Proportion of consumers who say that they follow a diet based around avoidance/moderation of meat and/or dairy (2019/2020)
25%
25% 21%
13%
Nigeria
South Africa
Saudi Arabia
UAE
Source: Meat and plant-based protein survey, Q3 2019/Q2 2020 (4,000 respondents)
Reasons why consumers follow a diet around meat avoidance/moderation (2019/2020) Consumers who follow such a dietary plan Top five reasons
Nigeria
South Africa
Saudi Arabia
UAE
Concerns over animal welfare
61%
63%
43%
33%
Environmental concerns
60%
70%
56%
49%
I associate eating less meat with
82%
79%
53%
67%
51%
56%
50%
17%
67%
50%
41%
30%
being healthier I believe eating meat leads to heart health problems I believe eating meat leads to weight gain
Source: Meat and plant-based protein survey, Q3 2019/Q2 2020 (4,000 respondents)
Regional consumer trend updates: Africa & Middle East | 11
