TABLE 04 05 06 08
Board of Directors Welcome Charitable Giving Grant Cycle
12 18 24 34
Wishes for Teachers Legacy Projects Player Outreach Season Events
54 58 66
Community Recognition About Fiesta Bowl Community Impact Map
Andrew Stegen Ann Damiano Brett Benton Bryan R. Sperber Chuck O’Connor Dawn Rogers Denise Seomin Dr. Javier Cárdenas
Gary Hanson Glenn Wong Gonzalo de la Melena James Hatfield Jim Phillips Judy Bernas Kelly Mero Marchelle Franklin
Marcus Sipolt Mark Fast Mike Hecomovich Mike Wilcox Nikki Balich Patrick Barkley Rachel Sacco Randal Norton
Ray Artigue Richard Horn Rob Longo Ron Minegar Steve Leach Tim Brown Tom O’Malley
WELCOME The Fiesta Bowl is truly “More Than Just a Game™,” as Fiesta Bowl Charities celebrates another year of creating positive impact throughout the state of Arizona. Since 1971, Fiesta Bowl Charities has had the fortunate opportunity to serve thousands of Arizona nonprofits, giving back to organizations that contribute to the success of their communities through youth, sports and education. This past season, Fiesta Bowl Charities donated $2.5 million to 60 deserving nonprofits across the state. Through its two annual bowl games in the Valley, the PlayStation® Fiesta Bowl and the Cheez-it® Bowl, as well as community events throughout the year, Fiesta Bowl Charities has given $12.5 million to the Arizona community in the last eight years and is the most charitable bowl game in college football. In addition to the charitable organizations who receive funding, $1 million was donated through the Fiesta Bowl Charities Wishes for Teachers, powered by DriveTime program. Through random selections, 200 Arizona teachers received a $5,000 grant to support their classroom, directly benefiting more than 50,000 students. Thank you to the incredible support of our fans, partners, volunteers, board, committee, ambassadors and staff. Without you all, none of this would be possible. Thank you to all.
“The basketball court will save the lives of the children and adults through exercise. The court allows a safe area to join friends and family in day and night recreation.” John Yonushonis, Saint Anne Mission
“Thanks to the generous support of Fiesta Bowl Charities, 70 vulnerable children in kindergarten through 6th grade had a safe and nurturing place to spend hours after school and during the summer.” Paula Kipp, Corporate & Foundation Grants Manager, A New Leaf
"With the support of Fiesta Bowl Charities, Future for KIDS’ Discover Your Future program has provided caring mentors this school year to more than 350 students who have experienced one or more adverse childhood experiences.” Madonna Bistany, Executive Director, Future for KIDS
GRANT Fiesta Bowl Charities donated $2.5 million in charitable giving during the 2018-19 Fiesta Bowl season to nonprofit organizations in Arizona for the second year in a row.
Fiesta Bowl Charities, our Board of Directors and entire organization are honored that we can enhance the lives of Arizonans through this increased level of funding that sets a new standard. Our three pillars of youth, sports and education drive everything we do, including determining where this money was distributed. MIKE NEALY, EXECUTIVE DIRECTOR OF THE FIESTA BOWL
Saint Anne Mission
OCTOBER 25, 2018 Wishes for Teachers Powered by DriveTime Draft Day
WISHES "We are a very proud partner with Fiesta Bowl Charities, motivated by their Wishes for Teachers initiative. Engaging with them on their commitment to education inspires us as an organization. Our social responsibility is our dedication to the community and future generationsâ€Śâ€? Don Reese, CEO DriveTime
COMMUNITY IMPACT PROJECT FUNDING OVERVIEW Through the Fiesta Bowl Charities Wishes for Teachers, powered by DriveTime program, 200 Arizona teachers received $5,000 in DonorsChoose.org project funding to bring their classroom dreams to life.
