Turkish British Magazine, English Edition, N° 3 / SEPTEMBER 2019

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N° 3 / SEPTEMBER 2019

ENGLISH VERSION

TBMAG.CO.UK

TurkishBritish A magazine for Turkish and British Business People

NEWS

BUSINESS WORLD

CITY & LIFE

AGENDA

E-Commerce from Turkey to Europe

10th UK - Turkey Business Forum

Azerbaijani fashion designers in Royal Ascot

16th Istanbul Biennial The Seventh Contınent

Energy industry meets in İstanbul

Turkcell receives two awards in London

What to do in London this summer?

Urla Design Library

Britain’s Politicians Call Home Office’s Attention to ECAA Brand New Crypto-Currency from Facebook Network of Turkish Defence Industry; SAHA İstanbul Turkey Mozaik Foundation Helps Spread Goodness Turkish Airlines: Turkey’s Most Valuable Brand

Tourism Numbers are Through the Roof For Turkey Turkey is back at the top again! European tourism statistics has shown that Turkey saw the biggest growth, exceeding 47 million visitors in 2018, a new record for the country. Turkey’s target for 2019 is 50 million visitors.

#TurkishBritishMag


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TurkishBritish

From the Editor We are the voice of Turkish and English businesspeople. Dear readers We started our journey with the aim of showcasing Turkish businessworld in England and the business ties between the two countries. The first issue of our magazine “Turkish British” received much appreciation and approval from our readers. So now, we are glad to present our brand new issue and hopefully it will be met with the same level of enthusiasm as our first. Our magazine was a hit in both Turkey and England “Turkish British” is the first and the only magazine in that is concerned with the lives and businesses of Turkish business people in England. It is thought that there are more than 70 thousand companies in England that are owned by Turkish people. That’s quite a lot for any economy, including England. We as Turkish British magazine, continue our work while keeping Turkish and British business people in the center of our focus. We would like to thank our friends, businesses and colleagues for believing in us and showing their support. Our first issue was read by more than 40 thousand people online. More than 2000 copies were downloaded as PDF files. The printed versions of our magazine were posted to many addresses and were distributed in many events and places across London. What’s in our new issue? Turkish British is full of fresh and unique topics this month. Since it is the summer season, we analyze Turkey’s tourism in our main discussion. Turkey has shown the biggest growth in European tourism activities, and it was a record year for the number of visitors received. Turkey was the second most preferred destination for British tourists in 2018, and it looks like it still is, in 2019. In this issue of our magazine, we have many interesting hot topics about businessworld, the world of arts, social life, England and Turkey. Thank you everyone, for strengthening us with your support. Enjoy our magazine…. More to follow. Ayla Torun, PhD Chief Editor 5


What’s this month in TurkishBritish TurkishBritish? British? British 22 I BUSINESS NEWS • The 10th UK – Turkey Business Forum is commencing! • Energy industry meets in İstanbul

22 20

05 I FROM THE EDITOR • From Turkish British

08 I STATISTICS • United Kingdom in Numbers

10 I AT A GLANCE • British politicians urged the Home Offi ce to fi x the unjust adjustments made to the ECAA Ankara Agreement. • Bowling & Co Solicitors are Celebrating Their 62nd Anniversary • TÜSİAD is in the U.K. • Networking Event by European Turkish Brands Association • Entrepreneurs are coming together and creating business opportunities • Turkish Campus for Turkish Education • Investment Opportunity in London by One London Property • London Build 2019 EXPO • E-Commerce From Turkey to Europe • London Bridge Project Wins an Award

40 6

26 I DOSSIER

• Tourism of Turkey exhibits an upward trend In 2018, Turkey become the European tourist destination with the best growth performance. Moreover, the country broke a record for entry volume of visitors in the same year.

BUSINESS 36 I NEWS FROM BUSINESSWORLD • New Crypto-Currency From Facebook • Network of Turkish Defence Industry; SAHA İstanbul • Opportunities for Technology Investors • Commercial Relations Between Turkey and the U.K • Two Awards for Turkcell in London • 5 Values that TurkishBank’s Prepaid Card Nakito will Add to Your Life • Turkish Airlines: Turkey’s Most Valuable Brand • “Goodness Foods’’ is Now a Turkish Brand • CampaignUp is Revolutionising WhatsApp Marketing

50 I Brands • A Piece of Advice for Small Brands During Times of Crisis


48 I E-Commerce

• What can I sel on Amazon? Do my products sell on Amazon? • UK E-Commerce Market Sector Reports Home Textiles - Cat & Dog Food sectors

58 I

Businesswomen Network

• Turkish - British cultural line: Refresh Yrslf • Solution Partner in Engineering Miracle Engineering

62 I Education

• Make your dream of studying in the UK come true!

64 I Health • Ertan Erel, a Turkish doctor in the UK National Health Service

CITY & LIFE 66 I Non-Governmental Organization • The community of optimists, Turkey Mosaic Foundation, supports goodness...

68 I City and Life • 16th Istanbul Biennial The Seventh Contınent

70 I Gourmet • Modern Mediterranean: Beso London

72 I Fashion • Azerbaijani Fashion Designers Make Debut in Royal Ascot

74 I Afternoon Tea • Ömür Yeğinsu: “The Key for Opening to the World is Rooted in Education”

76 I London

• Things to do in London

78 I Arts and Design

• Ideal designs for packaging • From the Ottoman Primary School to Urla Design Library A library dedicated to designCreative Portraits from England • Creative portraits from the UK... • Burc Talug: UX-UI Designer • Miray Cimen: Baby Photographer and Videographer • Sema Mann: Fashion Designer • Atakan Ilgazdağ: Advertisement-Film Music Producer

86 I Agenda

• “Nine Months and Ten Days”: A New Book by Almula Merter • Fiyu Opened its Wings and is Rising to the Skies

Publisher

Afiş İletişim I Doruk Ltd. - UK.

Editor-in-Chief Dr. Ayla Torun

Genel Korrdinatör Fevzi Kemal Torun

News and Content Coordinator Kevser Devecioğlu

Editors

Rahşan Gül Özge Gözke Ebru Atlan Tecirlioğlu Ayten Abbaslı

Contributors in this Issue Barış Çimen Bülnet Fidan Doruktan Türker Hakan Lamper M. Yusuf Çoban Sevgi Kaya Murat Buyurgan Teyfik Balcıoğlu Oya Tabağ Ulviyya Taghizade Umut Gündüz Zehra Aydın

Advertising and Marketing

Özge Gözke: +44 7379 833484 Serdar Şahin: +44 7592 915289 Taylan Durmuş: +44 7500 668914 Pınar Elgincan: +44 7780 014146 e-mail: contact@tbmag.co.uk

Legal Advisor Ecem Gündüz

Translations

Taylan Durmuş- Ali Köse-Evrim Ekiztaş

Design and Implementation

AFS Comms & Media I Afiş İletişim e-mail: contact@afscomms.com afscomms.com / afisiletisim.net

Contact

UK Tel: +44 (0) 20 8870 0565 +44 (0) 74 7117 9662 +44 (0) 74 9322 9001 TR Tel: +90 (0) 850 355 50 44 e-mail: contact@tbmag.co.uk tbmag.co.uk turkishbritishmag 7


STATISTICS

United Kingdom in Numbers We know that long columns written with fancy words are sometimes boring. So, let’s travel to the heart of England with short facts:

%85

England is the biggest and the most crowded of the 4 countries that make up the United Kingdom. The United Kingdom’s total population is around 60 million, 55 million of which resides in England.

2 Million

University of Cambridge is one of the oldest institutions in England. It was founded way back in 1209. The library of the University of Cambridge is home to about 2 million books.

130

There are around 130 universities in England, many of those universities are in the top 100 in the world university rankings.

Bus to the futur e

1877

8

The Championships, Wimbledon, or most commonly known as Wimbledon, is the oldest and most prestigious tournament in tennis sport. It’s been hosted by the All England Lawn Tennis and Croquet Club since 1877.

1.8 Billion

Out of the world’s 7.5 billion inhabitants, 1.8 billion speak English. English can be called the common language of the world.

38 km

X26 hauls the longest distance of all in London, carrying people from Heathrow to West Croydon and vice versa. It covers a distance of 38 kilometers (23.75 miles)


TurkishBritish

270

Total number of stations in London’s underground network.

400 km

1908

First time the noun “underground” was used to describe tube stations in London.

260 Meters

500 Thousand

With 270 stations, 5 million daily passengers and a total line length of 400 kilometers, London Underground is the world’s 11th busiest metro.

The shortest distance between two stations is 260 meters. It takes about 20 seconds to travel between Leicester Square station and Covent Garden station. Both stations are on the Piccadilly Line.

Approximately 500 thousand mice are living in London’s Underground Network.

1940

27.8 km

1000

During World War II, some parts of Piccadilly line (Holborn-Aldwych) were closed and used for the safe storage of treasures and artifacts from British Museum.

The longest tunnel on the London Underground network is the Northern Line tunnel between East Finchley and Morden, clocking in at 27.8km (17.3 miles). People who have claustrophobia might feel encaged during the travel.

Aldgate station on Circle and Metropolitan lines, is built on a massive plague pit containing more than 1000 dead bodies.

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SHORT NEWS

Support From British Politicians British politicians urged the Home Office to fix the unjust adjustments made to the ECAA Ankara Agreement.

After publishing Ankara Agreement dossier on the cover of our magazine, attempts to stop the recent changes made to Ankara Agreement still continues. Thanks to Ceftus and AOTB’s efforts, more than 20 politicians, including the Mayor of London Sadiq Khan, the leader of the Liberal Democrats Sir Vince Cable and the former leader of the Green Party Caroline Lucas, have urged the Home Office to stop the application of the retrospective changes made in ECAA Ankara Agreement’s ILR conditions.

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pen letter included signatures of politicians from six different parties. It was emphasized on the letter that the retrospective changes made to the ECAA Ankara Agreement’s ILR conditions will damage the UK’s reputation for being a stable and fair business environment. It was also underlined that these changes will have a negative impact on thousands of Turkish citizens, who contribute to the social and economical life of this country. Sir David Amess from Conservative Party, the Mayor of London Sadiq Khan , Afzal Khan, Catherine West, Kate Osamor, Lloyd Russell-Moyle, Tulip Siddiq, Alex Sobel, Kate Green, Bambos Charalambous, Virendra Sharma, Siobhain McDonagh, Sandy Martin, Rachael Maskell from Labour Party, Sir Vince Cable, Tom Brake, Layla Moran, Baroness Angela Harris and Baroness Julie Smith from Liberal Democrats, Stuart McDonald and Alison Thewliss from Scottish National Party, Caroline Lucas from Green Party and finally Joan Ryan from Change UK have all stated that the recently hardened retrospective changes are in breach of one of the main principles of Britain’s judicial system and that they should not be applied to ECAA Ankara Agreement ILR holders, who were already here and set up their businesses before the new laws were passed. 10

N°1 / JUNE 2019

ENGLISH EDITION

TBMAG.CO.UK

TurkishBritish A magazine for Turkish and British Business People

FROM THE UK

BUSINESS

CITY & LIFE

AGENDA

A Deadlock; Brexit

UK-to-world sales operation management

Best Locations for the Turkish Food in London

Stanley Kubrick: The Exhibition

Making online sales in the UK

‘Things to do’ in London in June!

Olcay Bayır’s New Album: Dream

Brexit will affect Turkish business people as well

A Long, Tough Road Between Turkey and the UK

Ankara Agreement

Turkey; The Shining Star of International Healthcare Services Investment Opportunities in the UK Traces of the Dardanelles Campaign in London

Hello UK, Hello Turkey!

The business & life magazine of Turkish and British business people “Turkish British” #TurkishBritishMag

In the Ankara Agreement dossier of our first issue, lawyers, legal experts and Turkish entrepreneurs talked about the changes made in ECAA Ankara Agreement and the consequent loss of rights.

Until March 16, 2018, Turkish citizens who settled in the UK and set up a business in the frame of ECAA Ankara Agreement were able to apply for ILR after completing 4 years in the country. On March 16, 2018, sudden changes were made to the law, introducing new conditions such as 2.389£ application fee per person, increasing the minimum of 4 years of legal employment obligation to 5 and passing language and culture tests. New rules apply retrospectively to 12.500 Turkish citizens and their families, who already started their lives and businesses in the UK, before the law was passed. They now have to wait for 5 years before obtaining the right to apply for ILR, and families with 2 children now have to pay almost 10.000£ in order to apply.



SHORT NEWS

Bowling & Co Solicitors are Celebrating Their 62nd Anniversary

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ne of the oldest law firms in London, Bowling & Co Solicitors are celebrating their 62nd anniversary. Founded by Mr. Gilbert Bowling in 1957, Bowling & Co Solicitors made it their principle to provide quality and trustworthy service to their corporate and private clients. Bowling & Co Solicitors also provide consultancy services to many corporations from many countries, particularly from Turkey. With their Turkish speaking lawyers, Bowling & Co Solicitors is the right place for Turkish companies who want to invest in England. Result Oriented Services Huseyin E. Huseyin, one of the founding partners of Bowling & Co, is one of the most important solicitors of the Turkish Cypriot community living in England. Mr. Huseyin became a partner in 2004 and he sums up Bowling & Co Solicitors’ services as “ Our main service areas are real estate investments, commercial and corporation laws, law of banking and financial laws, litigation and dispute resolution. Our personnel are experts in many different fields and are very experienced. Our services are result oriented, up-to-date and effective” Consultancy for Foreign Investors Bowling & Co Solicitors is a part of “Eurojuris International”, a network consisting of Europe’s oldest and independent law firms. Eurojuris International with its 650 cities and 50 countries wide network, enables Bowling & Co Solicitors to reach many trustworthy lawyers from all around the world, and have a broad network of lawyers at the ready, who are experts in many different fields. Bowling & Co Solicitors also provide a comprehensive consultancy service to foreign investors and corporations, who want to expand and invest in the U.K. They are also one of the founding members of UK Advisory Services (UKAS) www.bowlinglaw.co.uk 12

TÜSİAD is in the U.K.

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ÜSİAD committee, led by TÜSİADvice chairman of the board Murat OZYEGIN, visited London to strengthen the commercial ties between the two countries. Turkish Industry and Business Association TÜSİAD committee’s visit to London was mainly concerned with creating foundations for new economic partnerships between Turkey and England. Committee included vice chairman Murat Özyeğin, members of the board Nüket Küçükel, Serkan Sevim, Can Yücaoğlu, Head of TÜSİAD U.K Network Kazım Köseoğlu, TÜSİAD London Director Hasan Turunç and TÜSİAD EU Director Nur Beler Levi. On 25 and 26th of June, the committee convened with London’s business world and representatives. Main theme of the meetings were global economy, Brexit, continuity of TurkishBritish economic relationships and concrete steps to be taken in commerce, investment, technology, health and tourism. In the framework of TÜSİAD’s visit, TÜSİAD’s Leader of Global Relations & EU Can Yücaoğlu had meetings with Minister of State for Europe and Americas Alan Duncan and Prime Minister’s Special Advisor for Business Jimmy McLoughlin. Yücaoğlu also had meetings with CBI ( Confederation of British Industry) Director-General Carolyn Fairbairn and other highranking officials. Post-Brexit economic affairs of Turkey and the U.K and possible collaborations between TÜSİAD and CBI were discussed in the meetings. Both organisations are members of Business Europe, a European Businessworld Confederation based in Brussels. G20 developments, Turkey & EU relationships and issues surrounding Brexit were also discussed during meetings. The committee also had meetings with Lord Robin Janvrin ( Prime Minister’s Trade Envoy to Turkey ), Dr. Robert Barnes ( Global Head of Primary Markets ), Keir Starmer ( Shadow Secretary of State for Exiting EU ), Gordon Welsh ( Head of Business Group for UKEF ), George Hollingbery ( Minister of State for Trade Policy ), Barry Gardiner ( Shadow Secretary of State for International Trade ) and Hilary Benn ( Head of Exiting the EU Committee )


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SHORT NEWS

Networking Event by European Turkish Brands Association Founded by the European Turkish businessmen, London based European Turkish Brands Association and British & Turkish Business Association co-held a networking event and brought professionals together. The event took place at The Institute of Directors Business Centre, many were in attendance, including Cafer Mahiroğlu ( Chairman of European Turkish Brands Association ), and executive board members Zeynep Turudi, Vehbi Keleş, Recep Ercan, Ahmet Ferruh Öncü and Mustafa Köker, founder and chairman of British & Turkish Business Association Alihan Duran and Nuri Turudi, İşbank branch manager Kutan Kudret and the director of TBCCI Yavuz Sökmen. The event was presented by the brand specialist Hüseyin Hakan Yıldırım. Chairman of European Turkish Brands Association Cafer Mahiroglu gave a speech as the host, especially

pointing out that this is the sixth year of the association and it has done many activities in this time to increase the export volume of Turkey. Mahiroglu stated that the association has hosted “brand summits’’, two of which took place in London. Also the meeting in Turkey co-held with Turkish Exporters’ Assembly received wide interest and attendance of business people from European countries. “Our association encourages Turkish businessmen in Europe to become a brand and it will continue to do so” states Mahiroglu. “Our goal is to increase Turkey’s export, while also helping companies with potential become brands”

Entrepreneurs are coming together and creating business opportunities Business person Mete Metin, is bringing together entrepreneur who wish to set-up business in London under the Ankara Agreement at the “Turkish Business Network Events” and is creating business opportunities. Every month, business person Mete Metin who has been residing in London for many years, brings together entrepreneurs who wish to set-up business in London under the Ankara Agreement at the “Turkish Business Network Events” The “Turkish Business Network Events” which were initiated by Mete Metin and which are held at Upper Street the first Friday of each month is drawing more attention at every event. The event was attended by 50 participants in May, 100 in June, 150 in July and more than 250 in August. Moreover, 350 participants have registered for the September event. The September event will be the most highly attended event up to this day. The event which is open to entrepreneurs from all sectors, hosts representatives from mainly finance, architecture, advertising, IT, fashion, 14

art, law and health sectors. The event which is a magnificent human resource platform for employers and people planning to set-up business, enables the participants to establish high effective networks. For further information on Turkish Business Network Events call Mete Metin 07999 007686 e-mail: mete@hotmail.co.uk



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SHORT NEWS

Turkish fordersler Turkish Hafta sonuCampus dershanemiz ve özel ile Education Eylül 2019’dan itibaren Richmond’dayız. Turkish Campus, whose main goal is to provide high quality and accessible solutions to London’s Turkish community’s educational needs, have held aİlkpromotional meeting drawing a Etap Programlarımız: lot of attention. GCSE Türkçe | IB Türkçe | A Level Türkçe

Turkish Campus’ is Turkish languErken Yaşmain Türkçefocus (5-7, 8-11) age. They aim to provide a single point of solution to the Turkish education needs of many people from different age groups. TurTurkishCampus.co.uk kish Campus 24also aim yayında! to service non-Turkish Haziran’da educational needs of Turkish community and help them reach their goals in the academic fields or in fact in other fields, with their expert teachers. Programs starting at Turkish Campus on September 19th, will continue in parallel with British government schools’ calendar. In addition to providing programs for 5-18 year olds, there will be special courses for people of all age groups. First stage programs consist GCSE / IB / A level Turkish classes and Turkish enrichment programs. Founded by Muge Acar and Eda Yurdakul, Turkish Campus are supported by many educators. Classes will take place between 10 A.M to 14 P.M, at Christ School (TW10 6HW). For more information, please visit www.turkishcampus.co.uk

Investment Opportunity in London by One London Property Located in Kew, one of the most in demand places in London, Verdo Kew Bridge Project flats are being sold by One London Property Group. The company helps Turkish investors and families who want to buy a house by helping them find the right house and mortgage plan. According to Emre Belge, the founder and the managing director of the company, Verdo Kew Bridge is a very high value project with a lot of potential and the opportunities are there for the taking. “Especially in the last couple of years, many families who settled here via ECAA Ankara Agreement or Investor Visa chose southwest London as their homes. Verdo Kew Bridge Project is very close to Chiswick, Richmond, Putney and Wimbledon. It is a 30 minutes train ride to Waterloo from Kew Bridge train station. Going to Heathrow by car only takes 13 minutes. Many international companies have a headquarters here, so the area has a very high return on investment and a high rental yield. 1-2 and 3 bedroom flats are up for sale for very affordable prices. If you want to be a homeowner in London, this is a great opportunity that should be considered.” said Belge. The project is underway and will be completed in 2022. For more information about the project or to contact Emre Belge, visit www.onelondonpg. com

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An investment with high potential for rental yield, located in West London, home to 200 international companies and 20.000 personnel.

