Spotlight on lesser-known islands, ecoadventures, and immersive nature experiences.
Ex: “Three Days in Cat Island” or “Biking the Pine Forest Trails of Grand Bahama”
Flavour & Fare
Culinary features on Bahamian food culture— from roadside eats to five-star resort dining.
Ex: “Fry Fish & Grits: A Love Story” or “The Art of Bahamian Rum”
Culture & Craft
Profiles on local artists, musicians, storytellers,
and keepers of tradition.
Ex: “The Canvas Speaks: Inside the Studio of a Nassau Painter”
Island Life
Everyday stories that show the heartbeat of Bahamian communities—festivals, marketplaces, family traditions.
Ex: “A Day in the Life of an Eleuthera Farmer”
Business & Beyond
Spotlights on innovation, entrepreneurship, and tourism-driven growth in The Bahamas.
Ex: “The Women Reshaping Boutique Hospitality”
Flight Deck
Aviation insights, pilot stories, fleet updates, safety and sustainability features.
Ex: “5 Things You Didn’t Know About Bahamasair’s New Route Network”
Vintage Bahamas
A nostalgic look back at the Bahamas of yesterday—featuring historic photos, personal stories, and national moments.
Ex: “Through the Lens: Bay Street in the ‘60s” or “Voices from the First Junkanoo Parade”
Art & Identity
An exploration of the arts in The Bahamas, highlighting the role of visual expression in shaping culture and consciousness. This section will partner with institutions like the National Art Gallery of The Bahamas (NAGB) to feature exhibitions, artist profiles, and creative voices from across the archipelago.
Inspired by the words of Maelynn Ford, Director
of the NAGB, this section will also speak to accessibility, education, and the value of creative careers. “Art makes us human,” Ford shared. Up & Away will support that mission by taking art to the people—whether in galleries, pop-ups, or public spaces—ensuring every reader, from school child to seasoned traveler, sees Bahamian arts as vital, powerful, and within reach.
EDITORIAL SPOTLIGHT
One guaranteed editorial page per issue to highlight new routes, pilots, fleet news, or customer service awards.
PARTNER FEATURE
Optional profile of a Bahamasair executive, captain, or employee per year as part of your storytelling approach.
EDITORIAL PAGE
BREAKDOWN
Feauture Articles 20–24 Pages
Shorter Articles 12–15 Pages
Photo Editiorials / Visual Essays 8–10 Pages
Quizes / Lists / Fun Sections 4–6 Pages
Columns / Recurring Sections 3–4 Pages
Table of Contents / Masthead 2–3 Pages
4–6 features at 4–6 pages each (interviews, in-depth reports, human interest, etc.)
6–8 lifestyle, travel, culture, entertainment, business etc. (~1.5–2 pages each)
Fashion shoots, travel spread, destination features, themed photo essays
Interactice pages – reader quizzes, “did you know,” horoscopes, “what’s in your bag,” etc.
Editor’s lettor, contributor bios, upcoming issue preview, etc.
Introductory pages and credits
100 PAGE VISUAL FLAT PLAN
QUARTERLY THEMES
Each issue of Up & Away will follow a loose theme that brings cohesion to the content while allowing flexibility across the editorial categories.
Q1: AWAKENING ISLANDS (SPRING EDITION)
Theme Focus: New energy, cultural renewal, natural beauty
Editorial Highlights
Discover Bahamas: Hidden hiking trails, spring flora, eco-adventures
Art & Identity: Fresh exhibitions, youth arts, emerging voices
Business & Beyond:New ventures and spring event previews
Vintage Bahamas: Then vs. now spreads to welcome the new season
Perfect for: Tourism partners promoting spring travel & cultural events
Q2: HEAT & HERITAGE (SUMMER EDITION)
Theme Focus: Celebration, movement, festivals, flavor
Editorial Highlights
Island Life: Junkanoo Summer Festival, family traditions
Flavour & Flare: Backyard BBQs, seasonal seafood, bush teas
Culture & Craft: Local makers, straw vendors, musicians on tour
Art & Identity: Cultural festivals as artistic showcases
Perfect for: Local brands, food & beverage advertisers, events
Editorial Oversight / Brand Alignment Clause Bahamasair will retain the right to review all final content layouts prior to publication to ensure alignment with its brand identity, national standards, and aviation-related regulations.
Q3: CRAFTED IN THE BAHAMAS (FALL EDITION)
Theme Focus: Artistry, legacy, innovation
Editorial Highlights
Art & Identity: Feature on a master artist or NAGB partnership piece
Business & Beyond: Makers, fashion entrepreneurs, island artisans
Vintage Bahamas: Then & now views of Bahamian creativity
Culture & Craft: Spotlight on storytelling, family-run businesses
Perfect for: Art collectors, designers, small business partners
Q4: HOME FOR THE HOLIDAYS (WINTER EDITION)
Theme Focus: Family, nostalgia, warmth, reflection
Editorial Highlights
Vintage Bahamas: Holiday traditions, historic Nassau at Christmas
Island Life: How the islands celebrate—New Year’s + Boxing Day
Discover Bahamas: Winter escapes on lesstraveled islands
Flight Deck: Holiday travel tips, Bahamasair holiday messaging
Perfect for: Resorts, retail, luxury travel, airlines
“UNDER A THATCH ROOF ON LONG ISLAND, MISS EVELYN’S CONCH FRITTERS ARE MORE THAN A SNACK—THEY’RE A RITE OF PASSAGE. SHE’S BEEN SERVING THEM FROM MEMORY, NOT A RECIPE, FOR OVER 40 YEARS.”