â€œThank you for your help and everything you do to make an impact in our students and teachers lives. I cannot begin to express what this means to us and I appreciate everything we have received via your generosity. Once again thank you, with your help we have gotten a huge jump start on revitalizing our Physical Education Department.â€? Coach Wright, Grades 9-12 | Mesa, AZ
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“The Fiesta Bowl has done a fabulous job of giving back. Wishes for Teachers illustrates how much impact you can have on a community. Hats off to the Fiesta Bowl for a great program that’s a fabulous success story.” Jerry Colangelo
OCTOBER 25, 2018 Fiesta Bowl Charities Wishes for Teachers, powered by DriveTime provided $1 million this fall to 200 deserving teachers throughout the state of Arizona. By submitting online applications, Arizona K-12 teachers in public and charter schools were eligible to receive $5,000 each to fulfill their classroom wish. By random selection, 200 teachers received a grant during the first-ever “Draft Day,” as Arizona community champions, celebrities and the college football community called the deserving teachers to give them the exciting news.
"Thank you for making this opportunity to every teacher in AZ. I know how amazing this Wish is and the number of students that will benefit this year and for the next 2 years. Math books are an everyday necessity. Having an in-class computer for research, printing and typing allow 100 students to publish their writing. My kids thank you and I thank you!" Ms. Martin, Grades 4-6 | Phoenix, AZ
DECEMBER 1, 2018 Playground Build at ARCH Phoenix, Arizona
MARCH 15, 2019 Field Donation Bullhead City, Arizona
MARCH 23, 2019 Playground build at Prescott Boys & Girls Club Prescott, Arizona
JULY 2019 SAAVI Community Resource Room Phoenix, Arizona
“It’s just a wonderful thing to see everybody working together and people not knowing anyone and banding together and making this all happen.” Vera Martinez, ARCH Program Director
DECEMBER 1, 2018 + MARCH 23, 2019 Fiesta Bowl Charities partnered with KaBOOM! to build two new playgrounds in the state of Arizona during the 2018-19 grant cycle, providing more than 6,000 children with beautiful playgrounds in their communities.
“The Boys & Girls Clubs of Central Arizona are honored to be the recipient of a generous gift from Fiesta Bowl Charities. This new playground is so much more than a place to play. It is the first step in our plans to address the wait list in Prescott, allowing us to serve more families who need us most. We are thrilled to be sharing this gift with all of our Prescott area neighbors - a beautiful new space for our community to enjoy for years to come.” Nicole Kennedy, Boys & Girls Club Interim Executive Director
FIELD DONATION MARCH 15, 2019 Fiesta Bowl Charities donated the game field from the Cheez-It Bowl to Bullhead City, 80,000 square feet of turf was recycled and installed at Rotary Park. The $250,000 legacy project included a new field, field goals, bleacher revitalization, and a brand new scoreboard. In partnership with BHHS Legacy, now thousands of kids have a safe place to call their home field.
DECEMBER 24, 2018 TCU Team Outreach
DECEMBER 25, 2018 Cal Team Outreach
DECEMBER 29, 2018 LSU Team Outreach
DECEMBER 30, 2018 UCF Team Outreach
PLAYER OUTREACH DECEMBER 24, 2018 The Texas Christian University Horned Frogs celebrated the holiday season alongside 120 children from the Muscular Dystrophy Association at Main Event Tempe. Players were teamed with the children as they played arcade games, battled one another in laser tag and bowled. Before leaving, each child was given a TCU poster card, TCU gear and memories to last a lifetime.
â€œWe had a grandparent share that the player outreach event was the first time she had seen her grandson smile in months. We are beyond thankful to the Fiesta Bowl and TCU for the opportunity to create lifelong memories for the kids we serve.â€? Sarah Levin, Executive Director, Muscular Dystrophy Association (MDA)
PLAYER OUTREACH DECEMBER 25, 2018 On Christmas morning, University of California, Berkley student-athletes volunteered their time with the Salvation Army at the annual Christmas Dinner with more than 5,000 guests at the Phoenix Convention Center. The players assisted with serving a hotcooked meal, painting nails and assembling crafts. The 2,500 children left the one-of-akind holiday celebration with a toy, a Cal poster card and Golden Bears autographs.
