Regional consumer trend updates: Africa & Middle East

Page 15

Proportion of consumers who say it is important that products are 100% natural (2019/2020)

84% 82% 78% 76% 74%

Egypt

Kenya

Nigeria

South Africa

Saudi Arabia

Source: Clean label and naturalness survey, Q1 2019/Q1 2020 5,000 respondents)

Proportion of consumers who say that they are concerned about ingredients that sound chemical (2019/2020)

74%

71%

67%

64%

59%

Egypt

Kenya

Nigeria

South Africa

Saudi Arabia

Source: Clean label and naturalness survey, Q1 2019/Q1 2020 (5,000 respondents)

Regional consumer trend updates: Africa & Middle East | 15

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Eating out, dining in: Consumers want genuine innovation within the foodservice market

3min
pages 23-24

Menu for me: Consumers want customised solutions to deal with their health goals

2min
pages 21-22

Natural blueprint: Consumers want reassurance that ingredients are real and authentic

2min
pages 15-16

The earth is clear: Consumers are looking to take steps to try and reverse damage done to the environment

2min
pages 19-20

The power of plants: Consumers are switching to plant-based alternatives as they look to moderate their intake of meat and dairy products

2min
pages 11-12

Safe and secure: Risk averse consumers want reassurance over product safety

2min
pages 7-8

Rediscovering health: Consumers are looking to boost their immune health in order to minimise their risk of vulnerability to disease and illness

2min
pages 9-10

Taste first, think second: Consumers want products that challenge their sensory perceptions

2min
pages 17-18

Better for you, not best for you: Consumers want products that they deem to be guilt-free and conveniently nutritious

2min
pages 13-14

Proactive living: Consumers in Africa and Middle East are taking a more proactive approach to health maintenance

2min
pages 5-6
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Regional consumer trend updates: Africa & Middle East by figlobalinsights - Issuu