- from “Fry Fish & Grits: A Love Story”
“IT’S EASY TO MISS TARPUM BAY ON A MAP. BUT WALK ITS QUIET STREETS AT GOLDEN HOUR, AND YOU’LL SEE WHY SOME LOCALS SAY IT’S THE MOST POETIC PLACE IN ELEUTHERA.”
- from “Island Light: Discovering the Quiet Corners”
“BAHAMASAIR PILOT KEON ROLLE DOESN’T JUST FLY PLANES—HE MENTORS YOUNG BOYS FROM HIS ISLAND WITH DREAMS THAT STRETCH BEYOND THE RUNWAY.”
- from “Wings of Change”
“THE DRUMS ECHO LOUDER IN SUMMER. THAT’S WHEN GRAND BAHAMA MOVES TO THE RHYTHM OF GOOMBAY, AND THE ISLAND BECOMES A STAGE OF HERITAGE AND JOY.”
- from “Island Rhythms”
THROUGH THE LENS OF PETER RAMSAY NOSTALGIA
Up and Away reaches deep into its source photographer’s vault for visions of the past. Our very own Peter Ramsay has given us exclusive use of imagery chronicling 50+ years of Bahamian history. We tell his story and our story through the images he has captured while covering every Prime Minister to hold office in an independent Bahamas.
Isaacs attended the constitutional conference in London in 1963 as the Governor’s advisor.
In 1970 he was made the commander of the order of the British empire and in 1972 he was elected member of parliament for the Fort Montague constituency. Isaacs (far left) is seen here along with Oscar-winning Bahamian actor Sir Sydney Poitier (center).
Isaacs (at the microphone) is pictured with The Bahamas first Prime Minister following Independence from Britain, Sir Lynden Pindling.
you may not know: Noted
In 1963 Kendal G.L. Isaacs became the Attorney General of The Bahamas.
and former substitute
What
Bahamian artist
art teacher for the Anglican Diocese Sonia Isaacs is the Niece of Sir Kendall Isaacs.
ADVERTISING SALES
STRATEGY
MAGAZINE SNAPSHOT
Audience:
• Approx. 1 million annual Bahamasair passengers
• Leisure travelers, business executives, government professionals, and Bahamian diaspora
• High dwell time and captive environment
Publication Details:
• Frequency: Quarterly
• Page Count: ~100 pages per issue
• Ad-to-Content Target: 35–40% (35–40 pages of ads per issue)
• Format: Print + Digital Interactive Edition
• Design Liaison: Coordinates with clients to produce or adapt ad materials
• Ad Sales Coordinator: Manages contracts, placements, timelines, and reporting
SALES TIMELINE (PER QUARTER)
• 6–8 weeks before close: Sales kit circulation & outreach
• 4–6 weeks before close: Small business package launch
• 3–4 weeks before close: Final ad commitments
• 1–2 weeks before close: Creative design finalization
• Post-issue: Quarterly report submission to Bahamasair
TARGET ADVERTISING SECTORS
Ads will align with the magazine’s editorial content and high-value readership. Key target sectors include:
1. Travel & Tourism
Hotels, resorts, cruises, excursions, destination weddings
AD SALES TEAM STRUCTURE
The advertising operation will be managed by Fincastle Media Group’s dedicated Sales Director and a small, agile team with experience in media sales, tourism marketing, and corporate partnerships.
Team Composition (FMG):
• Sales Director: Leads pricing, strategy, and large account acquisition
• Sales Agent (20)% Commission): Client outreach, follow-up, and service
2. Luxury Retail & Lifestyle
Jewelry, fashion, fragrances, duty-free shops
3. Food & Beverage
Rum & spirits, fine dining, gourmet local brands
4. Business & Finance
Real estate developers, banks, private wealth firms
5. Art & Culture
Galleries, cultural institutions, creative programs
6. Government Agencies & Public Initiatives
Ministries, national development programs, tourism boards, public awareness campaigns
MULTI-TIERED AD PACKAGES
Premium Packages
Ideal for national brands and hospitality groups
• Full-page premium placement (inside covers, center spread)
• Digital edition spotlight (clickable ad)
• One social media feature
• Option to sponsor a recurring section
• Rates: $4,200–$6,800 per placement
Standard Packages
• Suited for mid-size businesses
• Full or half-page print ads
• Digital edition presence
• Basic creative assistance
• Rates:
• Full Page: $3,500
• Half Page: $2,250
Small Business Bundles
Grouped for local restaurants, boutiques, tours, artisans
• ¼ or ⅓-page group ad spread
• Mention in “Local Roundup” section
• Directory listing
• Rates: $850–$1,500
SPONSORED EDITORIALS & FEATURES
Branded storytelling and native advertising in editorial format.
• Sponsored articles (1–2 pages), clearly marked
• Designed for high engagement
• Rates: $4,000–$5,500
Example Sponsorship Ideas:
• Island of the Issue – Sponsored by a hotel or destination
• Taste of The Bahamas – Culinary partner highlight
• Art & Identity – Local gallery sponsorship
• Captain’s Notes – Sponsored by aviation or fuel tech brand
BUNDLED SPONSORSHIP OPPORTUNITIES
Multi-Issue Discounts:
• 5% off for 2 issues
• 10% off for 4 issues
Add-ons Include:
• Digital video ads
• Giveaways
• Sponsored events
Sales Tools
• Media Kit with reach & demographics
• Visual mockups and previous examples
• Advertiser testimonials
• Discounted multi-issue rates
REVENUE SHARE WITH BAHAMASAIR
As the brand owner and distribution platform for Up & Away, Bahamasair will receive:
Partnership Compensation
• Recommended Share: 20% of gross print ad
revenue
• Reflects Bahamasair’s contribution in distribution, brand equity, marketing reach
ENHANCEMENTS & VALUE ADDS
Ad Swap Option
• Bahamasair receives one full-page ad per issue for flight promotions or public messaging.