ONE LONDON PROPERTY GROUP

• Very close to the headquarters of Samsung, Dell, Sky, Audi. • High demand for rental due to close proximity to many international companies and work places. • 1 minutes away from Kew Bridge station, 10 minutes away from Gunnesbury station (District Line) • Very close to popular areas such as Kew Gardens, Chiswick and Richmond. • Around the clock services, Gym and a movie theater. • Project completion in 2022 • Rental yield expectation 4.75% • High potential of rise in value • Investment opportunities starting from £ 399.000 1 Bedroom Flats £ 399.000 2 Bedroom Flats £ 610.000 3 Bedroom Flats £ 860.000 Exemplary payment plan • 5% - When an agreement is reached • 5% - 12 months after the agreement • 90% on 2022, upon project delivery

ONE LONDON PROPERTY GROUP Berkeley Square House, Berkeley Square London, Brc W1J 6BD U.K. Emre Belge Managing Director emre.belge@onelondonpg.com T: +44 20 3393 1888 M:+44 7841 762124

www.onelondonpg.com


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SHORT NEWS

London Build 2019 EXPO

27th & 28th November 2019, Olympia London – National Hall The London Build 2019 Show where Turkish British Magazine will be the event partner for Turkey, will be held between 27-28 Novemver in Olympia London. Attend to learn of all the latest developments and opportunities in residential, commercial and infrastructure build across Greater London and the UK.

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ondon Build (27-28 November, Olympia London) has firmly established the reputation as the leading construction and design show in the UK. The show is free to attend and features 500+ speakers, 220+ hours of CPD, 350+ exhibitors and unrivalled networking events. Attend to learn of all the latest developments and opportunities in residential, commercial and infrastructure build across Greater London and the UK. London Build features the Festival of Construction - making business in construction fun! Join thousands of movers and shakers across the industry as they come together for 2 jam packed days of inspiring content, high level networking and entertainment including live music, celebrity guests, street food, beer festivals, prize giveaways and performers, plus much more! Connect with 25,000+ industry professionals and meet senior figures from across all top 100 companies from tier 1 contractors, general contractors, architects, developers, house builders, engineers, government and 33 local councils across greater London. This is the place to be if you are keen to position yourself in front of all the UK construction industry’s key players! 18

Exciting networking events and feature areas for 2019 include: • Women in Construction • Constructionline Meet the Buyers • Festival of Construction • LinkedIn Networking Lounge • Humans of Construction Gallery • Movement with Movember – First of its kind collaboration! Prepare for a moustache growing record attempt from the construction industry • Hub in the Pub – in partnership with the CIOB • Built Environment Networking Hub • LGBT Feature • Architects Hub featuring the latest architectural designs and 3D models across the capital • Many more to be announced soon! Find out more about the show and register for your free tickets: W: www.londonbuildexpo.com/TurkishBritishMagazine2019 P: 0203 058 2350 E: enquiries@londonbuildexpo.com


TurkishBritish

SEMINAR

Turkey - UK Relations and Brexit 2 October 2019, 14:00 - 18:00

FOR REGISTRATION info@londonbridgeproject.com Venue: Level 39, One Canada Square, Canary Wharf, London E14 5AB, UK Places are limited

Media Sponsor

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SHORT NEWS

E-Commerce From Turkey to Europe

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mazon, who recently started their activities in Turkey, have just announced that it will start E-commerce activities from Turkey to Europe. A massive selection of locally made products, ranging from textile to fashion, electronics to personal care will be available at www.amazon.com.tr for Europeans. Richard Marriott, Country Manager for Amazon Turkey, have stated that they’ve started this endeavour to help strengthen Turkish SMEs ( Small-Medium Enterprises ). Now, Amazon will enable the local enterprises, who are the backbone of Turkish economy, to sell their products to millions of active customers in 28 European countries including Germany and England. Marriott states that being able to export goods directly to European customers is a massive milestone for Turkish SMEs. “ Amazon has been one of the biggest supporters entrepreneurs and retailers in every country, ever since

London Bridge Project Wins an Award

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ondon Bridge Project, operating in England, are the winners of this year’s “Thames Valley Newcomer of the Year” award. London Bridge Project were shortlisted for the award after surpassing hundreds of other applicants. Given by the Thames Valley Chamber of Commerce Group, the award goes to the most accomplished, innovative and entrepreneurial company in Berkshire, Buckinghamshire, Oxfordshire and Swindon. CEO of the company Kemal Sidar was present at the ceremony to receive the award on behalf of the company. “Winning this award in England’s extremely competitive market, distinguishing ourselves from amongst thousands of members of TVCC and doing it in one of the biggest regions in England is a very prestigious achievement and will play an important role in making a name for ourselves in national press.” stated Mr. Sidar. As Turkish British Mag, we’d like to congratulate London Bridge Project.olarak London Bridge Project’i kutluyoruz. 20

its inclusion of retailers to its body in 2000. We continue our efforts to make retailers even more successful, we try to find new ways of helping them with their workloads and help them sell more products” states Marriott. Amazon have spent billions of dollars to improve their infrastructure and technical services in order to help SMEs and large entrepreneurships find new customers throughout the world. With the activation of e-commerce program, Turkish SMEs will not only be able to sell in amazon.com.tr categories, but also will be able to sell any product in any category that is included in Amazon’s European site. No matter the size of the business, e-commerce program is easily enrollable by applying to Amazon’s registration page. It enables retailers to sell their products to European customers.



BUSINESS NEWS

The 10th UK – Turkey Business Forum is commencing! The agenda of the 10th UK – Turkey Business Forum this year, where the trade between Turkey and the UK will be evaluated by the experts and where business opportunities and methods will be discussed, will be post Brexit perspectives, technology, finance, energy, manufacturing and construction sectors.

T

his year, it will be the 10th year of the UK – Turkey Business Forum which is organised by TBCCI (Turkish-British Chamber of Commerce and Industry). The forum which will serve as an information exchange and business network platform where business opportunities and methods will be discussed by experts, will be held on the 4th of September, 2019 at the Hilton Bosphorus. This year, the focus will be on post Brexit perspectives, technology, finance, energy, manufacturing and construction sectors at he UK – Turkey business forum. The UK – Turkey Business forum which aims to provide expert information exchange and establish networks, has been held in Istanbul every year since 2010 and is among the prominent events organised by the TBCCI. The forum which discusses current issues regarding the trade relations between UK and Turkey is a venue where joint projects, investments and relationship development are evaluated by experts and where interviews are held. The forum which is supported by the Presidency of the Republic of Turkey Investment Office, Foreign Economic Relations Board, British Embassy in Ankara, Istanbul British Consulate and which is sponsored by Turkish Airlines and Vestel will host officials who will discuss export, investment opportunities in the Turkish economic agenda and their methods and will create an opportunity for business networks of both countries to meet-up.

Inspiring speeches by global experts The discussion panels which will include the representatives of leading global companies and World governments and opinion leaders as speakers promises to provide up-to-date information to the participants on the trade between the two countries and the World. 22

Trade organisations both in Turkey and the UK are exploring post Brexit investment and trade opportunities in Turkey and the UK. The topic of the forum this year will be; future Technologies, cyber security, cloud IT and how Fintech will shape the finance and technology markets and the sectoral trends form infrastructure industry leaders and other invaluable information regarding UK-Turkey joint project opportunities. The 10th UK-Turkey Business Forum will be an impressive, inspiring platform where sectoral leaders will share their knowledge, experience and tips. The forum which will include hundreds of business person participants will also provide opportunities to business persons who wish to expand their business network. The forum will provide the means for participants to have face to face meetings with managers, corporate decision makers and government leaders. The 10th UK-Turkey Business Forum is an unmissable event for companies from Turkey and the UK willing to trade with each other, professionals, officials, academicians and individuals.

TBCCI; the meeting point of global companies Turkish-British Chamber of Commerce and Industry which is organizing the 10th UK-Turkey Business Forum was founded in London in 1980. TBCCI which is home to global and international scale establishments provides wide scale services as a leading knowledge and information platform in both UK and Turkey in order to facilitate reciprocal trade between both countries and to develop joint investment projects. These services include; communication network and presentation for the members, trade and documentation services, meeting and event organisations, projects, events, sectoral work groups.


TurkishBritish

THE PROGRAMME 12:00 - 13:00 Registration - Networking 13:00 - 13:25 WELCOME ADDRESSES

• Alderman Emma EDHEM TBCCI Chairman, Deputy Head of International Law, Barrister No 5 Chambers Board of Directors UK Hungarian Business Council - British Azerbaijan Law Association

• Remzi GÜR Chairman Turkish British Business Council / DEİK

Nicholas CANNON Head of Economic & Prosperity Team, British Consulate-General Istanbul

13:25 - 14:00 KEYNOTE SPEECHES

• Sir Dominick CHILCOTT British Ambassador to Turkey

• Arda ERMUT President, Investment Office of the Presidency of Turkey

14:00 - 14:15 Coffee Break 14:15 - 14:25 Panel Introduction

• Turan ERDOĞAN CEO, Vestel

14:25 - 15:10 POST-BREXIT WORLD

PERSPECTIVE PANEL The Post-Brexit Outlook. Investment-Trade opportunities-methods in Turkey. InvestmentTrade opportunities-methods in the UK. Marketing & Branding in Turkey & the UK. Exports-Logistics-Cross-border Access Moderator • Alderman Emma EDHEM TBCCI Chairman | Deputy Head of International Law, Barrister No 5 Chambers Board of Directors UK Hungarian Business Council & British Azerbaijan Law Association

Panellists • Hüsnü DİLEMRE Director General for International Agreements and EU Affairs, Ministry of Trade

• Alper ÖZEL Chairman of the Executive Board, UND The International Transporters Association of Turkey

• Raşit ÇİLOĞLAN Strategic Planning & Coordination Manager, VESTEL

• Sercan BAHADIR Partner, Ernst & Young

• Mohammed ZAMAN Queen’s Counsel, No5 Chambers

15:10 - 15:25 Coffee Break

15:35 - 16:20 TECHNOLOGY – FINANCE PANEL

Future Technologies, Disruptive Technologies, Cyber Security, Cloud computing, Fintech, Financial Instruments Moderator • Doug CLARK TBCCI Director | WW Lead Watson & Cloud Platform IBM Telco, Media & Entertainment

Panellists • Patrick REGIS TBCCI Director | Regional Director Plc CEO Rolls-Royce Turkey

Gökhan İNDAP Sales Director, KoçSistem

• Mehmet GÜLEZ Associate Partner, Innovation Leader, Ernst & Young

• Özgür KUTAY Country Head - Turkey, Eastern Europe and Central Asia, UK Export Finance, British Consulate-Istanbul

16:20 - 16:35 Coffee Break 16:45 - 17:30 INFRASTRUCTURE; ENERGY,

MANUFACTURING, CONSTRUCTION PANEL Trends in Energy, Manufacturing, Construction, Manufacturing Technologies UK-Turkey joint project opportunities, Supply Chains and transportation Moderator • Necmettin KAYMAZ TBCCI Director | Chief Project Director, Investment Office of the Presidency of Turkey

Panellists • Joe MURPHY President, BP Turkey

• Haldun DİNGEÇ Production Technologies Director, Arçelik

• James RITCHIE Head of Manufacturing Technology, BAE Systems Air

• Gürkan YILDIRIM Vice Chairman, Young Businessmen Association of Turkey TÜGİAD

16:45 - 17:30 Infrastructure Panel

Turkish-British Chamber of Commerce and Industry Tel: +44 20 7321 0999 Company no: 01516670 info@tbcci.org www.tbcci.org 23


BUSINESS NEWS

Energy industry meets in İstanbul Actors of the global energy industry will meet in İstanbul in October. Turkey Energy Forum which will celebrate its 10th year will discuss Turkish energy market in detail and offer new investment opportunities to the participants. Turkey is an advantageous country with regard to renewable energy, because it has a great potential for both wind and solar energy.

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eart of the Turkish energy industry will beat in İstanbul. The 10th Turkey Energy Forum to be held at Shangri-La Bosphorus Hotel in İstanbul between October 2 and October 3, 2019 will bring the local and foreign substantial actors of the energy industry together. The 10th Turkey Energy Forum sponsored by Foreign Economic Relations Board, British Chamber of Commerce and Turkish-British Chamber of Commerce is organized by EEL Events based in the United Kingdom. Turkish British Magazine is one of the media sponsors of the event. The projections, opportunities and risks in the energy industry in Turkey will be addressed at the forum. Local and international investors and project developers and implementers will approach the Turkish energy industry from all aspects. The last market researches reveal that the energy system in Turkey needs to be restructured urgently with new energy resources. Emine Acar, Senior Project Manager at EEL Events underlines the renewable energy potential of Turkey. “Turkey already generates wind energy of over 7 GW and solar energy of 5.5 GW. Most of the said power plants began to operate in the last five years. Despite exhibiting a rapid increase, wind and solar energy generated corresponds to a small amount, considering Turkey’s total installed power of 80 GW.

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The government plans to raise the rate of renewable energy resources. This is a chance for the energy investments. Turkey wants to reduce the price that it pays for electricity generation, since half of the country’s energy is obtained from import gas and coal. This figure is crucial for Turkish economy which grows annually by 5-6%. That’s why I believe that governmental incentives will continue and even rise,” says Acar. Turkey: Land Of Opportunities Acar highlights the niche areas in energy industry which still require investment. “Surface of the lakes in the country can still be used for solar power plants. Besides, solar power plants can be built on the lands which are not used for agriculture or do not contain forests, as well. Off-shore potential of the wind farms can still be put into use. Therefore there are great opportunities, considering such economic conditions and the renewable potential of the country. Another advantage of investing in Turkey is that know-how and educated labor force in the country are ready for designing and operating the solar and wind power plants,” adds she.

Turkey Energy Forum with figures • 1,182: Number of the companies that attended the forum within 10 years • 82 percent: High-level attendance • 45: Number of the speakers at the forum held in 2018 • 200: Number of the tweets posted in 2018 • 187: Number of the agreements and sponsorships signed • 77 percent: Attendance for more than once


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Main agenda items of the 10th Turkey Energy Forum in which effect of the legal regulations about energy on investments will be discussed as well are as follows: • Restructuring of Turkey’s debt in energy industry • Roadmap of the renewable energy industry in Turkey • Development of solar energy investments and facilities • Right financing sources for the energy projects • Activities of the Asian banks in the region • Order and regulations • Digitalization in the energy industry The event provides participants the opportunities to know Turkish energy market better, conduct one-to-one interviews and make new investments. Board Member of Industrial Development Bank of Turkey Mithat Rende, IC İçtaş Enerji President of the Energy Group Korkut Öztürkmen, Managing Director of Gama Enerji Tamer Çalışır and Country Manager of IFC Turkey Arnaud Dupoizat are among the speakers of the event which will last two days.

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Participants of the event held last year consisted of the energy developers (47%), banks and international financial institutions (20%), legal and consultancy companies (17%) and energy producers (11%). Of the participants, 37% were partner, general manager or deputy general manager while 28% contained CEOs, CFOs and COOs.

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DOSSIER

Tourism of Turkey exhibits an upward trend In 2018, Turkey become the European tourist destination with the best growth performance. Moreover, the country broke a record for entry volume of visitors in the same year. Number of tourists who visited Turkey in 2018 exceeded 40 million for the first time and reached a record high with over 47 million people. The country targets 50 million tourists for 2019… Success rate of Turkey which beats records in tourism is remarkable in medical tourism as well.

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urkey’s tourism industry goes beyond itself with natural beauties, historical tissue, cuisine, architecture of the country, specific culture of each region, and fascinating beaches which are natural wonder, chilly uplands in the middle of lush forests, majestic mountains for ski and hundreds of alternatives. According to “European Tourism 2018: Trends and Prospects” report of the European Travel Commission (ETC), the best growth performance of 2018 belongs to Turkey. Number of tourists who visited Turkey last year reached an all-time-high and annually rose by 22.3%. The country had a year of records with respect to entry volume of visitors as well. Number of tourists who visited Turkey in 2018 exceeded 40 million for the first time and reached a record high with over 47 million people.

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TurkishBritish

Turkey is the leader in tourism again! Report of ETC revealed that it became an attractive tourist destination once more. It was stated in the report that striking tourism transformation of Turkey continued in 2018 as well. Besides, it was reported that the country was at the top in terms of international tourist movements in Europe again. According to the recent data, despite the unsteady economic growth in the last months, growth of travel in the continent was stable in 2018. In the report, 32 of 33 destinations hosted more tourists than last year. The single country with downward trend was the United Kingdom.

est accommodation” was said, pointing out to the comparison between Turkish lira and Euro. It is seen that the tourism market in Turkey began to strengthen in 2017 following a dramatic fall in 2016 due to several events, and started to rise rapidly in 2018 season. Turkey hosts a substantial amount of tourists from not only Europe, but also the Far East.

