Regional consumer trend updates: Africa & Middle East

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Proportion of consumers in South Africa who say that they would like more safety assurance on the handling and manufacturing of products as a result of COVID-19

43% 29%

April 2020

24%

May 2020

29%

July 2020

February 2021

Source: COVID-19 survey, Q1 2021 (1,000 respondents)

Proportion of consumers in South Africa who say that they are being more attentive to the country of origin of products as a result of COVID-19

32%

April 2020

55%

63%

July 2020

February 2021

40%

May 2020

Source: COVID-19 survey, Q1 2021 (1,000 respondents)

Regional consumer trend updates: Africa & Middle East | 7


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