REPORTING & ACCOUNTABILITY
Fincastle Media Group will deliver to Bahamasair:
• Quarterly ad sales report
• Revenue breakdown
• Ad placement inventory / mapping
• Advertiser feedback & renewal likelihood
• Advertiser listing
Ad Rejection & Brand Safety Clause
Bahamasair will be given the right to review and reject advertisements or content that conflict with its operational interests, brand image, or regulatory guidelines.
PRINT AND DISTRIBUTION
PLANS
RECOMMENDED SPECS & MATERIALS
Up & Away will be produced as a standard-size, full-color glossy magazine, combining editorial richness with visual luxury. These specifications are designed to deliver an elevated in-hand experience that reflects Bahamasair’s premium brand.
Trim Size: 8.5” x 11”
Page Count: 80–120 pages per issue, depending on ad volume and seasonal content
Paper Stock:
Cover: 200gsm gloss cover with aqueous coating for durability
Inside Pages: 115gsm gloss text for vibrant, high-resolution imagery and readability
Binding: Perfect-bound for a refined and professional appearance
Print Method: Offset printing to ensure consistency and color accuracy across all copies
We will also explore cost effective sustainable printing options, including FSC-certified paper and soy-based inks, aligning with Bahamasair’s commitment to innovation and environmental responsibility.
TIMELINE & LOGISTICS
Fincastle Media Group will follow a standard 4-week lead time from final file submission to delivery. The timeline includes:
Week 1: Final file handover, layout check, and digital proof approval
Weeks 2–3: Printing and perfect binding
Week 4: Shipping and distribution
Shipping: FMG aims to partner with Bahamasair to handle distribution logistics from a trusted Miami-based printing company. This in-kind collaboration would support cost efficiencies and timely arrival of magazines in Nassau and the Family Islands.
Distribution Rollout Schedule (Quarterly): Week 4 (Delivery Week): Arrival in Nassau
Week 5:
• Inflight seat-back replenishment begins.
• Check-in counters, lounges, and departure gate displays updated
Week 6:
• Tourism and hospitality hub placements (hotels, resorts, concierge desks).
• Distribution to cultural and lifestyle venues (NAGB, bookstores, cafes).
• Activation at scheduled events, expos, and festivals
DISTRIBUTION STRATEGY
Our strategy is designed to maximize exposure and ensure meaningful engagement with each printed copy across tourism, aviation, and lifestyle sectors.
Inflight Distribution
• Primary placement in seat-back pockets on all Bahamasair flights
• Replenished quarterly and maintained by flight and ground crews
• Guaranteed visibility to every passenger on every route, domestic and international
Airline Touchpoints
• Display at check-in counters, executive lounges, and departure gates
• Key locations: Lynden Pindling International Airport, Grand Bahama International Airport, and Family Island terminals
Tourism & Hospitality Hubs
Strategic partnerships for placement in:
• Hotels, resorts, and boutique stays
• Concierge desks, lobbies, and in-room literature libraries
• Tour operators and excursion desks
Cultural, Culinary & Lifestyle Locations
Distribution to:
• Galleries, cafes, bookstores, and artisan shops
• Institutions such as the National Art Gallery of The Bahamas (NAGB)
• Local events, cultural expos, and heritage festivals
CIRCULATION MANAGEMENT
Estimated Print Run: 10,000 copies per quarter
• Circulation will be adjusted seasonally based on content and demand
• FMG will maintain quarterly inventory audits and adjust distribution points based on performance
• Archived copies will be reserved for:
• Corporate gifts and tourism welcome packages
• Press kits and media outreach
• Government and partner libraries
CONTINGENCY PLAN
To ensure continuity and resilience:
• Printing Delays: Backup printer contacts will be maintained in the region (e.g., Florida, Nassau) in the event of Miami vendor unavailability
• Shipping Delays: FMG will maintain a limited reserve inventory from the previous print cycle for emergency coverage
• Airport Disruptions: Priority will be given to digital distribution while rescheduling physical rollout
FALLBACK PLAN
In the event of major disruptions (e.g., natural disasters or supply chain issues), FMG will:
• Activate an all-digital issue, accessible through QR codes and direct links across Bahamasair channels
• Prioritize placing digital screens or printed one-pagers in lounges and gates, linking to the full issue online
• Work with hotel concierges and partners to share the digital issue with guests via Wi-Fi portals and check-in email flows
DIGITAL DISTRIBUTION COMPANION
To complement print reach, Up & Away will be available in a seamless digital format:
• Responsive Digital Version: Accessible via QR codes placed on in-seat cards, hotel desks, and kiosks
• Bahamasair Website & App Integration: Embedded digital viewer for passengers browsing flight info
• Social Media Integration: Interactive posts featuring page previews, direct issue links, and story highlights
• Partner Promotion: Hotels and tourism partners will be invited to share the issue with guests via email or booking platforms
This hybrid distribution supports sustainability goals, audience expansion, and better ROI for advertisers through click-through engagement.