August 2018 data shows that annual arrivals to Turkey increased by 22.9% compared to August 2017 whereas this figure slowed down only on November with a fall of 0.6 points. Thus, the average annual arrivals was calculated as 22.3%. In line with such data, it was interpreted in the report as follows: “It shows that tourism of Turkey continues to improve and still draws interest of the travellers even at low season.” Besides, “Among the accommodation data set, the hotels in Turkey offer the cheap27


Growth will continue in 2019

China declared 2018 as “Turkey Tourism Year”. Turkey used this opportunity and number of Chinese tourists who visited Turkey increased by 67.1% compared to the previous year. In the report, it was stated: “Similar to many nonEuropean markets, the number of Indian visitors in Turkey went up by 74.4%. Turkey targets especially the Indian wedding tourism market.” Indian tourists generally prefer İstanbul, Cappadocia and Antalya. Eastern Anatolia Region engages their attention as well. On the other hand, limited number of Indians visit Blacksea Region.

Tour operators such as TUI Group and Thomas Cook focused on Turkey in the last years after the beginning of the increase in customer demand. The tour operators highlight the marked cheapness of Turkey both for consumers and businesses compared to the West Mediterranean countries. They say that the growth in 2018 may depend on devaluated Turkish lira, cheaper accommodation and the perception of improved safety in the country. Nick Wrightman, General Manager of The Discerning Collection which specialized in Turkey said: “Turkey started to get better in 2017, but 2018 was absolutely a much better year. I noticed that families returned to Turkey and this is a wonderful sign for the country. You know that the visit of families indicate safety of the destination…” In ETC report, continuance of Turkey’s growth in European tourism market in 2019 was envisaged. It was mentioned that particularly, the significant rise in arrivals of Russian tourists balanced the slow recovery in important source markets such as Germany and the United Kingdom. Although the countries like Spain and Portugal turned the instability in Turkey into an advantage, the current trend reverse. International tourism growth of Spain and Portugal regressed to 0.7% and 0.2%, respectively. These figures contain the first 11 months of the year. Turkey is followed by Serbia (14.7%), Malta (14.5%), Montenegro (14%) and Latvia (10.1%) with respect to the highest growth performance. According to ETC report, it may be difficult for more developed destinations such as the United Kingdom to maintain their higher growth rates compared to the developing countries. Furthermore, it is specified in the report that the developing tourism industry of Iceland went down to 5.5% in 2018.

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TurkishBritish Mobility from the Far East will speed up The President of Executive Board of World Tourism Forum, Bulut Bağcı evaluated the rally of the tourism in Turkey for Turkish British Magazine. Bağcı stated that share of Turkey in global tourism increases day by day thanks to its dynamic structure in various industrial fields such as holiday, belief, congress, cruise and medical tourism. Bulut Bağcı remarked this pluriformity which makes Turkey different from its competitors, and mentioned inclusion of new countries in tourist profile of Turkey. He states that Turkey gains competitive advantage in global tourism industry with the combination of its historical and natural resources and its rich cultural heritage arising from its geographical location.

Bağcı specified that considerable Bağcı emphasized that transportasteps of Turkish Airlines, one of tion alternatives of İstanbul will rise the world’s biggest airlines in Far with the opening of Galataport East market strengthened the inand Yenikapı Harbour after the dustry. “Seat occupancy rate and New Airport was brought into serpassenger number of the comvice, and mobility in Far East, parpany reached 85 percent and 2.3 ticularly China will gain momenmillion in the first five months, tum. “We can see this progress respectively. Such increase in pasvery clearly with the increased senger number corresponds to 4.3 percent. In addition to such number of tourists who visited developments, new destinations our country during the last years. are sought for flight to China. Even though 2018 was a challengBulut Bağcı Namely, these facts are crucial ing year unavoidably, the tourism The President of Executive for Chinese market. We will reap industry experienced a rise of 12 Board of World Tourism benefits of the enterprises unpercent. We believe that it will inForum, Bulut Bağcı dertaken by Turkish Airlines to arcrease by 15 percent this year. On range flights to eight new cities in China after the other hand, the main leap of tourism indusBeijing, Guangzhou and Hong Kong in 2020. try will occur in 2020. Large-scale transportaWe expect that the said developments will tion projects, the activities for the countries like speed up our tourism activities for China and China which have vital potential for Turkey and bring 1 million Chinese tourists to our country several collaborations will contribute to this in two years” said he. success significantly…“ adds he.

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WHICH TOURISTS VISIT WHICH LOCATIONS IN TURKEY? Antalya was the most popular tourist destination It is possible to see the foreign tourists in almost every city of Turkey which ended 2018 with records and is prepared to set new records in 2019. However, majority of the tourists in this country surrounded by three seas prefer holiday by the sea. According to 2018 data, the most visited province is Antalya. The city hit the peak with its vast shores, fascinating nature and historical tissue by hosting 9,255,267 tourists in 2018. Weather in Antalya, the province with maximum number of ancient cities in Turkey is generally sunny all the year round. Besides, felt air temperature in winter almost resembles cold spring weather. Thanks to its beaches and climate, Antalya has the ear of the tourists who come from cold countries. The city hosted Russian tourists the most in 2018. Kemer is one of the most popular locations in Antalya for them. Kemer offers tourists numerous alternatives as well as its broad shores. The district draws intense interest with its natural and historical beauties. Phaselis Ancient City and Bay is an im-

portant place to see. There are three bays and beaches in the ancient city which was founded in 7 BC by Lycians, and then entered into domination of many civilizations, even pirates. Beldibi Cave, Tahtalı Beach, Göynük Canyon which contains a significant part of Lycian Way, one of the top 10 hiking track, Yanartaş called as “Infinite Fire” by Lycians, and Üçoluk Upland with a height of 1,500 meter which reveals the natural beauties of Mediterranean are only a few of the breath-taking and worth-seeing locations in Kemer and around the district…Belek and Alanya are visited the most after Kemer. In addition to Russians, Majority of Germans prefer Mediterranean Region located in southern Turkey, especially Antalya.

The Peerless city, İstanbul, Turkey’s centre of attraction İstanbul became the 2nd Turkish city visited by tourists the most in 2018. In 2018, Istanbul hosted 9,008,643 visitors. Marmara Sea passes through this city which became the capital of three empires in history. Istanbul hypnotizes the visitors not only with Bosporus, but also its historical tissue of thousand years. There are many places to visit such as the Maiden’s Tower, Galata Tower, Spice Bazaar, Grand Bazaar, Sultanahmet Square, Hagia Sophia Museum, Dolmabahçe Palace, Topkapı Palace, Ortaköy Square, Beyoğlu etc... It is possible to see tourists from almost all over the world in İstanbul, because the city amazes the visitors of different cultures equally. 30


TurkishBritish

Muğla is preferred by the English both for holiday and living

Arabs are on chilly uplands of Blacksea…

Muğla became the city visited the most in 2018 by the English. The province has been the ear of the English tourists for the last ten years. Muğla hosts numerous foreign tourists with its qualified accommodation opportunities as well as natural beauties. The visitors from the United Kingdom usually come to the touristic districts of the city such as Bodrum, Marmaris, Fethiye, Datça and Dalaman and plan to live in this region. The foreigners who visit Muğla the most rank as follows: The English, Russians and Germans. They are followed by the Ukrainians and the Dutch. Muğla is preferred by 1.5 million of approximately 2.5 million English tourists who visit Turkey in a year. Fethiye featured by Ölüdeniz, Datça known with world –famous beaches, Bodrum preferred for its bays and ancient cities and many districts of Muğla are holiday destinations where the tourists do not want to leave because of the natural beauties and hospitability of locals.

In recent years, the number of Arab tourists who visit Blacksea Region has increased dramatically. Blacksea became the most popular region of Arabs in Turkey in 2018 as well. To list the top two cities in Blacksea, they preferred Trabzon known with Uzungöl and Rize featured by Ayder and İkizdere uplands…Thanks to its unmatched lush nature, chilly uplands, waterfalls of all sizes, different culture, historical tissue and pretty rich cuisine, Blacksea offers tourists a holiday with abundant oxygen in nature. Adana, Mersin and Hatay the provinces which are chosen the most by Arabs after Blacksea Region. Another favourite holiday location in Turkey is Cappadocia… Cappadocia which has a fabulous atmosphere is preferred the most by the Chinese who are keen on culture tourism, rather than sea tourism. Cappadocia ranked number five in “The New 25 Wonders of the World” list published in Times Newspaper. Moreover, it has been included in UNESCO World Cultural Heritage List since 1985. Cappadocia is the favourite destination of the tourists from Germany, South Korea, Italy, France, Spain and many countries. Another city which engage attention of tourists is Gaziantep known with its historical ruins and rich cuisine… Particularly Germans, the Dutch and Belgians visit the historical beauties of thousands of years in this city. On the other hand, Selimiye Mosque in Edirne is another popular historical place which hosts Germans the most.

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NEW RECORDS ARE SET IN 2019

The second choice of the English is Turkey in 2019 It is seen that the interest shown in Turkey continues increasingly in 2019 as well. One of the world’s biggest airline and travel companies, Thomas Cook based in the U.K. explained that 48 percent of the English tourists prefer non-European countries. This rate was below 38 percent in the last year. The company announced that one-fourth of the bookings are for Turkey and tourists usually choose the cities by the sea. Turkey followed Spain as the second country preferred for bookings by the U.K. holidaymakers. Thomas Cook’s chief of tour operating, Will Waggott generally bought “all-inclusive packages” in non-European locations this summer: “Turkey got ahead of Greece and rose to second rank in the U.K.’s top travel destinations. Besides, Tunisia takes attention with its rapid rise.” A new record has been set in one of the most popular holiday resorts of Turkey, Antalya late in June in 2019. Number of the visitors has exceeded 2 million for the first time in that month. 2019 passes with new records in Turkish tourism industry.

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Göbeklitepe where history is made again became the centre of attraction Göbeklitepe which was featured as “Zero point in time” and added to UNESCO World Heritage List contributed to the dramatic increase in tourist potential of Turkey. The destination located in Şanlıurfa was constructed 12,000 years ago. History of transition to settled life was made again with the discovery of Göbeklitepe which consists of many round structures. Of them, only 6 were brought to light. It is estimated that there are 20 structures in total. Archaeological works go on to find out the others. Declaration of 2019 as “the Year of Göbeklitepe” in Turkey resulted in a remarkable rise in the number of foreign tourists. It is envisaged that the interest in Göbeklitepe will go up.


TurkishBritish “HEALTH+HOLIDAY” PACKAGES TURKEY DRAW INTENSE ATTENTION Turkey ranks third after the U.S. and Germany in medical tourism Turkey which offers tourists having holiday in four seasons rallies considerably in medical tourism as well. Thanks to its geographical location, Turkey appeals to nearly 1 billion people and 57 countries with a flight distance of 4 hours. The country booms in medical tourism with its team of expert physicians, qualified human resource, the hospitals with advanced technological facilities and affordable prices which are lower than those in Europe by about 60 percent. Especially the medical packages which contain health services plus holiday programs provide health services at international standards and a perfect holiday in unique natural beauties of Turkey. Turkey shines out with SPA&Wellness, thermal tourism, geriatric tourism, tourism for the disabled, healthy nutrition tourism and advanced active life health tourism as well. According to the information given by the Founding Chairman of the Turkish Healthcare Travel Council, Emin Çakmak, Turkey is the third country after the U.S. and Germany in medical tourism. It ranks five numerically. Of the tourists who prefer Turkey for health reasons, 32 percent receive cancer treatment in Russia and Turkish Republics and 19 percent choose the Middle East, particularly Turkey for aesthetic procedures. The rest of 49 percent visit Turkey for more than 60 types of treatment, including dental treatment. Data from the Ministry of Health shows that Turkey ranks first in Europe with the number of organ transplantation procedures which approached to 5,600 in 2018. This figure was 4,902 in 2017. In Turkey, organ donations are usually made from living donors (75 percent). The remaining share (25 percent) belongs to cadavers.

of people undergo hair transplantation every day in Turkey, especially in Istanbul. The global upward trend in medical tourism is aesthetic tourism, including hair transplantation. Turkey draws a very successful graphic particularly in non-operative aesthetic procedures. In recent years, the non-operative aesthetic procedures can be performed with zero risk in summer. Thus, this situation turned into a great advantage both for tourists and the physicians specialized in plastic surgery. The tourists who want to have aesthetic operations prefer Turkey due to its affordability and various holiday alternatives. According to the last research published by the International Society of Aesthetic Plastic Surgery, Turkey is among top five countries with highest number of aesthetic procedures in Europe. Rhinoplasty operations which are successfully performed by Turkish plastic surgeries make up 9.4% of

Global trend: Aesthetic tourism Based on the data of Export Promotion Centre (İGEME), Turkey hosted approximately 600,000 patients as part of medical tourism in 2018. The country generated an income of 1.8 billion dollar. Majority of the patients visited Turkey for hair transplantation categorized in aesthetic applications. Hair transplantation economy exceeded 1 billion dollar in 2018. Thousands 33


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these aesthetic procedures. In particular, the patients from the Middle East and Europe increasingly prefer this successful country in any aesthetic operations, for rhinoplasty procedures. Competence of the plastic surgeons in Turkey in numerous aesthetic branches such as breast augmentation, rhinoplasty and gynecomastia (enlarged breasts in men) appeals to the people in foreign countries, so aesthetic tourism becomes popular day by day. Many tourists from western and eastern countries prefer having operation especially in Turkey.

Allocate some time to beautification on holiday! In addition to hair transplantation and rhinoplasty, breast augmentation, breast reduction, liposuction, abdominal lift, arm and leg lift operations are performed in summer. Protecting the operation region from sunlight is enough for summer aesthetic procedures. Finally, the patient can enjoy summer with shaped body. In case of rhinoplasty and face lift operations, patients need to be more careful, because sunlight may contact these regions directly and protection from sun may not be possible. However, these patients can return to their daily lives in a short time. Most of the non-operative facial rejuvenation procedures do not pose risk in summer. AWT (Acoustic Wave Therapy) and no-needle mesotherapy used to remove wrinkles are only a few of them. Aesthetic clinics in Turkey offer countless alternatives such as breast augmentation, breast reduction, liposuction and abdominal lift for being beautiful without disrupting holiday. In particular, dental aesthetics such as Hollywood smile design are the leading operations which can be performed in summer on holiday. 34

A new and easier way of making payments when you’re abroad on holiday, TurkishBank presents “Nakito Card”. TurkishBank, operating in Turkey, England and Northern Cyprus, presented their new prepaid card Nakito, which is a safe and reliable payment option for people during holidays and whenever abroad. Nakito Card can be easily obtained from any TurkishBank branch, it has no payment due date, no interest and can be used in 4 different units of currency. You can deposit as much money as you like and use it anywhere in the world, thus eliminating the need for carrying cash. You can deposit Turkish Lira, Pound, Euro and Dollar to your Nakito Card, which makes you impervious to currency fluctuations of the country you are visiting. You can withdraw money from ATMs without high costs anywhere in the world. A New Generation Card : Nakito You can use Nakito for both withdrawing cash or as a way of making payment directly. It’s sophisticated security system and low cost makes things very easy for people traveling abroad from the U.K. It also makes it easy for people who are travelling to the U.K to open up accounts and start using them. You can get your Nakito Card by applying to any TurkishBank branch in Turkey, England and Northern Cyprus with just your identity card and use it anywhere in the world, to withdraw cash and do shopping, where Maestro is available. For more information, please visit www. turkishcards.com


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BUSINESS NEWS

New Crypto-Currency From Facebook Facebook is getting ready to release “Libra”

Facebook is getting ready to release a brand new crypto-currency of its own in 2020 called “Libra”. Zuckerberg stated that they are coming together with 27 different organizations globally to start Libra Union, a non-profit organization, and create a brand new crypto-currency. ple. Libra’s infrastructure will be strengthened with Blockchain and it is to start service in 2020. Using cards or crypto-currencies instead of cash has improved people’s lives drastically, according to Zuckerberg. “This way, you don’t have to carry cash and don’t have to pay extra for transfers. It is especially important for people who do not have easy access to traditional banks or financial services. There are one billion people in the world who do not have bank accounts but do have cell phones right now.” he added.

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ocial networking site Facebook announced the release of their new crypto-currency in 2020. The name of the new crypto-currency will be “Libra” and it is reported that it will be supported by payment systems such as Visa and Mastercard. The aim of this new service is to help people save and transfer money and make payments.

Mark Zuckerberg made the announcement on his own personal account, that Facebook will be starting the non-profit organization Libra Union and will start the release of their cryptocurrency Libra, and is coming together with 27 organizations to achieve aforementioned feats. Libra’s mission is to create a global financial infrastructure in order to support billions of peo-

It’s going to make it easier for everyone to send and receive money In his announcement, Zuckerberg also said that Facebook will be creating a digital wallet called “Calibra”, which will make transferring money amongst users as easy as sending a text. “Our aim is to make it as easy and as fast as sending pictures and texts.” stated Zuckerberg. The crypto-currency and the digital wallet will be available through software, just like Facebook Messenger and WhatsApp, it will have its own app. An independent company will be found for digital wallet Calibra, which will enable people to send and receive Libra. Calibra will be calibrated to function just like the other payment systems. Information used on Calibra will be held separate from information on Facebook. Digital wallet Calibra will make sending Libra free for anyone who’s able to use a smart phone according to Zuckerberg. They are also planning to add features to make paying bills, buying coffee or using local means of

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transportation as easy as “a single touch on the screen”. In addition to our efforts, many companies such as Mastercard, PayPal, PayU, Stripe, Visa, Booking, eBay, Lyft, Farfetch, Spotify and Uber will also be creating their own services using Libra. We are hoping to have more than 100 founding members for Libra Union at the network’s launch next year.

Privacy Oriented Social Platform Crypto-currencies that are built on Blockchain technology are non-centralized (run by a number of different organizations instead of one), and therefore more fair and just, according to Zuckerberg. The system’s connection to the internet allows everyone to use it with low cost and low expenses. The system is secured with cryptography to keep money safe. “It is going to be a safe platform to send messages or make payments. It’s a privacy oriented social platform and an important part of Facebook’s vision.

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Safety will be the number one priority in Calibri. There will be an expert crew handling the risk management, focused on stopping fraudulent conduct. Protection against fraud and refund availability in cases of lost Libra coins are some of the services that will be available. Libra network will also allow third persons to use more wallets. It is the start of a very exciting journey according to Zuckerberg, adding “ There is much to do and learn before make Libra launch ready. We know this is a big promise and responsibility, but we devote ourselves to what we do and we are going to do it right. We are working with policy makers and experts in fields such as financial inclusion, economy, security, privacy and blockchain. We would like to thank all organizations who have become a part of Libra Union for their partnership.”

