VERSION 1.0
Revised 23/07/2024
Dear Employees,
I have deep respect for you as employees posting on LinkedIn as private individuals, and I greatly appreciate that you choose to share posts about your workplace and daily life. Your engagement and stories are valuable to our community and our brand.
It is important that you have the freedom to choose what you post. These guidelines are simply to ensure that we maintain the confidentiality we have with our partners and avoid sharing anything our partners do not want to be communicated publicly. I appreciate your efforts and look forward to seeing your exciting posts.
Let’s add some news to the fiber future!
/ Thomas
LinkedIN
Audience Awareness
Be mindful of your audience’s preferences and interests when creating content for LinkedIn. Stick to topics that are relevant to them and avoid posting content that may seem distracting or irrelevant.
Use of Images and Videos
Visual presentation is crucial for attracting attention on LinkedIn. Use images and videos that are relevant to the topic you are addressing.
Tagging
Tag relevant people, companies, or organizations in your LinkedIn posts when appropriate. This can increase the reach of your post and create engagement among those tagged.
Obtaining Permissions
If you use images or videos that include individuals or quotes from individuals, make sure you have obtained the appropriate permissions. Additionally, remember to get approval for images and videos from external partners if, for example, you have visited their company.
Approvals
Before sharing a post on LinkedIn, ensure that it has been approved by the relevant internal parties. This may include management, the sales team, the marketing department, and legal advisors, especially when it
concerns sensitive topics like sustainability. This ensures that we avoid mistakes and accurately represent Fiberpartner. It is also important to check with partners if they wish to be mentioned in the post. If you are in doubt, always ask your nearest manager.
Purpose
Using personal LinkedIn profiles is an effective way to communicate. We want you to follow Fiberpartner’s communication policy to ensure our messages are clear and precise. At the same time, you should use language that suits you as an employee.
Tone and Style
When communicating on LinkedIn, tailor the tone and style to the audience of your post. For technical professionals, use relevant technical terms and details that showcase our expertise and knowledge in the field. When posts are aimed at a broader audience, keep the language simple and easy to understand so everyone can follow. Regardless of the audience, the tone should always be professional, friendly, and approachable, reflecting Fiberpartner’s values and mission, and contributing positively to our brand.