DISTRIBUTION ACCOUNTABILITY
FMG will maintain strict accountability through the following:
• Delivery Confirmation Logs: Distribution partners will confirm drop-offs with datestamped receipts or photos
• Quarterly Spot Checks: FMG field team will conduct random site visits to validate placement and visibility
• Point-of-Contact Database: Each distribution location will have a designated liaison for communication, feedback, and updates
• Quarterly Distribution Report: Bahamasair will receive a detailed report outlining:
• Distribution footprint
• Inventory movement
• Engagement highlights
• Recommendations for reallocation or expansion
MAGAZINE BUDGET & REVENUE OVERVIEW
PER ISSUE
PROJECT SCOPE
• Publication Type: Full-color, saddle-stitched print magazine
• Length: 100 pages
• Print Volume: 10,000 copies
• Frequency: Per Issue (quarterly)
• Print Location: Florida
• Distribution: National (hotels, lounges, events, direct drops, retail)
EXPENSE
BREAKDOWN
(PER ISSUE)
This budget will cover the following expenses:
• Writing & Editorial
• Design & Visual Budget Items
• Photography & Visual Production Budget
• Printing, Shipping & Tax Costs Breakdown
• Management & Support
• Marketing & Promotion
• Interactive Website Budget (prorated)
• Contingency Fund
Role
Feature Writers
Contributing Writers
Editor-in-Chief
Copy Editing & Proofreading
Total
Writing & Editorial
Covers 4-6 feature articles (some writers may write more than one), aligning with the 20-24 pages of feature content.
Matches the 6-8 shorter articles, quizzes, and fun sections (approx. 12-15 pages).
Essential for managing tone, story lineup, coherence, and ensuring overall editorial quality.
Appropriate to ensure polish and consistency.
$3200.00 (8 x $400)
$1200.00 (6 x $200)
$3000.00
$1200.00
$8600.00
Layout & Magazine Design
Infographic / Visuals
Photo Retouching
Cover Design & Photography
Design & Visual Brand Items
Page layout, typesetting and design production.
$3500.00
Allows for custom graphics that enhance data storytelling and reader engagement (especially feature stories). $1500.00
Art direction and high-impact custom design
Art direction and high-impact custom design
$500.00
$500.00
Total $6000.00
Photography & Visual Production Budget
Editorial Photography
Photo Retouching
Cover Photography
Talent Fee budget for Lifestyle Shoots
Custom shoots for feature articles, travel, lifestyle
Polishing and editing images for print-quality presentation $500.00
Dedicated cover shoot, including art direction and production.
$3,500.00
Models, stylists, or feature personalities for photoshoots $1500.00
Stock Photography Licensed images for filler, background, and article support. $500.00
Total $8000.00
Printing (offset, 10k copies)
Florida Sales Tax (6%)
Shipping (Air Freight + Sea Freight)
Duty (10%)
Bahamian VAT (10%)
Custom shoots for feature articles, travel, lifestyle content
Polishing and editing images for print-quality presentation
Dedicated cover shoot, including art direction and production.
Models, stylists, or feature personalities for photoshoots
Licensed images for filler, background, and article support.
$2000.00
$500.00
$3,500.00
$1500.00
$500.00
Contingency Reserve
Total
Covers overruns, rush costs, emergencies
$3,081.00
$108,803.00
Note: All printing costs listed are estimates. Final pricing will be confirmed once print quantity, paper stock, and circulation details are finalized with the selected vendor. Adjustments may occur based on volume, vendor rates, and shipping method.
*The current printing budget is based on a 10,000-copy print run, following guidance from Wilfred Mullings, Deputy Director of Sales and Marketing at Bahamasair, who advised that this reflects the airline’s historic average for in-flight magazine distribution.
Overall Project Manager
Management & Support
Oversees printing, timelines, deliverables, vendors and coordination. $5,105.00
Accounting & Bookkeeping Full service: invoicing, tracking ad revenue, expense categorization, reconciliations, financial reporting per issue. $2500.00
Ad Sales Manager (stipend)
Admin Support
Oversees sales agent activity, packages, reporting, coordination with design $1200.00
Handles contract, forms, tracking deliverables, client follow-up, set up of accounts, etc. $950.00
Cloud Storage and Backup Secure cloud storage, media archives, team access $500.00
Total $10,255.00 Marketing & Promotion
/ CRM Campaigns Email newsletter and outreach to Bahamasair lists and advertisers $500.00
Rebrand Launch Press Conference Media event for brand refresh reveal (venue, AV, catering, signage, PR). $5500.00
Airport Terminal Materials Digital screen graphics, posters and QR placements in lounges and gates. Note: equipment rental and printing not included. $500.00
Quarterly press release and PR support. Writing and distribution to local and regional media. $500.00
Magazine Trailer Video A 30-second video teaser introducing each issue with fast cuts of destinations, interviews, and standout articles — perfect for social and in-flight screens. $10,255.00
Total $11,000.00
Category
Domain Registration
Web Hosting
CSM Setup (wordpress, webflow)
Custom Web Design
Web Development
Interactive flipbook plugin
Content upload and QA
SEO Optimization
Analytics Integration
Newsletter Signup Integration
Maintenance & Support
Security (SSL-Firewall)
QR Code Integration
Interactive Magazine Website Budget (Annual)
Annual cost of a custom domain $50.00
Hosting Plan for media-rich content $500.00
Installation, theme setup and integration for magazine content layout.
$1200.00 (one time fee)
Bespoke magazine layout + mobile first interactive design $4000.00
Coding interactive features: page flip viewer, video embeds, archives, etc. $2500.00
Integration with Issuu, or similar. $600.00 (annual fee)
Monthly support to upload/ edit issues, test links, optimize images $1000.00
Keyword setup, alt tags, meta data for articles and archive $500.00
Google Analytics, heatmaps, social tracking setup $250.00 (one time)
Mailchimp, substack or convertKit setup $300.00
Technical troubleshooting, backups, plugin updates $500.00
SSL cert, basic security plugins, spam protection $250.00
QR code design and branding, Link hosting or dedicated landing page(s), Basic performance tracking, Integration into both ads and editorial $500
Total $12,100.00
Quaterly Total $3,025.00
Contingency Fund (5% of total costs)
Category Details Costs
Contingency Fund
Covers unforeseen costs such as emergency courier services, reprints, vendor overruns, or tech errors.