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BUSINESS NEWS

Network of Turkish Defence Industry; SAHA İstanbul Turkey’s Largest Industrial Cluster, SAHA İstanbul which attended DSEI 2019 Exhibition in London builds network bridges between the giant companies of defence industry in Turkey and medium sized enterprises. SAHA İstanbul organizes activities to gather the defence and aerospace companies abroad and the manufacturers in Turkey, thereby paving the way for international collaborations. Turkey and abroad to introduce our companies internationally. We give voice to Turkey’s potential and make negotiations for possible collaborations as well,” says Secretary General of SAHA İstanbul Defence and Aerospace Cluster Association, İlhami Keleş.

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AHA İstanbul supports the national technology move which was initiated to reveal hi-tech production potential of Turkey and use this potential in effective industries such as defence and civil aviation. The cluster speeded up its works abroad this year. SAHA İstanbul which attended the world’s biggest exhibitions related to defence, civil aviation and space technologies works on finding international collaboration opportunities for its members and builds international networks. In addition to arranging B2B negotiations of its members at DSEI International Defence and Security Fair, SAHA İstanbul shares the production potential, abilities and achievements of Turkey in defence and aerospace industry with members of the industry from various countries. “SAHA İstanbul was lastly accepted into the European Aerospace Cluster Partnership (EACP). We signed an agreement for a detailed cooperation with the European Aerospace Cluster Partnership (EACP) at the International Paris Air Show held from June 17 to June 23, 2019. As association, we participate in the industrial exhibitions organized both in

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SAHA İstanbul recently took steps for significant cooperations at one of the world’s biggest aerospace exhibitions, Paris Air Show. Executives of SAHA İstanbul which is the greatest industrial cluster of Turkey with 404 members met the executives of the greatest cluster of Europe, Aerospace Valley. This meeting in which two substantial industrial cluster of Europe came together is the first step for the possible international collaborations and future networks that will be useful for the members of both clusters. Members will have international standards SAHA İstanbul draws intense interest at the international exhibitions. Furthermore, the cluster works on raising the production quality of the companies with the aim of producing for defence, civil aviation and space industries which use high technology, as well as performing promotional and network activities. “Defence, aviation and space industries employ advanced technology. The companies that want to be supplier for these industries should have international certificates. First, we draw a roadmap for them and accompany them as they implement this roadmap,” says İlhami Keleş. He emphasizes that the fields of activity of SAHA İstanbul use high technology and attach utmost importance to R&D works. Besides, he states that they guide the companies occasionally with respect to the needs in the industry by assisting their R&D works. İlhami Keleş tells that they put tens of projects


with strategic importance into practice and they will go on producing the new ones. “Our objective is to raise the number of our members to 500 at the end of 2019. SAHA İstanbul was accepted into the European Aerospace Cluster Partnership this year. It will be the representative of aviation industry in Turkey within the EU at the next stage,” adds he. Companies unite their forces İhami Keleş remarks the projects which were among the objectives of SAHA İstanbul and came to realize successfully this year. Keleş specifies that they form consortiums by gathering the companies of different industries as the component of a project which are either the producers of sub-system or system. He continues as follows: “One of our objectives is to generate production groups for the sub-systems which cannot be produced in Turkey and to achieve their production… We create a consortium for a product by grouping five or six companies. In this way, the production of numerous strategic products which a single company cannot come through becomes possible. Even, we plan to convert those companies into the new manufacturers of that system in the future. At the next stage, we aim to export these systems to the world.”

Preparations for SAHA EXPO 2020 started

The second SAHA EXPO Defence, Aerospace/ Aviation, Space Industry Fair which was held in 2018 for the first time by SAHA İstanbul will take place between March 25 and March 28, 2020. Products of the companies which specialize in design, development and production of the sub-systems and components of the platforms on the cutting edge that will be used in maritime, aviation and space industries will be exhibited at the fair.

The members of SAHA İstanbul and the international companies which operate in defence, aviation and space industries will attend SAHA EXPO 2020. The participants will be able to meet the main national and international manufacturers there. They will find the opportunity to introduce themselves and show their production capabilities and potential. The fair regarded as the premise of national and international strategic collaborations will host the representatives and purchasing groups of the official and private institutions in Turkey and abroad.


BUSINESS NEWS

Opportunities for Technology Investors According to the report “Technology Investment Opportunity in Turkey” prepared by 212 Venture Capital, the first investment fund of Turkey, the EU’s most important source of talent is Turkey.

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gained substantial speed in the last 10 years. There are 463 accredited angel investors, 10 accelerating investment funds, 24 angel networks, 50 hatching centers, 770 R&D centers and 63 technoparks in Turkey. The investments reached its peak in 2017 but are on the decline since 2018. An important detail the report sheds light to, is the amount of time needed between receiving investment and exiting for companies. On average, it takes 3.8 years for an enterprise to exit after receiving investment in Turkey. If we look at the highest 10 list, it goes up to 5.5 years. The biggest 10 exits in Turkey are Trendyol, Yemeksepeti, OpsGenie, Gram Games, GittiGidiyor, Markafoni, Iyzico, Pozitron, Citus Data and Arvento, respectively.

Investment Ecosystem in Turkey is Very Healthy

When we take a look at the return of investments, the ecosystem looks very healthy. Even though there was a decline in 2016 and 2017 because of the postponed exits, there was a substantial improvement in 2018. In the first quarter of 2019, a return of 200 million dollars was attained with an investment of 26 million dollars. 212 Venture Capital have invested in 12 enterprises, including HotelRunner, Iyzico and Insider. They have made a 23 million dollars of investment in total and in return created 440 million dollars worth of value.

he first investment fund of Turkey, 212 Venture Capital started their operation a while back, with 30 million dollars of funds. 212 Venture Capital made investments in various enterprises, with their latest being a 1.5 Million Euros of investment to OmmaSign, a digital signage software platform, in March. “Our goal is to reach the Balkans and Middle East, we think that Turkey will be a steppingstone between these two regions” stated Numan Numan, one of the founding partners of the company. Their 22 page long “Technology Investment Opportunity in Turkey” report is mainly focused on the opportunities of technological investments in Turkey. There are also very detailed information belonging to developments of April 2019. According to the report, there are 76 million mobile and 60 million web internet users in Turkey. Urbanization is up to %75, and the average age is 31. One of the main aspects which the report emphasizes, is the vast talent pool and low salaries. On average, developers in Turkey compared to their European counterparts have lower salaries. %3 of EU’s workers in technological fields were Turkish last year. To sum up, Turkey is the most important source for talent for EU. Data from the report suggests that the development of Turkish technological ecosystem

Strategy Paper April 2019

What’s inside? Turkey, a bridge between two great continents, with its young and connected population of 82 million, offers the right environment for startups to launch, test and go global. Significant exits are increasing, offering return ratios above European averages. Angel and venture capital funding per capita remains USD 1, leaving room for investment opportunity. www.212.vc

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medium.com/212.vc

To access the complete report: https://www.slideshare.net/212vc/technology-Investment-opportunityin-turkey


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Commercial Relations Between Turkey and the U.K In the framework of his visit to Turkey, the Secretary of State for International Trade Liam Fox came together with the businessworld, in an event called “The Future of Turkish & British Commercial Relations”.

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he event was held by TOBB (Union of Chambers and Commodity Exchanges of Turkey), and one of the main discussions of the event was the post Brexit financial affairs of the two countries. Secretary of Commerce Ruhsar Pekcan, TOBB President Rifat Hisarciklioglu and the Secretary of State for International Trade Liam Fox all gave speeches during the event. Fox stated that the commercial relationships between the two countries are deep rooted and go way back, and that Turkey has become one of the most important commercial partners of Britain in recent years. Underlining Mustafa Kemal Ataturk’s words about how accountability is an important aspect of a tradesman, Fox said “Trust is the most important cornerstone of commerce”. Each country is in the opposite corners of Europe, and a healthy commercial relationship between the two countries is now even more important as the U.K is leaving the EU, says Fox.

“We are leaving the EU. We were one of the most important allies of Turkey in EU and now we are going to be one of the most important allies of Turkey in the world.” said Fox, adding that by leaving the EU, the U.K will also be leaving the EU’s Custom Union and now the UK is in search of a new commerce system. A system with Turkey as an important partner. “Brexit is not a threat but an opportunity for our relationship with Turkey” Fox emphasized that the %44 of the UK’s trade volume is with the EU, and that they don’t want to harm this relationship. It is important for the U.K to leave the EU with a sensible agreement. During this process, Turkey is an important country for commerce, and that “Brexit is not a threat but an opportunity for our commercial relationships with Turkey” stated Fox. The partnership of the two countries made great contributions to the global commerce and regional safety and “the foundation of our relationship will never change, we will always stand against protective trade policies” stated Fox. (AA)

Turkey was a stable partner during the mid 20th century, when “west” was financially and politically unstable, and the UK will do her best to grow this partnership even stronger now, according to Fox. “When I say that the economic ties between the two counties is important, I really mean it, I am just not trying to be polite. This relationship is really important for Europe and for the rest of the world” stated Fox. Turkey is a very important partner of both NATO and the G20 according to Fox. He also reminded that the UK was the first to call when the 2016 Turkish coup d’etat attempt took place. The U.K wants to better its work capacity with Turkish companies and they are giving incentives for British companies to invest in Turkey, according to Fox. 41


BUSINESS NEWS

Two Awards for Turkcell in London Turkcell wins two awards in two different fields in London, with their “Surpriz Nokta” (Suprise Point) and “Catlat” (Crack the Egg) applications.

“The Loyalty Magazine Awards” is an exclusive event held in London, where the most successful marketing projects are awarded. With their 17 customer oriented applications, Turkcell were through to the final. Turkcell won “the Best Use of Gamification to Enhance Loyalty” award with their “Surpriz Nokta” application, with which Turkcell distributed 74 million gifts to its customers. Turkcell also won the “Most Successful” award in the Central and Easter Europe and Turkey Region, with their “Catlat” app, which is included in Turkcell’s youth oriented GNC package. Acting Chief Marketing Officer Omer Barbaros Yis and Corporate Communications Officer Ismail Ozbayraktar accepted the award on behalf of Turkcell. We are very happy to be winning awards on an international scale, said Omer Barbaros Yis.“ We lead the world in customer satisfaction. It is very pleasing to be considered worthy of two awards for our innovative and customer oriented projects, by one of the most important organizations in the marketing field, that is Loyalty Magazine Awards. “One of the biggest expectations of our customers today is tailor made offers. To do that, you have to get to know your customers. We are one of the most successful companies in the world when it comes to reading and analyz-

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ing data. That’s how we offer the best solutions. Our main source of energy is the satisfaction of our customers. We continually work towards making our customers even more happy.” stated Barbaros Yis.

Catlat (Crack the Egg) was Played 30 Million Times Catlat, is an app included in Turkcell’s youth oriented GNC package. Youngsters crack two eggs that appear in their screens weekly and earn additional internet awards up to 8 GB every month. It has 30 million hits as of today. Surpriz Noktasi ( Surprise Point ) is another app of Turkcell, that is included in the BiP platform. It involves customers finding the hidden dots on the map in their phones. When a dot is found, the customers are rewarded with many gifts such as 5 GB data, 50 Turkish Liras worth of Paycell usage or a month-long Fizy Premium membership for free. Loyalty Magazine Awards are considered to be the most important organization of EMEA region. Turkcell had 17 projects in 11 different categories, making them the company with most projects competing in the finals.


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5 Values that TurkishBank’s Prepaid Card Nakito will Add to Your Life

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ccording to statistics, there are 67.8 million credit card and 154.6 million debit card users in Turkey. In reality, these are not the only options for consumers. All the transactions you can do with credit and debit card can be done with a single prepaid card. Especially when you’re traveling, you can use prepaid cards effortlessly and securely. These are the 5 values TurkishBank’s prepaid card Nakito will add to your life, according to TurkishBank Private Banking Director Berrin Cankay.

Use Nakito Abroad Effortlessly with 4 Different Currencies Nakito has 4 different currency options: Turkish Lira, Dollar, Euro and Pound. So you can use your Nakito card effortlessly when you’re abroad. You can withdraw money with very little expenses and use your card in many places.

No More Worrying Over Stolen/Lost Cards If your Nakito card is stolen or lost, just apply to a TurkishBank or any other group banks to get your new Nakito card, and transfer your balance with ease to your new Nakito card. Even if you are abroad, you will get your Nakito card as fast as possible.

Safe Online Shopping Many people are hesitant to shop online because of safety reasons. With Nakito card, by depositing only as much as you need, you can experience online shopping with a peace of mind.

TurkishBank Private Banking Director Berrin Cankay.

Forget About High Costs and Card Fees Nakito card does not have an annual fee. You can make deposits from your bank account to your Nakito card whenever you want. You should also know that making deposits are completely free! No matter where you are in the world, you can withdraw money from ATMs for a symbolic fee of 8 Turkish Liras. To get your own Nakito card, you can visit TurkishBank branches. For more info, please visit www.turkishcards.com

Nakito Card Supports Your Wallet You can calculate the amount of money you are planning to spend at the beginning of the month, deposit that money to your Nakito card, and plan ahead for your payments and expenses. Therefore you won’t be exceeding your limits and manage your budget in a well disciplined fashion. 43


ŞİRKET HABERLERİ BUSINESS NEWS

Turkish Airlines: Turkey’s Most Valuable Brand

According to Brand Finance’s latest research,Turkish Airlines is the most valuable brand in Turkey.

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nternational Brand Valuation Consultancy firm Brand Finance’s report indicates that Turkish Airlines, with its brand value of over 1.7 billion dollars, is the most valuable brand in Turkey, just like it was last year. A Brand Value of 1.735 Billion Dollars Brand Finance’s 12th “Turkey’s Top 100-The Most Valuable Brands in Turkey” research was recently published. First on the list was Turkish Airlines, with a brand value of 1.735 billion dollars. Following Turkish Airlines, Ziraat Bank was second on the list with 1.637 billion dollars and Turk Telekom was fourth with 1.185 billion dollars. Turkcell found a place of the fifth spot with 1.182 billion dollars. Garanti, Turk Telekom and Turkcell on 3rd,4th and 5th Places Respectively Garanti Bank was third on the list with 1.344 billion dollars, Turk Telekom was fourth with 1.185 billion dollars and on the fifth spot, Turkcell with 1.182 billion dollars. IsBank was sixth with a brand value of 1.135 billion dollars. Akbank followed with 934 million dollars, Arcelik with 837 million dollars, Yapi Kredi with 647 million dollars and with 458 million dollars, Ford Otosan.

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A Total Brand Value of 19.8 Billion Dollars According to the research, the total brand value of Turkey’s top 100 is 19.8 billion dollars. 7 companies from various fields of work found themselves a place on the list this year, with EnerjiSA on the 31st, Sok Market on the 34th, NEF Construction on the 35th, MLP Health on 51st, Yatas on the 61st, AvivaSA on the 95th and Desa Leather on the 98th place. Koctas saw the biggest increase in value with %19, moving up 10 places from 49th to 39th this year on the list. Meanwhile Intema Construction Materials experienced the biggest drop with %73 loss in brand value, going down 24 places from 64th to 88th. Besiktas is Leading the List in Football There aren’t any Turkish Clubs in the world’s top 50 football clubs list. On Turkey’s top 100 list however, Besiktas is leading the other clubs with 107 million dollars worth of brand value. Following 38th placed Besiktas, Fenerbahce is on the list with 89 million dollars, Galatasaray with 60 million dollars and Trabzonspor with 26 million dollars.


Turkish Companies Shouldn’t Give Up on Becoming a World Brand Managing Director of Brand Finance Turkey, Muhterem İlgüner, stated that the research was done in accordance with 2018 data, and because of the financial fluctuations and the widening of difference in exchange rates, the revenues were affected negatively, which resulted in rather lower brand valuation. According to İlgüner, Turkish brands, especially

banking, telecommunications and food retailers, should continue their efforts and try to do business using international currencies. This way they will be less affected by exchange rates and protect their brand value. İlgüner emphasized the importance of not giving up on becoming a world brand, and that companies should continue the efforts. The extra efforts shown by these companies is crucial for both the company and their country.

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BUSINESS NEWS

“Goodness Foods” is Now a Turkish Group Brand “You Are What You Eat”, the company slogan of Aytac Foods Ltd, who are continuing to grow in natural organic food market. Aytac Foods Ltd. recently strengthened its place within organic food market’s giants, with the acquisition of Goodness Foods, a 36 years old British company. Aytac Foods Ltd. took a big step that will increase its market share in the food industry. With their “You Are What You Eat” slogan, Aytac Foods Ltd. is planning to grow even more in natural organic food market, and with that vision they have incorporated 36 years old British organic food brand Goodness Foods. Consumers throughout the world are getting more and more conscious about their food. Seeing the need in the market, Aytac Foods founded their organic food unit two years ago and started to work on the matter. With the acquisition of Goodness Foods, they are now in a league of giants. After their London center, Aytac Foods is now growing even more in Britain, especially in Mid and North England, Scotland, Wales and Ireland with their Manchester center. They have also incorporated many important “halal food” brands into their company, an industry for which the demand is growing day by day. Goodness Foods was founded by a church, and operated in England for 36 years. It was privatized 2 years ago and acquired by an investment partnership of Spanish and Dutch firms. Due to financial hardship, the firm experienced a crisis and had to stop its operations. Aytac Food Ltd bought the name rights and some of the products of the company, and grew even larger in Britain. 2000 Organic Products From All Over The World Aytac Foods’ Chairman of the board Recep Ercan pointed out the growing importance of a 46

healthy diet, and stated the inevitable acquisition of Goodness Foods by Aytac Foods. Aytac Foods’ “Organic” unit consists organic food coming from all around the world, particularly from Turkey, and according to Ercan, with the acquisition of Goodness Foods, Aytac Foods will hold a better place in the industry. Right now, Aytac Foods offers 2000 different organic food options for its customers. Your Mind and Soul is Sustained and Shaped by What You Eat With their 20 years of service, Aytac Foods is not in it for only commercial concerns according to Ercan. “We started our journey with the motto “You Are What You Eat”. Your mind and soul is sustained and shaped by what you eat. In today’s ever changing world, we realized how important natural organic food is for human life. We started our work with natural organic foods because we wanted to raise awareness and make a contribution by serving to society. Your perspective on life changes greatly, in accordance with what you consume everyday. Eating organic has a direct effect on living healthy. Some products don’t show immediate effects on people even though they are bad, so people buy things that are bad for them without realizing it. In a world where genetics of people and food is manipulated, we couldn’t leave natural food industry to its fate. We had to take action.” stated Ercan. “Within the bounds of our possibilities, we have started our organic food journey in Europe. Our first order of business is to find


natural organic food sources from all around the world, particularly from Turkey, bring them here and present them to our customers as affordable as possible. And while doing so, our aim is to inform people and the food industry about the importance of a healthy diet, hopefully making a contribution to the community.” said Ercan. Not Everything You Eat is Nutrition Aytac Foods is firing on all cylinders when it comes to making their product available to the customers. Their center in Leyton is still making Cash & Carry “direct sales” to the customer. Especially after May, there will be B2B internet sales and online shopping services available on ‘ goodnessfoods.co.uk ‘ and B2C sales on ‘ goodnessdirect.co.uk ‘ Reconstruction of Aytac Foods will be completed this year, and Manchester branch will increase their natural organic food availability, just like London branch. “2019 will be our “ Eat Organic” year, with Aytac Food making a place for themselves in

events and social media promotions. Slogans like ” Not everything you eat is nutrition” or “Don’t buy food without knowing the ingredients” and “Eat healthy and organic even though it makes you feel hungry all the time.” will be used on our promotions to reach our community.” stated Ercan. Goodness Foods are continuing their operations in a 1000 meter square big Aytac Foods depot in London. It is open 6 days a week and is making cash & carry sales to all customers.


