Proportion of consumers who say that they want products that genuinely excite them when eating and drinking at foodservice outlets (2020)
79%
76%
72%
Nigeria
South Africa
Saudi Arabia
Source: Foodservice survey, Q2 2020 (3,000 respondents)
What can foodservice outlets do to better capture your attention? Top five answers
Nigeria
South Africa
Saudi Arabia
Promoting food and drink from part of the globe that I am unfamiliar with
82%
78%
54%
Through taking an active stance on food waste
75%
78%
50%
Through promoting ethical and responsible causes
73%
67%
46%
Through good word of mouth about the outlet
48%
62%
58%
Social media activity
61%
37%
49%
Source: Foodservice survey, Q2 2020 (3,000 respondents)
Regional consumer trend updates: Africa & Middle East | 23