Contingency Fund Covers:
• Emergency courier or rush printing services
• Last-minute freelance/vendor support (e.g., writers, editors, photographers)
• Equipment rental or urgent replacements
• Reprints due to technical errors or force majeure (e.g., weather delays, shipping issues)
• and other similar issues
$8237.90
Total $8,237.90
EXPENSE SUMMARY NEEDED
• Writing & Editorial : $8,600.00
• Design & Visual Budget Items: $6,000.00
• Photography & Visual Production Budget: $8,000.00
• Printing, Shipping & Tax Costs Breakdown: $108,803.00
• Management & Support: $10,255.00
• Marketing & Promotion: $11,000.00
• Interactive Website Budget (prorated): $3,025.00
• Contingency Fund: $8,237.90
• Total budget expense (per issue): $163,920.90
Less: Sales Agent Commission (20%) Standard commission on
sales. $34,870.00 Less: Bahamasair Share (20%) For inflight distribution + brand platform $34,870.00 Net Revenue Retained by FMG To cover expenses, profit share, ops $104,610.00
PROPOSED GOVERNMENT SUBSIDY FOR UP & AWAY
Request: Coverage of Printing Costs – $108,803.00 per Issue
As the official in-flight magazine of BahamasAir, Up & Away is a powerful national communication tool — reaching over 1 million passengers annually across domestic and international routes. It promotes Bahamian culture, tourism, innovation, and public messaging in a high-quality, immersive format that enhances the country’s brand on every flight.
To ensure its long-term sustainability and editorial excellence, we propose that the Government of The Bahamas subsidize the full printing cost per issue, currently estimated at $108,803.00.
Why Printing?
• Printing is the largest production expense, representing over 65% of the total budget.
• It is a fixed, auditable, and essential cost — making it ideal for targeted public subsidy.
• High-quality print ensures global-standard presentation, directly influencing how The Bahamas is perceived by travelers.
Impact of Government Support
A printing subsidy would allow Up & Away to:
• Maintain affordable advertising rates for local and Family Island businesses
• Ensure equitable national coverage and content diversity
• Invest in Bahamian creatives and media talent
• Support ongoing public messaging for national campaigns
• Offset cost volatility and secure long-term viability of the publication
REVENUE SHARE WITH BAHAMASAIR
As the brand owner and exclusive distribution platform for Up & Away, Bahamasair plays a critical role in the success of the publication. In recognition of this contribution, the following revenue-sharing and partnership benefits are proposed:
Partnership Compensation
• 20% of Gross Print Advertising Revenue
• This share reflects BahamasAir’s value in providing:
• Nationwide and international in-flight distribution
• Brand equity and credibility
• Extended marketing reach across its digital and passenger-facing platforms
• Bahamasair Partnership Benefits
• 20% of gross ad revenue per issue
• One full-page ad in each issue
• Inclusion in all editorial review and feedback cycles
• Co-branded marketing via Bahamasair channels, including:
• Website and email campaigns
• In-flight announcements
• Airport lounge materials
• Social media platforms
PROFIT SHARE
(QUARTERLY)
Profit Share Chart based on the net revenue retained by FMG after the 20% sales commission and 20% Bahamasair share are removed from gross ad revenue.
We’re working with:
• Gross Ad Revenue: $174,350.00
• Net Revenue Retained by FMG: $104,610.00
• Total Expenses: $163,920.90
• Government Subsidy (Printing): $108,803.00
• Adjusted Expenses (Post-subsidy): $55,117.90
• Net Profit (Post-subsidy): $49,492.10
• Profit Share Split:
• FMG: 50%
• Nik Barnes: 25%
• Chester Robards: 25%
Profit Share (no government subsidy)
Starting Point
• Gross Ad Revenue: $174,350.00
• Less Sales Commission (20%): -$34,870.00
• Less BahamasAir Share (20%): -$34,870.00
• Net Revenue Retained by FMG: $104,610.00
SUMMARY:
• Without the printing subsidy, the magazine operates at a net loss of $59,310.90 per issue.
• There is no distributable profit to share among partners.
• This reinforces the critical need for government support to keep the magazine sustainable and allow for equitable profit distribution.
CONCLUSION
The detailed budget and revenue projections outlined in this document demonstrate that Up & Away is not only a culturally significant and strategically positioned national publication — it is also a commercially viable platform with the potential to generate meaningful returns for all stakeholders. With responsible cost management, diversified advertising tiers, and a strong partnership with BahamasAir, the magazine is poised for sustained success. Government support in the form of a printing subsidy will solidify its financial sustainability, allowing for equitable profit sharing, ongoing investment in Bahamian talent, and broad national exposure for local businesses and cultural stories. This model reflects a smart, modern approach to public-private collaboration — one that delivers impact, visibility, and long-term value
Room for Budget Adjustment: Conservative Print Run Option
Footnote: BahamasAir’s fleet consists of 9 aircraft — including 4 jets (Boeing 737-700s with 138+ seats) and 5 ATR turboprops (seating 68–78 passengers) — for a total seating capacity of approximately 842. Based on this fleet size, a print run of 3,000 copies per quarter would reasonably cover all seatback insertions, replacements, and reserve stock for placements across ad buyers and government agencies -including expansion into lounges, hotels, and key tourism points.
However, the current budget is based on a 10,000-copy print run, following guidance from Wilfred Mullings, Deputy Director of Sales and Marketing at Bahamasair, who advised that this reflects the airline’s historic average for in-flight magazine distribution.