BUSINESS NEWS

CampaignUP is Revolutionizing WhatsApp Marketing Turkish startup company CampaignUp, located at Canary Wharf Level39 is leading the new era in marketing and customer services with WhatsApp marketing interface. CampaignUp, a Revolutionary WhatsApp Interface The founder of the company Ali Rıza Arslan’s job is “WhatsApp marketing”. Ali Rıza Arslan came to London when he was in elementary school. He sums up his work experiences so far as “ I do have interesting experiences. I worked in the defence industry, space industry, social projects, society works about businessmen and now WhatsApp marketing” The biggest two financial centers of the U.K are London’s City of London and Canary Wharf. More than 100.000 people are employed at Canary Wharf, and it is home to many major banking, media and professional servicing companies such as Barclays, Citigroup, Clifford Chance, Credit Suisse, Infosys, Fitch Ratings, HSBC, J.P. Morgan, KPMG, MetLife, Moody’s, Morgan Stanley, RBC, Skadden, State Street and Thompson Reuters. Level39 was founded by Canary Wharf Group, and it’s been in service since March 2013 in “One Canada Square”. It has opened up a 80.000 meter squares of space for fast growing tech companies on the 24th,39th and 42nd floors. After a company starts from scratch with just an idea and completes its development, they go to 24th or 42nd floors. On the 39th floor there are many startup companies and 5 of them are Turkish.

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CampaignUp is a revolutionary WhatsApp interface for marketing and customer services which came to life with the help of an investor, according to Arslan. The company right now is working with organizations such as Conservative Party, London & Partners and John Lewis. “We are focused on bringing in even bigger clients. We are also doing things for medium sized enterprises as well. At first England was our only target, but now we want to capture Turkey’s market as well. After that we are planning to expand to the U.S and Brazil. Because Brazil is leading the world in WhatsApp usage.” Arslan stated. User Friendly, Innovative System WhatsApp marketing is a very new concept and is very much open to development. There are around 47-48 similar interfaces to Cam-


paignUp’s, and Arslan states that “we are one of the oldest ones”. He goes on saying “ People used to send SMS and mails but now everybody uses WhatsApp and it is an innovative system. It’s also an app that is very suitable for marketing, and the more firms use it to communicate, the more people will use the app and the numbers will go even higher. We are now recognised in WhatsApp marketing arena, which is an advantage for us”

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“If you have an email list of more than 10.000, then our system is very convenient to use” said Arslan, who also stated that CampaignUp’s interface is very suitable and user friendly for everyone and every organization, from e-commerce to schools, from banks to public organizations. Anyone who is curious or in need of help about the app can visit www.campaignup. com News are In Your Pocket With “Ne Haber?” Another project brought to life by Arslan is “Ne Haber?”. Arslan sums up the project as: “ There are many people here who are not English and are coming here from abroad. Especially in the last 2-3 years, a lot of people came here from Turkey. Less and less people are reading newspapers that are printed and sold in Turkish neighbourhoods. What we do is, we compile news from the 5 biggest Turkish newspapers and send direct links to our clients via WhatsApp. There are 2000 subscribers to this system right now. Company’s goal is to reach 25.000” Arslan also stated that the company has also created a similar app for Italian, Chinese and Polish people who live in England.

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BRAND

A Piece of Advice for Small Brands During Times of Crisis

BĂźlent Fidan

BrandMap Editor in Chief Brand Specialist bulent.fidan@brandmap.com.tr

Times of crisis can become the times of rejuvenation, course correction and development for companies who think ahead. You probably know this already. But you probably also know that even though people know, they still panic and drown when times of crisis arrive.

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ompanies with the right business plans and smart strategies know how risks turn into crisis in times of crisis. They at least know which risks were left unseen and the how the crisis resulted from that risks.

Risk management, brand identity and course correction, product innovation, development in human resources, betterment of working conditions, reanalyzing customer needs, creating new financial sources, correct judgement of domestic and foreign markets, finding sustainable projects and implementing new and better ways of management to corporate culture are all really important and all actually serve one purpose. You can see times of crisis as times when people lose their jobs, companies downsize or go under or shrinking markets, but you can also see it as an opportunity for companies to ride the wave and come out with even stronger foundations. So, What Can Be Done? Instead of keeping busy with day to day dealings of an organization all together, a member of the board can temporarily hand over his day to day responsibilities to his peers and start a 50


crisis assessment and post-crisis readiness team. Same principle applies to small and medium organizations as well. The goal of this newly built team would be analyzing the possible risks, completing missing work and finding out innovative solutions. It is really hard for the company’s board to deal with day to day, all the while trying to figure a way out of a crisis. Having an independent team that is only concerned with the betterment of brand and company, should be seen as an investment towards the future of the company. This correction and enhancement team should act as an independent research team inside the company and analyze the entire company, so that the data can be used for future projects. This team should be made of people who think outside the box in order to be successful. What they are actually doing is a wide scale conference call inside the organization. If they can get help from a brand or a management consultant and from a researcher, the results will be healthier and will be reached faster. All this correction and enhancement studies will yield a lot of documents. These documents should be compared to the current state of crisis, which will lead to a period of analysis. Prospective projections of problems due to crisis, solutions, good opportunities and chances should be made and should be compared using SWOT, PEST and other means of comparison, which might lead to a way out of the crisis. Production and development with design oriented thought and a transition to experimental branding could be one of the best implementations this team can make. It opens up a way for workers to share their innovative thoughts by making the entire organization join in with their ideas. As a result, if brands and organizations can make the most of a crisis, they can get out of it with minimal losses, even stronger and it would make a healthier post-crisis management possible.

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E-COMMERCE

What can I sell on Amazon?

Do my products sell on Amazon? Fulfilment by Amazon (FBA) refers to all process of products which have been sold from Amazon’s warehouses by Amazon staff. Amazon FBA is a huge job opportunity when managed properly by choosing right products. The starting point for selling with Amazon FBA, which is a huge business opportunity when managed properly by choosing the right products, is to find the right product. If you’re shopping from Amazon, as a buyer, you’ll pay attention to: products price, photos, product reviews and delivery time. As well as your Amazon experience as a buyer, you should also start looking at products from the perspective of the seller. When you calculate your costs on Amazon FBA sales model, you will be able to understand what I really mean “right product” What is the Cost of Amazon FBA Sales?

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ou will remember if you read my article in the first issue.I shared some basic information about starting e-commerce business in the UK.In this issue, I will share some information about selling on Amazon which has been frequently asked to me. After moving to the UK in 2017,a year later I started to sell on Ebay. To start selling on Amazon especially with FBA model,I was supposed to be more equipped. After a long reading,learning and chatting with experienced Amazon sellers, I started to sell on Amazon FBA in 2019. Fulfilment by Amazon (FBA) refers to all process of products which have been sold from Amazon’s warehouses by Amazon staff. A model which you can sell without the hassle of sending goods to customers without a warehouse.

Advertising expenses to sell the product should also be calculated as a cost item. Murat Buyurgan 52

https://www.muratbuyurgan.com/

When you open a seller account on Amazon, you pay £ 30 including VAT each month. Amazon charges a commission on each product you sell (referral fee). Although it varies by product category, you may consider this rate as 15%. After you send the products to the Amazon store, you pay a storage fee which will be invoiced at certain times because the products are located in the Amazon store. This fee is calculated daily. You will pay a separate fee for the sold product to be prepared and shipped to the customer (fulfilment). When you want to sell the product from your own warehouse or home, your cost and time will probably be much higher. Small packages called “Small Parcel” only cost £ 2.90 via Royal Mail. Amazon will charge you almost the same fee for the preparation, shipping and return of the product for you. What can I sell in Amazon? If you don’t have a product of your own, you can make a selection by looking at the analysis of products sold on Amazon to decide which product to sell. The fees to be paid for storage and fulfilment are proportional to the volume and weight of the product. For this reason,


TurkishBritish

you should consider the shipping and storage costs of the product.Your costs will not be limited to Amazon’s expenses. You will also have costs to purchase, import and ship the product to Amazon’s warehouse. For a product with a retail price of £ 15-20, these costs will be close to product costs. Therefore, I recommend that you do not ignore the volume and weight of the product. When choosing a product to sell, you should check the level of competition on Amazon and how much profit it will yield to you after calculating costs. Advertising expenses to sell the product should also be calculated as a cost item. After analyzing all of these costs as well as the sales volume of the product you intend to sell on Amazon, you can decide which product to sell. Does this product sell on Amazon? This is the most frequently asked question by my customers I give consultancy service about being Amazon seller for those whom manufacture in Turkey or supply goods. If you are a manufacturer or have determined where to supply the product you are going to sell, you should make your analysis according to these products. If you start selling with the products you see profitable and push the risky products into the background, your chances of success and profitability will increase. Before you start selling, if you correctly determine the average sales quantity of the products you will import to the UK, you can minimize the costs mentioned above.

How do I analyze products sold on Amazon? You can find and buy paid technical tools on the internet where you can see the sales quantity of the products sold in Amazon and analyze the fees you will pay to Amazon. Or you can get help from an experienced consultant. Using Amazondasatarmi.com, you can get sales analysis. Where can I find products to sell on Amazon? There are basically two answers to this question. You can obtain them from a supplier in the UK or import the products from another country. Both methods have their advantages and disadvantages. If you are able to do business with a manufacturer or supplier in Turkey whom you can trust and pay for products by instalments, your work gets much easier.That’s how I work. I sell the products that I have bought from several suppliers in Amazon. As it is not possible to work with each supplier that I met, I bring them together who want to sell in the UK and Turkish suppliers who want their products to be sold on Amazon.You can also buy the products from China, suppliers from Alibaba. You can import and sell your products from China to the UK after processes such as finding products in Alibaba, contacting manufacturers, finding samples and negotiating. You can follow my Amazon FBA sales experience at Amazondasatarmi.com and Amazondanasil.com, if you have any questions, please let me know.

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E-COMMERCE

UK E-Commerce Market Sector Reports Home Textiles - Cat & Dog Food sectors The London Bridge Project (LBP) published monthly E-Commerce Sector Reports of the UK, announcing the details of the “Home Textile” and “Cat and Dog Food” markets this month.

London Bridge Project (LBP) is a consultancy company that provides services in the areas of Sales Consultancy ”,“ Sales Operation ”and” E-commerce Management” in order to provide the fastest and most effective access to the UK market for companies, especially Turkish companies. The LBP also regularly publishes detailed reports on different sectors each month. London Bridge Project is preparing these reports by analyzing the products and services correctly; identifies the market opportunity, identifies potential customers and aims to start the sales process as quickly as possible.

The UK is leading role in the e-commerce market! “Home Textile ”and“ Cat and Dog Food ”market details announced by London Bridge Project (LBP) also included details of the ecommerce market. According to the report; ecommerce is the fastest growing retail market in Europe. Approximately 30% of the European e-commerce market is realized by the United Kingdom. With a market size of about 177 billion euros, the UK has a volume of about twice that of Germany and France. It is predicted that growth will continue with the new investments of Amazon and EBay, the 54

approach of local players to the customers with local solutions and the development of new transportation methods.

Amazon grows the market Amazon has the biggest share with 16% of the UK e-commerce market. Amazon is followed by Tesco with 9% and eBay with 8%. On the other hand, chains of markets such as Asda and Sainsbury’s are taking different initiatives to bring consumers’ daily market needs into e-commerce. With Click & Collect, Asda and Tesco purchase online from the internet, deliver ready-made packages in the parking lot, or deliver purchases over a certain amount to the user at a time interval chosen by the user. These markets also guarantee freshness in products such as fruit and vegetables. Amazon bought WholeFoods and entered the field. With PrimeNow service Grocery category (Daily Needs) 2-hour delivery is guaranteed. It is deepening in the field with Amazon Flex service where individual couriers and distribution are made. Amazon continues to invest in the market with ambitious solutions in order to keep its leadership in the number of visitors and turnover. This enables the market to grow further.


TurkishBritish Home textile e-commerce market

Cat-dog food e-commerce market

In the UK market, it is observed that the market for home textile products has developed rapidly and competition has increased recently. The high purchasing power increases the demand along with the insufficient supply of domestic production. Home textile products address the lower and middle income group in the e-commerce segment. In other words, consumers take a pricesensitive approach. In addition, the mid-upper segment, which prefers high-quality and personalized products, can prefer higher-priced products.

The report announced also includes market research on cat and dog food sales through amazon.co.uk. Wet and dry varieties of both cat and dog food were analyzed separately.

Dry dog food Generally, dry dog food in packages of 10 to 20 Kg beef, chicken, duck, lamb meat, salmon and dietary varieties are available on amazon. co.uk. Amazon applies charges from 15-20% to 22% as Platform Usage Fee ( referral fee )for these products and charges FBA (Rack and Shipping) between £ 2.5 and £ 8, depending on the weight and size of the product.

In terms of design, products with simple design and trendy colors are generally preferred. At this point, new and trendy designs should be the area where competition is least felt and new sellers can enter easily. In terms of technical textiles, the main determinants of demand are nonstaining, easy ironing, thermal and waterproof ones… The highest turnover in the market dominated by Amazon comes from the sales of bed sheets, quilts, bed linen, pillows, curtains and blankets. At the same time, such as bedding sets, quilts, products are seen as high profitability per unit of sales. When this situation leads to high competition in product sales, it is recommended for new players to enter the market with other sub-categories in this sales category. The competition is relatively low in bathrobes, oven gloves, towels, cloth napkins, table cloths, kitchen aprons and pique sets. When brand preference is in the background, product features and price advantage are the main factors in purchasing preferences. As a result, the fact that the seller has not entered the market at the rate that will bring the market to saturation is an advantageous situation for the new entrants. The low cost of cargo and shelving due to the packaging dimensions of the products in general can also be considered as a positive case. This situation is also considerably important in terms of shipping costs.

After the Amazon deductions have been removed from the products, the average fees per kilogram vary depending on the product type. The smallest and largest price applied to these products per kg and their share as number of sales from dry dog food market are given in the table below: Product Type

% Percentage of Sales

Minimum Sales Value (1Kg/£)

Highest Sales Value (1Kg/£)

Beef

8

0,33

0,81

Chicken Meat

52

0,02

4,10

Duck Meat

9

0,73

1,89

Lamb Meat

14

0,59

2,32

Other

18

0,56

3,49

For the brands sold in the market, the Royal Canin brand has the highest revenue. In dry dog food, the product content is generally prioritized.

Fresh Dog Food Fresh dog food is sold as single meals or canned boxes. The products offered as a single meal of 100 gr are sold in packages of 30 to 98, while canned products ranging in weight from 350 to 450 gr are sold in packages of 2 to 18. Fresh dog food packages include more than 55


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one type of formula such as chicken meat, lamb meat, shallow meat, duck meat, rabbit meat. The most important brands of the market are Forthglade, Lily’s Kitchen, PEDIGREE, Natures Menu, Cesar and ROYAL CANIN.

Cat food Dry cat food weighing between 1 and 10 kg packages are preferred, while wet cat food 24, 48, 96’li sold as bag food is mainly preferred.

Market Opportunities A total of 306 products were examined for the market research of cat and dog foods. The statistics for the estimated sales of the products examined are shown in the table below: Food Type

Avarage

Highest Sales

Dry Dog Food

282

2251

Wet Dog Food

207

1929

Dry Cat Food

193

1984

Wet Cat Food

256

2184

As a result of the analysis, the following results were obtained: * There are companies with high brand recognition in the market. Since these brands have their own customer base, it is difficult to reach the sales output of these brands in the short term, 56

* Due to the high demand, it is possible to realize sales at the first entry to the market close to the average sales figures stated in the table above, at the end of one year, it is estimated that a sales figure of 500-1500 units per month can be reached for each product group. We will work on Amazon platform for catdog food sales according to the services you request: • After the detailed analysis process, the necessary steps for the products to be sold in the market with appropriate competitive conditions will be determined in detail. • The necessary photo shoots of the products will be taken according to Amazon standards and processed by us, graphic designs will be made. Weak points identified as a result of competitor analysis on the visuals will be highlighted in the product graphics and will be prepared for purchasing preferences. • The text that will be created according to the basic features, separating points and explanations about the product will be written by our text authors. • Amazon account opening and initial settings and preparations for product listing will be made. The product will be ready for sale by listing and then FBA (Amazon Prime Sales) transactions. • A proper product management will be realized through daily controls in product sales processes and comment-review-question communication will be managed.


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BUSINESS WOMEN NETWORK

Turkish - British cultural line: Refresh Yrslf

Refresh Yrslf - Refresh Yourself, established in the UK by Dilek Polat Sesli, continues on its way as a unique, sharing, determined personal development activity platform.

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ilek Polat Sesli, whose story started with her family in London in 2016, is one of the founders of the “Refresh Yrslf ”platform. After coming to the UK, Polat Sesli who made researches about what she could do for a while and participated in various network meetings she established the “Refresh Yrslf - Refresh Yourself” platform with her close friends who settled in London at about the same time. For Polat Sesli, who was born and raised in Europe, she underwent a serious individual adaptation process in order to transform the approaches and differences in professional life in terms of social cultural harmony. This adaptation process was the inspiration of Refresh Yrslf. 6 Women joined their forces Refresh Yrslf conducted first activity on 6 May 2017 with Dilek Polat Sesli and her friends Ayşen Topkaya, Esra Kızır Gökçen, İnci Türkay, Zerrin Türe Sütçü and Yasemin Eskiyapan Kurtaran. “This is actually keystone of Turkey - England cultural line as an important bridge,” said and continues:

“On this platform our priority was to create an important sharing platform for meeting ,acquaintance and exchanging our experiences that will help each other for Turkish people who are in “similar” situation and have personal experiences and as a result of this natural sharing that we wanted to create a common personal development platform that we could learn from our experiences.” 2 years passed in our story Two years have passed since the first activity of Refresh Yrslf…After two years,Sesli remarks Refresh Yrslf has started to get stronger to become an authentic, sharing and determined personal development activity platform. Sesli, “Sometimes 5 people, sometimes we were 55 people. In time we started to have meetings not only in Turkish but also in English which is our new homeland’s mother tongue, in a short time we held English meetings as common language in our multinational organizations. We noticed that the most important key feature of this platform which undertakes a unifying role between Turkish speaking communities and multinational communities whose common language is English” she says.Up to now,in Refresh Yrslf held totally 43 events which 29 of them were in Turkish and 14 were in English. As a result of this; non-governmental organizations both in the UK and Turkey could have financial support from these events. In next term,as of September 2019, Refresh Yrslf will keep on monthly meetings in both Turkish and English events about family,women,health,career and life. The details of the new projects will be announced to Refresh Yrslf followers in summer.