â€œThe young men are always so humble, giving and engaging. The smiles they create and the joy they bring are a phenomenal part of the celebration, for which everyone is extremely grateful.â€? Scott Johnson, Public Relations Director, The Salvation Army Southwest Division
PLAYER OUTREACH DECEMBER 29, 2018 Louisiana State University student-athletes put their skills to the test during the Day of Play at Notre Dame Prep with over 120 children from both Future for Kids and HopeKids Arizona. Kids and players were split up into groups as they rotated through stations of football, soccer, dizzy bat, tug of war and the PlayStation gaming truck. Each participant was given a PlayStation bag filled with sunglasses, shirts and a commemorative PlayStation Fiesta Bowl LSU poster card.
“The Fiesta Bowl Day of Play with LSU and Future for Kids was a wonderful event that brought children together from all steps of life and reminded us that playing sports can be for everyone! It does not matter if you are in a wheelchair, if you have cancer or if you live in a foster home. The Fiesta Bowl treats all children with dignity and gives them the opportunity to play alongside college athletes for a once-in-a-lifetime opportunity.” Kimberly Trichel, Executive Director – HopeKids Arizona
PLAYER OUTREACH DECEMBER 30, 2019 The Knights took the field at Scottsdale Community College alongside some of our brave men and women from VetTix and their family members. They rotated through stations of football drills conducted by coaches from Positive Coaching Alliance, and enjoyed the PlayStation gaming truck for some friendly competition. The participants walked away with PlayStation gift bags, hats and signed UCF poster cards.
" Our Lerner & Rowe Gives Back foundation was created on the belief that together we can do more to create lasting, positive changes within our communities. Through our partnership with Fiesta Bowl, we were able to do just that by taking an active role in the UCF team military outreach day. A 00 DM VET3 13IT ON TIX 200 E .OR 8 G
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Kevin Rowe, Founder/Partner at Lerner & Rowe
â€œWe had such an amazing, unique experience at the Fiesta Bowl Bootcamp with the UCF players! My son very much enjoyed it! We cannot thank you enough! Thank you Fiesta Bowl and everyone else involved!!!â€? Richard, United States Marine Corps Veteran, served from 1995-2003
APRIL 14-15, 2018 Fiesta Bowl 3 On 3 Classic
AUGUST 21, 2018 Kadima.Ventures Fiesta Bowl Kickoff Luncheon
SEPTEMBER 28, 2018 Spirit's Birthday Party
OCTOBER 13, 2018 Youth Football Clinic
OCT 31 - NOV 2, 2018 Wells Fargo Fiesta Bowl Par 3 Challenge
DECEMBER 13, 2018 Operation Santa Claus
DECEMBER 29, 2018 Desert Financial Fiesta Bowl Parade
JAN/FEB 2019 Honeywell Fiesta Bowl Aerospace Challenge
3 ON 3 CLASSIC APRIL 14-15, 2018 The Fiesta Bowl 3 on 3 Classic is an outdoor streetball basketball festival held at Westgate Entertainment Center on April 14-15, 2018. This event was a new platform that promotes the spirit of competition and raises money for Special Olympics Arizona Unified (inclusive) programs. With 16 divisions of four-person teams competing, opening the event to players of all skill level, age, gender and ability, all teams played a minimum of three games and the opportunity to become court champion! Winners of the Elite and Unified Divisions earned tickets and on-field recognition at the 2019 PlayStation Fiesta Bowl.
KICKOFF LUNCHEON AUGUST 21, 2018 Every year, college football fans in the Valley of the Sun look forward to the Fiesta Bowl Kickoff Luncheon to get ready for the season ahead. In addition to an exciting presentation from college footballâ€™s biggest names, attendees are treated to lunch, exclusive ticket packages, photo opportunities and much more. This year, we proudly hosted legendary former Oklahoma head football coach Bob Stoops as our 2018 keynote speaker.
BIRTHDAY PARTY SEPTEMBER 28, 2018 On September 28, approximately 120 kids from 10 different Phoenix-area Boys & Girls Clubs gathered for Spirit’s Third Annual Birthday Party. The Fiesta Bowl’s official mascot hosted children who competed in friendly games of flag football under the lights at the Jerry Colangelo Boys & Girls Club. Fiesta Bowl Charities surprised the Boys & Girls Club of Metro Phoenix with a check for $1,000 for new sports equipment for their club.
