Proportion of consumers who deem themselves to be in bad health (2020)
14%
8%
Nigeria
South Africa
9%
Saudi Arabia
Source: Personalised nutrition survey, Q3 2020 (3,000 respondents)
Proportion of consumers who plan to make improvements to the following areas of their health over the next twelve months (2020)
Nigeria
South Africa
Saudi Arabia
My general health and wellness
78%
76%
41%
My cognitive/mental health
64%
50%
57%
My digestive health
63%
49%
58%
My energy levels
45%
58%
43%
My eye health
13%
16%
17%
My heart health
70%
69%
75%
My immunity
68%
57%
59%
My joint/bone health
34%
27%
24%
My muscle health
10%
10%
12%
My skin/nail/hair health
11%
25%
29%
My sleep habits/health
25%
21%
41%
My weight/waistline
35%
34%
50%
Source: Personalised nutrition survey, Q3 2020 (3,000 respondents)
Regional consumer trend updates: Africa & Middle East | 5