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TurkishBritish

DESIGN

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BUSINESS WOMEN NETWORK

Solution Partner in Engineering Miracle Engineering

Ceyla Akın who is Senior Mechanical Engineer and founder her company Miracle Engineering &Consultancy Limited in London in 2018 carries out solution partnership studies in London and in the region for the brands who want to expand their businesses in Turkey,Europe and Middle East.

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he founder of Miracle Engineering &Consultancy Limited in London Senior Mechanical Engineer, Ceyla Akın is one of the successful women entrepreneur who invested in the UK.. As an entrepreneur, Akın is undertaking major projects and at the same time she carries out studies that will be helpful and leading tips for those who want to go abroad from different countries but mainly from Turkey,like herself ,and especially investors who want to invest in the UK. Quality companies need in the sector Akin, who has been living in the UK for a year, primarily aims at providing new partnerships between large and small firms for those who serve in the fields of engineering in Turkey and manufacture in compliance with European standarts wishing to open new markets. She says “There is a huge gap and need in the sector”. By considering this she decided to found her company Miracle Engineering &Consultancy Limited in 2018 after settling in London. Ceyla Akın, “At first stage, I aim to bring together by offering alternative options into modules to the elevator companies manufacturing in European Standards in Turkey,the firms which are micromachining and the companies operating in the field of architecture and construction with the companies which can be solution partners in the UK.” Akın also offers services including preference of suitable heating systems of the building at the stage of designing by calculating heat loss and conceptualizing the project of fire prevention system,wash-basin supply and sewage pipe. In line with her purpose, Akın also carries out collaborative works with The Franchise Company based in the UK and in Turkey which works as a corporate in franchise system. She performs 60

works of solution partnerships from London for the brands seeking to grow their business in Turkey,Europe and the Middle East. From Ceyla Akın to young people: “Aim for the stars!” Ceyla Akın, who has been working in London for the last year, graduated from Kütahya Dumlupınar University, Department of Mechanical Engineering. During her master’s thesis study, Akın who has come into contact with the studies at universities abroad and the firms engaged in production in the sector,she had the opportunity to make comparisons in the field of engineering in terms of education,experience, knowledge and production quality in Turkey and abroad. She sow the seeds of working in abroad in the following years at that time. Akın began her career in Eskisehir and she carried out many architectural projects of plumbing,heating and fire prevention in Eskiehir and different cities of Turkey and also took part in many social responsibility projects. Once for all,Akın give advices to young people : “Turning the crises into opportunities is in your hand… Without sacrificing your quality,explore opportunities to enter the new markets, follow international fairs in your field and try to participate. Aim for the stars! Be in constant development and learning.”


TurkishBritish

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EDUCATION

Make your dream of studying in the UK come true! British education system which based on the culture for thousand of years offers hundreds of educational alternatives to children in almost all age groups, young and adults. We start to explain these alternatives to you in this issue. As of this issue,we start to tell you these alternatives. Our first subject; language schools and university preparation in the UK ...In the next issues of the magazine, we will continue to explain education in the UK with new titles.

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very year, thousands of international students come to study in the UK for different purposes and reasons. With excellent learning system,world’s top schools and hundreds of universities, the UK comes first as mostly preffered by students to study. Students who want to go on their education in the UK prefer UK for joining both foreign language education and short-term courses. Worldwide recognized and respected diplomas and certificates, granting university students the opportunity to work part-time (max 20 hrs) per week, internship opportunities to strengthen CV, professional teaching styles and student services, a vibrant and creative environment to enhance the potential of students make UK attractive for education. However, you need to make right choices for this education to be useful. Getting to know the schools, courses, having detailed information about their education and knowing your needs on the way to your goal make it easy for you to make the right choice. Let me introduce the British education system with language schools ... English Language Schools (16 and over) If you wish to be admitted to a UK undergraduate or postgraduate course, English courses in English language schools will be the perfe-

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ct way to do this. Language schools offer students a wide range of options, from intensive short-term courses to year-round programs and IELTS (English proficiency exam required for university application) courses. Academic Summer Camps (13-18 years) and Family Programs (8-17 years) Families who plan to pursue their children’s higher education in the UK, as well as General English camps; they can also send students to specific programs (such as economics, history, law, politics, entrepreneurship), which last for 2-4 weeks, that prepare the student according to the department they wish to study at the university. Presentations,debates ,responsibility in sports, arts and social activities improve life skills such as communication, self-confidence, and teamwork. City tours on weekends provide an opportunity to get to know British history and culture. Within the scope of the Family Program, parents can come with their children at any time during the year and participate in language programs at the same school. They both develop their language and get a good experience by exploring the city in their spare time and participating in workshops according to their interests, which gives a perspective on education and life in England in the following period.


University & Foundation in the UK ( University Preparatory Year) British universities include a 3-year training for students who have completed secondary education in the UK. In Turkey, university education is four years. UCAS (Universities and Colleges Admissions Service) system can be applied to students who meet the necessary requirements and will start directly from the 1st year and maximum 5 applications can be made. The equivalence of the Council of Higher Education must be checked before applying. British universities often ask Turkish students to study the Foundation year to begin their undergraduate studies. However, students who have high school education is part of an international program in Turkey, for example; IB ( International Baccalaureata)program or Baccalaureata apply directly for the first year, while other students apply to the university for a foundation (1 year) + 3 years education. The Foundation year can be turned into many advantages. The application of a student below the grade point average required for the desired department of the undergraduate program can be evaluated more flexibly considering that the foundation will make progress. We can think of this stage as an interim period in which students will adapt to school, environ-

ment, culture and system before entering a foreign education system. Students can take the Foundation, which enables them to take English, academic skills and field knowledge courses related to the department (finance, engineering, media, law, design) that they want to study, as well as at the college, and they move on to the first year of the university if they complete the required GPA ( Grade Point Average) Turkish students who want to study with scholarships in the UK should also search for universities and local and national scholarships. Application Requirements for Foundation Program: • Min 4.5 IELTS (Depending on the university and department applied) or equivalent • High School Diploma and transcript • A letter describing academic & career goals, achievements, desire to study in the UK and why s/he aims to study that department at the university

Sevgi Kaya Kayauk Limited / Overseas Education Consultant After graduating from University of Economics in İzmir,Sevgi Kaya completed his master’s degree at the University of Westminster and founded Kayauk Limited, an international education consultancy firm. Working to ensure that students and parents receive the education they desire and dream in the UK, Kaya manages the registration process on behalf of them free of charge by providing up-to-date information to help students make the decision. Kaya offers all the services that students need for school applications, registration, accommodation, visa application, airport pick-up, 24/7 support and life coaching throughout education.


HEALTH

Ertan Erel, a Turkish doctor in the UK National Health Service Health is probably one of the areas that the Turkish society living in the UK complains the most about. We asked this issue to someone who knows about the UK National Health Service, NHS, which functions quite slowly compared to Turkey and has been subject to heavy criticism due to budget cuts especially in the recent years. We have asked Plastic Surgeon Dr. Ertal Erel, who has been working in the UK for nearly 30 years, about many different areas and subjects of interest from the service quality and speed of NHS to private health insurances and from Turkey based health tourism to medical education in the UK. Could you tell us about yourself? My name is Ertan Erel. I am currently working as a plastic surgery specialist in the UK. I graduated from Ege University Faculty of Medicine in in 1987. After completing my compulsory service, I came to the UK in 1989 and have been here ever since. After my medical education in Turkey, I had to take the additional exam named PLAB (The Professional and Linguistic Assessments Board) to get my equivalence certificate and I passed the exam. Then I continued my education in the UK. After working as an assistant for a while, I became a general surgeon in 2000. Following this, I completed my master’s degree at the University College London in 2002 and I completed my specialisation in Plastic Surgery in 2010. I have been a full-time plastic surgeon at the NHS (National Health Service) for 9 years. I have super specialisation certificate in breast reconstruction and I am a micro surgeon. I also perform non-surgical procedures such as rhinoplasty, chest-abdominal surgery and botox-filling. How would you comment on the criticisms on quality and speed of service in the NHS?

Reportage: M. Yusuf Çoban 64

NHS has been offering free health care to the patients since 1947. About 60 million people live in this country. A very nice program has been created to solve the health problems of the public. In this system, 80% of cases are solved by GPs (General Practitioners). Namely, the main responsibility belongs to your GP. It sometimes take a few days or longer, depending on your region, to get an appointment from the GP. However, emergency


services or NHS centers can also be used to benefit from the GP. The remaining 20% of patients are sent to hospitals. These are divided into groups. If a cancer diagnosis is considered, the hospital has to arrange an appointment within 14 days and complete the treatment within 62 days. This is called the ‘fast-track system’. However, if there is not a life-threatening situation, the relevant specialist doctors in NHS hospitals examine you within 18 weeks. Of course, these 18 weeks can be too long for us, Turks. Treatment after examination and diagnosis (surgery, etc.) must also be completed in a year. In order to ease this system, which is very crowded, the patients are filtered in this way. Of course, the system is not like this in Turkey. Therefore, Turkish patients here may feel congested and their problems are not solved immediately. In this case, they can get help from the private sector. Another issue is the private health insurance. It is a common practice here. Usually the employers offer private health insurance. For example, the employees of large corporations like banks and official institutions take out health insurance in order to benefit from tax exemption. These also have certain categories. For example, the aesthetic operations are often outside the scope of these insurances. However, treatments like orthopedics are met after any kind of accident. Again, a letter must be received from the GP for this. So do you think that the alternative of NHS should be the private health insurances or treatment options in Turkey? Some of our patients prefer Turkey to solve their health problems. Both treatment and surgery costs are often cheaper in Turkey. This is due to lower hospital expenses there and the government’s support for health tourism. Therefore, the patients can have their treatments in Turkey if they have the opportunities. If you ask me, I recommend that the patients solve their health problems in place of residence. But if they have difficulty in terms of finance, they can be treated in Turkey. However, they should also consider that flying for four hours may cause formation of clot in the leg. We make our patients walk the very next day after the surgery. We apply injections to thin their blood. Therefore, if our patients are to be operated in Turkey, I would recommend staying there for several weeks more to spend their convalescence term.

Can you inform the people who want to pursue a career in medicine, especially about the medical education and the process of becoming a doctor in the UK? There are two ways for this. One is to pass the PLAB test. Passing this test means registering your title of doctor. There is also an English section of the exam, but it is now even easier. You obtaine your proficiency in English language with the IELTS exam which can also be taken in Turkey. Then the medical part of the exam is taken here. If you pass it, you can start working as a doctor here. If you are specialist in an area such as anesthesia, orthopedics, gynecology etc., and you want to work in the UK, you will either take the PLAB test or apply to the relevant college of your specialisation (for example Royal College of Surgeons) to obtain an equivalence certificate. You can also take the surgery/branch exams of these colleges. You also need to pass the English exam. If you pass that exam, you will be exempt from the PLAB test this time. You can learn more details from General Medical Council (GMC). Finally, in which areas does Dr. Erel offer health services in the UK? I assist our patients in a wide range including surgery, nose surgery, breast reduction enlargement/lifting surgery, abdominal surgery, liposuction and removal of skin lesions. In addition, I offer free medical advice for 15 minutes and I can make the necessary referrals. I would be happy to help them as much as I can. 65


CIVIL SOCIETY

CITY AND LIFE

The community of optimists, Turkey Mosaic Foundation, supports goodness...

Turkey Mosaic Foundation based in London, which priotises subjects such as children, women, education, health and the environment, has been helping the NGOs in Turkey since 2017. The aim is to make difference for someone in life...

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urkey Mosaic Foundation has been founded within the scope of the UK laws at the end of 2017 by a small group of people who have been living in London for a long time and who want to support the civil society in their native land. The purpose of its establishment is to create sources for the civil society organisations which make a difference in Turkey, but are in need of financial assistance, have difficulty in access to the financial resources and work with the people in need directly at the base level. The founders of Turkey Mosaic Foundation summarise their reasons of creating such a platform as “We think that we can contribute significantly to the development of civil society in Turkey if we support the innovative solutions of different NGOs. Because an active civil society continues to be one of the main stakeholders of a democratic society. We hope that the foundation is located abroad will have significant role in increasing the supports given to the civil society in Turkey by establishing collaboration with similar institutions.” The founders state that “Initially, we defined ourselves as a group of ‘optimists’. As we have obtained more support than we imagined at the end of our first year, we feel more optimistic at the moment because we have already supported many projects and institutions in Turkey.”

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Turkey Mozaic Foundation makes a difference in life with its projects Turkey Mosaic Foundation helped 19 NGOs in the year 2018. As their founding, their topics of priority are children, women, education, health and environment... All NGOs which have been supported work on these topics. Some NGOs are supported for institutional capacity building. For example like a new employee’s annual salary. Some NGOs are supported for a designated project. For example, preparation of materials for a specific training program and conducting training. Some of the projects that Turkey Mozaic makes a difference in are provising computer training to young women, educating both parents and children against child abuse, ringing and scientifically researching the birds, educating the teachers to create change in village schools or adaptation of village children with each other through sports and games. The founders say “the supported NGOs work in every corner of Turkey and it is very important for us to be able to measure the difference we make and then to describe it in details to our supporters.” Turkey Mozaik Foundation raises funds both from individual donors and from institutional donors who comply with ethical values. Generally, the founders summarize the areas that they raise funds as follows: “The activities organized by our supporters who are inspired by our work from time to time for the benefit of Turkey Mozaik Foundation also contribute to us. Our fundraising methods include a wide spectrum of activities ranging from online donations to donations created as result of various cultural and artistic activities. However, we have focused primarily on mobilizing people interested in such issues around donors on this journey. In the first year of our founding, we summarized our fund-raising history and


TurkishBritish all supported institutions in our 2018 Annual Report. Briefly, we have collected donations of more than 126 thousand Pounds and we have distributed these funds to the institutions in Turkey after a very sensitive and detailed analysis and study period by selecting the institutions and projects that are within our areas of interest and meet our criteria. We have worked with partners in Turkey and one of them is the Support Foundation for Civil Society. We work with them at every step of the application and selection process.”

Turkey’s voice will be heard more in the global economy. The most important impact of Turkey Mosaic Foundation, which offers support to the civil society organizations in Turkey from the UK, is that it is a channel that supports the donors who live abroad, who have social issues about Turkey in their agenda and want to make impact on these.

The team continues to explain its works: “We, as the founding team, work voluntarily and for Turkey Mosaic Foundation by taking time from our works and families. Our belief in walking on the right way is strengthened and it makes us look at the future with more hope and excitement every moment when we have a new supporter, the supported institutions write us appreciation message and we follow our positive impacts on the social media.” The founding team have a final message: “If you are living in the UK and want to support children, women, education, health and environment issues in Turkey, we invite you to get to know Turkey Mosaic Foundation better. You can follow us on Instagram and Facebook, subscribe to our e-mails, participate in the events we organize and of course support us at www.turkeymozaik.org.uk.”

By Turkey Mozaik Foundation supported NGOs

“As we are an association registered in the UK, there are of course some tax advantages of donating in the UK. This model itself can be reproduced in other countries too. The important thing is that the motivated people who want to come together and adapt these and similar models to the works they want to do.” said the founding members and continued to mention that “Turkey Mosaic Foundation will both actively raise more funds for improvement of the civil society in our country and make the civil society initiatives to raise their voices globally by working together with similar institutions and maybe persons abroad”. The founding team which draws attention to the fact that it is going to be a process which motivates the donors in Turkey says the following for the works carried out between the two countries: “Thus, it can be ensured that the mutual works are supported by mutual decisions. It can be a different motivation that the donors in Turkey can be replicated with support of other donor institutions. As Turkey Mosaic Foundation, we know that some of our supported institutions and projects find it very difficult to reach to financial supports in Turkey and we find even more happiness as we can make contributions to particularly these institutions and projects.” 67


CITY AND LIFE

16th Istanbul Biennial

THE SEVENTH CONTINENT 38 new commissions by 57 artists and art collectives will be presented in the 16th Istanbul Biennial.

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he 16th Istanbul Biennial will unveil 38 new commissions which will be dispersed in multiple locations around the city. 57 artists and art collectives from 26 countries (Argentina, Austria, Brazil, Canada, Croatia, Czech Republic, Denmark, France, Germany, Iran, Ireland, Italy, Japan, Lithuania, Netherlands, Peru, Poland, South Africa, South Korea, Sweden, Spain, Taiwan, Thailand, Turkey, UK and USA) have been invited to participate in the 16th Istanbul Biennial, curated by the eminent art historian and curator, Nicolas Bourriaud. Istanbul Biennial is organised by the Istanbul Foundation for Culture and Arts (İKSV) and sponsored by Koç Holding. The 16th Istanbul Biennial, with the title The Seventh Continent, will run from 14 September to 10 November 2019 in three spectacular locations across the city: the historic MSFAU Istanbul Painting and Sculpture Museum, the Pera Museum in the heart of the city and in a series of historic sites in Büyükada, the largest of the so-called Princes’ Islands in the Sea of Marmara.