“Hosting Spirit’s Birthday with Boys & Girls Clubs of Metro Phoenix kids has become one of the most memorable traditions for our youth. This exciting game connects BGCMP members to their favorite local colleges and professional teams' mascots. The game is not only one of the most fun days of the year, it truly supports our work to create post-secondary pathways for kids and teens.” Marcia Mintz, CEO of Boys & Girls Clubs of Metro Phoenix
FOOTBALL CLINIC OCTOBER 13, 2018 More than 300 kids from the Salvation Army Kroc Center, Boys & Girls Clubs, Luke Air Force Base and Fighter Country Patnership participated in the Fiesta Bowl Youth Football Clinic. The free non-contact clinic was led by former NFL wide receiver James Jones, coaches and Notre Dame Prep High School football team.
“We are fortunate to have the opportunity to host a Fiesta Bowl football clinic. The big-name players have the kids in awe, and the Fiesta Bowl staff brings a lot of energy and enthusiasm. It’s an extremely well-organized clinic and is all about the kids having fun while learning football fundamentals.” Maj.George Rocheleau, The Salvation Army Ray & Joan Kroc Center Phoenix South Mountain
PAR 3 CHALLENGE PRESENTED BY KADIMA.VENTURES
OCTOBER 31 - NOVEMBER 2, 2018 Wells Fargo Fiesta Bowl Par 3 Challenge presented by Kadima.Ventures is a hole-in-one contest unlike any other hosted at the picturesque Short Course at Mountain Shadows. Played as a scramble-style tournament, foursomes compete for a chance to win a prize on every hole and four lucky golfers from each round earned a chance to swing for a million dollars! As part of the event, eight media personalities took a swing to earn $2,000 for a local charity. Veterans Heritage Project, NotMyKid, Ryan House, Elevate AZ, Phoenix Childrenâ€™s Hospital, Amanda Hope Rainbows, Future for Kids, Franciscan Renewal Center, A New Leaf, Homeward Bound and Playworks Arizona were all represented. CBS5 anchor Sean McLaughlin hit the ball closest to the pin, resulting in a $2,000 donation to Franciscan Renewal Center.
FIESTA BOWL PARADE PRESENTED BY CHEEZ-IT
DECEMBER 29, 2018 The Desert Financial Fiesta Bowl Parade, presented by Cheez-It® showcased a pageantry of brilliantly colored floats, giant balloons, equestrian units, charitable groups, local celebrities and marching bands that made their way down the two-mile route through Central Phoenix. Every year, a combination of more than 2,500 men, women, children, floats, balloons and animals participate in the Desert Financial Fiesta Bowl Parade.
100,000+ S P E C TAT O R S
“ W H AT A R I Z O N A M E A N S TO ME.”CHILDREN SENT I N T H E I R D R AW I N G T O DESERT FINANCIAL
MARSHAL MICHAEL BIDWILL, PRESIDENT OF THE ARIZONA CARDINALS
“I am incredibly flattered to serve as Grand Marshal of the Fiesta Bowl Parade this year, particularly after reviewing the list of previous honorees. The Fiesta Bowl’s impact on this community extends far beyond simply staging elite college football games. These contributions reflect a year-long commitment that has made the Fiesta Bowl such an iconic and respected institution and I’m proud to join them.” Michael Bidwill
S E N AT O R J O H N M C C A I N
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SANTA CLAUS DECEMBER 13, 2018 Hosted by Dick’s Sporting Goods in partnership with USAA, 22 children with parents deployed on active military duty military experienced their own Christmas miracle. This event would not have been possible without Fighter Country Foundation who support Airmen and their families. Every participant was given a $300 Dick’s Sporting Goods gift card and was partnered with a USAA volunteer to have as a personal shopper. Along with memories that will last a lifetime, these special kids went home with new sports equipment, bikes, trampolines, fashionable clothes and more.
