Photo Agency: Pictures Experience Brand: A New Phone Handset
Photo Agency: PixAngels Brand: Utilita Energy
GLAMOUR: The Henley Festival of Music is a unique black tie (formal dress) festival. In summer 2016, guests enjoying the glamourous atmosphere were offered the opportunity to pose on the red carpet for a photo taken with the new device. The activation gave festival goers the chance to impress their friends, family, other festival goers and their social media circles with their finery. Brand X Says: These mildest of props engage without spoiling the effort attendees have made to look special. The activation acknowledges that attendees are already dressed to look good and keen to share images of themselves. The cameras used here were the phone handsets of the brand being promoted – and the result is a satisfying depth of focus and quality.
Photo Agency: The Flash Pack Brand: H&M
FRIENDSHIP – Utilita Energy have sponsored many premier football team across the U.K. They used PixAngels roaming technology to help capture special moments between friends and families as they got together to support their local teams. Fans images were instantly uploading to branded galleries which allowed them to share their experience across social media. Brand X says: It’s an ‘all pile in’ moment. We like it mostly because it captures the essence of fandom. The subjects don’t care that the backdrop isn’t photogenic – it is Celtic FC, and that’s all that matters.
Photo Agency: The Flash Pack Brand: G-Star
FRIENDSHIP: Posing in a G-Star Raw store, answering the question, “What is RAW?”, these women epitomise our squad goals. The photo activation was critical to the new brand positioning for G-Star RAW’s Fall/Winter 16 campaign. We toured 5 stores over 5 days with a customised mod booth, capturing GIFs that enjoyed a share rate of 107%. Brand X Says: Once again, the Flash Pack’s fine production values and brand relevance stand out here. WINNING: One of the lucky few to be able to purchase items from the highly anticipated Kenzo x H&M launch, the photo experience thrust the instore excitement online in real-time. 265 photos were taken, with an above industry share rate of 78%. Brand X says: The high production values that The Flash Pack bring once again impress. Clever studio work makes the resulting image much more ‘on brand’
Photo Agency: #HASHTAG Brand: Wilkinson Sword
HEROISM: Brave knights at the Wilkinson Sword green-screen prepare to battle a ferocious fire-breathing dragon. Brand X says: This is the one where you don’t have to know the subject of the photo to get why it is funny. Achieving such heroics whilst waiting for a train at Waterloo makes this even better.
XIV BRAND X Spring 2017