ADVERTISING OPPORTUNITY
WITHIN OUR DIGITAL PROGRAMME 2025
EVENT OVERVIEW
DESCRIPTION
Event: FESTIVAL OF HORWICH 2025
Date Sunday 24 August 2025 (Bank Holiday Weekend)
Event Organisers: Horwich and Blackrod Community Events CIC
Following on from the huge success of the FoH in 2023/2024 which attracted a combined total of over 11,000 people to both events, FoH will build on upon that success making it bigger, better and more inclusive.
To make this event more inclusive this one-day community event will be completely FREE OF CHARGE to all those attending.
What is the Festival of Horwich?
The Festival of Horwich will be our opportunity to help celebrate our towns unique identity and all the wonderful things Horwich has to offer as a closely knit community. Participants will be from diverse local groups, organisations, sports clubs, schools & education, volunteers, events, history, businesses, emergency services, our beautiful West Pennine Moors – when combined these are the very fabric of our community, which we have a duty to help promote and nurture.
This event will be a platform to showcase and promote everything our lovely town has to offer, not just to existing residents but also all our new residents. It will also serve to promote Horwich as a great place to set up new businesses bringing with it economic benefits.
Building a strong sense of pride and community takes time and effort. Residents will be encouraged to take ownership of their community and participate actively in the initiatives we organise along with other groups and organisation. By fostering inclusiveness, celebrating diversity, and providing opportunities for connection and engagement, we can make our community a safer and even better place to live and work.
INTRODUCTION TO HORWICH AND BLACKROD COMMUNITY EVENTS CIC
Horwich and Blackrod Community Events CIC and the organisers of all previous Festival of Horwich events have taken on the responsibility of delivering all future events. We are a not-for-profit, organiser of FREE community events, established to build connections and foster civic pride through lively public event.
Each of our events draws between 4,000 and 8,000 visitors – and that number continues to grow year-on-year. These gatherings bring our communities closer together, attracting not only residents of Horwich and Blackrod, but also visitors from across the wider region.
Most recently, one of our flagship events ‘Horwich ROX’ was hailed as the most successful event Horwich has ever seen, drawing more than 8,000+ visitors from around the region to the town centre. A vibrant music festival was created in the heart of Horwich, transforming it into a buzzing celebration of live entertainment, local talent, family fun, and community spirit.
As a group we have delivered both individually, and collectively very successful free community and charity events over the past 12 years, with the aim of bringing together residents of all ages, socio-encomic backgrounds and cultures, leaving no one unable to participate regardless of their background.
To continue offering free events we rely on a variety of income resources, from sponsorship, donations and advertising revenue.
WOULD YOU LIKE TO ADVERTISE IN OUR DIGITAL EVENT PROGRAMME?
The Festival of Horwich events team are producing a digital events programme that will outline all the fun and exciting activities being held on the day, including a programme section of all the musical performers we will have on stage.
It will also include a ‘listing section’ promoting Horwich groups, organisations, charities, clubs and stall holders.
Access to the digital program will be via a QR Code which will appear on all of our Printed publications. It will also include a link in all Social Media promotional activity. This will be extensively shared over a 4-5 week period. This will include a leaflet delivered to 9,500 households in Horwich with the QR Code directing them to the digital programme and your Advert.
WHAT IS A DIGITAL PROGRAMME?
A digital programme (flip-book) looks and feels exactly like a printed publication with pages that can be flipped and turned over online.
The Digital Flip-book allows:
- Insert a link into your advert directing people to either your website or social media platform.
- Your advert can also be shared to Facebook, X, Linkedin & Emailed.
- Fully accessible on both desktop computers and mobile phone.
Digital QR CODE directing people to the digital programme and your advert .
RESULTS DRIVEN PROMOTIONAL ACTIVITY
Below illustrates the huge success from our promotional activity from our most recent event – Horwich ROX 2025.
The same level of promotional activity will be undertaken for the Festival of Horwich in which we hope to replicate these Facebook and online Digital Programme statistics.
Facebook Shares: 575
Facebook Reach:
273,781
Facebook Engagement:
21,697
Digital Programme Statistics:
6,146 reads
Facebook Reach:
This number reflects the number of unique users who have seen our Facebook Posts. Essentially, it shows the extent of audience exposure.