“Each year just gets better and better and the kids never surprise us. Our mission is to support the military members and their family members and it’s very nice to have partners like the Fiesta Bowl that share that same mission giving back to the military.” Latasha Causey, USAA Director of Phoenix Site Operations
AEROSPACE CHALLENGE PRESENTED BY KADIMA.VENTURES
JANUARY 24 - 29 + FEBRUARY 9, 2019 The Honeywell Fiesta Bowl Aerospace Challenge, presented by Kadima.Ventures is the largest extracurricular STEM program for grade school and junior high school students in the state. Students create a scale model and written report about an International Logistics Mission to colonize Phobos, a moon of Mars. The primary purpose of this mission is the development of a plan to establish a sustainable base on Phobos with minimum support from Earth.
2019 Honeywell Fiesta Bowl Aerospace Challenge Winners: Trinity 9 Ss. Simon and Jude Cathedral School Phoenix, Arizona
50/50 RAFFLE Fiesta Bowl Charities raised a combined $101,000 during the 2018-19 PlayStation Fiesta Bowl and 2018 Cheez-ItÂŽ Bowl games! This funding will support various nonprofits across the state throughout the upcoming year. Thank you 50/50 raffle volunteers!
EVENTS JULY 20-22, 2018
FEBRUARY 1-3, 2019
Fiesta Bowl Lori Piestewa National Native American Games
Fiesta Bowl Gymnastics Meet
DECEMBER 27-29, 2018
Boys & Girls Club State Youth of the Year
Fiesta Bowl Junior College Shootout
MARCH 26, 2019
DECEMBER 28, 2018 Fiesta Bowl FCA Breakfast
COMMUNITY SERVICE AWARD OCTOBER 27, 2018 NACDA Community Service Award presented by Fiesta Bowl National Association of Collegiate Directors of Athletics (NACDA) and the Fiesta Bowl recognized outstanding community service efforts for NACDA Division I member institutions. NACDA and the Fiesta Bowl awarded $10,000 to the University of South California for its chosen charity, LA’s Best. The award was presented at halftime during the USC-ASU football game on October 27, 2018.
NACDA McLendon Award presented by Fiesta Bowl For the second straight year, the Fiesta Bowl partnered with NACDA to award the John McLendon Minority Scholarship to a student from an Arizona-based four-year institution. This year’s recipient was Markel Leonard from Arizona State University.
CORPORATE PHILANTHROPY COMMUNITY IMPACT AWARD In October, Fiesta Bowl Charities was awarded the 2018 Phoenix Business Journal Corporate Philanthropy Community Impact Award. The award recognizes Fiesta Bowl Charities’ commitment to the community and the $12.5 million given in charitable giving over the last eight years to youth, sports and education nonprofits across the state of Arizona. “Earning this award means so much to our organization. From Wishes for Teachers to donating to charitable organizations, our mission is to use our platform to help others.” Steve Leach, Fiesta Bowl Chairman
E C O N O M I C I M PA C T I N A R I Z O N A OVER THE LAST 12 YEARS
SPIRIT Born in Phoenix, Arizona in 1971, Spirit is the official mascot and heart of the Fiesta Bowl Organization. Spirit tirelessly dedicates himself to approximately 120 appearances across the state each year. From hyping up crowds at various Arizona events to spreading joy at local schools, Spirit brings smiles and warmth wherever he goes.
VOLUNTEERISM Each year, more than 3,000 men and women donate their time as PlayStation Fiesta Bowl and Cheez-It Bowl volunteers. The heartbeat of the organization starts with the Fiesta Bowl volunteers, Ambassadors and Yellow Jacket Committee members as they work endless hours to ensure that the bowl games and community events are successful.
