Communication Policy LinkedIN Fiberpartner

COMMUNICATION POLICY LinkedIn

VERSION 1.0 Revised 23/07/2024

Dear Employees, I have deep respect for you as employees posting on LinkedIn as private individuals, and I greatly appreciate that you choose to share posts about your workplace and daily life. Your engagement and stories are valuable to our community and our brand.

It is important that you have the freedom to choose what you post. These guidelines are simply to ensure that we maintain the confidentiality we have with our partners and avoid sharing anything our partners do not want to be communicated publicly. I appreciate your efforts and look forward to seeing your exciting posts.

Let’s add some news to the fiber future!

/ Thomas

LinkedIN

Audience Awareness

concerns sensitive topics like sustainability. This ensures that we avoid

Be mindful of your audience’s preferences and interests when creating

mistakes and accurately represent Fiberpartner. It is also important to

content for LinkedIn. Stick to topics that are relevant to them and avoid

check with partners if they wish to be mentioned in the post. If you are

posting content that may seem distracting or irrelevant.

in doubt, always ask your nearest manager.

Use of Images and Videos

Purpose

Visual presentation is crucial for attracting attention on LinkedIn. Use

Using personal LinkedIn profiles is an effective way to communicate.

images and videos that are relevant to the topic you are addressing.

We want you to follow Fiberpartner’s communication policy to ensure our messages are clear and precise. At the same time, you should use

Tagging

language that suits you as an employee.

Tag relevant people, companies, or organizations in your LinkedIn posts when appropriate. This can increase the reach of your post and

Tone and Style

create engagement among those tagged.

When communicating on LinkedIn, tailor the tone and style to the audience of your post. For technical professionals, use relevant technical

Obtaining Permissions

terms and details that showcase our expertise and knowledge in the

If you use images or videos that include individuals or quotes from

field. When posts are aimed at a broader audience, keep the language

individuals, make sure you have obtained the appropriate permissions.

simple and easy to understand so everyone can follow. Regardless of

Additionally, remember to get approval for images and videos from

the audience, the tone should always be professional, friendly, and ap-

external partners if, for example, you have visited their company.

proachable, reflecting Fiberpartner’s values and mission, and contributing positively to our brand.

Approvals Before sharing a post on LinkedIn, ensure that it has been approved by the relevant internal parties. This may include management, the sales team, the marketing department, and legal advisors, especially when it

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