Should the budget require adjustment, a more conservative print quantity of 3,000 copies per issue/ quarter remains a viable option. This approach would still ensure consistent in-flight presence and controlled distribution while aligning more closely with operational capacity and actual usage.
Importantly, even at a reduced print volume, we continue to recommend a government subsidy to offset printing costs, as printing remains the most significant and fixed production expense. Local print quotes average approximately $32.00 per magazine, which — even at lower quantities — can pose a financial barrier to sustainable production without public support.
DIGITAL & INTERACTIVE
FEATURES
Fincastle Media Group is committed to evolving Up and Away into a fully immersive, multi-platform brand experience. Building on the strong digital foundation established by the previous producers—including the interactive flipbook, QR code functionality, and bonus content like videos, behind-the-scenes features, and AR integrations—we will maintain these features while introducing bold new elements to deepen engagement and expand reach.
SOCIAL MEDIA REVAMP & EXPANSION
We propose a revamp of the existing Facebook and Instagram platforms, with a fresh visual identity, strategic posting cadence, and improved content curation. These refreshed platforms will highlight destination features, reader highlights, and branded sponsor content with a more engaging and consistent voice.
Additionally, we plan to expand into TikTok to leverage the power of short-form video storytelling. This channel will showcase:
• Destination snapshots
• Crew Picks and Day in the Life segments
• Fun, shareable moments with passengers and staff
• Behind-the-scenes production snippets from the magazine team
We also propose new weekly feature series, such as:
• Meet the Passengers – Real travelers, real stories
• Crew Picks – Staff-recommended spots to eat, explore, and unwind
• Behind the Lens – A peek at how the cover stories and photo shoots come together
LAUNCH OF A COMPANION WEBSITE OR BLOG
To further enhance digital touchpoints, we recommend developing a dedicated microsite or blog, integrated with Bahamasair’s existing digital ecosystem. This platform will feature:
• A searchable archive of past editions
• Curated travel guides and itineraries
• Interactive ad space and partner showcases
• Bonus editorial content, including extended interviews and user features
• Blog updates tied to new issues, promotions, and airline news
ADDITIONAL DIGITAL ENHANCEMENTS
• Advanced QR Code Strategy with trackable metrics for advertisers and engagement reporting
• Geo-tagged destination pages linking stories with interactive maps
• Sponsored polls, quizzes, and giveaways to drive interaction
• Cross-channel promotion with Bahamasair’s official platforms to ensure brand alignment
By revitalizing the digital ecosystem around Up and Away, FMG will not only deliver an enhanced reading experience but also expand the magazine’s influence across platforms, turning casual readers into engaged brand ambassadors.
UP & AWAY
MARKETING PLAN
OBJECTIVES
1. Increase Reader Engagement
Create an irresistible, in-seat reading experience that keeps passengers flipping pages.
2. Attract & Retain Advertisers
Position Up & Away as a premium ad platform through robust packages and results-driven offerings.
3. Elevate Brand Perception
Reflect Bahamian excellence, innovation, and creativity on every page.
4. Drive Digital Integration
Extend engagement beyond the aircraft with QR codes, social content, and web extensions.
TARGET AUDIENCES
Primary
• Bahamasair passengers (local + international)
• Business travelers, tourists, and frequent flyers
Secondary
• Advertisers (local brands, tourism boards, luxury goods, government)
• Caribbean culture & travel enthusiasts
DESTINATION CONTENT STRATEGY
Showcasing the Islands of The Bahamas
FMG will travel to Bahamasair destinations to authentically tell stories, build island-specific coverage, and enrich magazine and social content.
Objectives
• Highlight underrepresented islands and communities
• Generate original visual + editorial content
• Offer local businesses inclusion opportunities
• Strengthen Bahamasair’s family-island presence Content Created Per Destination
• 1–2 feature articles
• 10–15 high-res images
• 3–5 social video clips
• 1 behind-the-scenes segment or blog
• All visual assets (photo & video) shared with Bahamasair Marketing Team
Sample Travel Schedule
Month Destination Focus
May Exuma Eco-tourism, luxury, yachting
July Abaco Recovery & resurgence
Sept Long Island Culture, food, heritage
Nov Grand Bahama Festivals, fashion, innovation
Jan Cat Island Roots, music, wellness
Strategic Partners
• Ministry of Tourism (Family Islands)
• Bahamasair Station Teams
• Local creatives and influencers
Integration Points
• QR codes to extended travel stories
• “Follow the FMG Team” feature with travel log
• Brand-sponsored destination segments
• Interactive polls (“Where should we go next?”)
DIGITAL STRATEGY
Digital Extensions
• QR codes linking to behind-the-scenes videos, full interviews, or giveaways
• Online flipbook for digital browsing
• Bahamasair website page with back issues and featured content
Social Media Plan
• Magazine launch carousel posts
• Story teasers + countdowns
• Reels: “Inside the Issue” and “Island in 60 Seconds”
• Amplify advertiser features with branded tags and copy
Influencer / Ambassador Strategy
Bahamian travel influencers to receive early access to the issue and post reviews or behindthe-scenes content.
ISSUE RELEASE MARKETING INTEGRATION
1. In-Flight Announcements
Flight crews promote each new issue on-board.
2. Email Campaign
Sent to Bahamasair passengers, loyalty members, and advertisers.
3. Social Media
Launch graphics, quotes, stories, destination sneak peeks.
4. Website Presence
Homepage banner + dedicated Up & Away landing page.
5. Advertiser Amplification
Provide partners with templates and assets to announce their inclusion.
6. Airport Terminals
Posters, QR codes, and digital screens near gates and lounges.
7. Media & PR
Quarterly press releases to national and regional media outlets.
LOGO & BRAND REFRESH Why Now?
