U.S.-Mexico Relations Draw Attention
Model
By Nicole cha Ng/acoM
Mexican
President
Claudia Sheinbaum’s preemptive measures on fentanyl and illegal immigration help defuse tariff dispute, experts say.
As the international order continues to shift under pressure from the Trump administration’s aggressive tariff policies, Mexico’s diplomatic strategy has garnered significant attention. Unlike other nations that either clash with or capitulate to President Trump, Mexico has quietly secured its national interests.
On April 25, American Community Media (ACoM) hosted a media briefing titled “U.S.-Mexico Relations and Diplomatic Models in the Trump Era,” spotlighting the foreign policy and leadership of Mexican President Claudia Sheinbaum, who has so far succeeded in securing tariff exemptions and delays from the United States.
President Sheinbaum, speakers agreed, has consistently avoided immediate and aggressive responses to new U.S. tariff announcements, instead opting for a calm and pragmatic negotiation strategy that effectively defused potential conflicts.
For example, on February 3— one day before the U.S. was set to impose a 25% tariff on Mexican goods—Sheinbaum announced via her social media channels a plan to bolster security along Mexico’s northern border. She pledged to deploy 10,000 National Guard troops to curb illegal immigration and fentanyl trafficking, proactively addressing some of Trump’s key demands. In response, the U.S. agreed to delay the tariff measures and resumed high-level negotiations with Mexican officials. In a rare public display of praise, Trump—who is otherwise known
for his blunt and forceful diplomatic approach—described Sheinbaum as an “fantastic person.” This reflected the strengthening of practical ties between the two countries, despite stark ideological differences. Notably, Sheinbaum is affiliated with MORENA, Mexico’s leftleaning political party.
Larry Rubin, president of the American Society of Mexico, stated, “President Sheinbaum has responded to U.S. demands with calm pragmatism and patience rather than emotional reactions. Recognizing that the two countries are each other’s largest trading partners, she has strategically reinforced
this economic interdependence politically.”
Other participants also noted that Sheinbaum’s diplomatic strategy has provided critical support for her ongoing domestic reform agenda.
Currently, President Sheinbaum—who enjoys an eyepopping 88% approval rating at
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sa 370,000 na mga postkard ay ipapadala na sa mga rehistradong botante para sa Unang
Superbisoryal na Distrito ng County ng San Diego na naglalaman ng kanilang mga opsyon sa pagboto para sa Ika-1 ng Hulyo na espesyal na pangkalahatang eleksyon. Ang taong nahalal ay ang magpupuno sa bakanteng puwesto ng distrito para sa natitirang bahagi ng kasalukuyang termino na magtatapos sa Enero 2029. Ang mga nakatira lamang sa distrito ang maaaring bumoto sa eleksyon. Ang Distrito 1 ay umaabot mula sa Karagatang Pasipiko sa kanluran (west) hanggang sa kabundukan ng Otay at San Miguel sa Silangan (east), at mula sa Barrio Logan sa hilaga (north) hanggang sa international border ng U.S./Mexico sa timog (south).
Kasama sa distrito ang mga lungsod ng Chula Vista, Imperial Beach, National City, at ilang komunidad sa loob ng Lungsod ng San Diego, kasama ang Barrio Logan, East Village, Golden Hill at higit pa. Kasama rin dito ang mga unincorporated na lugar ng Bonita, East Otay Mesa, Lincoln Acres, Sunnyside, at La Presa. Kung hindi sigurado na nakatira kayo sa Distrito 1, maaari ninyong tingnan sa sdvote.com. Ang maagang pagboto ay magsisimula sa Lunes, Ika2 ng Hunyo sa opisina ng Tagapagrehistro ng mga Botante sa Kearny Mesa na matatagpuan sa 5600 Overland Avenue, San Diego. Ang pagboto sa opisina ng Tagapagrehistro ay magbubukas mula ika-8 ng umaga hanggang ika-5 ng hapon mula Lunes hanggang Biyernes. Gayunpaman,
hinihikayat ng Tagapagrehistro ang mga botante na samantalahin ang kaginhawaan ng pagboto sa pamamagitan ng koreo.
Maaari kayong bumoto mula sa inyong tahanan at ibalik ang inyong binotohang balota sa koreo – hindi kinakailangan ng selyo – o sa pamamagitan ng pag-drop nito sa alinman sa 29 na mga opisyal na ballot drop box ng Tagapagrehistro na matatagpuan sa buong distrito simula Martes, Ika-3 ng Hunyo hanggang sa Araw ng Eleksyon, Ika-1 ng Hulyo. Kung nais ninyong bumoto nang personal, samantalahin ang pagkakataon para sa maagang pagboto. Simula Sabado, Ika-21 ng Hunyo, pitong mga vote center ang magbubukas araw-araw mula ika-8 ng umaga hanggang ika-5 ng hapon hanggang sa huling araw ng pagboto sa Martes,
LOS ANGELES, CA – In celebration of Asian Pacific Islander American Heritage Month, the Asian American Advertising Federation (3AF) announces the 3AF Impact 50, recognizing outstanding companies marketing to Asian Americans. This list celebrates Fortune 500 and Fortune 500 Global companies who have demonstrated exceptional commitment in engaging the 24-million strong Asian American consumer segment whose purchasing power is projected to reach $1.9 trillion in 2026.
The announcement honors and celebrates advertisers and brands that have shown a meaningful commitment to the Asian American community by developing insightsdriven creative and/or investing in media specifically targeting Asian American consumers.
3AF utilized a blend of data sources—including reports from Asian American media and community event organizers, agency updates, and iSpot video research—to identify the Impact 50 advertisers. These are brands that have invested in the Asian American audience through paid media, events, and activations in 2024.
Cheryl Lee, President of the 3AF said, "The Asian American market continues to grow as one of the most influential and impactful consumer segments in the U.S. At 3AF, we’re proud to recognize and honor the advertisers and brands that have shown a genuine commitment to this vital community through meaningful investment and culturally relevant marketing. We hope this list serves as a benchmark for industry excellence and inspires more companies to acknowledge the influence, loyalty, and purchasing power of the Asian American audience. By embracing this opportunity, brands can build stronger consumer connections, elevate brand perception, and unlock sustainable long-term growth."
The 3AF Impact 50 is alphabetical and not a ranking. Companies include:
home, according to recent polling— is spearheading extensive reforms within Mexico. Her long-term economic development plan, “Plan Mexico,” focuses on strengthening domestic industry and supply chains to stimulate the domestic market and boost consumption. She is also working to relax regulations on corporate investment and enhance incentives for private sector investment to drive economic growth.
Alberto Díaz-Cayeros, professor at Stanford University’s Freeman Spogli Institute for International Studies and former director of its Latin American Studies program, referenced a 1945 study by political economist Albert Hirschman on how nations can use their economic might to gain leverage in international politics. He argued that President Trump is leveraging tariffs as a tool to forge alliances and expand influence with neighboring countries. Díaz-Cayeros added, “Trump is increasingly aware that amid an uncertain relationship with China, American capital is flowing into Mexico.”
In 2023, Mexico surpassed China as the U.S.’s largest trading partner, with bilateral trade between the two countries reaching $840 billion in 2024, compared to $582 billion with China.
Mexican President Claudia Sheinbaum’s preemptive measures on fentanyl and
Wikimedia Commons)