34,021 VOLUNTEER HOURS C O M P L E T E D B Y F I E S TA BOWL AMBASSADORS, S TA F F, B O A R D O F DIRECTORS, COMMITTEE, AND VOLUNTEERS
LEGACY PROJECT IMPACT Arizona Recreation Center for the Handicapped (ARCH) KaBOOM! Playground Build
Prescott Boys & Girls Club KaBOOM! Playground Build
Bullhead City Rotary Park Field Donation
Southern Arizona Association for the Visually Impaired (SAAVI) Community Resource Room
SCHOOLS IMPACTED BY WISHES FOR TEACHERS Acacia Elementary Adams Elementary Agua Fria High School Alta E Butler Alta Vista Elementary Amy Houston Transitional Service Center Andersen Elementary Anza Trail Elementary Arizona Agribusines & Equine Center Arizona College Prep Arizona School for the Arts Arthur M. Hamilton and Jack L. Kuban Elementary Bagdad High School Barbara Bush Elementary Barry Goldwater High School BASIS Phoenix Primary Bellair Elementary Benson High School Billy Lane Lauffer Middle Black Mountain Elementary Cactus High School Camelback High School Canyon Springs STEM Academy Casa Grande Middle School Casteel High School Centennial Middle School Cesar Chavez Community Chandler High School Cimarron Springs Elementary Clarendon Elementary Connolly Middle School Cooley Middle School Copper King Elementary Coronado High School
Cortina Elementary Desert Cove Elementary School Desert Edge High School Desert Horizon Elementary Desert Mountain High School Desert Star Academy Desert Sun Academy Desert Willow Elementary Diamondback Elementary Discovery Elementary Dobson High School Doolen Middle School East Valley Institute for Technology Edison Elementary Eliseo C Felix Emerson Elementary Entz Elementary Estrella Middle School Faith Mather Sossaman Elementary Franklin at Brimhall Elementary Freedom Elementary Frye Elementary Fuller Elementary Fulton Elementary Gallego Intermediate 4-8 Gateway Heritage Academy Glendale High School Glenn L. Downs Elementary Greenway Middle School Hale Elementary Hartford Sylvia Encinas Elementary Heritage Academy Highland High School Highland Junior High Highland Lakes Hirsch Academy
Houston Elementary School Imagine Avondale Imagine Desert West Elementary Imagine Prep Surprise Imagine Rosefield Imagine Schools at Cortez Park Indian Bend Elementary IntelliSchool - Metro Center Ira A. Murphy Elementary Isaac Middle School J Robert Hendricks Elementary J.O. Combs Middle School James W. Rice Elementary Jefferson Elementary Joseph Zito Elementary School Kenilworth Elementary School Kyrene Traditional Academy Landmark Elementary Las Sendas Elementary Laveen Elementary Legacy Traditional Lincoln Elementary Los Amigos Technology Academy Madison Elementary Mansfeld Magnet Middle School Marshall Magnet Elementary School Maryvale Preparatory Maya High School Melvin E. Sine Eelmentary Mendoza Elementary Mesquite Elementary Mesquite High School Millennium High School Mohave Accelerated Learning Center Mohave High School Moon Mountain Elementary
Morristown Elementary School Mountain Ridge High School Mountain Trail Middle School Mountain View Elementary Mountain View High School Neely Traditional Academy Noah Webster Schools-Pima O'Connor Elementary Odyssey Preparatory Old Vail Middle School Palo Verde Middle School Paradise Honors Elementary Paseo Hills Elementary Paseo Hills School Payson Center for Success Payson Elementary Pensar Academy Pierson High School Pine Strawberry Elementary Pioneer Elementary Porter Elementary Prescott Mile High Middle School Pueblo Del Sol Middle School Pueblo High School Red Mountain High School Redfield Elementary Richard B. Wilson K-8 Robison Elementary School Roosevelt Elementary Sahuaro High School San Luis Middle School Scott Libby Elementary Shadow Mountain High School Show Low Jr High School Sierra 2-8 School Silvestre S. Herrera Elementary
Simpson Middle School Sirrine Elementary School Sonoran Science Academy Sossaman Middle School South Valley Junior High Southwest Junior High Stanfield Elementary School STAR Academy Sun Valley Academy Sundance Elementary Sunnyslope Elementary Sunnyslope High School Sunset Ridge Elementary Superstition Springs Elementary Taylor Hicks School Terramar Elementary The PEAK School Thunderbird High School Tonalea K-8 Tortolita Middle School Trevor G. Browne High School Val Vista Academy Verrado Elementary Verrado Heritage Verrado High School Verrado Middle School Village Meadows Elementary Vulture Peak Middle School Walden Grove High School Weinberg Elementary West Sedona School Western Sky Middle School Westwood High School Westwood Primary Wildfire Elementary School Wilson Elementary