To reflect the modern, elevated direction of Up & Away, a subtle but sophisticated logo refresh is recommended.
Elements
• Sleeker, travel-forward logo
• Color palette inspired by sea, sun, and sky
• Adaptable lockups for print, web, and merch
• Optional submark (e.g., compass, island silhouette)
MARKETING SUPPORT FROM BAHAMASAIR
To boost visibility, ad performance, and overall readership of Up & Away, Bahamasair will contribute marketing support across its owned channels. This enhances the value proposition for advertisers and reinforces the partnership.
Examples of Expected Marketing Support
1. In-Flight Promotion
Inclusion in flight attendant announcements:
• “Up & Away magazine is available in your seatback pocket—featuring the best of The Bahamas and beyond.”
• Branded messaging via the in-flight safety video or PA system (if feasible)
2. Website Integration
• Placement of the magazine on the Bahamasair homepage
• Dedicated section under the “Media” or “Travel Experience” tab
• Clickable digital edition for passengers to preview online
3. Email Marketing
• Placement of the digital magazine in Bahamasair’s monthly customer email blasts
• Solo feature during launch week of each issue (e.g., “Explore the new Up & Away issue!”)
4. Social Media Promotion
• Minimum 1 post per month across Bahamasair’s official Facebook and Instagram
• Instagram story teaser or carousel preview of featured articles
• Optional TikTok or Reels content showcasing behind-the-scenes of magazine production or interviews
Lounge & Airport Placement
• Display copies at VIP lounges and partner
check-in counters
• Branded magazine stands at high-traffic locations in key terminals (domestic and international)
5. Public Relations Support
• Mention in Bahamasair press releases or partner newsletters
• Inclusion in talking points for executive interviews or public speeches (e.g., tourism briefings)
6. Co-Branded Campaigns
• Seasonal co-branded giveaways (e.g., “Win a featured getaway from Up & Away & Bahamasair”)
• Joint contests or destination quizzes on social media featuring advertisers from the issue
7. Internal Engagement
• Distribution and promotion through staff channels (intranet, internal newsletters) to encourage buy-in and word-of-mouth
• Encouraging Bahamasair’s own team members to follow, share, and engage with content
Enhancement: Marketing Collaboration & Asset Sharing
All visual and editorial assets (photography, video clips, graphics, and infographics) created by Fincastle Media Group (FMG) for the development of Up & Away magazine will be shared with BahamasAir’s Marketing Team for their ongoing use across social media, email marketing, in-flight promotions, and other brand communications.
Magazine Trailer Video
FMG will create a 30-second video teaser introducing each issue with fast cuts of
destinations, interviews, and standout articles — perfect for social and in-flight screens.
Analytics Dashboard for Bahamasair
Bahamasair will receive a quarterly mini-report showing engagement metrics from QR codes, social posts, flipbook views, etc., to inform future marketing.
ROLES &
RESPONSIBILITIES
BAHAMASAIR
Role: Client / Oversight
• Final approval on all content, layout, and advertising
• Provides brand guidelines and strategic direction
• Coordinates with FMG on timelines and deliverables
FINCASTLE MEDIA GROUP (FMG)
Role: Overall Project Lead
• Project management & coordination
• Handles printing, distribution, accounting, licensing
• Photography & Videography for editorial and ads
• Liaison with Bahamasair for approvals
• Oversees all other contributors and timelines
DESIGN TEAM
Lead: Nik Barnes
• Magazine layout & design direction
• Ensures visual consistency and high-quality output
• Works closely with editorial and ad sales teams
EDITORIAL TEAM
Lead: Chester Robards
• Content planning, writing, and editing
• Assigns and manages contributors (writers, photographers)
• Aligns editorial voice with Bahamasair’s brand
ADVERTISING & SALES
Structure:
• Independent or in-house sales agents
• Responsible for securing magazine ad placements
• Reports directly to FMG project manager
Commission:
• 20% commission on all ad sales
• Clear tracking system to avoid overlap & ensure transparency
• Bonus structure possible for high-performing agents
TIMELINES &
MILESTONES
UP AND AWAY INFLIGHT MAGAZINE PRODUCTION
We follow a structured and resilient quarterly production model designed to meet high standards of quality, timeliness, and collaboration. Each issue of Up and Away is produced with a detailed 12week schedule that integrates editorial planning, production checkpoints, and review milestones.
Quarterly
Production
Timeline (Adjusted for 4-Week Print Lead Time)
Week Milestone Details
Week 1 Kickoff & Planning Meeting
Finalize editorial theme, story assignments, advertising slots, and production goals with Bahamasair
Week 2–3 Content Development Writers develop articles, coordinate interviews, and collect contributor content. Ad materials also collected.
Week 4 First Content Review Draft content submitted for client and editorial review. Adjustments made. (Includes 2–3 day editorial buffer)
Week 5–6 Design & Layout
Week 7 Design Preview & Revisions
Week 8 Final Proofing & File Delivery
Content integrated into magazine layout. Photography, spreads, and ad placement finalized. (Includes 3–5 day layout buffer)
Full mockup shared with Bahamasair for feedback and final adjustments.
Final sign-off and delivery of print-ready files to printer. (Allows for 4-week print lead time and printing buffer)
Printing & Distribution Window (Weeks 9–12)
Week Milestone Details
Week 9–12 Print & Distribution
Printer completes production and shipping. Copies are staged in advance for Bahamasair aircraft distribution. (Includes 5-day printing buffer + distribution coordination)
Built-In Buffer System
To ensure on-time delivery and reduce the risk of production bottlenecks, our timeline includes the following safeguards:
• Editorial Buffer (2–3 days): Between content finalization and handoff to layout.
