Proportion of consumers who say that they are interested in food and drink products that are customized to meet their individual nutritional needs (2020)
82%
77%
73%
Nigeria
South Africa
Saudi Arabia
Source: Personalised nutrition survey, Q3 2020 (3,000 respondents)
Why are you interested in such products? Consumers interested in such products Top five answers Nigeria
South Africa
Saudi Arabia
To stay healthy as I get older
78%
65%
79%
To relieve my concern about getting an illness/disease
87%
56%
71%
To maintain a good quality of life
66%
78%
65%
To improve my energy levels
66%
64%
49%
To improve my immunity
75%
52%
51%
Source: Personalised nutrition survey, Q3 2020 (3,000 respondents)
Regional consumer trend updates: Africa & Middle East | 21