Artists showing are:

At MSFAU Istanbul Painting and Sculpture Museum: Deniz Aktaş (Born in Diyarbakır, lives in Diyarbakır); Özlem Altın (Born in Goch, lives in Berlin); Jonathas de Andrade (Born in Maceió, lives in Recife); Korakrit Arunanondchai (Born in Bangkok, lives in New York and Bangkok); Ozan Atalan (Born in Çanakkale, lives in Izmir); Radcliffe Bailey (Born in New Jersey, lives in Georgia); Rebecca Belmore (Born in Uppsala, lives in Toronto); Dora Budor (Born in Zagreb, lives in New York); Johannes Büttner (Born in Frankfurt am Main, lives in Amsterdam); En Man Chang (Born in Taitung, lives in Taipei); Mariechen Danz (Born in Dublin, lives in Berlin); Elmas Deniz (Born in Izmir, lives in Istanbul); David Douard (Born in Perpignan, lives in Paris); Simon Fujiwara (Born in London, lives in Berlin); Claudia Martínez Garay (Born 68

in Ayacucho, lives in Amsterdam); Pakui Hardware [Ugnius Gelguda & Neringa Černiauskaitė] (Born in Vilnius and Klaipėda, live in Berlin and Vilnius); Eloise Hawser (Born in London, lives in London); Marguerite Humeau (Born in Cholet, lives in London); Suzanne Husky (Born in Bazas, lives in San Francisco); Rashid Johnson (Born in Chicago, lives in New York); Feral Atlas Collective (Living in different cities around the world); Eva Kot’átková (Born in Prague, lives in Prague); Agnieszka Kurant (Born in Łódź, lives in New York); Tala Madani (Born in Tehran, lives in Los Angeles); Jared Madere (Born in New York, lives in Los Angeles); Turiya Magadlela (Born in Johannesburg, lives in Johannesburg);

Güneş Terkol (Born in Ankara, lives in Istan& Güçlü Öztekin (Born in Eskişehir, lives in Istanbul); Mika Rottenberg (Born in Buenos Aires, lives in New York); Max Hooper Schneider (Born in Los Angeles, lives in Los Angeles); Ylva Snöfrid (Born in Umeå, lives in Athens and Stockholm); Jennifer Tee (Born in Arnhem, lives in Amsterdam); Suzanne Treister (Born in London, lives in London); Ambera Wellmann (Born in Lunenburg, lives in Berlin); Haegue Yang (Born in Seoul, lives in Seoul and Berlin); Müge Yılmaz (Born in Istanbul, lives in Amsterdam); Phillip Zach (Born in Cottbul)

bus, lives in Los Angeles).

At the Pera Museum: Anzo [José Iranzo Almonacid] (Born in Utiel, died in Valencia); Anna Bella Geiger (Born in Rio de Janeiro, lives in Rio de Janeiro); Pia Arke (Born in Ittoqqortoormiit, died in Copenhagen);


TurkishBritish Charles Avery (Born in Oban, lives in London and Mull); Norman Daly (Born in Pittsburgh, died in New York); Ernst Haeckel (Born in Potsdam, died in Jena); Evru/ Zush (Born in Barcelona, lives in Barcelona); Sanam Khatibi (Born in Tehran, lives in Brussels); Melvin Moti (Born in Rotterdam, lives in Rotterdam); Glauco Rodrigues (Born in Bage, died in Rio de Janeiro); Luigi Serafini (Born in Roma, lives in Roma and Milan); Paul Sietsema (Born in Los Angeles, lives in Los Angeles); Simon Starling (Born in Epsom, lives in Copenhagen); Piotr Uklański (Born in Warsaw, lives in New York and Warsaw); Anna Bella Geiger (Born in Rio de Janeiro, lives in Rio de Janeiro).

At Büyükada: Glenn Ligon (Born in New York, lives Armin Linke (Born in Milan, lives in Berlin); Ursula Mayer (Born in Ried im Innkreis, lives in London and Vienna); Hale Tenger (Born in Izmir, lives in Istanbul); Andrea Zittel (Born in Escondido, lives in California).

in New York);

In addition to the artists exhibiting in these three venues, Monster Chetwynd (Born in London, lives in Glasgow) will participate in the 16th Istanbul Biennial with an outdoor project. Further details to be announced. For further information about the artists and the biennial: https://bienal.iksv.org/en

About the Istanbul Biennial The Istanbul Foundation for Culture and Arts (İKSV) has been organising the Istanbul Biennial since 1987. The most comprehensive international art exhibition in the region, the Istanbul Biennial plays an important role in the promotion of contemporary artists from Turkey and in the international arena. The Istanbul Biennial works on an exhibition model which enables a direct dialogue between artists from diverse cultures and the audience. The curator, appointed by an international advisory board, develops a conceptual framework according to which artists and projects are invited to the exhibition.

Bige Örer, Director Bige Örer (b.1977, İstanbul) is an initiator and facilitator of exhibitions and artistic projects. She is currently the director of the Istanbul Biennial (since 2008) and Contemporary Art Projects at İKSV (since 2018). There she directs the artistic vision and programme for the Istanbul Biennial as well as a wide variety of cross disciplinary projects, including the Pavilion of Turkey at the Venice Biennale; learning, residency and public programmes which are developed together with a multitude of international and local collaborators. She has a background in political science and public administration as well as sociology. She has been a consultant and a jury member of numerous selection panels and awards. She was an independent expert in the European Union’s department that evaluates sculptural funds. She was also a member of the project Capacity Building for Cultural Policy in Turkey and a member of the team that writes the alternative Cultural Policy Compendium of Turkey. Bige Örer’s breadth of activity embraces both the artistic and the academic fields. Her contribution in various publications includes the research she co-conducted on the financing of international contemporary art biennials. She is the co-author of the children’s book A Colourful Journey in a Time Machine: Istanbul Biennials for Children with Süreyyya Evren. Bige has written extensively about biennials and has taught courses on the subject at Istanbul Bilgi University. Since March 2013, she is the vice-president of the International Biennial Association. She is on the editorial board of IBA which conceptualized and produced the inaugural issue of its journal, Pass.

Nicolas Bourriaud, Curator Nicolas Bourriaud, born in 1965, is a curator and writer. He is the director of Montpellier Contemporain (MoCo), an institution he created, gathering the La Panacée art centre, the École Supérieure des Beaux-Arts and the future MoCo Museum, which will be opened in June 2019. He was the director of the École Nationale Supérieure des Beaux-Arts de Paris from 2011 to 2015. From 2010 to 2011, he headed the studies department at the Ministry of Culture in France. He was Gulbenkian Curator for Contemporary Art at Tate Britain in London from 2007 to 2010 and founder advisor for the Victor Pinchuk Foundation in Kiev. He also founded and co-directed the Palais de Tokyo, Paris between 1999 and 2006. Bourriaud’s recent exhibitions include Crash Test, La Panacée (2018); Back to Mulholland Drive, La Panacée (2017); Wirikuta, MECA Aguascalientes, Mexico (2016); The Great Acceleration / Art in the Anthropocene, Taipei Biennial (2014); The Angel of History, Palais des Beaux-Arts (2013); Monodrome, Athens Biennial (2011) and Altermodern, Tate Triennial, London (2009). Nicolas Bourriaud was also in the curatorial team of the first and second Moscow Biennials in 2005 and 2007. His selected books are The Exform (Verso, 2016); Radicant (Sternberg Press, 2009); Postproduction (Lukas & Sternberg, 2002); Formes de vie: L’art moderne et l’invention de soi (Denoel, 1999) and Relational Aesthetics (Presses du réel, 1998) 69


CITY AND LIFE

GOURMET

Modern Mediterranean Beso London

Beso, which Interprets the traditional Italian and Spanish cuisine with modern touches, offers special tastes that will leave a mark on the minds and palates. Ebru Atlan TecirlioÄ&#x;lu / @ebruatlan, Photos: Ferhat Elik

Beso, located in Covent Garden in the heart of London among the theaters and many popular attractions of the city, is a modern and Mediterranean city restaurant that masterfully blends Italian and Spanish cuisine with a selection of flavors. The minimal menu, which mainly includes Italian cuisine and does not tire the reviewer, also includes special tastes from Spanish cuisine. One of the main secrets of flavors that leave a mark on the palate and in the mind is, of course, the use of good materials. The founders of the place and the kitchen team focused on preparing dishes that guarantee the the

flavor and the taste of the Mediterranean cuisine which, with the selection of materials, has been one of the most important issues they have meticulously addressed. They care about the very good quality of the ingredients used in cooking. Their basic principle is to prepare simple and delicious plates by using the highest quality materials produced by sustainable methods mostly in the organic farms. The Italian and Spanish olives, cheeses and delicatessen products on the menu come from the best producers in Italy and Spain. One of the most attractive options among the starters, burrata cheese, comes from its native land, Naples, from an organic farm and the tomatoes come from the best producers of Amalfi. Most of the vegetables are taken from the local organic producers in the UK. The fish, most of the seafood and meat products are also obtained freshly from the UK’s secure producers. We think that this attention paid for preparation of the food has been noticed by those who are always in search of good food because Beso has been selected as the best restaurant in London among 20 thousand restaurants at 2019 British Restaurant Awards, although it has only been open for a year. Beso has a refined menu that changes seasonally by taking the customer feedbacks into consideration. The organic burrata cheese presented with colorful tomatoes and extruded balsamic sauce, mixed bruschetta plate, goat cheese salad with caramelized onions and forest berry sauce are good choices among the appetizers. As the signature flavors of the place, there are exquisite options among their hand-made

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2019 British Restaurant Awards Londra’nın en iyi restoranı ödülü fresh pastas. You should try the panzerotti with porcini mushroom flavored with truffle sauce and rosemary oil among the pastas which have vegan and gluten-free options too. Galician octopus among the main dishes is also one of the favorite dishes of the place. Miso marinated black cod fish and braised lamb ribs are among the main choices which attracts wonder. Sometimes, the classical tastes can gain a whole new dimension with the creative touches of the master chefs. Our suggestion to make the sweet final of the pleasant experience at Beso is the delicious Affogato. Do not leave the place without trying Affogato which is presented in shape of a Muffin by skillfully combining hazelnut ice cream, chocolate ice cream and chocolate sauce and espresso on the top. The noon service of the place starts at 12 pm and lasts until 3 pm. Between 5-7 pm, a special pre-theater menu is offered to the theater lovers. The menu consists of delicious options for those who will go to London’s famous musicals and theater plays and to stop by before the theater. Evening service starts at 7 pm and continues until late hours.

One of Beso’s most striking features is the fact that it has a private room which was used by the members of The Beatles in the 1960s for dining by coming from their studio that is very close to the place. This room, called The Beatles Private Dining Room, can be rented for special events and meetings. Address: Beso London 190 Shaftesbury Avenue, London WC2H 8JL Tel: 020 3972 8888 www.besolondon.com 71


CITY AND LIFE

MODA

Azerbaijani fashion designers have been made their debut at Royal Ascot The Pre Ascot fashion event sponsored by AWAUK - the Azerbaijan Women’s Association in the UK - was held at the Ritz Hotel in London.

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he Royal Ascot is held every year in summer season as one of the highlights of British social and sporting life. These five excellent days in which world-class horse races, fashion parades and the best food combines with each other turn into a feast for fashion designers. The Royal Ascot races, where women have to wear formal dresses and hats, also serve as a fashion show where guests show up with stylish outfits and interesting hats. In this traditional event, attended by the Queen Elizabeth II at Ascot Racecourse in Berkshire which lasts for five days, British fashion displays itself. The Royal Ascot horse races, which is the unmissable event of June, dates back to 1711 when it was founded by Queen Anne. Every year, Queen. Elizabeth II and the Prince of Wales and the members of the British Royal Family attend the Royal Ascot. At the start of each race day, there is a royal parade of the royal family. Ascot, which is an important event in the British social calendar, is transforming into fashion days by exceeding the scope of horse races as the attendees are on the agenda of the public and press with their clothes. Before the Royal Ascot held on 1722 June 2019 this year, the Pre As-

cot fashion event supported by AWAUK - the Azerbaijan Women’s Association in the UK - was held at the Ritz Hotel London. In the Pre Ascot Fashion Event attended by Azerbaijani designers, hatmakers and jewelers, pioneers of the Azerbaijani fashion exhibited their works. Narmeen Jewelery, Mozafarian London, Samira Ebrahimi’s “War Brides”, Velor, Lumier Plus Size, Salamakhina Azerbaijan scarves and Squirz Couture brands presented their collections to the guests of Ascot. All of these brands were presented to the attention of fashion lovers in London at the legendary facilities of Ritz. Azerbaijan, which has a great potential in terms of fashion, proudly realized the event in London Ritz Hotel right after the successful fashion event with the Azerbaijani and worldwide brands in Grand Royale Hotel at the beginning of this spring. Ulviyya Taghizade, the founder of AWAUK, said the following about these events which they organized in England to introduce Azerbaijani fashion designers; “The brands representing their countries abroad and participating in such fashion events keep local customers and buyers aware of trends away from the UK. These events are also a great way to participate, make contacts and go even further in the UK fashion industry.” 73


CITY AND LIFE

Ömür Yeğinsu:

AFTERNOON TE

“The Key for Opening to the World is Rooted in Education” The founder of Futureminds Educational, Ömer Yeğinsu, provides admission of the students in Turkey by the schools having reputation in the international arena in the UK with the personalized education maps that he prepares individually. Thanks to Yeğinsu’s professional mentoring, the students fairly wear armors against the failure risk in the education arena. At the end of a rigorous preparatory process, the students whose foreign language and academic knowledge levels reach international standards are transformed into self-confident world citizens with strengthened personalities. Reportage: Kevser Devecioğlu The founder of Futureminds Educational, Ömür Yeğinsu, has been living in London since 1987. Ömür Yeğinsu is a woman who has radically changed the lives of hundreds of children of different ages, to whom she has been mentoring, as if she had a magic wand in her hands. The reason why she has moved to London is that she wanted her son, Can, and her second child, Ceylan, who were born in the 80s, to open up to the world by having deep-rooted education. Yeğinsu, who advised students in Turkey and in the United Kingdom, had her first target as her children, heirs of a rich culture, to receive the right education without losing that identity, to become self-confident individuals with personalities, to determine their targets accurately and to become citizens of the world who contribute to the country and she has preferred the British education system due to all of these reasons. Ömür Yeğinsu mentors the students who live in Turkey and want to continue their education in the UK as well as the students living in the UK and want to be admitted to private schools having international reputation. She works target-oriented in university, graduate, secondary, high school, boarding school, voca74

tional English, summer school, IELTS subjects. There are many reasons why Yeğinsu preferred England, about which she said “I believe it is the cradle of education”. She says “They have transformed the education of the 1263s into a system with slight touches based on the development of today’s world. It’s not an education, it’s a system. Since our founding, we have been deeply understanding the international cultures and types of education and we are giving conscious and holistic education consultancy to people at 0-12 years, 13-18 years, 18+.” Individuals with Analytical Perspective and Understanding Cause-Effect Relationship are Raised At Futureminds Educational London, all services are tailored individually for each consulting person. Yeğinsu, who gives personal mentorship in this form, offers magical touches to the students with the “educational secrets” that she gives to the individuals. She fairly provides armors to her children whom she prepares for the British schools which provide very good education and accepts students very difficultly. She provides the children with academic knowledge that will enable them to be admitted to the schools they are targeting, as well


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TurkishBritish as strengthening their personalities and giving them an analytical perspective in the preparatory process. She transforms them into self-confident individuals who can stand on their feet and solve their problems on their own. Because the high test scores of the children do not mean too much to be successful in the British education system. In addition to the academic knowledge, the students who are able to analyze events correctly, are questioning, ambitious, confident and have goals can succeed in this system. Yeğinsu, who noted that the whole process should be tailored to achieve the desired results, stated that the students who came to England with fabricated consultancy companies become unsuccessful most of the time and return to their countries or lose money, time and labor in schools that do not contribute to their careers or personalities. “I give clues on how to walk through the challenging paths of education” Ömür Yeğinsu prepares an education map for each student who gets consultancy from her and she summarizes her works as follows: “At the first interview with the child, I identify personal secrets. He will go abroad and make a trip he doesn’t know about. He has a way ahead of him where he has no idea how to walk. A way full of difficulties. They have always walked straight down the road. I have to tell them the secrets of how to walk this difficult way. Where is the bend, where is the straight road, where should we climb? When I tell all this, the child feels ready for the journey.” So, which topics does Yeğinsu give priority to when preparing an education map? What does she pay attention to for the education secrets she will give to her clients? Yeğinsu continues: “we consider the person’s family structure, the growth between 1-4 years, education he took at home and school between 4-7 years, development and education between 7-13 and 1318 years, strong and weak sides of the persons older than 18, character structure, and how he wants to build the future in material-spiritual terms. What armors will he need to survive in the future of the world as a human being in his country and all the countries of the world? Is his country’s armor enough for him to stand up in the world? If not, what should be done? How can errors be corrected? The most important thing is that: All preparations should be made according to the capacity and abilities of the person before going on stage.”

“Your family and education are like your skin, they don’t change” Yeğinsu, who noted that the education map is a very individual study, continues: “The mentoring process is a process in which we form the pillars of the family and the future of the young. A mentoring meeting lasting for 1-2 hours. The family and the student, applying all of the information we provide, will realize that they create awareness of the individual’s character and education when they take the necessary steps towards their goals by making great progress in their own worlds.” Yeğinsu, who states that she directs the children and the youth going to the UK from Turkey for them to live in peace for 3-4 years and to become successful, says “after the age of 18, you will not be able to delete anything from your life. Your family and education are like your skin, you can’t change them, it hurts.” Yeğinsu identifies the success by saying “The person who can stand on two legs in life and survive not only in his own country but also in the world is called successful. This is also world citizenship. You will exist from nothing, so you will not destroy the existing. Brain and personality hand in hand means success.” Yeğinsu draws attention to certain age groups on the road to success and states that even if they do not receive special counseling, parents can observe their children very well at these ages, and that neglecting issues that need special attention will lead to failure of the children. Yeğnsu, who also mentioned about the importance of 0-7, 7-13 and 13-18 age groups, said “The most exciting and unmissable years in one’s development, brain and character structure. The most beautiful journeys of our families, schools and children... Years and development that you cannot change later even if you wish. I believe that the family, education and the country’s ministry of education play a very important role in these years. This is such a role that you may make mistakes that you cannot change for life and it will be difficult to remove.” 75


LONDON

CITY AND LIFE

Things to do in London Summer in London is one of the most loved times of the year, not because the weather is mostly favourable, but there are so much going on! Here’s our pick of things to do in London!

acemilondoner / www.acemilondoner.com

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Family day at the PYO Farms!

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Don’t miss the best time to visit pick-yourown farms since the fruits are all in their best now! The sun is mostly out and there couldn’t be a better family day out than going for picking up fresh berries, veggies or even flowers. Pick as many fruit and vegetables as you can carry and feast with the summer harvest! They have usually cafes, picnic areas on the sites to have snacks. However, you’re more than welcome to bring your own food and turn the picking fruits and veggie day into a picnic day!

Walking Tours

Fancy trying new experiences in the city? One of the best things to do in London during the summer is taking a walking tour. There are lots of different types of tours that can grab your attention. Get to know the historical past of London by joining tours like The Beatles or the Jack the Ripper. If you’re into movies and TV, you can save your space for Harry Potter or Sherlock Holmes tours. Or if you’re a foodie, indulge your appetite with an eating tour in the diverse cuisines of London. Remember to take the comfiest trainer or walking shoes!