• Design & Layout Buffer (3–5 days): Allows for internal QA and timely client feedback.
• Printing Buffer (5 working days): Built into the print lead time to account for reprints or technical delays.
• Distribution Buffer: Early staging of printed copies coordinated directly with Bahamasair operations.
Milestone Markers for Review/Approval
• Initial Editorial Brief: Shared following the kickoff session.
• Midpoint Content Review: Client reviews all stories before design stage.
• Design Mockup Review: Full layout shared for visual and content feedback.
• Final File Sign-Off: Completed magazine approved before print submission.
• Post-Publication Debrief: Optional quarterly debrief on performance, feedback, and upcoming issue goals.
Standout Features
• Live Production Dashboard: Stakeholders receive access to a Notion or Trello board for real-time tracking.
• Advertiser Calendar Sync: Syncs ad material deadlines with internal workflows.
• Mid-Year Strategy Session: Strategic content recalibration to align with tourism cycles, national events, and seasonal goals.
• Built-In Flexibility: Capacity to accommodate late-breaking features or advertiser updates without derailing production
RISK MITIGATION
STRATEGY
To ensure smooth execution and uninterrupted delivery of the Up and Away inflight magazine, Fincastle Media Group has developed a comprehensive risk mitigation strategy that aligns with industry standards and best practices across publishing, production, and distribution.
1. BACKUP PRODUCTION VENDORS
We maintain strong, long-standing relationships with the major commercial printing houses in The Bahamas, and have also built regional relationships with printers in Florida. In the event of delays, technical failures, or capacity issues with our primary vendor, pre-negotiated relationships and print-ready templates will allow us to shift production to a secondary printer within 24–48 hours.
Best Practices Implemented:
• All layouts, pre-press files, and color proofs will be shared in advance with the secondary vendors for on-call readiness.
• Quality assurance benchmarks (color matching, paper stock, binding) will be agreed upon with all vendors.
• Monthly production check-ins are scheduled with primary vendors; as needed with backups.
2. TIMELINE BUFFERS
Our production schedule is designed with builtin time buffers at each critical stage to absorb unforeseen delays.
Buffer Details:
• Editorial buffer: 2–3 days allotted after content finalization before handing off to layout.
• Design & layout buffer: 3–5 days for internal
QA and client feedback.
• Printing buffer: 5 working days beyond standard print time to allow for reprints or technical errors.
• Distribution buffer: Coordination with Bahamasair allows for early staging of completed magazines.
This layered approach reduces the risk of bottlenecks and ensures on-time delivery, even under less-than-ideal circumstances.
3. CONTINGENCY BUDGET (5%)
A 5% contingency fund is allocated from the total project budget to accommodate:
• Emergency courier services
• Last-minute freelance or vendor support
• Equipment rental or replacement
• Reprints due to technical errors or force majeure
Governance Protocol:
• Any contingency use must be approved by FMG’s project lead and documented with justification.
• Contingency expenses are reviewed quarterly to inform future budgeting.
4. DATA BACKUP & DIGITAL PUBLISHING REDUNDANCY
All content, design files, and working documents are stored with real-time cloud syncing and scheduled backups to local drives.
Data Resilience Measures:
• Cloud Storage: All files are backed up to Google Drive and Dropbox Business with file
versioning.
• Local Backup: Weekly archives on encrypted external hard drives.
• Redundant Publishing: For digital editions, platforms like Issuu will be used simultaneously to ensure uninterrupted reader access.
Disaster Recovery Plan: In the event of data corruption or system failure, a full magazine can be restored from backup within 6 hours, minimizing downtime.
**FMG has a dedicated technical support technician on call and reliable cloud storage.
ADDITIONAL MEASURES:
Risk Review & QA
• Weekly cross-team check-ins to assess risk indicators and assign mitigation actions.
• Internal QA checklists for content accuracy, design consistency, and print-readiness.
Communication Protocol
• All stakeholders will be provided with escalation protocols.
• Shared calendars, Slack channels, and Asana task boards ensure team-wide visibility and accountability.
TRUST AND VALUE
SANDRA KEMP
Office of the Prime Minister | 242 462 5968
“Fincastle Media Group is one of the most dynamic communications partners we’ve worked with at the Office of the Prime Minister. Whether it’s a high-impact broadcast segment, digital storytelling, or written content for national platforms, their team brings strategy, creativity, and precision to every project. They don’t just deliver content—they deliver outcomes.”
STEPHEN HUNT
Managing Editor, The Tribune | 242 826 2242
“Fincastle Media Group has earned a solid reputation for excellence in media handling. Their deep understanding of the local landscape, editorial instincts, and expansive network make them a go-to for high-quality, well-positioned content. Their writing is sharp, their access is impressive, and their follow-through is unmatched.”
SOME OF OUR
New Providence Ecology Park | 242 557 0707
“Working with the Fincastle team is always easy and effortless. They’re organized, professional, and incredibly attuned to what clients need—even before we say it. From pre-production to final delivery, they make the entire process seamless, and the final product always exceeds expectations.”
TRUSTED CLIENTS
DUHIZA SWABY SMITH
Bahamasair x Fincastle Media Group
You’ve seen the vision. Here’s the value:
• A bold, refreshed Up and Away—designed to inform, inspire, and sell.
• Strategic storytelling that highlights the best of The Bahamas and Bahamasair.
• A turnkey team handling everything from content to distribution.
YOUR ROI, CLEARED FOR TAKEOFF
✓ More engaged passengers
✓ Stronger brand presence
✓ Revenue from ad sales, handled by us
READY TO ELEVATE?
Let’s book a meeting and bring this partnership to life.
info@fincastlemediagroup.com (242) 601-3315
