AstheofficialdigitalmarketingproviderbroughttoyoubytheorganisersofVitafoods Europe,Smartcoregivesexhibitorsthecompetitiveedgetheyneedtostandout. We provide exclusive access to organiser-verified visitor data and connect exhibitors with event attendees through impactful digital campaigns that deliver measurable ROI. This guide shares proven digital marketing strategies, compiled by our digital marketing and sales experts, to help you reach, engage, and convert your buyers before, during, and after Vitafoods Europe.
Why is Digital Marketing Essential for Vitafoods Europe Exhibitors?
In-person B2B events like Vitafoods Europe provide a prime opportunity to connect with buyers, but standing out among hundreds of exhibitors requires a strategic digital marketing approach. A strong strategy will not only maximise your event ROI but also help you reach your target audience online, build pre-event awareness, drive stand traffic and engagement during the show, and maintain momentum after the event.
3. Generating Leads Before and During Vitafoods Europe
Capturing high-quality leads at Vitafoods Europe ensures that your participation translates into measurable business opportunities and investment. A strategic lead generation plan helps you engage the right attendees and build valuable connections that extend beyond the event.
Key Benefits: Maximises ROI from your exhibiting presence at the event
Creates a pipeline of potential customers
Facilitates meaningful interactions with decision-makers
3.1 Content Marketing for Lead Capture
Providing attendees with valuable, informative, and relevant content encourages them to share their details. Whitepapers, industry reports, and exclusive webinars can serve as compelling lead magnets to collect valuable contacts.
Social media can be a powerful lead generation tool when used to drive engagement before and during the event. Running targeted campaigns, hosting live Q&As, and promoting lead capture forms can help attract the right prospects.
Recommended Strategies
Use LinkedIn Lead Gen Forms to collect
attendee information
Run social media contests or giveaways that require sign-ups
Share exclusive event-related content in exchange for contact details
3.3 On-Site Lead Collection
Once at the event, exhibitors need a solid plan for collecting and qualifying leads efficiently. Maximise your stand’s lead capture potential using digital tools and engagement tactics to gather high-quality contacts.
Best Practices for OnSite Lead Capture:
Use lead scanning tools to capture and categorise contacts
Offer exclusive product demos in exchange for attendee details
Create interactive experiences (quizzes, games) to encourage sign-ups
How to Successfu Reach Eve Attendees with Digital Marketing
1. Targeted Emails
Targeted emails are a powerful way to connect with relevant buyers looking for you. Segment your audience by criteria such as industry, job title, and location. Craft emails with compelling content, a strong call-to-action (CTA), and an eye-catching subject line to drive engagement and conversions.
2. Banner Advertisements
Boost your visibility by placing banner ads on websites frequented by Vitafoods Europe attendees. This helps you get in front of the right audience during a time that matters most. Showcase your brand with attractive visuals, concise messaging, and a clear CTA to drive traffic to your event landing page.
3. Targeted Ads
Targeted ads are an efficient way to reach potential buyers. By using cookies, these ads follow decision-makers who have visited relevant B2B websites, ensuring your message is seen by those actively searching for nutraceutical solutions, increasing your chances of conversion.
4. Sponsored Content
Position your brand as a thought leader with sponsored content. Promote articles, interviews, case studies, or videos on trusted B2B platforms. Partnering with relevant media allows you to reach a highly engaged audience, build credibility, and increase visibility around your event participation.
Utilising Vitafoods Europe VisitorData forTargeted Marketing
Understanding Vitafoods Europe 2025 Audience
Every edition of Vitafoods Europe attracts a unique audience of decision-makers from across the nutraceutical industry. To maximise your marketing impact, it’s crucial to understand visitor demographics and key interests. While this chapter provides an overview of current trends, stay tuned to Smartcore’s blog for fresh insights and updates ahead of the next Vitafoods Europe.
With over 25,500 professionals from 160+ countries, Vitafoods Europe is a prime opportunity for exhibitors to connect with highlevel decisionmakers.
Key Visitor Insights:
Primary Business Activity
Top Countries
Top Job Levels
Main Reasons to attend Vitafoods Europe
2025
This valuable data can greatly benefit your digital marketing efforts and help you unlock valubale business opportunities at the event
Event Post-event content, such as photos, videos, and key takeaways, can be shared via social media and newsletters to maintain engagement.
4. Create a Wrap-Up Publishing a postevent recap that includes industry trends and insights positions your company as a thought leader while providing value to potential buyers.
5. Conduct Post-Event Surveys
Gathering feedback from attendees helps refine future marketing efforts nd provides aluable insights to buyer references.
6. Follow Up with Sales Leads
Prioritise warm leads and nurture them with relevant resources, solutions, and personalised follow-ups.
7. Schedule Meetings and Calls
Timely follow-up meetings help convert leads into long-term business partners. Be proactive in scheduling conversations with key prospects.
Vitafoods Europe presents a unique opportunity to showcase your brand, connect with decision-makers, and drive business growth.
Now you have the insights to take action; but if you want to elevate your event marketing strategy, we’re here to help.
By implementing a strategic digital marketing plan leading up to the event –leveraging targeted emails, sponsored content, and audience insights – you can boost your success during the event. And remember, post-event nurturing ensures that your connections evolve into lasting partnerships and tangible ROI.
As the official digital marketing provider brought to you by the organisers of Vitafoods Europe, don’t hesitate to get in touch. Discover how our smarter solutions can optimise your digital marketing strategy and maximise your impact at Vitafoods Europe and beyond!