Facebook Engagement:
This metric measures the percentage of users who interacted with our Facebook posts compared to the total reach. A high engagement rate is a good indicator of content relevance.
SHARING OUR DIGITAL PROGRAMME VIA
SOCIAL MEDIA
We will deliver weekly social media activity via Facebook sharing to 111+ community groups within a 34 mile radius of Horwich with approx. 250,000+ combined followers.
A link of the Digital Programme will be included within Facebook posts. Community Facebook groups: 257,600 members: Minimum of 5 posts x 257,600 members = 1,288,025m exposures.
This graphic is for illustration purposes only.
HORWICH
Example of Facebook post.
SUPPLY OF ARTWORK (NO LATER THAN 01st AUGUST 2025)
All artwork MUST be supplied as either a Press Ready PDF or High Resolution JPEG/ PNG (300dpi), Trim Marks and Bleed not required.
Email artwork to: crotheram@gmail.com
NB: The Festival of Horwich cannot take responsibility for any errors or omissions in artwork supplied. If you fail to make the artwork deadline we will be unable to refund your booking fee.
PAYMENT: Payment to be made on the day of receipt of invoice via BACS. (Bank details will be supplied on booking.) Inside Front Cover or Back Cover Page
ADDITIONAL ROI BENEFITS?
Your return on investment (ROI) is not just limited to potential sales – it can contribute to a healthier, happier community – one where families thrive, local businesses grow, and everyone feels connected. By supporting us, you’re not just funding events – you’re investing in the wellbeing and unity of Horwich and Blackrod, where we all benefit.
Quantifiable Benefits for your Business.
– Supporting local causes shows you care, making your brand a trusted part of the community fabric.
– Marketing yourself in our event would qualify as business expense for tax purposes.
– Strengthens your Corporate Social Responsibility (CSR) profile.
– Can be used in tenders, ESG reports, and accreditation processes.
– When a business invests in its community, it’s not charity – it’s strategy. It builds trust, inspires loyalty, and creates a thriving environment where both the business and the people it serves can grow.
FESTIVAL OF HORWICH
HORWICH ROX 2025
8 Horwich and Blackrod Community
The following pages illustrate how the Digital Events Program will be promoted with our QR Code!
Horwich and Blackrod Community
EVENT PROMOTIONAL MATERIAL
Banners 3m x 1.5m x3
RMI Club entrance, Chorley New Road
Festival of Horwich 2025
Festival of Horwich 2024
Sunday 8th Sept 2024. 11am - 9pm at Horwich RMI
These banners will be rotated in prime locations maximising traffic and footfall.
- Entrance into Middlebrook next to Bolton Wanders Stadium
- A6 Junction with Station Road, Blackrod
- A6 Junction with De Havilland Way and the roundabout to Westhoughton and Blackrod
- RMI Social Club entrance, Chorley New Road
- Crown roundabout, Horwich
- Chorley Old Road near the Jolly Crofters
- Chill@The Cowshed, Winter Hey Lane.
EVENT PROMOTIONAL MATERIAL
A5 Door Drop
9,000 printed copies
Delivered to 9,000+ households in Horwich .
Distributed into Community Centres, Library’s, Shops, Businesses, Schools, Leisure Centre, Cafés, Businesses, Middlebrook, Blackrod, Adlington, Westhoughton, Chorley.
Festival Program Digital Flip-book
With over 50+ pages of information and local business advertisers.
Posted to 80+ Community Facebook pages within 34 mile radius reaching over 250,000 members.
A4 & A3 Poster
200 of each printed
Distributed into Community Centres, Library’s, Shops, Businesses, Schools, Leisure Centre, Cafés, Businesses, Middlebrook, Blackrod, Adlington, Westhoughton & Chorley.
Targeted Email
Emailed to 15,000 people
Emailed to a database of 15,000+ people interested in Live Music Events.
In addition it will we Emailed to large Businesses for internal distribution.
ie Businesses on Brooklands, Nr Middlebrook with a combine staff of over 6,000+
Horwich
EVENT PROMOTIONAL MATERIAL
FoH Facebook Page
Cover Image
FoH Facebook Adverts in additional to all the other online promotional activity in the run up to the festival we will be doing weekly shares of all these activities to over 80+ community facebook pages throughout the Borough of Bolton, Adlington, Chorley and further afield. Each of these posts will carry the link to the digital programme.
Tots & Kids
Inflatables