Museum of the Moon

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Spending an afternoon to see the model of the Moon in the Natural History Museum is one of the most unmissable experiences in London. The Museum of the Moon is created by British artist Luke Jerram, sculpting by using the high-resolution NASA image of our the one and only satellite. The artwork offers an interactive experience of the Moon with a surround-sound and moonlight composition, which leaves a deep impression on the visitors. It’s also possible to have a drink or to join a lunar-themed yoga class under the moon. It’s up until January 2020 and entrance is free of charge.


One of the most popular destinations in summer is lavender fields around London. You don’t need to go to Provence to see these picturesque views of lavender fields. Since they’re popular and Instagram famous from July to September, they can get quite busy at the weekends, so I highly recommend you go the weekdays if possible. As well as taking the best photos with a purple background and bringing freshly picked lavender bunches to home, you can also buy natural goodies such as aromatherapy oils, soaps, fragrances and skincare products.

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Lavender Season

Beach days

Get yourself down to the south coast to cool off and chill during the summer. When the heatwave hits the city, you may find yourself desperately checking the best beaches near London. The beaches like Brighton, Camber Sands, Botany Bay, Whitstable, Mersea Island and Hastings all take less than two hours from London, which is just a stone’s thrown distance. Whether you do any of these activities or not, just keep yourself outside and enjoy the sun while it lasts!

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ART AND DESIGN

Ideal designs for packaging Pekideal designs and produces sustainable organic boxes, packages and labels in different sizes and qualities for the packaging sector in both Turkey and the UK.

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ekideal, which originates from the combination of the words ‘pek’ (very) and ‘ideal’ (ideal) in Turkish language, contains the words ‘Idea’ and ‘Deal’ in English language. Pekideal, which has gained its brand name with an international identification to represent itself both in Turkey and the UK, makes difference in packaging production with special designs. Pekideal, whose specialty is packaging and labeling, offers solutions in line with the needs of its customers, especially in textile and food products. These solutions are not limited to just design; they also produce and deliver the designed products to the customers in Turkey. The firm which has started its operations in Turkey in 2016 has been serving with the

same name in the UK since the first quarter of 2018. They make not only design but also they produce the designed products and work with many specialist producers in Turkey for long years and offer competitive prices to its customers. Pekideal is a specialized firm in design and production of especially sustainable and organic boxes and packages of different sizes and quality, cardboard and fabric carrying bags, packaging for the food industry, cardboard and woven textile labels and accessories, cylinder boxes, leather, silicone and metal accessories for the textile industry, delivery boxes that may be used for online sales and special value-added boxes that can be folded flat with magnets. After designing and preparing the samples in these areas, the firm produces these designs for the brands. The firm, which has a lot of experience especially in the textile and food sectors, designs and produces ready garments, cloth and hat boxes and labels for the textile sector and packaging materials for the house textiles. It generally offers takeaway packaging for the restaurants and boxes and packages for pizza, pita, kebab etc. for the food sector. All of these productions are prepared with customers’ own logo and brands. Packaging and labeling are among the most important elements of the brand Ersin Zorlu, Chairman of Pekideal, emphasizing the importance of packaging and labeling in representation of a brand, states that their priorities as a firm are not only making production for the customers, but also developing products according to their needs by acting solution-oriented. And says “We think that packaging and label are the most important variables after the product itself. Because the next points which take attention after the product are the packaging and the label.” Er-

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Pekidel customers are managed by Oya Öztanıl.

sin Zorlu, who states that if there is no intimacy between packaging and product quality, there will be a reason for the consumer or user to question the product quality unconsciously, says; “In order to remove this possibility, it is important to be aware of the fact that packaging and label are actually important accessories used in the product. In fact, these accessories, which include the brand’s name clearly, namely packaging and label, must be directly proportional to the quality of the product.” Multinational design team Pekideal, whose secret of success lies in the international design team, has an experienced team especially in packaging, boxes, textile labels and branding. Zorlu, who draws atten-

tion to the fact that they provide diversity by working with designers from many countries such as the UK and Turkey as well as Japan, Portugal and Italy, says “we have a strong design team which we have worked together for long years.” Zorlu, stating that the customers can see the alternatives created by different eyes and abilities instead of working with only one designer, mentions that this diversity is an advantage for finding the best. Zorlu says “When the product to be sold is completed, you can contact us through www.pekideal. com and ensure that the right packaging and label is designed and produced for your product instead of realizing that you don’t have the proper packaging and label; this will save you serious time with healthy choices.”

CERTIFIED TRANSLATOR EVRIM EKIZTAS

All official documents are translated from Turkish into English or English into Turkish as sealed and signed.

Please send a message to WhatsApp at 07413233249 79


ART AND DESIGN

From the Ottoman Primary School to Urla Design Library

A library dedicated to design The small domed Primary School covered with tiles, of the Ottoman Period, which Prof. Dr. Tevfik Balcıoğlu fell in love with at first sight, today hosts the lovers of history, culture, art and books as Urla Design Library. Love at first sight!

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t is a small 16th-century domed building in Urla, Izmir, a few minutes of walk from Arasta. Although the residents say that the mosque is a masjid, it is registered as a masonry house. This small domed tile covered building, which was once really used as a home, but then registered as a masjid, had the fate of being used as an animal dome until it met with Prof. Dr. Tevfik Balcıoğlu... The adventure of this small building, which is a reference design library today, into Urla Design Library is actually a small love story. The feeling which has made this special building gained by the society and become an important reference library is the respect of Prof. Dr. Tevfik Balcıoğlu, who is an academician in the field of architecture and design, in design, occupation and historical environmental culture.

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The founder of the Library, Prof. Dr. Tevfik Balcıoğlu tells the story of the abandoned structure as “It all started when I purchased a building. It is the first building which I bought by myself in life. It was the spring of 2005. We went to see an old, small building, which they called the mosque, which was suggested to my father-in-law. He was thinking ‘The building is very interesting, but what can I do with it?’. When I walked into the street and saw its silhouette in distance, I said ‘OK, I’m buying’. That’s how the passion has started.” The building, which Tevfik Balcıoğlu says he felt in love at first sight, is actually a Primary School built during the Ottoman Period*. When Balcıoğlu took action to rebuild this beautiful structure that required restoration, he started by revealing the identity of the building. It is thought that this building, on Kapan Mosque Street, has been built in 1560 on the same date as the mosque. Prof. Balcıoğlu thought “I would make the upper floor of the two-storey building a library and I’d collect all my books there, and my students would work here from time to time” and he applied for a scholarship call from the Swedish Lund University and received a certificate for protection and management of historical buildings in 2007. This training contributed on shaping the Primary School Project. But what puts the end to the project is a painful event; his classmate, Professor Faruk Tabak, a faculty member in Washington, passed away in 2008. Balcıoğlu brought his friend’s


TurkishBritish This private library, which is privately owned, was given the “Restoration of Original Function Award” in the 15th Respect for History Local Conservation Awards in 2017 by Izmir Metropolitan Municipality.

books from the US, and named the upper floor ‘Faruk Tabak Reading Room’ and thus, the project turned into a special library. The historical building, which has gone through a long restoration process, is originally a square with a floor area of approximately 7.5m x 7.5m consisting of two independent floors. The project, which has been completed with years of effort, has been implemented with a successful restoration based on its original form, has begun to serve with the name “TB House: Urla Design Library and Faruk Tabak Reading Room” in 2017. It hosts events The upper floor of Urla Design Library, whose lower floor was designed as library, actually offers an exquisite space suitable for multipurpose use with its windows opening to four facades, a stove, a 6-meter-high dome, extremely balanced proportions and superb acoustics based on its original plan. The place is very suitable for Room orchestras, as well as it can host small-scale events such as meetings, seminars, workshops, music and yoga classes. In fact, fairy tale, poem, book reading days, art, design workshops, various courses and special events are organized for the children of the neighborhood besides the programs that are offered to all segments. These activities are organized out of the office hours, 15.00-18.00, in order not to deprive the children of the neighborhood from studying places. Accommodation is provided with a sofa on this floor.

Tevfik Balcıoğlu, the founder of Urla Design Library and professor of industrial design, who also worked in England, served as the founding president of the Department of Three Dimensional Design in Kent University’s Institute of Art and Design in 1992, and taught at the Institute for 10 years. Prof. Dr. Balcıoğlu, who preferred to pass his retirement years in London again after continuing his academic career in Izmir, did not leave his job and he continues to make new projects by giving consultancy in design. * The primary schools were developed after Fatih Sultan (II.) Mehmet (1421-1481) who built small schools beside mosques. The function of these schools, which normally had only one place, was to educate children aged 5 to 10 years. These buildings were sometimes built as large mosque complexes and sometimes as single buildings between the neighborhoods. Compared to the other social structures of the period, there is an effort to approach the child scale in the dimensions of primary schools.

The book collection of Urla Design Library, which is a private design reference library open to the public, mainly consists of personal books of Prof. Dr. Tevfik Balcıoğlu and Dr. Faruk Tabak, almost all of which are in English. The library includes more than 4.000 books of Faruk Tabak on world history brought from the USA and then published by his special ex-libris’ and the books on industrial design and architecture that Balcıoğlu brought together throughout his career. Due to the bookcase brought from the USA, the upper floor, which is covered with a dome, is called Faruk Tabak Reading Room. Continuing production after retirement 81


ART AND DESIGN

Creative portraits from the UK... London’s leading artists, creators, trend hunters and prominent figures in the Turkish community... Different professions and different portraits from creative processes show their presence in photography, fashion, interactive design, ceramics and many more areas.

Burç Talug UX - UI Designer Burç Taluğ, who graduated from Bilkent University, Faculty of Fine Arts, Department of Graphic Design in 1997, has more than 20 years of work experience. During his school years, he started his business life with a design studio which he founded with a group of classmates and won awards in various competitions. After graduation, he started to work as an art director in an agency in Istanbul. During this period, some of his works were awarded with the Crystal Apple award. In the same period, he made creative works and consultancy for institutions such as Istanbul Foundation for Culture and Arts, Alarko Alsim and Istanbul Biennale. Burç Taluğ, who switched to interactive design area due to his interest in technology, worked in many commercials as a special effects expert in post production as well as web design. He encountered with the concept of user experience while working as a portal services manager at Superonline. com. In 2007, he started working in Ibtech as interface manager (UI) and user experience (UX) design team manager, and he took part in more than 250 software projects, including the design of Enpara digital banking project UX in ten years.

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In 2017, Taluğ moved to London and founded his own consulting company which mainly focused on banking applications. Taluğ summarizes the interface design and user experience design as the works on designing the process and interaction that determines how the consumer can use the products in the most efficient way or how to meet a physical or digital product. Taluğ, states that UX - UI design, which consists of the intersection of many professional disciplines, is related to fields such as art-design, sociology, psychology, ergonomics, neuro-psychology, software engineering and research, and continues to say that; “I prefer works where I can communicate with all stakeholders of the project myself and take part in every step of the project instead of projects where the design is identified as just one step of the project. The design of the user experience has already been positioned in this way in the world.” Taluğ mentions about the meaning of London for himself as follows; “London is literally the equivalent of the word ‘cosmopolitan’. You have the chance to meet and work with professionals from every country in the world and it offers a very important experience. The experience I gained in the last year is very valuable for me in this respect. Since I came here, I have had the chance to meet and work with people from 13 different countries. The most striking aspect of my profession is that no project is like the previous one. Continuous learning and self-renewal are great motivations for life.


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Miray Çimen Baby Photographer and Videographer Miray Çimen, who was born in Istanbul in 1991, completed her undergraduate studies at the Faculty of Literature at Istanbul University. During her archive internship, she started working at Show TV and decided that she wanted to work as a journalist. She worked as a reporter for about 5 years in the prime news of Show TV. However, due to the conditions in Turkey, she and her family, decided to move to London. Çimen, who loved her job too much but started to feel the need for change in her life as well as her job, has decided to use her camera as baby photographer and videographer especially after the birth of her son. After arriving in London, she has started working as a professional baby photographer and videographer. Miray Çimen, who provides her services in London as Filmbymiray, takes photos and videos of newborns, pregnant women, children, babies and birthdays. Çimen, who has also started making small-scale organisations in the same field, has begun to organize events oriented for the families such as babyshowers and birthday parties.

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the families and says “I want to work more as my customers become happy and these works which are created with love appear.” Çimen, stating that she is a travelling photographer and videographer, prefers to go babies’ houses as she believes that the place where babies feel most comfortable is their own home. She also adds that working with babies calms her more than ever and taught her to be more serene. She mentions about the meaning of London for herself as follows; “London means a new beginning for me. It expresses my hope and the possibility of making my dreams come true. London is like the light at the end of the road for me...”

Çimen, states that there is a great advantage of working on Show TV on camera usage and editing, and says that she has positive feedbacks from

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Sema Mann Fashion designer Sema Mann, born in 1972 in Kocaeli, came to London in 2000 for university education. Mann, who started working in management and marketing department, decided that this department was not suitable for her. Her dialogue with the fashion never ended even in the period when she got married and had a child. After working as a freelancer with many fashion designers, she decided to start her Fashion education which was her main purpose in coming to the UK. In 2017, she completed her education in the Fashion Workshop department of University for the Creative Arts, which is one of the best fashion schools in the world. This school, which is a special department of creative arts, is located in Milan, Paris and London. Another difference of this department, which teaches the techniques of fashion designers such as Dior and Chanel unlike the department of fashion design, is that it uses special designs and personal molds instead of ready molds. Therefore, Mann has the privilege of creating customized products and making special designs. Sema Mann, who founded her own workshop in early 2018, continues working in her own workshop. She mainly designs wedding dresses,

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evening dresses and dresses for invitations. Sema Mann, who continues her artistic creation as a fashion designer, sums up what London means to her as follows: “Changing the norms and molds, going out of the mold, finding and putting things together, or wearing suits and sneakers... The comfort of people and their clothing styles are also indications of the freedom in London. So London means freedom to me. Of course, the dominant aspect for me is to change norms and molds because I look at it in terms of fashion.�

semamannatelier.com


TurkishBritish

Atakan Ilgazdağ

Advertisement-Film Music Producer Film-Series-Advertisement Music Producer Atakan Ilgazdağ, who had Crystal Apple, Golden Butterfly and many more similar awards so far, has moved to London with his family last year after his 20-year professional career in Turkey. Now he continues to work in London, which he calls “the homeland of good music”. There is music in every period of the life of Atakan Ilgazdağ who was born in Izmir in 1976. Ilgazdağ, who started to be interested in music during his elementary school years, took his first steps into the music world with TRT İzmir Children’s Choir. Then the Youth Choir and then 9 Eylül University Faculty of Fine Arts Sound Engineering… Ilgazdağ, who came to İstanbul at his 20s after İzmir, started collecting awards after a few years. Ilgazdağ defines his work as “music production for multimedia”. Ilgazdağ, who says “I write music in dynamic areas such as TV, radio, cinema, and the game industry” and continues as “I have been given awards such as Christal Apple and Golden Butterfly. Then, juries, interviews in industry magazines, etc. I produced sound logos for many national and international brands, for example, if I murmur ‘ooo Bekko’, you will immediately remember Beko which is a well known world brand in England. With its simple yet impressive jingle consisting of 4 notes, it is in the memory of many people for almost 15 years...”

Ilgazdağ tells the pleasant and difficult sides of his work too... Ilgazdağ says “The pleasant side of my job is that you use your creativity in a different way every day; one day I produce something jazzy for an ad, and the next day I examine arabesque pieces for a TV series, and then I find myself sorting into elements.” Ilgazdağ, who said “In this case, being able to remain simple is one of the most difficult aspects of being a media composer”, continues as follows: “Simple does not mean easy as anyone who is involved in creative works will know. In my work, simple means bringing a work which you make professionally in a manner that can be listened by an average listener. Regardless of it being TV series, movies, commercials or games, you are expected to describe the product in an auditory dimension and in the shortest time possible.” Ilgazdağ, who continues his works in London, says “London and this island have always been the homeland of good music. Most of the artists I’ve loved and been impressed with since I was a child are from here. I like catching people in the ear, hooking them. England is an island country, I think it is a nice combination… I think everything will be very nice!”


AGENDA Fiyu spread his wings, rising to the sky Fiyu and Pupa magazines, which are prepared by a journalist and immigrant mother, contribute to the language improvement of children living outside Turkey and speaking Turkish and aim to put forward the wealth of the Turkish language.

New book from Almula Merter: A Reunion, Love and Farewell Story Nine Months and Ten Days Almula Merter, theater actor and writer, has traveled the world and learned the cultures and the languages of the places where she lived. Merter, who continues her career in London, told her experiences during the period when she met Rob, the love of her life, and decided to struggle to adopt a child together and his father Ferdi Merter’s illness in her new book.

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lmula Merter Churm, who married Robert Churm in England in 2014 and adopted two orphaned brothers last year, wrote these important milestones in her new book. The author also told her farewell to her father Ferdi Merter, who passed away on September 19, 2018, until when she struggled to keep him alive. “I GAVE BIRTH TO MY SONS WITH MY HEART” The book, which underlines becoming pregnant with her heart, having two children with her prayers, protecting the loved ones and her family with all her heart and the spiritual values ignored by the illusion of the material world, will not only be your bedside book. It will take place at the end of your tongue, at the end of your eye and in your soul. The ‘Nine Months Ten Days’ which is published from Mona Publications tells about a struggle, life battle and the war of woman who walks between winning and losing to not give up being a family. 86

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iyu, which is a school-age magazine prepared for the children living outside Turkey and speaking Turkish, and Pupa, designed for preschool aged children, begin their publication lives. Fiyu, which has started its journey by aiming on preparing contents that will make the children look at events and concepts from a window appropriate for them, takes its name from an immigrant duck flying to Turkey from the northern countries. The magazines, which are prepared by Lydia Media founded by a journalist and immigrant mother, aim to reveal the richness of Turkish language with comic books designed specifically to contribute to children’s language development and reading habits, and articles on current topics and activity pages. In the magazine, in which Turkey’s cultural and natural wealth will also be featured, there will be a comprehensive files section in which current events and concepts will be brought to the forefront with fiction and documentary contents. The magazines, which are prepared with approaches affirming the differences from technology to sports, from art to culinary culture, adopt approaches that will facilitate the adaptation process to the culture of the place where children live. Fiyu, which describes its beginning motto as “We trust children. We respect them. We deliver the childhoods of children who are tiny individuals with their perceptions, opinions, preferences, wishes, dreams, goals and objectives”, is prepared by a team of experienced people in the field of contents for the children. Fiyu will be published once in two months as of September 2019 and Pupa as of October 2019 in London and they will be distributed from England to the world via subscription system at www. fiyudergi.com.


TurkishBritish

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Giving life to colours for 30 years Istanbul / Turkey Tel: +90 216 540 36 11 Fax: +90216 540 42 72 info@armoninuans.com www.armoninuans.com

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